Webull
Webull Corporation is a digital investment platform and online brokerage firm founded in 2017 by Wang Anquan, a former Alibaba executive, with its U.S. operations headquartered at 44 Wall Street in New York City.[1][2][3] Originating from the Chinese technology company Hunan Fumi Information Technology, Webull launched brokerage services in the United States in May 2018 through its licensed broker-dealer subsidiary Webull Financial LLC, offering commission-free trading of stocks, exchange-traded funds, options, and cryptocurrencies via a mobile-first application designed to democratize access to advanced trading tools and market data.[4][5] The platform has expanded globally to regions including Asia-Pacific, Europe, and Latin America, achieving significant growth with customer assets reaching approximately $15.9 billion and millions of funded accounts by mid-2025, alongside high user retention rates exceeding 98% in late 2023.[6][7][8] However, Webull has faced regulatory scrutiny, including multimillion-dollar fines from the Financial Industry Regulatory Authority for inadequate supervision of options trading approvals and automated systems, as well as a multistate investigation into its data privacy practices and ties to the People's Republic of China, amid concerns over potential exposure of U.S. client information.[9][10][11]
History
Founding and Early Operations (2016-2019)
Webull was founded in 2016 by Wang Anquan, a former manager at Alibaba and Xiaomi, in Changsha, China, initially operating under the Chinese holding company Hunan Fumi Information Technology Co., Ltd..[12][13] The platform began as a free mobile application aggregating real-time market data from global exchanges, targeting retail investors with tools for analysis rather than direct trading..[14] This data-focused model emphasized advanced charting, technical indicators, and community features to democratize access to financial information without commissions..[15] In 2017, Webull expanded internationally by establishing Webull Financial LLC, a U.S.-based broker-dealer registered with the Financial Industry Regulatory Authority (FINRA) on May 24, serving as the entity for American operations..[16] The company secured initial funding from investors including Xiaomi's Shunwei Capital and Coatue Management, enabling platform enhancements like paper trading simulations and API integrations for algorithmic strategies..[12] By late 2018, Webull officially launched its full trading platform in the United States, offering commission-free trades in stocks, exchange-traded funds (ETFs), and options, positioning itself as a mobile-first alternative to established brokers..[6] During 2019, early operations emphasized user acquisition through promotional incentives, such as extended-hours trading access from 4:00 a.m. to 8:00 p.m. ET and margin accounts with competitive rates..[17] The platform introduced features like Level 2 quotes and customizable watchlists, attracting tech-savvy retail traders amid rising interest in self-directed investing..[14] By year-end, Webull reported serving hundreds of thousands of U.S. users, with a focus on compliance under Securities and Exchange Commission (SEC) oversight while maintaining its Chinese parent structure for technology development..[6] This period laid the groundwork for zero-commission models, mirroring industry shifts but differentiated by real-time data feeds sourced from global partnerships..[18]Expansion Amid Retail Trading Boom (2020-2022)
The retail trading surge of 2020-2022, fueled by COVID-19 lockdowns, government stimulus payments, and widespread adoption of commission-free platforms, propelled Webull's user acquisition and operational scaling. Launched in the U.S. in 2018, Webull capitalized on its mobile-first interface, advanced charting tools, and zero-commission model to attract novice and active traders seeking alternatives to established brokers like Robinhood. Daily active users reached 750,000 by early 2021, reflecting heightened engagement amid market volatility and meme stock phenomena.[19] In March 2020, Webull introduced options trading on its platform, enabling users to access strategies beyond basic stock trades and aligning with rising interest in derivatives during the period's equity rally. This followed the broader industry shift post-2019 regulatory changes allowing fee-free models. By November 2020, the platform expanded to cryptocurrency transactions, further diversifying offerings as digital assets gained retail traction. These enhancements contributed to rapid account openings, with the app's downloads spiking alongside competitors during the January 2021 GameStop short squeeze, when trading volumes for volatile stocks like GME and AMC exploded.