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Promare

Promare is a animated directed by and written by , marking the first feature-length production from . The film is set 30 years after the emergence of the Burnish, a race of flame-wielding mutants who ignited the Great World Blaze that destroyed half of humanity, and follows rookie firefighter Galo Thymos of the Burning Rescue team as he clashes with Lio Fotia, leader of the radical Mad Burnish group, uncovering a vast conspiracy threatening global stability. Produced in collaboration with animation studio , Promare employs a distinctive cel-shaded visual style combining and elements to deliver hyper-kinetic action sequences and vibrant, kaleidoscopic colors that emphasize its themes of fire, rebellion, and . The score, composed by , underscores the film's high-energy narrative with orchestral and electronic tracks that amplify its explosive battles. Key voice cast includes as Galo Thymos and as Lio Fotia in the Japanese version, with an English dub featuring as Galo Thymos and as Lio Fotia. Promare premiered in on May 24, 2019, and was released internationally by in starting October 2019, grossing $2.53 million in and over $9 million worldwide at the despite a limited theatrical run. Critically acclaimed for its bold animation and directorial flair—building on Imaishi's prior works like Gurren Lagann and Kill la Kill—the film holds a 97% approval rating on from 29 reviews, praised as a "visually dazzling and narratively exhilarating" thrill ride, though some noted its plot as secondary to its stylistic exuberance. It has since become a cult favorite among anime enthusiasts for its unapologetic spectacle and queer subtext in the central relationship between Galo and Lio.

Narrative

Plot

Thirty years after the Great World Blaze—a cataclysmic event that engulfed half the planet in flames and birthed the Burnish, a race of mutants capable of manipulating the ethereal energy known as Promare—the world has rebuilt around the fortified city of Promepolis. Founded by the Foresight Foundation, the city enforces a strict anti-Burnish policy, employing advanced cold-based technology to suppress fires and persecute the Burnish, who are branded as terrorists responsible for ongoing attacks. The Burning Rescue team, outfitted with specialized gear designed to extinguish Promare, serves as the frontline defense against these blazes, operating under the leadership of Captain Vulcan Haestus. Galo Thymos, a brash and idealistic young recruit, joins Burning Rescue and quickly proves his mettle during an assault by the radical Mad Burnish faction. In the chaos, Galo clashes with Fotia, the charismatic leader of the Mad Burnish, who pilots a massive biomechanical dragon and rescues a group of imprisoned Burnish children. Despite being overpowered and left unconscious, Galo awakens determined to capture Lio, defying orders from his superiors in the Freeze Force—a militarized force—to pursue him alone. Their confrontation leads to Lio's temporary capture, but Galo, sensing Lio's genuine motives, intervenes to prevent his execution, sparking an uneasy alliance as they evade authorities together. However, the Mad Burnish launch a daring raid on Promepolis to free Lio, targeting the imprisoned Burnish, including vulnerable children. As tensions escalate, Governor Kray Foresight exploits Lio's capture to siphon Promare from his body, fueling a clandestine project to harness the energy as an infinite power source for . Galo, branded a traitor for aiding Lio, infiltrates the facility with the help of his Burning Rescue comrades and frees Lio, leading to revelations about Kray's : the Promare are interdimensional flame beings that merged with Earth's core, allowing certain humans—the Burnish—to control them, but Kray seeks to extract this energy destructively, using the Burnish as power sources. Kray's plan requires drawing pure Promare from the Burnish, but the process amplifies destructive forces that will shatter Earth's core. The climax unfolds in a series of epic battles, with Galo piloting a colossal infused with Promare to combat Kray's towering fortress, while summons the full might of the Mad Burnish. The Promare manifest in overwhelming forms, amplifying the conflict as Kray attempts to launch his vessel, dooming the planet in the process. Galo and Lio's combined resolve—fusing human ingenuity with Burnish power—overpowers Kray, destroying the and averting catastrophe, though the battle propels them into . In the resolution, the survivors return to a transformed where Burnish and humans integrate, embracing Promare as a unifying force, and embark on a collective journey to the stars aboard a new, harmonious vessel.

