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Tiny Times

Tiny Times (Chinese: 小时代; pinyin: Xiǎo Shídài) is a tetralogy of Chinese coming-of-age drama films directed, written, and produced by , adapted from his bestselling young adult novel series of the same name published between 2008 and 2011. Released from 2013 to 2015, the series follows four close female friends—Lin Xiao (played by ), Gu Li (), Nan Xiang (Bea Hayden), and Tang Wanru (Xie Yilin)—as they graduate from university and navigate the challenges of adulthood in contemporary , including romantic relationships, professional rivalries in the fashion industry, and the temptations of wealth and luxury. The films emphasize themes of female friendship (sismance), ambition, and materialism, drawing comparisons to Western series like and for their focus on urban, affluent young women. The franchise achieved massive commercial success in , grossing approximately 1.7 billion (about $278 million USD) in total earnings across the four installments, which was at the time the country's highest-grossing , starting with Tiny Times 1.0 (June 27, 2013), followed by Tiny Times 2.0 (August 8, 2013), Tiny Times 3.0 (July 17, 2014), and Tiny Times 4.0 (July 9, 2015). The first film alone broke the single-day record for a 2D movie in upon release, earning 73 million on its opening day and grossing 484 million overall. Starring an ensemble cast that also includes , , and Cheney Chen, the movies feature lavish production design, high-fashion aesthetics, and a soundtrack blending pop and electronic music to evoke the protagonists' glamorous yet turbulent lives. Culturally, Tiny Times sparked widespread debate in about youth consumerism, gender roles, and generational values, with critics praising its visual spectacle and relatable portrayal of urban while lambasting its perceived superficiality, promotion of hyper-materialism, and elements of male chauvinism. The series reflected 's evolving "" amid rapid , influencing discussions on and in about the pressures facing young women in a consumer-driven society. Despite mixed critical reception—such as a 38% approval rating on for the first film and low scores averaging around 3/10—the franchise solidified Guo Jingming's status as a polarizing figure in pop , known for his blend of fantasy-tinged realism and commercial savvy.

Development and pre-production

Source material

The material for the film Tiny Times is Guo Jingming's Tiny Times 1.0 (Chinese: 小时代1.0 折纸时代), first published in 2008 by Changjiang Literature Press. The book, Guo's fifth , centers on four young women—Lin Xiao, Gu Li, Nan Xiang, and Tang Wanru—as they transition from university life to adulthood in contemporary , exploring their evolving friendships amid themes of ambition, romance, and . This installment establishes the core character relationships and initial conflicts, such as tensions arising from economic disparities and personal aspirations, which propel the multi-volume narrative across the series. The Tiny Times novels form a , with Tiny Times 1.0 (2008) followed by Tiny Times 2.0 (2010) and Tiny Times 3.0 (2011), each building on the protagonists' journeys through career challenges, romantic entanglements, and betrayals in a materialistic urban environment. The first book's focus on the quartet's shared history and contrasting backgrounds—ranging from privileged to striving—lays the groundwork for the serialized exploration of post-1980s generation , emphasizing peer solidarity against societal pressures. The film series expands this source material into a , with Tiny Times 4.0 serving as an original continuation not directly based on a . In adapting Tiny Times 1.0 to the screen, Guo Jingming's screenplay is based on the novel and emphasizes the commercial appeal of luxury and youth lifestyles, differing from the novels' tragic elements, such as the characters being engulfed in flames in Tiny Times 3.0.

Writing and planning

Guo Jingming, who published the novel Tiny Times 1.0 in 2008, adapted it into the screenplay for the film while also serving as director. The screenplay development drew on extensive audience research conducted via social media platforms like Weibo and Douban to tailor the narrative to the preferences of China's youth demographic, a key focus during pre-production planning. This process shaped the script's emphasis on themes of friendship and urban ambition, with finalization occurring ahead of the 2013 release; the project was announced in 2012. The film's budget was allocated at 45 million (approximately $7.3 million USD at the time), supporting the lavish visual style central to the story's setting. Financing was led by Le Vision Pictures, in collaboration with Desen International Media and Heli Chen'guang International Media, enabling the ambitious production for Guo's directorial debut. faced challenges in capturing the novel's essence for a cinematic audience unaccustomed to big-screen dramas, requiring innovative use of data-driven insights to refine and visual concepts for the modern backdrop, including initial to depict opulent urban environments.

