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Indeed

Indeed is an multinational and the world's largest , founded in 2004 and headquartered in . As a of the company Holdings, it operates in over 60 countries and connects millions of job seekers with employers through AI-powered tools and proprietary data. Indeed's mission is to help people get by prioritizing job seekers with free access to job searches, resume posting, company research, and career advice resources. The platform aggregates job listings from thousands of websites and company career pages, allowing users to search for opportunities across industries and locations while offering employers pay-for-performance advertising to reach qualified candidates. Key statistics highlight its scale: as of March 2025, Indeed hosts 615 million verified job seeker profiles worldwide, is used by over 3.3 million employers, and facilitates 27 hires every minute. Co-founded by Paul Forster and Rony Kahan, with Kahan serving as chairman, the company has grown into a global leader in talent acquisition, incorporating advanced features like AI-driven resume matching and hiring solutions to streamline the process.

Overview

Founding and Early Milestones

Indeed was founded on November 26, 2004, by Paul Forster and Rony Kahan in Stamford, Connecticut, with concurrent operations established in Austin, Texas. The platform launched as a job aggregator, initially compiling approximately 1.5 million job listings from external sources including Craigslist, Monster, and CareerBuilder, while eschewing direct employer postings to focus on simplifying searches across fragmented online job boards. In 2005, Indeed introduced the beta version of its job advertising network, allowing employers to bid on promoted placements for greater visibility among job seekers. That August, the company raised $5 million in a funding round led by , alongside and , to support platform development and expansion. A pivotal early milestone occurred in October 2010, when Indeed overtook Monster.com in U.S. unique visitor traffic, recording 12.3 million visitors compared to Monster's 12.1 million and establishing itself as the nation's leading job search site. In 2011, reflecting rapid growth to 130 employees, Indeed relocated its headquarters to Austin, Texas, solidifying the city's role as a core operational hub alongside Stamford.

Ownership and Corporate Structure

In October 2012, Recruit Co. Ltd., a human resources and information services company now known as Recruit Holdings Co., Ltd., acquired Indeed for approximately $1 billion, establishing it as an independent while allowing operational . This acquisition integrated Indeed into Recruit Holdings' global portfolio, enhancing its reach in the HR technology sector without altering Indeed's core management structure. Recruit Holdings, headquartered in , , operates as a multinational with diverse and business solutions across more than 60 countries and regions. , as its flagship technology subsidiary, extends this footprint by providing job search services in over 60 countries and supporting 28 languages, facilitating international talent matching. The company's centers on employer-paid services, including premium sponsored job postings that enhance visibility, fees for accessing candidate resumes, and branding tools such as company pages and ads, collectively generating over $9 billion annually for the HR Technology segment as of fiscal year 2025. Indeed maintains a decentralized corporate structure with dual headquarters in Austin, Texas—its primary operational hub—and Stamford, Connecticut, supporting global operations through additional offices worldwide. Hisayuki "Deko" Idekoba serves as CEO as of June 2025, with Rony Kahan as chairman. As of mid-2025, Indeed employs approximately 20,000 people globally, reflecting its scale amid ongoing expansions like the new Stamford co-headquarters opened in the second half of 2025. On the financial front, parent company Recruit Holdings announced a ¥250 billion stock buyback program in October 2025, spanning October 17 to April 30, 2026, amid a 31% decline in its share price for the year, aimed at bolstering shareholder value.

