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Roborock

Roborock, officially Beijing Roborock Technology Co. Ltd., is a Chinese consumer electronics company founded in July 2014 in Beijing by Richard Chang, a computer science graduate with prior experience at companies including Baidu, Microsoft, and Tencent. The company specializes in the design, research, development, production, and sales of intelligent cleaning solutions, with a primary focus on robotic vacuum cleaners that incorporate advanced AI, navigation, and automation features to simplify household chores. Headquartered in Beijing and employing 2,560 people as of December 2024—with more than 40% dedicated to product innovation—Roborock has grown into a global leader in smart home appliances, selling more than 20 million units worldwide by December 2024. Initially backed by Series A funding from in 2014 (raising $3 million) and further investment from Gaorong Capital and GIC in 2015 (approximately $250 million), Roborock launched its debut product, the Mi Home Robotic Vacuum Cleaner, in 2016 in with , which quickly became a with over 2 million units sold by 2018. The company went public in February 2020 on the Stock Exchange's under the ticker 688169, marking a significant milestone in its expansion. By 2024, Roborock had diversified its portfolio to include not only robotic vacuums and but also stick vacuums, wet-dry vacuums, washer-dryers, and robotic mowers, such as the 2025-introduced Saros Z70 with its OmniGrip arm and the RockMow series. For the full year 2024, the company reported operating revenue of 11.93 billion RMB (approximately $1.65 billion USD), a 37.82% year-on-year increase. Roborock's products are renowned for innovations like intelligent route planning, app-based control, pet-friendly designs, and high-efficiency cleaning, earning accolades such as TIME's Best Inventions of for its S7 model and multiple design awards. In terms of market position, the company achieved the #1 ranking globally for robotic vacuum cleaners by both sales volume and revenue in 2023 and 2024, according to Tracker data, maintaining the position into 2025. With over 5.3 million weekly active app users as of 2024, Roborock continues to emphasize its mission of enhancing daily life through distinctive, AI-driven home cleaning technologies.

Company Overview

Founding and Headquarters

Beijing Roborock Technology Co., Ltd., commonly known as Roborock, was founded in July 2014 in , , by Richard Chang. The company was established as a incorporated in the with limited liability. From its inception, Roborock focused on the research, development, and production of robotic home appliances, positioning itself within the burgeoning smart home sector. Shortly after founding, in September 2014, it received investment from and integrated into the latter's ecological chain as a key partner for smart home innovations. Roborock's headquarters are located in , where the primary (R&D) and administrative operations are conducted. This central hub supports the company's core engineering and strategic activities, fostering innovation in intelligent cleaning technologies. Additional branch offices in and house teams of engineers, designers, scientists, and experts, enabling collaborative efforts across , testing, and phases. These facilities underscore Beijing's role as the nerve center while leveraging regional tech ecosystems for expanded capabilities. The company's manufacturing infrastructure is primarily based in , with key facilities designed for high-volume output to serve global markets. A notable site is located in City, Province, where advanced production processes ensure efficient assembly and for robotic appliances. This setup allows Roborock to scale operations effectively, meeting international demand while maintaining rigorous standards in and .

Mission and Operations

Roborock's mission centers on innovating in the smart home cleaning sector to make household chores effortless through advanced , encapsulated in its "Rocking Life with You" slogan that emphasizes seamless integration of technology into daily living. The company aims to redefine quality living by delivering intelligent appliances that enhance user convenience and efficiency. Roborock operates a consumer-centric, vertically integrated , designing and manufacturing its own-brand smart cleaning appliances while distributing them primarily through channels like platforms and partnerships. This approach spans the full , from component sourcing to assembly, enabling control over product quality and . With over 3,300 employees globally as of 2025, including a significant portion dedicated to , the company has invested more than $280 million cumulatively in R&D over the past decade to drive technological advancements. In terms of sustainability, Roborock emphasizes energy-efficient designs in its appliances to reduce power consumption and incorporates recyclable materials in packaging and components to minimize environmental impact. The company also promotes washable parts and precision cleaning features that cut down on waste. Supporting this operational framework is a robust intellectual property portfolio, with Roborock accumulating over 1,000 patents in and by 2025 through ongoing filings, including 741 new authorizations in 2024 alone.

