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Keyyo

Keyyo (born Kristina Petrushina; February 27, 1997) is a Russian-born Swedish comedian, television presenter, podcaster, and former YouTuber known for her sketch comedy and hosting roles in major Swedish entertainment programs. Born in Omsk, Russia, Petrushina moved to Sweden with her mother at the age of nine, settling in the small town of Smedjebacken. She began her career as a teenager by creating humorous sketches and videos on YouTube, which quickly gained popularity among Swedish audiences and led to her breakthrough in digital media. Transitioning to television, she debuted in 2014 with her own comedy series Keyyo & c:o on SVT Play. Keyyo has since become a prominent figure in Swedish broadcasting, serving as a team captain on the panel show and hosting high-profile events including the Kristallen Awards in 2023. In 2025, she co-hosted the song contest alongside Edvin Törnblom, a key national selection event for the . That same year, she represented Sweden as the jury spokesperson at the in , , announcing the country's voting results during the grand final, and won the Kristallen Award for Female Host of the Year. Her work often draws on her multicultural background, blending sharp wit with relatable storytelling in comedy specials and travel series, such as the 2019 SVT production Keyyo med Rheborg i Ryssland, where she explored her Russian roots.

Early life

Birth and family background

Kristina Petrushina, professionally known as Keyyo, was born on February 27, 1997, in , . Public information about her remains limited, with sources indicating that she was raised primarily by her mother alongside her maternal grandmother and uncle in . No details regarding her father or any siblings have been disclosed in available accounts. Petrushina's early childhood in involved everyday experiences typical of the region, including attending local school, playing with friends, and participating in family routines such as sharing traditional with her grandmother. These formative years immersed her in cultural traditions, fostering a strong connection to her heritage that later influenced her bilingual proficiency and comedic perspectives.

Immigration to Sweden and education

In 2005, at the age of eight, Kristina Petrushina, known professionally as Keyyo, immigrated from in , , to with her mother, settling in the rural town of Smedjebacken in . The relocation was facilitated by her mother's new relationship with a local resident, marking a significant shift from the bustling urban environment of Omsk to a small community of around 5,000 people. As a immigrant in rural , Keyyo encountered substantial adaptation challenges, including language barriers and cultural differences that made her feel like an outsider. She initially struggled with , leading to misunderstandings such as attempting to pay for school lunches, which earned her the label of "the weird girl" among peers. Over time, immersion in daily life helped her learn the language and navigate Swedish social norms, fostering resilience amid isolation in the forested region. Keyyo's education unfolded entirely within the school system, where she progressed from primary levels in Smedjebacken to completing upper in on the Estetiska programmet. This experience reinforced her multicultural identity, bridging her Russian heritage with values of equality and community integration, while exposing her to diverse influences in a new societal framework. As an adult, Keyyo has continued to reside in or maintain strong connections to Smedjebacken, honoring her family's roots established upon arrival and reflecting the lasting impact of her early Swedish life.

YouTube career

Channel launch and early content

Keyyo launched her YouTube channel in March 2009 under the username VeryCoolNinja, at the age of 12. Although she began filming herself as early as age 10, her initial uploads occurred around age 13 in 2010, marking the start of her online presence. Her early videos primarily consisted of vlogs and comedy sketches. These featured personal stories from her life as a young immigrant adjusting to after moving from at age 9, incorporating humor drawn from cultural differences and everyday teen experiences such as school challenges and family dynamics. She adopted the "Keyyo" shortly after starting, evolving from her real name Petrushina to create a distinct online persona. In the initial years from to around , Keyyo uploaded content irregularly, focusing on relatable skits that highlighted Russian- cultural clashes, such as language mishaps or holiday traditions. Her videos appealed to a niche audience of local Swedish youth, particularly in smaller towns like her hometown of Smedjebacken, who connected with themes of adolescent life and mild struggles. Some content incorporated bilingual elements in Swedish and Russian, resonating briefly with immigrant communities navigating similar transitions.

