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Netcraft

Netcraft is a British cybersecurity company founded in 1995, specializing in the detection, disruption, and takedown of online threats such as phishing, scams, and fraud. Headquartered in Manchester, United Kingdom, with additional offices in Melbourne, Australia, and the United States, Netcraft operates a global platform that analyzes millions of suspicious URLs daily to protect organizations in over 100 countries.^[1] Originally established to conduct pioneering internet research, Netcraft launched its influential Web Server Survey in 1995 to track the growth of the World Wide Web and followed with the SSL Survey in 1996 to monitor secure web technologies.^[1] Over the decades, the company expanded into cybersecurity, introducing a Fraud Detection Service in 2004, a Phishing Feed in 2005, and manual takedown operations in 2006.^[1] By 2013, it pioneered automated takedowns, and in 2014, integrated artificial intelligence and machine learning models to enhance threat prediction and response.^[1] Further innovations include coverage of over 75 emerging threat types by 2020, the launch of Conversational Scam Intelligence in 2024 enabling real-time, interactive threat analysis, and Phone Scam Disruption in October 2025 for detecting and removing fraudulent phone numbers in impersonation scams.^[1]^[2] Netcraft's services now encompass a holistic digital risk protection platform, including threat intelligence, domain takedown, and phishing defense, trusted by 12 of the 20 largest European banks, 16 of the 50 largest global banks, and 5 of the 10 most valuable companies worldwide.^[1] The firm accounts for approximately one-third of the world's phishing takedowns and was recognized as the most innovative security solution in 2023.^[1]^[3] In July 2023, Netcraft secured over $100 million in funding from Spectrum Equity to fuel expansion, and in September 2023, acquired FraudWatch International to strengthen its leadership in cybercrime disruption.^[4]^[5] With more than 25 years of experience, Netcraft continues to innovate at the forefront of online safety, combining advanced technology with expert human analysis to create a safer digital environment.^[1]

Overview

Founding and Location

Netcraft was founded in 1995 by Mike Prettejohn in Bath, Somerset, United Kingdom, initially as an internet research firm specializing in web technologies.^[6]^[7] The company's origins trace back to Prettejohn's move to Bath in late 1994, where he began developing tools for monitoring and analyzing web server software, launching the inaugural Web Server Survey in August 1995.^[8] Initial operations were centered in Bath, which served as Netcraft's primary headquarters during its early years.^[9] Company records confirm that the firm, incorporated earlier in 1987 under a different name, relocated its activities to Bath and rebranded to focus on internet services by 1995.^[10] This location in Bath remained the operational hub for decades, fostering growth in web research capabilities.^[11] Today, Netcraft maintains a global presence with offices across multiple countries, including Bath, London, and Manchester in the United Kingdom; Melbourne in Australia; and Lehi (near Salt Lake City) in the United States.^[1]^[12] The registered office address was updated to 63 Catherine Place, London, SW1E 6DY, in July 2023, reflecting administrative changes while preserving Bath's historical significance as the founding base.^[10] Earlier claims associating Netcraft solely with a London base, as seen in some outdated references, have been corrected by official filings and company announcements emphasizing its Bath origins.^[13]

Core Mission and Expertise

Netcraft's core mission centers on detecting, disrupting, and taking down cybercrime at scale through relentless innovation, extensive automation, and deep threat intelligence, ultimately fostering a safer online environment for users and organizations worldwide.^[1] This purpose-driven approach has positioned the company as a leader in proactive cybersecurity, emphasizing the prevention of fraud, phishing, and other digital threats before they can cause harm.^[1] The company's expertise lies in advanced internet data mining, comprehensive web technology analysis, and continuous global threat monitoring, enabling it to track and scrutinize vast swaths of online activity across more than 100 countries.^[1] By processing millions of suspicious URLs daily and validating potential threats in minutes, Netcraft leverages proprietary datasets on websites, IP addresses, SSL certificates, and web infrastructure to uncover hidden risks that traditional security measures often miss.^[1] This specialized knowledge extends to real-time analysis of emerging attack vectors, providing actionable insights that empower clients to safeguard their digital assets effectively.^[1] Netcraft delivers tailored protection to high-profile clients, including 12 of the 20 largest banks in Europe and 16 of the 50 largest banks globally, demonstrating its proven capacity to defend critical financial and technological sectors against sophisticated cyber threats.^[1] These partnerships underscore the company's role in securing sensitive operations for institutions that handle immense volumes of transactions and data.^[1] At the heart of Netcraft's operations is a commitment to ongoing innovation, particularly through the integration of artificial intelligence and machine learning for enhanced threat detection and response capabilities.^[1] This focus on cutting-edge technologies allows the firm to adapt swiftly to evolving cyber landscapes, ensuring scalable and precise interventions that outpace criminal actors.^[1]

