Fact-checked by Grok 2 weeks ago

Brand X

Brand X was a band formed in in 1974, renowned for its intricate instrumental music that blended jazz improvisation, rock structures, and funk rhythms, featuring key members such as drummer Phil Collins, guitarist John Goodsall, bassist Percy Jones, and keyboardist Robin Lumley. The band emerged during the height of the jazz-rock movement, initially as a side project for Collins amid his commitments with , and quickly established a reputation for technical prowess and experimental soundscapes through early albums like (1976) and (1977), both released on . These works highlighted Goodsall's fluid guitar lines, Jones's innovative bass techniques, and Lumley's atmospheric keyboards, contributing to Brand X's among and enthusiasts. Active primarily from 1974 to 1980, Brand X released a series of albums including the live recording (1977) and Masques (1978), before disbanding amid lineup changes and shifting musical priorities. The group reformed in 1992 with a core trio of Goodsall, Jones, and drummer Frank Katz, producing Xcommunication (1992) and (1997), which incorporated modern elements like sampling while retaining their signature complexity. A final reunion in 2016 led to live performances until 2020, but the band's activities ended permanently following Goodsall's death from on November 10, 2021, at age 68.

History

Formation (1975)

Brand X was founded in London in 1975 by bassist Percy Jones and guitarist John Goodsall as an instrumental jazz fusion project, evolving from initial jam sessions in 1974 that initially featured a more vocal-oriented funk lineup including drummer John Dillon, second guitarist Pete Bonas, and vocalist/percussionist Phil Spinelli. Following a stylistic pivot toward improvisational jazz-rock fusion inspired by artists like Miles Davis, the band underwent changes, with Dillon departing due to the shift away from vocals, leading to auditions for a new drummer; notable candidates included Bill Bruford, who was unavailable, before Phil Collins—then the drummer for Genesis—was recruited around early 1975 on the recommendation of Island Records executive Danny Wilding. Keyboardist Robin Lumley, a friend and collaborator of Goodsall and Jones from prior sessions, joined the core lineup shortly after the founding, solidifying the group's emphasis on complex, improvisational structures during early rehearsals at Island Studios in . These sessions, starting in early 1974, focused on developing a signature sound blending with rock elements, though the full quartet with Collins was not formalized until mid-1975. Collins balanced his commitments by participating in Brand X during breaks from touring. The nascent band secured management through Tony Smith's Hit & Run company, leveraging Collins' connection to , which facilitated their signing to in 1975 as the act "Brand X," named after a placeholder term from Lumley's session work. This deal, arranged at Collins' behest, provided the organizational foundation for the group's activities without immediate recording commitments.

Early years and initial releases (1975–1978)

Brand X's early years were marked by the release of their debut studio album, , on June 18, 1976, following recording sessions in September and October 1975 at Island Studios in . The album featured the core lineup of bassist Percy Jones, guitarist , keyboardist , and drummer , who contributed to select tracks amid his commitments with . This instrumental effort showcased the band's improvisational style and technical prowess, drawing from rock and influences to establish their presence in the progressive music scene. In 1977, Brand X expanded their catalog with the live album Livestock, recorded during performances at Ronnie Scott's in in September 1976 and at Hammersmith Odeon and the in August 1977. Capturing the band's energetic improvisational performances, it highlighted the rhythm section's interplay and Goodsall's guitar work, serving as a document of their evolving stage presence. That same year, their second studio album, , emerged as a breakthrough, released in April 1977 and peaking at number 37 on the . Featuring tracks like the upbeat "Malaga Virgen," it blended fusion grooves with accessible melodies, broadening their appeal in the jazz-rock genre. The band's initial tours solidified their reputation, beginning with UK dates in 1976 supporting Unorthodox Behaviour, including a residency at Ronnie Scott's and appearances at festivals like Reading. In 1977, they undertook their first extensive US tour from May to July, promoting Moroccan Roll and Livestock with drummer Kenwood Dennard filling in for Collins. By 1978, Brand X returned to the UK for a month-long tour backing Masques, their third studio album released that September, which introduced keyboardist Peter Robinson and drummer Chuck Burgi due to Collins's reduced involvement. Notable performances included a support slot for Genesis at the Knebworth Festival on June 24, 1978, where Collins joined onstage for percussion on select numbers, drawing an audience of over 80,000. This period of lineup stability through 1977, followed by transitional shifts, underscored Brand X's adaptability while maintaining their core fusion sound.

