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The Science of Getting Rich

The Science of Getting Rich is a 1910 book by American author Wallace D. Wattles (1860–1911), which posits a deterministic "" for acquiring wealth by aligning one's thoughts and actions with an underlying monistic reality of abundant "Formless Substance." The work, published by Elizabeth Towne Company and comprising 17 concise chapters, instructs readers to form vivid of desired riches, cultivate unwavering and , and execute efficient daily actions without , claiming these steps inevitably produce tangible prosperity as reliably as mathematical laws. Wattles grounds his principles in philosophical influences like Hegel and , alongside personal experimentation, asserting that thought alone impresses this Substance to manifest outcomes, but he provides no empirical data or controlled tests to validate causality beyond anecdotal success reports from adherents. The book's core thesis rejects mindsets, urging a shift to creative abundance where individuals "impress the Impression of Increase" on others through value-adding service, thereby drawing riches via universal laws akin to . Key practices include avoiding doubt, using will to reinforce mental visualizations, and selecting businesses that enable personal advancement, with Wattles emphasizing immediate application over prolonged study to avoid failure from inaction. Though presented as infallible—failure attributed solely to non-adherence—subsequent scrutiny reveals no peer-reviewed supporting its metaphysical mechanisms, distinguishing it from empirically grounded or , where wealth correlates more with dynamics, skill acquisition, and structures than thought-vibration alone. Its enduring appeal in self-improvement circles stems from motivational framing, yet causal claims remain unverified, aligning it with speculative rather than scientific paradigms.

Author

Wallace D. Wattles' Life and Influences

Wallace Delois Wattles was born in 1860 in Nunda Township, , where he grew up on a family and worked as a with limited formal . Early in life, he endured persistent and repeated failures, marked by financial hardship and constant efforts to scheme provisions for his family amid fear of destitution. He married Abbie Walters and fathered three children: Russell H. in 1883, in 1888, and in 1894; by 1910, he resided with his elderly mother, A. Walters, in . Initially aligned with Methodist , Wattles served as a advocating for workers and the poor, reflecting influences from and interpretations of ' teachings emphasizing communal equity. In 1896, during a convention of reformers in , he encountered George Davis Herron, a Congregational and Christian socialist, which deepened his engagement with socialist ideas and led to his eventual ejection from the Methodist for . His intellectual pursuits included studying philosophers such as Hegel and , alongside early exposure to reformist thought that prioritized economic justice over individualistic accumulation. Wattles' transition to the New Thought movement occurred later through self-directed study and personal experimentation, where he identified principles of mental causation and as mechanisms for prosperity, applying them to overcome his prior economic struggles. He connected with key New Thought figures, including and , whose works reinforced his evolving framework of affirmative thinking detached from orthodox religious dogma or socialist collectivism. This synthesis marked a departure from his earlier focus on systemic poverty alleviation toward individual metaphysical agency. In his final years, Wattles lectured on these ideas in and settled in , producing writings that encapsulated his matured philosophy before his death on February 7, 1911, in Ruskin, , at age 51; his body was returned for burial in Elwood, where local businesses closed in tribute.

Historical and Publication Context

Origins in the New Thought Movement

The New Thought movement arose in the United States during the mid-19th century, building on transcendentalist notions of and the power of individual consciousness to influence material outcomes, including health and prosperity. Pioneered by figures like , who developed mental healing techniques in the 1840s and 1850s emphasizing belief over physical causation, the movement promoted the idea that focused thought could align with a universal intelligence or "formless substance" to manifest desired results. By the late 19th century, it had formalized through publications, lectures, and organizations that rejected Calvinist scarcity doctrines in favor of abundance as a divine right accessible via mental discipline. Wallace D. Wattles, born in 1860, engaged with principles amid this milieu, reportedly discovering their efficacy through personal experimentation after periods of financial hardship. His 1910 work, The Science of Getting Rich, was published by the Elizabeth Towne Company, a prominent New Thought enterprise founded by Elizabeth Towne, who had established the Nautilus magazine in 1898 as a key platform for disseminating metaphysical self-improvement literature. Towne's firm specialized in works blending practical advice with idealist philosophy, reflecting the movement's shift toward explicit prosperity teachings in the Progressive Era. Wattles' text exemplifies New Thought's monistic metaphysics, positing an original thinking substance from which all form emerges, akin to influences from Emerson's and Hegelian that permeated the movement. Unlike earlier emphases on , Wattles applied these ideas systematically to accumulation, arguing that "thinking in the certain way" impresses desires upon the universal mind, a core tenet echoed in contemporaneous New Thought writings but framed by Wattles as a pragmatic, non-sectarian "." This orientation aligned with the movement's toward accessible, results-oriented , though Wattles' brief life (dying in 1911) limited his direct involvement in its institutional growth.