Growth and transition period

Between 2012 and 2017, Keyyo's YouTube channel experienced significant growth, amassing hundreds of thousands of subscribers through humorous skits that resonated with young audiences, particularly those exploring themes of school life, relationships, and immigrant experiences in Sweden. Her content often drew from personal anecdotes, blending relatable everyday scenarios with sharp comedic timing to appeal to teenagers navigating similar challenges. Key series such as reaction videos to popular music and trends, along with collaborations featuring fellow young Swedish creators like and Hampus Hedström, further boosted her visibility and engagement. One standout example, the video "Engelska låtar på svenska," garnered nearly 2 million views, exemplifying her ability to create viral content that highlighted cultural and linguistic humor. By 2017, her channel had accumulated millions of total views, solidifying her status as one of Sweden's prominent young YouTubers. Throughout this period, Keyyo faced notable challenges, including online trolls and hate comments, many of which targeted her as a female creator in a male-dominated space, though she adopted a strategy of ignoring them to avoid escalation. In 2017, at the age of 20, Keyyo uploaded her final video to the platform, marking the end of her primary focus on as she transitioned toward professional media opportunities, viewing the channel as a foundational stepping stone to broader comedic pursuits. This shift was influenced by emerging roles, such as co-hosting the Swedish talent show Talang, which aligned with her evolving career ambitions.

Early television work

Debut series and acting roles

Keyyo made her debut in scripted television with the sketch comedy series Keyyo & Co, which premiered on in spring 2014. The show, consisting of eight 5-minute episodes, was written by Keyyo (Kristina Petrushina) in collaboration with comedian Sissela Benn, who also directed it, and adapted her humor style—characterized by exaggerated, relatable sketches about teenage life—to a professional TV format. Produced in partnership with SVT, the series targeted young audiences by humorously depicting the challenges of a teenager moving out from home for the first time, including everyday mishaps and independence struggles. Later that year, she appeared in the SVT Play web series Valfeber, a satirical take on the general election alongside other YouTubers such as and . In 2016, Keyyo took on her first prominent acting role as Irina, the quirky assistant to the titular character, in the SVT Må underbart med Persson. Portrayed by comedian Anders Jansson, Persson is a satirical take on a , and Irina serves as her enthusiastic yet eccentric sidekick in sketches promoting absurd wellness methods. The 8-episode series, also a collaboration with SVT, maintained a web format similar to Keyyo's prior work, blending humor with of trends aimed at younger viewers.

Initial hosting opportunities

Following the success of her YouTube channel and the 2014 SVT Play comedy series Keyyo & Co, which she co-wrote and starred in, Keyyo began securing initial hosting roles on youth-oriented SVT programs in 2015 and 2016. In 2015, she hosted Ombytta roller med Keyyo, a six-episode series on SVT Play where she humorously attempted various summer jobs, showcasing her comedic persona in a structured television format targeted at younger audiences. These early opportunities highlighted Keyyo's energetic on-camera presence and improv skills, qualities that translated well from her unscripted YouTube sketches to live television segments. Her comedic timing, honed through prior acting roles, allowed her to engage viewers with exaggerated expressions and spontaneous humor in minor appearances on variety-style youth content. A pivotal step came in 2017 when Keyyo co-hosted the talent competition Talang (Sweden's Got Talent) on TV4 alongside seasoned presenter Pär Lernström, marking her entry into mainstream prime-time hosting for the first two seasons (2017–2018). The role built on her rising profile, pairing her youthful energy with Lernström's experience to introduce contestants and interact with judges in a high-stakes live environment.

