Fact-checked by Grok 2 weeks ago

Similarweb

Similarweb Ltd. is an AI-powered digital data and intelligence company that provides real-time analytics on website traffic, mobile app performance, and digital market trends to help businesses make informed strategic decisions. Founded in 2007 by Or Offer and Nir Cohen in , , the company has grown into a global enterprise with over 1,000 employees across offices on six continents, headquartered in , . It went public on the in May 2021 under the SMWB, raising approximately $150 million in its . The company's mission is to deliver the most accurate, comprehensive, and actionable , enabling businesses to analyze competitors, optimize marketing strategies, and track behavior across web and mobile platforms. Similarweb aggregates anonymized data from a vast network of sources, including apps and extensions, to estimate metrics such as global rankings, rates, sources, and demographics for millions of websites and over 4 million apps. In the second quarter of 2025, Similarweb reported 17% year-over-year revenue growth to $71 million, alongside an 18% increase in its customer base and positive non-GAAP operating profit. In the third quarter of 2025, the company reported 11% year-over-year revenue growth to $71.8 million, with a 15% increase in its customer base. Similarweb's platform offers a range of solutions, including Digital Marketing Intelligence for SEO, PPC, and content optimization; Market Research tools for benchmarking and audience insights; and Sales Intelligence for and competitive analysis, all powered by proprietary models. The company also provides advisory services, such as custom consulting, and maintains a browser extension that contributes to its data ecosystem while offering basic insights to users. As of November 2025, its stood at approximately $630 million, reflecting its position as a key player in the digital analytics industry.

Overview

Founding and Operations

Similarweb was founded in 2007 by Or Offer and Nir Cohen in , , initially as a startup dedicated to analyzing and providing digital intelligence insights. Offer, who had previously managed his family's jewelry business in the mid-2000s, transitioned into tech entrepreneurship by recognizing the need for better tools to understand online market dynamics, drawing from his experience in competitive retail environments. The company has since expanded its operational footprint globally, with its current headquarters located in at 16 East 34th Street. Similarweb maintains 12 offices worldwide, spanning six continents, with key locations including its original base in , ; London, United Kingdom, at 145 City Road; and multiple sites across the . As of 2025, the company employs over 1,000 people, supporting its scale as a publicly traded entity on the following its in 2021. At its core, Similarweb's mission is to create the most accurate, comprehensive, and actionable , enabling businesses to achieve market success through informed decision-making. This operational focus drives its commitment to delivering reliable and to clients worldwide, fostering growth from its origins to a multinational .

Business Focus and Market Position

Similarweb specializes in providing digital intelligence solutions, including , intelligence, tools, and consumer trend data, enabling businesses to analyze online traffic, competitor performance, and market dynamics. The company's platform aggregates data from various sources to deliver insights into and usage, audience demographics, and trends, supporting strategic decision-making in competitive digital environments. Similarweb's revenue model primarily relies on subscription-based software-as-a-service (SaaS) offerings, supplemented by API access for data integration and custom research reports tailored to client needs. In the second quarter of 2025, the company reported total revenue of $71.0 million, reflecting a 17% year-over-year increase from $60.6 million in the prior year's quarter. In the third quarter of 2025, revenue was $71.8 million, up 11% year-over-year. This growth was driven by expanding adoption of its intelligence platforms and generative AI-related data services, with over 60% of annual recurring revenue derived from enterprise customers spending at least $100,000 annually. As a leader in the digital analytics market, Similarweb operates in a competitive landscape that includes tools like and Ahrefs, positioning itself as a comprehensive provider for and competitive . The company is publicly listed on the under the ticker SMWB, with a of approximately $630 million as of November 2025. Its key customer segments encompass enterprises in , , , and marketing agencies, including many companies that leverage its insights for growth strategies. Similarweb's stock has experienced fluctuations amid broader market volatility in the software sector. The company achieved positive for the seventh consecutive quarter in Q2 2025, generating $4.0 million, which underscores improving financial health and .

History

Early Development and Growth

Similarweb was founded in 2007 by Or Offer and Nir Cohen in , , initially as a web analytics tool designed to deliver competitive traffic insights and website performance metrics. The company began operations with a small team, focusing on aggregating anonymous web data to rank sites and recommend similar ones, starting modestly as a Firefox before evolving into a broader platform. By 2012, Similarweb launched its public-facing tool, enabling users worldwide to access basic traffic estimates and competitor benchmarks without cost. Early funding supported this development, with a $2.5 million in 2011 led by Carmel Ventures, marking initial investor confidence in its model. Over the subsequent years, Similarweb secured multiple rounds, culminating in a total of approximately $240 million raised pre-IPO from key investors including , Viola Growth, and Saban Ventures. Product milestones accelerated in the : the company introduced in 2014 through an all-in-one covering , , and performance, followed by expansion into enterprise-grade solutions by 2015, which included advanced reporting and integrations tailored for businesses. These developments were bolstered by a $25 million Series E round in 2015, valuing the company at $400 million and funding further R&D. A 2017 growth equity round of $47 million valued the company at around $800 million. The company's growth involved strategic global office expansions, establishing presences in , , and other key markets to support international and efforts, which helped scale operations beyond . By 2022, these efforts contributed to an annual revenue run rate of $190 million, reflecting robust adoption among marketers and analysts. Early challenges included intense competition from established tools like and Compete.com, which dominated rankings; Similarweb differentiated itself by emphasizing broader data sources and accuracy. In the late , it pivoted toward AI-driven insights to enhance and automation, as seen in platform updates emphasizing for traffic forecasting. Ahead of its listing, Similarweb raised $120 million in a Series F round in 2020 co-led by Crossover Partners and Viola , solidifying its base that included prior backers like . This funding phase underscored the company's maturation into a comprehensive digital intelligence provider, setting the stage for its 2021 IPO.