Publication Details and Initial Circulation

The Science of Getting Rich was first published in by Elizabeth Towne Publishing. The publisher, Elizabeth Towne, specialized in and metaphysical works, distributing the book primarily through mail-order channels to an audience interested in prosperity and mental science literature. The original edition consisted of approximately 100 pages, formatted as a concise without extensive illustrations or appendices. Specific data on the initial print run or sales figures for the 1910 edition are not recorded in accessible historical publisher records or contemporary advertisements. Circulation appears to have been confined to niche networks, with distribution limited by the era's printing and marketing constraints for non-mainstream titles. died in 1911, shortly following publication, which may have constrained early promotional efforts. The book's persistence in print stems from later reprints rather than robust first-year demand.

Core Principles

The Metaphysical Foundation

Wattles establishes the metaphysical groundwork of his system on a , asserting that "One is All, and that All is One," wherein the consists of a singular, formless substance that underlies all existence. This principle draws from Hindu as interpreted through Western philosophers such as Hegel and , rejecting dualistic views of and in favor of a unified where differentiation arises solely through thought. Central to this foundation is the concept of an intelligent, "thinking stuff" that permeates the universe and serves as the original source of all forms: "There is a thinking stuff from which all things are made, and which, in its original state, permeates, penetrates, and fills the interspaces of the universe." Wattles describes this substance as inherently creative and alive, perpetually expressing itself through increasing forms of life and complexity, with human consciousness functioning as a localized "thinking center" within it. Thoughts, when held with clarity and faith, impress upon this substance to produce corresponding physical manifestations: "A thought, in this substance, produces the thing that is imaged by the thought." This process operates as a natural law, akin to gravitational attraction, rendering creation deterministic rather than probabilistic or competitive. In applying these ideas to , Wattles posits that emerges from harmonious alignment with the substance's inherent tendency toward abundance, where individuals who visualize specific riches and act accordingly tap into an inexhaustible supply. The "Intelligent Substance which is All, and in all, and which lives in All and lives in you" seeks fuller expression through human advancement, making a result of misaligned thinking rather than in the source itself. This framework, embedded in early 20th-century metaphysics, emphasizes mental causation over material competition, though it relies on unverified idealistic premises rather than observable mechanisms.

Thinking and Acting in the "Certain Way"

Wattles posits that achieving requires individuals to think in a specific manner by forming a clear and definite of the desired , visualizing it as already attained without allowing or conflicting thoughts to interfere. This process, he argues, impresses the idea upon an omnipresent "formless substance" or intelligent energy that responds to human thought by shaping circumstances and opportunities to realize the vision. Wattles emphasizes maintaining a state of absolute in the outcome, asserting that any wavering disrupts the creative process and prevents manifestation. Complementing this mental discipline, Wattles instructs readers to act in the certain way by infusing every daily with , , and , regardless of the task's . He advises against or frantic effort, claiming instead that competent, strong performance in routine duties naturally attracts greater opportunities without direct or aggressive pursuit. Acts performed in this mode, according to Wattles, align with the universal flow of increase, prompting the formless substance to deliver riches through efficient channels rather than toil or scheming. Wattles maintains that thought alone suffices to initiate creation, but action serves to receive and actualize it, forming a symbiotic where mental directs outcomes and physical deeds provide the conduit. He warns against dwelling on or limitations, as such thoughts repel abundance, and urges practitioners to convey an "impression of increase" in all interactions to perpetuate a of growth. These principles, drawn from metaphysics, lack direct empirical validation in Wattles' text, relying instead on anecdotal assertion and philosophical deduction from observed natural laws of .

