Lachlan Keeffe
Lachlan Keeffe (born 14 April 1990) is a retired Australian rules footballer who played a total of 119 games across 17 seasons in the Australian Football League (AFL) for the Collingwood Football Club and the Greater Western Sydney Giants.[1][2][3] Recruited from Brisbane's Marist College through a Queensland talent search at the end of 2007, Keeffe joined Collingwood as a raw 17-year-old with limited prior exposure to the sport.[1] He made his AFL debut in round 16 of the 2011 season against North Melbourne and went on to play 40 games for the Magpies over seven seasons, primarily as a versatile key defender standing at 204 cm and weighing 102 kg.[1][2] His most productive year at Collingwood came in 2014, when he featured in 18 games and was part of the club's leadership group, though a knee reconstruction sidelined him for much of 2012.[1] In 2015, Keeffe tested positive for the banned substance clenbuterol out-of-competition, leading to a two-year suspension by the Australian Sports Anti-Doping Authority (ASADA), during which he was unable to train or play with any club.[4][5] He accepted the ban without contest and was delisted by Collingwood at its conclusion in 2017.[5][1] Following his delisting, Keeffe joined the Greater Western Sydney Giants as a delisted free agent ahead of the 2018 season, where he revived his AFL career.[6] At the Giants, Keeffe played 79 games over eight seasons, evolving into a reliable third tall option who could fill roles in defense, as a forward, or even backup ruckman.[6][2] His standout season was 2022, with 18 appearances as a key-position player, and he contributed to the team's 2024 finals campaign, including a qualifying final against Sydney and a semi-final against Brisbane.[6] In 2025, after signing a one-year contract extension in October 2024, he played three games, including kicking the match-winning goal in round one against Melbourne.[6][7][2] Keeffe announced his retirement on 8 September 2025, concluding a resilient career marked by versatility and longevity despite early setbacks.[3]Early life
Personal background
Lachlan Keeffe was born on 14 April 1990 in Gympie, Queensland, to parents Matt and Karen Keeffe.[8][9] He grew up in the regional town of Gympie, approximately 170 kilometres north of Brisbane, alongside his sisters, including Jessy Keeffe, who later pursued a career in Australian rules football.[10][11] From a young age, Keeffe showed a strong interest in soccer rather than Australian rules football, playing the sport competitively from the age of six until 17 as a midfielder in under-17s competitions.[12][13] His family supported his early athletic pursuits in Queensland's rugby-dominated sporting culture, where soccer provided an alternative outlet for his talents as a rangy, athletic player.[10] In 2007, Keeffe relocated from Gympie to Brisbane to attend Marist College Ashgrove as a boarder, marking a significant move for his secondary education.[13] At the school, he continued engaging in soccer and other non-football extracurricular activities, though his path shifted after being identified in a Queensland talent search by Collingwood at the end of the year.[1][14]Junior football career
Keeffe grew up in Gympie, Queensland, where he primarily played soccer from the age of six, showing little involvement in Australian rules football during his early years.[13] As a boarder at Marist College Ashgrove in Brisbane during 2007, Keeffe was invited to join the school's Australian rules team at age 17, marking his initial foray into the sport and a departure from his soccer background.[13] Despite having virtually no prior experience and having "barely touched a Sherrin," he participated in school competitions, playing a handful of games that highlighted his raw athletic potential.[1][9] At the end of 2007, Keeffe was discovered through Collingwood's Queensland rookie talent search, led by recruiter Derek Hine, who identified his height and natural athleticism despite his limited football exposure.[1][9] Following this, he transitioned to underage and amateur levels, including matches with Old Trinity Amateurs in the Victorian Amateur Football Association during 2008.[9] Keeffe's development continued into 2009, where his strong performances as a tall defender in development and amateur games drew AFL draft attention, showcasing his adaptability and competitiveness with minimal prior training in the sport.[9][13] During this period, he represented Queensland in the under-18 National Championships and won a premiership with Old Trinity's under-19 team.[15][16]Professional career
Collingwood Magpies
Lachlan Keeffe was selected by Collingwood with pick 69 in the 2009 AFL Rookie Draft, having been pre-listed by the club in 2008 as an unregistered talent from Queensland.[17][15] Keeffe contributed to Collingwood's successful pre-season campaign in 2011, playing in all four rounds of the NAB Cup and featuring as a member of the team that defeated Essendon in the Grand Final to secure the premiership.[18][19] He made his senior AFL debut in round 16 of the 2011 season against North Melbourne at the Melbourne Cricket Ground, where he lined up as a tall defender.[20][18] Throughout his time at Collingwood from 2011 to 2014, Keeffe established himself as a versatile key position player, capable of performing in both defensive and forward roles, as well as providing ruck support when needed; standing at 204 cm and weighing 102 kg, his athleticism and reach allowed him to adapt across the ground.[16][2] In total, Keeffe played 40 senior games for the Magpies during this period, kicking 7 goals and showing promise in a competitive environment before being delisted at the end of 2014.[2]Doping suspension