Production

Casting

The principal cast for Tiny Times was assembled in 2012, with director prioritizing actors whose personas aligned with the novel's portrayal of ambitious young women navigating Shanghai's fashion and social scenes. was announced as the lead, Lin Xiao—a gentle and timid aspiring —in early 2012, selected for her versatility in embodying vulnerability despite her typically bold public image. noted in an interview that he chose Mi to capture the character's introspective depth, contrasting her real-life confidence. Amber Kuo was cast as the sharp-tongued socialite Gu Li after Guo Jingming observed her in a television interview displaying a moody intensity that mirrored the role's demanding personality. Kuo's prior experience as a model further suited the film's emphasis on youth fashion aesthetics, allowing her to authentically portray Gu Li's glamorous, high-society demeanor. Bea Hayden (Guo Biting) was selected for the ethereal Nan Xiang, drawn from her established modeling career that evoked the character's mysterious allure, while Evonne Hsieh (Xie Yilin) landed the role of the quirky Tang Wanru despite initial production doubts about her lack of screen experience; Guo Jingming advocated strongly for her natural comedic timing. An early concern during casting involved potential cultural clashes between mainland Chinese actress and her three Taiwanese co-stars, but these worries dissipated as the group developed genuine camaraderie off-screen. No major changes or controversies arose from the process, with Guo emphasizing professional fit over extensive auditions. The core female cast remained consistent across the , with supporting roles varying per installment.

Filming

Principal photography for the Tiny Times tetralogy occurred across 2012–2014, with each installment primarily shot in and its surrounding areas to capture the franchise's portrayal of contemporary urban life in the industry. The production team utilized iconic locations to emphasize the story's cosmopolitan and high-society setting, including the historic 1933 Shanghai industrial complex at 611 Li Yang Road in Hongkou District and the upscale Plaza at 283 Huaihai Zhong Road, where interiors like the Muse 2 venue on the fourth floor served as key sites for and social scenes. Additional urban landmarks, such as 's modern and bustling streets, provided backdrops for outdoor sequences, while controlled interior sets facilitated intimate character interactions in apartments and offices. The first film (Tiny Times 1.0) was filmed mainly in 2012, highlighting 's blend of architectural heritage and contemporary gloss. For Tiny Times 2.0 (released August 2013), took place in early 2013, continuing the focus on locations with an emphasis on post-graduation professional environments. Tiny Times 3.0 (released July 2014) expanded to international shoots, beginning in , , in December 2013, to depict global business elements, before returning to for the majority of scenes. The final installment, Tiny Times 4.0 (released July 2015), was filmed in 2014 primarily in , incorporating diverse urban and luxury settings to conclude the narrative arcs. Surrounding areas beyond central were employed across the series for select location shoots to achieve varied environmental textures, maintaining narrative cohesion centered on the metropolis. Technically, the productions adopted a consistent polished visual style, with cinematography by Randy Che for the first three films, employing fluid camera movements and high-contrast lighting to cultivate an ultra-glossy aesthetic evocative of luxury magazines and fashion editorials. This approach, supported by extensive wardrobe integration—over 3,000 costumes for the first film, with similar scale in sequels—ensured a seamless, aspirational look defining the franchise's production values. No major on-set incidents were reported across the shoots, allowing for efficient timelines aligned with the rapid release schedule from 2013 to 2015.

