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AMC Concord

The AMC Concord is a compact car manufactured by the American Motors Corporation (AMC) from 1978 to 1983, positioned as an affordable luxury vehicle and direct successor to the earlier AMC Hornet model. It was offered in multiple body styles, including two-door and four-door sedans, two-door hatchback coupes, and five-door station wagons, with a focus on improved ride comfort, quietness, and interior refinement to compete against larger rivals like the Ford Granada and Chevrolet Nova. Engine options ranged from a base 2.0-liter inline-four producing 80 horsepower to a top 5.0-liter V8 with 130 horsepower, paired with either three-speed manual or automatic transmissions and rear-wheel drive. Built on a 108-inch wheelbase with overall lengths around 183 inches, the Concord emphasized value and versatility, achieving peak sales of over 110,000 units in its debut year. Developed amid AMC's financial struggles following the 1973-1974 and a subsequent , the represented a budget-conscious redesign of the platform, retaining much of the unibody structure while incorporating a new front with dual rectangular headlights and revised rear taillights for a more modern appearance. Trim levels included the base model, sport-oriented variants, and upscale D/L editions featuring , woodgrain interior accents, and optional Landau roofs, marketed as "America's compact " to appeal to buyers seeking big-car comfort in a smaller package. Annual updates through 1983 included the adoption of a GM-sourced 2.5-liter "Iron Duke" four-cylinder engine in 1980 for better and minor styling tweaks, such as revised grilles and taillights, though two-door models were discontinued by 1983 due to declining demand. Production ceased in late 1983 as AMC pivoted toward its alliance with , introducing front-wheel-drive models like the and shifting focus to the four-wheel-drive variants derived from the Concord , which continued until 1988. Despite initial success, totaling approximately 400,000 units across its run, the Concord's discontinuation marked the end of AMC's independent rear-wheel-drive passenger car lineup, reflecting broader industry trends toward downsizing and fuel economy amid ongoing economic pressures. Today, surviving examples are rare collector items, valued for their role in AMC's final era of innovation before its 1987 acquisition by .

Development and Design

Origins and Platform

In the mid-1970s, (AMC) grappled with severe financial pressures, including a reported annual net loss of $27.5 million for fiscal 1975, attributed to escalating production costs, economic recession, and the lingering effects of the that disrupted the automotive market. These challenges were compounded by intense competition from fuel-efficient imports and the automakers, prompting AMC to seek cost-effective ways to update its lineup without major new investments. The company's limited resources, highlighted by ongoing sales declines and the underperformance of models like the Pacer, underscored the urgency for a refreshed compact to capture the growing demand for smaller, more efficient vehicles. Development of the AMC Concord unfolded in the mid-1970s, evolving directly from the platform introduced in 1970, with key engineering oversight from , AMC's vice president of engineering since 1971. Efforts focused on refining the existing architecture to enhance ride quality, noise insulation, and market positioning as a more upscale compact, culminating in final preparations by 1977. The strategic choice to retain the Hornet/Gremlin underpinnings allowed AMC to minimize development costs—estimated at a fraction of a full redesign—by reusing proven components such as the , , and inline-six engine family, thereby addressing the company's fiscal constraints while extending the platform's viability. The Concord's platform featured a rear-wheel-drive layout with a 108-inch and an overall of 183.6 inches for two-door variants, providing a balance of maneuverability and interior space in line with standards of the era. This shared architecture with the ensured streamlined manufacturing and parts commonality, which was critical for AMC's efficiency amid its financial struggles. Production plans were publicly announced in September 1977, positioning the Concord for a model-year launch at AMC's primary assembly facility in .

