Smooth Noodle Maps
Smooth Noodle Maps is the eighth studio album by the American new wave band Devo, released in June 1990 by Enigma Records.[1] The record, produced by the band members themselves, features 11 tracks blending synth-pop, alternative dance, and new wave styles, recorded at Master Control Studios in Burbank, California, between October 1989 and January 1990.[2] It represents Devo's final full-length album before their initial breakup in 1991, following a tour that was cut short after just a few shows due to poor reception and internal tensions.[3][4] The album opens with the single "Stuck in a Loop," followed by the single "Post Post-Modern Man," exploring themes of post-modernity, routine, and societal change through Devo's signature satirical lens.[1] Clocking in at approximately 34 minutes, Smooth Noodle Maps incorporates electronic elements and drum programming, reflecting the band's evolution amid the changing musical landscape of the early 1990s.[5] Despite its artistic intent, the album achieved limited commercial success, failing to chart significantly and receiving widespread critical dismissal for its perceived lack of innovation, dull production, and departure from Devo's earlier energetic sound.[4][6] In retrospect, Smooth Noodle Maps has been cited as one of the weakest efforts by the influential band, ranking at No. 33 on Rolling Stone's 2023 list of "50 Genuinely Horrible Albums by Brilliant Artists" for its uninspired hooks and shoddy execution.[7] Long out of print after its original release on CD, cassette, and vinyl, the album saw a deluxe reissue in 2019 by Futurismo Records, including remastered tracks and bonus content, which has garnered a small cult following among fans for its quirky moments and historical significance in Devo's discography.[8] The project's failure contributed to Devo's hiatus, during which members pursued solo ventures, before the band's reformation in the mid-1990s.[9]Background
Band context
Devo emerged as pioneers of the new wave movement in the late 1970s, blending punk energy with synthetic instrumentation and satirical lyrics that critiqued consumerism and societal conformity. By the mid-1980s, however, the band's commercial momentum had slowed, with successive albums failing to replicate the success of their 1980 breakthrough Freedom of Choice, which featured the hit "Whip It." This decline was exacerbated by internal tensions and shifting industry dynamics, leading to their departure from Warner Bros. Records in 1985 after fulfilling their contract.[10] The move to Enigma Records marked a desperate bid for reinvention amid dwindling sales and radio play, positioning Devo as a struggling act navigating the oversaturated synth-pop landscape of the era.[11] The band's core lineup remained stable during this period, consisting of founders Mark Mothersbaugh (vocals, keyboards, guitar), Gerald V. Casale (bass, vocals), Bob Mothersbaugh (guitar), Bob Casale (guitar, keyboards), and drummer David Kendrick, who had joined in 1987 to replace Alan Myers. This configuration, which persisted through Total Devo (1988) and Smooth Noodle Maps (1990), represented Devo's last studio album with Kendrick.[2] The consistency in membership provided a foundation for creative continuity, even as external pressures mounted.[12] In the late 1980s, Devo sought to adapt to prevailing synth-pop trends, incorporating more polished production and danceable rhythms influenced by the era's electronic dance music and emerging alternative rock scenes. This shift was evident in their embrace of high-tech aesthetics and corporate-friendly sounds, aiming to recapture mainstream appeal amid competition from acts like Depeche Mode and New Order.[13] However, their 1988 album Total Devo, released on Enigma, underperformed both commercially—peaking at No. 189 on the Billboard 200—and critically, with reviewers decrying its lackluster execution and departure from the band's innovative edge.[14] This setback intensified pressure on the group to deliver a viable comeback, prompting renewed efforts to blend their quirky style with accessible pop elements for what would become Smooth Noodle Maps.Album conception