Public Listing and Recent Milestones

Similarweb went public on the on May 12, 2021, under the ticker symbol "SMWB," with shares priced at $22 each, raising approximately $165 million in gross proceeds from the sale of about 7.5 million shares. The valued the company at around $1.6 billion on a fully diluted basis, marking a significant in its transition from a private entity to a publicly traded digital intelligence firm. Following the IPO, Similarweb experienced steady post-IPO growth, including an 18% year-over-year expansion of its customer base to nearly 6,000 annual recurring revenue customers by the second quarter of 2025. In September 2023, the company launched Similarweb 3.0, an upgraded platform designed to enhance data integration and provide more actionable digital insights across web, app, and analytics. In 2025, Similarweb achieved key milestones, including the release of Web Intelligence 4.0 on October 15, which introduced AI-powered features for real-time and to align with business objectives. Additionally, in the second quarter of 2025, the company reported a positive non-GAAP operating of $2.4 million, representing 3% of and signaling improved operational efficiency. In the third quarter of 2025, Similarweb reported of $71.8 million, an 11% increase year-over-year, and non-GAAP operating of $4.6 million. The company's financial trajectory post-IPO showed growing from $137.7 million in 2021 to a trailing twelve-month figure of approximately $268 million by mid-2025, with full-year 2025 guidance projecting $285 million to $288 million. Similarweb's , which dipped to around $6 per share in 2022 amid market volatility, has since recovered, trading around $7 as of November 2025 after peaking at over $17 earlier in the year. Similarweb expanded its global footprint in 2025 by enhancing localized data services in emerging markets, including dedicated coverage for and through its Digital 100 rankings that analyze web and app growth in these regions.

Products and Services

Digital Analytics Platforms

Similarweb's flagship platform, Website Analytics, enables users to estimate website traffic volumes, analyze engagement metrics such as average visit duration and pages per visit, and identify referral sources including direct, organic search, paid search, , and traffic. This tool provides insights into traffic trends over time, geographic distribution, and audience demographics, helping businesses benchmark performance against competitors. The company's and tracking tools offer comprehensive features for keyword monitoring, allowing users to track search volume, competition levels, and ranking positions across search engines. Backlink analysis identifies referring domains, patterns, and link quality to inform link-building strategies, while site audits detect technical issues like crawl errors and page speed optimizations. tracking includes SERP feature monitoring and location-specific insights for local SEO, enabling adjustments based on device and regional variations. App Intelligence provides cross-platform traffic comparison by integrating web and mobile app data, covering over 4 million and applications across 58 countries. Users can analyze metrics like downloads, active users, session durations, and engagement trends, with unified views combining and performance for competitive benchmarking. This facilitates side-by-side evaluations of web versus app channels to uncover shifts in user behavior and market share. Similarweb's and integration services, delivered through its Data-as-a-Service (DaaS) offerings, provide real-time access to , app performance, and market intelligence data via endpoints. These support programmatic integration into custom applications, with a rate limit of 10 requests per second to ensure system stability and low latency. DaaS enables bulk data exports and customization for enterprise-scale analysis, drawing from Similarweb's proprietary methods as detailed in its technology overview. In 2025, Similarweb introduced user interface enhancements, including interactive dashboards for visualizing trends and AI-driven recommendations such as competitive alerts and strategy suggestions based on top-ranking page analysis. These updates, part of Web Intelligence 4.0, incorporate to deliver personalized insights on traffic patterns and optimization opportunities, improving usability for and teams.