Product and line-up changes (1979)

In 1979, Brand X released their fourth studio album, Product, on September 14 via , marking a period of significant experimentation in the band's sound and structure. The album featured two distinct parallel lineups, reflecting divergent creative visions within the group: a more accessible ensemble comprising guitarist , bassist , keyboardist , and drummer on tracks such as "Don't Make Waves," "Soho," "Not Good Enough - See Me!," "Wal to Wal," and "Ha! Ha!"; and a more experimental configuration with Goodsall, bassist Percy Jones, keyboardist Peter Robinson, and drummer Mike Clark on tracks including "Dance of the Illegal Aliens," "And So to F..," and "Taking the Edge Off." These sessions took place in shifts at Ringo Starr's Startling Studios from April to July, yielding material not only for Product but also for the subsequent release in 1980. The decision to employ dual lineups stemmed primarily from internal tensions over musical direction, exacerbated by label pressure from to produce more commercially viable, song-oriented material, which clashed with Percy Jones's preference for the band's instrumental roots. Additionally, Phil Collins's growing commitments with limited his availability, prompting the inclusion of Mike Clark to provide fresh percussion approaches and maintain momentum during recording. Goodsall's compositional contributions dominated the album, penning or co-writing five of its eight tracks, which underscored his central role but also highlighted emerging strains as the band navigated these shifts away from the cohesive style of prior releases like Masques (1978). Supporting Product, Brand X embarked on a and North American tour from late to 1979, featuring a blended live lineup of Goodsall on guitar, Jones on , Lumley and Robinson on keyboards, and Collins on and vocals, enabling extended improvisational sets that drew from both studio ensembles' aesthetics. This configuration allowed for dynamic performances, including appearances at venues in , San Francisco, , and , as well as a BBC TV spot on The Old Grey Whistle Test on 9. The tour's emphasis on improvisation masked underlying fatigue from scheduling conflicts and creative divergences, foreshadowing further instability in the band's original incarnation.

Hiatus and dissolution (1980–1991)

The release of Do They Hurt? in 1980 marked the end of Brand X's initial run, serving as the final album from their era with a notably reduced role for drummer , who contributed to only two tracks amid his growing commitments elsewhere. The band officially disbanded in 1981, driven by escalating creative differences among members, ongoing disputes with their label and management under Tony Smith of Hit & Run Music, and the pull of individual solo endeavors—most prominently Collins' intensifying focus on , which demanded his primary attention. During the ensuing decade-long hiatus, core members pursued independent paths in music and related fields. Guitarist John Goodsall relocated to Los Angeles and established himself as a prolific session musician, collaborating on diverse projects including production work with Zoo Drive and contributions to Toni Basil's hit album Word of Mouth (1982). Bassist Percy Jones, based in New York, developed his distinctive fretless bass style through experimental solo recordings throughout the 1980s, which later coalesced into the album Cape Catastrophe (1990). Keyboardist Robin Lumley moved to Perth, Australia, in the early 1980s, shifting toward television production while maintaining session work and production credits on jazz-fusion releases, such as Jack Lancaster's Skinnigrove Bay. Brand X produced no official reunions, tours, or new material between 1980 and 1991, with the period characterized by complete dormancy as a collective entity. This inactivity aligned with the broader waning of 's commercial viability in the , as the genre's intricate, complexity yielded ground to the raw energy of and the synth-driven accessibility of , redirecting listener preferences toward simpler, more immediate rock forms.