History

Early Years (2014–2016)

Roborock was established in July 2014 in , , by Richard Chang, amid the burgeoning smart home sector driven by rapid advancements in and devices. The company emerged as part of 's push toward intelligent household appliances, securing early investment from in September 2014, which positioned it as a key member of the Xiaomi ecological chain. This seed funding, amounting to approximately 20 million RMB (about $3 million) in a led by , provided essential financial and technological backing to develop AI-driven for home . In 2015, Roborock raised an additional $25 million in Series B funding from Gaorong Capital and GIC, further supporting product development and expansion. The partnership with was pivotal, granting Roborock exclusive rights to develop Xiaomi-branded robotic vacuums integrated with the Mi Home app for remote control and smart home connectivity. Leveraging 's ecosystem, Roborock focused on original equipment manufacturing (OEM) to accelerate product development and market entry. In August 2016, the company announced its debut product, the (also known as the Mi Home Robotic Vacuum Cleaner), which launched the following month and featured laser distance sensor (LDS) for and app-based scheduling, marking Roborock's initial foray into the consumer robotics market as an OEM partner. Early operations presented hurdles in establishing a reliable for specialized components like sensors and batteries, which Roborock addressed through Xiaomi's established manufacturing networks and expertise. Initial market testing occurred primarily in , where the product underwent rapid iteration based on to refine and . By achieving its first run in late 2016, Roborock hit a significant milestone, with the Xiaomi Mi Robot Vacuum quickly becoming China's best-selling robotic cleaner and contributing to strong initial sales momentum.

Growth and IPO (2017–2020)

In 2017, Roborock transitioned from primarily serving as an (OEM) for partners like to launching its own branded products, marking a pivotal shift toward direct consumer sales. The company's first self-branded robot vacuum, the Roborock S5, was introduced on September 19, 2017, featuring advanced laser distance sensor (LDS) and mopping capabilities at an affordable . This launch was a resounding success, raising over 10 million CNY through within four hours on platforms like , signaling strong market demand and enabling Roborock to build its independent brand identity. The period saw rapid market expansion, with Roborock entering international markets including and the through online platforms such as and its own e-commerce channels starting in 2018. This move doubled unit sales compared to the prior year and diversified revenue streams beyond . Self-branded revenue grew from approximately 100 million CNY in 2017 to 1.4 billion CNY in 2018, and further to over 4.2 billion CNY by 2019, driven by increasing global adoption of smart home devices. To cater to broader segments, Roborock released the S6 in May 2018, which incorporated enhanced mapping algorithms for more efficient room-specific cleaning paths; the S6 Pure in early 2020 as a cost-optimized variant without the auto-empty dock; and the mid-range E2 series in 2019, emphasizing basic LDS navigation for budget-conscious consumers. Roborock's growth culminated in its (IPO) on February 21, 2020, listing on the Stock Exchange's under ticker 688169. The IPO raised about 4.5 billion CNY (approximately $640 million) at an issue price of 271.1 CNY per share, with shares opening at 470 CNY and closing at 500.1 CNY, yielding a post-IPO valuation exceeding 33 billion CNY. This capital influx supported further R&D and global scaling. Amid the in 2020, lockdowns accelerated the shift to , boosting Roborock's online sales as consumers prioritized contactless, automated cleaning solutions, contributing to sustained revenue momentum despite global disruptions.

