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StreetEasy

StreetEasy is an online platform that serves as a comprehensive for renting, buying, and selling properties in and its surrounding areas, offering users tools to search listings, access neighborhood insights, and analyze market trends across the city's five boroughs. Founded in 2006 by , Sebastian Delmont, Doug Chertok, and Nataly Kogan, the company initially operated under the name NMD Interactive before rebranding to focus exclusively on City's housing market. The platform quickly grew to become a dominant player in the local real estate sector, attracting nearly 1.2 million unique monthly visitors by the early through its user-friendly interface and detailed listing . In 2013, , Inc. acquired StreetEasy for $50 million, integrating it into its portfolio to expand national reach into the competitive market and leveraging StreetEasy's local expertise for enhanced and tools. Headquartered in , StreetEasy now operates as a of Group (NASDAQ: Z and ZG), maintaining its focus on the while also extending services to nearby regions like through its Out East brand. Key features include advanced search filters for criteria such as price, amenities, pet policies, and building elevators; interactive neighborhood guides; historical listing ; and resources for renters, buyers, and sellers, including reports and connections. The platform provides business tools for real estate professionals, such as and analytics, contributing to Group's estimated 70% share in City's online searches as of 2022. StreetEasy's offers downloadable insights on monthly trends by and neighborhood, supporting both consumers and industry stakeholders in navigating the dynamic NYC housing landscape.

History

Founding and Early Development

StreetEasy was founded in 2005 as NMD Interactive in by , Sebastian Delmont, Doug Chertok, and Nataly Kogan, with the company rebranding and launching its core website the following year. The platform emerged from the founders' frustrations with the opaque and fragmented real estate market, aiming to create a centralized resource for property seekers. In February 2006, NMD Interactive secured an initial seed investment of $400,000 from early backers, including executives from Global Strategy Group, Southpaw Capital Management, and Sig Zises, which enabled the development and public debut of StreetEasy.com later that year. From its inception, StreetEasy focused on aggregating listings for rentals and sales across , offering basic search functionalities such as filtering by neighborhood, price, and property type to simplify the search process for users. The site initially concentrated on listings, drawing data from broker websites and multiple listing services to provide a comprehensive view of available properties. Later in , the platform raised an additional $2.5 million from FA Technology Ventures, which supported technical improvements and initial expansion to include listings from , , and other boroughs, broadening its coverage beyond 's core market. Early development was marked by significant challenges, particularly in and navigating the competitive NYC landscape dominated by brokers and organizations like the Real Estate Board of New York (REBNY). StreetEasy's approach of scraping listings from broker sites to compile its database provoked backlash, as brokers accused the platform of unauthorized use. Building a user base amid this resistance required persistent innovation in search tools and , while fostering relationships with the to ensure reliable flow, all in a where traditional broker networks held substantial control.

Acquisition by Zillow

In August 2013, Zillow announced its acquisition of StreetEasy, New York's leading real estate listings website, for $50 million in cash, with the deal closing later that month on August 28. The transaction was subject to customary closing conditions, including routine regulatory approvals, but faced no significant antitrust scrutiny specific to the New York City real estate market at the time. Zillow's strategic motivations centered on establishing dominance in the U.S.'s largest and most competitive market, where StreetEasy already commanded over 1.2 million monthly unique users and comprehensive local listings . By acquiring StreetEasy, Zillow aimed to integrate its hyper-local into the national , enhancing overall accuracy and accessibility for consumers seeking information across markets while maintaining StreetEasy's specialized focus on the . Immediately following the acquisition, leadership transitions occurred to align operations with Zillow's broader structure, though founder served as Chairman until to ensure continuity, with daily management shifting earlier. In late , day-to-day management shifted to Daimler as general manager for Zillow's operations, overseeing StreetEasy's integration without altering its core NYC-centric identity. Early integration efforts focused on synchronizing StreetEasy's listing data with Zillow's ecosystem to provide seamless access to properties on the national site, while avoiding disruptions to StreetEasy's established and local data standards. This included initial technical alignments for , such as incorporating StreetEasy's accurate for-sale and for-rent inventories into Zillow's tools, enabling enhanced search capabilities for users without requiring immediate overhauls to the platform's interface.