First reunion (1992–1999)

In 1992, Brand X reunited after a 12-year hiatus, spearheaded by and , who assembled a core trio with drummer Frank Katz to revive the band's legacy. This reformation marked a shift toward a leaner, more streamlined ensemble compared to the band's expansive 1970s lineups, focusing on intricate interplay between Goodsall's MIDI-enhanced guitar work, Jones's fretless bass lines, and Katz's dynamic drumming. The reunion was fueled by the duo's ongoing collaborations during the , including Goodsall's session work and Jones's projects with artists like Tony Williams, which kept their fusion sensibilities sharp. The group's first under this revived configuration was the studio Xcommunication in , serving as a bold comeback that blended classic Brand X complexity with modern production elements like sampling. Recorded with additional contributions from Christopher J. and percussionist Scott Weinberger, the featured tracks such as "Xanax Taxi" and "Kluzinski Period," showcasing an updated sound that incorporated textures while retaining the band's signature rhythmic propulsion. This effort was distributed through the independent label Ozone Music and received praise for revitalizing the genre, though it achieved modest commercial reach. Following the album's release, Brand X embarked on tours across and the from 1993 to 1997, performing at venues like Ronnie Scott's in and various U.S. jazz clubs to reconnect with fans and introduce their evolved sound. These outings emphasized live and Goodsall's extended guitar solos, adapting material alongside new compositions to highlight the trio's chemistry. In 1996, they captured a live performance at the Roxy Theatre in , later released as Live at the Roxy, which documented the band's energetic stage presence during this period. By 1997, the lineup expanded with the addition of keyboardist Franz Pusch and multi-instrumentalist Marc Wagnon on vibes, enabling a fuller sonic palette for the studio album . Released on Bucky Ball Records, the album included tracks like "Stellerator" and "," exploring denser arrangements and electronic influences while maintaining the core trio's foundational grooves. This release solidified the reunion's creative output but faced challenges from internal tensions. The reunion concluded in 1999 when Goodsall departed amid disagreements over the band's artistic direction and management, leading to the group's second disbandment. Despite the split, the 1990s era reaffirmed Brand X's enduring appeal in circles, bridging their classic period with contemporary experimentation through a series of focused recordings and performances.

Second reunion and final activities (2016–2020)

In 2016, Brand X reformed for a second reunion, led by founding members guitarist and bassist Jones, who were joined by keyboardist Chris Clark and drummer Kenny Grohowski. Although core member contributed to the band's legacy during this period, he had retired from live performances and did not participate in the touring lineup. The reunion focused on celebrating the band's classic material, drawing lessons from the 1990s reformation to emphasize a tight core group dynamic. The band released their first new recording in two decades with the live album But Wait... There's More! / Live 2017, captured during early reunion shows and highlighting their improvisational prowess. This double-disc set featured extended performances of tracks from the band's catalog, showcasing Goodsall's intricate guitar work, Jones's innovative bass lines, and Grohowski's dynamic drumming alongside Clark's atmospheric keyboards. From 2016 to 2019, Brand X undertook extensive reunion tours across the and , performing sold-out shows that emphasized improvisational live sets spanning their entire . Notable appearances included high-profile festivals, with the band delivering energetic renditions of classics that captivated longtime fans and introduced the music to new audiences. In 2020, the ongoing COVID-19 pandemic forced the postponement of planned tour dates, interrupting the band's momentum and marking the end of their active performing period during this reunion.

