Fact-checked by Grok 2 weeks ago

ironSource

ironSource Ltd. was an founded in 2010 that developed platforms and tools for developers, focusing on , user acquisition, distribution, and to help creators succeed in the app economy. Headquartered in , the company initially launched products like for software distribution before pivoting to mobile solutions, including the ironSource Sonic platform for app scaling and the Aura suite for telecom operators. In 2021, ironSource went public via a SPAC merger with Advantage, achieving a valuation of $11.1 billion. In July 2022, announced its acquisition of ironSource in an all-stock deal valued at $4.4 billion, which was completed on November 7, 2022, making ironSource a wholly-owned . The merger integrated ironSource's technologies into Unity's ecosystem, enhancing tools for developers. Post-acquisition, ironSource's key offerings, such as the LevelPlay ad mediation platform and ironSource Ads for monetization and user acquisition, now form core components of Unity Grow, Unity's suite for app marketing and growth. These solutions enable developers to optimize ad revenue, acquire high-quality users, and gain insights through programmatic advertising and . In 2025, digital rights groups raised concerns over ironSource's AppCloud software preinstalled on devices in the , alleging unauthorized data collection; Samsung and ironSource have denied claims. By 2025, ironSource continues to receive updates, including SDK enhancements for integration, ensuring ongoing relevance in the evolving mobile gaming landscape.

History

Founding and early development

ironSource was founded in 2010 in , , by six co-founders: Tomer Bar-Zeev, Arnon Harish, Omer Kaplan, Eyal Milrad, Tamir Carmi, and Assaf Ben-Ami. The company emerged from Israel's burgeoning tech ecosystem, with the founders bringing expertise in , business management, and . The initial mission of ironSource was to empower software developers with tools to efficiently distribute and monetize their desktop applications, addressing challenges in app deployment and revenue generation during an era dominated by PC software. This focus stemmed from recognizing the inefficiencies in traditional software installation processes, aiming to create streamlined solutions for developers worldwide. In its early years, ironSource launched products such as installers and distribution platforms designed to simplify app deployment, enabling developers to bundle software with additional offers while optimizing user acquisition and earnings. These tools targeted the desktop software market, facilitating easier access to global audiences and supporting monetization through integrated partnerships. The company secured early funding to fuel its expansion, including an $85 million round in 2014 from international investors such as Insight Venture Partners and Vertex Venture Capital, which valued ironSource at over $500 million and supported product enhancements and team growth. This capital infusion contributed to rapid initial growth, with ironSource achieving over 100 million downloads per month by late 2013 and expanding its workforce from around 40 employees in 2012 to over 250 by 2014, solidifying its position in the desktop distribution sector. As the mobile app economy gained momentum, ironSource began pivoting toward mobile-focused solutions in the mid-2010s.

InstallCore era

InstallCore was launched by ironSource in 2010 as a (SDK) designed for Windows, enabling developers to bundle additional software installations with their applications to generate revenue through advertisements. The platform quickly gained traction, reaching approximately 100 million monthly installations by 2012. In November 2014, ironSource expanded InstallCore to support Mac OS X, providing a cross-platform solution after six months of development building on four years of Windows success. The core functionality of InstallCore involved creating customized installation bundles where developers could integrate optional third-party software, such as toolbars or utilities, during the primary application's setup process. IronSource's servers dynamically assembled these bundles in , downloading components and optimizing the sequence of offers to maximize completion rates, reportedly increasing installs by up to 32%. Revenue was shared between ironSource, the primary software developer, and third-party providers based on successful bundlings and user interactions with the embedded ads. This model positioned InstallCore as a monetization tool for desktop applications, particularly , by leveraging bundled promotions. InstallCore faced significant allegations of deceptive practices, including hidden opt-in mechanisms that failed to clearly disclose bundled software and used counterfeit branding to mimic legitimate programs like or . These tactics often omitted essential user controls, such as "back" buttons, and pushed installations even after the main setup, violating guidelines from TRUSTe, , and . A notable erupted in 2015 when InstallCore was implicated in a Bing ads scheme, where fraudulent advertisements disguised as downloads directed users to bundled installers containing unauthorized . Additional claims involved unauthorized redistribution of software and aggressive bundling, leading to trademark infringements and misleading content distribution. In response to these issues, was flagged and blacklisted by major , including Microsoft's Windows , which detected it as a potentially unwanted application (), and , which categorized it under . for its bundling of multiple unsolicited programs. These detections enabled automatic quarantining and removal, highlighting security risks associated with its installation methods. Following the 2015 merger with Supersonic, ironSource began pivoting away from toward mobile and , effectively distancing the product from its core operations. The platform was fully discontinued in 2020 as part of ironSource's strategic shift and preparations for public listing.

