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Tex McCrary

John Reagan "Tex" McCrary Jr. (October 13, 1910 – July 29, 2003) was an American journalist, public relations executive, and broadcaster renowned for pioneering the format on radio and television with his wife, actress and model . Born in , to a family with political roots—his grandfather was U.S. Senator —McCrary graduated from and began his career in journalism before serving as a in the U.S. Army Air Forces during , where he conducted psychological operations and became one of the first journalists to report from atomic-bombed in 1945. Postwar, McCrary's duo with Falkenburg hosted influential programs like Hi Jinx and The Tex and Jinx Show, which blended celebrity interviews with discussions of topical issues such as , the , and , amassing a large audience and earning McCrary a 1956 New York Emmy nomination for outstanding male personality. In , he orchestrated high-profile campaigns, including the 1951 rally that popularized the chant "I Like Ike" and pressured General to seek the presidential nomination, significantly aiding Eisenhower's 1952 victory. A staunch activist, McCrary later advised political figures and maintained a career spanning broadcasting, PR firms, and military-related advocacy until his death in from complications of a .

Early Life and Education

Childhood and Family Background

John Reagan McCrary Jr., known as , was born on October 13, 1910, in Calvert, a small town in . He was the elder of two sons born to John Reagan McCrary Sr., a cotton farmer, and Margaret Duggins Adoue McCrary, a . His younger brother, Douglas McCrary, was born in 1914. The McCrary family resided in rural , where the father's livelihood depended on production, an industry vulnerable to economic fluctuations; by the late , as the loomed, the senior McCrary faced financial hardships that impacted the household. McCrary attended local public schools in Calvert during his early years, immersing him in the agrarian culture of . Notably, McCrary was the grandson of John Henninger Reagan, a prominent Texas statesman who served as the Confederate States' and later as a U.S. Senator from (1887–1901), influencing the family's sense of regional heritage tied to post-Civil War Southern politics and railroad regulation. This lineage, reflected in the father's namesake, connected the family to 's political history, though the immediate household emphasized farming and modest musical pursuits over overt political activity.

Formal Education and Early Influences

McCrary attended in after leaving public schools in , graduating in 1928. He then enrolled at , where he earned a degree in in 1932. During his time at Yale, McCrary served as chairman of the Yale Record, the university's humor magazine, and participated in , activities that honed his skills in writing, public engagement, and performance. He was also inducted into the secret society, providing early exposure to influential networks that later shaped his career in media and politics. Although trained in , McCrary pivoted toward upon graduation, reflecting an early influence from his extracurricular experiences in humor and communication over technical design. His grandfather, U.S. Senator , a key Confederate figure and statesman, likely contributed to his developing interest in public affairs during this formative period.

Military Service

World War II Contributions

McCrary enlisted in the U.S. Army Air Forces in 1942, soon after the American entry into , and served primarily as a and photographer. He advanced to the rank of captain and accompanied pilots of the on multiple combat missions over Europe, documenting their experiences firsthand. In this capacity, he also operated in the Mediterranean theater, where he promoted the effectiveness of campaigns to bolster public and military support. Drawing from these missions, McCrary co-authored First of the Many: A Journal of Action with the Men of the Eighth Air Force in 1944 with photographer David E. Scherman, compiling personal accounts and portraits of bomber crew members to highlight their valor and operational challenges. The book provided an insider's perspective on the early phases of American heavy bomber operations against German targets, emphasizing the human element amid high-risk sorties. Following Japan's surrender in , McCrary was among the first journalists dispatched to the Pacific, where he organized coverage of the atomic bomb aftermath in and . Upon visiting , he recommended toning down initial reports on the destruction's scale to avoid undermining morale or strategic narratives, a stance that contrasted with more detailed accounts like John Hersey's later Hiroshima. His efforts facilitated coordinated press access, shaping early public understanding of the war's conclusion in the theater.

