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The Felix Project

The Felix Project is a London-based charitable organisation founded in that rescues edible surplus from suppliers across the —such as supermarkets, wholesalers, and producers—and redistributes it free of charge to over 1,000 groups, schools, and relief programs serving vulnerable populations. Its operations address dual challenges of waste, with the discarding millions of tonnes of safe annually, and food insecurity affecting households reliant on emergency provisions. Established by entrepreneur Justin initially with private funding and two distribution vans, the charity expanded rapidly through partnerships with food businesses donating surplus stock that cannot be sold due to cosmetic defects, , or short shelf lives, while ensuring compliance with standards. , who received an in 2023 for services to food redistribution, named the organisation after his son , who died from in 2014; the initiative reflects a commitment to practical intervention in London's social needs without reliance on government subsidies for core logistics. The project has distributed the equivalent of tens of millions of meals since , operating a fleet of refrigerated vehicles for daily collections and deliveries, and emphasizing efficiency in to maximize nutritional impact—such as providing fresh produce and proteins to programs supporting children and low-income families. While internal critiques have surfaced regarding dynamics in employee reviews, no systemic operational scandals have emerged, with growth sustained by volunteer networks and corporate collaborations that prioritize surplus diversion from landfills over profit motives.

Founding and History

Origins and Establishment

The Felix Project was founded in 2016 by Justin Byam Shaw in , , as a food redistribution charity aimed at rescuing surplus food from the industry to combat waste and hunger among vulnerable populations. The initiative was directly inspired by the death of Shaw's 14-year-old son, Byam Shaw, from in 2014, with the organization established to honor Felix's compassionate character and his desire to help those in need. had demonstrated early for food insecurity, notably after noticing boys at a youth tournament who had skipped breakfast due to lack of resources, prompting Shaw to channel this legacy into systemic action against food poverty. Shaw personally funded the charity's early stages, focusing its mission on sourcing high-quality surplus from suppliers like wholesalers and supermarkets for redistribution to over 600 partner charities, schools, and community organizations serving London's at-risk groups. Jane Byam Shaw, Felix's mother and Justin's wife, co-supported the effort, later recalling Felix's aversion to hunger: "He really hated the thought of anyone going hungry." Registered as a charity (number 1168183) and limited company (number 10068253) in England and Wales, the project began operations with a singular emphasis on bridging food excess in the supply chain to immediate community needs, without initial reliance on broad public appeals.

Early Development and Growth

The Felix Project began operations in 2016 with modest infrastructure, utilizing a single van and a depot in to collect surplus from an initial small network of suppliers, including local shops, and redistribute it to a handful of charities serving vulnerable populations. This phase emphasized direct logistics for perishable goods, drawing on volunteer drivers to bridge suppliers and recipients amid London's challenges. Rapid expansion followed in the subsequent years, as the charity broadened its supplier base to encompass , wholesalers, farms, and restaurants, while growing its recipient network to hundreds of community organizations, schools, and food banks across . By the close of its second year of operation in 2018, the organization had achieved a fivefold increase in food collection and delivery volumes, supported by enhancements in volunteer coordination and route planning to handle escalating demand. Early metrics indicated that within the first six months, the project facilitated the equivalent of nearly 300,000 meals through redistributed surplus, scaling to approximately one million meals in the first year as operational efficiency improved. This growth period also saw the addition of dedicated programs to optimize , such as initial volunteer-driven route optimization initiatives, which addressed bottlenecks in perishable food handling and enabled the charity to establish itself as London's leading food redistribution entity by the early 2020s. The expansion was fueled by increasing awareness of food insecurity post the charity's launch, with recipient organizations proactively seeking partnerships from the outset.

Recent Merger with FareShare

In September 2025, The Felix Project, 's largest food redistribution charity, announced its merger with FareShare, the UK's leading national food redistribution organization, to form a unified entity aimed at amplifying efforts against food waste and insecurity. The merger integrates FareShare's established nationwide network, spanning over 30 years of operations and partnerships with more than 8,000 charities and 1,200 community organizations, with The Felix Project's specialized logistics and innovation in , including its high-volume producing 5,000 meals per day. The combined organization, set to operate as a single charity by 2026 under The Felix Project branding with phased integration, will be led by Charlotte Hill OBE as chief executive—previously CEO of The Felix Project—and Kris Gibbon-Walsh as deputy chief executive, formerly FareShare's CEO. Dominic Blakemore, CEO of Compass Group, will serve as board chair, with Gavin Darby, former president of the Food and Drink Federation and current chair of The Felix Project, as vice-chair. This leadership structure is intended to leverage complementary expertise for scaled operations. Rationale for the merger centers on addressing the UK's annual food waste of 10.7 million tonnes and food insecurity affecting 14% of households, amid rising demand that individual charities struggle to meet alone. Proponents cite enhanced efficiency in rescuing surplus food from farms, manufacturers, and retailers; pooled resources for greater funding and policy influence, such as advocating for initiatives like a proposed £15 million fund for farm surplus redistribution; and amplified social impact, with the pre-merger entities already delivering 148 million meal equivalents in 2024/25 and generating £13 in social value per £1 donated. Charlotte Hill emphasized the goal of achieving " where no good food is wasted and nobody goes hungry," while the merger is projected to support over 1 million people annually through expanded redistribution. No significant operational disruptions or financial details of the merger have been publicly disclosed as of October 2025, though the focus remains on strengthening resilience for communities facing economic pressures.