Growth and acquisitions

In 2016, ironSource shifted its strategic focus toward the economy, moving away from its earlier desktop-centric operations to develop tools optimized for user acquisition and . This pivot included the launch of , a platform designed to enhance end-user experiences on devices for operators and OEMs, addressing issues like app clutter on smartphones. In , ironSource launched the ROAS Optimizer (Return on Ad Spend optimizer), a to automate and optimize campaigns based on in-app purchase and ad , enabling developers to achieve targeted returns more efficiently and incorporating user-level ad to scale user acquisition campaigns profitably across in-app purchases and hybrid models. The following year, in 2019, ironSource released LevelPlay, an ad SDK that introduced in-app capabilities, allowing publishers to maximize by auctioning ad in and integrating with multiple networks seamlessly. These innovations contributed to robust , with the company's reaching $553.5 million in 2021, reflecting a 67% year-over-year increase driven primarily by gaming, which accounted for 79% of total . To accelerate expansion, ironSource pursued targeted acquisitions that bolstered its , creative tools, and overall platform. In January 2021, it acquired Soomla, an firm specializing in quality measurement and monetization insights, enhancing developers' ability to track in-app events and optimize revenue streams. This was followed in February 2021 by the purchase of Luna Labs, which brought creation tools like Luna Playable—a platform for building interactive playable —further integrating creative and distribution capabilities. Additional moves included the acquisition of Tapjoy's offerwall and user acquisition technologies, announced in October 2021 and completed in January 2022, expanding ironSource's network footprint following its IPO. Culminating this period of scaling, ironSource prepared for public listing through a SPAC merger with Advantage, announced in March 2021 and completed on June 28, 2021. The deal valued the company at approximately $11.1 billion and raised $664 million in net proceeds, enabling further investment in its mobile ecosystem. Shares began trading on the under the ticker "IS" on June 29, 2021, marking ironSource's transition to a publicly traded entity with over 5,500 customers and a dollar-based net expansion rate of 154%.

Merger with Unity

In July 2022, Unity Software Inc. announced an all-stock merger agreement with ironSource Ltd., valuing ironSource at $4.4 billion, under which each ordinary share of ironSource would be exchanged for 0.1089 shares of Unity common stock. The transaction, approved by shareholders of both companies, aimed to combine Unity's game development tools with ironSource's monetization and user acquisition platforms to create a comprehensive end-to-end solution for creators. The merger was completed on November 7, 2022, with ironSource becoming a wholly owned of Unity, and ironSource shareholders receiving approximately 26.5% ownership in the combined entity. This integration was intended to enhance Unity's capabilities by merging ironSource's ad network with Unity Ads, though it encountered significant operational hurdles. Post-merger integration proved challenging, with reports in 2024 highlighting mismanagement, a toxic work environment in Unity's adtech division, and delays in combining datasets from Unity Ads and ironSource, leading to operational inefficiencies and staff dissatisfaction. These issues contributed to broader restructuring efforts at Unity, including mass layoffs announced in January 2024, amid which all six ironSource founders—Tomer Bar-Zeev (ironSource CEO and Unity Grow president), Omer Kaplan, Eyal Milrad, Arnon Harish, Tamir Carmi, and Assaf Ben Ami—departed the company between January and July 2024. As of 2025, ironSource continues to operate as a and brand, with its products, such as the ironSource Ads network, integrated into Unity's ecosystem for user acquisition and while retaining distinct branding. Ongoing integration efforts persist, including further staff adjustments in early 2025 to align the adtech operations.

