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ABP Ananda

is a , 24-hour Bengali-language news television channel owned by the and headquartered in , , . Originally launched on 1 June 2005 as Star Ananda in a between the and , the channel transitioned to full ownership by following the buyout of Star's stake, leading to its rebranding as ABP Ananda. It primarily broadcasts news, current affairs, and analysis tailored to Bengali-speaking viewers, with a focus on regional developments in , national Indian events, and international stories of relevance to the audience. The channel has established itself as a prominent voice in Bengali media, offering live coverage, investigative reporting, and programs on politics, economy, and culture, while competing in a dominated by regional broadcasters.

History

Founding as Star Ananda

Star Ananda was established as a 24-hour Bengali-language news channel on June 1, 2005, marking the entry of the ABP Group into television broadcasting through a joint venture with Star India. The channel operated under Media Content & Communications Services (MCCS), the entity formed in 2003 to manage news operations, with ABP holding a 74% stake and Star Group 26%, in compliance with foreign investment caps on Indian media at the time. This partnership leveraged ABP's established print media presence via Ananda Bazar Patrika, a leading Bengali newspaper, alongside Star's expertise in television production and distribution. The founding aimed to introduce a in regional news broadcasting by providing comprehensive, round-the-clock coverage tailored to Bengali-speaking audiences across , particularly in . Prior to Star Ananda, Bengali news was largely limited to brief segments on general entertainment channels or state-run , lacking dedicated national-scale 24-hour service. The channel's debut programming emphasized live reporting, on-ground , and a focus on local, national, and international stories relevant to the diaspora, positioning it as a in competitive news. Upon launch, Ananda achieved immediate prominence, capturing a 45% channel share in its initial broadcast, surpassing competitors and signaling strong viewer demand for specialized . This success was attributed to aggressive marketing, integration of 's technical infrastructure, and ABP's journalistic resources, setting the stage for expansion in .

Transition to ABP Ananda

In April 2012, the and Star India mutually agreed to dissolve their in news broadcasting, with Star India opting to withdraw from the sector to concentrate on entertainment content. This decision followed an eight-year partnership that had launched Star Ananda in 2005. The rebranding process culminated on June 1, 2012, when Star Ananda was renamed , aligning it with the 's other regional channels such as and . The assumed full operational control, marking the end of Star's involvement in Indian news media. Operations remained uninterrupted during the shift, with identical programming schedules, staff, and technical setups preserved to ensure viewer continuity. The transition emphasized ABP's independent branding while retaining the channel's focus on Bengali-language news coverage.

Expansion and key milestones

ABP Ananda originated as Star Ananda, launched on June 1, 2005, through a between the , holding a 74% stake, and India with 26%, marking the entry of a dedicated Bengali-language into the market. The focused initially on coverage for and Bengali-speaking audiences, establishing a presence in regional . In April 2012, the acquired full ownership by buying out India's stake, leading to the rebranding of the channel to ABP Ananda effective June 1, 2012, alongside similar changes for its sister channels and . This transition ended the partnership and allowed ABP to consolidate branding under its own identity, enhancing operational independence and content alignment with the group's editorial standards. The channel underwent a visual and graphical refresh on December 16, 2020, introducing a new logo scheme that removed previous design elements like the enclosing box, signaling an update to modern broadcasting aesthetics. Digital expansion accelerated post-2020, with ABP Ananda achieving 8 million subscribers by October 2022, becoming the first news channel to reach this threshold through consistent online news dissemination and event coverage. By May 2024, it surpassed 10 million subscribers, underscoring growth in digital audience engagement amid shifting patterns.

Ownership and Operations

Corporate ownership

ABP Ananda is wholly owned by ABP Private Limited, the flagship entity of the , a Kolkata-based founded in 1922. ABP Private Limited maintains 100% promoter ownership with no external shareholders or public listing. The company's shares are held exclusively by four members of the Sarkar : Aveek Kumar Sarkar and Arup Kumar Sarkar each own 19.5%, while their children Atideb Sarkar and Ishani Sarkar hold 30.5% each. Aveek Sarkar serves as Vice Chairman and Editor Emeritus, overseeing editorial direction, while Arup Sarkar has held operational roles, including as Chief Editor until recent transitions within the . This family-controlled structure traces back to the group's origins under Prafulla Kumar Sarkar and has remained concentrated among descendants, emphasizing internal over diversified corporate investment. No significant changes in ownership have occurred since the channel's rebranding from Star Ananda in 2012, when the with Star India ended and full control reverted to . The structure prioritizes long-term family stewardship, with reported internal disputes resolved through legal channels without altering equity distribution.