History

Launch and Initial Growth

Following its early successes, Indeed experienced rapid operational expansion in the early , building on a 2010 milestone where it surpassed as the top U.S. job site by unique visitors, with 12.3 million monthly users compared to Monster's 12.1 million. The platform's core model allowed direct job applications by redirecting users to employer sites without requiring registration on Indeed, streamlining the process and increasing applicant volume. This complemented the launch of resume posting and storage capabilities in March , allowing job seekers to upload documents in formats like Word, PDF, RTF, , or through their free accounts, edit them as needed, and share via public URLs or keep private for targeted applications. To support scaling amid surging demand, Indeed expanded its resume features throughout 2011, including the September rollout of a searchable resume database with over 1 million entries, where employers could perform keyword-based queries for free initially, with contact options via secure forms that protected user by stripping personal details from public profiles. Concurrently, the company expanded its , office in 2011, growing from an established team to 90 employees to handle engineering and sales needs in a burgeoning tech hub. These enhancements drove significant user growth, with the site reaching 60 million unique monthly visitors by early 2012 and aggregating over 60 million job listings worldwide. Early revenue strategies focused on performance-based models, primarily sponsored job placements where employers paid per click or qualified applicant, generating the bulk of income while avoiding upfront listing fees. Indeed also formed partnerships with over 25,000 websites, including major outlets like , to syndicate sponsored postings across the web, amplifying reach and contributing to doubled year-over-year revenue. International expansion accelerated in , with about 50% of traffic originating outside the U.S. and the opening of an EMEA headquarters in , , in March to localize content and support entry into over 50 countries. By late , these efforts positioned Indeed for further global scaling, culminating in its acquisition by Recruit Co. Ltd.

Key Acquisitions

Indeed's acquisition strategy, beginning in earnest after , focused on bolstering its job aggregation capabilities, enhancing employer tools, and incorporating user-generated insights to strengthen its position in the online recruitment market. These moves, primarily under the of Recruit Holdings, allowed Indeed to integrate complementary technologies and data sources, expanding its ecosystem beyond core search functionality. In 2016, Indeed acquired , a competing founded in 2003, to enhance its aggregation of job listings from various sources and improve search accuracy for users. The deal, valued at an undisclosed amount, enabled Indeed to incorporate Simply Hired's proprietary indexing technology, which helped streamline the discovery of niche and hard-to-find positions across the . This acquisition was pivotal in scaling Indeed's database, reportedly increasing its coverage of global job postings by integrating over 8 million listings at the time. A landmark purchase occurred in when Indeed acquired , the popular platform for anonymous company reviews and salary transparency, for $1.2 billion in cash. This acquisition aimed to integrate Glassdoor's vast repository of employee feedback—over 48 million reviews by then—directly into job search results, providing seekers with insights into workplace culture and compensation before applying. The move significantly enriched Indeed's offerings, allowing users to access review data alongside job postings, which boosted user engagement and trust in the platform. In 2019, Indeed pursued two targeted acquisitions to advance its employer-side analytics and management tools. First, it bought Syft, a UK-based workforce scheduling software provider, for an undisclosed sum, to incorporate AI-driven forecasting and shift management features into its suite for hospitality and retail sectors. Later that year, Indeed acquired ClickIQ, a UK firm specializing in recruitment marketing analytics, enhancing its ability to track candidate sourcing and optimize job ad performance through data-driven insights. These deals collectively fortified Indeed's backend capabilities, enabling more precise matching between employers and applicants. By July 2025, Indeed announced the full integration of Glassdoor's operations into its own platform, including the adoption of shared technology stacks for and user interfaces, as part of ongoing synergies under Holdings. This merger streamlined redundant functions while preserving Glassdoor's review database, ultimately embedding employee insights more deeply into Indeed's job search experience to inform decisions on company fit and career progression. The integration has been credited with improving overall platform efficiency, though it coincided with workforce adjustments at both entities.