Post-reunion and disbandment (2021–present)

Following the conclusion of their 2020 touring activities, Brand X ceased all performances and recordings, with no further group endeavors announced. Although the band never issued a formal disbandment statement, the deaths of key members marked the effective end of the group. Guitarist , a founding member and central figure in Brand X's sound, died on November 10, 2021, from , at the age of 68. His passing, coming shortly after the band's final shows, left a profound void, as Goodsall had been instrumental in the 2016 reunion lineup. Keyboardist , another core founding member, passed away on March 9, 2023, at age 75, following a long illness and sudden heart attack. Lumley's death reduced the original trio—Goodsall, Lumley, and bassist Percy Jones—to Jones as the sole surviving core member, further solidifying the band's inactivity. In the absence of new projects, Jones and the estates of Goodsall and Lumley have overseen the band's legacy through its official website and channels, maintaining archival content and without plans for revivals. While discussions of potential archival releases or events surfaced in communities, none have been realized as of November 2025.

Musical style and influences

Jazz fusion characteristics

Brand X's core sound in is characterized by a seamless integration of with the driving energy of and the syncopated grooves of , creating a dynamic and technically demanding style that prioritizes interplay over vocals. This blend is evident in their predominant use of extended tracks, which allow for spontaneous exploration while maintaining rhythmic propulsion, distinguishing the band from more rigidly structured ensembles through a heavier emphasis on live and . For instance, tracks like "Malaga Virgen" from their 1977 album showcase odd time signatures, contributing to the genre's hallmark complexity without sacrificing accessibility. Central to this sound are the extended solos from guitarist , whose fluid phrasing combines melodic lyricism with rapid, jazz-inflected runs, often weaving through funk-driven rhythms to build atmospheric tension. Complementing Goodsall is bassist Percy Jones, renowned for his innovative fretless techniques, including thumb-positioned playing and percussive articulations that add a liquid, expressive layer to the low end, enhancing the fusion's textural depth. Keyboardist further enriches the palette with and layers, providing swirling, atmospheric textures that evoke both cosmic expanses and intimate grooves, as heard in pieces blending Rhodes warmth with analog synth swells. The band's rhythmic foundation varies with drummers, highlighting contrasting approaches within the fusion idiom: delivered precise, groove-oriented patterns that locked in the rock-funk elements with unyielding drive, as on early recordings like (1976), while Kenwood Dennard's contributions leaned toward a freer, more jazz-centric style, emphasizing polyrhythmic freedom and improvisational elasticity in later lineups. Overall, these elements culminate in song structures that favor episodic builds—shifting from tight riffs to open jams—fostering a sense of discovery that underscores Brand X's enduring appeal in .

Evolution and influences

Brand X's early development in the 1970s drew from the improvisational and traditions of the , while incorporating elements inspired by Miles Davis's and the expansive sound of . The band's core members, including guitarist and bassist Percy Jones, sought to blend these roots with electronic jazz innovations from and Tony Williams, creating a distinctive fusion style marked by technical complexity and rhythmic experimentation. In 1979, the band's dual lineup introduced freer jazz elements through drummer Kenwood Dennard's contributions on the album Product, diverging from the rock-oriented precision associated with Phil Collins's earlier involvement. This configuration, featuring Goodsall, Jones, keyboardist , and Dennard, emphasized improvisational grooves and phrasing, reflecting Dennard's background in straight-ahead with artists like Martino. The result was a more fluid, less structured sound compared to the tight ensemble playing of prior releases. During the 1990s and 2010s reunions, Brand X modernized its approach on albums like Manifest Destiny (1997) and Timeline (2000), incorporating electronic elements such as MIDI vibes and keyboards alongside funk influences reminiscent of acid jazz. These works also nodded to world music through rhythmic diversity and global percussion textures, evolving the band's palette while retaining its fusion core. Over its career, Brand X traced an arc from the accessible, groove-driven fusion of Moroccan Roll (1977), with its blend of rock riffs and jazz harmonies, to the experimental diversity of Product (1979), and finally to the reflective, layered introspection of later releases like Timeline. This progression highlighted a shift toward broader sonic exploration while honoring foundational influences. Key external inspirations included the technical virtuosity of and the , which shaped Goodsall's fiery guitar work and the band's emphasis on intricate interplay. These groups' high-energy fusion informed Brand X's commitment to pushing boundaries throughout its active periods.

