Miss Budweiser
The Miss Budweiser was a legendary series of unlimited hydroplane racing boats sponsored by Anheuser-Busch, competing in high-speed races on American waterways from 1963 to 2004 and achieving unparalleled dominance in the sport.[1][2] Owned and managed by Bernie Little, a self-made entrepreneur and racing pioneer, the team began modestly in 1963 at the Dixie Cup Regatta in Guntersville, Alabama, using a modified pleasure craft named Tempo before securing sponsorship through a handshake deal with August Busch III.[1] Powered by massive turbine engines producing up to 3,000 horsepower, the boats—painted in iconic red with the Budweiser logo—regularly exceeded 200 miles per hour, showcasing advanced designs like the 1989 introduction of an enclosed safety capsule following a tragic 1982 blowover incident that claimed driver Dean Chenoweth's life.[3][1] Over four decades, the team fielded 22 different hulls under the U-1 or U-12 designations, evolving from piston-engine models in the 1960s to turbine-powered racers that defined the sport's golden age.[2] The Miss Budweiser's racing record is unmatched, with 24 national high points championships, 141 race victories, 15 Gold Cup wins, and 17 Seafair Trophy triumphs, including a streak of seven consecutive national titles from 1998 to 2004.[2] Notable drivers included early champion Bill Sterett, who piloted the boat to its first major successes; Chenoweth, who secured multiple wins before his death; and Dave Villwock, the team's winningest pilot with dozens of victories and a record lap speed of 173.384 mph at the 1999 San Diego race.[1][3] The team's infrastructure, including a dedicated shop in Kent, Washington, supported not only their own efforts but also rival squads, fostering the sport's growth until Anheuser-Busch withdrew sponsorship after the 2004 season due to shifting corporate priorities.[2] Even after the original team's disbandment, the Miss Budweiser legacy endures through preserved hulls exhibited by the Hydroplane and Raceboat Museum and repurposed for modern competition, such as the T-3 hull raced in 2025 events, ensuring its influence on H1 Unlimited Hydroplane Racing persists.[4][2] Bernie Little, inducted into multiple halls of fame including the Unlimited Hydroplane and APBA Honor Squadron, received the sport's first Gar Wood Award for his contributions, cementing the Miss Budweiser as the "New York Yankees of boat racing."[1]Background
Ownership and Sponsorship
The Miss Budweiser unlimited hydroplane racing team was founded and primarily owned by Bernie Little, a Budweiser distributor based in Lakeland, Florida, from 1963 until his death in 2003. Little entered the sport with a modest cabover hull named Tempo before securing sponsorship that enabled the team's rapid ascent in the U-12 class. Under his leadership, the team became a cornerstone of hydroplane racing, with Little managing operations from his Florida headquarters while also overseeing Anheuser-Busch distributorships in the state.[5] Anheuser-Busch's sponsorship of Miss Budweiser began in 1963, stemming directly from Little's personal friendship with August Busch III, then-president of the company, which culminated in a simple handshake agreement. This partnership marked one of the longest-running sponsorships in motorsports history, enduring for 42 years and providing crucial financial backing that allowed the team to compete at the highest levels. The deal originated as a promotional vehicle to showcase Budweiser beer through high-speed racing spectacles.[1][6] Over the decades, the sponsorship evolved into a multifaceted marketing strategy, incorporating prominent Budweiser branding on the hydroplanes—often featuring the iconic red livery and Clydesdale motifs—and integrating tie-ins such as television advertisements, event appearances, and consumer promotions that tied the brand to themes of speed, excitement, and American tradition. These efforts significantly enhanced Budweiser's national visibility, with the boats serving as rolling billboards at regattas attended by hundreds of thousands. The relationship remained stable through various hull and engine innovations, reflecting mutual benefits for both the brewery and the racing team.[1][7] The sponsorship concluded after the 2004 season, prompted by Bernie Little's death in April 2003 and subsequent leadership changes at Anheuser-Busch that shifted marketing priorities away from hydroplane racing. In total, 22 distinct hydroplanes were constructed and raced under the Miss Budweiser banner during this era, each contributing to the team's legacy of dominance.[8][9][6]Racing Class and Format
