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LoCash

LoCash (stylized as LOCASH) is an country music duo composed of vocalists and songwriters Chris Lucas and Preston Brust, renowned for their upbeat, feel-good country-pop anthems that blend traditional twang with pop and rock influences. Formed in , in 2004 as LoCash Cowboys, the pair gained early recognition as songwriters, penning hits like "You Gonna Fly" for in 2011 and "Truck Yeah" for in 2012, before rebranding to LOCASH in 2015 and achieving mainstream success with their major-label debut. The duo's breakthrough came with the 2016 album The Fighters, which featured their platinum-certified single "I Love This Life," a Top 10 hit on the chart that captured their signature positive vibe and amassed millions of streams. Follow-up releases included the 2019 album Brothers, boasting the gold-certified No. 1 single "One Big Country Song," along with eight charting singles overall and nearly 800 million global streams across their catalog. In 2020, they collaborated with the Gronkowski brothers on the EP Cloud of Dust, further showcasing their party-ready style. LOCASH has earned acclaim as "country music's iconic feel-good duo" and received nominations for Duo of the Year at the 56th Annual CMA Awards, while supporting major tours like Kane Brown's Drunk or Dreaming Tour. Their 2025 single "Hometown Home" marked their first No. 1 on the chart since signing with Galaxy Label Group, holding the top spot for two weeks and solidifying their longevity as one of country's longest-running duos with over two decades in the industry. In 2024, Brust and Lucas launched their own imprint, Galaxy Label Group, in partnership with and BMG Nashville, positioning themselves as both artists and industry entrepreneurs.

Formation and Early Career

Individual Backgrounds

Preston Brust was born in Dermott, , but moved to , at the age of two when his father, an ordained minister in the , accepted a position at the Center Road Church of Christ. Raised in a preacher's family, Brust grew up singing hymns and learning four-part harmonies in church, where he practiced bass and tenor parts alongside his father, who had a strong singing voice and a passion for . His early exposure to came from a limited family record collection featuring artists like , , and , which his mother initially kept hidden but which ignited his interest in the genre. Additionally, Brust's great-uncle, , the renowned gospel songwriter behind "," served as an inspirational figure for his budding songwriting ambitions. Brust's formal engagement with music began in middle school, where he resumed piano lessons—initially taken reluctantly as a child but later embraced— and started experimenting with chords and composing short songs. In high school at Kokomo High School, his path deepened when choir teacher Elizabeth Curry caught him distracting students in the choir room and, rather than punishing him, encouraged his musical talents, effectively steering him toward a career in music. These experiences, combined with influences like songwriter Babyface, motivated Brust to forgo further education at and relocate to Nashville in 2002 to pursue songwriting and performance opportunities in the local scene, including early demos and gigs. Chris Lucas was born in , and spent his formative years in the nearby communities of Lansdowne and Pasadena, where he attended Archbishop Spalding High School and gained prominence as a football player in . Initially focused on sports, Lucas aspired to a career as a during the but suffered severe knee injuries—tearing his knee six times—which ended his athletic pursuits and shifted his attention toward music. His entry into performing came unexpectedly through a night at Fred & Margie's bar in Curtis Bay, which led to an audition and subsequent gigs as a singer at the Kings Dominion , exposing him to audiences and honing his stage presence. Lucas developed an early interest in songwriting during his Maryland years, drawing from his experiences in front of crowds via sports and initial performances, though he lacked formal music education. Motivated by a desire to professionalize his craft, he moved to Nashville in the early 2000s to immerse himself in the industry, participating in the local scene through songwriting sessions and demo recordings before connecting with the broader community. Both Brust and Lucas independently relocated to Nashville in pursuit of their musical aspirations, setting the stage for their eventual collaboration.