Products and services

Monetization platforms

ironSource's monetization platforms enable mobile app developers to generate primarily through in-app , leveraging advanced technologies to connect with multiple ad networks. The core offering, LevelPlay, is an ad SDK that integrates a single codebase to access inventory from more than 20 leading ad networks, optimizing by running a unified that maximizes competition among bidders. This approach supports various ad formats, including rewarded video, interstitial, banner, and native ads, allowing developers to deliver diverse user experiences while prioritizing high effective (eCPM) through waterfall prioritization and bidding mechanisms. Following the 2022 merger with , LevelPlay has been enhanced for seamless integration within the Unity Editor, providing game developers with tools for quick setup via the platform and automated optimization tailored to gaming environments. This integration facilitates waterfall management and adjustments, enabling developers to balance ad frequency with user engagement in mobile games. Developers can configure country-specific ad groups and instance rates to further refine eCPM performance across global audiences. Key revenue models supported include standard in-app ads delivered via LevelPlay's mediation, offerwalls through Tapjoy integration, and playable ads for interactive testing. Tapjoy's offerwall functions as an in-app where users complete opt-in offers—such as downloads or surveys—in for rewards, allowing publishers to earn on a cost-per-engagement basis while complementing in-app purchases. Playable ads, a format within ironSource's ad suite, provide short interactive demos that engage users before full ad loads, aiding developers in testing strategies without disrupting . Case studies demonstrate significant benefits, such as uplifts of 20-30% through optimized waterfalls and , alongside improved fill rates that enhance overall ad utilization for developers. For instance, studios like Finz Games reported a 20% increase by leveraging LevelPlay's to streamline ad and boost average per daily active user.

User acquisition tools

ironSource's user acquisition tools are designed to help developers and publishers attract high-value users through efficient, data-informed campaigns, emphasizing scalability and performance optimization across and platforms. These tools leverage the company's ad network to deliver , enabling advertisers to reach potential users via interstitials, rewarded videos, and other formats while minimizing costs and maximizing . A key component is the ROAS optimizer, an automated system that dynamically adjusts bids in user acquisition campaigns to meet predefined return on ad spend (ROAS) targets, incorporating both in-app purchase and ad revenue data for precise optimization. This tool enables developers to scale campaigns profitably by continuously monitoring performance metrics and reallocating budgets toward high-ROAS segments, resulting in improved efficiency for apps reliant on subscription or models. The ironSource Ads Network serves as a self-serve platform for executing user acquisition campaigns, allowing advertisers to target specific audiences based on demographics, behaviors, and device types across a vast inventory of mobile games and apps. It includes built-in creative tools for A/B testing ad assets, such as playable ads and video creatives, to enhance engagement rates and conversion to installs. This network connects advertisers to premium placements, supporting bidding strategies like cost-per-install (CPI) and cost-per-action (CPA) for flexible campaign management. Following the 2021 acquisition of Tapjoy, completed in early 2022, ironSource integrated Tapjoy's offerwall technology to support rewarded user acquisition mechanics. Offerwalls present users with opt-in tasks, such as app downloads or surveys, in exchange for virtual rewards within the host app, driving organic-like installs from highly engaged participants and boosting retention through incentivized interactions. Post-merger with in November 2022, ironSource's user acquisition capabilities were unified into the Unity Ads dashboard, providing a centralized for creation, , and optimization across the combined ecosystem. This integration streamlines workflows for developers, enabling seamless access to advanced targeting and scaling features to acquire high-quality users at global volumes while aligning with Unity's broader growth solutions.

Analytics and measurement

ironSource's analytics and measurement capabilities provide attribution tracking, fraud prevention, and to help developers monitor app performance and . The enables precise attribution of installs and in-app events to marketing campaigns, using advanced algorithms to detect and mitigate fraudulent activities such as and install hijacking. Additionally, it supports by grouping based on acquisition date or , allowing developers to evaluate retention, engagement, and revenue trends over time without relying on calendar-based metrics. Through the acquisition of Soomla in , ironSource integrated advanced in-app event and lifetime value (LTV) tools into its platform, enhancing insights into ad and user . Soomla's tracks granular in-app events, such as ad impressions and purchases, to forecast LTV by predicting future revenue from individual users or cohorts based on historical behavior patterns. This integration allows developers to attribute ad revenue to specific user acquisition sources and optimize bidding strategies for higher returns. Key features of ironSource's analytics suite include compliance with Apple's SKAdNetwork (SKAN) , which ensures privacy-safe in environments by aggregating postbacks from multiple networks for real-time visualization and performance insights. The platform also supports incrementality testing to quantify the true causal impact of campaigns, comparing test and groups to isolate incremental lifts in installs or , particularly for on-device . Furthermore, intuitive dashboards provide ROI calculations by aggregating data on cost per install, return on ad spend, and metrics, enabling data-driven decisions without manual exports. Following the 2022 merger with Unity, ironSource's tools now offer unified reporting across user acquisition (UA) and monetization metrics as of 2025, consolidating data from both ecosystems into a single interface for holistic app performance analysis. This integration streamlines workflows by combining attribution with Unity's broader analytics, providing developers with comprehensive views of ROI and user journeys.