Expansion and Innovations (2021–2025)

In 2021, Roborock expanded its product lineup with the launch of the S7 robot vacuum at CES, introducing the innovative VibraRise mopping system that combined sonic vibration for enhanced scrubbing with automatic mop lifting to avoid carpets. This marked the company's first integration of such dual cleaning capabilities in a single device. Later that year, in July, Roborock released the , a compatible for the S7 that automated dustbin emptying and could hold up to eight weeks of debris, significantly reducing maintenance needs for users. Building on this momentum, Roborock unveiled the S8 series at CES 2023, featuring upgraded ReactiveAI obstacle avoidance with 3D structured light and infrared imaging for better around objects. The series included models like the S8, S8+, and S8 Pro Ultra, emphasizing higher power and dual-roller brushes for improved debris pickup. By mid-2024, these innovations contributed to Roborock achieving global market leadership, becoming the number one brand in robot vacuum sales by revenue in Q2 according to data, with a 30.9% year-on-year revenue increase to approximately $625 million in the first half of the year. To highlight its flagship S8 MaxV Ultra, Roborock conducted a in September 2024, launching the device to the edge of space via stratospheric balloon from the , where it reached 120,000 feet and captured imagery to demonstrate durability under extreme conditions. Entering 2025, Roborock marked its 11th anniversary with global celebrations, including limited-time promotions and events that offered discounts up to $1,000 on select models, underscoring a decade-plus of innovation in smart cleaning. At CES 2025, the company unveiled the Saros series, featuring AI enhancements such as advanced object recognition and automated cleaning adjustments via the Roborock SmartPlan mode. Later that year, at IFA 2025, Roborock launched its first robotic lawn mowers under the RockMow and RockNeo brands, including the RockMow Z1 with all-wheel drive for complex terrains and the RockNeo Q1 as an entry-level option, expanding into outdoor automation. These developments reflected strategic shifts toward deeper AI integration across product lines and diversification into new categories like outdoor care, culminating in over 50 models launched cumulatively since founding. Amid ongoing US-China trade tensions, including heightened tariffs on electronics, Roborock maintained strong global market penetration despite the challenges.

Products

Robot Vacuums and Mops

Roborock's robot vacuums and mops represent the core of its product lineup, focusing on autonomous indoor floor cleaning solutions that combine vacuuming and mopping capabilities in hybrid designs. These devices leverage advanced navigation and self-maintenance features to handle diverse home environments, from hard floors to low-pile carpets, while minimizing user intervention through compatible docking stations. The company's emphasis on hybrid functionality allows models to switch seamlessly between suction-based debris removal and wet mopping, addressing both dry and wet messes efficiently. The flagship S series, including the S8 MaxV Ultra, delivers high-performance cleaning with up to 10,000 Pa of HyperForce suction power, enabling effective pickup of pet hair, , and larger across various surfaces. This model incorporates a DuoRoller for tangle-resistant operation and VibraRise mopping , where the mop pad vibrates at high frequencies to scrub stains while automatically lifting to avoid wetting carpets. The series is designed for premium users seeking comprehensive automation, with integration into smart home ecosystems for scheduled and zoned cleaning. Introduced in 2025, the Saros series advances AI-driven cleaning with models like the Saros 10R and Saros Z70, featuring up to 22,000 Pa suction and enhanced mapping via Autonomous System 2.0 for precise navigation in complex layouts. The Saros 10R emphasizes slim design for under-furniture access and zero-tangling brushes, while the Z70 introduces the OmniGrip —a foldable five-axis tool that picks up small obstacles like socks or cords weighing up to 300 grams, improving overall coverage without manual relocation. These AI enhancements allow for adaptive path planning and real-time obstacle recognition, making the series suitable for cluttered homes. For mid-range options, the Q series offers accessible hybrid cleaning without compromising essential features, such as the Qrevo Curv with 18,500 suction and a Multifunctional 3.0 that provides self-washing, , and detergent dispensing for the mop pads. The Q5 Max+ targets budget-conscious users with efficient navigation and auto-emptying capabilities, delivering reliable performance on daily messes, while the Q7 M5 provides 10,000 suction alongside three adjustable water flow levels for customizable mopping intensity. These models balance affordability and functionality, often including anti-tangle systems to handle pet hair effectively. Hybrid mopping is a hallmark across Roborock's lineup, exemplified by the Qrevo Slim's dual spinning mop cloths that rotate at high speeds for thorough , combined with an auto-lift that raises the pads up to 10 mm upon detecting carpets. Many models, including those in the Q and S series, are compatible with the RockDock Ultra station, which automates dustbin emptying, mop washing with hot water, and tank refilling, extending runtime to over 240 minutes per charge. This integration ensures consistent by separating clean and dirty water during self-maintenance cycles. Accessories enhance longevity and customization, including replaceable filters for improved air quality, microfiber mop cloths with dual sonic vibration modules for better scrubbing, and disposable dust bags for the docking stations to simplify maintenance. Users can access app-based controls via the Roborock app, allowing selection of cleaning modes like quiet mopping or intensive vacuuming, along with virtual boundaries and no-mop zones for tailored routines. By November 2025, Roborock has shipped over 25 million robot vacuum units globally since its inception, with the S8 series consistently ranking as a top seller due to its balance of power and smart features; in the first half of 2025 alone, the company achieved 2.33 million units, maintaining its position as the market leader with a 19.3% share in Q1.