Duo Formation and Initial Steps

Preston Brust and Chris Lucas met in 2002 at Nashville's Wildhorse Saloon, where Lucas worked as a DJ and Brust performed, quickly bonding over their shared passion for music and deciding to collaborate on stage by grabbing two microphones during a set to engage the crowd more dynamically. Building on their individual songwriting backgrounds in Nashville, they formalized their partnership around 2004 as the duo , a name inspired by their frequent financial struggles and shortened from "Low on Cash Money Boys." The duo's early songwriting sessions focused on blending high-energy with , and influences, often drawing from personal experiences to craft upbeat, relatable tracks during informal jams at local spots. In 2008, they independently released a self-titled debut featuring 14 original songs, including "You Got Me" and "Boom Boom," which they distributed through grassroots efforts to build buzz. By 2009, LoCash Cowboys secured a record deal with R&J Records, marking their entry into the major label system while retaining creative control over their lively performance style. Their first professional release under the label was the debut single "Here Comes Summer" in 2010, a summery that captured their fun-loving and received airplay on stations. Prior to wider recognition, the duo's initial independent phase up to 2011 involved extensive local performances at Nashville venues like the Wildhorse Saloon, where they honed their crowd-interaction techniques with humorous antics and giveaways, alongside self-released demos that circulated among industry contacts to secure songwriting opportunities.

Major Career Developments

Early Releases and Label Shifts

In 2012, LoCash Cowboys signed with , marking their entry into the major scene. Their debut under the label, "C.O.U.N.T.R.Y.," was released that year, showcasing their energetic, party-oriented style with lyrics celebrating rural life and country pride. The track, originally intended as a follow-up for another , gained attention for its bold, anthemic chorus but did not achieve significant chart success. Building on this momentum, LoCash Cowboys released their self-titled debut , LoCash Cowboys, on June 18, 2013, via . Produced by Shannon “Fat Shan” Houchins, Noah Gordon, and , the was recorded at studios including Average Joes Studios and Ocean Way in Nashville, emphasizing a high-energy sound with influences from and . Key tracks included "Best Seat in the House," a lively ode to simple pleasures like watching sunsets from a bed, and "Chase a Little Love," which highlighted the duo's harmonious vocals and upbeat tempo. The featured 12 songs co-written by the duo, blending themes of romance, rebellion, and small-town escapism, though it received mixed reviews for its formulaic approach. By late 2014, LoCash Cowboys sought a fresh start, signing a with Reviver Records and shortening their name to LoCash to broaden their appeal beyond the "cowboy" persona. This transition, announced in December 2014, reflected a strategic amid frustrations with their previous label's promotion and distribution. The move allowed for greater creative control and aligned with Reviver's focus on emerging country acts. Under Reviver Records, LoCash released their second studio album, The Fighters, on June 17, 2016. The album built on their established sound while incorporating more polished production, with tracks addressing resilience and everyday heroism. Associated singles included "I Know Somebody," a romantic narrative about unexpected connections, which climbed to No. 1 on the chart in October 2016 after 36 weeks, marking their first chart-topping hit. This success underscored the duo's growing radio presence and validated their label shift.

Breakthrough Hits and Mainstream Success

In the mid-2010s, LoCash achieved their first major mainstream breakthrough with the single "I Love This Life," released in 2015 under Reviver Records but gaining significant radio traction in 2016. The upbeat track, co-written by the duo along with , , and , reached No. 1 on the MusicRow Breakout chart and peaked at No. 2 on the chart, marking their highest-charting release to date and earning over 4 million radio spins as recognized by . This radio success was bolstered by their songwriting contributions for established artists, which enhanced their industry visibility during this period. Notably, Preston Brust and Chris Lucas had co-written Keith Urban's 2011 No. 1 hit "You Gonna Fly" with , a track that spent two weeks atop the chart and helped establish their reputation as skilled songwriters before their own duo gained prominence. Building on these hits and prior label experiences, LoCash signed with BBR Music Group's Wheelhouse Records imprint in August 2018, providing greater stability and promotional support. This deal paved the way for increased touring opportunities, including opening slots on ' 2019 Summer Playlist Tour alongside acts like and , as well as performances at Fest that year on stages such as the Fan Fair X and Country Stage. The partnership culminated in the release of their fourth studio album, Brothers, on March 29, 2019, via Wheelhouse Records. The 11-track project featured the "One Big Country Song," a nostalgic celebrating music's roots, alongside other cuts like the title track "Brothers" and "Be Your Man," which highlighted the duo's harmonious vocals and party-ready energy. The album solidified their mainstream presence, debuting at No. 34 on the Top Country Albums chart and receiving positive reviews for its feel-good production.