Operations and Methods

Food Rescue Processes

The Felix Project rescues surplus food primarily from the , including , wholesalers, restaurants, farms, and manufacturers, where items such as fresh , , , , and baked goods become excess due to , cosmetic imperfections, or nearing sell-by dates. Suppliers notify the of available surplus, which is then collected via a fleet of over 65 refrigerated vans operating seven days a week on a free door-to-door basis, often driven by volunteers. This collection targets high-quality, nutritious that would otherwise be discarded, with the organization handling both one-off donations and regular pickups from over 500 suppliers as of 2024. Upon arrival at one of The Felix Project's depots—such as those in , , or the newer Food Factory—volunteers and staff sort the food by type, check for quality and safety, and separate items unfit for redistribution. Sorting emphasizes rapid processing to maintain freshness, with short-shelf-life items prioritized; the facility, operational since 2025, enables processing of perishable gluts like excess fruits or vegetables that require immediate handling, such as peeling or portioning, to extend usability. All handling adheres to food safety , including full from donor to recipient, temperature-controlled in refrigerated units, and for over 15,000 volunteers and employees on hygiene and compliance; retailer authorizations from partners like and ensure safe resale or donation protocols are followed. Redistribution occurs swiftly, typically within hours or days, to over 1,000 community partners including banks, , homeless shelters, and community centers across London's 32 boroughs, prioritizing deprived areas. Deliveries use the same refrigerated , with recipient organizations required to demonstrate safe handling capabilities and report usage for accountability. Specialized initiatives like Farm involve volunteer-led —harvesting unpicked crops directly from farms—to capture surplus, which is then transported and integrated into the sorting process. In 2024, these methods enabled the of 15,846 tonnes of , equivalent to 38 million meals, underscoring the efficiency of time-sensitive in minimizing waste while maximizing nutritional delivery.

Redistribution Network and Logistics

The Felix Project operates a centralized redistribution focused on , collecting surplus food from approximately 328 suppliers, including major retailers such as and , wholesalers, restaurants, and farms. The and team coordinates daily pickups using a fleet of over 65 refrigerated vans, which operate seven days a week to ensure rapid transport of perishable items while maintaining standards and traceability. Collections emphasize high-quality, edible surplus that would otherwise be wasted, with logistics designed for efficiency, including specialized vehicles and containers for safe handling. At four depots across , collected food is sorted, organized, and packed by teams of staff and volunteers, with redistribution typically occurring within hours or days to preserve freshness. For produce requiring further preparation, Felix's Kitchen—launched in July 2021—processes surplus into cooked meals, which are packaged, labeled, chilled, and readied for delivery, preventing additional waste from short-shelf-life items. A new Felix Food Factory in , operational as of 2025, expands processing capacity for glut items and perishables that cannot be immediately redistributed. In 2024, these operations handled 15,846 tonnes of food, supported by 13,398 volunteers contributing over 146,000 hours for tasks like sorting and van assistance. Distribution occurs via the same fleet, delivering free of charge to over 1,000 partner organizations weekly, including food banks, schools, soup kitchens, and community programs in deprived areas, reaching an estimated 500,000 individuals. The network prioritizes frontline charities and maintains a waiting list of over 600 organizations, with electric vans integrated to enhance in . This model has enabled the equivalent of 38 million meals redistributed in 2024, equivalent to £63 million in food value.