Market Intelligence Reports

Similarweb publishes a series of market intelligence reports that analyze , providing benchmarks and insights derived from aggregated web and app traffic data. These reports focus on dynamics, industry growth, and competitive landscapes, offering enterprises actionable on evolving online behaviors. The analyses emphasize shifts in , such as the rise of mobile apps and AI-driven referrals, while highlighting regional and categorical variations in digital performance. The Annual Digital 100 Ranking, released on January 22, 2025, identifies the fastest-growing digital brands across multiple countries, including the US, UK, France, Germany, Japan, Australia, India, and Brazil, based on Similarweb's estimates of web traffic and app usage changes from the prior year. In the US edition, Temu ranked as the top-growing website with a 72% increase in visits, while myGov led app growth at 63%; AliExpress emerged as the overall digital winner, with web visits up 29% and monthly active users rising 24%. Other notable performers included Just Answer, which topped website rankings in select categories, and ChatGPT, placing ninth overall among big winners; the report also recognized Newsweek for leading audience growth across ten industries. Rankings are calculated using proprietary algorithms that aggregate traffic metrics to measure year-over-year growth for sites exceeding 100,000 visitors. The State of Ecommerce 2025 Report, Similarweb's third annual global edition published on September 15, 2025, examines online trends by comparing estimated activity from July 2024 to June 2025 against the previous year, revealing a 13% year-over-year increase in global app sessions while web visits remained flat, driven by app dominance and AI integrations. Key findings highlight a surge in app-based , where marketplaces captured leading traffic shares, contrasted by declines in (down 5%) and categories; AI referrals, particularly generative AI, accounted for emerging traffic sources, with regional growth strongest in at over 20%. The report provides category benchmarks, such as smart home device surges in , and competitor analyses showing consolidation among top verticals like general . Additional reports include the Trending Websites analysis for October 2025, which ranked amazon.in as the top gainer in global traffic, reflecting seasonal spikes, while openai.com saw the steepest decline amid shifting engagement patterns. The Stats 2025 overview details industry methodologies and growth projections, noting the global market research sector reached $84 billion by late 2023 and is forecasted to expand at a 7.29% CAGR, reaching over $108 billion by 2026, with digital analytics comprising a growing share due to -enhanced data processing. These reports underscore broader trends like the integration of real-time metrics in competitive . Similarweb also delivers custom insights through tailored reports, enabling competitor in sectors such as —where audience shifts to subscription models were analyzed—and , tracking app adoption rates amid regulatory changes; generative impact data, including citation sources in responses, further informs strategies for and referral optimization. These bespoke analyses combine predefined market views with client-specific competitor lists to reveal product-level performance gaps. Reports are distributed via free summaries on Similarweb's for high-level overviews and paid full-access versions through subscriptions, which unlock detailed datasets and custom dashboards; this model supports over 6,000 customers in leveraging the insights for strategic .

Technology and Methodology

Data Collection Sources

Similarweb's data collection relies on a diversified ecosystem of primary and secondary sources to capture digital signals across the global . Primary sources include partnerships with global internet service providers (ISPs) and other organizations that provide raw traffic data, enabling direct measurement of user behavior on a large scale. Additionally, the company maintains a panel consisting of tens of millions of users who contribute anonymized clickstream data through browser extensions and mobile apps, offering behavioral sampling that reflects real-world browsing patterns. Secondary inputs are derived from public , aggregating openly available online information similar to by search engines. This encompasses data from search engines, platforms, and app stores, which are processed to infer trends in digital engagement without relying on private user identifiers. All collected data, including anonymized clickstream from panels, is normalized to ensure comparability across desktop, mobile , and environments, accounting for device-specific variations in traffic measurement. The scale of Similarweb's data universe is substantial, processing tens of billions of signals daily from these sources, equivalent to hundreds of terabytes of raw per day. In 2025, updates to the Web Intelligence 4.0 platform enhanced privacy-compliant sourcing, adapting to evolving regulations like the of third-party cookies by prioritizing first-party and aggregated signals to maintain . Data validation employs rigorous cross-validation processes, where multiple datasets are compared and reconciled daily to verify scale, trends, and accuracy, minimizing discrepancies in estimations. Specific handling includes classifying traffic as referrals from the embedding site to the loaded content, ensuring proper attribution of indirect visits, while referral traffic overall is categorized based on links from external domains, affiliates, or media sources. Ethical considerations are integral, with all data processing adhering to GDPR and CCPA through techniques like full anonymization of , preventing re-identification of individuals. This compliance framework extends to partnerships and public data extraction, ensuring no personal data is stored or shared without irreversible de-identification.

Analytics and Ranking Algorithms

Similarweb's analytics and ranking algorithms form the backbone of its digital intelligence platform, leveraging proprietary AI-driven models to transform diverse, noisy data inputs into reliable traffic estimates and performance metrics. The cornerstone of this system is the Web Intelligence 4.0 platform, introduced in October 2025, which employs techniques to calibrate and predict from real user behavior signals, enabling businesses to detect market shifts and competitor movements with enhanced precision. The estimation process begins with the normalization of from sources like ISP partnerships and contributory panels, blending these into a unified view through sophisticated calibration models that reduce noise and bias. This normalized data is then processed via predictive algorithms to generate estimates of key metrics such as unique visitors and pageviews, with all figures rounded to the nearest to reflect the inherent approximations in aggregated signals. Similarweb's global ranking methodology computes website positions based on a combination of estimated monthly unique visitors and pageviews across and , providing a holistic measure of site popularity and engagement. Rankings are updated daily through ongoing algorithmic validation, ensuring that trends remain current and reflective of evolving online behavior. To maintain reliability, the algorithms incorporate advanced features such as cross-validation, which daily verifies the scale and trend accuracy of estimates against historical patterns. These models also handle seasonal variations by synthesizing time-series data into consistent projections, while data cleaning processes exclude non-human bot to focus on genuine user interactions. Accuracy is a key strength, particularly for high-traffic sites, where Similarweb's machine learning-driven estimates have been found to align closely with direct measurement tools like , with independent studies reporting average overestimations as low as 1% for organic traffic. For instance, a SparkToro identified Similarweb as the most accurate third-party overall, outperforming competitors in matching verified . In applications like the annual Digital 100 report, these algorithms calculate growth by comparing year-over-year changes in unique visitors and combined web-app usage, highlighting top performers such as Substack's 37% web expansion in 2025.