The unlimited hydroplane class, designated under the American Power Boat Association (APBA) as the premier category for high-speed racing, features boats with hulls measuring 28 to 32 feet in length and unrestricted engine power, allowing for configurations that exceed 3,000 horsepower from turbine or piston engines.[4] These vessels, governed by APBA rules and sanctioned through H1 Unlimited, emphasize planing hull designs that lift onto three points of contact with the water for optimal speed, typically reaching over 200 miles per hour while producing dramatic roostertails.[10] The class prioritizes innovation in aerodynamics and propulsion without displacement limits, distinguishing it from restricted inboard categories.[11] Races follow a heat-based elimination format on 2.5-mile oval courses marked by buoys, usually configured on rivers or lakes with depths of at least five feet to ensure safety and fairness.[4] Each event includes three preliminary heats, where boats compete in sections of up to six entrants, earning points based on finishing position (e.g., 400 points for first place), followed by a provisional heat for lower qualifiers and a winner-take-all final heat of five laps.[4] The synchronized start requires boats to mill in a designated area before accelerating from a dead stop, testing both speed and precise handling amid turbulent wakes from competing hydroplanes.[11] This structure highlights the class's focus on endurance and strategy over straight-line sprints, with courses like those on the Columbia River demanding exceptional maneuverability around tight turns. Key venues for unlimited hydroplane events include the Tri-Cities in Washington on the Columbia River, where races have been held since the 1960s; Seafair on Lake Washington in Seattle; and the Madison Regatta on the Ohio River in Madison, Indiana, each offering unique water conditions that influence boat setup and tactics.[4] These locations host major regattas as part of the H1 Unlimited series, drawing crowds to riverside grandstands for the thunderous displays of power.[10] Safety regulations have evolved significantly, with the Miss Budweiser team pioneering the enclosed cockpit following the 1982 fatal blowover of driver Dean Chenoweth; this feature was first implemented in 1985 and mandated by APBA for all unlimited hydroplanes by 1986, with additional requirements like head and neck support systems and escape hatches added since the early 2000s to protect drivers from high-impact crashes.[4][12] A pivotal advancement in the 1990s was the introduction of canard wings at the bow and adjustable rear wings on the sponsons, which provide aerodynamic downforce and lift control to enhance stability and prevent blowovers—catastrophic flips that were more common in earlier three-point hulls.[4] These wings, driver-adjustable via pedals for the canards, allow real-time corrections for ride height and reduce the risk of porpoising or airborne instability during high-speed turns.[4] Unlimited hydroplanes compete for the national high points championship, accumulated across the season's regattas to determine the overall driver and owner titles, as well as the prestigious APBA Gold Cup, the sport's oldest trophy dating to 1904 and awarded to the victor of its dedicated race.[4][10] This competitive framework, supported by sponsorships like Budweiser's long-term backing, underscores the class's role in professional powerboat racing.[10]History
Inception and Early Competition (1963–1979)
The Miss Budweiser hydroplane racing team was established in 1963 by Bernie Little, who introduced Anheuser-Busch to the sport with a modified four-seat pleasure craft named Tempo, which became the first Miss Budweiser after securing the sponsorship, debuting at the Dixie Cup Regatta in Guntersville, Alabama.[1] This unconventional entry marked the team's entry into unlimited hydroplane competition, though it struggled initially against established piston-powered racers. Little's vision as the driving force behind the sponsorship propelled the program forward despite early setbacks.[12] The team's first victory came in 1966, when driver Bill Brow piloted Miss Budweiser to win the Atomic Cup at the Tri-Cities in Washington, marking the inaugural unlimited hydroplane event on the Columbia River and Brow's sweep of all three heats after repairs from a prior sinking.