Partnerships with Suppliers and Recipients

The Felix Project establishes partnerships with suppliers to rescue surplus edible food that would otherwise be wasted, primarily through scheduled collections or direct deliveries to its warehouses. Suppliers encompass , wholesalers, farms, restaurants, delis, and producers, with the organization sourcing from over 300 such entities as of 2024. These collaborations enable the recovery of diverse items, including fresh produce via the Felix Fresh initiative, which processes and redistributes items like fruits and to extend their usability. Notable examples include , which has donated ingredients equivalent to over 4.9 million meals since 2017, and IFCO Systems, which supports logistics for reusable packaging to facilitate food donations. On the recipient side, the charity redistributes rescued food free of charge to more than 1,200 community organizations, charities, schools, and similar entities across all 32 London boroughs, reaching approximately 500,000 individuals weekly. Recipients primarily serve vulnerable groups such as homeless shelters, domestic abuse refuges, and after-school programs, with over 50% operating in London's five most deprived neighborhoods; examples include the Black Prince Trust community center. Distribution occurs via a coordinated logistics network involving sorting at Felix Project facilities and scheduled deliveries, supplemented by prepared meals from its in-house kitchen—nearly 1.3 million such meals in 2024 alone. In total, these partnerships facilitated the redistribution of 15,846 tonnes of food (valued at £63 million) equivalent to 38 million meals in the year ending May 2025.

Impact and Effectiveness

Quantifiable Achievements and Metrics

In 2024, The Felix Project rescued and redistributed 15,846 tonnes of surplus food from the , equivalent to providing 38 million meals to more than 1,200 community organizations serving vulnerable populations in . This volume of food, valued at approximately £63 million, prevented waste while addressing immediate needs. The organization also distributed 1.46 million non-food items, such as products and household essentials, to support broader welfare efforts. Prior to 2024, The Felix Project's operations scaled significantly; in , it rescued over 12,000 tonnes of food, sufficient to produce more than 29 million meals. Specialized programs contributed further: Felix's Kitchen prepared 1.3 million meals from surplus ingredients between July 2021 and December , averting 516 tonnes of waste. In 2023, the charity doubled its frozen food rescues to 362 tonnes, equating to nearly 862,000 additional meals. Environmental metrics underscore efficiency: the 2024 rescues avoided nearly 18,000 tonnes of embedded CO2 emissions associated with food production and disposal. These outcomes reflect logistical expansions, including a fleet of refrigerated vehicles and partnerships with over 500 suppliers, enabling weekly distributions reaching approximately 500,000 individuals indirectly through recipient charities. Independent evaluations, such as those commissioned for fundraising, have validated these figures by tracking delivery logs and waste diversion data.

Broader Societal Effects

By redistributing surplus food, The Felix Project has contributed to environmental by preventing an estimated 17,730 tonnes of CO₂ equivalent emissions in 2024 through the avoidance of food waste disposal, which accounts for 8-10% of global . The embedded gases in the 16,000 tonnes of rescued food exceeded 21,000 tonnes of CO₂e that year, underscoring the scale of diverted waste from landfills and . These efforts align with broader reductions in resource inefficiency, including water and associated with uneaten food production. On the social front, the organization's redistribution network has bolstered community resilience by delivering food to over 1,200 organizations across all 32 London boroughs, reaching approximately 500,000 individuals weekly, with 50% of supplies directed to the city's five most deprived neighborhoods. This has enabled recipient charities to redirect saved funds toward non-food services, such as health and employability programs, including training for 64 participants in skills like first aid and forklift operation over two years. Additionally, initiatives like Felix's Multibank, launched in July 2024, have distributed 1.5 million non-food household items to 95,000 people weekly, addressing multidimensional poverty and supporting vulnerable groups including children, the elderly, and the homeless. The Felix Project has influenced policy to foster systemic improvements in and , establishing a Policy Unit in 2024 that secured £15 million in government funding in February 2024 for a surplus redistribution pilot, later re-announced to deliver 60 million meals nationwide and avert 45,000 tonnes of CO₂e. Advocacy efforts include pushing for a to reduce donation liabilities—modeled on U.S. precedents—and collaborating with the Department for Environment, Food & Rural Affairs to reform farmer subsidies, aiming to elevate redistribution rates from 1% to 8% of surplus produce. Partnerships with the have targeted holiday hunger, providing free school-break meals, while overall operations have saved recipient organizations millions in costs, as evidenced by £37 million in charity savings from 30 million equivalent meals in 2021.