Corporate affairs

Leadership and governance

ironSource was founded in 2010 by a group of executives including Tomer Bar-Zeev, who served as CEO and Chairman; Arnon Harish, who held the role of President and Head of Product; and Tamir Carmi, who acted as . Other key founders, such as Omer Kaplan and Eyal Milrad, contributed significantly to product development and engineering efforts during the company's early years. Following the 2022 merger with , ironSource's integrated into Unity's structure, with Bar-Zeev assuming the position of President of Unity Grow Services, the division encompassing ironSource's monetization and user acquisition tools. However, in early 2024, all six ironSource co-founders, including Bar-Zeev, Harish, Carmi, Kaplan, Milrad, and Assaf Ben Ami, departed the company as part of Unity's broader and layoffs. Bar-Zeev's exit occurred specifically in July 2024. Post-departure, oversight of the former ironSource operations within Unity Grow Services falls under Unity's executive team, with CEO Matthew Bromberg providing strategic direction for the division's growth and integration. Prior to the merger, ironSource maintained a board of directors composed primarily of independent members, including representatives from its founding team and investors such as Shlomo Dovrat and David Kostman. After the merger, the board aligned with Unity's framework as a Stock Exchange-listed company, incorporating ironSource directors like Bar-Zeev, Dovrat, and Kostman into Unity's board, which expanded to 13 members to reflect the combined entity's scale. Subsequent changes, including Kostman's in April 2025, further integrated the under Unity's established committees for , compensation, and nominating functions. ironSource's corporate governance practices, now governed by Unity's policies, emphasize compliance with global data privacy regulations, including the General Data Protection Regulation (GDPR) and the (CCPA). The company provides tools for partners to manage user consent and data processing through its SDK and platforms, ensuring adherence to these laws via dedicated privacy addendums and state-specific compliance features. Additionally, Unity's overarching principles promote ethical use across its services, including advertising technologies derived from ironSource, by prioritizing responsible model training, transparency in AI applications, and mitigation of biases in ad personalization and targeting.

Global operations

ironSource is headquartered in Tel Aviv, Israel, which serves as a major global hub for the company following its 2022 merger with , and hosts significant activities. The company maintains key offices in , , to support EMEA operations; and in the United States for North American activities; , , for Asian markets; and additional sites in , ; , ; and , . Prior to the merger, ironSource employed approximately 1,400 people globally. Post-merger, its operations have been integrated into Unity's workforce of around 5,000 employees as of late 2024. ironSource's global operations emphasize serving app developers worldwide through its and growth tools, with a strong focus on mobile gaming sectors in the United States, , and .

