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Alarm.com

Alarm.com is an that develops and provides a cloud-based software-as-a-service () platform for interactive , video monitoring, , and solutions tailored to residential and commercial properties. The platform enables professional monitoring, of connected devices, and AI-powered features such as proactive video and activity pattern recognition, serving users through a network of authorized service providers who handle installation and support. Founded in 2000 as a business unit within , Alarm.com became an independent entity in 2009 when MicroStrategy divested its interests, establishing Alarm.com Holdings, Inc. Key early leaders included co-founder Alison Slavin, who now serves as Senior of the Creation Lab, and Steve Trundle, who has been and CEO since 2003. The company went public on the stock exchange under the ALRM in June 2015, raising capital to expand its platform capabilities. Headquartered in , Alarm.com operates globally and is trusted by over 6 million active subscribers as of 2024 for protecting homes and businesses with 24/7 and seamless of smart devices. As a leader in the connected property market, Alarm.com emphasizes innovation in areas like unified security systems, , and , with recent advancements including acquisitions such as CHeKT for enhanced video solutions and tools for commercial activity analytics. In the third quarter of 2025, the company reported of $256.4 million, reflecting a 6.6% year-over-year increase, driven primarily by and license revenue growth of 10.1% to $175.4 million. Its business model relies on recurring subscriptions and partnerships with thousands of service providers worldwide, positioning it as a key player in the evolving smart security industry.

Overview

Corporate Profile

Alarm.com Holdings, Inc. is a publicly traded technology company listed on the under the ALRM and has been a component of the S&P SmallCap 600 index since January 2, 2018. Founded in 2000, the company is headquartered in , . Alarm.com provides a cloud-based software-as-a-service () platform that delivers () solutions for connected , including security, automation, and monitoring services tailored for residential, multi-family, , and commercial markets. The platform enables users to control security systems, monitor devices such as door locks, thermostats, and video cameras, and access features like video analytics, AI-based deterrence, , and wellness solutions. As of the latest reporting, Alarm.com employs approximately 2,075 full-time staff members and serves over 6 million active subscribers worldwide through a network of licensed service providers and commercial integrators, primarily across but extending internationally. This structure allows the company to focus on platform innovation while leveraging partners for deployment and .

Mission and Technology Focus

Alarm.com's is to protect millions of home and business owners by delivering industry-leading and s through a of licensed service providers, emphasizing reliability, , and . The company aims to empower users with that enhances and convenience without compromising , focusing on services that evolve continuously to meet emerging needs. At the core of Alarm.com's technology focus is a cloud-based Software as a Service (SaaS) model that integrates Internet of Things (IoT) devices, enabling remote monitoring and control of security and automation features. This platform supports seamless connectivity across devices, allowing users to manage their properties from anywhere via mobile apps, with automatic delivery of new features and updates at no additional cost to maintain system relevance and performance. Key innovations include the pioneering of interactive security systems in the early 2000s, which introduced intelligently connected platforms that go beyond traditional alarms to provide proactive, analytics-driven protection. Alarm.com upholds strong privacy commitments, explicitly stating that it does not sell user activity from homes or businesses to third parties. employs robust protection measures, including of between user devices and servers, as well as at rest for stored customer information on its servers, to ensure secure end-to-end handling of sensitive .