Criticisms and Limitations

Employee reviews on platforms such as have highlighted internal criticisms regarding workplace culture at The Felix Project, with some former staff describing the organization as having become "rotten to the core" in recent years due to top management's alleged promotion of toxic individuals and poor leadership practices. Despite an overall employee recommendation rate of 86% and a 4.3 out of 5 rating on based on 25 reviews, isolated accounts point to issues like favoritism and a deteriorating work environment post-early growth phases. Similarly, reviews on and Breakroom note high-pressure responsibilities and multiple overlapping roles contributing to stress, though these are balanced by praise for the mission's social impact. Operationally, The Felix Project's model relies heavily on unpredictable surplus food donations from the industry, which can fluctuate with economic conditions, disruptions, or retailer policies, limiting consistent redistribution volumes despite record achievements like 15,846 tonnes rescued in 2024. Prior to the September 2025 merger with FareShare, its London-centric focus constrained national scalability, addressing only regional and while broader UK food insecurity persisted, with charities collectively rescuing just 1% of edible surplus. Logistical challenges, including coordinating volunteer drivers in congested urban areas and manual route planning before digital upgrades, have historically increased inefficiencies, though initiatives like the RouteMe app mitigated some of these by reducing manual data entry hours. Critics of food redistribution charities more broadly, including models like The Felix Project's, argue that such efforts provide symptomatic relief without tackling root causes of food poverty, such as stagnation or failures, potentially fostering among recipients and diverting attention from systemic reforms. The organization's emphasis on short-term rescue and delivery, while effective for immediate needs, has faced implicit scrutiny in evaluations noting the need for complementary to influence farming incentives and reduce upstream waste generation. No major public scandals or regulatory inquiries have been reported by the Charity Commission as of October 2025, underscoring its operational integrity amid these constraints.

Funding and Sustainability

Revenue Sources

The Felix Project derives the majority of its revenue from voluntary contributions, including donations, , and in-kind from corporations, foundations, governments, and individuals. In the financial year ended 31 December 2023, total income reached £12,880,736, with donations and accounting for £12,669,921, or over 98% of the total. This reliance on philanthropic and funding underscores the charity's dependence on external rather than commercial activities, as other income streams such as trading (£9,792) and investments (£172,484) remained negligible. Corporate partnerships and donations formed the largest category within voluntary income, contributing £5,665,057 in 2023, reflecting collaborations with entities and businesses like , , and Retail, which provide both monetary support and surplus food logistics. Government followed closely at £2,393,216, including a significant £2 million allocation from the via the Mayor's Fund for London to fund the distribution of 7 million meals. Trusts and foundations added £2,219,980, with key supporters such as the , Rothschild Foundation, and Pears Family Charitable Foundation. Individual giving (£592,609) and community events (£746,600) supplemented these, while major donors provided £920,514 and donated goods/services valued at £131,945.
Income Category (2023)Amount (£)Proportion of Total Income (%)
Corporate & Partnerships5,665,05744.0
Government Grants2,393,21618.6
Trusts & Foundations2,219,98017.2
Community & Challenges746,6005.8
Major Donors920,5147.1
Individual Giving592,6094.6
Donated Goods/Services131,9451.0
Other (Trading, Investments, etc.)210,8151.6
By 2024, total income grew to £15,872,870, indicating sustained expansion in donor support amid increasing demands, though detailed breakdowns for that year were not yet publicly segmented in available reports. In-kind contributions, such as surplus from suppliers across farms, wholesalers, , and sectors, bolster operations but are not classified as revenue; these are valued separately in impact metrics rather than .

Financial Oversight and Efficiency

The Felix Project is governed by a board of trustees responsible for strategic direction, financial oversight, and ensuring compliance with the Charities SORP (FRS 102) and Companies Act 2006. The board, comprising 13 trustees as of December 2024, operates through sub-committees focused on , , operations, and to monitor risks, internal controls, and resource allocation. Trustees receive no and maintain a reserves policy targeting at least six months of budgeted unrestricted expenditure, approximately £3.0 million, with free reserves at £2.5 million in 2024 to support sustainability amid fluctuating food donations and demand. strategies, updated in 2022 and 2024, address key areas such as income volatility, disruptions, and cyber threats through regular reviews and mitigation plans. Financial statements undergo independent by Sayer Vincent LLP, which issued an opinion on the 2024 accounts on 30 May 2025, confirming true and fair representation without material misstatements. As a (No. 1168183) under the Charity Commission, the organization files annual returns and accounts publicly, enabling external scrutiny of its operations. Internal controls emphasize cost minimization and volunteer utilization to support core activities, with no reported failures or regulatory interventions in recent filings. In terms of efficiency, 89% of 2024's £14.0 million total expenditure (£12.5 million) directly supported charitable activities, including rescue and redistribution, while raising funds accounted for 11% (£1.5 million) and support/governance costs were contained at around 6%. This aligns with 2023 patterns, where administrative and support costs represented 11% of total expenditure (£1.5 million out of £13.9 million), reflecting a focus on operational optimization such as process innovations and impact measurement to maximize per pound spent. Staff costs rose to £7.4 million in 2024 due to headcount expansion from 167 to 202 and adherence to the , yet overall efficiency is evidenced by rescuing 16,000 tonnes of against £15.9 million income, yielding surpluses that bolstered net assets to £12.7 million.