In February 2015, Lachlan Keeffe and teammate Josh Thomas provided out-of-competition samples that tested positive for clenbuterol, a banned anabolic agent under the World Anti-Doping Agency (WADA) code.[4][21] The positive results were announced by the Australian Sports Anti-Doping Authority (ASADA) in March 2015, leading to provisional suspensions for both players amid an investigation into potential links to Collingwood's supplements practices, though no club-wide program was implicated.[4][22] ASADA issued infraction notices to Keeffe and Thomas in July 2015, alleging use of the prohibited substance.[23] In August 2015, the players accepted the charges without contesting them before the AFL Anti-Doping Tribunal, admitting to unintentional ingestion through an illicit drug laced with clenbuterol during a night out in February 2015.[5][24] They expressed regret, stating they had not deliberately sought performance enhancement and had failed to verify the substance's contents, resulting in two-year bans backdated to their provisional suspension in March 2015, set to expire in February 2017.[25][26] The tribunal confirmed the penalties in November 2015, noting the players' cooperation but upholding the full sanction due to strict liability under anti-doping rules.[27] During the suspension, Keeffe was delisted by Collingwood in August 2015 as required under AFL rules for banned players, though the club committed to supporting his rehabilitation and redrafted him as a rookie in November 2015, providing financial assistance throughout the ban.[5][28] He trained independently to maintain fitness, adhering to anti-doping protocols, and returned to full club training in December 2016, two months before the ban's end.[29] The period significantly disrupted Keeffe's career trajectory, sidelining a promising key defender who had established himself in Collingwood's backline prior to the incident.[15] At the conclusion of the 2017 season, despite playing in the VFL upon reinstatement, Keeffe was unable to break into the AFL side and was delisted by Collingwood for the second time, marking the end of his tenure with the club amid ongoing list management decisions.[30][31]Greater Western Sydney Giants
Keeffe joined the Greater Western Sydney Giants as a delisted free agent ahead of the 2018 AFL season, providing the club with added depth in its tall defender stocks after 40 games at Collingwood.[32][31] He made his debut for the Giants in round seven of that year against Fremantle, marking his return to senior football after a three-year absence. Over the following seasons, Keeffe established himself as a reliable squad member, accumulating 79 senior games and kicking 13 goals for the club through to 2025.[33][2] At GWS, Keeffe adapted effectively to a utility key position role, leveraging his 204 cm frame and athleticism to contribute across the defensive structure, forward line, and occasionally as a backup ruckman. His versatility allowed coaches to deploy him in multiple positions, including centre half-back and deep forward, where he provided matchup flexibility during games. In 2019, he played 10 games, including a standout performance in the Giants' preliminary final victory over Collingwood, where he helped restrict key forwards while adding six goals for the season. By 2022, Keeffe had become a key pillar in the backline, featuring in 18 games as a consistent performer in a challenging season for the Giants.[6][13][34] Keeffe's consistency extended into the early 2020s, with 13 games in the shortened 2020 season and 14 appearances in 2023, during which he experimented in the forward line to kick one goal and support the Giants' push toward another finals series. In 2024, he played 5 games, including in the finals series with appearances in the qualifying final against Sydney and the semi-final against Brisbane.[2][35] His role in multiple finals campaigns, including 2019 and 2023, underscored his value as a team-oriented player who filled gaps without seeking personal accolades. In 2025, limited to three games amid injury concerns, Keeffe's final AFL appearance came in round three against Hawthorn, capping a career at GWS defined by resilience and club loyalty; he retired in September of that year, leaving an enduring impact as a versatile veteran who embodied the Giants' culture of adaptability and perseverance.[2][3]Post-playing career
Business ventures