Acquisitions and Strategic Expansion

Major Acquisitions

Similarweb's acquisition strategy has emphasized bolstering its digital intelligence platform through targeted purchases in the MarketingTech and AdTech sectors, enabling expansions in data sources, tools, and . As of November 2025, the company has completed a total of nine acquisitions (including asset purchases), with four occurring pre-IPO and five post-IPO to integrate complementary technologies and datasets for enhanced competitive positioning. The company's early deals focused on and . In March 2014, Similarweb acquired TapDog, an Israeli startup specializing in , to strengthen its analysis of app performance and user acquisition metrics. Later that year, on July 20, 2015, it purchased Swayy, a and discovery , to incorporate trend detection into its web traffic insights. In December 2015, the acquisition of Quettra, a analytics provider, added processing capabilities for cross-device traffic measurement. Pre-IPO momentum continued into 2021 with the April acquisition of certain assets from SimilarTech, a technographics data provider, which enriched Similarweb's website technology profiling for competitive benchmarking. Following its May 2021 public listing, post-IPO acquisitions ramped up to target specialized analytics. On November 10, 2021, Similarweb bought Embee Mobile, a San Francisco-based mobile insights firm, to integrate metered panel data for more accurate app usage tracking. In May 2022, the company acquired Rank Ranger, a leading rank tracking provider, to augment its and search performance tools, addressing enterprise needs for comprehensive enhancements. On July 1, 2024, Similarweb announced the acquisition of 42matters, a prominent intelligence provider based in , , to strengthen its leadership in mobile analytics, expanding data on over 5 million apps including , SDKs, and market insights. This was preceded by the March 4, 2024, purchase of Admetricks, a Chilean ad platform, which expanded Similarweb's capabilities in monitoring and optimizing digital ad campaigns across channels. Most recently, on March 31, 2025, Similarweb announced the acquisition of The Search Monitor, a pioneer in paid search monitoring, to add compliance tracking and oversight features, strategically positioning the company for growth in the evolving ad landscape through 2030. All deal values remained undisclosed, underscoring Similarweb's focus on synergistic tech integrations over financial disclosures.

Integration and Business Impacts

The integration of acquisitions has significantly enhanced Similarweb's capabilities in digital intelligence, particularly in advertising compliance, search optimization, and app analytics. The 2025 acquisition of The Search Monitor, for instance, bolstered Similarweb's paid search and solutions by incorporating advanced ad monitoring tools that enable real-time tracking of ad rankings, copy, and compliance across major platforms. This integration strengthens and ROI optimization for clients in the sector, addressing the rising demands in a global market projected to reach $351.5 billion in 2025. Cumulatively, prior acquisitions have expanded Similarweb's product ecosystem, with the 2022 integration of Rank Ranger augmenting its suite through enhanced and rank tracking, the 2024 acquisition of 42matters deepening mobile app intelligence with comprehensive data and SDK detection for better competitive benchmarking in the $15.7 billion app analytics market as of 2024, and the 2024 acquisition of Admetricks adding comprehensive ad intelligence for competitive analysis of creative assets and spend. These developments contributed to an 18% year-over-year customer base growth reported in the second quarter of 2025, reflecting broader adoption across enterprise marketing and sales teams. Business outcomes from these integrations include improved data comprehensiveness, such as real-time insights into paid search performance, affiliate networks, and app ecosystems, which empower users to detect threats like infringements and optimize campaigns more effectively. This has facilitated entry into adjacent areas like enhanced monitoring and advanced app research, supporting clients in regulated industries. While integration efforts incurred initial costs, synergies have offset these, resulting in positive of $4 million in Q2 2025—the seventh consecutive quarter of positivity—and normalized of $3.8 million. Looking ahead, these acquisitions underpin Similarweb's AI-driven enhancements, such as the integration of advanced analytics into tools like the , positioning the company to capitalize on the digital advertising market's projected growth to over $1 trillion by 2030.