Recent Projects and Independent Era

During the early 2020s, LoCash encountered substantial challenges due to the , which disrupted their live performances and touring activities. For instance, their scheduled appearance at the Concert On the Course event alongside was postponed in May 2020 amid widespread venue closures and safety restrictions across the music industry. The duo adapted by engaging fans through online content, including discussions about their experiences and new living arrangements during the height of lockdowns. These disruptions limited in-person shows from 2020 to 2023, though they continued releasing music, such as the 2020 EP Cloud of Dust in with the Gronkowski brothers, and building anticipation for post-pandemic returns. Building on their prior successes with Wheelhouse Records, LoCash transitioned to greater independence by launching Galaxy Label Group in February 2024, in partnership with Studio2Bee Entertainment and distributed by /BMG Nashville. As the inaugural act on their own imprint, aimed to foster creative control and support emerging talent, marking a pivotal shift in their career trajectory. The label's debut release, the single "Hometown Home," arrived on April 19, 2024, and achieved significant radio success, topping the chart for multiple weeks in April 2025—their first No. 1 in nearly a decade. This momentum carried into their fifth studio , Bet the Farm, released on April 18, 2025, via Galaxy Label Group, which chronicled personal reflections from the preceding years and featured a blend of upbeat anthems and introspective tracks. In the latter half of 2025, LoCash promoted their patriotic single "Three Favorite Colors," originally released in 2023 but gaining renewed visibility through high-profile performances, including on PBS's on July 4, 2025. The duo signed with for booking representation in August 2025, aligning with an active touring schedule that included dates such as November 8 at Morongo Casino Resort and Spa in , and November 9 at Houston in , as of November 10, 2025.

Members and Personal Lives

Preston Brust

Preston Brust was born in Dermott, , as the son of a , but spent only his early toddler years there before his family relocated to , where his father assumed a position at the Center Road Baptist Church, shaping Brust's formative years in the Midwest. Following the formation of LoCash Cowboys in 2004, Brust's personal life expanded with key milestones, including his marriage to Kristen Brust in September 2015. The couple welcomed their first child, daughter Love Lily Brust, on January 5, 2016, in Nashville, Tennessee. Their second child, son Legend Wilde Brust, arrived on August 10, 2018. In June 2023, they added to their family with the birth of daughter Lion Lockheart Brust, born on June 9 in Nashville, weighing 7 pounds, 3 ounces. Brust has been actively involved in , often through LoCash initiatives, including the duo's annual Golf Bash at , which supports the Tunnel to Towers Foundation and local charities, with the second event held in September 2025. He participated in a 2014 fundraiser that raised $30,000 for via a partnership with Z100 in . Additional efforts include performances at Seacrest Studios in in 2017 to engage young patients and support for the Children's Hospital through a 2025 fundraising event. Within LoCash, Brust serves as a , , and key songwriter, contributing prominently to the duo's sound by handling many verses and co-writing major hits such as "I Love This Life," which topped the charts in 2016, as well as external cuts like Tim McGraw's "Truck Yeah" and Keith Urban's "You Gonna Fly." Brust's external collaborations include co-writing on the 2022 track "Let It Slide" with and , and the 2022 release "Beach Boys" featuring and of , both under the LoCash banner but highlighting his individual songwriting input. Up to 2025, no standalone solo projects have been released, though he co-founded Galaxy Label Group in partnership with and BMG Nashville to produce music independently.