Themes

Promare explores through the portrayal of the Burnish, a group of pyrokinetic mutants who are persecuted and exploited for their ability to generate Promare, a powerful energy source that powers the city of Promepolis. This narrative critiques societal reliance on non-renewable resources, with the Burnish's flames serving as a for marginalized communities whose labor and existence are commodified to sustain industrial progress, akin to the extraction of . Director and producer Hiromi Wakabayashi have highlighted how this setup depicts the cruelty of and the injustice of treating a minority as disposable , emphasizing the environmental and ethical costs of such exploitation. Central to the film is the theme of and otherness, illustrated by the between humans and Burnish, who are demonized for their uncontrollable flames despite their shared humanity. Galo Thymos begins with toward the Burnish, viewing them as threats, but his journey evolves into one of acceptance as he forms bonds with Fotia and uncovers the systemic they face. This arc underscores the film's message of bridging divides, with the Burnish representing broader experiences of and the struggle for in a hostile society. Imaishi has noted that the story draws from real-world issues of against , using the characters' interactions to protest injustice and foster mutual understanding. The film also critiques through the depiction of the Foresight Foundation's regime under Governor Kray Foresight, who maintains control via , , and the suppression of under the of public safety. Kray's of Burnish and energy reveals a tyrannical use of to consolidate power, mirroring authoritarian regimes that prioritize order over freedom and exploit the vulnerable for personal gain. This portrayal challenges blind obedience to , advocating for rebellion against oppressive structures that perpetuate . Visually, symbolizes both and destruction, embodying the dual nature of the Burnish's abilities as a force of creative energy and uncontrollable devastation that drives the narrative's conflicts. Imaishi centered the around this motif, evolving it into a premise to explore humanity's relationship with elemental power. , such as the Matoi Tech 8, function as extensions of personal growth, with their designs and activations reflecting characters' emotional development—Galo's piloting represents his integration of Burnish , transforming into collective strength. Influenced by Imaishi's directorial style, Promare employs exaggerated action sequences to symbolize emotional intensity, with hyperkinetic and prolonged shots amplifying inner turmoil and triumphant resolve, a technique honed in his prior works like . These stylistic choices heighten the thematic impact, making abstract concepts of passion and rebellion tangible through visceral, larger-than-life visuals.

Cast and characters

Voice cast

The voice cast for Promare features a mix of established Japanese seiyū and English dub actors, many with prior experience in productions, contributing to the film's energetic performances in its action-heavy dialogue. The English dub was produced by under supervision from , with voice direction by Michael Schneider, , and .

Japanese Cast

The Japanese voice cast includes prominent actors selected by director for their ability to convey the film's bombastic tone, with several returning from previous Trigger works.
CharacterVoice Actor
Galo Thymos
Lio FotiaTaichi Saotome
Kray ForesightMasato Sakai
Aina Ardebit
Lucia Fex
Remi Puguna
Heris Ardebit
Ignis Ex
Meis
ThymaM·A·O ()
Varys Truss
Gueira
Deus Prometh
Notable casting includes Katsuyuki Konishi as Meis, reprising a dynamic style similar to his role as Kamina in Tengen Toppa Gurren Lagann, another Imaishi-directed project, and Mayumi Shintani as Lucia Fex, drawing from her portrayal of Nonon Jakuzure in Kill la Kill.

English Dub Cast

GKIDS announced the English dub cast in August 2019, emphasizing veteran anime voice actors to match the original's intensity.
CharacterVoice Actor
Galo Thymos
Lio Fotia
Kray Foresight
Aina Ardebit
Lucia Fex
Remi PugunaBilly Bob Thompson
Heris Ardebit
Ignis Ex
Meis
Thyma
Varys TrussJohn Bentley
Gueira
Deus PromethMike Pollock
Biar Colossus
The dub incorporates returning Trigger alumni like (from ) and (from multiple dubs), praised for capturing the humor and rapid-fire action lines through adapted phrasing that preserves the original's playful wordplay. Overall, the performances received acclaim for enhancing the film's high-energy style, with Taichi Saotome's debut as noted for its emotional depth despite being his first major voice role, and no significant controversies arising from the casting.