[20][21] Webull's growth intersected with controversies over trading restrictions imposed in January 2021, when the firm halted buy orders for certain meme stocks including GameStop to manage risk amid extreme volatility and margin requirements from clearinghouses. CEO Anthony Denier attributed the measures to operational necessities rather than external pressures, distinguishing Webull's response from peers facing lawsuits. The episode underscored the platform's exposure to retail-driven frenzies but did not derail expansion, as registered users continued to climb toward 16.2 million by December 31, 2022.[22][5] Financially, the period marked Webull's unicorn status, with a $150 million Series C funding round in February 2021 valuing the company at $1 billion. Investors, including General Atlantic, backed the firm's technology-driven approach amid surging trading activity. This capital supported infrastructure upgrades and feature rollouts, positioning Webull to capture a share of the expanded retail market, where individual investors' participation rose from 15% of U.S. equity volume pre-2020 to over 25% by 2021. By late 2022, funded accounts and assets under management reflected sustained momentum from the boom, though profitability remained challenged by competitive pricing and regulatory scrutiny.[23]Maturation and Global Push (2023-Present)
In 2023, Webull advanced its international presence by securing regulatory approvals and launching operations in Japan and Indonesia, marking initial forays into additional Asian markets beyond its established bases in Hong Kong and Singapore.[24] This expansion built on prior growth, enabling the platform to serve a broader user base amid rising global demand for commission-free trading tools. By mid-2024, Webull further extended into Latin America with a launch in Brazil on February 6 and Southeast Asia via Thailand on May 10 and Malaysia on May 20, leveraging local partnerships to accelerate market penetration and compliance.[25] The platform's maturation reflected in sustained financial performance, with total revenues reaching $131.5 million in the second quarter of 2025, a 46% year-over-year increase driven by heightened user engagement and trading volumes across supported asset classes.[26] This period also saw Webull achieve its third consecutive profitable quarter, alongside margin expansion of 13.4 percentage points, underscoring operational efficiencies and scalability as the firm diversified revenue streams.[27] Product enhancements, including the relaunch of 24/7 cryptocurrency trading in select regions, complemented these gains by attracting active traders and aligning with broader fintech trends.[28] By late 2025, Webull's global push intensified with entries into Australia on August 27 for cryptocurrency services, challenging local competitors on fees, and the European Union via the Netherlands on September 8, offering access to U.S. and European equities, fractional shares, and ETFs.[29][30] Operating through licensed brokerages in 14 markets spanning North America, Asia-Pacific, Europe, and beyond, the company outlined a 2025 roadmap emphasizing user acquisition, diversified investment products, and enhanced platform utilization to sustain momentum.[31][32] These developments positioned Webull as a maturing contender in the competitive online brokerage landscape, with ongoing plans for Canada, additional Latin American locales, and further European rollout.[33]Ownership and Corporate Structure
Chinese Parent Company and Governance
Webull Corporation, incorporated as a Cayman Islands exempted company, is ultimately owned and controlled through Hunan Fumi Information Technology Co., Ltd., a holding company based in the People's Republic of China (PRC).[34][35] This structure traces back to Webull's founding by PRC nationals, including Anquan Wang, who established the platform's core technology and operations with significant development in China.[36] Hunan Fumi, as the parent entity, oversees strategic direction, with Webull's Cayman holding company serving as an intermediate layer for international operations following its public listing via SPAC merger on April 11, 2025.[5] Anquan Wang, a PRC citizen and Webull's founder, holds beneficial ownership of approximately 18.0% of the outstanding ordinary shares as of December 31, 2024, and controls all Class B ordinary shares, which carry 20 votes per share compared to one vote per Class A share.[5] This dual-class structure grants Wang approximately 81.4% of total voting power post-merger, enabling him to dominate governance decisions despite minority economic ownership.[5] Wang also serves as Chairman and a director, reinforcing PRC-linked influence over board matters.