The conception of Smooth Noodle Maps drew heavily from concepts in chaos theory, reflecting the band's ongoing interest in de-evolution and societal disorder. The title itself, "Smooth Noodle Maps," functions as a metaphor for chaotic, unpredictable life paths, directly inspired by Gerald Casale's reading of James Gleick's Chaos: Making a New Science during the album's early development phase. This influence extended to a visit by the band to NASA's Jet Propulsion Laboratory, where they explored mathematical models of chaos that paralleled the album's thematic core.[1] Songwriting for the album involved close collaboration between principal members Mark Mothersbaugh and Gerald Casale, who composed all original tracks, emphasizing post-modern irony through loop-based structures and pointed critiques of consumerism and technology. This process marked a deliberate evolution from the band's earlier experimental edge, incorporating repetitive motifs to mirror the disorientation of modern existence. The resulting songs blended Devo's signature new wave sensibilities with more structured, rhythmic frameworks to heighten their satirical bite.[1] Central themes in Smooth Noodle Maps revolve around the monotony of repetition in daily life, exemplified by "Stuck in a Loop," which captures the cyclical entrapment of routine; the deconstruction of modernity in "Post Post-Modern Man," questioning the absurdities of contemporary identity; and broader explorations of societal chaos and personal disorientation. These ideas underscore the album's exploration of chaos as both personal and societal.[3] To broaden their reach amid late-1980s industry challenges, Devo opted to incorporate more accessible synth-pop and dance elements, aiming to align with 1990 radio trends while retaining their ironic lens. This strategic pivot sought to revitalize the band's sound for mainstream appeal without fully abandoning their conceptual roots.[5]Production
Recording sessions
The recording sessions for Smooth Noodle Maps spanned three months, from October 1989 to January 1990, at Master Control Studios in Burbank, California.[2] This period allowed the band to immerse themselves in the creative process amid the thematic inspirations drawn from chaos theory, which influenced the album's conceptual framework.[9] The sessions emphasized focused experimentation with synthesizers and drum machines, aiming to craft looping, hypnotic soundscapes that aligned with the album's de-evolutionary motifs.Engineering and mixing
The album Smooth Noodle Maps was self-produced by the band Devo, allowing them full creative control over the recording process. Engineering was led by Bob Casale, a core member of the group, with assistance from Andrew Ballard. This in-house approach built on Devo's history of hands-on production, ensuring the technical execution aligned closely with their artistic vision.[1] Key to the album's sound were the synthesizers employed, including the Roland D-50 for digital textures and the revived Minimoog for bass lines and leads, alongside samplers and digital effects processors that contributed to the overall polished synth-pop aesthetic. These tools facilitated a blend of analog warmth and modern digital precision, reflecting the late-1980s shift toward more refined electronic production in new wave music.[15] Mixing took place at Master Control Studios in Burbank, California, handled by Jeff Lord-Alge on most tracks, resulting in clean, layered mixes optimized for commercial appeal. Additional guitar contributions came from Frank Schubert, who provided glitter-glam styling on "Devo Has Feelings Too" and wah-wah effects on "Dawghaus." Mastering details remain uncredited in primary sources, though the final product emphasized clarity and dynamics suitable for both vinyl and CD formats.[16][1]Artwork and packaging
Design elements
The cover art for Smooth Noodle Maps features computer-generated animations of chaos motion, inspired by chaos theory. These abstract patterns depict swirling, noodle-like forms that evoke the unpredictable dynamics of chaotic systems, aligning with the album's thematic exploration of disorder and de-evolution.[8] The album title is stylized in all lowercase as smoothnoodlemaps, rendered without spaces to mimic the fluid, interconnected nature of the designs. This minimalist typography complements the cover's hypnotic, swirling motifs, which symbolize the dissolution of order central to chaos theory.[1] The interior artwork and booklet incorporate black-and-white band photographs, alongside liner notes. The album's visual identity reflects the band's tradition of blending art, science, and satire.[17]Variant editions