Practical Application to Wealth Creation

Wattles prescribes a dual approach of mental and efficient action to manifest , asserting that riches arise from aligning one's thoughts and behaviors with the formless substance of the . Practitioners must first cultivate a "certain way" of thinking by forming a vivid, unwavering of the specific desired, such as a particular or asset, while impressing this upon the creative through repeated contemplation. This is reinforced by in inevitable realization and daily for existing and forthcoming abundance, which Wattles describes as a vibrational connector to , preventing or from disrupting the process. In parallel, physical action must embody and rather than , beginning with maximal in one's current role to generate immediate . Wattles instructs individuals to execute daily tasks with full presence and , avoiding haste or distraction, while seeking opportunities to expand or innovate within their field—such as improving products or services to deliver greater than the cash received, thereby attracting more from the source of supply. He emphasizes non-competitive advancement, where one impresses the upon circumstances through purposeful effort, such as forming impressions that draw resources without grasping from others, and cautions against idleness or overwork, advocating steady, present-focused steps over speculative ventures. Wattles further details impression of increase, requiring practitioners to convey abundance in all interactions—conveying that recipients will gain more life and prosperity through dealings—to perpetuate a of creative exchange. This method, he claims, operates as an exact process when combined with avoidance of mental habits like or limitation, leading to progressive accumulation without dependence on or . Empirical verification of these steps remains anecdotal, as Wattles provides no quantitative , but he positions them as replicable for anyone irrespective of starting or talent, provided adherence is consistent.

Reception and Empirical Assessment

Contemporary and Early Responses

Upon its 1910 publication by Elizabeth Towne, a leading figure in the movement and publisher of Nautilus magazine, The Science of Getting Rich received endorsement through its association with Towne's press, which specialized in metaphysical self-improvement literature. Towne's decision to issue the book aligned with her promotion of practical mental for personal advancement, as seen in her cataloging of Wattles' work alongside similar titles emphasizing thought's role in material outcomes. Within circles, the book was viewed as a concise application of monistic to wealth attainment, distinguishing it from more abstract treatises by contemporaries like Ralph Waldo Trine or . Adherents appreciated Wattles' emphasis on "acting in the Certain Way" as a disciplined, non-competitive path to abundance, which resonated with the movement's shift toward actionable principles amid early 20th-century economic . However, even among reformers, Wattles' integration of socialist leanings—such as critiques of competitive —with metaphysical claims drew quiet friction; his prior Quaker affiliations had already alienated conservative congregants who saw his ideas as overly materialistic. Following Wattles' death on October 7, 1911, from complications related to dietary experiments, his Florence Adeline Wattles-Colville published a memorial letter in , defending his legacy and highlighting the book's core thesis as a form of "constructive " taught in the magazine's pages. This posthumous reinforced its niche appeal, framing Wattles as a pioneer bridging and mental efficiency, though it noted his personal financial struggles persisted until late in life, raising implicit questions about the principles' universality. Broader early responses were minimal outside metaphysical publications, reflecting the book's limited initial distribution—estimated in the low thousands via mail-order channels—amid a landscape dominated by established authors. Orthodox Christian periodicals, wary of 's , critiqued prosperity-oriented texts like Wattles' as diluting biblical warnings against earthly riches, likening them to proto-heresies that prioritized human will over . Skeptics in scientific journals dismissed the underlying "thinking stuff" as pseudoscientific, lacking experimental validation and echoing unproven mesmerist ideas from the prior century, though no direct reviews of Wattles' work appear in major outlets like or from 1910–1920. By the 1920s, as waned amid rising fundamentalism, the book faded from notice until revived in reprints, underscoring its early confinement to enthusiasm rather than mainstream debate.

Scientific Scrutiny and Verifiable Outcomes

The core metaphysical assertions in The Science of Getting Rich—such as thoughts directly impressing substance to manifest —have not been validated through empirical testing or the , which requires falsifiable hypotheses, controlled experiments, and replicable results. These principles prefigure the , a concept widely classified as due to the absence of supporting evidence and reliance on unfalsifiable claims about universal creative forces. No peer-reviewed studies have demonstrated that visualizing in a "certain way," as Wattles prescribes, causally generates financial outcomes beyond motivational or behavioral changes attributable to standard psychological mechanisms. Psychological research on related elements, such as positive thinking and , shows correlations with improved and persistence, which can indirectly support financial gains; for instance, individuals pursuing positive emotions exhibit better money management and higher earnings potential through enhanced and goal pursuit. However, these effects stem from cognitive behavioral influences like increased and reduced avoidance, not metaphysical causation, and do not substantiate Wattles' monistic where thought alone forms reality. Longitudinal analyses of self-help adherents, including those influenced by texts, reveal no superior wealth accumulation compared to control groups when controlling for socioeconomic starting points, , and market opportunities. Verifiable outcomes remain anecdotal and unquantified at scale; proponents like attribute personal successes to Wattles' ideas via The Secret, yet such claims lack independent verification and are susceptible to and survivorship effects, where failures go unreported. Economic critiques emphasize that generation aligns more reliably with productive labor, , and systemic factors than with attitudinal shifts alone, as evidenced by historical data on showing structural barriers outweigh interventions. Absent randomized controlled trials isolating Wattles' protocols, the book's cannot be distinguished from placebo-driven motivation or coincidental prosperity.