History

Establishment and Early Development (1995-2005)

Netcraft was founded in 1995 by Mike Prettejohn in Bath, United Kingdom, at a time when the World Wide Web was rapidly emerging as a transformative technology.^[14]^[11] Immediately following its establishment, the company launched its flagship product, the Web Server Survey, in August 1995, which systematically polled active websites to determine the market shares of web server software and hosting providers.^[8]^[15] This initiative marked Netcraft's entry into internet research, providing the first comprehensive dataset on web infrastructure adoption and establishing the company as an early authority on the evolving digital landscape.^[16] In its formative years, Netcraft concentrated on analyzing web server technologies and hosting environments, offering insights that supported the burgeoning online ecosystem.^[16] The monthly surveys quickly gained traction among developers, businesses, and researchers seeking to understand server software dominance, such as the rise of Apache and Microsoft IIS during the mid-1990s.^[17] By the late 1990s, Netcraft expanded its toolkit to include initial services for web performance and uptime monitoring, enabling clients to assess site reliability through ongoing polling and response time measurements.^[1] These tools addressed growing demands for dependable web presence as online commerce and content delivery accelerated.^[18] Netcraft's growth accelerated during the dot-com boom from the late 1990s to the early 2000s, fueled by explosive internet expansion that saw website counts surge from around 20,000 in 1995 to over 50 million by 2005.^[19] The Web Server Survey evolved into an industry benchmark, referenced widely for tracking market shifts and technology trends, such as the increasing prevalence of open-source servers.^[15] By 2000-2005, Netcraft's data had become a standard reference point, underscoring its role in documenting the web's maturation amid the era's speculative fervor and subsequent consolidation.^[20]

Expansion into Security Services (2006-2015)

In 2005, Netcraft introduced the Phishing Feed, a real-time data-sharing mechanism that provided validated lists of phishing sites to browsers and antivirus tools, enabling broader community defense against emerging online threats.^[21] This initiative marked the company's initial foray into proactive cybercrime mitigation, building on its foundational internet monitoring expertise to address the growing prevalence of phishing attacks targeting financial credentials.^[1] By 2006, Netcraft expanded into active cybercrime disruption with the launch of phishing takedown services, allowing the company to identify and remove malicious websites through coordination with hosting providers and domain registrars.^[1] This service represented a pivotal shift from passive research to direct intervention, responding to the surge in online banking fraud during the mid-2000s. During this period, Netcraft formed early partnerships with banks and technology firms to integrate its threat intelligence into fraud prevention systems, enhancing real-time protection for users amid rising digital financial threats.^[22] In 2014, Netcraft adopted artificial intelligence and machine learning models to improve the accuracy and speed of threat detection, automating the analysis of vast datasets for identifying sophisticated phishing patterns.^[1] That same year, the company's Web Server Survey achieved a significant milestone by analyzing responses from over 1 billion active sites, underscoring its established authority in internet-scale monitoring and bolstering its credibility in security applications.^[23] These advancements solidified Netcraft's role in the cybersecurity landscape, enabling more efficient takedowns and contributing to industry-wide efforts against evolving fraud tactics.