History

Founding and Early Development

Alarm.com was established in 2000 as a unit within Incorporated, founded by Jean-Paul Martin and Alison J. Slavin. The initiative aimed to explore advanced technologies for remote monitoring and security, leveraging MicroStrategy's expertise in software and data analytics. Martin, serving as from the outset, and Slavin, who focused on , led the effort to create innovative solutions beyond conventional alarm systems. The early focus centered on developing cloud-based platforms that enabled remote and of and systems via networks. This work addressed limitations in traditional landline-dependent alarms by introducing web-enabled connectivity, allowing users to monitor and interact with their properties in . By prioritizing cellular and technologies, the team built a foundation for interactive services that integrated video , , and alerts, positioning Alarm.com at the forefront of emerging . A key milestone came in 2003 with the launch of Alarm.com's first 100% wireless and web-enabled interactive security solution, marking a significant shift from passive alarm notifications to proactive, user-controlled systems. This platform utilized data networks to deliver and text alerts for events like system arming, door openings, or environmental changes, and introduced patented features such as "Crash & Smash" protection to detect tampering attempts. The launch represented the company's initial commercialization of its R&D efforts, connecting property owners directly to their security infrastructure without reliance on intermediaries. Transitioning from an R&D unit within to independent operations presented initial challenges in the nascent smart home market, including scaling technology for broad adoption and navigating limited infrastructure for . As the smart home sector was still developing in the early 2000s, Alarm.com faced hurdles in securing partnerships with service providers and proving the reliability of cloud-based models amid concerns over stability and . Despite these obstacles, the foundational innovations laid the groundwork for future growth. Alison Slavin has maintained a leadership role at the company since its inception, contributing to its evolution.

Acquisitions and Growth

In 2009, Alarm.com was acquired from by a group of investors led by ABS Capital Partners and Egis Capital Partners for $27.7 million in cash, providing the capital necessary to scale operations and expand its wireless security platform. This investment enabled the company to invest in technology development and market expansion, transitioning from a startup backed by a software firm to an independent entity focused on growth in the connected sector. Leading up to its , Alarm.com experienced significant organic expansion, growing its subscriber base from a few thousand in the early to over 2.3 million by 2014. This period also saw revenue increase to $167.3 million in 2014, driven by partnerships with service providers and adoption of its platform for residential and . During this pre-IPO phase, Alarm.com integrated and features into its core platform, launching solutions like emPower for of thermostats, locks, and lighting, which enhanced user engagement and diversified its offerings beyond traditional alarm systems. By 2012, the platform incorporated home energy rules tied to security triggers, such as adjusting temperatures based on occupancy, contributing to broader adoption in smart home ecosystems. Alarm.com continued its expansion through strategic acquisitions in the following years. In December 2020, it acquired Shooter Detection Systems, integrating advanced indoor gunshot detection technology using acoustic and infrared sensors to bolster enterprise security solutions. In May 2023, the company purchased EBS, a manufacturer of security communicators, to support legacy alarm panels and strengthen its presence in markets. Most recently, in February 2025, Alarm.com acquired a majority stake in CHeKT, a provider of proactive video monitoring solutions, to enhance real-time threat detection and response capabilities.

Initial Public Offering and Recent Milestones

Alarm.com completed its (IPO) on June 26, 2015, listing on the Global Select Market under the "ALRM" at a of $14 per share. The offering involved the sale of 7 million shares, raising approximately $98 million in gross proceeds, which the company intended to use for further product innovation, research and development, and general corporate purposes. This transition to public status marked a significant milestone, enabling Alarm.com to access capital markets to fuel its expansion in cloud-based and platforms. Following the IPO, Alarm.com experienced steady growth, with its and license revenue reaching $291.1 million in 2018, reflecting a 23% increase from the prior year driven by subscriber expansion and service adoption. The company also began integrating -driven features, such as advanced video analytics capable of distinguishing between people, vehicles, and animals to reduce false alarms and enhance threat detection. These innovations, including the launch of AI Deterrence () in subsequent years, allowed for proactive responses like automated verbal warnings to potential intruders. In recent years, Alarm.com has expanded its offerings into business security solutions, introducing the Alarm.com for Business platform with features like integrated , video monitoring, and tailored for commercial properties. This shift addressed growing demand in the commercial sector, particularly following the increased need for remote monitoring solutions post-2020 amid the , where the company enhanced its remote video monitoring capabilities to support contactless property oversight. By 2025, Alarm.com's global subscriber base had surpassed 6 million active users, underscoring its scale in the smart security market.