[13] Early hulls featured conventional stepped designs optimized for stability and speed, powered by reliable piston engines such as the Rolls-Royce Merlin V12, which provided the necessary thrust for competitive laps in the 110-120 mph range during the mid-1960s.[14] Over the 1960s, the team entered approximately a dozen races, gradually building experience amid challenges like mechanical failures and adapting to the sport's demanding ovals.[15] By the 1970s, Dean Chenoweth joined as driver starting in 1970, securing key wins including the Indiana Governor's Cup that year and contributing to the team's growing competitiveness.[16] The decade saw intense rivalries, notably against the Atlas Van Lines, which outperformed Miss Budweiser in six of nine races in 1977 alone, pushing the team to refine strategies on courses like the Ohio River and Detroit River.[17] The team participated in about 25 races during this period, with a win rate improving to around 20-30% by the late 1970s through consistent top-three finishes.[18] Persistent challenges included engine reliability issues with the aging Merlin powerplants, which suffered from overheating and scarcity of parts, hindering sustained high-speed performance against faster entrants.[19]Peak Dominance (1980–1999)
Dean Chenoweth's tenure ended tragically in 1982 with a fatal qualifying crash on the Columbia River, flipping the boat at over 175 mph and signaling a pivotal transition for the team.[20] Following Chenoweth's death, Jim Kropfeld took over as driver in 1983.[21] The Miss Budweiser team entered a transformative era in the 1980s, marked by the adoption of turbine power in 1986, which propelled the boat to greater speeds and reliability in unlimited hydroplane racing.[22] Driver Jim Kropfeld, who helmed the boat from 1983 to 1989, capitalized on this shift, securing 22 victories during his tenure, including national championships in 1984, 1986, and 1987.[23] These successes were bolstered by consistent annual participation in 8 to 10 races across the American Power Boat Association (APBA) circuit, with the team achieving top-3 finishes in over 60% of events throughout the period.[12] Entering the 1990s, the team maintained its supremacy under owner Bernie Little's steadfast sponsorship, introducing innovative two-wing designs that enhanced aerodynamics and stability by distributing lift more effectively across the hull.[24] Chip Hanauer, driving from 1992 to 1996, delivered another 22 wins, including multiple Seafair Trophy triumphs on Lake Washington and APBA Gold Cup victories, solidifying the boat's reputation as an unbeatable force.[25] The decade featured intense rivalries, particularly with the Miller American, driven by former champions like Hanauer before his Budweiser stint, and the enduring Boeing-sponsored Miss Madison, which challenged Miss Budweiser in key regattas such as the Indiana Governor's Cup.[26] A notable exception occurred in 1996, when the PICO American Dream, piloted by Dave Villwock, clinched the national title amid Miss Budweiser's mechanical setbacks.[2] Over the two decades from 1980 to 1999, Miss Budweiser amassed more than 80 race wins, including repeated dominance at prestigious events like the Gold Cup and Seafair, which underscored the team's strategic evolution and engineering prowess in establishing an unparalleled legacy in the sport.[27][28]Final Years and Retirement (2000–2004)
Dave Villwock continued as the driver for the Miss Budweiser team from 1997 through 2004, contributing 30 victories during this period while the team maintained its use of turbine engines paired with refined hull configurations, including iterative improvements to the T-5 design for enhanced performance and stability.[29][30] The death of longtime owner Bernie Little on April 25, 2003, from complications of pneumonia marked a significant turning point for the team, which carried on under the leadership of his son, Joe Little, for the final season.[31][25] In 2004, the team's last full campaign, Miss Budweiser participated in nine events, securing a victory at the Tri-Cities Columbia Cup where Villwock piloted the boat to a decisive win at an average speed of 135.939 mph over the 12.5-mile course.[32][33] By the end of this season, the team had amassed 141 total career victories.[33] Anheuser-Busch announced the termination of its sponsorship in September 2004, citing corporate restructuring and leadership changes, effectively ending the 42-year partnership after the San Diego race.[9][7] Following retirement, several Miss Budweiser boats were preserved in museums, including the 1967 and 1968 models at the Hydroplane and Raceboat Museum, while the team has not returned to competitive racing despite occasional exhibition appearances.[14][34][35] Over its history, the Miss Budweiser team entered 354 races, achieving 230 top-3 finishes.[12]Design and Technology