Narrative and characters

Plot summary

Tiny Times is set in contemporary and follows the lives of four inseparable friends—Lin Xiao, Gu Li, Nan Xiang, and Tang Wanru—from their high school days into early adulthood. The narrative opens with their high school graduation ceremony, showcasing the deep bond they have formed despite their diverse backgrounds and personalities. As they become college roommates, the story explores their transition into independence, with each pursuing distinct ambitions in the city's fast-paced, glamorous environment. Lin Xiao, the film's narrator and the most unassuming of the group, lands a coveted at the high-fashion ME, where she assists the demanding Gong Ming and begins to navigate the cutthroat world of . Gu Li, ambitious and backed by her family's wealth, channels her double major in and into entrepreneurial plans, aiming to build her own empire. Nan Xiang, a talented yet financially struggling , pours her creativity into artistic pursuits while contending with personal setbacks from her modest upbringing. Tang Wanru, a skilled badminton player from an affluent family, balances her athletic passions with romantic ideals and emerging family pressures that challenge her carefree demeanor. Throughout their university years and into post-graduation, the friends face a series of internships, budding romances, and conflicts that test their loyalty—ranging from workplace rivalries and romantic disappointments to interpersonal tensions arising from their differing values. Lin Xiao's professional growth at ME intersects with a key relationship, Gu Li encounters hurdles in her business ventures, Nan Xiang seeks recognition in the design scene, and Wanru grapples with familial expectations alongside her pursuits. The story structures these journeys into phases of formation in youth, intense career struggles in early adulthood, and a climactic reaffirmation of their bond through collaborative efforts in Shanghai's fashion world.

Themes

Tiny Times explores the dynamics of female friendship among four young women navigating life in contemporary , highlighting themes of loyalty, rivalry, and support amidst personal ambitions and social pressures. The film portrays their bond as a central anchor, akin to relationships in Western series like , but set against the backdrop of China's rapidly urbanizing , where aspirations for success often intersect with class differences and economic opportunities. This depiction reflects the "Me Generation" of post-1980s urban youth, emphasizing their pursuit of dreams in a materialistic society transitioning from high school to professional life. Central to the narrative is a critique of consumerism and the influence of social media, manifested through the characters' obsession with fashion and luxury lifestyles that symbolize status and validation in modern China. The films feature extensive product placements from brands like Chanel, Louis Vuitton, and Christian Louboutin, portraying materialism as both aspirational and hollow, with one character declaring, "Love without materialism is just a pile of sand." Social media amplifies this by enabling fan defenses and celebrity endorsements, underscoring how digital platforms shape youth identity and consumption patterns in urban settings. Critics have lambasted these elements for promoting "crass materialism and bad taste," arguing they distort values among young viewers by equating happiness with wealth accumulation. The series also delves into gender roles and , presenting women in competitive fields like and , yet drawing criticism for reinforcing appearance-focused stereotypes that undermine deeper feminist ideals. While some view it as a "feminist film" celebrating female ambition in a patriarchal society, others decry the portrayal of women as submissive or defined by , reflecting "twisted male " from director Guo Jingming's perspective. This tension highlights broader debates on in urban , where economic progress enables female independence but often ties it to superficial markers of success.

Cast and crew

Main cast

The main cast of Tiny Times (2013) centers on four actresses portraying the titular group of lifelong friends navigating young adulthood in Shanghai's fashion world. Yang Mi plays Lin Xiao, the relatable and resilient protagonist who graduates from and enters the workforce at a high-end , facing professional pressures while maintaining her optimistic and empathetic nature as the group's emotional anchor. Amber Kuo portrays Gu Li (also known as Lily), an ambitious and glamorous socialite from a wealthy family who embodies fierce independence and a sophisticated, high-society , often driving the group's . Bea Hayden, a Taiwanese model making one of her early major appearances, stars as Nan Xiang, a talented and ethereal from a humble background who pursues amid financial struggles and personal heartbreaks. Xie Yi-lin depicts Tang Wan Ru (also called Ruby), the bubbly and athletic member of the quartet, a national-level badminton champion with a straightforward, romantic personality that adds levity and spontaneity to the friendships.

Production crew

The Tiny Times film series was directed and written by Guo Jingming, who adapted the story from his own bestselling novels of the same name, infusing the production with his signature focus on opulent visuals and youth culture aesthetics. Key producers included Li Li and An Xiaofen, affiliated with He Li Chen Guang International Media, alongside Adam Tsuei, , and from Desen International Media and other collaborators, who oversaw the high-budget adaptation emphasizing lavish production values. Cinematographer Randy Che captured the series' glamorous settings with vibrant, high-contrast imagery that highlighted fashion and urban luxury, contributing to its distinctive visual style. Editor Ku Hsiao-yin managed the fast-paced narrative flow across the installments, ensuring seamless transitions between dramatic and stylistic sequences. Huang Wei (also known as Rosalie Huang or Chih-Hung Huang) crafted elaborate sets and costumes, drawing on over 3,000 wardrobe pieces per film to evoke a world of extravagance and modernity central to the story's themes.