Handheld and Stick Vacuums

Roborock expanded its portable cleaning portfolio in 2025 with the introduction of the H60 series, a line of cordless stick vacuums designed for manual, targeted cleaning in homes. Launched at IFA 2025, the series includes models like the H60, H60 Pro, H60 Ultra, and the H60 Hub variant with an auto-emptying dock, marking the company's first high-end entry into the stick vacuum category. These devices emphasize lightweight maneuverability and versatility, weighing under 3 kg for the main unit to facilitate easy handling during spot cleaning tasks. The H60 series features powerful suction capabilities, with the base H60 model delivering up to 115 air watts (AW) and higher-end variants like the H60 Pro reaching 170 AW, enabling effective removal of dust, pet hair, and debris from carpets and hard floors. The H60 Hub includes an auto-emptying station that empties the 0.5-liter onboard dustbin into a 3-liter bagless dock, reducing manual maintenance. Battery life extends up to 60 minutes in standard mode for the H60 and H60 Hub, with the H60 Ultra offering up to 90 minutes, supporting extended sessions without frequent recharging. Interchangeable accessories, such as anti-tangle brush heads for upholstery, mini motorized brushes for crevices, and crevice tools, allow customization for various surfaces. Complementing the dry-focused H60 lineup, the F25 Ultra is a wet-dry stick tailored for hard floor maintenance, launched in 2025 as part of Roborock's push into multifunctional portables. It combines 22,000 suction with dual high-temperature modes—356°F for lifting dried stains and 187°F hot water for dissolving grease—while a 450 RPM roller brush scrubs at the edge for comprehensive coverage. The device weighs approximately 5.6 kg and provides up to 60 minutes of runtime in eco mode, covering up to 5,381 square feet per charge, with self-cleaning features like hot-air drying to maintain hygiene. These products target manual cleaning scenarios such as , , upholstery, and spot treatments on hard floors, serving as user-operated supplements to Roborock's robotic systems for a complete cleaning approach. By 2025, this expansion positioned Roborock as a provider of an integrated spanning automated and handheld tools, enhancing convenience for diverse household needs.