Headquarters, staff, and technical infrastructure

ABP Ananda maintains its headquarters in , , , at 770, 11th and 12th Floor, South City Business Park, near Anandapur. This facility serves as the primary operational hub for the channel's news production and administrative functions, reflecting the ABP Group's longstanding presence in the city since its founding in 1922. The channel's staffing falls under the broader ABP Network umbrella, which employs approximately 1,822 personnel across its broadcast and digital operations, including journalists, anchors, technicians, and support staff dedicated to Bengali-language content. Specific headcount for ABP Ananda alone is not publicly disclosed, but it draws from this pool to manage 24-hour news cycles, with key roles filled by experienced Bengali media professionals based in . Technical infrastructure includes dedicated studios within the Kolkata headquarters for live broadcasting, equipped for multi-camera news sets and real-time editing. The channel transmits via satellite to cable and direct-to-home platforms, such as Tata Sky on channel 1360, ensuring wide terrestrial reach in eastern India. For digital and global distribution, ABP Network integrates Amagi's cloud-based SaaS solutions to handle content management, FAST channel streaming, and international expansion without reliance on traditional hardware-heavy playout systems. This hybrid setup supports efficient, scalable delivery of live and on-demand Bengali news content.

Broadcast reach and digital presence

ABP Ananda is distributed primarily through cable and direct-to-home (DTH) platforms across and regions with substantial Bengali-speaking populations, including parts of , , and the . It is available on major DTH services such as (channel 1360) and reaches Bengali diaspora communities internationally via select satellite and cable operators. In audience metrics, the channel held a 29.5% in the Bengali news genre within as of BARC Week 16, 2025, maintaining a lead over competitors like (19.0%) and TV9 Bangla (13.2%). Although recent BARC data from early 2025 showed fluctuations, with achieving a cumulative reach of 21.1 million viewers compared to ABP Ananda's lower share in specific weeks, the channel sustains strong regional penetration. On digital platforms, ABP Ananda's YouTube channel has grown to 12.9 million subscribers as of October 2025, with over 9.4 billion total video views, making it the first Bengali news channel to exceed 10 million subscribers in May 2024. The channel's website leads among Bengali news outlets in unique visitors, recording 16.7 million in March 2025 per Comscore MMX data, and topping video reach metrics with competitive audiences in August 2024 Comscore VMX rankings. This digital footprint underscores its dominance in online Bengali news consumption, outpacing rivals like TV9 Bangla in subscriber and visitor benchmarks.

Programming and Content

Core news programming

ABP Ananda's core programming centers on a 24-hour of live , hourly headlines, and structured bulletins delivering updates on , regional events in , national affairs, and international developments. The channel maintains a rolling news format with frequent "ABP Ananda Headlines" segments, such as the 6:00 PM edition, focusing on top stories with on-the-ground correspondents and studio anchors. These bulletins emphasize verifiable facts from eyewitness accounts and official statements, airing multiple times daily to cover without extended commentary. A cornerstone of the evening lineup is the prime-time bulletin " Khanek Suman," transmitted at 8:00 PM, which combines live feeds, expert inputs, and anchor-led summaries of the day's key events, hosted by Suman for over an hour of focused coverage. This program prioritizes Bengal-specific stories, such as district-level incidents and state government announcements, alongside broader Indian and global news, drawing an estimated audience through its consistent scheduling since its prominence in listings. Morning core news kicks off with "Ananda Sokal" at 8:00 AM, a half-hour to one-hour slot blending overnight recaps, weather updates, and early headlines tailored to viewers' routines. Additional bulletins like "Ananda News" recur at intervals, for instance from 1:00 AM to 1:30 AM, ensuring round-the-clock accessibility via , , and digital streams. The programming adheres to a fact-driven approach, sourcing from press releases, police reports, and direct interviews, with live TV feeds enabling event coverage such as cyclones or political rallies.