References

  1. [1]
    F-1 - SEC.gov
    ironSource is a leading business platform that enables mobile content creators to prosper within the app economy. Before founding ironSource, our founders built ...
  2. [2]
    IronSource's $11.1 Billion SPAC Merger Is A Culture-Driven Growth ...
    Jul 6, 2021 · About 11 years after it was founded, Tel Aviv-based platform for the App Economy, ironSource, began trading on the NYSE at an $11.1 billion ...
  3. [3]
    Unity Completes Merger with ironSource
    Unity Completes Merger with ironSource. Enhance live game operations with Unity's LiveOps Services, enabling seamless backend management, personalized player ...
  4. [4]
    Unity and ironSource's $4.4B merger is now complete | TechCrunch
    Nov 7, 2022 · Unity's previously announced merger with IronSource has concluded, with the two companies coming together in a $4.4 billion all-stock deal.
  5. [5]
    Unity Announces Merger Agreement with ironSource
    Jul 13, 2022 · ironSource will merge into a wholly-owned subsidiary of Unity via an all-stock deal, where each ordinary share of ironSource will be exchanged for 0.1089 ...
  6. [6]
    IronSource Knowledge Center – Resources for developers and ...
    Home · Unity LevelPlay Platform · Unity LevelPlay SDK · ironSource Ads monetization · ironSource Ads user acquisition · My account · News and updates.Unity Package Integration · ironSource Ads monetization · Unity LevelPlay Platform
  7. [7]
    Unity Grow: Mobile App Marketing & Growth Solutions
    Serve quality ads from the biggest brands and marketers with the ironSource and Unity Ads Exchange and gain full visibility into your programmatic performance ...
  8. [8]
    SDK Changelog - IronSource Knowledge Center
    Updated the Unity Demo App and Sample to include additional & custom banner positions. 8.7.0, 8.7.0, 2025/02/24, • Wraps Android 8.7.0 SDK and iOS 8.7.
  9. [9]
    Six IronSource founders step down from their executive roles at Unity
    Jan 11, 2024 · Unity will see six of IronSource's co-founders move to non-executive positions and stay employed for the next six months during the transitionary period.
  10. [10]
    ironSource: "We struck while the iron was cold” | Ctech
    Jul 22, 2022 · Bar-Zeev and the three Milrad brothers founded it in 2008 with a browser plugin that was used to distribute software and applications, later ...
  11. [11]
    IronSource: 100m downloads a month, and counting
    Jan 2, 2014 · Within just two years, an Israeli start-up has become the premier platform for downloading software for Windows computers.
  12. [12]
    Israel's ironSource Raises $85M to Bolster Mobile App, Software ...
    Sep 23, 2014 · ironSource has built a suite of solutions to help app and software developers distribute and monetize their work. They support about 5 ...Missing: installers | Show results with:installers
  13. [13]
    installCore From ironSource to Introduce Super Targeting ... - PRWeb
    Jan 9, 2014 · ironSource will present its world leading digital distribution platforms including installCore for desktop software and mobileCore for ...
  14. [14]
    Understanding the key differences between the top video game ad ...
    Feb 15, 2023 · In 2010 ironSources first product was called InstallCore. It had roughly 100 million monthly installations by 2012. Eventually, Microsoft's ...Missing: Mac | Show results with:Mac
  15. [15]
    ironSource's installCore launches Mac OS installer to ... - SD Times
    Nov 25, 2014 · After four years of success with the Windows Installer, the Mac Installer was developed in just half a year, with the ironSource team leveraging ...
  16. [16]
    A Closer Look at IronSource Installation Tactics - Ben Edelman
    Feb 18, 2015 · IronSource installations are often strikingly deceptive: they promise to provide software IronSource and its partners have no legal right to redistribute.Missing: desktop | Show results with:desktop
  17. [17]
    Adware.InstallCore - Malwarebytes
    Adware.InstallCore is Malwarebytes' detection name for a family of bundlers that installs more than one application on the user's computer, ...Missing: controversies deceptive practices hidden opt-
  18. [18]
    Why is Unity's merger with IronSource angering developers?
    Jul 14, 2022 · "IronSource has long focused on developing products for mobile game and app developers and doesn't operate any desktop software distribution ...
  19. [19]
    Unity is merging with a company who made a malware installer
    Jul 13, 2022 · In 2015 IronSource merged with Supersonic, developer of an in-app purchase platform, and pivoted from InstallCore to in-game ads. At the start ...Missing: discontinued | Show results with:discontinued