Engineering Features and Specifications

The AMC Concord was offered in four primary body styles: a two-door , a two-door coupe, a four-door , and a four-door . These models shared a compact with an overall length of 183.6 inches, a width of 71 inches, and a of 108 inches. Curb weights varied by configuration and equipment, with the two-door coupe typically ranging from 2,800 to 3,000 pounds, the four-door sedan around 2,855 pounds, and the wagon approximately 3,145 pounds. The vehicle's suspension system utilized an front setup with springs and telescoping absorbers for enhanced ride quality, paired with a live rear for simplicity and durability. This design contributed to stable handling in everyday driving conditions. was employed to provide precise control and improved maneuverability compared to traditional systems. Safety features in the Concord included full-width front door beams for side-impact protection, improved to absorb collision energy, and full compliance with 1978 , such as those for occupant restraint and fuel system integrity. These elements marked advancements in passive for compact cars of the era. Powertrain options centered on efficiency and versatility, with the base 2.0-liter inline-four (I4) engine displacing 121 cubic inches and delivering 80 horsepower for economical operation. Optional engines included the 3.8-liter inline-six (232 cubic inches) producing 90 horsepower, as well as larger 4.2-liter inline-six, 4.6-liter inline-six, and 5.0-liter V8 variants offering up to 130 horsepower for better performance. Transmissions consisted of a standard three-speed for basic models, with optional four-speed or three-speed available for smoother shifting and broader appeal. Fuel economy was a strong suit, particularly with the base I4 engine achieving an estimated 33 miles per (EPA) on the when paired with the transmission.

Production Overview

Model Years: 1978–1980

The AMC Concord debuted for the 1978 as Motors Corporation's refreshed compact offering, replacing the with updated styling and improved interior comfort. Available in base and trims, the model was marketed as an affordable , emphasizing value with standard features like reclining bucket seats and a spacious cabin on the existing platform. reached 121,293 units, reflecting strong initial demand amid a shifting toward smaller vehicles. For 1979, the Concord received minor cosmetic and interior updates, including a revised grille with a more angular design, redesigned taillights for better visibility, and an updated with improved and optional woodgrain accents. The DL trim continued as a mid-level option, featuring enhanced and exterior accents to appeal to younger buyers seeking a balance of style and practicality. Production totaled 102,853 units, impacted by the second that heightened consumer focus on fuel economy and deterred purchases of less efficient models. The 1980 introduced minor styling refinements, such as a new horizontal bar grille. The 2.0-liter inline-four became the base engine, paired with the inline-six, for better . Production totaled 80,456 units, maintaining steady output despite broader industry challenges. Across the 1978–1980 s, the Concord included standard equipment like an AM radio and optional to meet everyday family needs, while its inline-four and inline-six engine options helped achieve compliance with the (CAFE) standards of the 1970s.

Model Years: 1981–1983

The 1981 marked a significant refresh for the AMC Concord, with a redesigned featuring a new grille and integrated styling elements for a more contemporary appearance. Interiors received upgrades including deluxe-grained vinyl materials and enhanced sound insulation for improved ride quality. An optional quartz digital clock was available, alongside standard analog instrumentation. U.S. sales reached 59,838 units for the year. In , the lineup simplified somewhat with base, DL, and Limited trims, emphasizing value and efficiency amid economic recession. The 2.5-liter inline-four engine from , producing 92 horsepower, became the standard powerplant, replacing the previous 2.0-liter option and offering better drivability with a five-speed availability. totaled 30,869 units, reflecting market challenges. Fuel economy for the 2.5-liter models peaked at 28 combined per EPA estimates, aiding competitiveness in a fuel-conscious era. The 1983 brought minor interior refinements, such as updated seating fabrics and trim accents, while the body style remained available alongside sedans. Total fell to 11,513 units as prioritized partnerships and new platforms. concluded at the end of the 1983 in June, aligning with the company's strategic shifts toward collaborations and eventual acquisition by in 1987. Total production of the Concord across its run exceeded 400,000 units.