Campaigns and Public Engagement

Key Initiatives

One of the primary initiatives of The Felix Project is Felix's Kitchen, a facility launched in July 2021 that converts surplus food into prepared meals for distribution to vulnerable populations. Operating in East London, the kitchen utilizes safe but unsellable ingredients from the food industry, involving staff, volunteers, and professional chefs to produce over 4,000 meals daily, thereby feeding more than 4,000 individuals each day through partner charities and community organizations. This program addresses both the UK's annual 10 million tonnes of food waste and London's daily hunger affecting around 400,000 children, with notable visits from figures such as King Charles III in February 2023 highlighting its operational scale. Felix Fresh, a more recent pop-up market initiative, focuses on redistributing surplus fresh produce to prevent from seasonal gluts of UK-grown fruits and . Events are hosted at community sites across , allowing free access for residents to collect bags of items like potatoes, courgettes, and bananas; to date, it has distributed over 90,000 kg of produce through 18 events, with plans for at least 18 more in partnership with social enterprises such as Cook for Good in . The program targets inefficiencies in fresh produce supply chains, aiming to avert hundreds of thousands of kilograms of additional annually. The Restaurants Feed London campaign engages the sector by encouraging restaurants to donate surplus or add small surcharges to bills, funding redistribution efforts. Relaunched annually, the 2025 iteration sought expanded participation to amplify impact, ultimately supporting the equivalent of 182,000 meals through collective contributions. For instance, every £100 raised enables the delivery of 290 meals to charities aiding those in need. This initiative complements broader appeals like the Winter Campaign, which targets child hunger by highlighting that one in three working parents struggles to feed their children. Additional supporting programs include the , a volunteer-driven collection and delivery service for end-of-day surplus from businesses, and the , which sources directly from primary producers to enhance fresh food recovery. These efforts integrate with an employability program launched to assist participants in gaining work skills through involvement in food handling and logistics.

Advocacy Efforts

In 2024, The Felix Project established a dedicated Policy Unit aimed at advocating for systemic changes to reduce food waste and address food insecurity in the UK. The unit, led by CEO Charlotte Hill and policy director Dan Byam Shaw, focuses on influencing government policy through research, partnerships, and direct to enhance food redistribution and incentives. This initiative marked a shift from operational redistribution to broader policy engagement, seeking to scale national efforts beyond charitable logistics. A key advocacy campaign involved commissioning a study by consultancy & Co, which estimated that UK farms generate 180,000 to 270,000 tonnes of edible surplus annually, including 120,000 to 180,000 tonnes of harvested produce equivalent to 285 to 428 million meals. Only 8,000 tonnes (4%) of such farm surplus was redistributed in , prompting the to urge the to double redistribution volumes by integrating into the Sustainable Farming Incentive (SFI) scheme. The proposal called for £10 million to £23 million in incentives, potentially unlocking £90 million worth of while aligning with the Department for Environment, & Rural Affairs (Defra) priorities on and . This policy recommendation was launched at the Groundswell Festival in and supported by a joint letter from sector organizations, including FareShare. The Policy Unit's efforts contributed to securing £15 million in government funding for a farm-gate surplus food pilot scheme, initially announced by in February 2024 following a collaborative campaign with FareShare. The funding, aimed at redistributing farm surplus to charities, is projected to deliver over 60 million meals and prevent 45,000 tonnes of CO₂ equivalent emissions from waste. It was reinstated after the July 2024 , demonstrating sustained policy influence amid political transitions. Additional collaborations with and the Mayor's Office have advanced local policies on holiday hunger relief, integrating surplus food into and programs.

Awards and Recognition

The Felix Project won the Waste Not Want Not Award at The Grocer Gold Awards 2024 for its large-scale farm rescue operation, which redistributed surplus produce from a major supplier to community organizations across . In 2025, co-founder Jane Byam Shaw received the Game Changer Award at the Women of the Year Lunch & Awards, recognizing her leadership in establishing the charity's food redistribution model. The organization's Felix's Kitchen initiative earned Circular Food Pioneer Project status from the Food Flagship Initiative, administered by the , for advancing practices in food processing and waste reduction. The Empty Plate Emergency Appeal, aimed at addressing child food insecurity amid rising living costs, was named a finalist in the Business Charity Awards. In 2024, The Felix Project was selected as Charity of the Year by the , supporting fundraising efforts for its operations during the 2024-25 academic year.

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