Products and Services

Platform Architecture

Alarm.com's platform is an end-to-end cloud-based () architecture designed to facilitate device connectivity and real-time processing for smart and solutions. The system leverages a centralized to manage interactions between connected devices, such as sensors, cameras, and controls, enabling seamless flow from edge devices to the for and response. This architecture supports 11 million serviceable commercial properties as of September 2025 and serves a of more than 12,000 partners across 70+ countries, processing streams to deliver proactive alerts and . Key components include secure cloud servers for data storage and processing, robust APIs for integrating third-party devices and services, and user-accessible mobile and web applications. The servers handle encrypted storage of video feeds and other data, with APIs supporting standards like ONVIF for camera integration and SCIM for identity management. Mobile apps, such as the Alarm.com My Business app, provide real-time access to the platform's dashboard for monitoring and control, while web interfaces enable enterprise-level management. These elements form a unified environment that connects intrusion detection, video surveillance, and access control without on-premises hardware dependencies. The platform's scalability is engineered to support millions of connected devices with low-latency performance, utilizing cloud-managed updates and hierarchical multi-location dashboards to handle large-scale deployments efficiently. It incorporates AI-driven processing for event detection, such as occupancy from video streams, ensuring responsive operations across distributed networks. Security protocols are integral, featuring end-to-end data encryption, SSL/TLS for transmissions, two-factor authentication, and compliance with standards including SOC 2 Type 2, NDAA Section 889, and the EU-U.S. Data Privacy Framework for GDPR alignment. Secure data centers and one-way encrypted storage protect sensitive information, with dedicated teams monitoring for threats.

Security and Monitoring Solutions

Alarm.com's security and solutions provide comprehensive protection through integrated alarm systems and technologies, enabling real-time threat detection and response. Core features include 24/7 professional alarm , where sensors detect intrusions and trigger immediate notifications to monitoring centers for dispatch of services via partnered providers. Intrusion detection relies on sensors for doors and windows, motion detectors, and AI-driven to minimize false alarms by distinguishing between legitimate activity and potential threats. Video solutions enhance and deterrence, offering remote access to from indoor, outdoor, and cameras via a . Users can perform remote video during alarm events, reviewing footage to confirm incidents before authorities are notified, which helps reduce unnecessary dispatches. AI-powered alerts analyze video feeds in to identify unusual activity, such as unrecognized persons or vehicles, and send customized notifications while integrating with proactive audio deterrents like verbal warnings to intruders. Advanced tools extend capabilities beyond basic detection, including gunshot detection acquired through the 2020 purchase of Shooter Detection Systems, which deploys acoustic and sensors to locate indoor gunfire within seconds and alert responders. Proactive monitoring was further strengthened in 2025 via majority acquisition of CHeKT, a platform for remote video monitoring that enables live intervention, such as broadcasting warnings or coordinating on-site responses to visible threats. These features tie briefly into broader for enhanced during alerts. Offerings are tailored for residential and commercial users, with residential packages emphasizing home protection through customizable door/window sensors, video doorbells, and family safety alerts for quick mobile verification. Commercial solutions scale for businesses with systems using mobile credentials, keycard readers, and integrated video to manage entry points, alongside multi-location dashboards for enterprise-wide monitoring of assets and operations.