Psychological and Economic Critiques

Psychological analyses of The Science of Getting Rich highlight its reliance on unverified metaphysical mechanisms, such as impressing thoughts upon a "formless substance" to manifest , which lacks empirical validation and aligns with pseudoscientific claims akin to the . While positive thinking, as advocated by Wattles, can foster , , and behavioral changes that indirectly support goal pursuit—such as increased persistence and opportunity recognition—studies attribute these outcomes to cognitive and motivational processes rather than cosmic causation. For instance, research on demonstrates correlations with higher wages mediated through enhanced and productivity, but not through . Critics argue that the book's framework promotes magical thinking, potentially undermining rational problem-solving and by overemphasizing over evidence-based strategies. Belief in principles has been linked to , where adherents selectively recall successes as proof while dismissing failures as inadequate application, which can perpetuate disillusionment or self-blame. Empirical investigations into manifestation believers reveal heightened perceptions of personal success, but these appear driven by illusory correlations rather than objective outcomes, raising concerns about psychological vulnerability, including exacerbated anxiety or when expectations unmet. In extreme cases, such convictions correlate with of external adversities, fostering toxic positivity that discourages adaptive . From an economic standpoint, Wattles' model of non-competitive creation from infinite substance disregards resource scarcity, market competition, and institutional barriers, presenting an overly individualistic view that attributes wealth disparities solely to mindset deficiencies. Computational models of success distribution indicate that extreme wealth accumulation often stems from and cumulative advantages rather than universal thought-based laws, challenging the book's deterministic optimism. This perspective risks minimizing structural factors like access to , , and networks, which empirical data show as pivotal to . Furthermore, the emphasis on thought over pragmatic may incentivize speculative or imprudent financial decisions, as believers anticipate materialization without sufficient groundwork; studies link strong manifestation beliefs to elevated risks via overconfidence in unproven methods. Economic critiques parallel those of ideologies, noting how such doctrines can entrench by implying moral or cognitive failings in the impoverished, while underscores multifaceted drivers of wealth, including policy environments and , beyond personal volition.

Influence and Legacy

Impact on Self-Help and Prosperity Literature

Wallace D. Wattles' The Science of Getting Rich (1910) contributed foundational principles to the New Thought movement, which emphasized the power of positive mental attitudes and visualization in achieving prosperity, thereby influencing subsequent self-help literature that prioritizes mindset over mere mechanical effort. As one of the earliest systematic expositions on wealth attainment through creative thought, it paralleled and preceded later works like Napoleon Hill's Think and Grow Rich (1937), which similarly advocated for definite purpose and faith in success outcomes, drawing from shared New Thought antecedents. The book's direct impact amplified in the 21st century through , who discovered Wattles' text amid personal crisis and credited it as the primary inspiration for her film and book The Secret, incorporating extensive quotes from it to frame the "" as a universal mechanism for manifesting riches. described the work as transformative, stating it "gave me a glimpse of 'The Secret'" and reshaped her understanding of abundance. This revival propelled Wattles' concepts—such as "thinking in the Certain Way" and as precursors to —into mainstream discourse, with The Secret embedding them in a format that sold tens of millions of copies globally. Subsequent self-help authors and programs, including those by figures like who promoted Wattles' writings, have cited the book as a core reference for abundance training, perpetuating its role in literature that links subjective mental states to objective financial gains despite limited empirical corroboration of causal links. Its availability since the mid-20th century has enabled widespread adaptations, reprints, and integrations into entrepreneurial guides, solidifying its legacy in shaping narratives of individual agency in wealth creation within the genre.