References

  1. [1]
    Similarweb: AI-Powered Digital Data Intelligence Solutions
    Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business ...Top Websites Ranking · Google · Pricing & Packages · Our Data
  2. [2]
    Similarweb Leadership - Founders & Management Team
    Benjamin has over 14 years of experience leading product teams. Since joining Similarweb in 2012, Benjamin designed and launched the entire suite of Similarweb ...Missing: history | Show results with:history
  3. [3]
    About Us | Our Mission, Company, and History - Similarweb
    Our Mission. To create the most accurate, comprehensive, and actionable Digital Data, so every business can win their market. Our company is comprised of over ...
  4. [4]
    SimilarWeb Corporate Headquarters, Office Locations and Addresses
    SimilarWeb is headquartered in New York, 16 East 34th Street, 15th Floor, United States, and has 12 office locations.
  5. [5]
    Similarweb Announces Pricing of Initial Public Offering
    May 12, 2021 · The shares are expected to begin trading on the New York Stock Exchange today, Wednesday, May 12, 2021, under the ticker symbol “SMWB.” The ...
  6. [6]
    Similarweb Data Methodology
    Similarweb manages a suite of consumer products and aggregates this anonymous device traffic data at the site and app level. Data is sourced across diverse ...
  7. [7]
    Similarweb Reviews 2025: Details, Pricing, & Features - G2
    Rating 4.5 (1,005) Similarweb offers extensive data coverage, real-time insights, and global reach, analyzing over 1 billion websites, 8 million apps, and 3 million brands.
  8. [8]
    Similarweb Announces Second Quarter 2025 Results
    Aug 12, 2025 · Revenue growth of 17% in the second quarter. Positive non-GAAP operating profit and free cash flow. Customer base increased by 18%.
  9. [9]
    Similarweb Analysis & Market Share Overview
    Similarweb Ltd. (NYSE: SMWB), a leading digital data and market intelligence company, today announced that after a decade of service, Jason Schwartz, Chief ...
  10. [10]
    Advisory Services - Premium Analysis & Consultancy - Similarweb
    Similarweb offers business consulting, strategy planning, deep audience analysis, and business advisory services, using data to help with market and consumer ...
  11. [11]
    The Similarweb Extension
    The free extension provides website performance insights, including global ranking, traffic, engagement, and traffic sources. Users contribute anonymized data.
  12. [12]
    SimilarWeb 2025 Company Profile: Stock Performance & Earnings
    Similarweb Ltd provides digital data and analytics that power critical business decisions. The group recognizes revenue from subscriptions to the platform and ...
  13. [13]
    How a Jewelry Business Spawned SimilarWeb - Business Insider
    Aug 26, 2015 · The first thing you have to know about Or Offer, the charismatic young CEO cofounder of Israeli startup SimilarWeb is that he thinks big.
  14. [14]
    this multi-million dollar company started in a jewelry store
    Oct 9, 2015 · In the mid-2000s, Or Offer, co-founder of web analytics startup SimilarWeb, found himself entering the family jewelry business. Or's parents ...
  15. [15]
    Contact Us & Book a Demo - Similarweb
    New York, US. 6 E 32nd St, New York, NY 10016, 8 Floor · Open map. Sao Paulo, Brazil. Rua Jaceru, 225 - Vila Gertrudes, São Paulo, Brazil, 04705-000 · Open map.Missing: worldwide | Show results with:worldwide
  16. [16]
    Similarweb Ltd. (SMWB)
    SimilarWeb, Office 01-111, C/O WeWork, Neuturmstrasse 5, BY, 80331. Munich ... London, UK. 145 City Road- 8th Floor, London EC1V 1AZ · Open map. Follow us ...Contact Us · Similarweb Stock Quote · Quarterly Results · Presentations
  17. [17]
    How Does SimilarWeb Company Work? - SWOT Analysis Example
    Oct 13, 2025 · The primary revenue stream for Similarweb is through Software-as-a-Service (SaaS) subscriptions. These subscriptions provide access to its ...
  18. [18]
    Similarweb Announces Second Quarter 2025 Results - Yahoo Finance
    Aug 12, 2025 · Similarweb Announces Second Quarter 2025 Results · Total revenue was $71.0 million, an increase of 17% compared to $60.6 million for the second ...
  19. [19]
    Similarweb Customers and Revenue Statistics for 2025 - Backlinko
    Jan 7, 2025 · Similarweb team currently consists of over 1,000 employees worldwide. ... As of December 2023, Similarweb had 899 employees across the globe. 568 ...
  20. [20]
    Top Similarweb Platform Competitors & Alternatives 2025 - Gartner
    Top Similarweb Platform Alternatives · Semrush · Ahrefs · SE Ranking · Moz Pro · Raven Tools · BrightEdge · seoClarity Platform · SEO PowerSuite.
  21. [21]
    Similarweb Ltd. (SMWB) Stock Price, News, Quote & History
    As of 10/2/2025. Market Cap. 786.72M. Enterprise Value. 768.25M. Trailing P/E. --. Forward P/E. --. PEG Ratio (5yr expected). --. Price/Sales (ttm). 2.85. Price ...Missing: mid- | Show results with:mid-
  22. [22]
    Similarweb Ltd. (SMWB) Stock Historical Prices & Data
    Jul 30, 2025, 8.74, 8.77, 8.45, 8.56, 8.56, 297,500. Jul 29, 2025, 8.86, 9.03, 8.56, 8.68, 8.68, 210,600. Jul 28, 2025, 8.74, 8.97, 8.67, 8.84, 8.84, 205,900.
  23. [23]
    Similarweb - Crunchbase Company Profile & Funding
    SimilarWeb offers an AI-based market intelligence platform that helps monitor web and mobile app traffic. The company gives a global multi-device market ...
  24. [24]
    https://www.crunchbase.com/organization/similarweb
  25. [25]
    https://dcfmodeling.com/blogs/history/smwb-history-mission-ownership
  26. [26]