Recent Developments and Challenges

In 2024 and 2025, Indeed continued its tradition of publishing annual Jobs & Hiring Trends Reports through its Hiring Lab research division, providing data-driven insights into labor market dynamics. The 2025 US Jobs & Hiring Trends Report, released in December 2024, forecasted a bifurcated job market influenced by AI adoption, with sectors like construction, manufacturing, and healthcare experiencing strong demand while others faced stagnation due to economic cooling and automation shifts. This report highlighted a potential "soft landing" for the economy, with hiring volumes stabilizing but remaining below pre-2023 levels, and emphasized AI's role in exacerbating skill gaps across industries. Complementing this, the Global Jobs & Hiring Trends Report in January 2025 analyzed international patterns, noting AI-driven productivity gains in high-wage roles but persistent challenges in talent shortages for specialized positions. Throughout 2025, Indeed introduced several -powered products to address inefficiencies in , including tools designed to relax rigid job requirements and enhance . In September 2025, the company launched Indeed Talent Scout and Indeed Career Scout, features that analyze candidate profiles to suggest adjustments to job criteria—such as broadening experience thresholds—and recommend competitive pay ranges based on , aiming to accelerate matches in a slowing hiring environment. These innovations were positioned as responses to prolonged hiring cycles, with CEO statements emphasizing the delegation of routine tasks like resume screening and initial outreach to to reduce time-to-hire by up to 30% in tested scenarios. Earlier in the year, CEO Hyams reiterated at the in January 2025 that would transform rather than replace functions, particularly by streamlining slow processes amid talent shortages. Indeed received recognition for these advancements when Fast Company named it a 2025 Most Innovative Company in the workplace category, specifically praising its AI-powered hiring solutions like Smart Sourcing, which automates candidate matching to improve efficiency for employers and job seekers. This accolade underscored Indeed's focus on AI integration to make hiring faster and more equitable, building on Smart Sourcing's earlier rollout in 2024. In July 2025, Indeed executed an operational merger of Glassdoor—acquired in 2018—into its core platform to streamline HR technology offerings, consolidating review and job search functionalities under a unified AI-enhanced ecosystem. This restructuring aimed to eliminate redundancies and accelerate AI deployment across both brands, positioning Indeed to better compete in a consolidating recruitment market.

Business Model and Features

Core Job Search Functionality

Indeed's core job search functionality centers on aggregating job listings from a vast array of sources, enabling users to discover opportunities efficiently. The platform compiles postings from thousands of websites, including company career pages, other job boards, and applicant tracking systems, creating a that spans millions of jobs worldwide. Users can refine their searches using advanced filters for criteria such as location, salary range, job type (e.g., full-time, part-time, ), experience level, and company ratings, allowing for targeted results that match individual preferences. A key feature is the Easy Apply option, introduced in , which streamlines the application process by permitting job seekers to submit applications with a single click using a pre-uploaded resume or profile information, reducing barriers to applying. This functionality supports quick submissions for compatible postings, often requiring only basic details like contact information alongside the resume. Job seekers can utilize Indeed's resume builder and storage tools to create, upload, and manage professional resumes directly on the platform. These resumes become searchable by employers through Indeed Resume, a database that allows profiles to be indexed based on skills, experience, and location, increasing visibility to potential recruiters without additional cost. The tools include customizable templates and tips for optimization, ensuring resumes are ATS-friendly and easy to update. The enhances accessibility, offering on-the-go job searching, filtering, and applications identical to the desktop version, with support for over 28 languages to accommodate global users. All core features remain free for job seekers, including unlimited resume posting, profile creation, and personalized job alerts delivered via to notify users of new matches based on saved search criteria.

Employer and Premium Services

Indeed provides employers with sponsored job postings to increase visibility among job seekers, operating primarily on a (PPC) model where costs are incurred only when a clicks on the listing. Employers set a daily , typically starting at $5 per day or $150 per month, allowing to remain active until paused or the budget is exhausted. Sponsored postings appear higher in search results and can target specific locations or roles, with options for Standard and tiers that offer enhanced distribution and applicant quality. The tier, for instance, prioritizes in more competitive markets by allocating a larger share of impressions to qualified candidates. Access to Indeed's resume database enables employers to conduct targeted searches for passive candidates using advanced filters such as skills, level, , and expectations. This service, known as Indeed Resumes, allows viewing and contacting candidates directly, with premium access provided through Smart Sourcing subscriptions that include unlimited searches and customizable outreach messages. Basic subscriptions start at $120 per month for limited contacts, while higher tiers like Professional at $400 per month (as of November 2025) offer up to 100 contacts and additional matching features. Employers can enhance their presence via Company Pages, which serve as hubs to showcase culture, benefits, and open roles, integrating seamlessly with external career sites and applicant tracking systems (ATS). Premium Company Pages unlock advanced customization, including video uploads, image galleries, and branded job apply buttons, helping to differentiate the employer in a crowded . These pages also support ATS integrations, automatically syncing job data from platforms like Workday or to ensure consistent across Indeed and the employer's own site. Analytics tools within the Indeed employer dashboard provide insights into application rates, candidate engagement, and hire outcomes, enabling data-driven refinements to strategies. Employers can track metrics such as views, clicks, and rates for individual postings, with access offering deeper benchmarks like source-of-hire analysis. Integration with acquired platforms like extends these capabilities, incorporating employer review data to correlate branding efforts with application trends and overall hiring efficiency. Pricing for these premium services is tiered to accommodate different business needs, with sponsored jobs billed via flexible budgets and resume access structured around subscription levels for exclusive candidate outreach. For example, Smart Sourcing's tiers scale from basic unlimited search at lower costs to advanced plans with priority matching, ensuring employers pay based on usage and scale.