Special segments and shows

ABP Ananda produces special segments focused on thematic topics such as , , , and festivals, which supplement its news programming with targeted content. These segments often feature expert discussions or reports tailored to viewer interests in . The channel airs debate-oriented shows like Ghanta Khanek Sange Suman, a hosted by Suman Dey that examines current controversies, political incidents, and issues through guest panels and on-ground reporting. Episodes typically run for about an hour, addressing events such as crimes or labor protests, with recent broadcasts in July 2025 covering regional unrest in areas like Malda. Another prominent debate program is Jukti-Tokko, positioned as Bengal's largest forum for on political and social matters, featuring moderated discussions among experts, politicians, and analysts. Hosted with input from Suman Dey, it airs weekly, tackling topics like , , and international events such as unrest in or , with a September 2025 episode focusing on failures. Festive specials include Sharad Ananda, a seasonal program dedicated to celebrations, with dedicated segments for each Puja day from Chaturthi to , highlighting rituals, pandals, and cultural events. The channel also organizes Sera Bangali, an annual flagship event since 2004 recognizing excellence among in categories like , music, literature, and sports; the 2023 edition honored nine individuals, including for film and for music. During major elections, ABP Ananda deploys expanded programming, such as the 2021 West Bengal Assembly coverage under Banglar Bidhan 2021, comprising over 15 segments for in-depth political analysis and ground reporting.

Editorial approach and sourcing

ABP Ananda's editorial approach emphasizes adherence to journalistic ethics and legal standards, including the , , Code of Criminal Procedure, and , to ensure professional conduct in news dissemination. Pre-publication of all sourced is mandatory, aiming to prevent the publication of inaccurate, distorted, or unverified that could mislead audiences. Fairness and form central pillars, requiring reporters to incorporate comments or perspectives from individuals or parties facing allegations in relevant stories, thereby providing a and preserving the . Updates to stories must be clearly dated to reflect developments, and any identified false content is to be edited or deleted promptly upon request, with documentation of corrections to maintain . Sourcing practices prioritize verified primary and secondary materials, with respect for rights through prior permissions and attributions where applicable. Special caution is exercised in handling sensitive topics, such as crimes, , or content involving minors, to avoid on evidence or witnesses and comply with IT Act sections prohibiting obscene or harmful material. The channel's philosophy draws from a motto by , advocating that writing uphold justice impartially toward friend or foe, elevate the nation without compromising truth—which is deemed greater—and avoid diminishing human dignity for patriotic ends. This underscores a commitment to truth-seeking over partisan or nationalistic pressures, aligning with ABP Network's broader vision of credible, trust-building content delivery. The framework follows the Digital News Publishers Association (DNPA) Code of , which sets high standards for digital news without prescribing specific editorial content. In practice, these standards aim to counter common institutional biases in regional media by enforcing balance and verification, though empirical assessments of consistent application remain limited to internal compliance and public perceptions rather than independent audits.

Reception and Market Position

Ratings and viewership data

ABP Ananda has consistently led the Bengali news genre in West Bengal, securing a 29.5% market share for the fiscal year 2024-25 according to Broadcast Audience Research Council (BARC) data, with a 10.5 percentage point lead over competitors. The channel dominated 48 out of 53 weeks in FY25 and began FY26 with a 27.9% share, compared to News18 Bangla's 19%. However, viewership has seen fluctuations, with surpassing ABP Ananda in specific periods; for instance, in early February 2024, achieved a 26.2% against ABP Ananda's 24.2% per BARC metrics. By March 2025, reported a cumulative reach of 20,200 thousand viewers, edging out ABP Ananda's 20,000 thousand. In Week 38 of 2024, ABP Ananda recorded an average minute audience (AMA) of 179.84 thousand in the market. On digital platforms, ABP Ananda demonstrated strong engagement, amassing 413 million video views in August 2024 per data, more than doubling from prior months and reinforcing its leadership in Bengali digital news video rankings. This contributed to the broader ABP Network's 152 million unique monthly users across platforms in May 2025.