Release

Premiere

The world premiere of Tiny Times 1.0 occurred on June 17, 2013, during the 16th , held at L'Avenue , where cast members including and Ko Chen-tung attended the event. The screening drew a packed audience of fans, capitalizing on director Guo Jingming's popularity from his bestselling novel series. The film's promotional rollout emphasized its glamorous, fashion-forward narrative through targeted strategies aimed at China's demographic. Marketing efforts leveraged analytics for audience research and were executed primarily via social media platforms like and , where Guo's 20 million followers amplified buzz through shares and discussions. Trailers and posters showcased the protagonists' luxurious lifestyles, featuring high-end fashion elements to appeal to aspirational viewers. Tie-ins with luxury brands were integral to the campaign, with the film incorporating visible product placements from labels such as , , , , and , reinforcing the story's themes of and style. These collaborations extended to promotional materials that highlighted designer attire, creating synergy between the movie and fashion marketing. Internationally, the film had limited screenings, including in on July 29, 2013.

Distribution

Tiny Times 1.0 was distributed domestically in by Le Vision Pictures, which managed its wide theatrical release across major cinema chains after obtaining the necessary approval from the State Administration of Radio, Film, and Television (SARFT), the regulatory body overseeing film content and public exhibition. The approval process ensured compliance with national guidelines on themes, , and portrayal of social issues, allowing the film to premiere on June 27, 2013, without reported cuts or delays related to . The subsequent installments followed similar distribution patterns, also handled by Le Vision Pictures in . Tiny Times 2.0 was released on August 8, 2013; Tiny Times 3.0 on July 17, 2014; and Tiny Times 4.0 on July 9, 2015. Internationally, Tiny Times 1.0 received limited theatrical releases in select Asian markets, including on July 19, 2013, and on August 15, 2013, often through local distributors adapting promotional materials with region-specific . It also saw brief limited engagements in , such as in and select U.S. cities starting July 26, 2013, with English to cater to audiences and international viewers. By December 14, 2014, Tiny Times 1.0 became available for streaming on in various regions, expanding its reach globally with multilingual subtitle options including English, Spanish, and others to accommodate diverse markets.

Commercial performance

Box office

Tiny Times premiered in on June 27, 2013, and achieved strong initial performance, grossing approximately $30.8 million over its opening three-day weekend in the domestic market. Including preview screenings, the film earned $42 million in its first four days, surpassing expectations for a youth-oriented and setting records for opening figures among similar genres at the time. The film's earnings were predominantly from , where it accumulated RMB 484 million (approximately $78 million), accounting for the vast majority of its global total. Worldwide, Tiny Times ultimately grossed around $77.7 million, with minor contributions from markets such as ($93,552) and the ($23,462). This regional breakdown highlights the film's primary appeal within its home territory, where urban youth demographics drove attendance. Produced on an estimated budget of ¥45 million (about US$7.3 million), Tiny Times delivered significant profits, more than ten times its production costs, fueled by its resonance with young female audiences seeking relatable stories of friendship, fashion, and ambition in modern . The strong youth draw, particularly among the "me generation" of urban , propelled word-of-mouth promotion and repeat viewings, contributing to its commercial triumph despite a modest initial investment. The subsequent films in the also performed strongly at the , primarily in :
FilmRelease DateChina Gross (RMB)Worldwide Gross (USD)
Tiny Times 1.0June 27, 2013484 million77.7 million
Tiny Times 2.0August 29, 2013296 million47.3 million
Tiny Times 3.0July 17, 2014521 million81.2 million
Tiny Times 4.0July 9, 2015484 million77.8 million
The series as a whole grossed approximately 1.79 billion RMB (about US$289 million) worldwide, making it one of China's highest-grossing film franchises at the time.