AI-Powered Innovations

Indeed has integrated extensively into its platform to enhance job matching accuracy by analyzing resumes, job postings, skills, experience, and candidate preferences. These AI-driven algorithms employ and models, including integrations with OpenAI's technology, to generate personalized recommendations and contextual explanations for matches, improving relevance and application rates for both job seekers and employers. A key example is the Smart Sourcing tool, launched in 2024 and recognized for innovation in 2025, which automates candidate matching and outreach by highlighting relevant profiles and generating customized messages based on job descriptions and resumes. This AI-powered feature streamlines sourcing for employers, reducing time-to-hire while maintaining a human touch in communications. In September , Indeed introduced new products, including Talent Scout and Career Scout, which leverage to advise employers on optimizing job postings—such as suggesting increases to attract more candidates or relaxing requirements to broaden talent pools. These tools provide real-time insights into market trends, enabling data-driven adjustments that enhance hiring efficiency and equity. Indeed incorporates AI into its labor market trends reports, such as the 2025 AI at Work Report, to forecast shifts in job requirements, including evolving education needs in postings. For instance, analysis shows over half of U.S. job postings on the platform no longer require formal education, reflecting AI-driven predictions of skills-based hiring trends that prioritize practical abilities over degrees. To address potential biases, Indeed adheres to ethical AI guidelines emphasizing fairness, , and regular auditing of systems for discriminatory outcomes in hiring recommendations. These principles aim to reduce inequalities by proactively testing models and ensuring diverse data inputs, aligning AI use with equitable practices.

Global Operations

International Expansion

Indeed began as a U.S.-focused upon its launch in 2004, but quickly pursued international growth to tap into global labor markets. Its first expansion outside the occurred in in 2005, followed by the in July 2007, where it introduced Indeed.co.uk as a comprehensive aggregator for job listings. By 2008, Indeed had entered , marking its initial foray into , and continued broadening its footprint with launches in European markets like , as well as additional Asian countries including and in 2009. The 2012 acquisition by Recruit Co. Ltd., a HR technology firm, accelerated Indeed's global strategy, providing resources for rapid scaling. At the time of the acquisition, Indeed operated in over 50 countries; by 2024, it had expanded to more than 60 countries, offering tailored job boards that aggregated listings from diverse sources to suit regional needs. This growth involved strategic entry methods, such as partnering with local job sites for content aggregation— for instance, pulling listings from prominent platforms like in and Vagas.com or Catho in —to enhance coverage without building entirely new infrastructures from scratch. By 2025, Indeed's international operations handled billions of job searches annually across its global regions, reflecting its scale in connecting job seekers and employers worldwide. To support this expansion, the platform adapted to regional regulatory environments, notably achieving compliance with the European Union's (GDPR) since its implementation in 2018 through measures like data minimization, user rights to access and deletion, and establishing Indeed Ireland Operations Limited as its main EU establishment for data processing. These adaptations ensured legal alignment while maintaining seamless operations in and beyond.