Post-Acquisition Growth and Innovations

Following its acquisition by Zillow in 2013, StreetEasy experienced key leadership transitions that reinforced its specialization in the New York City real estate market. In 2020, Caroline Burton, a long-time StreetEasy executive, was promoted to General Manager of StreetEasy and Zillow Group NYC, succeeding Susan Daimler who transitioned to Senior Vice President of Product for the broader organization. This shift exemplified Zillow's strategic emphasis on NYC-centric initiatives, including resource realignment to deepen local market penetration and operational efficiency. Under 's guidance, StreetEasy achieved notable growth in user engagement, recording over 180 million annual visits to its website and app in 2021. The platform solidified its position as a primary resource for NYC property searches, contributing to Group's approximate 70% market share among brands in the area. Technological innovations further drove StreetEasy's evolution, with the introduction of listing history features in 2019 that empowered users to review price adjustments and days on market for individual properties on demand. In , the company launched StreetScape, an iOS-exclusive tool enabling users to scan nearby buildings and virtually preview available units while navigating city streets. By 2023, StreetEasy expanded into owner-centric offerings with the Owner Dashboard, a personalized interface that delivers insights on home valuations, local market trends, and selling strategies drawn from proprietary data. In 2024 and 2025, further advancements included the launch of a Cost & Fees tab to help users calculate total expenses, an updated Folders feature for saving listings, and an Inbox tool for enhanced agent-buyer communication (as of January 2025). In March 2025, StreetEasy deployed AI-powered features using large language models to improve search and recommendations. However, in August 2025, CoStar Group filed a lawsuit against Zillow alleging copyright infringement through unauthorized use of approximately 47,000 listing photos on StreetEasy. These developments underscored Zillow's integration of advanced tools to support both buyers/renters and property owners in NYC's dynamic housing landscape, amid ongoing industry legal challenges.

Products and Services

Core Listing Platform

StreetEasy's core listing platform operates through its primary website, streeteasy.com, which serves as the central hub for users to browse and analyze real estate listings for both rentals and sales. The site's structure is organized into dedicated sections for renting, buying, and selling properties, allowing users to initiate searches via a prominent search bar that supports queries by address, neighborhood, or property type. Comprehensive search filters enable precise navigation, including options for price ranges (with minimum and maximum budget inputs and no-fee preferences), neighborhoods (such as Hell’s or custom boundaries), bedrooms (e.g., studios to multi-bedroom units), availability dates via move-in filters, and building amenities like garage parking, gyms, pet-friendly policies, elevators, doormen, smoke-free environments, and specific listing features such as private outdoor spaces or guarantor acceptance. Additional filters cover nearby transit lines (e.g., C or 6 train) and flexible search options to prioritize must-have versus nice-to-have amenities, facilitating targeted exploration of the city's rental and sales inventory. Listings on the platform are aggregated from multiple sources, including direct entries by licensed agents (accounting for over 50% of listings as of 2019), automated feeds from brokerages, and submissions from owners via the For Rent/Sale by Owner (FRBO/FSBO) portal. StreetEasy verifies listing details against Department of Finance and Buildings records to ensure accuracy, with the team continuously monitoring for updates. Real-time status changes are reflected promptly, such as marking listings as active, no longer available, under contract, delisted, or sold/rented, with agents required to verify sale listings every 14 days, and sale listings inactive for 120 days automatically removed as stale. Rental listings follow different rules, including a requirement to be off-market for at least 30 consecutive days before reactivation. Community flagging via [email protected] further supports timely corrections, typically addressed within 48 hours. The platform's building database provides in-depth profiles for thousands of NYC properties, drawing from and user-submitted to offer contextual insights beyond individual listings. Each building page includes details on transit access (e.g., nearby lines and walking distances), school districts and ratings, and comparable such as recent transaction histories and median prices in the area to aid user decision-making. These profiles help users evaluate neighborhood suitability and market trends without navigating separate tools. User tools enhance engagement with the platform, allowing registered users to save searches and receive alerts for new listings matching their criteria or updates to saved items. Notifications can be customized for price changes, status updates, or upcoming open houses, while listing histories display chronological price adjustments and prior availability details for transparency. Saved lists organize favorite properties for easy reference and sharing. Listing verification policies emphasize quality and exclusivity to maintain . Only one copy of a rental listing is permitted, prohibiting advertisements of the same unit by multiple brokerages, landlords, or owners, with duplicates removed upon detection. For by-owner postings, StreetEasy requires documentation or approval—such as proof of ownership—for first-time or new property submissions, with approval typically taking 1-2 business days; subsequent listings from verified owners process faster. Broker listings must be submitted by the contracted, exclusive listing agent (or co-exclusive parties), who provides their license details for verification, and no FSBO/FRBO listing is approved if a brokerage is already representing the unit. Violations, including inaccurate statuses, can lead to listing removal, account suspension, or bans under the StreetEasy Terms of Service.

