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NetDragon Websoft

NetDragon Websoft Holdings Limited (HKSE: 00777) is a multinational specializing in the development and operation of online games and digital education platforms, founded in 1999 and headquartered in , Province. As a pioneer in China's industry, it has grown into a global leader serving over 150 million users across more than 190 countries, with core businesses spanning massively multiplayer online games (MMORPGs) and innovative edtech solutions powered by . The company's gaming division features flagship titles such as Eudemons Online, Conquer Online, and Heroes Evolved, which have driven consistent revenue growth, including an 8% year-over-year increase to RMB 1.92 billion in the first half of 2023. In , NetDragon operates through subsidiaries like Promethean and , offering products such as Future Lab, 101 Smart Classroom, and AI-enhanced tools for virtual learning communities. A landmark achievement was the 2013 sale of its mobile services arm, 91 Wireless, to for $1.9 billion, which solidified its position among China's top enterprises. In recent years, NetDragon has accelerated its focus on and technologies, appointing a digital human as its rotating CEO in 2022 and earning recognition as the "Industry Leader of the Year" in the field in 2024. A significant strategic move came in July 2024, when it merged its international edtech operations with U.S.-listed Education Holdings, Inc. (NYSE: GEHI) to form Mynd.ai, Inc., valued at $800 million, with NetDragon retaining a 74.39% to advance AI-driven "Classroom as a Service" models. These efforts have contributed to improved financial performance, including a 16% reduction in operating expenses by mid-2025 and ongoing partnerships with organizations like for global education initiatives.

History

Founding and Early Development

NetDragon Websoft was founded in May 1999 in , Province, , by Dr. Liu Dejian, who established the company as a developer of online and games amid the burgeoning sector in the country. Initially, the company concentrated on building digital platforms to foster user engagement, launching 17173.com in 2001 as China's first online gaming information portal, which quickly became a key hub for gamers and helped cultivate a dedicated . In November 2003, NetDragon sold 17173.com to .com Limited for US$20.5 million, using the proceeds to fuel further game development. This early emphasis on community-building laid the groundwork for NetDragon's transition into game development, targeting the growing demand for interactive online experiences in . In September 2003, NetDragon released its first major product, Conquer Online, a free-to-play massively multiplayer online role-playing game (MMORPG) set in ancient China, which marked the company's formal entry into the competitive MMORPG market. The game featured martial arts themes, player-versus-player combat, and guild systems, attracting a substantial domestic user base and generating significant revenue through in-game purchases, with over 10 million registered users by the mid-2000s. Conquer Online not only validated NetDragon's development capabilities but also positioned it as an emerging leader in China's online gaming industry, emphasizing accessible, community-driven gameplay to build loyalty among players. Following the success of Conquer Online, NetDragon began development on Eudemons Online in the second quarter of 2005, conducting closed beta testing that year before officially launching the Chinese version in the first quarter of 2006. This fantasy-themed MMORPG introduced innovative pet companion mechanics, diverse character classes like warriors and mages, and a Western-inspired mythological storyline, quickly gaining popularity and contributing substantially to the company's revenue—for instance, generating approximately RMB 105 million in the first quarter of 2008 alone. By the mid-2000s, Eudemons Online had solidified NetDragon's reputation for creating engaging, fantasy-oriented online games, further strengthening its focus on MMORPGs and expansive user communities within . These foundational products set the stage for the company's subsequent growth and public listing.