Chris Lucas

Chris Lucas was born on September 30, 1975, in , . Raised in the nearby areas of Lansdowne and Pasadena, he grew up in a secular household influenced by '80s and sports, particularly , where he aspired to play professionally as a during his adolescence. His early exposure to music came through , and he developed a passion for performing, including , while also engaging in activities like and line dancing. After moving to Nashville in the early , Lucas settled into a family life post-2008, marrying Kaitlyn and becoming a father to three children, with their third child, Violet Reid, born in September 2017. In 2019, he relocated to the in , where he pursues hobbies such as hunting, fishing, and playing guitar. Lucas has also contributed to community efforts, including supporting through visits and performances since 2011, and participating in charity golf events like the 2025 LoCash Golf Bash to benefit local funds in . Within LoCash, Lucas serves as a , delivering distinctive harmonies alongside partner Brust, and plays guitar on recordings and live performances. He holds co-writing credits on several tracks from the duo's albums, including the No. 1 hit "Hometown Home" from their 2025 release Bet the Farm. Beyond the duo's music, Lucas has engaged in unique ventures such as a 2023 partnership with 44 Farms to highlight ranching life, and guest appearances on television programs like in May 2025 to promote LoCash's work.

Musical Style and Contributions

Genre Characteristics and Influences

LoCash's music is firmly rooted in contemporary , characterized by a high-energy fusion of , , , pop, , and elements that create an upbeat, party-oriented sound alongside more introspective ballads. This blend results in rambunctious anthems that emphasize feel-good vibes and small-town resilience, often delivered with an edgy that sets them apart in the genre. The duo draws from a diverse array of influences, including classic country duos like for their dynamic interplay and high-energy performances, which LoCash has explicitly namechecked as inspirational. Vocal harmonies are shaped by R&B groups such as , alongside artists like Babyface and , contributing to their smooth, layered singing style. Modern pop and rock elements, reminiscent of Maroon 5's polished energy, infuse their tracks with a crossover appeal, while broader inspirations from Motley Crue, , Frank Sinatra, and old-school country add eclectic depth. Additionally, gospel roots from one member's background merge with secular influences, enhancing their emotive range. Over time, LoCash's sound has evolved from the rowdy, high-octane tracks of their early releases to a more mature, reflective tone in recent works like the 2025 album Bet the Farm, where party swagger coexists with heartfelt storytelling on themes of resilience and positivity. This progression reflects greater artistic freedom in their independent era, maintaining core upbeat energy while incorporating deeper emotional layers. In production, LoCash favors a mix of live instrumentation—such as acoustic and electric guitars, organs, and —to ground their authenticity, augmented by subtle electronic and percussive elements like clap tracks for a modern pop sheen. This approach supports their dual focus on anthemic hooks and vulnerable ballads, as heard in tracks like "Shipwrecked."

Songwriting and Collaborations

LoCash, consisting of Preston Brust and Chris Lucas, employs a collaborative songwriting approach that leverages their longstanding partnership, often initiating sessions with personal anecdotes to infuse authenticity into their . Brust typically maintains an organized of song ideas and demos, periodically sharing them with Lucas for immediate feedback, allowing the duo to refine concepts quickly and revisit tracks that may not resonate initially. This dynamic balance—Brust's structured preparation complemented by Lucas's instinctive evaluations—has been central to their process, as seen in their development of recent material where personal stories drive the narrative. Among their notable external collaborations, Brust and Lucas co-wrote "You Gonna Fly" for Keith Urban's 2010 album Get Closer, released as a in 2011, alongside ; the track's uplifting message drew from the duo's experiences navigating early career challenges. Similarly, they contributed to Tim McGraw's 2012 "Truck Yeah" from , co-writing with and Danny Myrick to craft a high-energy celebrating rural life and freedom. These cuts marked significant milestones, showcasing LoCash's ability to tailor their energetic style for major artists while honing their craft as hitmakers. Internally, Brust and Lucas hold primary credits on several of their own recordings, demonstrating their hands-on role in shaping LoCash's catalog. For instance, they co-wrote "I Love This Life," the lead single from their 2016 debut album The Fighters, alongside and Myrick, capturing a joyful on everyday pleasures that became their breakthrough Top 5 hit. More recently, on the 2025 track "Hometown Home" from Bet the Farm, they collaborated with Zach Abend and Andy Albert to pen a nostalgic to roots and belonging, underscoring their direct involvement in core material. In the 2020s, LoCash's songwriting has evolved toward greater independence following their launch of Galaxy Label Group in partnership with BMG, allowing them to prioritize themes of resilience and perseverance without external constraints. This shift is evident in Bet the Farm (2025), where tracks emphasize persistence through adversity, reflecting the duo's own journey of label transitions and self-determination, as Lucas noted in discussions of their creative freedom. Their lyrics increasingly highlight communal strength and unyielding optimism, aligning with broader influences from traditional country storytelling.