[37] The board comprises six members, with five U.S. citizens (Anthony Denier, H.C. Wang, others) and Wang as the sole PRC national, based primarily in the U.S.[5] Governance adheres to Cayman Islands law, exempting Webull from certain Nasdaq requirements, such as a majority-independent board, which prioritizes founder control over dispersed shareholder input.[5] A PRC subsidiary, Hunan Weibu Information Technology Co., Ltd., employs 731 staff—61% of Webull's total workforce as of December 31, 2024—handling key technology and support functions.[5] U.S. congressional inquiries, including a November 25, 2024, letter from the House Select Committee on the Chinese Communist Party to Webull's CEO, have highlighted risks from this ownership, citing potential PRC influence over data access and operations due to Chinese legal obligations on companies like Hunan Fumi.[38][39] These concerns stem from PRC national security laws requiring cooperation with intelligence efforts, though Webull maintains U.S.-based data storage and compliance with SEC and FINRA rules.[36][40] No enforcement actions have resulted as of October 2025, but the structure underscores tensions between founder-led control and U.S. regulatory scrutiny of foreign ties.[41]Implications for Operations and Security
Webull's parent company, Fumi Technology, is incorporated in the Cayman Islands but maintains operational headquarters in China, with key executives and entities linked to the People's Republic of China (PRC), raising operational challenges related to compliance with divergent regulatory regimes and potential conflicts of interest.[36] This structure subjects Webull to PRC laws, including the 2017 National Intelligence Law, which mandates that Chinese entities and individuals support, assist, and cooperate in national intelligence work, potentially extending to foreign subsidiaries under ultimate PRC control. Such obligations could compel data sharing with PRC authorities, complicating Webull's adherence to U.S. privacy standards like those under the Gramm-Leach-Bliley Act and heightening risks of operational disruptions from geopolitical tensions. Security implications are particularly acute given Webull's collection of sensitive U.S. customer data, including Social Security numbers, trading histories, and financial portfolios, which could provide PRC entities with insights into American economic behavior and personal identifiers for espionage.[42] Bipartisan U.S. lawmakers, including Chairman John Moolenaar and Ranking Member Raja Krishnamoorthi of the House Select Committee on the Chinese Communist Party, detailed these risks in a November 25, 2024, letter to Webull's CEO, questioning the platform's independence from PRC influence and demanding transparency on data safeguards.[36] Similarly, a April 16, 2024, multistate inquiry led by 14 attorneys general, including Indiana's Todd Rokita, probed Webull's ability to shield investor data from CCP access, citing the platform's Chinese ownership as a vector for unauthorized disclosures.[43] Operationally, these concerns have manifested in heightened regulatory scrutiny and market repercussions, such as Webull's shares declining amid delisting fears tied to China connections following its April 2024 SPAC merger and public listing on NASDAQ under ticker BULL.[44] The company has responded by asserting that all U.S. customer data resides on domestic servers inaccessible from abroad and by engaging lobbying firms like Mercury Public Affairs to navigate U.S. policy risks.[45][46] Nonetheless, ongoing probes and calls for national security reviews, such as Senator Tom Cotton's 2021 urging of a CFIUS assessment, underscore persistent vulnerabilities that could lead to operational constraints, including expansion limitations or mandated divestitures, amid broader U.S. efforts to curb PRC influence in critical financial infrastructure.[47]Products and Services
Platform Features and Technology
Webull operates across mobile, desktop, and web platforms, delivering integrated access to trading tools with real-time data streaming and customizable interfaces for consistent user experience.[48] The desktop application supports unlimited chart layouts, resizable widgets, and preset templates, while the mobile app and WebTrade enable on-the-go execution with synchronized watchlists.[48] Advanced charting forms the core of the platform's analytical capabilities, featuring over 60 technical indicators, more than 20 drawing tools such as trendlines and Fibonacci retracements, and eight line styles including candlestick and Heikin Ashi patterns.[49] Charts support multi-timeframe overlays, resizable multi-display grids for comparing multiple assets or indices, and integration with Trading Central for automated pattern alerts and technical signals.