Public Listing and Growth Phase

NetDragon Websoft Inc. went public on the Growth Enterprise Market (GEM) of the Hong Kong Stock Exchange on November 2, 2007, under the stock code 0777, marking a significant milestone in its transition to a publicly traded entity. The initial public offering involved 108 million shares, comprising 95.6 million new shares and 12.4 million sale shares, priced at HK$13.18 per share, at the top of the indicative range of HK$11.18 to HK$13.18.[11] This raised approximately HK1.42 billion (US$183 million) before expenses, with an over-allotment option exercised for an additional 16.2 million shares, bringing total proceeds to about US$211 million. The offering was fully underwritten, reflecting strong investor interest in China's burgeoning online gaming sector, and resulted in an initial market capitalization of approximately HK$7.1 billion based on the issue price and enlarged share base of around 540 million shares. Post-IPO, NetDragon experienced robust growth in its online gaming revenue, driven by popular titles such as Eudemons Online, launched in March 2006, which quickly achieved peak concurrent users (PCU) of over 479,000 and average concurrent users (ACU) of 210,000 in its first quarter. The company's total revenue surged 466% year-over-year to in 2007, primarily from expanded operations of core games like Conquer Online and Eudemons Online, before stabilizing at around annually through 2009 as it focused on user retention and new content updates. This growth was supported by international expansion, with NetDragon pioneering overseas market entry since 2003 through localized versions of Conquer Online in English, , and other languages, targeting Southeast Asian and global audiences to diversify beyond . By the late 2000s, these efforts contributed to a broader user base, with overseas revenues forming a growing portion of the gaming segment. In parallel, NetDragon made early forays into mobile internet, establishing 91 Wireless in 2007 as a focused on smartphone app distribution platforms like 91 Assistant and 91 Market, which by the early 2010s had become one of China's top third-party app stores with millions of active users. This move positioned for diversification amid the rising mobile ecosystem, with 91 Wireless generating significant revenue through app downloads and in-app services before its eventual sale in 2013.

Key Acquisitions and Divestitures

In September 2013, NetDragon Websoft completed the sale of its subsidiary 91 Wireless to for approximately $1.9 billion, marking the largest internet merger and acquisition deal in at the time. This transaction involved acquiring NetDragon's 57.41% stake for $1.09 billion and the remaining shares from minority holders at the same valuation, allowing NetDragon to divest its distribution business and redirect proceeds toward core operations. The divestiture enabled NetDragon to refocus resources on mobile gaming and emerging education technology initiatives, supporting a strategic pivot away from operations amid intensifying competition in 's mobile ecosystem. NetDragon expanded into the education hardware sector through its 2015 acquisition of , a UK-based provider of interactive display solutions, for $130 million. The deal, finalized in November after an initial offer in July, integrated Promethean's global network of interactive whiteboards and classroom technologies into NetDragon's portfolio, marking its entry into hardware for educational environments used in over 100 countries. This acquisition strengthened NetDragon's position in edtech by combining gaming expertise with interactive learning tools, facilitating broader international expansion. Further bolstering its edtech offerings, NetDragon acquired in July 2017, a U.S.-based developer of educational games and online communities targeted at K-12 learners. The transaction enhanced NetDragon's capabilities in gamified learning platforms, integrating JumpStart's content with existing assets like Promethean to create more engaging digital ecosystems for students and educators. In 2018, NetDragon continued this strategy by purchasing , a global online learning network, for $137.5 million, which connected over 100 million users at the time and solidified its role in social learning communities. In a significant restructuring move, NetDragon merged its overseas education business with Gravitas Education Holdings Inc. (GEHI) in December 2023, spinning off the unit for an NYSE American listing at a $750 million valuation for the carved-out entity. The agreement, signed in April 2023, involved a reverse merger where NetDragon transferred assets including Edmodo and Promethean operations outside China to a new entity under GEHI, rebranded as MYND.AI, allowing independent growth while NetDragon retained a majority stake. This divestiture streamlined NetDragon's structure, emphasizing AI-driven gaming and domestic edtech while enabling the spun-off business to access U.S. capital markets.

Business Operations

Online Gaming Division

NetDragon's online gaming division primarily focuses on developing and operating massively multiplayer online role-playing games (MMORPGs), with flagship titles including Conquer Online and Eudemons Online. Conquer Online, launched in 2003, is a 2.5D MMORPG set in ancient , featuring intense player-versus-player combat, systems, and diverse classes such as warriors, ninjas, and pirates. The game supports a global player base through localized versions in multiple languages, including English, , and , and generates revenue via a model that includes in-game purchases for cosmetic items, experience boosts, and premium features. Eudemons Online, introduced in 2004, is a 2.5D fantasy MMORPG emphasizing pet summoning, class-based progression (e.g., mages, paladins, and vampires), and epic quests in a sealed castle world; it also operates on a basis with microtransactions for enhancements like rare pets and equipment upgrades, sustaining long-term engagement among dedicated players. In addition to direct game operations, the division manages 17173.com, China's leading online portal, which serves as a comprehensive information hub and community platform for gamers. The site offers news, guides, forums, and trading services for in-game items, primarily monetized through advertising from game publishers and value-added services such as account security tools. This platform complements the MMORPG portfolio by driving traffic and cross-promotion, contributing to the overall ecosystem of user retention and revenue diversification. The division's gaming segment reported revenue of RMB 3.8 billion in 2023, marking a 9.6% year-over-year increase driven by improved player engagement and new content updates. In 2024, gaming revenue was RMB 3.94 billion, reflecting a 6% year-over-year decline amid industry challenges. To expand globally, NetDragon employs localization strategies, including on-the-ground channel partnerships and tailored servers that account for over 50% of Conquer Online's overseas revenue, targeting emerging markets in Southeast Asia, the Middle East, and Europe. NetDragon enhances its game development capabilities through partnerships with , leveraging for high-fidelity graphics and immersive experiences in upcoming titles. Recent investments include a US$20 million stake in AR hardware firm Rokid in 2023, aimed at integrating augmented and technologies into metaverse-enabled gaming applications to explore new interactive formats.