Home media

The Tiny Times film series, beginning with the 2013 installment, saw home media releases primarily on DVD formats in Asia shortly after their theatrical runs. In Taiwan, the first film was released on DVD on December 6, 2013, featuring Mandarin audio with English and Traditional Chinese subtitles in NTSC format. A combined DVD set including Tiny Times and its sequel Tiny Times 2.0 followed in Taiwan on November 22, 2013, distributed by Feihang International. In Hong Kong, the DVD edition of the first film launched on December 20, 2013, also in NTSC with multilingual subtitles. Mainland China releases aligned closely with these timelines in late 2013, though specific dates for authorized DVD distributions vary by distributor. No widespread Blu-ray editions were documented for the initial films in the series. Subsequent entries followed similar patterns: Tiny Times 2.0 received a DVD release on October 18, 2013, while Tiny Times 3.0 arrived on DVD in on April 22, 2015. Special editions with behind-the-scenes content were not prominently featured in these physical releases, which focused on standard presentations. For digital distribution, Tiny Times became available on streaming services starting in the mid-2010s. It was added to in select regions around 2014 and remains accessible there as of 2025 for viewers in supported markets. Amazon Prime Video also offers the film for streaming and rental globally, including in the , with availability confirmed through 2025. In , platforms like and provide on-demand access to the series. International home video sales data is limited, but DVD formats dominated ancillary markets in , contributing to the franchise's overall revenue beyond its theatrical gross of over $70 million for the first film alone. Physical releases were primarily Region 3 compatible, with no significant reported sales figures for markets.

Reception and legacy

Critical response

The Tiny Times film series received mixed to negative reviews from critics, who often praised its visual aesthetics and appeal to young audiences while criticizing its superficial and promotion of . On , the first installment, Tiny Times (2013), holds a 38% approval rating based on six reviews, indicating general disapproval among critics. Similarly, it earned a low 3.3 out of 10 on from over 2,500 user ratings, though professional critiques aligned with this sentiment by highlighting narrative weaknesses. Critics frequently commended the series for its lavish production design and glamorous portrayal of urban , which resonated with teenage viewers through its high-fashion elements and themes of . For instance, the intoxicating depiction of lifestyles was noted as tapping into China's aspirational drive, providing an escapist fantasy for its target demographic. However, common criticisms centered on the shallow development of characters, who were seen as lacking emotional depth and serving primarily as vehicles for and consumerism glorification. Reviewers argued that the films' verbose dialogue, implausible plot contrivances, and overemphasis on undermined any substantive exploration of relationships or personal growth. Notable reviews drew comparisons to Western counterparts, with Variety describing Tiny Times as a "tween girl-power fantasy" akin to The Devil Wears Prada in its fashion-world setup but faulting its poor grasp of cinematic language and exaggerated visuals. The Hollywood Reporter critiqued the sequel Tiny Times 2.0 (2013) for its unfettered celebration of commodity-driven and characters with minimal emotional nuance, positioning it within the series' broader context of glossy yet hollow entertainment. Other outlets, such as the , likened the franchise to and but emphasized its inferiority in handling themes of female independence and social dynamics.

Cultural impact

The Tiny Times film series achieved significant popularity among Chinese youth, particularly the post-1990s generation of teenage girls and young women aged 15-25, who formed the core audience and actively engaged with the films through social media platforms like Weibo. The series' depiction of affluent, fashion-forward lifestyles in Shanghai resonated with this demographic, sparking widespread discussions and fan defenses online, where supporters inundated critics with tens of thousands of posts during the 2013-2015 release period. Its box office performance, including $77 million for the first installment in its initial weeks, underscored this appeal as an indicator of youth-driven commercial success. The films notably influenced fashion trends among young Chinese consumers, promoting a luxurious aesthetic through prominent displays of Western brands such as , , and , which appeared repeatedly in scenes emphasizing and . This portrayal of high-end as aspirational encouraged emulation among urban youth, aligning with the rising "" focus on personal indulgence and brand loyalty over traditional values like . However, the series ignited controversies over its promotion of and perceived male chauvinism, drawing sharp feminist critiques for reinforcing regressive gender roles. Detractors, including cultural commentators, labeled it a "vacuous homage to " that glorified money-worship and risked fostering a generation obsessed with wealth amid China's socioeconomic disparities. Feminist analyses highlighted the films' "twisted male ," portraying women as shallow, dependent figures trapped in materialistic or abusive relationships with dominant men, marking a societal "great leap backward" for in contrast to earlier progressive ideals. The Tiny Times series played a pivotal role in launching Guo Jingming's directorial career, adapting his bestselling novels into a four-film from 2013 to 2015 that solidified his status as a key figure in . Its legacy endures in the genre of "small fresh meat" idol films, featuring young, attractive male leads like and influencing subsequent youth-oriented productions that prioritize visual appeal and fan-driven narratives in entertainment as of 2025.