Post-War Transition

Following the Allied victory in and the Pacific in 1945, McCrary, serving as a and photographer in the Army Air Forces, contributed to early post-surrender operations by leading a team of war correspondents to , where he organized coverage of the atomic bombing sites at and . As one of the first Americans to enter after the bombing, he advised fellow journalists on reporting the devastation, drawing on his experience in Mediterranean theater publicity to shape public narratives on the war's conclusion. McCrary married actress and model in June 1945, shortly after their reunion during her USO tour; the couple had first met in when he interviewed her as a . This personal milestone coincided with his from , though exact discharge records remain undocumented in available accounts; by late 1945, he had relocated to to resume civilian pursuits. In the immediate postwar period, McCrary leveraged his military-honed skills in photography and information dissemination by accepting the editorship of American Mercury magazine, a role that facilitated his shift from uniformed service to editorial amid the era's booming landscape. The later commended him in 1949 for his wartime efforts in inspiring enlistments, recognizing how his work extended influence into civilian endeavors. This transition positioned him to pioneer interactive broadcasting formats, blending his authoritative military background with Falkenburg's celebrity appeal.

Journalism and Broadcasting Career

Early Journalism Roles

McCrary began his journalism career in 1932 after graduating from , securing a position as a copy boy at the , a Scripps-Howard , for $19 per week. He concealed his Yale education to avoid perceptions of in the . Within a short period, he advanced to a cub reporter role earning $21 weekly, covering general assignments that honed his reporting skills in the competitive media landscape. By 1936, McCrary transitioned to the , a Hearst-owned tabloid known for sensationalist coverage and aggressive editorial stances. There, he rose to become chief editorial writer, crafting pieces that reflected the paper's pro-business and conservative leanings during the era. His work emphasized crusading , focusing on political and economic issues, which established his reputation as a sharp, ideologically driven commentator before his wartime service interrupted his print career. These roles at major dailies provided foundational experience in deadline-driven reporting and formation, bridging traditional newspapering to his later broadcast innovations.

Pioneering Talk Shows with Jinx Falkenburg

McCrary and his wife, , debuted their inaugural collaborative radio program, Hi Jinx, on April 22, 1946, broadcasting weekdays at 8:30 a.m. from WEAF (later and WRCA) in . The format emphasized unscripted, conversational discussions between the hosts on topics ranging from current events to personal anecdotes, setting it apart from the era's more scripted entertainment-oriented broadcasts by incorporating substantive interviews with guests such as journalists and public figures. Initially leveraging Falkenburg's celebrity as a model and to draw listeners, the show quickly gained traction for its informal yet insightful style, which McCrary shaped through his journalistic background to prioritize genuine dialogue over vaudeville-style comedy. The program evolved into amid growing popularity, maintaining its morning slot until 1954 before shifting to lunchtime and continuing until February 27, 1959. This longevity reflected its innovation in blending domestic rapport—stemming from the couple's real-life marriage—with probing explorations of serious issues like postwar recovery and , which contrasted with lighter contemporary radio fare and helped pioneer the "intelligent " archetype. Their approach influenced subsequent morning drive-time programming by demonstrating that audience engagement could sustain through authenticity rather than solely celebrity glamour or humor. Transitioning to television in the late , McCrary and Falkenburg adapted the format for visual media, becoming the first husband-and-wife duo to host a dedicated TV and further popularizing the genre's interactive elements, such as live guest segments and audience call-ins where feasible. Their TV ventures, including adaptations of Tex and Jinx, aired on networks like and emphasized the couple's on-screen chemistry, which broadcasters credited with humanizing complex topics for early postwar viewers adapting to the new medium. By 1950, the pair supplemented broadcasts with a syndicated column, extending their conversational model into and underscoring their role in cross-media format experimentation. These efforts collectively established precedents for relational hosting dynamics and topic-driven talk that persisted in American broadcasting.