Discography

Studio Albums

LoCash has released four studio albums, marking their evolution from independent roots to major-label collaborations and back to self-directed projects. Their discography emphasizes high-energy country-pop with personal storytelling, often drawing from life experiences. Each album reflects shifts in their sound and thematic focus, from playful anthems to resilient narratives. The duo's self-titled debut album, LoCash Cowboys, arrived on June 18, 2013, through , a label known for acts. Produced by , the record captures themes of fun and rebellion through upbeat tracks celebrating carefree living and romantic pursuits. Highlights include the opener "Hey Y'all," a rowdy party starter, and "Chase a Little Love," a flirtatious co-written by the duo. Other notable songs like "Love Drunk" and "Bounce" showcase their energetic style, blending rock-infused guitars with humorous lyrics about chasing thrills and defying expectations. The album's rebellious spirit is evident in its portrayal of the protagonists as modern outlaws enjoying life's pleasures without apology. In 2016, LoCash signed with Reviver Records and released The Fighters on June 17, emphasizing amid personal and professional struggles. Key producers Lindsay Rimes and shaped its polished production, incorporating the six tracks from their prior EP I Love This Life alongside new material. The album's central theme revolves around , with songs depicting battles in relationships, setbacks, and everyday hardships as fights worth winning. Standout tracks include the title-inspired "Fighters," a motivational about enduring tough times, and "I Know Somebody," which highlights support from loved ones during adversity. This release solidified their mainstream appeal by balancing vulnerability with anthemic choruses. Brothers, issued on March 29, 2019, via Wheelhouse Records, explores motifs of brotherhood, friendship, and familial bonds, inspired by the duo's decade-long partnership and life challenges. Produced by , the album mixes celebratory tracks with reflective ballads, receiving praise for its emotional depth and radio-friendly hooks. Critical reception noted its positive outlook despite underlying hardships, with reviewers highlighting the blend of party vibes and heartfelt moments. Key highlights feature "Feels Like a Party," an exuberant opener evoking camaraderie, and "Beer to Friends," a closing toast to enduring relationships. The record underscores themes of loyalty and shared triumphs, positioning LoCash as storytellers of male solidarity in country music. Marking a return to independence, Bet the Farm debuted on April 18, 2025, under the duo's own Galaxy Label Group in partnership with BMG, allowing full creative control in its production led by Jacob Rice. The album delves into rural life themes, chronicling small-town joys, long-term love, and the grit of everyday existence over the past four years. Reviewers commended its infectious energy and soulful narratives, blending sunshine-soaked anthems with grounded introspection. Tracklist highlights include the "Hometown Home," a nostalgic to that topped Billboard's chart, and "Things We Love," celebrating simple pleasures like family and . This self-produced effort reaffirms LoCash's commitment to authentic, feel-good rooted in personal heritage.