Automation and Integration Features

Alarm.com provides a range of features that enable users to control home devices such as lights, locks, , and appliances through its or compatible voice assistants. Users can remotely adjust lighting levels, lock or unlock doors, set temperatures, and manage appliances like garage doors or switches with simple commands, ensuring convenience and efficiency in daily routines. These controls are accessible via the Alarm.com app on and devices, allowing for real-time management from anywhere. The platform integrates seamlessly with major smart home ecosystems, including for voice-activated control through devices, where users can issue commands like "Alexa, ask Alarm.com to turn off the living room light" to manage thermostats, lights, and locks hands-free. Additionally, Alarm.com supports big-screen monitoring and control via and , enabling users to view and interact with connected devices using a remote, such as displaying live status or triggering actions without needing a . These integrations enhance , allowing voice or remote-based orchestration of multiple devices in a unified manner. Energy management tools within Alarm.com focus on optimizing usage through , particularly via its , which adjusts temperatures automatically based on occupancy patterns, such as when the security system is armed away, upon arrival , or when locking the door. Geo-Services uses location data to preheat or cool the in advance, while integration with remote sensors targets specific rooms for precise control, and real-time weather data informs adjustments to prevent energy waste during temperature spikes. These features can yield up to 23% savings on winter heating and 16% on summer cooling, with an average 8% reduction in overall heating and cooling bills, approximately $50 annually, and support for utility programs to further incentivize efficiency. Customization is a core aspect of Alarm.com's automation, permitting users to define scenes and rules for tailored device interactions. Scenes function as one-touch buttons in the app or website that simultaneously activate multiple devices—for instance, might dim lights, lock , and lower the —coordinating actions across lights, locks, thermostats, and other appliances for seamless orchestration. The New Rules allows creation of conditional automations, such as event-triggered rules that turn lights on when a detects motion or schedule-based rules for routine adjustments, enabling personalized workflows that link to daily habits or briefly to events like arming the system.

Business Operations

Partnerships and Distribution Model

Alarm.com operates on a distribution model that exclusively channels its services through a network of licensed professionals and authorized dealers, avoiding sales to ensure , ongoing , and customized solutions. This approach allows service providers to integrate Alarm.com's platform into their offerings, handling sales, deployment, and maintenance while leveraging the company's cloud-based technology for enhanced reliability and scalability. The company has formed key strategic partnerships with major security firms to expand its reach and capabilities, notably collaborating with ADT for , , and integration of smart home and business solutions. These alliances enable partners like ADT to incorporate Alarm.com's interactive security features into their services, driving mutual growth through shared technological advancements and market access. Alarm.com supports a global dealer network comprising thousands of authorized service providers operating in more than 40 countries, providing comprehensive training programs and dedicated resources to ensure effective deployment and . Through its Partner Success Services, the company offers award-winning tools for sales, installation, and ongoing support, including digital apps and multilingual training to facilitate expansion for partners worldwide. Revenue is generated primarily through a model where service provider partners pay recurring subscription fees to Alarm.com, which are ultimately funded by end-user monthly charges for access, , and features. This structure incentivizes partners to grow their subscriber base, as higher adoption leads to increased recurring revenue shares while maintaining high margins for Alarm.com's scalable cloud infrastructure.

Financial Performance

Alarm.com's financial performance has been characterized by steady growth in its subscriber-driven software-as-a-service () model, with reaching $167.3 million in 2014, primarily from and license fees alongside hardware sales. By 2018, and license revenue had expanded to $291.1 million, reflecting a 23% year-over-year increase driven by subscriber additions and service expansions. This growth continued, with full-year 2024 and license revenue climbing to $631.2 million, up 11% from 2023, while hit $939.8 million, marking a 6.6% rise. In the third quarter of 2025, increased 6.6% year-over-year to $256.4 million, with and license revenue surging 10.1% to $175.4 million, underscoring the company's reliance on recurring streams for scalability. Subscriber metrics have paralleled this revenue trajectory, starting with over 2.3 million subscribers in and expanding to more than 6 million active users by 2025, fueled by partnerships and platform adoption. (ARPU) has benefited from features like video monitoring and , contributing to sustained per account growth amid a high renewal rate exceeding 90%. The emphasis on has bolstered profitability, with gross margins on and reaching 85.6% in 2024, enabling non-GAAP adjusted EBITDA of $59.2 million in Q3 2025, an 18.4% increase from the prior year. Following its 2015 , Alarm.com's stock (NASDAQ: ALRM) has shown strong post-IPO performance, trading around $50 per share as of November 2025, up significantly from its $14 IPO price. The company's stood at approximately $2.52 billion in November 2025, reflecting investor confidence in its recurring revenue model. Alarm.com was added to the S&P SmallCap 600 index in December 2017, enhancing its visibility among small-cap investors.