Character descriptions

Galo Thymos serves as the and a rookie member of the Burning Rescue team, characterized by his hot-headed and energetic personality. As a teenager with exceptional attitude and passion, he wields Tech equipment, advanced tools inspired by traditional Edo-period Japanese banners known as , to combat fires and threats in the of Promepolis. His role highlights human resilience through skilled piloting in high-stakes rescues. Lio Fotia is the charismatic leader of the Mad Burnish, a group of pyrokinetic mutants persecuted in the film's world. Portrayed as a cool and beautiful young man with a composed exterior, he possesses immense power as one of the strongest Burnish, capable of manipulating special flames called . Lio controls a massive flame-manipulating dragon form, emphasizing his command over fire in the Burnish's resistance efforts. His androgynous design, featuring fluid lines and elegant proportions, aligns with Studio Trigger's signature aesthetic of dynamic, expressive character forms. Kray Foresight acts as the primary and of the Independent of Promepolis, also serving as chief of the Foresight Foundation. A former researcher at the foundation, he is a figure driven by a grand ambition to advance humanity's future through . His tyrannical approach is underscored by cybernetic enhancements that integrate advanced prosthetics into his , reflecting the film's exploration of human augmentation. Kray's incorporates sleek, metallic and imposing stature, contrasting the organic flames of the Burnish. Supporting characters include the Burning Rescue team members, who offer amid intense action sequences. Captain Varys Truss leads with strict discipline and readiness for duty, while vice-captain Remi Puguna maintains a cheerful demeanor. Lucia Fex provides through her inventive tinkering. Additionally, represents the undying origin tied to the Burnish , embodying the persistent flame-based that defines their existence. The characters' designs draw from Studio Trigger's , featuring exaggerated proportions—such as Galo's muscular build and 's lithe form—and color-coded that distinguish Burnish (vibrant reds and oranges) from humans (cool blues and grays), enhancing visual contrast in the film's universe.

Production

Development

Promare was announced on July 2, 2017, at Anime Expo in Los Angeles as an original anime film co-produced by Studio Trigger and XFlag. The project marked Studio Trigger's first feature-length film and reunited director Hiroyuki Imaishi with screenwriter Kazuki Nakashima, known for their prior collaborations on Tengen Toppa Gurren Lagann and Kill la Kill. Concept development for the film began around 2013, with the project officially announced in 2017 and production spanning several years to meet the 2019 release. Imaishi's direction drew inspiration from the high-octane style of his earlier works, emphasizing an original story unbound by existing source material to explore bold visual and experimentation. Nakashima developed the script around a central concept of "flame life-forms," crafting a dynamic between protagonists with opposing views amid high-energy action sequences. The world-building centered on the Burnish, mutants who gained pyrokinetic abilities in moments of intense emotion, evolving from an initial idea of an force combating monsters into a focused on the Burning Rescue. The pre-production phase involved extensive and to integrate designs into the theme, with decisions shaping the Burnish lore as an acquired emerging 30 years before the story's , tied to a global catastrophe. Key artists included Imaishi, Daizen Komatsuda, and Masahiko Otsuka, who refined the film's dynamic action and character-driven conflicts. Promotional shorts, Promare: Galo and Promare: LIO, were produced in early 2019.

Animation and design

Studio Trigger employed a hybrid approach to animation in Promare, blending traditional 2D hand-drawn techniques with 3D computer-generated imagery (CGI) to achieve its dynamic visual style. The 2D elements, handled primarily by Trigger's in-house animators, focused on character movements and expressive fire effects, while Sanzigen, Trigger's affiliated CGI studio, contributed the 3D components for complex mecha and environmental sequences. This integration allowed for seamless transitions between mediums, building on experimental techniques from earlier Trigger works like Panty & Stocking with Garterbelt. Shigeto Koyama served as the , character designer, and mecha designer, overseeing a vibrant color palette that emphasized bold contrasts to heighten the film's thematic tensions. The Burnish mutants' flames were rendered in vivid, multicolored hues—ranging from electric blues to fiery oranges—to symbolize and , set against the sterile, monochromatic whites and grays of Foresight Foundation's cityscapes, which represented oppressive order. Koyama specifically designed the fire elements to be adaptable for both traditional animation and , ensuring consistency across scenes while allowing animators flexibility in execution. Animating the dynamic fire and action sequences emphasized a stylized aesthetic with fluidity. , a central , was depicted in geometric, neon-colored forms for the Burnish. and vehicle designs drew from Trigger's signature flair—angular, oversized forms reminiscent of their prior mecha works—while incorporating metallic textures suited to rendering for high-speed chases and battles. In , the hybrid visuals created immersive spectacles of light and motion that underscored the story's high-stakes confrontations.