Mobile and Interactive Tools

StreetEasy launched its mobile applications in 2014 to enhance on-the-go access to real estate listings, launching its app on September 30 and app on October 1, integrating core search functionalities with location-based services such as GPS-enabled nearby searches. Over time, the apps evolved with updates like improved search interfaces and larger image displays in 2015, and the introduction of a dedicated Rentals app in 2017 that streamlined filtering for rentals across and platforms. These developments drew from the platform's web-based listing aggregation, enabling seamless mobile synchronization of searches and data. The apps feature interactive maps that allow users to explore neighborhoods visually, overlaying listing pins with price indicators and street views to aid in spatial decision-making. Users can filter results by proximity to lines, effectively incorporating commute time considerations into neighborhood visualizations. Additionally, individual listing details within the app display zoned school districts, helping families assess educational options alongside location data. In-app communication tools facilitate direct interaction with brokers and owners, including options to email or call agents straight from listing pages to inquire about availability. Virtual tour scheduling was enhanced in 2022 through integration with ShowingTime, a tool that enables users to book in-person or virtual showings efficiently via the app, reducing coordination time for agents and buyers. The apps also support viewing 3D virtual tours and walkthrough videos embedded in listings, allowing remote exploration of properties. A notable innovation is the 2022 launch of StreetScape, an (AR) feature exclusive to the app, which uses the device's camera to scan residential and overlay markers revealing available units, photos, floor plans, and historical building data. This tool transforms street-level walks into interactive scouting experiences, with users tapping markers to access full listing details on-site. App-specific analytics provide personalized recommendations by leveraging saved searches and browsing history; for instance, the 2017 Home Screen update curates content like new matching listings and market insights based on user activity. Users can save searches for automatic syncing across devices, receiving instant notifications on price changes or new matches, which refines future suggestions to align with evolving preferences. This system ensures tailored exploration without overwhelming users with irrelevant options.

Valuation and Market Analysis Features

StreetEasy introduced its Valuation tool in October 2020, providing homeowners with an AI-powered estimate of their property's current , price per , and potential monthly . The tool draws on proprietary algorithms that analyze key property attributes, including building age and history, square footage, number of bedrooms and bathrooms, amenities, recent renovations, comparable sales within the building and neighborhood, and broader local market trends. Homeowners access the Valuation by claiming their property on the platform, receiving a private estimate without public disclosure. In March 2023, StreetEasy launched the Owner Dashboard, a personalized hub for owners to monitor their home's estimated value over time, calculate NYC-specific selling costs such as taxes and fees, and connect with pre-vetted agents for potential listings. The Owner Dashboard also integrates with StreetEasy Concierge, a service offering personalized guidance from licensed professionals to assist homeowners in navigating the selling process. This tool integrates ongoing Valuation updates with localized insights, enabling users to track fluctuations based on market conditions and receive tailored recommendations for selling. StreetEasy also produces regular market reports and data insights focused on trends, covering metrics like median rental prices, active inventory levels across boroughs, and median days on market for sales and rentals. These reports, updated monthly and annually via the StreetEasy Data Dashboard, highlight patterns such as rental inventory growth in select neighborhoods or shifts in sales velocity, drawing from the platform's proprietary listing data and public records. As part of Zillow Group, StreetEasy leverages national housing data for enhanced localized forecasts in its NYC-specific analyses, though the underlying algorithms remain proprietary and undisclosed. This integration supports predictive elements in tools like the Owner Dashboard and market reports, providing context on broader economic influences without altering the focus on dynamics.