Members

Core members

Brand X's core members—bassist Percy Jones, guitarist , and keyboardist —formed the band's foundational creative nucleus, contributing to its music across major periods from its inception in 1975 through its early years, lineup changes, hiatus, and reunions. These three musicians shared overlapping tenures, often co-writing and performing on key recordings while adapting to shifting lineups that included temporary drummer . Their collaborative roles emphasized interplay in , with Jones providing rhythmic and melodic bass foundations, Goodsall leading melodic structures, and Lumley handling harmonic arrangements. While Jones and Goodsall remained active through the band's final activities in 2020, Lumley's performing involvement ended earlier. Percy Jones (born December 3, 1947, in , ) served as Brand X's bassist from 1975 to 1980, 1992 to 1997, and 2016 to 2020, emerging as a co-founder alongside Goodsall and Lumley. Renowned for his innovative technique, Jones employed a distinctive three-finger right-hand approach combined with harmonics, , and vibrato to create elastic, vocal-like lines that expanded the instrument's expressive range beyond traditional jazz-rock conventions. His contributions were pivotal in defining the band's sound during its formative era and subsequent reunions, where he anchored complex rhythms on albums like Unorthodox Behaviour (1976) and Xtrax (2020). Outside Brand X, Jones pursued solo work, notably as half of the experimental duo Tunnels with guitarist , releasing albums such as Amidst a Pastime (1991) that explored ambient and improvisational textures. As of 2025, Jones remains the sole surviving core member following the deaths of his bandmates. John Goodsall (February 15, 1953 – November 10, 2021) was Brand X's lead guitarist and a primary co-founder, active from 1975 to 1980, 1992 to 1999, and 2016 to 2020 and recognized as the band's most prolific . His style seamlessly blended rock's drive with jazz's harmonic sophistication, crafting ethereal, melodic solos and riffs that propelled tracks like "Malaga Virgen" from Livestock (1977). Goodsall's compositional input shaped the band's evolution through its hiatus and reunions, contributing songwriting to eight studio albums and maintaining continuity in live performances. After Brand X's 1999 disbandment, he joined progressive rock outfit for their 2001–2008 revival, applying his fusion sensibilities to heavier material on albums like Atomic Roost (2008). Goodsall passed away in 2021 at age 68, shortly after the band's final tour. Robin Lumley (1948 – March 9, 2023) handled keyboards for Brand X from 1974 to 1979, serving as co-founder, arranger, and frequent producer who enriched the band's lush, layered soundscapes. His arrangements integrated synthesizers and to support improvisational frameworks, notably on (1977), where he co-produced and shaped the album's fusion- contours. Lumley's production role extended Brand X's influence, as he briefly stepped away in 1978 to focus on external projects before a short return in 1979; he retired from live performances thereafter and did not participate in the 2016–2020 reunion. Beyond the band, he collaborated as a producer and arranger with artists including on her debut album (1978) and on The Bride Stripped Bare (1978), applying his sensibilities to pop and art-rock contexts. Lumley died in 2023 from at age 75.