Music

Score

The original score for Promare was composed by , renowned for his fusion of orchestral arrangements, electronic beats, and rock instrumentation that intensifies the film's explosive action sequences. Sawano crafted the music early in production, relying on the story outline and character designs provided by director to develop themes that align with the narrative's fiery, high-stakes energy. This collaboration marked Sawano's return to Studio Trigger following his work on Kill la Kill, where he similarly employed bombastic, genre-blending scores to enhance dynamic visuals and character-driven drama. Key instrumental tracks, such as "Inferno," drive the battle sequences with pulsating rhythms and aggressive motifs evoking infernos, while subtler ambient cues build the dystopian world of Burnish mutants and firefighting mechs. Other pieces, like "Gal-Othy-Mos," underscore protagonist Galo Thymos's arc, using soaring orchestral swells and heroic rock riffs to symbolize unyielding bravery and resolve. Sawano's score integrates seamlessly with the animation, amplifying emotional peaks through rhythmic intensity that mirrors fire's chaotic motion—rapid percussion and choral undertones heighten tension during chases and confrontations, while quieter interludes provide breathing room for character introspection. This approach not only propels the pacing but also reinforces thematic elements of rebirth and defiance amid destruction.

Soundtrack

The Promare Original Soundtrack, composed by , was released on May 24, 2019, by in as a single-disc featuring 21 tracks that compile instrumental score pieces and vocal insert songs from the film. The album opens with the high-energy track "" (feat. Benjamin and mpi), which serves as a key insert song during the film's climactic sequences, blending orchestral swells with elements to underscore themes of fiery rebellion. Another standout is "Gallant Ones" (feat. Benjamin and mpi), a rousing anthem that amplifies the protagonists' resolve in the finale, incorporating lyrics that evoke unity and defiance. These vocal tracks, produced in collaboration with frequent Sawano contributors like mpi and Gemie, integrate seamlessly with the score to heighten emotional peaks without overshadowing the narrative. Commercially, the soundtrack debuted at number 12 on Japan's weekly and remained on the ranking for 28 weeks, reflecting strong fan interest in Sawano's work tied to the film's theatrical success. It has been made available for digital streaming and download on platforms such as and , broadening global access beyond physical sales. To promote the release, produced a digest promotional video showcasing select tracks like "" and "" (feat. Laco), which was shared on to build anticipation ahead of the 's launch. The project also involved vocal collaborations with artists including Laco and , drawing from Sawano's established network of performers known for soundtracks. The has been bundled in various home media special editions to enhance collector appeal. In , the Collector's Edition Blu-ray includes an exclusive version of the alongside bonus materials like a 52-page and mini poster. Similarly, the Japanese limited edition Blu-ray set features a and rearranged version of the soundtrack , curated by Sawano himself, providing alternate interpretations of key tracks for fans. These inclusions position the music as an integral part of the film's extended merchandise ecosystem.