Hull Configurations
The Miss Budweiser hydroplanes began with conventional three-point configurations in the 1960s, featuring V-hulls approximately 30 feet in length with a single planing step to facilitate lift and speed on the water surface. These early hulls, such as the third Miss Budweiser (U-12) designed and built by Les Staudacher in 1966, measured 30 feet 6 inches long and 12 feet 6 inches wide, with a dry weight of about 5,800 pounds, constructed primarily from mahogany plywood for durability under high-stress conditions.[36] The design emphasized stability through sponsons that contacted the water during turns, allowing the boats to plane efficiently while powered by piston engines, though limited by porpoising at higher velocities.[12] By the late 1970s and into the 1980s, hull iterations evolved to incorporate cabover cockpits, shifting the driver's position forward of the engine for improved weight distribution and aerodynamics, as seen in the 1980 Miss Budweiser hull, which spanned 29 feet 6 inches in length, 14 feet 3 inches in beam, and exceeded 7,000 pounds dry. This configuration, designed by Ron Jones Sr., enhanced handling and visibility during races, aligning with broader trends in unlimited hydroplane design to reduce drag and support increasing power outputs. The 1976 hull (seventh iteration), purchased unused from George Walther, represented an early structural pivot while retaining a similar three-point layout for planing efficiency.[37][12] Materials began transitioning from solid wood to layered composites, including mahogany veneer over fiberglass and balsa cores, to balance lightness and strength without sacrificing rigidity. A major safety advancement in this era was the 1986 introduction of the enclosed F-16-style safety capsule on Miss Budweiser hulls, featuring a reinforced cockpit to protect drivers during blowover incidents, becoming a standard in the sport.[38] The 1990s marked further aerodynamic refinements across the program's later hulls, with the introduction of wing configurations to counteract porpoising—the oscillatory bouncing that plagued high-speed runs above 150 mph—and improve cornering stability. The Turbine-3 (T-3) hull, debuted in 1989 under designer Ron Jones, incorporated a single-wing setup on the sponsons to generate downforce and smooth transitions through turns, contributing to four victories that season, including the Gold Cup. This was advanced in 1994 with the Turbine-4 (T-4) hull's dual-wing design, which added a second stabilizing element for even greater control, though it saw limited testing and no full-season racing due to handling evaluations. By this era, composite construction dominated, incorporating carbon fiber reinforcements for dry weights around 6,500 to 7,500 pounds, enabling the 22 hulls' cumulative adaptations to push performance boundaries within Unlimited class rules.[39][40]Engine Developments
The Miss Budweiser hydroplanes initially relied on powerful piston engines derived from World War II-era aircraft powerplants. From the team's inception in 1963 through the 1970s, the boats were equipped with the Rolls-Royce Merlin V-12 engine, a 1,649-cubic-inch (27-liter) unit producing over 2,000 horsepower.[41] This engine, originally designed for fighters like the P-51 Mustang, provided the thrust needed for competitive speeds in the unlimited class but required significant modifications for marine use, including adapted cooling and propulsion systems.[42] By the late 1970s and into the 1980s, the team upgraded to the more potent Rolls-Royce Griffon V-12, a 37-liter engine delivering up to 4,000 horsepower.[43][44] The Griffon, which powered variants like the 1980 U-1 Miss Budweiser to multiple victories, offered greater output than the Merlin while maintaining the raw power characteristic of piston designs, though it was heavier and demanded precise tuning for reliability in short, high-intensity races.[37] This era marked the peak of piston dominance in hydroplane racing, with the Griffon enabling lap speeds approaching 150 mph in competition.