Education Technology Initiatives

NetDragon Websoft has significantly expanded its presence in the education technology sector through strategic acquisitions and product developments aimed at enhancing digital learning environments. Following its acquisitions, the company integrated various subsidiaries to create a comprehensive ecosystem for K-12 education, focusing on interactive hardware, collaborative platforms, and AI-powered tools to support global educators and students. A key component of NetDragon's EdTech portfolio is Promethean, acquired in 2015 as a 100% stake in the global leader for interactive classroom technology. Promethean provides interactive whiteboards, panels, and software solutions that facilitate engaging, hands-on learning in K-12 settings worldwide, serving millions of classrooms across diverse markets including , , and . The integration has enabled NetDragon to combine Promethean's hardware expertise with its software capabilities, such as the 2022 acquisition of Explain Everything for collaborative digital whiteboarding, thereby enhancing real-time teacher-student interactions and lesson delivery. Edmodo, acquired in 2018 for $137.5 million, was a social learning network that connected over 90 million registered users in more than 400,000 schools across 192 countries as of 2019. It offered features like assignment distribution, progress tracking, and community forums to foster collaboration among teachers, students, and parents. The global free B2C platform Edmodo.com shut down on September 22, 2022, to prioritize country-specific rollouts; for example, it was selected as Egypt's national K-12 platform. The Edmodo brand continues through localized implementations and new initiatives like Edmodo Academy, an platform unveiled in 2024. NetDragon has also advanced AI-driven innovations to personalize and immersive learning experiences. Chivox, fully acquired in , specializes in intelligent technology for oral assessment, providing automated feedback on pronunciation and presentation skills; its solutions, based on University of Cambridge-developed algorithms, have supported over 800 million users globally in English and other programs. Complementing this, Mynd.ai focuses on metaverse-based , integrating environments for interactive simulations and collaborative virtual classrooms to bridge geographical gaps in learning. In 2020, Chivox launched an AI-enabled English learning app for , allowing seamless online-offline transitions and real-time oral evaluation. In December 2023, NetDragon completed a merger spinning off its overseas education operations into Mynd.ai, Inc. (formerly Education Holdings Inc., or GEHI), listed on the , with NetDragon retaining a 74.39% stake in the entity valued at approximately $750 million. This structure allows Mynd.ai to independently drive international expansion of NetDragon's EdTech assets, including Promethean and , while accelerating and initiatives to address global educational inequities. In 2025, Mynd.ai advanced education through partnerships, such as with for initiatives.

Mobile and Other Applications

NetDragon's engagement in mobile applications traces back to its subsidiary 91 Wireless, founded in 2007 as one of China's pioneering third-party app stores. Operating platforms such as 91 Assistant and HiMarket, it became a cornerstone of the mobile by providing distribution for a vast array of applications, amassing over 10 billion downloads by mid-2013 and supporting approximately 93,000 app developers—the highest number among peers at the time. The platform's influence extended to fostering developer growth and user adoption in China's burgeoning smartphone market, where daily downloads reached 15 million by early 2013, contributing to the diversification of beyond official stores. In August 2013, NetDragon divested 91 Wireless to for $1.85 billion, a deal that bolstered Baidu's mobile strategy while allowing NetDragon to redirect resources toward core competencies. Post-sale, NetDragon sustained its mobile presence through the 2014 acquisition of Cherrypicks' mobile solutions business for HK$236.5 million, integrating it as a key focused on entertainment-oriented applications. Cherrypicks develops tools in and lifestyle categories, including the My Gleneagles SmartHealth for personalized monitoring and wellness tracking, emphasizing user-centric experiences in non-gaming sectors. Complementing these efforts, NetDragon's property investment segment includes holdings in , its city, to underpin operational infrastructure. Notable among these is a $100 million themed complex, designed to foster innovation and support the company's technology-driven activities. NetDragon has also pursued minor ventures in casual mobile games, integrating such developments into its wider app services via subsidiaries like Cherrypicks, which now encompass titles alongside tools.