  20. [20]
    IronSource launches Aura to give 100 million smartphone users the ...
    Oct 11, 2016 · Today, after an extended period in stealth mode, IronSource launches Aura, a new customization platform that promises not only to bring an end ...Missing: measurement | Show results with:measurement
  21. [21]
    ironSource Launches ROAS Optimizer Tool - PRWeb
    Dec 14, 2018 · The new tool optimizes towards three data sets: in-app purchases, user-level ad revenue and the combination of in-app purchases and user-level ...
  22. [22]
    https://www.prweb.com/releases/ironSource_Launches_ROAS_Optimizer_Tool/prweb15971891.htm
  23. [23]
    ironSource Ltd (Form: 20-F, Received - EDGAR Online
    Although the significant majority of our revenue growth has been organic, we have completed several acquisitions since the year ended December 31, 2020, ...
  24. [24]
    ironSource Acquires Soomla | Mergr M&A Deal Summary
    On January 11, 2021, ironSource acquired internet software and services company Soomla. Acquisition Highlights. This is ironSource's 4th transaction in the ...
  25. [25]
    Mobile App Economy Witnesses Further Consolidation ... - ADWEEK
    Feb 23, 2021 · IronSource is acquiring Luna Labs as it seeks to offer mobile app developers a comprehensive suite of monetization tools.Missing: 2016 | Show results with:2016<|control11|><|separator|>
  26. [26]
    ironSource to Acquire Mobile Advertising and App Monetization ...
    May 13, 2022 · The acquisition is expected to strengthen the ironSource platform offering for mobile app and game developers through several areas of synergy: ...
  27. [27]
    It's official: ironSource to list via SPAC at $11.1b valuation - Globes
    Mar 22, 2021 · Israeli adtech platform ironSource will be merged into Thoma Bravo Advantage, set up by US private equity firm Thoma Bravo.
  28. [28]
    ironSource, A Leading Business Platform for the App Economy ...
    Jun 28, 2021 · "ironSource presents a highly compelling investment opportunity due to its unique combination of scale, superior growth rate, and strong EBITDA ...Missing: 2016 | Show results with:2016
  29. [29]
    Unity is merging with ironSource in an all-stock deal valuing ...
    Jul 13, 2022 · ironSource is being valued at $4.4 billion in the all-stock deal. Part of the transaction will also involve Silver Lake and Sequoia, the two ...
  30. [30]
    EX-2.1 - SEC.gov
    This AGREEMENT AND PLAN OF MERGER (this “Agreement”), dated as of July 13, 2022, is by and among Unity Software Inc., a Delaware corporation (“Parent”), Ursa ...
  31. [31]
    Unity Completes Merger with ironSource
    Nov 7, 2022 · Unity (NYSE: U) today announced that it has completed its merger with ironSource, becoming the industry's leading end-to-end platform for mobile app creators.Missing: July | Show results with:July
  32. [32]
    Unity Officially Completes Its Merger With IronSource - AdExchanger
    Nov 7, 2022 · Monday, November 7th, 2022 – 7:04 am ... As a quick recap: Unity first announced its plan to acquire ironSource in July for $4.4 billion in stock.Missing: details | Show results with:details
  33. [33]
    Inside Unity's troubled $4.4bn IronSource merger - Mobilegamer.biz
    Oct 29, 2024 · The troubles in the division began, we're told, with the botched integration of IronSource into Unity Ads after 2022's $4.4bn merger. Although ...
  34. [34]
    What's Going on at Unity? - Naavik
    Jul 28, 2024 · Integrating ironSource​​ Taking so long to integrate was a huge mistake. Unity wasn't capturing synergies from combining the dataset across both ...
  35. [35]
    IronSource co-founders exiting Unity amid mass layoffs
    Jan 11, 2024 · The other founders of IronSource–Eyal Milrad, Omer Kaplan, Tamir Carmi, Assaf Ben-Ami, and Arnon Harish–have also agreed to mutually terminate ...Missing: list | Show results with:list
  36. [36]
    All six ironSource founders to leave Unity amid mass layoffs and ...
    Tomer Bar-Zeev, Omer Kaplan, Eyal Milrad, Arnon Harish, Tamir Carmi, and Assaf Ben Ami — will leave the company in ...
  37. [37]
    IronSource founders leaving Unity amid major cutbacks - CTech
    Jan 10, 2024 · Departing alongside him are Arnon Harish, Eyal Milrad, Omer Kaplan, and Tamir Carmi. This management team guided ironSource through its IPO in ...
  38. [38]
    ironSource Ads Network: UA & Monetization - Unity
    Set the optimizer to achieve your ROAS goals based on in-app purchases—available to all advertisers—or unlock ad revenue or a hybrid of in-app purchases and ad ...Missing: pivot 2016
  39. [39]
    ironSource 2025 Company Profile: Valuation, Investors, Acquisition