Modern Developments and Growth (2016-Present)

In 2019, Netcraft released mobile protection applications for both Android and iOS devices, enabling on-device detection and blocking of phishing attempts, malicious websites, and SMS-based scams to provide users with real-time safeguards during browsing.^[24] Amid the surge in cybercrime during the COVID-19 pandemic, which saw phishing attacks double globally in 2020, Netcraft expanded its threat detection capabilities to cover over 75 new threat types, including pandemic-themed scams and infrastructure abuses, enhancing its response to evolving digital risks.^[25]^[26] In July 2023, Netcraft secured its first major funding round, raising over $100 million from Spectrum Equity, which facilitated accelerated global scaling, team expansion, and investment in advanced detection technologies; the funding also led to the appointment of Ryan Woodley as CEO, succeeding founder Mike Prettejohn.^[27] In September 2023, the company acquired FraudWatch International to enhance its cybercrime disruption capabilities.^[5] In March 2025, Netcraft launched a new real-time Threat API to improve collaboration with infrastructure providers for faster threat mitigation.^[28] The company launched Conversational Scam Intelligence in May 2024, an AI-driven tool that simulates interactions with scammers to uncover hidden criminal networks, financial infrastructures, and peer-to-peer scam operations, thereby improving proactive disruption of text-based fraud in messaging platforms.^[29] In October 2025, Netcraft introduced Phone Scam Disruption, an automated service to detect and takedown fraudulent phone numbers used in impersonation scams.^[30] As of November 2025, Netcraft has achieved takedowns of over 33% of global phishing sites through its automated and intelligence-led processes, while forging key partnerships with organizations such as the Global Anti-Scam Alliance (GASA) and the Global Signal Exchange (GSE), alongside collaborations with governments and major technology firms to combat cyber threats at scale.^[31]^[32]

Services and Products

Web Server Survey and Internet Research

Netcraft's Web Server Survey, initiated in 1995, serves as a flagship monthly research initiative that monitors the market share and adoption trends of web server software, such as Apache and Nginx, alongside hosting providers, operating systems, and other internet technologies across billions of websites worldwide. This survey provides a comprehensive census of the web's infrastructure, enabling stakeholders to gauge the prevalence of specific technologies and shifts in the digital landscape. For example, in the September 2025 edition, the survey analyzed responses from 1,337,528,194 sites across 285,209,235 domains, highlighting Nginx's market share at 24.93% of all sites, up from previous months, while Apache held 13.13%.^[16]^[33] The methodology relies on a combination of active and passive data collection techniques to ensure broad coverage without invasive probing. Netcraft identifies hostnames through internet-wide scans and sends lightweight HTTP requests to fetch front-page responses, analyzing server banners, headers, and content patterns to detect software versions, IP addresses, and associated technologies. To count distinct web-facing computers, the survey employs passive reverse DNS lookups, avoiding reliance on potentially inaccurate WHOIS data, and incorporates IP delegation and latency-based multilateration for precise geolocation. Market shares are calculated across multiple metrics—including total sites, active sites, top million busiest sites, domains, and computers—to account for variations like virtual hosting and mitigate biases toward high-volume servers.^[34]^[16]^[8] These insights support business applications focused on competitive analysis, such as evaluating rival infrastructure choices or assessing technology trends for strategic planning. Organizations use the data to monitor web technology adoption rates, inform decisions on hosting providers, and conduct due diligence for mergers, acquisitions, or investments in digital services. Additionally, the survey's historical datasets facilitate long-term trend analysis, helping companies benchmark their web performance against industry standards.^[16] Over time, the survey has evolved to encompass broader internet research, notably integrating the SSL Server Survey launched in 1996, which tracks the market share of certificate authorities, TLS versions, and HTTPS implementation features like HSTS and SNI across enabling secure web connections. By 2025, this expansion includes detailed reports on web technology adoption, such as cloud infrastructure usage and emerging protocols, delivered through an interactive platform with exportable historical data in formats like TSV and PDF for advanced analytics.^[16]