The original release of Smooth Noodle Maps in 1990 was issued in multiple physical formats by Enigma Records, including compact disc, cassette tape, and vinyl LP.[1] The standard CD edition in the United States carried the catalog number 7 73526-2 and was housed in a jewel case with the album's distinctive artwork. Early pressings of this US CD were packaged in a longbox format, a tall cardboard box required for retail display at the time, which is now considered a rare collectible due to its discontinuation in the mid-1990s.[18][19] Cassette versions were also produced, with the primary US release under catalog number 7 73526-4 featuring a standard plastic shell and J-card insert replicating the cover art.[1] A limited-edition red vinyl LP was distributed exclusively in the US by the independent label Dutch East India Trading, cataloged as DEI2008-1, pressed on translucent red wax with a standard inner sleeve and outer jacket. This variant, limited in production, appeals to collectors for its colored pressing and scarcity compared to black vinyl editions available in other regions.[20] Regional variations among the original pressings included differences in catalog numbers, manufacturing locations, and distributor labels; for instance, European CDs used Enigma catalog CDENV 1006, printed in the UK with EMI Swindon matrix variations, while Spanish and Italian editions were handled by Hispavox with localized numbering such as 7735264 for cassettes. These international versions featured minor artwork adjustments for compliance with regional printing standards but maintained the core design elements. Japanese pressings, like the CD under TOCP-6263, included promo variants with additional markings. Overall, these format-specific packagings emphasized the album's chaotic visual theme through consistent graphic application across media.[16][1]Release and promotion
Initial release
Smooth Noodle Maps was released in June 1990 by Enigma Records, marking Devo's final album with the label before its bankruptcy the following year.[2][21] The album's distribution was primarily focused on the United States market through a "soft release" approach, characterized by minimal promotional efforts due to Enigma's limited marketing budget. Limited international releases, such as a German 7" single for "Stuck in a Loop," were also issued.[22][23][24] It was made available at standard retail prices typical for compact discs and vinyl in the early 1990s, with initial stock appearing in major retail chains such as Tower Records.[1] Tensions between Devo and Enigma arose over the label's inadequate promotion of the band's records, which Jerry Casale described as a key factor in the group's struggles during this period and ultimately contributed to Devo's decision to enter a hiatus after the album's launch.[23][22]Singles and media
The lead single from Smooth Noodle Maps, "Stuck in a Loop", was released in June 1990 exclusively as a promotional 7-inch and 12-inch vinyl single on Enigma Records, featuring the standard album version alongside a Gareth Jones Loop Mix.[25][26] This release aimed to generate early buzz for the album but did not achieve commercial chart success.[27] The second single, "Post Post-Modern Man", followed in October 1990 as a commercial release in multiple formats, including 12-inch vinyl and CD maxi-single, incorporating various remixes such as the Justin Strauss Neo Post-Modern Mix and Ultra Post-Modern Dub.[28][29] It peaked at No. 7 on the Billboard Modern Rock Tracks chart on July 21, 1990, marking Devo's final entry on that ranking, and reached No. 26 on the Hot Dance Club Play chart.[30][31] Two music videos were produced for "Post Post-Modern Man" to support its promotion. The first was a conceptual piece directed by Devo co-founder Gerald Casale, emphasizing the band's thematic style.[32] The second, directed by Rocky Schenck, featured surreal visuals with distorted imagery and performance elements, aligning with the song's satirical tone.[33][34] Promotional efforts for the singles included a push for radio airplay on alternative stations, alongside limited appearances in MTV's niche programming slots dedicated to new wave and alternative acts.[35]Commercial performance
Charting and sales