Key Singles and Chart Performance

LoCash achieved significant commercial success with several singles that dominated country radio airplay charts. Their breakthrough hit, "I Love This Life," released in 2015, peaked at No. 2 on the chart in January 2016 and reached No. 5 on the chart, earning certification from the RIAA for over one million units sold. The track's upbeat, feel-good vibe resonated widely, supported by a directed by Stephen Shepherd that showcased everyday joys, contributing to its strong radio promotion through Reviver Records. Following this momentum, "I Know Somebody" became their first No. 1 on the chart in October 2016, holding the top spot for one week and marking a career milestone after 26 weeks on the chart. The single, from their album The Fighters, also peaked at No. 14 on the chart and entered the Hot 100 at No. 52, earning certification from the RIAA. It received heavy rotation via a narrative-driven emphasizing small-town connections, bolstered by live performances on national TV to drive airplay. This success solidified LoCash's radio presence, with the duo amassing 14 entries on the chart overall, including four top 40 placements on . In 2020, "One Big Country Song" climbed to No. 2 on after 42 weeks, achieving certification and broad appeal through its inclusive lyrics, promoted via a lyric video and collaborations that extended its 64-week run on charts. Transitioning to independent releases, "Hometown Home" marked their return to the top in April 2025, debuting as their fourth No. 1 on —their first since 2016—and their highest radio debut ever, with a enhancing digital streaming and fan engagement. These singles highlight LoCash's strategy of pairing radio-focused releases with visual content and live appearances to maximize chart longevity and fan connection.
SingleRelease Year Peak PeakCertifications
I Love This Life2015No. 2No. 5Platinum (RIAA)
I Know Somebody2016No. 1No. 14Gold (RIAA)
One Big Country Song2020No. 2No. 8Gold (RIAA)
Hometown Home2024No. 1 (2025)--

Recognition and Legacy

Awards and Nominations

LoCash has received several nominations from major award organizations, though they have not secured any major wins as of 2025. Their breakthrough hit "I Know Somebody" in contributed to early recognition, leading to initial nods in and 2017 across multiple ceremonies. Subsequent nominations highlighted their consistent presence as a vocal duo, particularly in the competitive Duo of the Year categories at the (ACM) and (CMA) Awards. Despite snubs in recent years, including the 2025 ACM and CMA Awards following the release of their Bet the Farm, the duo's nominations underscore their industry acknowledgment for energetic performances and chart success.
YearAward CeremonyCategoryResultCitation
2016ACM AwardsNew Vocal Duo or Group of the YearNominated
2017ACM AwardsNew Vocal Duo or Group of the YearNominated
2017CMT Music AwardsDuo Video of the Year ("I Know Somebody")Nominated
2017CMA AwardsVocal Duo of the YearNominated
2018ACM AwardsVocal Duo of the YearNominated
2019CMT Music AwardsDuo Video of the Year ("Feels Like A Party")Nominated
2021ACM AwardsVocal Duo of the YearNominated
2022ACM AwardsDuo of the YearNominated
2022CMA AwardsVocal Duo of the YearNominated

Impact on Country Music

LoCash has played a significant role in blending traditional elements with pop accessibility, contributing to the evolution of "" and influencing contemporary duos in the genre. Their music incorporates upbeat rhythms, anthemic choruses, and relatable narratives that appeal to a broader , similar to the style popularized by , with whom they share production connections and competitive camaraderie in award categories. This fusion has helped expand 's reach beyond rural listeners, making it more radio-friendly and concert-energizing, as evidenced by their choreography-infused performances that encourage participation. In Nashville's songwriter scene, LoCash's launch of Galaxy Label Group in 2024 marks a pivotal contribution to the rise of independent labels, allowing them greater creative control and fostering a "country brotherhood" ethos by signing themselves as the inaugural act. This move aligns with post-2024 trends toward artist-owned ventures, enabling veterans like Preston Brust and Chris Lucas to mentor emerging talent while navigating the industry as both performers and executives. Their independent release of the album Bet the Farm in 2025 exemplifies this freedom, achieving multi-week No. 1 radio success with tracks like "Hometown Home," which underscores their ongoing influence in reshaping label dynamics. The duo's legacy centers on promoting positivity and everyday stories, themes that permeate their and resonate as a to more angst-ridden narratives. Songs celebrating simple joys, humble origins, and communal experiences—such as those reflecting small-town life and feel-good anthems—have positioned LoCash as advocates for uplifting music that mirrors listeners' daily lives. This approach has cultivated a dedicated fanbase, reinforced by their 2025 cultural moments like performing "Three Favorite Colors" on PBS's and engaging in high-energy collaborations that amplify their message of optimism.

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