Corporate Governance

Leadership and Innovations

Dr. Liu Dejian, the founder and Chairman of NetDragon Websoft, has played a pivotal role in guiding the company's evolution from its origins in online gaming to a diversified leader in technology (EdTech). As the chief architect of NetDragon's and , Liu has spearheaded the into an international design-oriented enterprise and a global smart provider, emphasizing Internet-based innovations and technological advancements. In a landmark move toward integration in , NetDragon appointed Tang Yu, an -powered virtual humanoid, as the Rotating CEO of its flagship subsidiary, NetDragon Websoft Co., Ltd., in August 2022. Described as the world's first -driven executive of its kind, Tang Yu is responsible for organizational management, strategic execution, , , and providing unbiased support to enhance operational efficiency. The current leadership structure at NetDragon is headed by CEO Liu Luyuan, who oversees overall operations with expertise in and , bolstered by his background in electro-mechanical engineering and role as an at Fujian Normal University. The executive team includes Vice Chairman Dr. Simon Leung, whose over 30 years in IT, telecommunications, and educational administration from institutions like and Harrow International provide deep insights into global strategies; Chief Technology Officer Chen Hongzhan, with two decades in game development and advanced engineering; and other directors like , specializing in corporate and legal affairs in tech sectors. This team collectively brings specialized knowledge in , AI, and to drive NetDragon's dual focus on gaming and EdTech. NetDragon has pioneered innovations in applications, blending virtual environments with and to create immersive learning and entertainment experiences. Key developments include the Academy (EDA) platform, which delivers gamified educational content in metaverse settings, and metaverse-based training programs using for skills development in and . These efforts are supported by substantial R&D investments, totaling RMB 1,429 million in 2024—an increase from RMB 1,382 million in 2023.

Corporate Social Responsibility

NetDragon Websoft has prioritized philanthropic initiatives in , particularly by providing free access to its platform—a K-12 learning acquired in 2018—to underserved schools worldwide. Since the acquisition, the company has collaborated with and local governments to deploy Edmodo as a key platform in countries including , , , and , supporting distance learning and bridging digital divides in developing areas. In , NetDragon has extended similar donations, including Edmodo Classroom access and hardware, to over 9.7 million teachers in provinces like and , with cumulative contributions exceeding 50 million RMB in educational resources and funds to support equitable learning in remote and impoverished . In September 2025, NetDragon participated in UNESCO's Digital Learning Week, showcasing AI-powered education solutions and reinforcing its global partnerships for educational equity. On the environmental front, NetDragon implements sustainability programs focused on reducing its operational footprint, including energy efficiency measures at its headquarters and data facilities to lower carbon emissions. The company targets 100% clean energy usage at key sites like its Smart Education Town and promotes green travel policies among employees to minimize environmental impact. These efforts align with its annual sustainability reporting, which complies with the Hong Kong Stock Exchange's Environmental, Social, and Governance Reporting Guide, detailing progress in emission reductions and resource conservation. NetDragon engages communities through its gaming portal 17173.com by educating users on online safety and promoting anti-addiction practices, as part of broader minor protection initiatives. As an of China's anti-addiction , the company enforces real-name registration, time limits for minors (e.g., no play on Sundays or holidays for those under 18), and parental guardianship tools across its games accessible via the portal. It also maintains content safety through automated screening and manual reviews to foster a secure online environment for gamers. The company's annual ESG reports highlight key CSR metrics, such as 4.512 million RMB invested in during 2023 and policies granting employees up to two paid volunteering days annually to support local causes. These reports emphasize grants totaling over 50 million RMB since 2020, directed toward digital upgrades in underserved schools, underscoring NetDragon's commitment to measurable social impact.

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