Accolades

Tiny Times received recognition at the 16th in 2013, where it tied with Young Style for the Media Award for Best , each garnering 16 votes. Director also won the Best New Director award at the same ceremony for his debut feature. The film earned a nomination for Best New Director for a Motion Picture for at the 2014 . Tiny Times 3.0 (2014) won four awards at the 2015 Golden Broom Awards, China's equivalent to the Razzie Awards for poor filmmaking, including Worst Director, Worst Actress, Worst Screenplay, and Worst Film, reflecting the series' polarizing reception.

Music

Soundtrack

The for Tiny Times 1.0, titled Tiny Times OST (《小時代》電影音樂), was released digitally on December 3, 2013. Composed primarily by Chih-Chien, who served as the film's and created the score, the album blends pop tracks, ballads, and orchestral elements to complement the story's themes of and urban youth. It features contributions from artists affiliated with , including , Julia Wu, and Ape, resulting in a that mixes compositions with promotional singles. The 12-track album highlights original songs tailored for key moments, such as the promotional theme "Time Boils the Rain" (时间煮雨) performed by , which was released as a on May 28, 2013—prior to the film's —to generate buzz through and radio play. Other notable tracks include "Go!" and "Whatever" by Julia Wu, which underscore energetic scenes, and the ensemble piece "Little Little Times" (小小时代) by Lin Guan-Yin, Wu Bai-Cang, , Lu Yuan-Yi, and Tian Xiao-Yuan, serving as the film's song. Instrumental cues like "Listen to My Voice" (听我的声音) by Hou Chih-Chien provide atmospheric backing for emotional sequences. Subsequent films in the featured their own s. For instance, Tiny Times 3.0 included a remake of "Time Boils the Rain" performed by as its theme song.
TrackTitleArtist(s)Duration
1Julia Wu0:59
4Go!Julia Wu3:55
9Time Boils the Rain (电影《小時代》主題宣傳曲)4:07
12Listen to My VoiceHou Chih-Chien2:34
This played a key role in the film's , with singles like "Time Boils the Rain" topping Chinese charts and amplifying hype among young audiences through cross-promotions on platforms like and . The 's post-release timing allowed it to extend the film's cultural reach, capitalizing on the movie's success.

Notable songs

One of the standout tracks from the Tiny Times series is "我好想你" (I Miss You So Much) by the Taiwanese band , serving as the theme song for the first film. Released in 2013, this melancholic ballad, written and composed by lead singer , captures themes of longing and that resonate with the story's exploration of deep bonds among friends. Another prominent song is "時間煮雨" (Time Boils the Rain) performed by , which functions as the promotional theme for Tiny Times and its sequel. Composed by and Liu Dajiang, with lyrics by director and Luo Luo, the track blends soft pop elements with poignant lyrics about enduring relationships tested by time, aligning closely with the narrative's focus on youthful camaraderie and separation. The song faced accusations for melodic similarities to Japanese track "Kazaguruma" by and Singaporean song "Deng Yi Ge Qing Tian" by , leading to public debates in 2013. By December 2013, it amassed nearly 1 billion plays across platforms and ranked fifth on the 2013 annual top ten golden songs list in China, following hits by and . The song earned the Annual Movie Golden Song award at the 4th LeTV Film and TV Festival on December 19, 2013. The Tiny Times soundtrack features contributions from multiple artists, including collaborations with director on lyrics for several tracks, highlighting a collective effort to musically underscore the films' emotional depth. While specific nominations are limited, Yisa Yu's performance on "時間煮雨" contributed to her recognition as a leading voice in original soundtracks during the .

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