Outdoor and New Categories

In 2025, Roborock expanded its product portfolio beyond indoor cleaning appliances with the debut of its first robotic lawnmower series at IFA, marking the company's entry into automated outdoor maintenance. The RockMow and RockNeo lines, comprising the premium RockMow Z1, the balanced RockMow S1, and the entry-level RockNeo Q1, introduce AI-driven solutions for residential lawn care, targeting users seeking hands-free upkeep of gardens and yards. These models emphasize precision navigation and adaptability to varied terrains, positioning Roborock as a diversified robotics provider. The RockMow Z1 stands out for larger properties, capable of covering up to 5,000 square meters per day under standard conditions, with all-wheel drive and dynamic suspension enabling it to handle steep slopes up to 80% and obstacles as high as 6 cm. It employs , integrating RTK positioning and VSLAM for real-time obstacle detection and path adjustment, allowing seamless through shaded areas and narrow passages. Multi-zone mapping via the companion supports customizable mowing patterns, while a separate PreciEdge attachment ensures trimming within 3 cm of edges and walls. The RockMow S1, suited for medium-sized lawns up to 1,000 square meters daily, features AI-powered smart mapping with stereo vision for quick boundary setup and multi-zone management, accommodating slopes up to 45% and 4 cm obstacles. Complementing these, the offers simplified for smaller , with compact design for 0.7-meter passages, 3 cm edge cutting, and wildlife-friendly modes to pause during animal detection. All models include auto-return to a charging for efficient , though remains user-assisted to ensure longevity. Designed with weather-resistant construction for outdoor durability, the series incorporates rugged elements like large wheels and floating blade systems to withstand typical garden conditions, from uneven terrain to light rain exposure. This launch reflects Roborock's strategic diversification under the slogan "Rocking Life, Inside and Out," aiming to extend its robotics expertise to suburban households with outdoor spaces, thereby broadening its market beyond urban indoor cleaning.

Washer-Dryers

In 2025, Roborock entered the laundry appliance market with the Zeo series of washer-dryer combos, unveiled at IFA 2025, offering compact, all-in-one solutions for space-efficient homes. The lineup includes the premium Zeo X, the versatile Zeo One, and the entry-level Zeo Lite, featuring innovative technologies like Zeo-cycle low-heat drying for gentle fabric care and FineFoam washing for deep cleaning without damage. The Zeo X, with a slim 594 mm depth, supports loads up to 10 washing and 6 drying, incorporating dual Woolmark Green certification for wool-safe operation and AI-optimized cycles via integration. It includes a compartment compatible with Roborock robot vacuums for seamless smart home integration. The Zeo One offers similar features in a more affordable package, with 9 washing and 5 drying capacities, while the Zeo Lite targets smaller households with 8 washing and 4.5 drying, emphasizing and quiet operation. These models use zeolite-based drying to reduce wrinkles and odors, alongside self-cleaning drums for hygiene. Initial availability began in and post-IFA, with rollout planned for early 2026, aligning with Roborock's global expansion in smart laundry solutions. This complements Roborock's cleaning ecosystem by addressing laundry needs with AI-driven . Initial availability began in shortly after the 2025 IFA unveiling, with rollouts in following due to the company's headquarters. A launch is scheduled for late 2025, aligning with Roborock's phased global expansion. This outdoor debut serves as Roborock's primary venture into non-indoor for 2025, with no confirmed expansions into areas like window cleaning or air purification at that time.