Leadership and Governance

Executive Leadership

Stephen Trundle serves as the and a member of the at Alarm.com, a position he has held since January 2023, following his role as President and CEO from May 2003; he is also a co-founder of the company since its inception in 2000. Prior to Alarm.com, Trundle held various leadership roles at , including of Technology and , where he contributed to development. Under his leadership, Alarm.com has expanded its platform to serve millions of subscribers through innovative connected solutions, emphasizing strategic growth in residential and commercial markets. Alison Slavin, a co-founder of Alarm.com since 2000, currently holds the position of Senior Vice President of the Creation Lab, a role she has occupied since February 2014; previously, she served as of from 2000 to January 2014. In her tenure, Slavin has driven , particularly in the development of smart home and technologies that integrate , web, and mobile capabilities to enhance user experiences. Her contributions have been instrumental in shaping Alarm.com's early product roadmap and fostering a culture of technological advancement within the company. Kevin Bradley was promoted to in March 2025, after joining Alarm.com in 2009 and advancing through various finance leadership roles. Bradley oversees the company's finance organization, supporting operational efficiency and financial strategy amid Alarm.com's growth in revenue and market expansion. Daniel Kerzner serves as President of the Platforms Business since January 2023, having previously acted as from 2013 to 2023. Kerzner has played a key role in advancing Alarm.com's core platform architecture, focusing on scalable solutions for monitoring and that integrate with partner ecosystems. The leadership at Alarm.com emphasizes innovation in connected property technologies alongside a strong commitment to customer , as evidenced by the company's against selling user activity data and its robust data protection practices. Trundle has highlighted ongoing innovation to improve for partners and end-users, aligning with the team's focus on ethical technology deployment.

Board of Directors

Alarm.com Holdings, Inc.'s comprises eight members as of April 2025, with seven independent directors and one insider, the company's , Stephen Trundle, ensuring compliance with listing standards for majority-independent governance following the 2015 . This structure evolved from the company's earlier private phase, including its 2009 acquisition by ABS Capital Partners, which initially featured investor representatives from the firm on the board to guide growth in the sector. Post-IPO, the board shifted to emphasize independent oversight, incorporating expertise in investing, , cybersecurity, and legal matters to support strategic decision-making and risk management. Key members include Chairman Timothy McAdam, who joined in July 2012 and brings over 30 years of experience in technology venture capital and , including prior roles at firms like , contributing to board in innovation and . Darius Nevin, appointed in April 2016, offers deep financial and industry knowledge from his tenure as of security firms like Stanley Security Solutions, serving as chair of the Compensation . Timothy Whall, joining in August 2021, provides operational insights from his CEO role at , enhancing the board's focus on solutions. Other notable directors include (Ret.) Stephen Evans (since February 2021), whose U.S. in cybersecurity informs risk oversight; Simone Wu (since February 2020), a legal expert in ; Donald Clarke (since May 2014), with experience at software companies like ; and recent addition Cecile Harper (since May 2024), adding diversity and operational expertise from her COO roles at tech firms. Stephen Trundle, founder and CEO since 2003, represents executive continuity on the board. The board maintains three standing committees to fulfill its supervisory role: the Audit Committee, chaired by Donald Clarke and including Whall and Nevin, which oversees financial reporting, internal controls, and compliance; the Compensation Committee, chaired by Nevin with McAdam and Wu, responsible for and incentive plans; and the Nominating and Committee, chaired by McAdam with Evans and Harper, focused on director nominations, board composition, and adherence to the company's Code of Business Conduct and Ethics. These committees meet regularly to address strategic, financial, and operational risks, with the full board convening at least quarterly. Board tenure has seen gradual turnover post-2015 to refresh expertise, with all current members nominated for re-election in 2025, reflecting stability amid the company's public evolution.

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