Achievements and awards

ABP Ananda has garnered recognition primarily through industry awards for its programming and on-air talent. At the 16th edition of the Exchange4Media News Broadcasting Awards (ENBA) held in , the channel won five Gold awards in the Eastern Region categories covering Assamese, , and Odiya languages, highlighting excellence in regional news broadcasting. These accolades were awarded to specific programs and anchors, underscoring the channel's strengths in prime-time and early-morning slots.
CategoryAward LevelProgram/AnchorDetails
Best News Coverage - Eastern Region (Assamese, , Odiya)GoldGhanta Khanek Sange Suman / Suman DeRecognition for comprehensive news reporting.
Best Breakfast Show - Eastern Region (Assamese, , Odiya)GoldAnanda SakalExcellence in morning news format.
Best Early Prime Show - Eastern Region (Assamese, , Odiya)GoldJukti Tokko / Suman DeStrong performance in early evening programming.
Best Prime Time Show - Eastern Region (Assamese, , Odiya)GoldGhanta Khanek Sange Suman / Suman DeTop honors for flagship evening news.
Best Anchor - Eastern Region (Assamese, , Odiya)GoldGhanta Khanek Sange Suman / Suman DeAward for anchoring prowess.
Beyond formal awards, ABP Ananda achieved a milestone in by becoming the first Bengali news channel to surpass 10 million subscribers in May 2024, reflecting its growing online influence amid increasing viewership on streaming platforms.

Public and industry critiques

Public critiques of ABP Ananda have centered on allegations of political bias, with the channel accused by supporters of the (TMC) of engaging in "anti-Bengal" propaganda during coverage of the 2024 RG Kar Medical College doctor rape-murder case, leading to a formal announced by TMC on September 2, 2024, barring party spokespersons from appearing on the channel. This followed a heated on the channel where TMC MP Banerjee's remarks drew backlash, highlighting perceptions among TMC leaders that ABP Ananda amplifies opposition narratives at the expense of perspectives. Conversely, earlier public discourse, including viewer comments on platforms like dating to 2017, has labeled the channel as biased toward TMC, particularly during Mamata Banerjee's rise to power, with claims that it provided favorable coverage in exchange for advertising revenue or influence. Such shifting accusations from TMC and its opponents suggest situational alignment with prevailing political winds rather than consistent partisanship, as noted in analyses of Bengali media dynamics. Viewer reviews on aggregation sites reflect broader dissatisfaction, with an average rating of 1.9 out of 5 as of 2023, citing excessive advertisements overshadowing content and a decline in journalistic quality from prior years. Industry critiques have focused on , exemplified by the May 31, 2020, resignation of editor Anirban Chattopadhyay—ABP Ananda's parent publication—amid police summons over alleged "fake news" on and coverage, following public criticism of the state government by Chief Minister on May 27, 2020. Opposition figures, including BJP leader and CPI(M)'s Suryakanta Mishra, alleged governmental pressure to suppress critical reporting, raising concerns about in West Bengal's media landscape. A March 7, 2024, incident involving ABP Ananda Suman Dey drew public and online backlash for a derogatory "gaumutra" () jibe during an interview with former judge , interpreted as a Hinduphobic evoking past instances of anti-Hindu in discourse. The remark, made in a rapid-fire , underscored critiques of unprofessionalism and latent in on-air conduct, though the issued no public response. These episodes contribute to perceptions among industry observers that ABP Ananda, like regional peers, navigates commercial and political pressures at the cost of perceived neutrality.