Market Adaptations and Localization

Indeed supports operations in over 60 through availability in 28 languages, enabling users to access the platform in their preferred tongue for seamless job searching and employer interactions. This multilingual framework includes support for non-Latin scripts, such as Simplified for the market and for regions like the and , ensuring accessibility in diverse linguistic environments. To better align with local employment landscapes, Indeed customizes tools like estimators and job categories to reflect regional economic and labor norms. For instance, data is presented in localized formats on country-specific sites, such as .indeed.com, where estimates account for local currencies and market rates. In , job categories are adapted to emphasize freelance and opportunities, catering to prevalent practices in countries like and . In high-mobile-penetration markets like , Indeed prioritizes mobile-first design, with the platform optimized for app-based usage and features like job alerts to deliver notifications directly to users' phones. These adaptations address connectivity challenges and user behaviors in regions where access often outpaces usage. Indeed ensures with region-specific regulations to maintain and legality across borders. In the , the platform adheres to the General Data Protection Regulation (GDPR) by processing through its entity and providing users with to , rectify, or delete . Similarly, in , Indeed complies with the Act on the Protection of Personal Information (APPI), which governs data handling and requires explicit consent for processing sensitive employment-related . Following Recruit Holdings' 2018 acquisition of for $1.2 billion, Indeed has integrated company review functionalities, allowing for cultural adaptations in how reviews are displayed and moderated by region. For example, in markets with stricter anonymity laws or cultural sensitivities, such as parts of and , review integrations prioritize and relevance to local workplace norms, enhancing without uniform application globally.

Sponsorships and Partnerships

Sports and Event Sponsorships

Indeed has engaged in sports sponsorships primarily to enhance brand visibility among job seekers and employers in key markets. A cornerstone of this strategy is its long-term partnership with the German Bundesliga club , initiated in 2017 as the club's main sponsor. This deal includes prominent branding on the team's kits, positioning Indeed's logo front and center during matches to reach millions of European football fans. The sponsorship features various matchday activations, such as fan engagements and player endorsements in advertising campaigns, designed to connect with job seekers by associating the brand with the excitement of professional soccer. In 2022, the partnership expanded to include support for the club's women's teams, U-21 men's team, and division, further broadening its reach. The agreement has been renewed multiple times, most recently in August 2025 for an additional three years through 2029, making it the longest-running main sponsorship in the club's modern history and valued at approximately 40 million euros over the period. In the United States, Indeed has pursued visibility through sponsorships of major sporting events and venues. For instance, it became an official corporate partner of the NCAA in 2018, with advertising integrations during high-profile tournaments like March Madness to target young professionals and recent graduates. Additionally, since , Indeed has served as a founding partner of the arena at the , including to the "Indeed Club" premium seating area and support for hiring over 650 local staff positions tied to the venue's events. These sponsorships have demonstrably boosted brand awareness and consideration. The Eintracht Frankfurt partnership, for example, resulted in a 38% increase in brand consideration among fans and reached an estimated 9.9 million people in Germany by 2019. Among club supporters, Indeed's brand awareness was 30% higher than the general German population by late 2021, with consideration levels 80% above average by early 2022, correlating with heightened engagement in job-seeking activities in the region.

Corporate Collaborations

Indeed has established integrations with various applicant tracking systems (ATS) to facilitate seamless data flow between job postings, candidate applications, and hiring processes. For instance, its ATS Sync technology automates the transfer of job, application, candidate, and disposition data with platforms like Workday, enabling employers to power jobs with features such as Indeed Apply for simplified candidate submissions. Similar integrations exist with other ATS providers, such as , which support automated syncing to streamline workflows and reduce manual . In the , Indeed collaborates with entities to support job postings and hiring initiatives, particularly for U.S. roles. Through its Government Hiring Solutions, Indeed provides tools tailored for local, state, and governments, including features to filter candidates with security clearances and host virtual hiring events to connect with qualified professionals. These efforts help streamline by reaching a global pool of 615 million job seeker profiles and showcasing job benefits to attract talent for initiatives. Indeed has formed partnerships with educational platforms to enhance skill-matching programs for job seekers. A notable collaboration with , announced in 2025, integrates Udemy's AI-enabled reskilling platform into Indeed, allowing millions of users to access targeted courses based on their skillsets and job role recommendations. This partnership promotes skills-first hiring by reducing barriers for non-degree holders and aligning education with employer needs. Regarding AI development, Indeed joined the in 2025 as a founding member, partnering with nine other global tech firms to upskill 95 million people by 2035 through AI-driven workforce initiatives. These joint ventures focus on developing tools for talent matching and reskilling, as highlighted in 2025 trends reports from Indeed's FutureWorks conference. Such collaborations, particularly through API connections like Job Sync, have resulted in expanded candidate pools for employers, with Indeed's platform reaching 350 million unique monthly visitors and enabling broader job distribution. This has led to faster hiring and more efficient access to diverse talent, as evidenced by integrations that automate postings and pre-apply positive connections from sourcing tools.