Additional and touring members

Throughout its history, Brand X featured several additional and touring members who contributed to specific albums and live performances without long-term commitments to the core lineup. served as drummer from 1975 to 1977 and then as drummer, percussionist, and vocalist from 1978 to 1979, providing key performances on early albums including (1976), (1977), Product (1979), and Do They Hurt? (1980), while balancing these duties with his primary role in . He also made guest appearances during the 1992–1999 and 2016–2020 reunions, featuring on live recordings such as But Wait… There’s More! Live 2017. Kenwood Dennard joined as drummer in 1977, replacing Collins for the North American tour and contributing to the live album (1977) on tracks like "Nightmare Patrol," infusing the band's sound with his influences. He later participated in the 2016–2017 reunion tours and appeared on But Wait… There’s More! Live 2017. Chuck Burgi played drums on the 1978 album Masques and supported the European and North American tours that year, stepping in after Dennard's departure. Morris Pert contributed percussion from 1976 to 1980, appearing on albums such as Marscape (1976), (1977), Masques (1978), Product (1979), and Do They Hurt? (1980), as well as on the 1979 tour; his role diminished due to increasing session work elsewhere. He also featured during the 1992–1999 reunion on select recordings. In the 1990s reunion, Frank Katz handled drums from 1992 to 1996, recording on Xcommunication (1992) and Manifest Destiny (1997) and joining tours in 1992–1993 and 1996–1997. During the 2016–2020 reunion, Kenny Grohowski took over drums from 2017 to 2020, supporting tours through 2019 and contributing to the live album Locked & Loaded (2018).

Discography

Studio albums

Brand X released eight studio albums over their career, spanning their initial active period in the 1970s and 1980s, as well as reunion efforts in the 1990s. These recordings showcase the band's evolving jazz fusion sound, from raw instrumental complexity to more structured compositions, with core members like guitarist John Goodsall and bassist Percy Jones featuring prominently across most releases.
AlbumRelease YearLabelPeak Chart PositionsPersonnel HighlightsCritical Reception Summary
Unorthodox Behaviour1976Charisma (UK), Passport (US)US #191Phil Collins (drums), John Goodsall (guitar), Percy Jones (bass), Robin Lumley (keyboards)AllMusic rated 4.5/5, praising its dynamic blend of jazz and rock with brutal energy and technical prowess.
Moroccan Roll1977Charisma (UK), Passport (US)UK #37, US #125Phil Collins (drums), John Goodsall (guitar), Percy Jones (bass), Robin Lumley (keyboards), Morris Pert (percussion)AllMusic rated 4/5 (8.3/10), noted for its polished fusion accessible yet complex, highlighting tracks like "Soho" for groove and melody.
Masques1978Charisma (UK), Passport (US)NoneJohn Goodsall (guitar), Percy Jones (bass), Robin Lumley (keyboards), Chuck Burgi (drums)AllMusic rated 4/5 (7.9/10), commended for improved songwriting, focus, and memorable fusion hooks.
Product1979Charisma (UK), Passport (US)US #165John Goodsall (guitar), Percy Jones (bass), Phil Collins (drums on select tracks), Chuck Burgi (drums), various guests reflecting dual lineup approachAllMusic rated 3.5/5 (7.7/10), described as innovative but uneven, with strong instrumental fusion amid lineup changes.
Do They Hurt?1980PassportNoneJohn Goodsall (guitar), Percy Jones (bass), Chuck Burgi (drums), various session musiciansAllMusic rated 3.5/5 (7/10), viewed as solid outtakes collection maintaining fusion edge despite transitional feel.
Is There Anything About?1982PassportNoneJohn Goodsall (guitar), Percy Jones (bass on select tracks), various musicians including Chuck Burgi and Frank Gibson Jr. (drums), Robin Lumley and J. Peter Robinson (keyboards)AllMusic rated 3/5 (6.8/10), described as a compilation of outtakes with variable quality reflecting the band's transitional phase.
Xcommunication1992OzoneNoneJohn Goodsall (guitar), Percy Jones (bass), with supporting musiciansProg Archives average 3.2/5 from user reviews, appreciated for revival energy but critiqued for dated production in reunion context.
Manifest Destiny1997CleopatraNoneJohn Goodsall (guitar), Percy Jones (bass), Frank Katz (drums), Marc Wagnon (keyboards)AllMusic rated 3.5/5 (7/10), recognized for lively fusion return with added warmth from keyboards, better than prior reunion effort.