Technology

Navigation and Sensing

Roborock employs Laser Distance Sensor (LDS) technology as the foundation of its navigation systems, utilizing a rotating laser for 360-degree environmental scanning to generate precise maps and plan efficient cleaning paths. This LiDAR-based approach, first mass-produced by Roborock in , allows robots to detect obstacles up to 6 meters away and operate effectively in low-light conditions without relying on visual aids. The evolution of Roborock's navigation began with the basic implementation in its inaugural 2016 model, the Xiaomi Mi Robot Vacuum, which introduced (SLAM) for systematic coverage rather than random navigation. Subsequent advancements, particularly in the S8 series launched in 2023, integrated enhanced PreciSense® for multi-level mapping, automatically recognizing and storing up to four distinct floor plans without manual intervention. This progression enables seamless transitions between home levels, improving adaptability in multi-story environments. In 2025, Roborock introduced the Autonomous System, featuring turret-less solid-state for enhanced precision and compatibility with ultra-slim robot designs. Roborock's sensing suite complements LDS with a multi-modal array for comprehensive environmental awareness, including cliff sensors that use emitters to detect drops and prevent falls by measuring floor-to-base . Ultrasonic sensors aid in detection, while physical bumpers with contact switches provide tactile feedback for immediate response; sensors on the sides and front aid in hugging and precise wall following, with app-based virtual walls and no-go zones providing boundary control. Advanced models incorporate forward-facing RGB cameras and structured light modules for 3D , enabling real-time object profiling as small as 5 cm wide and 3 cm tall to refine navigation paths. Through the Roborock app, users access real-time mapping visualizations generated during initial runs, allowing customization of no-go zones—rectangular areas excluded from cleaning—and virtual walls to block off specific paths or doorways, with support for up to 10 such boundaries per map. These features integrate directly with the robot's sensor data for dynamic route adjustments, ensuring targeted coverage while preserving multi-floor map storage for repeated use. In terms of performance, Roborock's systems achieve navigation efficiencies around 0.82 square meters per minute in scenarios, demonstrating over 95% area coverage in complex layouts with minimal overlaps or missed spots, particularly in flagship S-series models. This supports speeds suitable for thorough exploration without compromising accuracy, even under furniture or in cluttered spaces.

Cleaning and Automation

Roborock's cleaning mechanisms emphasize powerful dirt collection through advanced systems, with the HyperForce delivering up to 10,000 Pa of power in 2025 models such as the Q10 S5 and S8 MaxV , enabling effective removal of embedded debris from hard floors and carpets. This high is complemented by dual-roller designs, like the DuoRoller introduced in the S8 series, which minimize hair tangling by counter-rotating to lift and separate fibers while improving edge cleaning along walls and furniture bases. For surface treatment, Roborock employs the VibraRise mopping technology, which uses sonic vibrations—up to 3,000 times per minute in models like the S7 and S8 series—to scrub floors vigorously, mimicking manual mopping for better stain removal on hard surfaces. The system includes an auto-lifting mop pad that raises by 5 mm in the S7 and original S8 series (up to 20 mm in S8 Max series) upon detecting carpets, preventing cross-contamination between wet mopping and dry vacuuming. Additionally, water flow is intelligently controlled via the , allowing users to adjust dispensing rates for different floor types to optimize moisture levels and avoid over-wetting. Self-maintenance features enhance , with auto-empty docks in models like the Q10 S5+ capable of storing up to seven weeks' worth of in a single bagless bin, reducing manual intervention. hygiene is addressed through hot water washing at up to 60°C in docks for the S8 MaxV Ultra and Qrevo series, which dissolves greasy residues and disinfects the mop cloth for sterile results. Air filtration relies on E11-rated filters, which capture 95% of particles 0.3 μm and larger, trapping , allergens, and fine debris to maintain air quality during operation. Efficiency is further improved by the carpet boost function, which automatically increases to maximum levels upon detecting carpeted areas, ensuring deeper cleaning without user adjustment. These hardware elements integrate seamlessly with navigation systems to prioritize cleaning actions based on floor type, though detailed mapping occurs independently.

AI and Robotic Features

Roborock's ReactiveAI 2.0 system employs dual front-facing cameras combined with structured light to enable real-time and avoidance. This AI-powered feature identifies and navigates around over 60 types of common household obstacles, such as pet waste, cables, shoes, and toys, allowing the robot to clean more efficiently without interruptions. By processing visual data through advanced algorithms, ReactiveAI 2.0 achieves millimeter-level precision in obstacle detection, enhancing adaptability in cluttered environments. A key advancement in Roborock's robotic capabilities is the OmniGrip arm, introduced in 2025 with the Saros Z70 model. This five-axis foldable mechanical arm features multi-jointed articulation, enabling it to lift and relocate lightweight objects weighing up to 300 grams, such as or small toys, to clear paths for cleaning. The arm integrates AI-driven grip control to handle items gently without damage, representing a step toward more autonomous manipulation in household robotics. Roborock devices support seamless voice control and smart home integration through compatibility with and , allowing users to initiate cleaning sessions or adjust settings via commands. Additionally, the Roborock incorporates AI-driven scheduling that analyzes user usage patterns to suggest and automate optimal cleaning times, such as aligning with daily routines for minimal disruption. The Saros series incorporates for real-time dirt detection and adaptive , such as triggering re-wash and re-mop based on monitored dirt levels during operation. For instance, the Saros 10R utilizes these algorithms to refine and strategies over time, improving with each use.