Controversies

Allegations of political bias

In September 2024, the All India Trinamool Congress (TMC) announced it would ABP Ananda, , and TV9 Bangla, barring party spokespersons from appearing on these channels and accusing them of "persistent anti-Bengal agenda-driven propaganda" motivated by a "compulsion to appease the zamindars of ." The move followed intense public scrutiny of the TMC government's handling of the August 2024 and of a 31-year-old at Kolkata's RG Kar Medical College and Hospital, with TMC claiming the channels prioritized and external political pressures over objective reporting on state issues. A precipitating incident was a September 1, 2024, debate on ABP Ananda featuring TMC MP Kalyan Banerjee, whose remarks on protesting medical students drew widespread condemnation and prompted Banerjee's apology, after which TMC cited the channels' overall pattern of coverage as evidence of bias. The (BJP) denounced the boycott as "dictatorial" and an attack on press freedom, arguing it reflected TMC's intolerance for scrutiny amid governance failures. Earlier allegations have portrayed ABP Ananda's bias as fluctuating with political winds. In February 2015, during West Bengal's pre-election period, ABP Group owner faced internal and public criticism from senior journalists for allegedly imposing a pro-BJP slant on coverage, including directives to favor BJP narratives over those of the ruling TMC. Conversely, a July 2021 analysis of post-2021 assembly election violence coverage found ABP Ananda referenced incidents primarily in contexts defending TMC, such as airing Mamata Banerjee's rebuttals to BJP claims, while devoting minimal airtime to independent verification of attacks on BJP workers, suggesting an alignment with the incumbent government's perspective. Tensions peaked in June 2020 when publicly assailed ABP Ananda's sister publication for critical reporting on state handling of , coinciding with a summons to the newspaper's editor, Anirban Chattopadhyay, in a two-month-old case; Chattopadhyay resigned shortly after, prompting broader concerns over TMC's pressure on media outlets perceived as adversarial. These episodes underscore recurring claims that ABP Ananda's editorial choices adapt to commercial and regulatory pressures in West Bengal's politically charged environment, where ruling parties attribute unfavorable coverage to opposition favoritism. In February 2024, ABP Ananda news anchor Suman De faced criminal charges under Sections 153 (promoting enmity between different groups on grounds of religion) and 505 (statements conducing to public mischief) of the for an alleged error in reporting a proceeding related to communal clashes in . The broadcast on February 13, 2024, inaccurately attributed a statement to the presiding suggesting in handling cases involving , which prosecutors claimed could incite communal tensions. On February 26, 2024, the stayed all further proceedings against De, ruling that the misreporting stemmed from a bona fide mistake in interpreting the court's oral observations during a hearing and did not warrant penal action under the cited sections, as it lacked intent to provoke disorder. The emphasized that journalistic errors in fast-paced coverage, absent malice, should not be criminalized, directing the to reconsider the in light of this clarification. No fines were imposed on the channel, and the case highlighted tensions between media freedom and regulatory scrutiny in sensitive reporting. In May 2024, the (NCLT) Kolkata Bench heard a petition by Aveek Kumar Sarkar and others alleging oppression and mismanagement within ABP Pvt. Ltd. and affiliated entities, including Ananda Pvt. Ltd., which operates aspects of 's publishing and media arms. The dispute centered on a 2019 family settlement among stakeholders, claimed to violate shareholder rights and norms under Sections 241-244 of the Companies Act, 2013. The tribunal admitted the petition for adjudication but has not issued a final ruling as of October 2025, with proceedings ongoing regarding share allotments and control. This internal corporate legal matter did not directly impact the channel's broadcasting operations.

Responses from channel and stakeholders

In response to the Trinamool Congress's announcement on September 1, 2024, boycotting ABP Ananda alongside and TV9 Bangla for alleged "anti-Bengal propaganda" amid protests over the RG Kar Medical College rape-murder case, the channel did not issue a statement or alter its coverage, continuing to report on accountability and unrest. Regarding the March 2024 controversy involving anchor Suman Dey, who made remarks referencing "" (gaumutra) in a perceived derogatory context during an interview with former Justice , ABP Ananda offered no official apology or commentary, with Dey retaining his position as senior vice president and . Earlier that year, in February 2024, filed an FIR against Dey for allegedly misleading coverage of Sandeshkhali violence; the stayed the investigation on February 26, 2024, accepting arguments that the broadcast claims were not fabricated and lacked intent to incite offense, reflecting legal support for the channel's journalistic stance without a formal from management. In the June 2020 resignation of Anirban Chattopadhyay, editor of the ABP Group's sister publication amid police summons following critical reporting on , Chattopadhyay personally denied any political coercion, attributing his exit to prior personal intentions expressed to ownership, though the incident fueled broader concerns within the ABP ecosystem about . The group maintained silence on linkage to ABP Ananda's operations. Across bias allegations, including claims of situational favoritism toward the or commercial influences during elections like the 2021 discrepancies, ABP Ananda has consistently avoided direct official rebuttals, prioritizing ongoing programming over engagement with accusers from parties such as TMC or BJP. Stakeholders, including anchors and executives, have occasionally defended coverage through on-air assertions of neutrality, but no group-wide statements on sourcing or have been publicly documented.