Release

Theatrical

Promare had its wide theatrical release in Japan on May 24, 2019, distributed by Toho Animation across approximately 200 theaters. The film ranked eighth at the Japanese box office in its opening weekend. Internationally, Promare screened out of competition at the 2019 Annecy International Animation Film Festival on June 12 as part of the Midnight Specials program. Its North American premiere occurred at Anime Expo in Los Angeles on July 5, 2019, where English-language trailers debuted. GKIDS handled the limited theatrical rollout in North America, partnering with Fathom Events for screenings beginning September 17, 2019, for the English-dubbed version and September 19, 2019, for the subtitled version. Marketing for the theatrical release emphasized the film's high-energy visuals and protagonists, with promotional posters prominently featuring firefighter Galo Thymos and his rival Lio Fotia amid flames and mechs. Trailers highlighted the action sequences and Studio Trigger's signature style, building anticipation through festival appearances and online releases. The COVID-19 pandemic affected later theatrical plans, postponing screenings of the expanded "Promare (Complete Edition)"—which includes prequel shorts—in North America and Japan starting in March 2020. The North American screenings were rescheduled and held on September 16, 2021 (English dub with select 4DX screenings) and September 19, 2021 (subtitled), in partnership with Fathom Events.

Home media and distribution

In Japan, Promare was released on Blu-ray and DVD on February 5, 2020, by , with the first limited edition featuring a remix and rearranged original soundtrack CD by , a character design-illustrated jacket by Shigeto Koyama, and an included booklet. Standard editions followed, offering and multiple audio tracks in . In , and Shout! Factory handled the home media distribution, releasing the film digitally on April 21, 2020, followed by a Blu-ray and DVD combo pack on May 19, 2020, which included the English dub produced by . Collector's editions were also available, incorporating an exclusive CD , a 52-page , an English souvenir script, a mini poster, and decal stickers. For streaming, Promare became available on in various regions starting in late 2019 for select markets and expanded globally by 2020, offering both subtitled and dubbed versions. It was added to in multiple countries around the same period, providing accessibility for international audiences. Internationally, managed distribution rights for the and , including theatrical and home media rollouts. In the and , acquired the rights, releasing the Blu-ray on June 29, 2020, with collector's editions featuring the official soundtrack CD. Selective home media and streaming deals extended to and , such as early releases in and partnerships for digital platforms in other territories.

Reception

Box office performance

Promare grossed ¥1.5 billion (approximately $13.8 million) in , securing the 23rd position among the highest-grossing domestic films of 2019. The film debuted strongly in its home market, opening at number eight with 138,000 tickets sold and ¥211 million earned over the weekend, buoyed by Studio Trigger's dedicated fanbase from prior series like . This performance underscored the appeal of the studio's signature high-energy animation style to Japanese audiences. Internationally, the film earned $2,529,324 in through a limited release starting September 17, 2019, marking it as one of ' stronger anime performers that year. Other territories contributed modestly, with the overall worldwide total reaching approximately $17 million. Factors such as the niche status of original features limited broader appeal, though targeted festival and theatrical rollouts in , , and helped sustain interest. Compared to blockbuster anime like (2016), which amassed over $380 million globally, Promare's earnings reflect the challenges for non-franchise originals but represent solid success relative to similar Trigger projects. Long-tail revenue has continued via re-releases and anniversary events, including special 5th anniversary screenings in 2024 that reignited fan engagement.

Critical response

Promare received widespread acclaim from critics, particularly for its visual style and energetic direction. On , the film holds a 97% approval rating from 29 critics, with the site's consensus stating it is "visually dazzling and narratively exhilarating." assigns it a score of 76 out of 100 based on nine reviews, indicating "generally favorable" reception. On , it has an average rating of 7.0 out of 10 from over 5,800 user votes. Critics frequently praised the film's animation spectacle and Hiroyuki Imaishi's direction, highlighting its bold as a standout feature. described it as featuring "exquisite style" and "grandiose sequences," calling it an "exciting watch" for its bright, eye-popping graphics and rapid-fire scenes between man, fire, and machine. commended the "jaw-dropping " and "kinetic scenes," noting that the elevates even simple fights into thrilling spectacles. Roger Ebert's review emphasized the "creative energy and execution," awarding it three out of four stars for its consistently engaging visuals and over-the-top style. Some reviewers pointed out weaknesses in the , including a thin plot and underdeveloped characters overshadowed by the overwhelming visuals. noted that while the style is paramount, the story feels secondary, with character arcs rushed amid the frenetic pacing and stylistic indulgences. The film's emphasis on spectacle over depth was seen as a , though one that aligns with Studio Trigger's signature approach. Audience reception was highly positive, especially among enthusiasts, with a 94% score on from verified viewers who appreciated its fun, unpretentious energy over narrative complexity. On anime forums like Reddit's r/, users lauded the film's exhilarating and vibrant , often comparing it favorably to Imaishi's prior works like , though some echoed critic concerns about plot simplicity. users rated it 7.89 out of 10, praising its bold experimentation while noting its appeal as a high-energy spectacle. Western reviews tended to focus on the universal appeal of the visuals and , while Japanese critiques often delved deeper into cultural motifs such as homoerotic undertones and references to traditional tropes, appreciating how these elements reinforced themes of passion and rebellion in a domestic .