Smooth Noodle Maps failed to enter the Billboard 200 chart upon its release, marking it as Devo's first studio album not to chart in any major English-speaking market.[4] The single "Post Post-Modern Man" achieved modest success by peaking at number 7 on the Billboard Modern Rock Tracks chart.[36] Despite this alternative radio airplay, the album overall underperformed commercially. Several factors contributed to its poor commercial reception, including distribution challenges from Enigma Records, which was on the verge of bankruptcy by 1991 and provided limited promotional support.[37] The indie label's instability, following Devo's departure from major label Warner Bros. in 1985, hampered wider market penetration amid a highly competitive synth-pop landscape dominated by acts like Depeche Mode, whose 1990 album Violator achieved massive success.[10] Lack of major label backing further exacerbated the album's visibility issues in an oversaturated market.[38] Over the long term, Smooth Noodle Maps has garnered a cult following among Devo enthusiasts, leading to increased demand for original vinyl pressings on secondary markets. Reissues, such as the 2019 deluxe edition and the 2025 remastered edition, have helped sustain interest and elevated resale values for rare variants post-2010s.[1]Touring and aftermath
To support the release of Smooth Noodle Maps, Devo embarked on a tour in the fall of 1990, beginning in late September and performing in clubs and theaters across the U.S. and Europe. The setlists prominently featured tracks from the new album, such as "Post Post-Modern Man" and "When We Do It," interspersed with established hits like "Whip It" and "Girl U Want" to engage audiences. The tour was scheduled for approximately 30 dates, but attendance was notably low, reflecting the album's underwhelming commercial reception.[39][40] Midway through the tour, additional challenges arose when Enigma Records, the band's label and tour financier, went bankrupt in 1991, leading to the abrupt cancellation of the remaining shows. This period marked the final live performances with Devo's then-current lineup, consisting of Mark Mothersbaugh, Gerald Casale, Bob Mothersbaugh, Bob Casale, and drummer David Kendrick, which represented the core configuration since the mid-1980s. The financial fallout from poor ticket sales and the label's collapse exacerbated logistical issues, leaving the band unable to complete the promotion.[41][42] The tour's failure contributed directly to strained inter-band relations and signaled the end of Devo's 1980s-era activity, culminating in the group's breakup in early 1991. This initiated a hiatus that lasted until 1995, during which members pursued individual endeavors; notably, Mark Mothersbaugh established Mutato Muzika, focusing on film and television scoring for projects including Rugrats and Wes Anderson's early features. The immediate aftermath underscored the album's role in the band's temporary dissolution, as commercial disappointments eroded morale and creative momentum.[9][43]Reissues
2019 deluxe edition
In December 2018, Futurismo Inc., Devo's imprint label, announced a deluxe reissue of Smooth Noodle Maps to expand access to the long-out-of-print 1990 album amid the band's renewed activity in the 2010s, including their 2010 studio release Something for Everybody.[44][45] Pre-orders opened in January 2019 through the official store, with the edition becoming available that month for fans seeking expanded material from Devo's archives.[46] The reissue was officially released on March 8, 2019, in two formats: a 2-CD digipak and a 2-LP gatefold vinyl set pressed on 180-gram colored vinyl in variants such as "Brain Drain" (neon pink and green), "Postmodern Chaos" (yellow marbled with blue and red), or "Donut Glaze" (grey and white marbled).[1] The deluxe edition features the original 11-track album alongside 12 bonus tracks, including remixes, demos, and previously unreleased material unearthed from the band's archives, such as the "Stuck In A Loop (Loop Mix)," "Post Post-Modern Man (Neo Post Post-Modern Mix)," "Morning Dew (Demo)," and "Devo Has Feelings Too (Instrumental Demo)."[8] These additions highlight experimental takes on key songs, providing deeper insight into the album's production process during Devo's transitional period in the late 1980s and early 1990s. The package also includes extensive liner notes penned by Devo co-founder Gerald Casale, offering historical context on the album's creation and the band's creative challenges at the time.[47] Complementing the audio content, the physical editions incorporate thematic packaging elements tied to the album's surreal aesthetic, such as a large A1 poster and cut-out finger spinners designed as promotional extras for collectors.[46] Ultra-limited bundles further included a foam rubber "squishy Smooth Noodle Brain" toy, emphasizing the reissue's appeal to dedicated fans during Devo's ongoing revival.[46] This edition catered specifically to enthusiasts by restoring and augmenting the album without altering its core sound, aligning with Futurismo's efforts to reintroduce overlooked works from Devo's catalog.[1]Critical reception