    ironSource was acquired on 07-Nov-2022. Who acquired ironSource? ironSource was acquired by Unity Software. Data Transparency.
  40. [40]
    More layoffs incoming at Unity amid further restructuring
    Feb 11, 2025 · The changes appear to be as a result of the continuing integration of IronSource, though Unity has not officially confirmed the move.<|control11|><|separator|>
  41. [41]
    Unity LevelPlay: Ad Mediation Platform
    Access a unified auction of all the leading SDK networks and bidders to maximize competition and increase your revenue potential.
  42. [42]
    Mediation management - Unity Docs
    Manage ad network waterfalls by defining instance rates, creating country-specific groups, and customizing priorities to optimize eCPM and ad performance.
  43. [43]
    Mediation Networks for Unity - IronSource Knowledge Center
    The Unity LevelPlay mediation platform supports banner, interstitial and video ads from more than 20 leading ad networks, equipped with smart loading, ad ...
  44. [44]
    The Tapjoy Offerwall: In-App Rewarded Marketplace - Unity
    The Tapjoy offerwall is an in-app marketplace where users interact with opt-in ads, offering a taste of premium content, and only pay when completing offers.
  45. [45]
    ironSource | AppSamurai
    ironSource is a comprehensive mobile advertising network and monetization platform designed to help app developers grow their businesses. By bridging the gap ...<|control11|><|separator|>
  46. [46]
    How XGame Grew Their ROAS by 20% - Unity
    Phung explains, “It gives us a smart method to manage and optimize waterfalls and bidding where the result has been increasing revenue by 20–30%.” As growth ...Missing: uplift | Show results with:uplift
  47. [47]
    ironSource Ads user acquisition
    ironSource Ads user acquisition includes campaigns, user acquisition campaign setup, and cross promotion campaign setup.User acquisition · App-ads.txt implementation · Submit an HTML asset for review
  48. [48]
    ROAS optimizer - IronSource Knowledge Center
    The ROAS optimizer helps you automatically reach your ideal return on ad spend (ROAS) for your ironSource Ads network user acquisition campaigns.Missing: pivot 2016
  49. [49]
    ROAS optimizer best practices • Unity Grow • Unity Docs
    ironSource's ROAS optimizer helps you scale quickly and profitably by automating the management of all your user acquisition campaigns.
  50. [50]
    ironSource to Acquire Mobile Advertising and App Monetization ...
    Oct 14, 2021 · ironSource will acquire Tapjoy for an aggregate purchase price of approximately $400 million, financed with cash from the balance sheet.
  51. [51]
    Mobile User Acquisition Channels for App Downloads | Unity
    With ironSource ads, you can efficiently run your mobile user acquisition campaigns and enjoy transparent, granular breakdowns for a comprehensive view into ...<|control11|><|separator|>
  52. [52]
    Attribution - IronSource Knowledge Center
    Mobile attribution is used to measure marketing performance of mobile applications. · For an app install to be attributed to the correct ad engagement and media ...
  53. [53]
    On-Device Advertising 101: A Report By Singular And ironSource Aura
    Feb 24, 2022 · Measure performance with a long-term view: Attribution is unique for on-device campaigns and using a longer attribution ensures accurate ...Missing: fraud | Show results with:fraud
  54. [54]
    Cohorts Reports - IronSource Knowledge Center
    The report is based on the user's “age” as a user of your app and is not calendric. This allows you to analyze how certain groups of users engage with your app ...
  55. [55]
    [PDF] ironSource Ltd. - Cloudfront.net
    Mar 26, 2021 · cohort analysis and multivariate reports. In addition, our extensive market reach gives us a holistic view of the ecosystem, which allows us ...
  56. [56]
    ironSource acquires SOOMLA to Enrich its Platform with Ad Quality ...
    Jan 11, 2021 · Adding SOOMLA's technology to ironSource's suite of solutions provides app and game developers with more tools to effectively manage the ...
  57. [57]
    ironSource's new Ad LTV Prediction tool shows app ad revenue ...
    Aug 15, 2017 · The Tel Aviv-based supply-side/ad mediation platform says it can now show in-app ad impression trends from 20+ ad networks at once.Missing: Soomla | Show results with:Soomla
  58. [58]
    Universal SKAdNetwork reporting - IronSource Knowledge Center
    Universal SKAN reporting collects all SKAdNetwork postbacks from all networks in real-time, enabling visualization and performance insights.Missing: incrementality ROI dashboards
  59. [59]
    How Agencies Can Drive Incremental Growth Through Mobile On ...