[49] Real-time Level 2 quotes, National Best Bid and Offer (NBBO) data, and full order book depth provide granular market visibility, with customizable tick charts and the Time Price Opportunity (TPO) indicator enabling detailed volume profile analysis.[49][48] Trading execution emphasizes efficiency for active users, with order types encompassing market, limit, stop-limit, trailing stop, and conditional variants like bracket, one-triggers-other (OTO), one-cancels-other (OCO), and one-triggers-one-cancels-other (OTOCO).[50] Hotkeys, price ladders, and widget-based placement streamline operations, supported by extended-hours trading from 4:00 a.m. to 8:00 p.m. ET and prompt algorithmic routing for multi-leg options and futures via tools like TurboTrader.[50][48] Real-time alerts for price, volume, news, and 63 technical signals further enhance responsiveness.[50] Paper trading replicates live conditions with historical and real-time data, allowing risk-free strategy validation without account funding.[50] Unique technological integrations include voice quotes for audio market updates and API access for automated trading, underscoring the platform's focus on low-latency, data-driven decision-making.[48] These elements leverage proprietary systems for seamless cross-device synchronization and rapid order fulfillment, prioritizing precision over basic retail interfaces.[48]Supported Asset Classes and Trading Options
Webull supports trading in several major asset classes, primarily focused on U.S. markets, including equities, exchange-traded funds (ETFs), options contracts, futures, cryptocurrencies, and fixed income products such as bonds.[51] Equities trading encompasses U.S. exchange-listed stocks on NYSE and NASDAQ, select over-the-counter (OTC) securities, initial public offerings (IPOs), and fractional shares of eligible stocks, enabling investors to purchase portions of high-priced shares starting at $5 minimum.[52] [53] These trades occur with zero commissions for self-directed cash or margin accounts, alongside extended-hours trading from 4:00 a.m. to 8:00 p.m. ET on weekdays.[54] Options trading on Webull includes commission-free contracts for underlying stocks and ETFs, with a $0.50 per contract fee for index options; approval levels range from covered calls (Level 1) to advanced strategies like iron condors and uncovered writing (Level 4), subject to account type and risk assessment.[55] [56] ETFs are available for commission-free trading, covering diversified exposure to sectors, indices, commodities, and international markets through U.S.-listed funds.[57] Futures contracts provide access to dozens of products, including equity indices (e.g., E-mini S&P 500), commodities (e.g., crude oil, gold), and cryptocurrency-related futures, with extended trading hours up to 23 hours per day for select contracts and leverage options via margin accounts.[58] Cryptocurrency trading allows spot purchases and sales of major digital assets like Bitcoin and Ethereum through Webull's integrated platform, with real-time charts and market data, though availability is limited to eligible U.S. users and excludes certain states due to regulatory restrictions.[59] [60] Fixed income trading includes bonds, enabling portfolio diversification with government, corporate, and municipal securities, often integrated with margin capabilities for enhanced strategies.[51] Order types across these assets support market, limit, stop, trailing stop, and conditional orders, with margin accounts offering up to 4:1 intraday leverage for day trading qualifying positions, though pattern day trader rules apply requiring $25,000 minimum equity.[52] [61] Webull does not currently offer direct forex spot trading or mutual funds, focusing instead on exchange-traded and derivative instruments for active investors.[62]Regulatory Environment
Licensing and Compliance Framework
Webull Financial LLC, the primary U.S. operating entity, functions as a registered broker-dealer under the oversight of the Securities and Exchange Commission (SEC), holding registration number 8-69978 since its establishment.[16] This registration mandates compliance with federal securities laws, including requirements for investor protection, transparent disclosures, and prohibitions on manipulative practices. As a member of the Financial Industry Regulatory Authority (FINRA) with Central Registration Depository (CRD) number 289063, Webull adheres to self-regulatory standards governing broker-dealer conduct, such as suitability assessments for trading approvals, record-keeping, and net capital requirements.