Adaptations in Modern Entrepreneurship and Mindset Training

Bob Proctor, a prominent coach active from the mid-20th century until his death in 2022, adapted Wattles' principles into structured seminars and coaching programs targeted at aspiring entrepreneurs and business professionals. Proctor's "Science of Getting Rich Seminar," a three-day intensive, explicitly drew from the book's core tenets, instructing participants on cultivating a prosperity mindset through , , and "acting in the certain way" to business opportunities and financial growth. These sessions emphasized translating metaphysical concepts into practical entrepreneurial strategies, such as aligning daily actions with wealth-creating intentions to overcome thinking in competitive markets. Proctor further extended these ideas into workbooks and broader curricula, including his "Thinking Into Results" launched in the early , which reframed Wattles' emphasis on thought-form impression and efficient action for goal-setting in sales, venture scaling, and . In this adaptation, entrepreneurs are trained to apply principles like the "impression of increase" by focusing on value creation rather than , purportedly enhancing and revenue generation through sustained mental discipline paired with deliberate business steps. Proctor's materials, distributed via his Proctor Gallagher Institute, reached thousands through live events and online modules, positioning Wattles' framework as a foundational tool for mastery in wealth-building pursuits. The book's principles gained renewed traction in entrepreneurial mindset following Rhonda Byrne's 2006 film The Secret, where Wattles' work was credited as a primary inspiration for popularizing the applied to financial success. Byrne's in subsequent editions of The Science of Getting Rich highlighted its role in shifting paradigms from limitation to abundance, influencing a wave of post-2006 programs that integrate and affirmative thinking into entrepreneurial routines, such as daily rituals for opportunity attraction and resilient under uncertainty. This adaptation has appeared in modern business emphasizing non-competitive —aligning with Wattles' call to form new things from original substance—evident in modules founders to mentally rehearse expansions or product innovations as precursors to execution. Contemporary applications persist in online entrepreneurial courses and masterminds, where Wattles' ideas are blended with goal-oriented practices like scripting desired outcomes and journaling to bolster for startup founders facing high failure rates, with reported implementations in programs focusing on 21st-century digital economies. These adaptations prioritize causal links between sustained mental focus and behavioral outputs, such as persistent networking or pivoting strategies, over passive wishing, though proponents like stressed empirical action as indispensable to the process.

Cultural Debates on Wealth and Individual Agency

The principles espoused in The Science of Getting Rich, which stress deliberate thinking and purposeful action as mechanisms for attracting wealth, align with cultural arguments favoring individual agency over deterministic structural explanations for economic disparity. Twin studies consistently demonstrate that genetic factors, often manifesting through traits like cognitive ability and conscientiousness that enable proactive decision-making, account for 40% of variance in women's lifetime earnings and over 50% in men's, indicating that innate capacities for agency play a substantial role independent of shared environmental influences. Similarly, analyses of twin data reveal that heritability explains 14-16% of variation in earnings, income, and wealth, with shared family environment contributing less to earnings than to educational attainment, underscoring how personal attributes and unique experiences drive financial outcomes beyond systemic starting conditions. Opposing views, prevalent in academic and policy circles, emphasize structural barriers such as intergenerational wealth transfers, discriminatory policies, and unequal access to opportunities as primary drivers of inequality, often framing individual efforts as insufficient against entrenched systemic forces. For instance, reports highlight how historical practices like occupational segregation have widened racial wealth gaps, persisting through mechanisms like underfunded public services in disadvantaged communities. These perspectives critique agency-focused narratives, including those akin to Wattles' mindset prescriptions, as overlooking how cultural capital and social networks—products of inherited position—confer unearned advantages, thereby perpetuating a cycle where success appears merit-based but is structurally predetermined. Empirical scrutiny tempers such structural : while barriers exist, variance decompositions from behavioral show economic preferences and outcomes are as heritable as many medical traits, with individual intention and behavioral control significantly predicting wealth pursuit even after controlling for socioeconomic perceptions. In debates, this evidence supports the view that personal responsibility correlates with upward mobility, as seen in entrepreneurial ventures where in innovation and risk-taking generates disproportionate wealth creation, countering claims that dismiss individual volition as illusory. Cultural tensions thus persist, with advocates citing data on self-made fortunes and psychological factors like effort attribution to defend bootstrap narratives, while skeptics invoke metrics—such as the U.S. exceeding 0.41 in recent decades—to argue for redistributive interventions over mindset reforms. This divide reflects deeper philosophical clashes between causal realism rooted in observable personal variances and ideologically driven emphases on collective inequities, though findings affirm that dismissing risks underestimating modifiable individual levers for prosperity.

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