Key Broadcast Innovations and Shows

McCrary, in collaboration with his wife , pioneered the format by introducing a blend of casual banter, interviews, current events discussions, and practical advice on radio and early , distinguishing their programs from more scripted of the era. Their approach emphasized unscripted dialogue and audience engagement, laying groundwork for the interactive style that became standard in broadcast media. This innovation emerged post-World War II, capitalizing on McCrary's journalistic background to infuse shows with substantive topics like alongside lighter fare, achieving rapid popularity in markets. The flagship program, Hi Jinx (also styled Hi! Jinx), debuted on April 22, 1946, airing weekdays at 8:30 a.m. on WEAF (later WNBC and WRCA) in New York, continuing until 1954 before shifting to WOR. Falkenburg hosted primarily, with McCrary contributing insights, covering news, household tips, and interviews that ranged from sprightly gossip to intense foreign affairs debates, attracting a broad audience through its mix of glamour and gravitas. The show exemplified their husband-wife dynamic as the first real-life couple to co-host a sustained talk format, fostering a conversational intimacy that resonated with listeners. Expanding to television, At Home with Tex and Jinx launched in 1947, adapting the radio blueprint by alternating news segments, celebrity guests, and domestic advice in a five-day-weekly schedule during the . Broadcasts occasionally originated from high-profile venues like the Waldorf-Astoria's Peacock Alley, featuring glamorous figures to enhance visual appeal in early TV. Under the umbrella Tex and Jinx Show, their efforts ran until February 27, 1959, influencing subsequent programs by demonstrating talk shows' viability as daily staples blending information and entertainment. McCrary's mentorship extended to training interviewers, embedding rigorous questioning techniques that elevated the genre's journalistic depth.

Political Involvement

Support for Dwight D. Eisenhower

McCrary, a staunch , became an early advocate for General 's presidential candidacy in 1952, believing he could secure the Republican nomination against Senator and defeat the Democratic incumbent. In 1951, alongside his wife and financier , McCrary traveled to —where Eisenhower served as commander—to personally urge him to enter the race, emphasizing potential voter backing. These efforts aimed to demonstrate domestic enthusiasm capable of swaying Eisenhower, who had previously expressed reluctance to leave his military post. To build tangible evidence of support, McCrary organized a major rally on February 8, 1952, at Madison Square Garden in New York City, themed as a "Serenade to Ike" under the auspices of groups like the Eisenhower Bandwagon Committee, Youth for Eisenhower, and Veterans for Eisenhower. As chairman, McCrary opened the event, which drew over 15,000 attendees who chanted "We Want Ike" and waved "I Like Ike" signs, featuring performers such as Ethel Merman, Fred Waring, Irving Berlin, Clark Gable, and Josh Logan, with Mary Martin singing "I'm in Love with a Wonderful Guy" via shortwave from London accompanied by Richard Rodgers on piano in New York. The rally was broadcast live on radio and television, and Senator Henry Cabot Lodge Jr., Eisenhower's campaign manager, confirmed that the general received the transmission in France. Further amplifying the demonstration, McCrary arranged for aviator to fly a three-hour recording of the to , where it was delivered directly to Eisenhower's apartment by , moving the general to tears upon viewing the crowd's fervor. This orchestrated display of public enthusiasm, coupled with McCrary's promotion of the "I Like " slogan through chants and signage, contributed to Eisenhower's decision to announce his candidacy several weeks later on April 2, 1952. McCrary then took a from his role to actively , helping to delegates and voters in Eisenhower's successful bid for the and general election victory that November.

Broader Republican and Anti-Communist Activities

McCrary's Republican activism extended beyond the Eisenhower nomination, encompassing support for multiple party leaders amid the Cold War's ideological battles. In the early 1970s, he publicly defended during the initial Watergate investigations, leveraging his media influence to bolster the president's position before the scandal's full escalation. By 1980, McCrary contributed his acumen to Reagan's presidential campaign, participating in outreach efforts that helped secure Reagan's victory over incumbent on November 4, 1980. These involvements reflected his consistent alignment with the GOP's mainstream conservative wing, emphasizing and strong national defense. McCrary's anti-communist efforts were embedded in his broader political and media pursuits, particularly through advocacy against Soviet expansionism. As a Hearst and broadcaster in the and , he critiqued communist influences in domestic and international affairs, aligning with critiques of Democratic administrations' foreign policies. His of high-profile events, such as emceeing gatherings covered in anti-communist publications like The Freeman in March 1952, amplified conservative messaging without overt partisanship, drawing entertainers to foster public resistance to leftist ideologies. This work complemented the era's congressional probes into , though McCrary focused on persuasive media rather than direct investigations.