Contemporary reviews
Upon its release in 1990, Smooth Noodle Maps received predominantly negative reviews from critics, who viewed it as a disappointing pivot away from Devo's earlier new wave innovations toward a more conventional dance-pop sound. The album was criticized for its bland production and diminished energy, marking a perceived failure in capturing the band's signature quirky intensity. Prominent critic Robert Christgau of The Village Voice dismissed the record with his lowest grade of "dud," reflecting the broader sentiment of creative fatigue.[48] AllMusic's Steve Huey offered a mixed assessment, highlighting the album's inconsistency in songwriting while acknowledging some novel arrangements that hinted at Devo's lingering experimental spirit.[2] A few reviewers noted positive elements, such as the ironic lyrics and catchy hooks in tracks like "Post Post-Modern Man," which retained a spark of the band's satirical edge.[49] However, these were outliers amid widespread dismissal of the effort as soulless and uninspired. Overall, the album faced significant critical dismissal, contributing to Devo's strained relationship with Enigma Records and its commercial underperformance.Retrospective views
In the decades following its release, Smooth Noodle Maps underwent a gradual reevaluation among Devo enthusiasts, particularly through online discussions and retrospective analyses in the 2000s and 2010s. Fans highlighted underrated tracks such as "Stuck in a Loop" and "When We Do It" for their quirky synth grooves, viewing the album as an overlooked experiment in postmodern soundscapes despite its initial dismissal. This shift contributed to its inclusion in broader Devo compilations and retrospective collections, reflecting growing appreciation for the band's later-period creativity. A notable modern critique came in 2023, when Rolling Stone ranked Smooth Noodle Maps at No. 33 on its list of "50 Genuinely Horrible Albums by Brilliant Artists." The publication described the record as a misguided era piece, capturing Devo's struggle to navigate the shifting musical landscape of the early 1990s with dated production and uninspired hooks, marking a low point in the band's discography.[7] This assessment echoed earlier contemporary dismissals but underscored the album's enduring reputation as a commercial and artistic misstep. In 2025, a Parade article reflected on the album's 35th anniversary, reiterating its role in the band's breakup while noting its historical curiosity.[9] Following the 2019 deluxe reissue, the album's reception improved modestly, attaining cult status among niche listeners. On Rate Your Music, it holds an average user score of 2.5 out of 5, with reviewers praising its chaotic energy and lo-fi synth textures as precursors to later experimental pop, though consensus remains divided. In interviews, Devo co-founder Gerald Casale has defended the record's thematic foundation, drawing from chaos theory concepts explored in James Gleick's 1987 book Chaos: Making a New Science, which influenced the album's disjointed aesthetic as a metaphor for de-evolution.[17] Retrospectively, Smooth Noodle Maps is regarded as a transitional flop that bridged Devo's prolific 1980s output to their 2000s revival, encapsulating the band's shift toward more fragmented, synth-driven experimentation before an extended hiatus. Its raw production and thematic disorder have been credited with foreshadowing lo-fi synth revivals in independent music scenes, though it remains a polarizing endpoint to the group's initial era.[50]Credits
Track listing
The original album Smooth Noodle Maps features 11 tracks, all written by Devo (Mark Mothersbaugh and Gerald Casale) except where noted, with a total runtime of 34:26. No bonus tracks are included in the standard edition.[1]| No. | Title | Duration | Writer(s) |
|---|---|---|---|
| 1 | "Stuck in a Loop" | 3:51 | Devo |
| 2 | "Post Post-Modern Man" | 2:54 | Devo |
| 3 | "When We Do It" | 2:56 | Devo |
| 4 | "Spin the Wheel" | 3:45 | Devo |
| 5 | "Morning Dew" | 3:01 | Bonnie Dobson, Tim Rose |
| 6 | "A Change Is Gonna Cum" | 3:09 | Devo |
| 7 | "The Big Picture" | 2:43 | Devo |
| 8 | "Don't Be Cruel" | 3:07 | Devo |
| 9 | "The 4th Dimension" | 2:10 | Devo |
| 10 | "C'mon" | 2:10 | Devo |
| 11 | "Dawn of the Great Urban Urban" | 3:21 | Devo |