Business Model and Operations

Ownership and Funding

StreetEasy began as an independent startup founded in 2006 by , Sebastian Delmont, Doug Chertok, and Nataly Kogan, transitioning to a of Group, Inc. following its acquisition in 2013. Prior to the acquisition, StreetEasy secured initial seed funding of $400,000 from investors including executives at Global Strategy Group, Southpaw Capital Management, and Sig Zises. In August 2006, it raised an additional $2.5 million in a led by FA Technology Ventures, providing capital for early operations and growth in the market. Zillow acquired StreetEasy for $50 million in cash on August 28, 2013, integrating it into its portfolio of brands without any subsequent separate public funding rounds for the platform. As part of Group—a publicly traded company listed on under symbols Z and ZG—StreetEasy benefits from shared resources and strategic alignment, allowing it to maintain a specialized focus on operations amid Zillow's national and international expansion. StreetEasy's headquarters is located at 1250 in , NY, a space leased in 2018 to accommodate its growing team. Key post-acquisition leadership has included Susan Daimler, who served as Vice President and General Manager from 2012 until 2018, overseeing integration and innovations, and current VP and GM Caroline Burton, who manages StreetEasy's operations and serves as its primary spokesperson.

Revenue Streams and Listing Policies

StreetEasy's primary derives from charging brokers and property managers a daily for active rental and sales listings on its platform. In 2017, the company introduced a of $3 per day per rental listing, which led to an immediate 55% drop in the number of rental listings as some brokers opted out in protest. By 2018, this increased to $4.50 per day to enhance listing quality and reduce stale or fraudulent postings. The structure further evolved during the , temporarily lowering rates before returning to $6 per day in September 2021 as the market recovered, a rate that remained in place through 2022. As of April 1, 2025, StreetEasy introduced tiered Rental Boost plans for rental listings: Basic at $7 per day, Plus at $10 per day, and Premium at higher rates up to $22 per day. In addition to listing fees, StreetEasy generates income through premium agent tools and partnerships. These include options like Featured Listings for enhanced visibility at higher daily rates (up to $22 per day for premium tiers), Agent Spotlight for profile promotion at a flat fee of around $333, and Building Showcase ads for property managers to highlight developments. integrations with , such as Premier Agent programs, allow brokers to access and marketing tools across the Zillow Group's ecosystem, further diversifying revenue. StreetEasy maintains strict listing policies to ensure accuracy and , including mandatory for for-sale-by-owner (FSBO) and for-rent-by-owner (FRBO) listings, where owners must submit proof of before . Listing statuses are clearly defined: "Active" indicates availability for showings; "In Contract" denotes a pending agreement; "Delisted" means the property is off-market temporarily or permanently; and other statuses like "Rented" or "Sold" mark completed transactions. The platform supports no-fee broker options, allowing listings where tenants avoid commission fees paid by landlords or owners, which must be transparently disclosed. Effective June 11, 2025, the New York City Fairness in Apartment Rental Expenses (FARE) Act prohibits brokers hired by landlords from charging application or broker fees to renters, requiring such fees to be paid by the landlord or owner instead. This law mandates full disclosure of all fees (recurring and one-time) in listing descriptions on StreetEasy, led to the removal of the no-fee filter from the platform, and has resulted in stable rent growth while shifting cost structures for brokers and landlords. To comply with New York City real estate regulations, StreetEasy requires all listing agents to hold valid licenses from the New York of State and enforces fair housing standards by prohibiting discriminatory practices in listings, such as selective access based on protected characteristics. The platform's Listing Access Standards mandate that any publicly marketed property be posted within one and shared with all potential buyers, aligning with fair housing laws under the Fair Housing Act. Data privacy is managed through Zillow Group's overarching policy, which outlines collection, use, and protection of in compliance with applicable laws like the and GDPR equivalents, though specific NYC data regulations are adhered to via secure handling of personal details in listings. Fee changes have influenced broker adoption and market coverage, with the 2017 introduction initially causing widespread broker backlash and a sharp decline in listings, prompting some to seek alternatives and temporarily fragmenting market visibility. Subsequent increases, such as to $4.50 in , improved listing integrity by discouraging outdated posts, leading to higher-quality inventory and eventual broader adoption as brokers recognized StreetEasy's approximately 70% market share in City's online searches. The return to $6 per day in 2021 supported sustained coverage amid recovery, with Zillow's ownership providing integrated tools that encouraged long-term broker participation despite costs.