[16] Customer assets receive protection through membership in the Securities Investor Protection Corporation (SIPC), which safeguards up to $500,000 per client ($250,000 for cash claims) against brokerage insolvency, excluding market losses or unauthorized trades.[63][64] Webull supplements this with excess coverage via third-party insurers, extending limits beyond standard SIPC thresholds for eligible securities and cash held in custody.[65] The firm also maintains affiliations with exchanges like the New York Stock Exchange (NYSE) and Nasdaq, ensuring adherence to venue-specific listing and trading rules.[66] Internationally, Webull's subsidiaries operate under jurisdiction-specific licenses to facilitate cross-border access while complying with local mandates. In the United Kingdom, Webull Securities (UK) Ltd is authorized and regulated by the Financial Conduct Authority (FCA) under firm reference number (FRN) 961286, subjecting it to rules on client money segregation, best execution, and conduct of business.[67] In Australia, Webull Securities Pty Ltd holds an Australian Financial Services Licence (AFSL) 536980 from the Australian Securities and Investments Commission (ASIC), enforcing standards for financial product advice and disclosure.[68] Additional entities, such as Webull Securities South Africa (Pty) Ltd licensed by the Financial Sector Conduct Authority (FSCA, FSP 50863) and operations in Singapore under a Capital Markets Services Licence from the Monetary Authority of Singapore (MAS), similarly prioritize localized compliance frameworks including anti-money laundering protocols and investor eligibility verification.[69][70] This multi-jurisdictional structure requires Webull to navigate varying capital adequacy, reporting, and cross-border data transfer regulations, with U.S. operations remaining the core focus for retail securities trading.[69]Enforcement Actions and Fines
In March 2023, the Financial Industry Regulatory Authority (FINRA) fined Webull Financial LLC $3 million and censured the firm for systemic failures in customer due diligence and supervision. Specifically, from December 2019 to July 2021, Webull approved thousands of customers for options trading without adequate review of their experience, financial situation, or objectives, including over 2,500 individuals under age 21 for options spreads despite internal policies restricting such approvals; this violated FINRA Rules 2360, 3110, and 2010. Additionally, the firm inadequately supervised customer complaints from May 2018 to December 2021, underreporting over 500,000 communications that met complaint criteria and failing to maintain required logs, further breaching Rules 3110, 4530, and 2010. Webull was required to certify remediation of its supervisory systems within 180 days.[71][10] In November 2023, the Massachusetts Securities Division imposed a $500,000 administrative fine on Webull via a consent order for deficient supervisory controls over its brokerage operations. The investigation revealed that a single outside compliance consultant handled oversight for hundreds of thousands of accounts, with excessive reliance on third-party counsel rather than internal resources, leading to inadequate monitoring of trading activities and regulatory compliance from at least 2020 onward; this contravened Massachusetts securities regulations requiring reasonable supervisory systems. Webull agreed to cease violations, enhance its compliance department, and submit ongoing reports to the division.[72][73] On November 22, 2024, the U.S. Securities and Exchange Commission (SEC) charged Webull with filing deficient suspicious activity reports (SARs) lacking critical details over a four-year period beginning in 2018, violating Section 17(a) of the Securities Exchange Act of 1934 and Rule 17a-8. The firm settled by paying a $125,000 civil penalty, agreeing to a censure and cease-and-desist order, and committing to an independent review of its anti-money laundering program.[74] In May 2025, FINRA fined Webull $1.6 million for lapses in supervising influencer marketing and social media communications, including failure to preserve records of promotional content, ensure required disclosures, and prevent exaggerated claims about trading capabilities from 2021 to 2023; these actions violated FINRA Rules 3110, 2210, and 2010. The settlement highlighted inadequate controls over third-party endorsements, which reached millions of potential customers without proper firm oversight.[75][76]Controversies and Scrutiny
Trading Restrictions During Market Volatility