    Analytics Startup SimilarWeb Raises $25M At $400M Valuation ...
    Oct 26, 2015 · To date, SimilarWeb has raised $65 million, with Naspers and Alliance also leading the company's previous round of $15 million a year ago.
  27. [27]
    SimilarWeb Debuts An All-In-One Analytics Suite For Web, Mobile ...
    Sep 24, 2014 · This year alone, the app has generated $1.35 billion, a 673% increase from the same period in 2024, averaging nearly $193 million per month, or ...
  28. [28]
    How Similarweb Grew To $190M Revenue Run Rate And Beyond
    Oct 18, 2022 · More than half of Similarweb's revenue comes from Enterprise accounts who spend $100k+ per year. But with nearly 10 million monthly website ...Missing: streams | Show results with:streams
  29. [29]
    Alexa Competitor SimilarWeb Raises $15M To Expand Into Mobile ...
    Nov 25, 2014 · Online, and now, mobile measurement service SimilarWeb has raised $15 million in Series D funding from prior investors Naspers and angel ...
  30. [30]
    SimilarWeb raises $120M for its AI-based market intelligence ...
    Oct 27, 2020 · The startup has raised $120 million, funding it will use to continue expanding its platform both through acquisitions and investing in its own R&D.
  31. [31]
    SimilarWeb raises $120 million - Axios
    Oct 27, 2020 · ... round, bringing its total funding to-date to $240 million. Our thought bubble: The company was previously reportedly valued at $800 million ...
  32. [32]
    Similarweb announces closing of $120M financing round
    Oct 27, 2020 · The transaction includes both primary and secondary components, bringing the company's total funding to $240M to date. The round was co-led by ...Missing: history timeline
  33. [33]
    Similarweb completes NYSE IPO, at $1.6b valuation - Globes English
    May 12, 2021 · The company's valuation is $1.6 billion and could rise to $1.7 billion if the underwriters exercise their options. RELATED ARTICLES. Similarweb ...
  34. [34]
    Similarweb 3.0: It's Time to Unlock More Growth
    Sep 6, 2023 · September 6, 2023 ... Today, I am excited and proud to announce we have launched Similarweb 3.0 – the complete Digital Intelligence platform for ...
  35. [35]
    Similarweb Web Intelligence 4.0: Data You Can Trust to Help You ...
    Oct 15, 2025 · The latest Similarweb update offers enhanced AI-powered digital intelligence, fueled by outstanding data, so businesses from major brands to ...Missing: pivot 2010s
  36. [36]
    Similarweb Revenue 2020-2025 | SMWB - Macrotrends
    Chart ; 2024, 14.68% ; 2023, 12.95% ; 2022, 39.86% ; 2021, 48.39%.
  37. [37]
    https://ir.similarweb.com/news-events/press-releases/detail/133/similarweb-web-intelligence-4-0-data-you-can-trust-to-help-you-win-your-market
  38. [38]
    Similarweb's 2025 Digital 100 Celebrates Web and App Growth in ...
    Jan 22, 2025 · Similarweb's 2025 Digital 100 Celebrates Web and App Growth in the US, UK, France, Germany, Japan, Australia, India, and Brazil · #1 Website: GB ...
  39. [39]
    Website Traffic Checker - Free Analytics For Any Website - Similarweb
    Similarweb's free website traffic checker tool: Analyze any website's traffic volume, sources, trends, top keywords, and more.Similarweb.com Traffic... · Amazon.com Traffic Analytics... · Pro.similarweb.comMissing: features | Show results with:features
  40. [40]
    View Traffic & Engagement - Similarweb Knowledge Center
    The Traffic and Engagement page provides a quick look into the traffic of any website(s), including the number of visits, engagement, rankings, and more.Missing: referral sources
  41. [41]
    The 7 Common Types of Website Traffic Sources - Similarweb
    Dec 13, 2024 · From direct traffic that highlights brand recognition to social traffic that measures audience engagement, each source provides valuable insights.1. Direct Traffic · 2. Organic Traffic · 3. Referral TrafficMissing: estimation | Show results with:estimation
  42. [42]
    Similarweb SEO Tools - Your All In One SEO Solution
    Similarweb's SEO tools offer backlink analysis, keyword discovery, rank tracking, site audits, and competitor analysis, using fresh data.Missing: local | Show results with:local
  43. [43]
    Rank Tracker - Check & Track Keyword Ranking - Similarweb
    The rank tracker monitors daily ranking trends, tracks keywords, competitors, and click data, and provides SEO insights and SERP features.
  44. [44]
    Similarweb Review (2025): Features, Pricing, and Pros & Cons
    Aug 4, 2025 · Similarweb is an AI-powered digital data company that provides website traffic analytics, competitive research, and market insights to help ...
  45. [45]
    Similarweb Unveils App Intelligence, Redefining Digital Intelligence ...
    Mar 12, 2025 · Comprehensive Coverage: Similarweb now tracks more than 4 million iOS and Android apps in 58 countries, covering both established and emerging ...
  46. [46]
    https://searchatlas.com/blog/similarweb-review/
  47. [47]
    App and Web Insights for a Complete Market View | Similarweb
    Run cross-platform benchmarking. Get a side-by-side view of how your competitors perform across web and app. Uncover strengths, weaknesses, and shifting ...
  48. [48]
    API Solutions: Unleash Real-Time Digital Insights - Similarweb
    Elevate your data strategy with Similarweb's API solution. Access real-time website, mobile app & competitor data. Explore our APIs & documentation today!Missing: queries second
  49. [49]
    Rate Limit - the Similarweb API Documentation
    Our system limits the number of requests users can make to 10 requests per second. This ensures we can: Reduce the risk of downtimes, Minimize latency, Enhance ...Missing: real- time access