[45] The shift to turbine propulsion began in 1986, when the Miss Budweiser team introduced its first Lycoming T55 gas turbine engine, marking a pivotal transition from reciprocating pistons to jet-derived power.[12] The T55, adapted from Chinook helicopter applications, produced up to 2,500 shaft horsepower (shp) and later variants exceeded 3,000 hp, providing smoother power delivery and reduced vibration compared to pistons. This installation, initially tested in a dedicated hull, allowed for quicker acceleration and sustained high speeds, though early adoption faced challenges in integration with the boat's drivetrain.[46] In the 1990s, turbine optimizations focused on enhancing efficiency and cooling, including modifications for turbo-matching and auxiliary systems to manage heat during prolonged runs.[47] These refinements, combined with the T55's inherent design, enabled peak outputs that supported lap speeds over 160 mph, as demonstrated in record-setting qualifications.[48] Fuel systems evolved to use jet fuel, akin to diesel derivatives like JP-5, for improved combustion stability and reduced fire risk over alcohol-based piston fuels.[49] Maintenance protocols emphasized rigorous turbine blade inspections to prevent failures from debris ingestion or thermal stress, ensuring operational reliability across seasons.[4] A key milestone came in 1989, when the turbine-powered Miss Budweiser set a world qualification lap record of 155.206 mph during the Budweiser Columbia Cup, underscoring the engine's role in elevating performance benchmarks.[50] This achievement highlighted the turbine's advantages in straight-line speed and overall race dominance, paving the way for further refinements through the team's final years. Hull designs were briefly adapted to accommodate the turbine's mounting and exhaust requirements, optimizing weight distribution without altering core hydrodynamic principles.[37]Racing Achievements
Championships and National Titles
The Miss Budweiser hydroplane team amassed a record 24 APBA National High Points Championships during its 40-year competition history from 1963 to 2004, far surpassing rivals such as the Atlas Van Lines team, which secured six titles primarily in the 1970s.[51][52] These season-long titles were awarded based on a cumulative points system derived from heat race finishes at sanctioned regattas, typically numbering 8 to 10 per year, with points allocated for starting, completing heats, and overall placements.[11] The championships spanned multiple eras, with early successes including the 1969 win under driver Bill Sterett, followed by consecutive titles in 1970 and 1971 with Dean Chenoweth, and additional titles in 1977 (Mickey Remund), 1980, and 1981 (Chenoweth).[51] A period of resurgence in the late 1980s yielded five victories from 1984 and 1986 to 1989, primarily under Jim Kropfeld (1984, 1986-1987, 1989) and Tom D'Eath (1988).[51] The 1991 title was won by Scott Pierce, followed by a dominant four-year streak from 1992 to 1995 under Chip Hanauer.[51] During Dave Villwock's tenure from 1997 to 2004, Miss Budweiser claimed eight consecutive APBA national titles (1997-2004), contributing significantly to the driver's point standings.[51][53]Gold Cup Victories and Records
The APBA Gold Cup stands as the premier event in unlimited hydroplane racing, established in 1904 and held annually at rotating venues to crown the season's top performer through preliminary heats culminating in a decisive 45-mile final heat. Miss Budweiser secured a record 14 victories in this marquee race between 1969 and 2002, more than any other boat in history, demonstrating the team's engineering prowess and driver skill across multiple eras.[54][55][56] These triumphs involved a succession of accomplished drivers and showcased the boat's adaptability to diverse courses and conditions. The complete list of Miss Budweiser's Gold Cup wins is as follows:| Year | Location | Driver |
|---|---|---|
| 1969 | San Diego, CA | Bill Sterett Sr. |
| 1970 | San Diego, CA | Dean Chenoweth |
| 1973 | Tri-Cities, WA | Dean Chenoweth |
| 1980 | Madison, IN | Dean Chenoweth |
| 1981 | Seattle, WA | Dean Chenoweth |
| 1989 | San Diego, CA | Tom D'Eath |
| 1990 | Detroit, MI | Tom D'Eath |
| 1992 | Detroit, MI | Chip Hanauer |
| 1993 | Detroit, MI | Chip Hanauer |
| 1995 | Detroit, MI | Chip Hanauer |
| 1997 | Detroit, MI | Dave Villwock |
| 1998 | Detroit, MI | Dave Villwock |
| 2000 | Detroit, MI | Dave Villwock |
| 2002 | Detroit, MI | Dave Villwock |