Special Body Styles and Trims

AMX Performance Variant

The AMX performance variant of the AMC Concord was introduced in 1978 as a limited-run two-door coupe, reviving the storied AMX badge from AMC's earlier era to appeal to enthusiasts during an industry shift toward smaller, more efficient vehicles. Built on the Concord platform, it emphasized sporty handling and styling while maintaining the model's compact footprint, with a focus on affordable performance in a market dominated by downsized domestics. The AMX was offered exclusively as a without "" badging, positioning it as a standalone model to boost brand image. Powered by a 5.0 L (304 cu in) producing 130 hp (97 kW) at 3,200 rpm and 238 lb-ft (323 Nm) of torque at 2,000 rpm, the AMX provided the lineup's top power output, paired with a standard three-speed . It featured heavy-duty with stiffer springs and shocks, larger anti-roll bars, and performance-tuned for better cornering, along with upgraded brakes to handle the V8's output. The optional four-speed with Hurst shifter was available only with the inline-six engine. A base inline-six option was available but less common, underscoring the variant's performance intent; it was a 258 cu in (4.2 L) engine producing 100 hp (74 kW) standard or 120 hp (90 kW) in the performance-tuned 258-2 version. Styling cues evoked classic aesthetics, including wide fender flares, a prominent functional hood scoop with dynamic graphics, bold AMX side decals, blackout trim on grille and accents, color-keyed rally mirrors, and 14-inch styled magnesium wheels with raised-white-letter tires. The interior included bucket seats with cloth or upholstery, a console-mounted shifter, and special AMX instrumentation for a driver-focused . Base pricing started at approximately $7,995, undercutting many competitors while offering V8 power as standard. Only 2,540 units were produced for the 1978 model year, making the Concord AMX one of AMC's rarest variants and a collector's item today as the final Concord-based application of the before it shifted to the platform. Performance testing showed the V8 model reaching 0–60 mph in about 9.7 seconds and a top speed of 110 mph, with quarter-mile times around 17 seconds, balancing everyday usability with engaging dynamics for the fuel-conscious era.

Convertible Models

The Sundancer convertible was produced from 1981 to 1982 through a partnership between () and the Griffith Company, with 1981 models based on the two-door and 1982 on the two-door coupe. This aftermarket conversion transformed the coupe into a targa-style open-top vehicle, featuring a removable roof panel and a manual folding soft top with easy-latch cam fasteners, all built on a reinforced frame to maintain structural integrity. The design capitalized on renewed interest in convertibles following the U.S. federal government's 1976 prohibition on new open-top models, offering enthusiasts an accessible alternative ahead of the 1982 regulatory reversal. Griffith, based in Fort Lauderdale, Florida, handled the conversions by receiving completed coupes from AMC's Kenosha, Wisconsin, plant, modifying them, and shipping the finished vehicles back to dealers. Key features included a manual soft top with a boot for , powered by the 258-cubic-inch (4.2 L) inline-six producing 100 horsepower; V8 and V6 options were not available for this conversion, and luxury appointments like leather upholstery and wire wheels. Priced at approximately $10,500, the Sundancer commanded a of $2,995 to $4,000 over the coupe, reflecting the work and targeted appeal to performance-oriented buyers seeking a unique, American-made drop-top. Production totaled around 200 units across the two model years, with low volumes attributed to the high cost and positioning, though the conversions served as effective showroom draws for AMC dealerships. Plans to relocate conversion operations closer to 's factory and expand output never materialized, leading to the program's end by late 1982 amid shifting priorities toward Jeep and Eagle lines. Today, Sundancer owners face restoration challenges, particularly frame rust exacerbated by the modifications, which can compromise the reinforced areas and require specialized repairs due to scarce parts and documentation following Griffith's sale in 1984.