Comedy and presenting career

Stand-up development

Keyyo entered the scene in 2018 with her debut live show Ryssen kommer (The Russian is Coming), building on her prior success in sketches and television presenting. The production premiered on May 12, 2018, at Lokomotivet in , , and featured a mix of storytelling, music, and performance elements drawn from her personal history. Due to strong audience interest, the tour was extended with additional dates into the fall of that year, allowing for broader reach across venues. Her signature comedic style in Ryssen kommer emphasized self-deprecating humor centered on the challenges of immigrant life, including feelings of outsider status, shame, and cultural adaptation after moving from to rural as a . Keyyo integrated deeply personal anecdotes, such as her family's arduous journey via the and her repeated failures to fit into local norms—like disinterest in sports or unsuccessful attempts to enter youth music competitions—transforming these experiences into a form of humorous and against her upbringing. Performed primarily in , the show highlighted her bilingual roots through character-driven sketches that explored imaginative, pop culture-infused scenarios, such as reimagining everyday life as a movie. Between and 2020, Keyyo's early stand-up work expanded through club performances and tour stops in cities like and , as well as smaller towns, solidifying her presence in Sweden's live comedy circuit before shifting focus to broader media projects.

Major television hosting gigs

Keyyo co-hosted the Talang on TV4 during its 2017 and seasons, partnering with Pär Lernström to lead the program. The format emphasized audience interaction, including viewer votes via and for select acts, where Keyyo often engaged directly with online submissions and announcements. In 2017, the judging panel featured , , Kakan Hermansson, and LaGaylia Frazier, who evaluated contestants across diverse talents like singing, magic, and comedy. For the season, replaced Hermansson on the panel, maintaining the mix of established entertainers alongside Bard, Batra, and Frazier, while the show's ratings concluded strongly, contributing to its renewal. In 2020, Keyyo joined the fourth season of the competition series on SVT as a regular panelist, competing in absurd challenges alongside Anders "Ankan" Johansson, Carin da Silva, and Kristoffer Appelquist, with rotating guests and hosted by Babben Larsson and David Sundin. Her participation highlighted her comedic timing and improvisational skills, as she tackled tasks involving and quick-witted reactions, often turning competitive mishaps into humorous highlights. In 2019, Keyyo co-led the travel reality series Keyyo med Rheborg i Ryssland on SVT, journeying through with actor to revisit her roots in , her birthplace. The six-episode format blended personal heritage exploration—such as reconnecting with family and cultural sites—with Rheborg's humorous takes on stereotypes, creating a lighthearted of cultural discovery and unlikely friendship. These hosting roles solidified Keyyo's reputation as a multifaceted , merging high-energy with personal storytelling and cultural insights across competitive and narrative-driven formats.

Radio and other media

Radio presenting roles

Keyyo joined the radio program Morgonpasset i P3 on in 2017 as one of three new co-hosts, tasked with strengthening the show's team alongside Maria Nohra and Kalle Berg, while existing host Kodjo Akolor remained. The program, broadcast on P3—a channel dedicated to , news, cultural discussions, and for a younger audience—quickly incorporated Keyyo's comedic style into its morning format. Airing weekdays from 5:59 a.m. to 9:30 a.m. for approximately 3.5 hours, Morgonpasset i P3 features a lively mix of pop culture commentary, segments, listener calls, quizzes, and guest interviews, maintaining an irreverent and engaging tone suited to its youthful listeners. Keyyo's contributions included humorous bits drawn from her comedy background, discussions on current trends, and interactions with celebrities, fostering a dynamic atmosphere that encouraged audience participation through calls and . As a core co-host from 2017, Keyyo was integral to the show's evolution within P3's rotating team structure, adapting content to cover timely topics like social issues and global events while preserving its focus on and relatability. The program continued uninterrupted through the , with episodes addressing related news such as vaccine developments and societal impacts, ensuring its daily relevance for listeners. As of 2025, Keyyo continues to appear as a recurring on Morgonpasset i P3. In 2021, she hosted an episode of the prestigious Sommar i P1 on , sharing personal stories about her immigration from and relationship with her mother.