Live albums

Brand X's first live album, Livestock, was released in 1977 by Charisma Records. Recorded primarily at Ronnie Scott's Jazz Club in London in September 1976, with additional material from the Hammersmith Odeon and Marquee Club in August 1977, it captures the band's improvisational prowess during their early U.S. and European tours. The album emphasizes extended jams, such as the 15-minute "Born Ugly," highlighting the interplay between John Goodsall's guitar, Percy Jones's fretless bass, and the rhythm section's dynamic shifts, often with guest percussion from Phil Collins on select tracks. Fans have praised its raw energy and solid audio quality for a live recording of the era, noting how it showcases the spontaneity absent in studio works. In the , during the band's reunion with core members Goodsall, Jones, and Frank Katz, live performances were documented through releases like Live at the Roxy L.A., issued in 1997 by See Sick Records. Recorded on September 23, 1979, at the Roxy Theatre in during the band's original run, this album features a setlist including rare covers and extended fusions like "Soho" and "Nuclear Burn," reflecting the group's high-energy stage presence post-reunion interest. Though the audio quality is bootleg-like with some crowd noise, it received positive reception for preserving the band's peak improvisational form and tour context from their late-1970s North American outings. Another notable release, Missing Period (1997, Ten Tons of Fun Records), compiles archival live and session material from 1975–1976, offering insight into the band's formative improvisations before their debut studio album. Tracks like "Dead Pretty" (an early version of "Born Ugly") and "" include unique setlist elements, such as unreleased covers and jams, captured during pre-tour rehearsals and early gigs. The collection is valued by fans for its historical live energy and raw production, despite variable audio fidelity from the era's recordings.

Compilation and other releases

Brand X's compilation releases include Xtrax, a 1986 collection featuring edited versions of tracks from their 1970s studio albums such as "Don't Make Waves" from Product (1979), "" from (1977), and "Malaga Virgen" from Masques (1978). This retrospective highlighted the band's highlights during a period of inactivity, drawing primarily from their era. In 1992, the band issued The Plot Thins: A History of Brand X, a compiling select tracks from (1976), , (1977), and Masques, serving as an overview of their formative years with on drums. Post-2000 reissues expanded access to the catalog, including the 2003 Trilogy box set, which combined the out-of-print studio albums Manifest Destiny (1997) and Xcommunication (1992) with a third disc of live radio broadcast material from the 1990s reunion era. In 2014, Universal Music released the four-CD Nuclear Burn set, remastering the first five studio albums (Unorthodox Behaviour through Do They Hurt? from 1980) with additional bonus tracks from sessions, supervised in part by bassist Percy Jones to enhance audio fidelity. Jones also contributed to subsequent remasters, such as the 2012 Voiceprint reissue of Is There Anything About? (1982), incorporating non-album outtakes from its recording sessions. Among singles, "" appeared as a 12-inch promotional release in , featuring a slightly altered mix of the track from Product without the bridge present in the album version. Video releases include a 2018 DVD Live - The , capturing the reformed lineup's performance at the Rites of Spring Festival, though earlier 1970s footage remains largely archival and unreleased in official formats.

Legacy

Impact on jazz fusion

Brand X played a pivotal role in the evolution of jazz fusion during the 1970s, emerging as a prominent British act that helped define the genre's golden age alongside contemporaries like Soft Machine, Nucleus, and Bruford. Formed in 1975, the band blended intricate jazz improvisation with rock's rhythmic drive and progressive elements, creating a sound that was technically demanding yet accessible to broader audiences through its melodic hooks and structured compositions. This approach positioned Brand X as a bridge between progressive rock and fusion, particularly as a jazz-oriented outfit on Charisma Records—a label renowned for progressive acts like Van der Graaf Generator—expanding the roster's scope into fusion territory. The band's influence extended to instrumental techniques, notably through bassist Percy Jones's pioneering use of the , employing harmonics, glissandos, and to craft a distinctive, fluid voice that inspired subsequent players in the genre. Guitarist John Goodsall's agile, fusion-oriented phrasing drew comparisons to stylists like , contributing to the evolution of roles in jazz-rock. Brand X's live performances further solidified their impact, featuring structured songs that allowed ample room for improvisation, setting a standard for dynamic, exploratory jazz-rock concerts where tunes evolved nightly. Critical recognition of Brand X's contributions appears in historical accounts of the era, such as Julie Coryell and Laura Friedman's Jazz-Rock Fusion: The People, , which contextualizes their role amid the genre's key innovators. Later fusion and jam bands, including and , have cited Brand X as an influence for their blend of composition and spontaneity, underscoring the band's enduring legacy in expanding fusion's accessibility and improvisational depth.