Public Relations and Later Career

Major Clients and Campaigns

In the later stages of his career, McCrary established Tex McCrary Inc., a firm that represented a diverse array of clients in , , , and international government sectors. The firm handled accounts for prominent developers and builders, including , the pioneering suburban home constructor behind communities, and Roosevelt Field, a major commercial property. One of McCrary's notable media-related campaigns involved advising the Reid family on the sale of The New York Herald Tribune to publisher in 1958, facilitating a key transaction in mid-20th-century American journalism. In aviation, he represented , promoting the manufacturer's innovations during a period of rapid commercial expansion in the and . Internationally, his firm consulted for the , leveraging McCrary's expertise in shaping public perceptions amid geopolitical challenges. A standout achievement was McCrary's orchestration of the "Typical American Kitchen" exhibit at the 1959 Exhibition in , on behalf of client Herbert Sadkin, a executive. This Cold War-era display, featuring modern U.S. household appliances and design, drew over 2.7 million Soviet visitors and served as a tool to showcase American and technological superiority, aligning with broader U.S. efforts to counter communist narratives on living standards. McCrary's approach emphasized proactive event creation over reactive messaging, as he articulated in his philosophy: "The PR practitioner doesn't go along with the action; he makes it happen."

Mentorship of Journalists

McCrary served as an early mentor to several prominent journalists, fostering their skills through hands-on training in his broadcasting ventures. He is credited with developing a distinctive approach to journalism, referred to by associates as the "McCrary school of journalism," which emphasized rigorous reporting and adaptability in emerging media formats. In his radio and television productions, particularly during the late 1940s and 1950s, McCrary trained a cadre of young reporters willing to tackle demanding schedules, such as overnight shifts on talk shows. Notable trainees included Gabe Pressman, Ted Yates, Barbara Walters, and Barry Farber, whom he prepared for on-air roles and investigative work by integrating them into live broadcasts and public affairs programming. William Safire, the Pulitzer Prize-winning columnist and former Nixon speechwriter, acknowledged McCrary as his early mentor, crediting him with shaping his foundational reporting techniques during Safire's initial forays into journalism. Similarly, , known for his essays on , benefited from McCrary's guidance in honing observational and broadcast styles. McCrary's mentorship extended to emphasizing firsthand observation and unfiltered public engagement, though his exacting standards and reputed temper tested protégés' resilience.

Personal Life

Marriage and Partnership with Jinx Falkenburg

John Reagan "Tex" McCrary met actress and model Eugenia Lincoln "Jinx" in 1941 while interviewing her for his newspaper column "Only Human." Their relationship developed into a romance that persisted amid McCrary's wartime service as a in the U.S. Army Air Forces, involving global travels that characterized what contemporaries described as a "torrid" courtship. The couple married on June 14, 1945, in , shortly after McCrary's return from military duties. Following their marriage, McCrary and Falkenburg forged a professional partnership as broadcasters, becoming collectively known as "Tex and " to audiences. In 1946, they debuted the radio program Hi , a morning that featured casual conversations on current events, guests, and lifestyle topics, marking an early instance of the couple's collaborative format. This evolved into additional shows such as Meet and , which further popularized interactive discussion-style programming on both radio and early , blending McCrary's journalistic acumen with Falkenburg's on-air charm and public persona. Their joint ventures emphasized unscripted dialogue and audience engagement, influencing the development of as an intelligent, personality-driven medium. The McCrarys' marriage endured for 58 years until Tex's death in 2003, though the couple had separated by the without pursuing . Their personal union thus underpinned a sustained professional alliance that spanned decades, with Falkenburg occasionally stepping back due to health issues like in 1958, after which McCrary continued solo elements of their work. This partnership not only amplified their individual careers but also positioned them as a prominent duo in mid-20th-century American media.