International Variants

VAM Production in Mexico

Vehículos Automotores Mexicanos (VAM), a Mexican automaker with a dating back to 1946 under the name Willys Mexicana and rebranded as VAM in 1964, assembled and adapted versions of the AMC Concord for the local market from 1978 to 1983 at its plant in Lerma, . This collaboration with required vehicles to incorporate significant local content—often exceeding 60% Mexican-sourced parts—to comply with import tariffs and national assembly regulations, enabling full-scale production rather than mere assembly of imported kits. The resulting models, marketed under the VAM American name for sedans and wagons, featured modifications tailored to Mexican preferences, such as enhanced interior trim and performance-oriented options, while retaining core engineering from the U.S. Concord platform. The standard VAM American sedan and wagon utilized a locally manufactured 282 cubic-inch (4.6 L) , a bored-out version of the AMC 258 design with increased displacement for better low-end suited to Mexico's varied terrain and fuel quality. This engine delivered 132 horsepower at 3,900 rpm and 216 lb-ft of at 2,200 rpm, paired standard with a four-speed for improved efficiency and driver engagement in urban and highway driving. In 1979, VAM introduced the American 06/S variant, a sporty trim with rally-inspired styling elements including unique badging, fog lights, and a more aggressive front to appeal to performance enthusiasts, building on the base model's robust straight-six powertrain. For the 1981 model year, VAM launched the Lerma, a distinctive facelifted variant that blended the Concord's front end and chassis with the rear hatchback design from the AMC Spirit, creating unique three-door, four-door sedan, and five-door hatchback body styles. Distinguished by prominent VAM badges on the grille and tailgate, the Lerma emphasized luxury with options like velour upholstery, woodgrain accents, and an upscale interior, positioning it as a premium compact in the Mexican market; it retained the 282 cu in straight-six as standard. This model addressed demands for versatile family vehicles with hatchback practicality, and production continued through 1983, during which the Lerma became one of Mexico's top-selling cars before facing stiffer competition. The Lerma achieved significant popularity during its production run. Production of these Concord-based models ceased in alongside the dissolution of the AMC-VAM partnership, as American Motors shifted focus under Renault's acquisition and Mexico's grappled with economic challenges including shortages and rising import competition. The Lerma's higher complexity—requiring custom of body panels—contributed to its discontinuation, marking the end of VAM's assembly of AMC passenger cars, though the company persisted with and later vehicles.

Other Export Models

The AMC Concord was marketed in through American Motors (Canada) Ltd., with production at the , assembly plant alongside the U.S. Kenosha facility. Canadian models incorporated metric instrumentation to align with national standards and featured minor badge for local distribution. Limited exports to included adaptations such as a 2.0-liter inline-four engine producing 104 to comply with stricter emissions regulations. Right-hand-drive conversions were prepared for select markets, though volumes remained low. Overall, non-Mexican international exports of the Concord totaled fewer than 15,000 units across all markets from 1978 to 1983.

Racing Heritage

Rally and Competition History

The AMC Concord saw limited but notable participation in professional road racing during the late 1970s and early 1980s, primarily through privateer efforts rather than extensive factory support. A single modified 1978 Concord, prepared by Dyer Enterprises, competed in the SCCA Trans-Am series from 1978 to 1981, marking it as one of the few examples of the model in high-level sedan racing beyond earlier AMC efforts like the Javelin. This car, chassis-coded as Concord-Dyer#, featured a front-engined layout with significant modifications for competition, including enhanced chassis stiffening, though specific details on suspension upgrades or roll cages are not extensively documented in period records. It entered 17 races across 12 events, achieving 11 finishes and five retirements, with highlights including one overall victory and three podium finishes in IMSA GT and Trans-Am events. Key drivers for the Dyer Concord included Buzz Dyer, who piloted the car in five Trans-Am races, such as the 1981 Portland event where it placed competitively in the TA class, and the 1981 Laguna Seca finale. Lyn St. James, an accomplished female racer and later competitor, co-drove the Concord to a strong 2nd-place finish in the GT class at the 1979 6 Hours of , partnering with Waugh and Cason for Doell Associates; this result underscored the model's potential in endurance-style GT competition despite its compact sedan origins. Other drivers like Art Cross and Buzz Cason also shared stints, contributing to the car's longevity in series like GT and SCCA GT-1, where it continued racing into 1990 under various private teams. The Concord's racing career emphasized reliability in a field dominated by European and derivatives, though it never challenged for a full-season championship. While the Concord's circuit racing footprint was modest—limited to this primary chassis and a handful of west-coast entries—no verified records indicate widespread production of competition-modified units or factory-backed programs on the scale of AMC's earlier Trans-Am campaigns. The model's involvement highlighted independent tuners' ingenuity in adapting a mass-market compact for track use, paving the way for its brief overlap with the rally-oriented American Rally AMX variant.