In January 2021, during the extreme market volatility triggered by retail investor-driven surges in "meme stocks" such as GameStop (GME), Webull temporarily restricted users from purchasing shares of certain highly volatile securities, including GME, AMC Entertainment (AMC), and others. These measures, implemented on January 28, 2021, prohibited new buy orders while allowing sells and other trading activities to continue, mirroring actions taken by competitors like Robinhood. Webull's CEO, Anthony Denier, attributed the restrictions to surging transaction costs and heightened risk requirements imposed by clearing firms and the Depository Trust & Clearing Corporation (DTCC), which manage trade settlements; during peak volatility, these entities demanded additional collateral to cover potential defaults, straining broker liquidity without the ability to use customer funds as a buffer.[22][77] The decision sparked immediate backlash from retail traders on platforms like Reddit's WallStreetBets, who accused Webull and other brokerages of colluding with institutional investors to suppress upward price movements and protect short sellers facing massive losses. Denier publicly rejected conspiracy claims, emphasizing that the restrictions were a prudential response to operational risks rather than external pressure, and called for SEC intervention to stabilize such frenzies without halting retail access entirely. A subsequent SEC staff report on the episode confirmed that volatility-induced settlement risks prompted multiple firms, including Webull, to impose temporary limits, highlighting systemic fragilities in options and equity clearing rather than broker malfeasance.[77][78][22] Webull lifted the buy restrictions on most affected stocks by January 29, 2021, after securing additional financing and as market conditions eased, but the incident fueled broader congressional scrutiny, including inquiries from Senator Elizabeth Warren's office into why firms like Webull tightened trading rules amid the squeeze. No formal enforcement actions directly resulted from these specific restrictions for Webull, though the event underscored vulnerabilities in retail brokerages' reliance on third-party clearing, prompting calls for regulatory reforms to prevent future disruptions without curtailing legitimate trading. Denier later clarified in interviews that such measures were not discretionary but driven by enforceable deposit demands exceeding available capital, illustrating the causal link between extreme order imbalances and broker-imposed safeguards.[79][80][22]Data Privacy and National Security Probes
In September 2021, U.S. Senator Tom Cotton urged the Director of National Intelligence to investigate Webull's national security risks, citing its ownership by Chinese entities and potential for data access by the Chinese government, which could expose U.S. investors' financial information to foreign intelligence operations.[81] Webull, founded in 2017 with significant backing from Hunan Fumi Information Technology—a firm linked to Chinese state-influenced structures—prompted these concerns amid broader U.S. scrutiny of apps handling sensitive financial data.[41] Webull voluntarily submitted its ownership structure for review by the Committee on Foreign Investment in the United States (CFIUS) in early 2021, following heightened regulatory attention to Chinese-linked fintech firms during the GameStop trading frenzy, though no public divestiture or mitigation orders were disclosed as outcomes.[82] This self-initiated scrutiny reflected proactive efforts to address risks but did not alleviate ongoing bipartisan worries about data flows to China, where national laws compel companies to share information with authorities upon request.[39] In April 2024, attorneys general from 14 U.S. states, led by Indiana's Todd Rokita, launched a multistate investigation into Webull's ties to China, demanding details on data storage practices, user information handling, and safeguards against unauthorized access by PRC-linked entities.[11] The probe focused on whether Webull's operations, including servers and personnel in China, exposed American users' trading data—such as account balances, transaction histories, and personal identifiers—to risks of espionage or coercion under Chinese intelligence laws.[83] By December 2024, the House Select Committee on the Chinese Communist Party, chaired by Rep. John Moolenaar (R-MI) and ranking member Rep. Raja Krishnamoorthi (D-IL), sent a letter to Webull's CEO highlighting the firm's "deep ties" to PRC entities, including shared leadership and investments from bodies affiliated with the CCP, and questioning the platform's independence in protecting U.S. investor data from potential state-directed extraction.[39] The committee cited specific connections, such as Webull's parent company's board overlaps with Chinese military-linked funds, as raising "serious concerns" about data security and compliance with U.S. national interests, demanding responses on risk mitigations by year's end.