Podcasting and variety appearances

Keyyo co-hosted the comedy Frågar Åt En Kompis with Hampus Hedström, which debuted in August 2017 and featured satirical discussions on subjects, bizarre hypotheticals, and everyday dilemmas often framed as questions "asked for a friend." The format emphasized irony and humor drawn from personal anecdotes, with episodes typically running 30-60 minutes and released weekly on Mondays. The ran until May 2024, concluding after 336 episodes and reflecting sustained during its run, with availability across major platforms including and . It maintained a strong listener base, evidenced by a 4.7 out of 5 rating from over 11,500 reviews as of its conclusion, underscoring its appeal in the Swedish comedy landscape. Keyyo's contributions often included rants on daily life and peer interviews, aligning with her comedic style developed from origins, though the show remained primarily a duo-driven rather than guest-heavy. Following the 's end, Keyyo and Hedström embarked on a sold-out "The Farewell Tour" of live shows in late 2024. Beyond her own podcast, Keyyo made notable guest appearances on other audio programs, frequently addressing her career trajectory and personal background. In a 2018 episode of Succépodden, she recounted her path from immigrant challenges to comedic success, highlighting early struggles and breakthroughs. She appeared on Bathinas skilda möten to discuss her professional journey and as a Russian-born . These appearances often tied into broader themes of and humor in . In variety media, Keyyo participated in the 2021 Svenska hjältar gala, serving on the jury and delivering a personal speech honoring immigrant contributions, drawing from her own experiences relocating from to as a child. This event marked one of her early forays into ceremonial presenting outside structured TV formats. Her radio background subtly influenced the conversational flow of these and spots, emphasizing unscripted wit. From 2021 to 2024, Frågar Åt En Kompis experienced expanded reach on streaming platforms like , bolstered by Keyyo's growing visibility in entertainment, though specific listener metrics remain proprietary to distributors. Episodes increasingly incorporated reflections on fame's pressures and navigation, resonating with audiences amid her transition to .

Recent projects and achievements

2020s television and events

In the early , Keyyo expanded her television presence on SVT with hosting roles that built on her prior comedic work, including the interior design series 1/2 rum och kök in 2020, where she guided participants in transforming small living spaces on a budget. This period coincided with adaptations in , leading to entertainment specials and modified formats; for instance, Keyyo co-hosted the charity gala Tillsammans mot cancer in January 2021 on TV4, a live event held without audience to support Cancerfonden amid pandemic restrictions, raising a record 316 million kronor for research. Keyyo's participation in reality and competition formats further showcased her versatility, extending beyond her 2020 stint on SVT's , where she competed in humorous challenges as part of the fourth season's panel. In 2020, she also appeared on Fångarna på Fortet, navigating obstacle courses in a format adjusted for . Her 2021 involvement in TV4's Let's Dance highlighted her , partnering with Gustafsson to reach the semi-finals and third place overall, blending with her signature humor. Later appearances, such as in LOL: Skrattar bäst som skrattar sist on Prime Video in 2024, reinforced her multi-platform appeal through improvised comedy sketches. By mid-decade, Keyyo's career matured with high-profile hosting announcements, including Hotell Romantik on SVT in 2023 and 2024, where she co-led romantic getaway experiments for singles seeking love in scenic locations. In 2024, she took over as host of SVT's long-running Vem bor här?, succeeding Malin Olsson and infusing the home-guessing game with her energetic style starting in the 2025 season. Preparations for 2025 also included Ålderskris med Keyyo och Rheborg, a reality series exploring aging anxieties through travels to and , premiering on SVT in to delve into personal growth themes. These projects underscored her evolution into a central figure in . Public events complemented her screen work, with live appearances at charity shows like Tillsammans mot cancer emphasizing her comedian persona through interactive segments and celebrity collaborations. Her festival and stand-up engagements, though limited by pandemic constraints in 2020–2021, resumed with sold-out performances highlighting cultural humor drawn from her Russian-Swedish background, solidifying her live presence.