Legacy

Accolades

Promare received several accolades following its release, recognizing its innovative , direction, and overall impact in the industry. The film garnered approximately 5 wins and 12 nominations across various ceremonies between 2019 and , highlighting its technical achievements and creative storytelling. Among its notable wins, Promare earned the Excellence Prize in the Animation Division at the 23rd in 2019, praised for its seamless integration of 2D and 3D techniques that created a vibrant, original world. It also secured the Best Movie award at the Newtype Anime Awards 2019, alongside individual honors such as Best Screenplay for and Best Art Direction for Shigeto Koyama. Additionally, the film won the Audience Prize in the International Competition for Feature Films at the 2020 International Animation Festival, reflecting strong viewer appreciation for its high-energy action sequences. The film was nominated for Best Animated Feature – Independent at the in 2020, competing against other international animated works but ultimately losing to . It also received a nomination for Best Animated Film at the 74th Mainichi Film Concours in 2020. Individual recognitions included nominations for in the Best Director category at various festivals.

Cultural impact

Promare has cultivated a dedicated fanbase within the anime community, particularly evident in its popularity at major conventions and through widespread cosplay and fan art. At events like Anime Expo and FanimeCon, the film draws significant attendance, with booths featuring Promare-themed merchandise and cosplay gatherings showcasing characters such as Galo Thymos and Lio Fotia. Fans frequently portray Galo and Lio in dynamic poses inspired by the film's high-energy action sequences, contributing to vibrant community interactions at these gatherings. Additionally, the surge in fan art on platforms like Pixiv highlights the film's enduring appeal, with thousands of illustrations under tags like #Galo/Lio and #Lio/Galo, often exploring the duo's relationship and visual motifs of fire and mechs. The film's merchandise has been extensive, bolstering its cultural footprint through collaborations with prominent brands. has released a variety of figures, including Nendoroids and scale models of Galo Thymos and Fotia, such as the 1/7 Fotia Complete Figure and monochrome variants, which have become staples for collectors. Apparel and accessories, like T-shirts and clear files, have also proliferated, especially tied to anniversary celebrations. In 2024 and 2025, the 5th and 6th anniversaries featured limited-edition items at exhibitions, including original artwork sheets and collaboration badges sold at venues like PARCO in and . As Studio Trigger's debut , Promare significantly elevated the studio's profile in the industry, solidifying its reputation for bold, visually innovative storytelling following works like . The film's success, grossing approximately $1.26 million in the U.S. and over $3 million worldwide, showcased Trigger's ability to blend high-octane action with thematic depth, influencing subsequent projects in the studio's oeuvre. It has been cited in discussions on representation, particularly through Fotia's androgynous design and the intense dynamic with Galo, which many interpret as subtextual , positioning Promare as a notable entry in cinema. By 2025, Promare continues to resonate through increased streaming accessibility and online culture. Platforms like , , and have sustained its availability as of November 2025, driving renewed viewership around the 6th anniversary in May 2025, with exhibitions in featuring retrospectives and new merchandise to commemorate the milestone. No full sequel has been confirmed, though shorts like Promare: Lio-hen and Galo-hen remain popular entry points. Enduring , often centered on Galo Thymos's bombastic personality and catchphrases like "Burnish," circulate widely on sites like and , keeping the film's high-energy humor alive in fan communities.