    IRONSOURCE CONTENT TEAM / IRONSOURCEironSource blog. Feb 22, 2022 ... Testing incrementality properly, you can compare on-device advertising against social and search and adjust your UA costs accordingly.
  60. [60]
    ironSource Ads Performance Reports
    ironSource Ads Performance Reports provide actionable insights and detailed analytics, so you can make data-driven decisions. To access these reports, navigate ...Missing: ROI | Show results with:ROI
  61. [61]
    Measured® Integrations | IronSource
    Incrementality can be measured for IronSource towards CPO, ROAS, or desired outcomes. Get more from your app with Measured's integrations.
  62. [62]
    ironSource Ads monetization • Unity Grow • Unity Docs
    Analyze ironSource performance reports to monitor your app's ad revenue and optimize monetization strategies, and monitor ongoing incidents affecting services.Missing: unified UA
  63. [63]
    ironSource Ltd. - Executive Bio, Top Executies, and Transitions ...
    Tomer Bar-Zeev. Co-Founder, Chairman and Chief Executive Officer ; Tamir Carmi. Co-Founder and Chief Operating Officer ; Arnon Harish. Co-Founder, President and ...
  64. [64]
    ironSource - Crunchbase Company Profile & Funding
    IronSource is a business platform enabling mobile content creators to prosper in the app economy. Acquired by Unity.
  65. [65]
    ironSource founders to leave Unity - Globes English - גלובס
    Jan 11, 2024 · All six founders of the Israeli firm are leaving Unity with Tomer Bar-Zeev stepping down as president in July.
  66. [66]
    Matthew Bromberg, Chief Executive Officer and President, Unity
    As CEO and President in May 2024, Matthew Bromberg served as Chief Operating Officer of leading mobile game developer and publisher Zynga.
  67. [67]
    Tomer Bar-Zeev: Positions, Relations and Network - MarketScreener
    The company was founded by Tomer Bar Zeev, Tamir Carmi, Omer Kaplan, Eyal Milrad, Itay Milrad, Roi Milrad, Gil Shoham, Arnon Harish, and Shadmi Nathanel in 2011 ...Missing: leadership | Show results with:leadership
  68. [68]
    Unity Software Inc. (Form: 8-K, Received - EDGAR Online
    Nov 7, 2022 · ... ironSource board of directors. Messrs. Bar-Zeev, Dovrat and Kostman will serve as Class III, II and I directors of the Unity Board, respectively ...<|separator|>
  69. [69]
    Unity Software announces board member resignations - Investing.com
    Apr 2, 2025 · Michelle K. Lee and David Kostman have both communicated their intentions to resign from the company's Board of Directors, with their resignations taking ...
  70. [70]
    Committee composition - Unity Technologies - Investor Relations
    Committee composition ; Audit Committee. Roelof Botha. Barry Schuler. Robynne Sisco Daly ; Human Capital and Compensation Committee. Barry Schuler. Keisha Smith.
  71. [71]
    ironSource US state privacy laws
    This article describes what we, at ironSource, offer partners in order to help them comply with the existing and upcoming state privacy laws in the US.Missing: practices ethical AI
  72. [72]
    Data Protection Addendum - IronSource Knowledge Center
    This Data Protection Addendum (“Addendum”) forms an integral part of your agreement(s) as a Partner utilizing the ironSource Sonic Platform and/or ironSource's ...Missing: ethical AI CCPA
  73. [73]
    Updating Unity's guiding principles for ethical AI
    Jun 13, 2023 · Today, we've updated our guiding principles for ethical AI and invite our community of creators to join us in advancing the responsible use of ...
  74. [74]
    Responsible AI and enhanced model training at Unity
    Nov 16, 2023 · In this blog post, we share how Muse generates results, unpack our model training methodologies, and introduce our two new foundation models.
  75. [75]
    ironSource Headquarters and Office Locations - Craft.co
    ironSource Headquarters and Office Locations​​ ironSource is headquartered in Tel Aviv, 121 Menachem Begin Street, Israel, and has 8 office locations.Missing: Guadalajara Hyderabad
  76. [76]
    Unity Office Locations Around the Globe | Unity Addresses
    Montreal. 1751 Rue Richardson Suite 3500. Montréal, QC H3K 1G6 Canada ; New York. 15 W 27th St 7th Floor New York, NY 10001. United States ; Pereira. Calle 13 #15 ...Missing: merger | Show results with:merger
  77. [77]
    Unity Software: Number of Employees 2019-2025 | U - Macrotrends
    Unity Software total employee count in 2024 was 4,987, a 26.1% decline from 2023. · Unity Software total number of employees in 2023 was 6,748, a 12.4% decline ...
  78. [78]
    Company news - Unity
    Co-Founder, ironSource. Mary Schmidt Campbell, Ph.D. Spelman College, President Emerita. Robynne Daly. Former Vice ...