[40] These inquiries underscored systemic vulnerabilities in Chinese-owned platforms operating in U.S. markets, without evidence of resolved breaches but persistent fears of unmitigated foreign influence.[84] No formal CFIUS mitigation or enforcement actions have been publicly confirmed as of October 2025, though Webull's post-IPO stock volatility in April 2025 partly stemmed from delisting fears tied to these unresolved China connections.[44] Critics, including congressional China hawks, argue that self-reported safeguards by Webull—such as data localization claims—remain unverifiable given PRC legal overrides, prioritizing empirical audits over corporate assurances.[41]Partnerships and Growth Initiatives
Strategic Business Alliances
Webull has formed several strategic alliances to enhance its platform capabilities, expand market access, and integrate advanced financial services. In May 2025, Webull announced a collaboration with Visa to implement Visa Direct on its U.S. platform, enabling real-time money transfers and a "Deposit" feature that allows users to fund accounts instantly for quicker market access.[85] This partnership aims to streamline funding processes, reducing settlement times from days to seconds and supporting Webull's goal of providing efficient trading experiences.[86] To broaden fixed-income offerings, Webull partnered with Apex Fintech Solutions and Moment Technology in July 2024, introducing trading of fixed-income securities including fractional bonds starting at $100, an asset class previously dominated by institutional investors.[87] The alliance leverages Apex's custody and clearing infrastructure alongside Moment's automation for bond trading, facilitating over 500,000 orders with 99.99% automation and expanding Webull's appeal to retail investors seeking diversified portfolios.[88] In pursuit of European expansion, Webull Securities (Europe) allied with Upvest in September 2025 to integrate European stocks and ETFs, launching fractional trading from €1 initially in the Netherlands with plans for broader rollout.[89] This partnership utilizes Upvest's Investment API for rapid deployment, enhancing user autonomy and aligning with regulatory frameworks like MiCA to support Webull's international growth.[89] Webull has also ventured into prediction markets through a February 2025 partnership with Kalshi, the first CFTC-regulated exchange for such products, allowing U.S. users to trade event-based contracts on economic indicators, weather, and elections via Webull's platform.[90] This integration diversifies trading options beyond traditional securities, positioning Webull to capture interest in alternative assets amid rising retail demand for hedging tools.[90] For international banking services, Webull collaborated with Synctera in September 2024 to launch a Global Account for Brazilian users, providing U.S. bank accounts, USD/BRL spending, and rewards programs to facilitate cross-border transactions and reduce costs for its 20 million global users.[91] Synctera's compliance tools and sponsor bank connections enable seamless money movement, supporting Webull's entry into emerging markets like Brazil.[91] Additionally, a January 2024 alliance with Dow Jones integrates curated Wall Street Journal content into Webull's news feed, offering subscriptions to new users to promote financial literacy and informed decision-making among retail investors, particularly younger demographics.[92] These partnerships collectively bolster Webull's technological edge, product diversity, and global footprint while prioritizing user-centric innovations.[92]Sponsorships and Marketing Efforts
Webull has pursued sports sponsorships to bolster brand awareness among retail investors. In June 2024, the company announced partnerships with the Brooklyn Nets of the NBA and the New York Liberty of the WNBA, focusing on financial literacy programs in New York communities.[93] These collaborations included educational events and resources aimed at empowering women and underserved groups through investment education.[93] In April 2025, Webull expanded its sports engagements with a multiyear brand partnership involving Major League Baseball's Tampa Bay Rays and the United Soccer League's Tampa Bay Rowdies, covering the 2025 season and beyond.[94] The deal featured in-stadium branding, digital promotions, and fan engagement activities to highlight Webull's commission-free trading platform.[94] Marketing efforts emphasize digital and targeted advertising to attract younger demographics. Webull has run out-of-home (OOH) campaigns via PJX Media, placing ads in transit hubs, billboards, and college campuses, which generated 943 million impressions and 472 QR code scans for app downloads.