Controversies

Workforce Reductions

In March 2023, Indeed announced layoffs affecting approximately 2,200 employees, representing about 15% of its global workforce, as part of efforts to navigate an economic slowdown and cooling job market. The reductions were distributed across various teams and regions, with the company citing the need to streamline operations amid reduced hiring activity. By May 2024, Indeed implemented further cuts, eliminating around 1,000 positions, or roughly 8% of its staff at the time, primarily targeting (R&D) and go-to-market teams in the United States. These layoffs were driven by a persistent global slowdown in hiring, prompting the company to focus resources on core priorities while optimizing costs. In July 2025, Recruit Holdings, Indeed's parent company, reduced headcount by about 1,300 jobs across Indeed and , equating to approximately 6% of the technology workforce, as part of post-merger consolidation and a strategic toward . This move addressed slower market conditions and the of certain roles through advancements, with the brief integration of operations contributing to redundancies in support functions. Overall, these workforce reductions from 2023 to 2025 reflected broader efforts at cost optimization and adaptation to a challenging hiring environment, leading to the consolidation of technology segments under Recruit Holdings to enhance efficiency and focus on high-impact areas like -driven tools.

Operational and Ethical Issues

In September 2025, Indeed's CEO Hisayuki "Deko" Idekoba announced new tools, including Talent Scout, encouraging professionals to delegate administrative tasks such as scheduling, resume screening, and shift management to , arguing that these activities inefficiently consume human time. This statement contributed to broader debates on in , with experts like Leslie Hammer of the Healthy Workforce Center arguing that cannot replicate the human trust and essential for effective interactions. In July 2025, job board HelloWork initiated against Indeed, alleging the company abruptly cut off its (ATS) job feed without warning, disrupting operations and potentially violating partnership agreements. Indeed's June-July 2025 policy updates, including prohibiting third-party XML job feeds from agencies and enforcing a $25 minimum spend per job post starting July 1, drew criticism from recruiters for increasing hiring costs by up to 400% and limiting access for smaller firms. In August 2025, Indeed updated its effective August 22 to impose mandatory binding for U.S. users, eliminating the right to sue in court and bundling consents for , which prompted backlash for reducing user protections and the short opt-out window (30 days via ). Broader ethical concerns have arisen regarding potential es in AI-driven job matching algorithms, an issue prevalent across hiring platforms where historical data can perpetuate demographic disparities if not addressed. While no specific allegations against Indeed's systems were reported in 2025, the company maintains a Responsible AI team that conducts ongoing audits and monitoring of models to mitigate bias, incorporating diverse data evaluations and user feedback to promote fairness and in recommendations. Privacy issues related to resume and handling have also prompted , as job seekers upload sensitive personal information that Indeed shares with employers upon application or visibility settings. Indeed complies with GDPR through privacy-by-design principles, standard contractual clauses for transfers, and user rights to access or delete information, with its European operations overseen by the Irish ; no fines or investigations against the company were documented as of late 2025. Criticism has focused on the prominence of sponsored job listings, which appear higher in search results and may mislead users by prioritizing paid placements over , potentially overwhelming seekers with less suitable opportunities. In response, Indeed updated its policies in 2025 to enforce clearer labeling of sponsored content and prohibit misleading postings, while enhancing in usage through explanations of how tools like Talent Scout influence results. To address these concerns, Indeed implemented policy enhancements for salary transparency, noting that by mid-2025, 59% of U.S. job postings on its platform included pay ranges, up significantly from prior years, driven by state laws and internal guidelines encouraging disclosure to build trust and reduce inequities.

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