Lachlan Keeffe retired from the AFL in September 2025 at the age of 35.[36] He holds a Master's Degree in Applied Finance from Kaplan Professional, completed between 2020 and 2024, along with additional business qualifications that equipped him for investment roles.[37] Keeffe serves as a Partner at Athletic Ventures, a Sydney-based venture capital firm founded in 2020 that specializes in investments at the intersection of sports, technology, and high-growth enterprises.[38] The firm, co-founded by his former GWS Giants teammate Matt de Boer, pools resources from over 500 elite athletes across more than 25 sports to back innovative companies, providing not only capital but also strategic insights from high-performance environments.[39] Keeffe joined as a Partner in May 2020 while still playing, and applies his AFL-honed networking skills—built through connections in the league—to identify and support promising ventures.[37] Athletic Ventures has been involved in key investments in sports-related enterprises, including a 2020 funding round for Smartabase, a human performance optimization platform used by elite sports teams and military organizations to track athlete data and enhance training outcomes.[40] The firm has also backed Foodbomb, an online sourcing platform for food ingredients tailored to restaurants and hospitality businesses, which was acquired by Ordermentum in 2023 after raising capital from Athletic Ventures in 2021.[41] These projects exemplify the firm's emphasis on scalable, athlete-informed investments that bridge sports performance with broader commercial applications.[42]Community involvement
During his playing career, Keeffe participated in the Giants' community programs, including school visits to promote Australian rules football and team-building activities among students in Western Sydney.[6] These efforts aimed to inspire young people in the club's heartland by providing interactive clinics and demonstrations.[6] Keeffe contributed to philanthropy during the COVID-19 lockdowns in 2021 as part of the Giants' "GIANT Hand" initiative, which provided food and household supplies to vulnerable families in Sydney's Inner Western and Southern suburbs.[43] Funded by a grant from the John T Reid Charitable Trusts, the program distributed 15,550 meals over 12 weeks, supporting more than 2,500 families in total.[43]Playing statistics
AFL statistics
Lachlan Keeffe played a total of 119 AFL games across his career with Collingwood and the Greater Western Sydney Giants, scoring 20 goals between 2011 and 2025.[2] He appeared in 40 games for Collingwood from 2011 to 2014, kicking 7 goals, before transitioning to the Giants in 2018, where he played 79 games and scored 13 goals over eight seasons.[2] Keeffe's career averages included 9.2 disposals, 3.3 marks, and 3.3 hitouts per game, reflecting his role as a versatile tall defender and occasional ruckman.[2] His peak seasons highlighted greater consistency in the 2020s with the Giants, including 18 games in 2022 where he averaged 7.6 disposals, 2.7 marks, and 3.8 hitouts, contributing to the team's defensive structure.[2] Earlier, in 2014 with Collingwood, he played a career-high 18 games, averaging 12.0 disposals and 3.9 marks.[2]| Year | Team | Games | Goals | Kicks | Handballs | Disposals | Marks | Hitouts | Tackles |
|---|---|---|---|---|---|---|---|---|---|
| 2011 | Collingwood | 5 | 4 | 29 | 13 | 42 | 19 | 0 | 4 |
| 2012 | Collingwood | 9 | 1 | 69 | 31 | 100 | 42 | 6 | 11 |
| 2013 | Collingwood | 8 | 1 | 65 | 33 | 98 | 40 | 1 | 11 |
| 2014 | Collingwood | 18 | 1 | 146 | 70 | 216 | 71 | 0 | 20 |
| 2018 | GWS | 8 | 1 | 38 | 38 | 76 | 17 | 67 | 7 |
| 2019 | GWS | 10 | 6 | 53 | 28 | 81 | 36 | 15 | 17 |
| 2020 | GWS | 13 | 0 | 67 | 50 | 117 | 47 | 0 | 11 |
| 2021 | GWS | 8 | 1 | 57 | 22 | 79 | 37 | 19 | 16 |
| 2022 | GWS | 18 | 2 | 89 | 47 | 136 | 48 | 69 | 33 |
| 2023 | GWS | 14 | 1 | 43 | 46 | 89 | 28 | 94 | 20 |
| 2024 | GWS | 5 | 1 | 19 | 16 | 35 | 8 | 90 | 16 |
| 2025 | GWS | 3 | 1 | 19 | 10 | 29 | 1 | 36 | 13 |
| Career Total | 119 | 20 | 694 | 404 | 1,098 | 394 | 397 | 179 |
VFL statistics
Keeffe's VFL career began with Collingwood's reserves team, where he made his debut in round 16 of the 2008 season against Geelong, going on to play four games that year as a versatile tall player developing his skills in key positions. He continued to appear in the VFL during his rookie years in 2009 and 2010, as well as in seasons 2011 to 2014 when not selected for AFL matches, contributing to the team's depth while honing his defensive and ruck capabilities. Detailed season-by-season statistics for these years are not comprehensively available in public sources.[18] Upon joining Greater Western Sydney in 2018, Keeffe initially featured in the club's NEAFL reserves side before the transition to the VFL in 2019. Over the period from 2019 to 2025, he played 39 games for the GWS Giants VFL team, often serving as a leader in the backline and ruck, with standout performances including multi-goal hauls in forward roles during development matches. His VFL tenure emphasized his adaptability, providing mentorship to younger players and filling multiple roles to support the AFL squad's injury management. Detailed yearly breakdowns are limited, but aggregates include 425 disposals and 52 goals.[44][6] In the 2024 VFL season, Keeffe was a regular, playing 15 games and demonstrating strong impact with 178 disposals at an average of 11.9 per game, 21 goals as a key forward, and 159 hitouts in ruck duties, helping the Giants reserves remain competitive.[44]| Season | Team | Games | Disposals | Goals | Hitouts |
|---|---|---|---|---|---|
| 2008 | Collingwood | 4 | - | - | - |
| 2019–2025 (total) | GWS Giants | 39 | 425 | 52 | 257 |
| 2024 | GWS Giants | 15 | 178 | 21 | 159 |