Cybercrime Detection and Takedown

Netcraft's cybercrime detection capabilities center on identifying phishing sites through a combination of browser extensions, user-submitted site reports, and automated scanning technologies. The Netcraft Extension, available for browsers like Chrome, provides real-time protection by analyzing sites visited by users and blocking access to phishing pages, fake online shops, and malicious scripts such as JavaScript skimmers.^[35] Users can also submit suspicious sites via integrated reporting tools, which feed into Netcraft's analysis pipeline. Automated scanning employs AI-driven pattern recognition, credential stuffing detection, proxy evasion, and screenshot comparisons to flag fraudulent sites that mimic legitimate brands, often identifying new attacks every 12 seconds using a proprietary dataset derived from DNS records, global threat reports, and cybercrime intelligence.^[21] Once detected, Netcraft initiates takedown processes through close collaboration with domain registrars, web hosting providers, upstream internet service providers, and law enforcement agencies. These partnerships involve sharing detailed evidence reports, including screenshots and incident data, to facilitate rapid suspension or removal of malicious content. Netcraft achieves a median takedown time of 1.9 hours and a 99.8% success rate, contributing to the removal of over 33% of global phishing sites annually.^[21] The service has disrupted more than 25 million phishing domains to date, with automation handling 75% of cases via custom APIs or direct points of contact, and monitoring persists for seven days post-takedown to address any resurgence.^[36] In addition to site-specific phishing, Netcraft addresses broader infrastructure threats, including bulletproof hosting services and malware distribution networks. The platform maintains an ongoing list of bulletproof hosting providers known for tolerating criminal activities, enabling proactive monitoring and disruption of attacks hosted on such resilient infrastructures.^[37] For malware, Netcraft uses static and dynamic analysis combined with automated takedown reports to neutralize threats across digital assets, covering over 100 attack types and blocking more than 220 million cybercrime incidents by analyzing 23 billion+ datapoints annually.^[36] This approach evades criminal cloaking techniques through a network of over 250 proxies, reducing overall attack volumes by 44% for clients over five years.^[36] As of 2025, Netcraft offers real-time threat feeds and APIs to enable clients to integrate detection directly into their security systems. The JSON-based Threat API, launched in March 2025, delivers instant notifications with details like threat identifiers, URLs, types, screenshots, and reports, supporting formats such as CSV and JSON for automated workflows.^[28] These tools, accessible to infrastructure providers and enterprises via email request, facilitate seamless abuse handling and pre-emptive disruption, building on feeds trusted by major browsers and antivirus vendors since 2005.^[21]

Fraud Prevention and Threat Intelligence

Netcraft provides threat intelligence platforms that deliver real-time data on emerging scams, encompassing analysis of email and SMS-based fraud to enable proactive defense. Its Enterprise Threat Intelligence Platform monitors over 100 cyber attack types, including phishing, investment scams, and advance fee fraud, processing more than 23 billion proprietary data points annually to identify patterns in website, email, and infrastructure threats.^[26] Cyber Threat Feeds offer comprehensive coverage of email-based threats, such as spam datasets and malicious attachments, alongside SMS fraud like smishing, allowing clients to integrate actionable alerts into security systems for early interception.^[38] The company's fraud detection services leverage artificial intelligence for pattern recognition in transactions and user behaviors, automating the identification of anomalous activities to prevent financial losses. By combining rules-based logic, machine learning, and AI-driven analysis, Netcraft detects phishing and scam sites at scale, including credential stuffing and multi-stage attacks, while employing generative AI to simulate user interactions in peer-to-peer messaging for uncovering hidden fraud networks.^[39] This approach targets behaviors indicative of scams, such as suspicious transaction flows, enabling near-zero false positives through real-time API feeds that flag compromised accounts before payments occur.^[40] Netcraft collaborates with financial institutions, governments, and law enforcement through strategic partnerships to share threat intelligence and enhance global scam prevention. As a Foundation member of the Global Anti-Scam Alliance (GASA), alongside entities like Amazon, Google, and Mastercard, Netcraft contributes to collective defenses against cybercrime.^[41] It has a data-sharing agreement with the Global Signal Exchange (GSE), co-founded by GASA and Google, which processes over 130 million threat signals to facilitate rapid intelligence dissemination among stakeholders, resulting in the blocking of more than 225 million threats worldwide.^[41] In 2024, Netcraft launched Conversational Scam Intelligence, an AI-powered product designed to detect AI-generated scams in chats and calls by engaging scammers through simulated victim personas. Announced on May 8, 2024, at the RSA Conference, the platform interacts in real-time via private messaging to expose criminal infrastructure, including bank accounts and cryptocurrency wallets used in investment, romance, and pig-butchering schemes.^[42] As of 2025, it has identified 70 criminal-controlled accounts (mules) and generated over 50,000 points of actionable financial threat intelligence, enabling pre-transaction blocking and contributing to broader fraud mitigation efforts.^[42]^[40] In October 2025, Netcraft launched Phone Scam Disruption, an AI-driven service that automates the detection and takedown of fraudulent phone numbers used in impersonation scam campaigns.^[43]