  50. [50]
    REST API - Similarweb Knowledge Center
    The Similarweb REST API provides real-time access to web analytics and market intelligence data ... API integration with a cap of 10 requests per second.
  51. [51]
    Data-as-a-Service (DaaS) Solution - Similarweb
    Our APIs offer complete flexibility and customization for accessing Similarweb data. Whether you require real-time insights or bulk data, we've got you covered.Missing: second | Show results with:second
  52. [52]
    Now Available: 6 Powerful New Updates from Similarweb
    Apr 7, 2025 · New in 2025: Similarweb's latest platform updates deliver smarter digital insights. Track AI traffic, spot trends faster, and gain deeper ...Missing: interface dashboards
  53. [53]
    Similarweb Web Intelligence 4.0: Data You Can Trust to Help You ...
    Oct 15, 2025 · The latest Similarweb update offers enhanced AI-powered digital intelligence, fueled by outstanding data, so businesses from major brands to ...
  54. [54]
    Reports, Case Studies & Digital Insights - Similarweb
    The State of Ecommerce 2025. Download now. The State of Finance Apps 2025 Report. FEATURED. The State of Finance Apps 2025 Report.
  55. [55]
    Similarweb's 2025 Digital 100 Ranking Celebrates Big Winners and ...
    Jan 22, 2025 · The Digital 100 report for the US identifies the fastest-growing digital brands based on Similarweb estimates of web traffic and app usage.
  56. [56]
    2025 Digital 100 “Big Winners” Include Substack, Just ... - Similarweb
    Jan 22, 2025 · In addition to the US, Similarweb released versions of the Digital 100 for the UK, France, Germany, Japan, Australia, India, and Brazil.
  57. [57]
    Newsweek's Audience Growth Tops Similarweb's 2025 Digital
    Feb 10, 2025 · The Similarweb Digital 100 ranks the fastest-growing digital companies across industries, analyzing web traffic across ten categories. The 2025 ...
  58. [58]
    Digital 100: Key Trends & Winning Strategies - Similarweb
    Discover the key findings from our 2025 Digital 100 report, including traffic patterns for the fastest-growing sites, with over 100K visitors, in the US.
  59. [59]
    Similarweb's 3rd Annual Global Ecommerce Report: Growth Shifts to ...
    Sep 15, 2025 · The report compares estimated online activity for the period July 2024 to June 2025 with the previous year, July 2023 to June 2024, revealing ...<|control11|><|separator|>
  60. [60]
    State of Ecommerce 2025 Report - Similarweb
    One clear report with category and regional benchmarks, competitor insights, app vs. web trends, and generative AI (Gen AI) referral data.
  61. [61]
    Similarweb's 3rd Annual Global Ecommerce Report: Growth Shifts to ...
    Sep 15, 2025 · Ecommerce traffic is consolidating in marketplaces and a few strong verticals, while apps and AI emerge as the fastest-growing channels.<|control11|><|separator|>
  62. [62]
    App-based ecommerce surges as website traffic stalls
    Sep 15, 2025 · ... State of Ecommerce 2025 report released by Similarweb. The analysis, which compares estimated online activity from July 2024 to June 2025 ...
  63. [63]
    Top Trending Websites - Website Trends in October 2025 - Similarweb
    The top trending website in October 2025 is amazon.in and the fastest decreasing is openai.com. See all the top growing and fastest declining websites here.
  64. [64]
    2025 Market Research Statistics: Trends & More - Similarweb
    Dec 16, 2024 · The market research industry grew to $84 billion by the end of 2023. The market is predicted to grow at a compound annual growth rate (CAGR) of 7.29%.
  65. [65]
    Custom Reports & Dashboards for Smarter Insights - Similarweb
    Create custom dashboards, automate and schedule reports, and combine diverse datasets to unlock unparalleled market intelligence—all in one place ...
  66. [66]
    Custom Performance Reporting | Similarweb
    Our custom research reports are built for marketing teams, consumer insights (CMI) leads, and digital or strategy departments across brands and retailers.
  67. [67]
    Market Intelligence Tools & Research Solutions | Similarweb
    Keep track of market changes, benchmark your performance, and generate audience insights to make the right, data-driven decisions.
  68. [68]
    Unlock Real-Time Market Insights with Similarweb MCP - Instagram
    Oct 16, 2025 · Over in Gen AI Intelligence, we've added the citation analysis report showing the actual sources used in AI chatbot answers. Find out the most ...<|separator|>
  69. [69]
    Pricing & Packages - Choose Your Business Growth Plan | Similarweb
    Rating 4.5 (1,003) Similarweb's digital intelligence powers your team to make strategic and tactical decisions that drive ROI and revenue. Choose the best package for your ...
  70. [70]
    Similarweb's Data: How We Measure Digital Traffic
    Our unique data science converts noisy online data into a clear signal, normalizing all digital sources into a single view. That's why we can fairly compare ...
  71. [71]
    How does Similarweb classify traffic from an iFrame?
    We track iFrame traffic as referral traffic from Site A (the site the iFrame link is embedded on) to Site B (the site that the user is directed to after ...Missing: validation cross-
  72. [72]
    Referral Traffic - Similarweb Knowledge Center
    Referrals traffic includes traffic from affiliates, links, content partners, and traffic from direct media buying or news coverage.Missing: validation cross- iFrame classification
  73. [73]