Business and Market

Financial Performance

Roborock Technology Co., Ltd. reported operating revenue of 11.945 billion Chinese yuan (approximately $1.68 billion) for the full year 2024, marking a 38.03% increase year-over-year from 8.65 billion yuan in 2023. This growth was driven by strong demand for its core robot vacuum products, with overseas markets playing a pivotal role as international revenue surpassed domestic sales for the first time, comprising about 54% of total revenue. In terms of profitability, the company achieved a net profit attributable to shareholders of 2.05 billion in 2023, representing a net of approximately 23.7%. For the first half of 2024, net profit rose 51% year-over-year to 1.12 billion , reflecting robust operational efficiency despite increased investments. However, full-year 2024 net profit declined slightly to 1.98 billion , with the margin contracting to 16.55% amid higher costs and expansion efforts. In the first half of 2025, Roborock reported revenue of approximately 7.91 billion CNY, a roughly 79% increase year-over-year, driven by strong global demand, though net profit declined 39.6% due to expansion investments. For the first three quarters of 2025, revenue reached 12.066 billion CNY. Since its on the in 2020 under ticker 688169, Roborock's shares have shown volatility tied to trends. As of August 29, 2025, the stock closed at 214.89 per share, yielding a of approximately 55.7 billion . The company maintains a strong , with total assets reaching 14.38 billion at the end of , up 32.71% from the prior year. Roborock has prioritized , investing over 280 million USD cumulatively by 2025 to fuel technological advancements in . In 2024, R&D expenditures totaled 971 million yuan, equivalent to 8.13% of annual revenue, underscoring a commitment to that aligns with 8-10% of revenue in recent years.

Global Presence and Market Leadership

Roborock maintains a robust footprint, with products available in over 170 countries and regions worldwide. operates subsidiaries in key markets including the , , the , , and , while establishing strong presences in through official distributors in locations such as . In the , Roborock models consistently rank as top sellers on , reflecting strong consumer demand. serves as a major hub, highlighted by annual showcases at IFA in , where the company unveils innovations and engages with regional retailers. markets, including and , drive significant volume, bolstered by the company's headquarters and Shenzhen R&D facilities. As the leading global brand in robot vacuums, Roborock captured 16% of worldwide sales volume and 22.3% of revenue in 2024, according to data. This dominance extended into 2025, with a 19.3% in the first quarter—marking a 50.7% year-over-year increase—and 20.7% share for the first half, along with overall leadership in the segment, according to . Roborock's strategy emphasizes expansion in high-demand developed markets, outpacing competitors like , Ecovacs, and Dreame through focused differentiation in product ecosystems and customer support. Distribution channels blend and physical retail for broad accessibility. Roborock sells directly via its official websites and platforms like , while partnering with major retailers such as in —expanding to over 850 stores—and across . Authorized service centers and repair networks operate in major cities globally, ensuring post-purchase support through official channels and third-party partners. Key achievements underscore Roborock's market leadership, including penetration into over 10 million homes by early 2025. The brand has leveraged high-profile partnerships, such as a of its S8 MaxV Ultra model to demonstrate product durability, enhancing global visibility. These milestones, combined with 2025 expansions into outdoor categories, further solidify its position in the competitive smart cleaning landscape.