American Rally AMX

The American Rally AMX was a consumer-oriented performance trim of the AMC Concord, targeted at enthusiasts seeking a with enhanced handling capabilities. Produced by (VAM), the Mexican licensee of , it served as the local equivalent to the U.S. Concord AMX but with rally-inspired styling and features to appeal to motorsport fans. Introduced in 1978 and carried over to 1979, the Rally AMX was built on the Concord platform, which featured an updated body with larger rear side windows, quad rectangular headlamps, and a distinctive sharp grille design. This trim emphasized durability and sporty aesthetics suitable for rally preparation, including flares for wider clearance. Powered by a 4.6-liter (282 cubic inches) inline-six engine producing 132 horsepower, it included a and rally-tuned suspension to handle rough terrain and provide better traction on unpaved surfaces. The AMX was positioned as an accessible option for enthusiasts looking to modify their cars for amateur events. While no factory-backed rally program existed for this model—VAM's competition efforts focused on other platforms like the —the trim's design contributed to its appeal among Mexican motorsport fans.

Alternative Powertrains

Experimental Stirling and Gas Turbine Engines

In the late 1970s, () collaborated with and the Department of Energy on experimental alternative powertrains to explore options beyond conventional internal combustion engines, using the as a test platform. A notable prototype was the 1979 Stirling engine installation in a modified , featuring the P-40 engine developed by United Stirling AB. This operated on a closed , utilizing as the to achieve high through cyclic compression and expansion at varying temperatures. The P-40 delivered approximately 40 kW (53.6 ) of power, making it suitable for evaluating viability in passenger vehicles. The Stirling prototype was tested for its potential efficiency in stop-and-go urban traffic, where traditional engines suffer from frequent idling losses. The engine's quiet operation and low emissions were highlighted as advantages, though drivability was affected by mismatches with the vehicle's and , with no fuel economy advantage demonstrated in the Concord configuration. Prototypes accumulated over 38,000 miles in vehicle testing at AMC labs and , part of broader efforts to meet emerging 1980s (CAFE) standards requiring at least 27.5 mpg fleet averages by 1985. Parallel experiments in 1980 involved a conceptual design study for an improved (IGT) powertrain, with the AMC Concord serving as the . Conducted by Williams Research Corporation under contract, the project integrated lightweight turbine variants like the WR26-based Engine 8A, producing up to 74.6 kW (100 ) while targeting significant fuel savings. The design achieved an estimated 11.9 km/l (28.0 ) in combined driving cycles—43% better than the 1976 of 8.33 km/l (19.6 )—using or equivalent fuels, though specific consumption varied from 0.358 to 0.546 lb/-hr depending on load. Testing focused on optimization for and , with plans for at least 10,000 miles per prototype to validate durability and CAFE compliance. Despite promising results, both programs were shelved in the early 1980s due to high development costs and challenges in meeting stringent emissions requirements under evolving regulations. The Stirling's extended startup times and limitations, combined with the turbine's integration complexities, prevented commercialization, though the efforts contributed to broader understanding of alternative propulsion for compact cars like the .

Solargen Electric Development

The Solargen Electric development involved the conversion of AMC Concord station wagons into battery s by Solargen Electric Motor Car Corporation, a company based in , which manufactured and marketed electricity-powered vehicles during the late 1970s. This effort was part of broader U.S. Department of Energy (DOE) initiatives to advance electric vehicle technology amid the energy crises of the era. The project utilized 20 lead-acid batteries, providing a range of 30–32 miles (48–51 km) after a twelve-hour charge on standard 110V outlets, making it suitable for short urban trips and fleet applications. Sales occurred independently from during 1979 and 1980 but were halted in late 1979 due to component supply delays; Solargen later filed a against alleging interference with their business.