Family and Personal Traits

McCrary was born John Reagan McCrary Jr. on October 13, 1910, in Calvert, Texas, the elder of two sons to John Reagan McCrary, a cotton farmer, and Margaret Duggins Adoue McCrary, a pianist. He attended public schools in Calvert before Phillips Exeter Academy and Yale University. In 1935, McCrary married Sarah Brisbane, daughter of newspaper editor ; the couple had one son, (born circa 1939), before divorcing in 1939. McCrary had two more sons from his 1945 marriage to : John Reagan "Paddy" McCrary III (1946–2016) and Kevin Jock McCrary (born 1948). The family resided on the estate on during the children's upbringing. Contemporaries described McCrary as a colorful, glamorous, and gallant figure, bursting with energy and noted for his handsome appearance and daring nature as a and military officer. He exhibited traits of , political acumen, adventurousness, and , earning a reputation as an expert in shaping through .

Legacy and Impact

Influence on Media Formats

McCrary, alongside his wife , pioneered the in radio during the post-World War II era by launching Hi Jinx on in in , a morning program that integrated news updates, celebrity interviews, and practical household advice into a conversational structure, setting a template for blending information with entertainment. This format departed from scripted broadcasts, emphasizing spontaneous dialogue and guest interactions, which McCrary leveraged through his journalistic background and Falkenburg's celebrity status to attract diverse audiences. Expanding to television, the couple adapted their approach with At Home with Tex and Jinx starting in 1947, alternating between radio and early TV slots while maintaining the core elements of live interviews with politicians, entertainers, and experts, often broadcast from high-profile venues like the Waldorf-Astoria Hotel's Peacock Alley to enhance glamour and accessibility. Their five-day-a-week TV series in the 1950s further popularized the genre by featuring unscripted discussions with prominent figures, influencing subsequent programs through its emphasis on personality-driven content over rigid narration. These innovations established foundational mechanics for modern talk formats, including audience engagement via phone-ins and topical debates, which McCrary refined during his solo radio hosting after Falkenburg's health issues in 1958, sustaining the model's viability amid shifting landscapes. By prioritizing candid exchanges over polished scripts, McCrary's work facilitated the evolution of broadcast toward interactive, opinion-oriented programming that prioritized viewer relatability.

Political and Cultural Contributions

McCrary's political contributions extended beyond immediate campaigns to shaping strategies and candidate recruitment in the postwar era. His orchestration of the February 8, 1952, rally, attended by 18,000 supporters chanting "We Like Ike," provided critical momentum for Dwight D. Eisenhower's presidential bid by demonstrating grassroots enthusiasm and raising approximately $20,000 in funds. This event, featuring a delivered to Eisenhower in , exemplified McCrary's fusion of public relations and media to influence electoral outcomes. Later, he advised during the 1959 "" in —staged at the he helped produce—and encouraged to adopt a for public appearances, while urging in 1996 and to pursue the presidency, drawing parallels to Eisenhower's appeal. These efforts positioned McCrary as a behind-the-scenes of conservative political narratives, emphasizing and anti-Soviet positioning without reliance on overt ideological . Culturally, McCrary's innovations in left an enduring mark on American by pioneering the husband-wife format that prioritized substantive dialogue over mere . Debuting "Hi Jinx" on radio in April 1946 and transitioning to with "At Home" in 1947, he and broadcast from venues like the Waldorf-Astoria's Peacock Alley, interviewing celebrities and experts on , , and daily life to engage morning audiences. This approach elevated and early TV from novelty to platforms for informed discourse, influencing successors by demonstrating how personal chemistry could sustain viewer interest in complex topics. McCrary also mentored emerging journalists, including and , imparting skills in narrative crafting and public engagement that amplified conservative viewpoints in mainstream outlets. His work thus bridged and , fostering a where political ideas gained cultural traction through accessible, personality-driven formats.

Death and Honors

Final Years and Passing

In his later years, Tex McCrary resided primarily in , maintaining social connections within elite circles, including appearances at events like a 2000 gathering at the where he was noted for his resilience after surviving cancer. McCrary died on July 29, 2003, in Manhattan, New York, at the age of 92 from natural causes.

Awards and Recognition

In 1949, McCrary received the U.S. Air Force Exceptional Civilian Service Award for his outstanding contributions to publicizing the role of air power in national defense during the postwar period. The Congressional Society established the John R. "Tex" McCrary Award for Excellence in Journalism in recognition of his lifelong service to unbiased reporting on military matters, veterans, and , honoring journalists who exemplify similar dedication through distinguished coverage and integrity.

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