    [PDF] 20-F - 02/27/2025 - Similarweb Ltd. - Investor Relations
    Feb 27, 2025 · This is a Form 20-F annual report for Similarweb Ltd., an Israeli company, for the fiscal year ended December 31, 2024. It includes financial ...
  74. [74]
    Similarweb's Privacy Policy
    Aug 14, 2025 · You can change your cookie preferences at any time by visiting the cookie preference center via this “Manage Cookies” button.
  75. [75]
    Introducing Similarweb Web Intelligence 4.0: Built to Win Your Market
    Oct 15, 2025 · Discover how Similarweb Web Intelligence 4.0 uses AI to reveal market shifts, track competitors, and help your business stay ahead.
  76. [76]
    Similarweb Data Methodology FAQs
    Within the Similarweb platform, our data is based on estimations and algorithms; therefore, the numbers are rounded to the nearest whole number. However, ...
  77. [77]
    Rank - Similarweb Knowledge Center
    May 9, 2018 · The website ranking is calculated based on a mix of our estimations of a site's monthly unique visitors and monthly pageviews across desktop ...
  78. [78]
    Similarweb's Data Accuracy
    A recent SparkToro study found that Similarweb's traffic estimations are the most accurate and closely aligned to users' Google Analytics data.
  79. [79]
    How Accurate Are Website Traffic Estimators? - Screaming Frog
    Jun 13, 2016 · The Results. Overall the most accurate tool analysed was SimilarWeb which on average overestimated organic traffic by 1%. It overestimated ...Missing: algorithm | Show results with:algorithm
  80. [80]
    Digital 100: Fastest-Growing Companies Online in 2024 - Similarweb
    For the WEB winners, we analyzed websites with over 100,000 average monthly visits, ranking them by the largest year-over-year (YoY) increase in Unique Visitors ...
  81. [81]
    List of 8 Acquisitions by SimilarWeb (Sep 2025) - Tracxn
    Sep 6, 2025 · SimilarWeb acquired it in April 2025. Here is the list of all acquisitions by SimilarWeb sorted by the latest acquisition date: Acquisition ...Missing: timeline | Show results with:timeline
  82. [82]
    Fresh Off New Funding, Alexa Competitor SimilarWeb Acquires ...
    Mar 20, 2014 · Financial terms of the deal are not being disclosed, but we understand that deal is the “range of millions.” The five-person Tapdog team ...
  83. [83]
    Digital Measurement Service SimilarWeb Acquires ... - TechCrunch
    Jul 20, 2015 · Following the acquisition, however, Swayy's platform will be shut down over the next few weeks and those customers will no longer be supported.
  84. [84]
    SimilarWeb Buys Quettra To Move Deeper Into Mobile Analytics And ...
    Dec 10, 2015 · Israeli web analytics and traffic measurement startup SimilarWeb announced that it has acquired Quettra, a provider of mobile analytics and measurement tools.
  85. [85]
    Similarweb Ltd. acquired business and certain assets and liabilities ...
    Mar 24, 2022 · Similarweb Ltd. (NYSE:SMWB) acquired business and certain assets and liabilities of SimilarTech Ltd. for $0.0015 million in April 2021.
  86. [86]
    Similarweb Acquires Leading Mobile-Insights Provider Embee Mobile
    Nov 10, 2021 · Similarweb (NYSE: SMWB), a leading digital intelligence company, today announced its acquisition of Embee Mobile, a San Francisco-based mobile insights ...
  87. [87]
    Similarweb Acquires Rank Ranger™, a Leading Provider of SEO ...
    May 16, 2022 · Rank Ranger will continue to operate as Rank Ranger, a Similarweb company. Financial terms of the acquisition were not disclosed. About ...Missing: date | Show results with:date
  88. [88]
    Similarweb Acquires Admetricks to Expand Ad Intelligence Offering
    Mar 4, 2024 · Admetricks will continue to operate as Admetricks, a Similarweb company. Financial terms of the acquisition were not disclosed. About Similarweb.
  89. [89]
    Similarweb Acquires The Search Monitor, Enhancing Paid Search ...
    Mar 31, 2025 · Similarweb Acquires The Search Monitor, Enhancing Paid Search and Affiliate Marketing Solutions. March 31, 2025 8:00 am EDT Download as PDF. TEL ...Missing: list 2019-2025
  90. [90]
    Company Acquisitions - Products and Technology | Similarweb
    Explore Similarweb's strategic acquisitions and learn how we expand our digital intelligence solutions to empower businesses worldwide. Discover more!Missing: list 2019-2025
  91. [91]
    Similarweb Acquires The Search Monitor, Enhancing Paid Search ...
    Mar 31, 2025 · Similarweb Acquires The Search Monitor, Enhancing Paid Search and Affiliate Marketing Solutions. Business Wire. March 31, 2025 4 min read.Missing: list 2019-2025
  92. [92]
    Similarweb Acquires Admetricks to Expand Ad Intelligence Offering
    Mar 4, 2024 · Similarweb (NYSE: SMWB) announced today the acquisition of Admetricks, the creator of powerful ad intelligence software.Missing: AdExchanger | Show results with:AdExchanger
  93. [93]
    Company Acquisition – The Search Monitor | Similarweb
    By acquiring The Search Monitor, Similarweb enhances its ad monitoring and compliance capabilities, delivering powerful daily-use tools.Missing: timeline | Show results with:timeline
  94. [94]
    Similarweb Launches GenAI Intelligence Toolkit, Tracking Visibility ...
    Jul 28, 2025 · “Similarweb's AI Traffic feature is a game changer, offering valuable insights into how AI chatbots are reshaping brand discovery,” agrees Ben ...
  95. [95]
    Digital Advertising Market Size, Share | Industry Report, 2030
    The global digital advertising market size was estimated at USD 488.4 million in 2024 and is projected to reach USD 1,164.25 million by 2030, growing at a CAGR ...