Eurovision involvement

On November 7, 2024, (SVT) announced that Keyyo, alongside Edvin Törnblom, would co-host 2025, Sweden's national selection for the , covering all five heats and the final held between February and March 2025. During the events, Keyyo and Törnblom handled live commentary, conducted artist interviews, and delivered comedic interludes, including nostalgic opening numbers and sketches that evoked aesthetics, such as retro sets and humorous references to era-specific tropes like indoor smoking and exaggerated hairstyles. Keyyo's prior experience with SVT productions, including and presenting roles, contributed to her seamless integration into the high-profile hosting format. On May 17, 2025, Keyyo served as Sweden's at the final in , , where she revealed the country's jury votes during the grand final broadcast. The duo's hosting received widespread praise for its energetic and humorous style, with critics highlighting their professional yet playful delivery that maintained the event's momentum and appealed to both longtime fans and newer audiences, thereby enhancing the buzz around Sweden's national selection process. likened their performance to acclaimed host Petra Mede's, while and Göteborgs-Posten commended the smart, nostalgic sketches as a "declaration of love" to Melodifestivalen's heritage.

Awards and recognition

Kristallen Awards

Keyyo won the Kristallen Award for Årets kvinnliga programledare (Best Female Presenter) in 2025 for her hosting of Melodifestivalen 2025, marking her first win at the event. The award was presented during the Kristallen Gala on September 4, 2025, at in , with the ceremony hosted by Messiah Hallberg and broadcast live on . Organized by the Swedish TV industry in collaboration with for public voting, the gala celebrated excellence in television, where SVT secured nine awards overall, including Keyyo's. The recognition highlighted Keyyo's comedic contributions to , where she co-hosted with Edvin Törnblom, infusing the national music selection with humor and engaging energy that captivated audiences. In her acceptance speech, she tearfully thanked her co-host and production team, emphasizing the collaborative spirit behind her performance. This victory represented Keyyo's first major individual honor at the Kristallen, solidifying her position as a leading figure in Swedish television presenting.

Other honors and nominations

Keyyo's early prominence on social media, particularly through her YouTube channel, earned her several accolades that underscored her influence as a young content creator. In 2014, she won the "Årets svenska stjärnskott" (Swedish Shooting Star of the Year) at the inaugural Guldtuben awards, recognizing her rapid rise in the Swedish online comedy scene. This victory highlighted her breakthrough sketches and vlogs, which amassed significant viewership among teenage audiences in Sweden. Building on this momentum, Keyyo secured further honors in 2016. At the Guldtuben awards, she was awarded "Årets humorkanal" (Humor Channel of the Year) for her consistent delivery of relatable, humorous content, and shared the "Årets Collab" (Collaboration of the Year) prize with fellow creator for their viral "Try Not to Laugh Challenge" video. Additionally, at the Big Buzz Awards, she claimed the Instagram Buzz of the Year, celebrating her engaging storytelling that blended personal anecdotes with cultural commentary. These achievements, rooted in her YouTube legacy, continued to resonate through the late , positioning her as a trailblazer for digital comedy in despite no formal nominations in the 2018–2020 period. In radio, Keyyo's longstanding role on Morgonpasset i P3 since 2017 has garnered appreciation from listeners for her dynamic contributions, including listener-voted segments that boosted the show's interactive appeal in the , though no dedicated radio awards have been bestowed specifically for her work. Keyyo has also received industry recognition for her rising status as a . In 2022, she was featured in the reality series Svenska Powerkvinnor, which spotlighted influential women, including her as a prominent in comedy and media. This inclusion emphasized her domestic impact, particularly her role in promoting multicultural representation through humor drawn from her Russian- heritage. While Keyyo has no major international awards, her honors reflect sustained appreciation within Swedish entertainment for fostering diverse narratives.

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