Cultural and Historical Significance

Appearances in Film and Media

The AMC Concord appeared in several films during the late and , often serving as background vehicles that reflected the era's automotive landscape. In the 1985 The Passing, a 1979 AMC Concord was used as a minor action vehicle, underscoring its role as an everyday in period settings. Similarly, the car's unassuming design made it a suitable prop for urban and suburban scenes in various productions. In television, the AMC Concord had more prominent roles, particularly in action-oriented series. The 1982–1986 series featured 1979 and 1980 models as pursuit vehicles in key episodes, including the pilot and season 3, episode 9 ("Knight of the Drones"), where they were deployed by law enforcement alongside the iconic . Later shows revisited the car for period authenticity; a 1979 AMC Concord appeared in the espionage drama (2013–2018), symbolizing 1980s American suburbia. In the teen comedy (2010–2013), a 1978 AMC Concord was dramatically smashed in season 1, episode 17 (""), highlighting its use as a comedic . Additionally, a 1980 AMC Concord served as a personal vehicle for a character in the crime series . AMC promoted the Concord extensively through television spots that emphasized its affordability, reliability, and compact luxury. Commercials from 1978 to 1983 often showcased the car's galvanized steel body and fuel efficiency, positioning it against competitors like the or Volaré. A notable 1978 spot compared the DL to pricier imports, touting it as "the luxury Americans want—the value Americans need." Another iconic ad, the "torture test" from the early 1980s, demonstrated the model's durability through rigorous off-road and endurance trials. Print campaigns in automotive magazines like and during 1978 reinforced these themes, with ads highlighting features like color-matched wheel covers and the 258-cubic-inch inline-six engine for everyday value. The Concord also garnered cultural references in 1980s media, where it was occasionally poked fun at in car enthusiast publications for its no-frills reliability amid AMC's struggles as an independent automaker. Magazines such as noted its practical appeal in reviews, contributing to a niche "underdog" meme among hobbyists who praised its longevity despite the brand's eventual absorption by .

Legacy and Discontinuation

The AMC Concord was discontinued after the 1983 model year amid sharply declining sales, with only 11,513 units produced in its final year compared to peaks exceeding 120,000 annually earlier in the run. Over six years, the model achieved total production of approximately 400,000 units, but intensifying competition from fuel-efficient imports and redesigned domestic compacts eroded its . These challenges exacerbated American Motors Corporation's () financial difficulties, leading to its acquisition by Corporation in 1987 for $800 million, primarily to secure the profitable division while phasing out AMC's passenger car lines. In the , the played a pivotal role in AMC's late survival strategy through high parts commonality—sharing up to 90% of components with the prior platform—which reduced development costs and enabled efficient production at the plant. This modular design directly paved the way for the , a four-wheel-drive variant introduced in 1980 that extended the platform's utility and continued under post-merger, influencing the brand's lineup through 1988. Chrysler executives later credited AMC's engineering efficiencies, including the Concord's commonality, with sustaining operations and integrating production seamlessly. As a collectible, the Concord commands modest values in the enthusiast market, with well-preserved examples typically ranging from $1,500 to $7,000 as of 2024, while rare variants like the 1978 AMX can command higher prices due to limited production of approximately 2,000 units. Dedicated groups such as the American Motors Owners Association foster community through events, registries, and technical support for owners. Modern relevance persists among restorers and modifiers, who increasingly use 3D-printed parts to replicate scarce , interior components, and unavailable through original suppliers. In the , aftermarket conversion kits have emerged, adapting the Concord's rear-wheel-drive chassis for electric motors and batteries, often via adapter plates compatible with systems like those from CanEV, appealing to eco-conscious enthusiasts seeking sustainable updates.

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