Impact and Recognition

Industry Influence

Netcraft's Web Server Survey, initiated in 1995, has established itself as a de facto industry benchmark for tracking web technology trends and internet growth, providing monthly insights into server software market shares, hosting providers, and overall web infrastructure dynamics that are widely referenced by technology analysts and businesses.^[44] This long-standing dataset influences strategic decisions in web development and cloud computing by offering empirical evidence of shifts, such as the rising dominance of Nginx and Cloudflare in recent years.^[33] In global anti-phishing efforts, Netcraft plays a pivotal role as a sponsor of the Anti-Phishing Working Group (APWG), sharing detection data and takedown intelligence to coordinate responses against fraudulent sites impersonating brands and conducting identity theft.^[45] Its services enable rapid limitation of access to phishing infrastructure through partnerships with hosting providers and domain registrars, contributing to the APWG's broader mission of unifying industry, government, and law enforcement against cybercrime. Since 2020, Netcraft has facilitated the removal of over 1.36 million scam sites, enhancing collective defenses by providing real-time availability tracking and notifications.^[46] Netcraft's threat intelligence has informed cybercrime policy through collaborations with regulatory bodies and intergovernmental initiatives, such as partnerships with the Global Anti-Scam Alliance (GASA) and Global Signal Exchange (GSE), where its data supports signal sharing to bolster national defenses and shape legislative frameworks on digital fraud.^[41] For instance, since 2016, Netcraft has supplied automated protections to the UK government, aiding in the reduction of cyber attack impacts on public infrastructure and influencing policy discussions on threat mitigation standards.^[47] As a recognized leader in takedown efficiency, Netcraft achieves a median response time of 1.9 hours for neutralizing phishing attacks, significantly outperforming industry averages and blocking over 225 million threats as of early 2025.^[48]^[41] This capability has protected millions of users across major financial institutions by reducing fraud incidents, with independent analyses showing ROI ranging from 9x to 16x through decreased attack availability and mitigation costs, thereby setting benchmarks for proactive cybersecurity practices.^[49]^[50] In May 2025, a Forrester Total Economic Impact study further validated Netcraft's platform, reporting a 323% ROI and $2 million net present value over three years for customers.^[51]

Funding and Partnerships

Netcraft operated as a bootstrapped company for nearly three decades following its founding in 1995, relying on organic growth and smaller internal investments to build its cybercrime detection capabilities without significant external capital. This self-funded approach enabled steady expansion, culminating in annual revenue of $30.5 million by 2023.^[52] In July 2023, Netcraft secured its first major external funding round, raising over $100 million from growth equity firm Spectrum Equity. The investment was aimed at accelerating enhancements to its cybercrime detection and takedown platform, supporting global scaling and innovation in threat intelligence.^[4]^[53] Netcraft has forged strategic partnerships with leading organizations worldwide to facilitate threat data exchange and bolster collective defenses against cybercrime. These alliances include collaborations with five of the ten most valuable companies globally, four of the ten largest technology firms, sixteen of the fifty largest banks worldwide, and governments of nine of the top fifty economies.^[1] As of 2025, the 2023 funding has enabled significant operational growth, including expansion of Netcraft's global team to over 220 employees and extension of its services to over 100 countries.^[54]^[1]

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