[95] On Snapchat, its ads achieved a 122% lower cost-per-install and higher click-through rates compared to other platforms, supporting user acquisition for its mobile-first brokerage.[96] The company also maintains an affiliate and referral program, offering commissions for successful sign-ups and deposits, tracked through dedicated dashboards for partners like content creators.[97] Television commercials, as cataloged by iSpot.tv, further promote Webull's zero-commission trades and extended-hours trading features to broad audiences.[98] These initiatives align with Webull's growth strategy post-IPO, prioritizing cost-effective channels over traditional mass media.[98]User Base and Financial Performance
Demographics and Adoption Trends
Webull's user base has exhibited robust growth since its inception, with registered users expanding from 16.2 million at the end of 2022 to 23.3 million by the end of 2024, reflecting sustained adoption amid competitive retail brokerage dynamics.[99] By the first quarter of 2025, registered users reached 24.1 million, marking a 17% year-over-year increase, while funded accounts—indicating active depositors—grew to 4.7 million, up 10% from the prior year.[100] This momentum continued into the second quarter of 2025, with registered users climbing to 24.9 million (18% year-over-year growth) and funded accounts rising to 4.73 million (9% increase), alongside customer assets hitting a record $15.9 billion, a 64% surge.[101] [102] Adoption trends underscore high user retention, consistently exceeding 97% quarterly, which signals strong platform stickiness among active traders.[99] The platform's appeal to younger demographics, particularly Generation Z, has driven this expansion, as evidenced by management emphasis on targeted growth in this cohort amid broader retail investing shifts.[103] Globally oriented with over 24 million users across markets, Webull's adoption has been bolstered by features like 24/7 trading access and crypto relaunch in 2025, contributing to quarterly user additions of approximately 800,000 in Q2.[104] Funded account growth, while moderating slightly from peak retail trading booms, indicates deepening engagement, with options trading volumes supporting sustained activity.[102]| Metric | Q1 2025 | Q2 2025 | YoY Growth (Q2) |
|---|---|---|---|
| Registered Users (millions) | 24.1 | 24.9 | 18% |
| Funded Accounts (millions) | 4.7 | 4.73 | 9% |
| Customer Assets ($ billions) | N/A | 15.9 | 64% |
| Retention Rate | >97% | >97% | N/A |
Revenue Growth and Profitability Metrics
Webull Corporation's annual revenue remained relatively stagnant in recent years, with fiscal 2024 revenue at $390.23 million, a 0.16% increase from $389.60 million in 2023, which itself saw a 0.33% rise from 2022.[105] This flat growth reflects broader challenges in the brokerage sector, including competitive commission-free trading and reliance on payment for order flow (PFOF) revenues, which comprised a significant portion amid varying market volumes.[5] However, trailing twelve-month revenue through December 31, 2024, expanded to $457.10 million, indicating a 26.51% year-over-year improvement driven by heightened trading activity.[106] Quarterly performance in 2025 demonstrated accelerated revenue expansion, with first-quarter revenues reaching $117 million, up 32% from the prior year, and second-quarter revenues climbing to $131.5 million, a 46% increase year-over-year, primarily from a 63% surge in trading-related income amid elevated user engagement.[100][26] Trading-related revenues, including PFOF and interest on cash balances, accounted for the bulk of this growth, underscoring Webull's dependence on volatile market conditions for top-line momentum.[27] On profitability, Webull has shown nascent improvement at the quarterly level but continues to face annual losses. The company reported adjusted net income of $15.4 million in Q2 2025, reversing a $1.5 million loss from Q2 2024 and marking its third consecutive profitable quarter, supported by revenue gains outpacing a 20% rise in operating expenses.[7] In contrast, fiscal 2024 ended with a net loss of $23 million, worsening from a $6 million profit in 2023, attributable to elevated operating costs exceeding $325 million annually, including technology investments and marketing.[107][108] Gross margins improved in recent periods, but persistent high expenses relative to revenue highlight ongoing path to sustainable profitability.[26]| Period | Revenue ($M) | YoY Growth (%) | Net Income/Loss ($M) |
|---|---|---|---|
| FY 2023 | 389.60 | 0.33 | 6 |
| FY 2024 | 390.23 | 0.16 | -23 |
| Q1 2025 | 117 | 32 | Not specified |
| Q2 2025 | 131.5 | 46 | 15.4 (adjusted) |