Renren
Renren was a Chinese social networking platform originally launched as Xiaonei in December 2005 by Tsinghua University students including Wang Xing, designed to connect college students with features closely resembling those of Facebook.[1] Acquired in October 2006 by Oak Pacific Interactive, a company founded by Joseph Chen in 2002, Xiaonei rebranded to Renren in August 2009 to expand its user base beyond campuses, emphasizing real-name registration to foster broader interpersonal connections.[2][3] By early 2011, it had amassed approximately 117 million activated users, positioning it as China's leading real-name social network by metrics such as page views and user engagement time.[4] The platform achieved prominence with its initial public offering on the New York Stock Exchange in May 2011 under the ticker RENN, raising $743 million, marking a significant milestone for Chinese internet firms seeking U.S. listings.[5] However, facing intense competition from mobile-first alternatives like WeChat and regulatory pressures in China, Renren's social networking operations declined sharply, leading the company to divest its core SNS assets around 2018 and pivot toward mobile internet, e-commerce, and other ventures.[6] In June 2023, Renren Inc. restructured and renamed itself Moatable, Inc., relocating its headquarters to Phoenix, Arizona, while retaining minimal ties to its original social media roots.[6] This transformation underscores the challenges of sustaining early-mover advantages in China's rapidly evolving digital landscape, where user preferences shifted toward integrated messaging and super-apps over standalone networking sites.[7]