Impact and Legacy

Role in Bengali journalism

ABP Ananda, established on June 1, 2005, as Star Ananda in a between the and , introduced the first 24-hour -language news channel, transforming television in by shifting from episodic broadcasts to continuous, real-time coverage of local, national, and international events. This innovation bridged the gap between the 's longstanding print legacy—rooted in Ananda Bazar Patrika, a with over a century of influence on socio-political discourse—and modern , enabling rapid dissemination of news in the vernacular language to an audience previously reliant on or English-dominated national channels or limited regional programming. The channel's emphasis on on-ground, investigative reporting has positioned it as a key player in Bengali , prioritizing action-oriented coverage of regional issues such as politics, culture, and public policy in , often setting agendas for public debate through exclusive stories and live fieldwork that rivals print traditions of depth and immediacy. By 2020, after 15 years of operation, ABP Ananda had solidified its reputation for responsible , achieving top ratings across demographics and surpassing general channels in viewership during key events, which underscored its role in elevating standards for factual, impactful news delivery in the competitive Bengali market. Extending its journalistic footprint digitally, ABP Ananda became the first news channel to surpass 10 million subscribers by May 2024, amplifying its reach through video content that mirrors broadcast rigor while adapting to online consumption patterns, thus influencing how younger audiences engage with verified news amid rising digital fragmentation. This milestone reflects its sustained commitment to comprehensive reporting, including and analysis, which has helped maintain audience trust despite competition from newer entrants.

Influence on public discourse

ABP Ananda, maintaining a dominant 29.5% in Bengali news viewership during fiscal year 2025, reaches millions of households in and shapes public understanding of regional political, social, and cultural issues through its emphasis on local, on-ground reporting. This position has enabled the channel to influence discourse on challenges, such as , by amplifying coverage of protests and administrative shortcomings that official channels may downplay. The channel's reporting has periodically intensified political debates, as evidenced by the June 2020 of its editor, Anirban Chattopadhyay, shortly after a segment criticizing Mamata Banerjee's handling of a public interaction, which prompted summons and sparked wider discussions on media independence in the . Such incidents underscore ABP Ananda's capacity to challenge prevailing narratives, fostering public scrutiny of actions amid allegations of pressure from authorities. In September 2024, the Congress's decision to ABP Ananda alongside two other channels for purported "anti-Bengal propaganda"—including support for opposition-led protests and persistent questioning of state governance—further illustrates the channel's role in diversifying discourse beyond government-favored viewpoints, potentially swaying voter perceptions ahead of elections. This , affecting spokesperson appearances, highlights how ABP Ananda's platform elevates alternative critiques, contributing to a more contested despite criticisms of its own editorial shifts over time.

Comparisons with competitors

ABP Ananda operates in a competitive Bengali news television landscape dominated by channels including , TV9 Bangla, Zee 24 Ghanta, and , with viewership measured primarily through (BARC) metrics such as market share and cumulative reach in . Historically, ABP Ananda has held the top position for extended periods, benefiting from its integration with the established Ananda Bazar Patrika print media for cross-platform credibility and resources, though rivals have gained ground through aggressive expansion and targeted programming. Recent BARC data illustrates fluctuating leadership, with ABP Ananda reclaiming the number one spot by the end of fiscal year 2024-25 at 29.5% , maintaining a substantial 10.5-point lead over the nearest competitor. This edged out at 19.0%, followed by R Bangla (15.6%), TV9 Bangla (13.2%), and Zee 24 Ghanta (9.3%), reflecting ABP Ananda's strength in prime-time slots and overall audience retention. However, surged ahead in early 2025, topping charts for four consecutive weeks in March with superior cumulative reach (e.g., 21.1 million viewers versus ABP Ananda's lower figures) and a 3.3% advantage in select periods, attributed to enhanced local coverage and digital synergies.
ChannelMarket Share (FY 2024-25 End)Key Competitor Notes
ABP Ananda29.5%Leader in overall and prime-time viewership; print media backing aids investigative depth.
19.0%Recent overtakes via high reach (e.g., 20,200 in Week 10, 2025); focuses on rapid event reporting.
TV9 Bangla13.2%Emphasizes sensational visuals; trails in sustained leadership but competitive in urban pockets.
Zee 24 Ghanta9.3%Strong in debate formats; lower share reflects narrower appeal compared to top duo.
In contrast to newer entrants like , which briefly displaced ABP Ananda in 2022 with 28.8% share through confrontational styles, ABP Ananda's edge lies in balanced reporting volumes and audience loyalty metrics, though all channels face scrutiny for potential political alignments influencing coverage priorities. Digital extensions amplify differences, with ABP Ananda's metrics (e.g., 35.20 million views in 2024) underscoring hybrid strengths over purely linear rivals.

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