Reception and Impact

User Adoption and Market Position

StreetEasy has established itself as the dominant platform for real estate searches in , attracting significant user traffic and serving a substantial portion of local home seekers. In 2021, the platform recorded 180 million visits to its website and app, reflecting a nearly 40% increase from amid heightened demand for housing information. It is estimated that 80% of individuals searching for real estate online in utilize StreetEasy or affiliated Group brands, underscoring its central role in the market. As a NYC-specific service, StreetEasy surpasses broader competitors like Zillow's national platform and by offering deeper local insights, comprehensive listings across all five boroughs, and tools tailored to the city's unique rental and sales dynamics. The platform sees particularly strong adoption among renters and first-time buyers, driven by features that address key pain points in NYC's competitive housing landscape. Renters, who comprise the majority of residents, frequently rely on StreetEasy for its advanced filtering options, including historical no-fee designations that helped identify cost-saving opportunities before regulatory changes in 2025. Among buyers, represent the largest generational cohort completing transactions, with the average prospective buyer age at 46; first-time buyers, often in their late 30s or older, show high engagement, especially in outer boroughs like and where affordability and space appeal more than in . This demographic focus has broadened StreetEasy's reach beyond traditional Manhattan-centric searches, capturing users seeking diverse neighborhood options. Several factors have fueled StreetEasy's post-acquisition expansion, including a surge in remote searches during and after the , which accelerated digital adoption for housing discovery. The rise of prompted lasting shifts in preferences, with users increasingly prioritizing virtual tours and data-driven neighborhood analyses, leading to sustained traffic growth. Integration with Zillow's broader ecosystem has further amplified this by channeling national user flows into StreetEasy's localized content, enhancing visibility for NYC-specific queries. Despite its leadership, StreetEasy faces ongoing challenges from emerging competitors and broker-exclusive platforms that fragment the market. New apps like RentHop and Zumper offer alternative search experiences with specialized filters or direct owner connections, appealing to users frustrated by mainstream listing saturation. Additionally, broker-led initiatives such as Citysnap and private listing networks challenge StreetEasy's dominance by providing exclusive access to off-market properties, prompting tensions over and standards in the .

Awards and Industry Recognition

StreetEasy has garnered significant acclaim in the digital and sectors for its innovative online platform. The company secured , often regarded as the "Oscars of the ," in 2015, 2016, and 2017. In 2015, StreetEasy won four honors from the of Digital Arts and Sciences, including three People's Voice awards for best website and mobile site/app. In 2016, it earned its second for best mobile site/app, alongside a People's Voice award. By 2017, StreetEasy claimed its third in the real estate mobile sites and apps category, highlighting its ongoing excellence in and functionality. In 2018, StreetEasy received the Shorty Award for best use of social media in real estate, recognizing its engaging content and community-building efforts on platforms like and . This accolade underscored the platform's ability to foster interactive discussions around housing trends and market insights. Publications such as The Real Deal have frequently highlighted StreetEasy's contributions to NYC real estate innovation, including its development of accurate listing systems and integration with following the 2013 acquisition. These features, such as comprehensive search tools tailored to the city's complex market, have been praised for enhancing transparency and efficiency in property searches. StreetEasy's platform has been lauded for democratizing access to critical data, including listing histories and valuations, which were traditionally controlled by brokers. This openness has influenced broker practices by compelling greater and data-driven strategies, empowering consumers and reshaping industry norms. More recently, in 2020, HousingWire covered the launch of StreetEasy's Valuation tool, which provides NYC-specific home value estimates based on local market factors, marking a key advancement in accessible property assessment. In 2025, StreetEasy received the Inman Innovator Award for Most Innovative Marketing or Branding Campaign for its "Never Become a Former New Yorker" initiative. Additionally, it won a Silver Cube at the ADC Annual Awards for the "Let The Journey Begin" campaign, recognizing creative excellence in advertising and design.

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