Tributes and recognition

Brand X received recognition through music polls rather than major industry awards. Their 1977 live album Livestock won the Melody Maker poll for best live recording, highlighting the band's reputation for dynamic performances during their initial active period. Additionally, their 2018 live release But Wait... There's More! polled at number 11 on the Prog Magazine charts in Relix Magazine, underscoring ongoing appreciation among progressive rock enthusiasts. The band's compositions have influenced later artists through covers and sampling. Guitarist John Goodsall's work inspired progressive musicians, though specific covers like renditions of tracks such as "Malaga Virgen" remain more prominent in live contexts. More notably, Brand X tracks have been sampled in productions, including Madlib's "One for Quartabê / Right Now" from 2021, Cut Chemist's "Layered Laird" from 1997, and Nucksal's "HOOD" featuring Hwaji and Chaboom from 2016, demonstrating the band's rhythmic grooves crossing into urban music genres. Following the deaths of key members, fan-driven tributes emerged prominently. Guitarist 's passing on November 10, 2021, led to multiple memorial videos on , such as Sea of Tranquility's "A Tribute to John Goodsall of Brand X," which celebrated his fusion guitar innovations, and Andy Edwards' "Tribute to John Goodsall and Brand X," featuring reflections from collaborators. Keyboardist 's death on March 9, 2023, at age 74 prompted commemorative posts on the band's official page, honoring his role as a founding instigator and producer. The band's official website maintains archival efforts by documenting their history, discography details, and links to surviving members' ongoing projects, preserving the legacy for fans. Bassist Percy Jones, the sole surviving core member as of 2025, continues to uphold Brand X's history through the website and his solo musical endeavors. While no dedicated fan conventions have been organized, community discussions and reunion tours from 2016 to 2020 fostered grassroots appreciation, with post-reunion online forums continuing to share memorabilia and stories.

References

  1. [1]
    Brand X (3)
    ### Brand X (3) Summary
  2. [2]
    The History of Rock Music. Brand X - Piero Scaruffi
    Brand X were formed by drummer Phil Collins of Genesis with John Goodsall (former Atomic Rooster) on guitar, Robin Lumley (a David Bowie collaborator) on ...
  3. [3]
    Brand X Songs, Albums, Reviews, Bio & More | A... | AllMusic
    English fusion band that included Phil Collins and guitarist John Goodsall. Read Full Biography. Active. 1970s - 1990s. Formed. 1974 in London, England ...
  4. [4]
    John Goodsall – In Memoriam - Official Brand X
    15 February 1953 – 10 November 2021. Celebrating the life of our mate John Goodsall who left us after 46 years of music in Brand X.
  5. [5]
    BRAND X discography and reviews - Prog Archives
    The 1992 BRAND X is GOODSALL, JONES and drummer Frank KATZ. The band's discography starts in 1976 with "Unorthodox Behaviour" and goes on a year later with " ...
  6. [6]
    Interview: Percy Jones (PAKT, Brand X, Brian Eno) | Hit Channel
    Jan 29, 2024 · Percy Jones talks to Hit Channe about the new PAKT album “No Steps Left To Trace”, being in Brand X with Phil Collins, his love for fretless bass, Brian Eno’s ...
  7. [7]
    Brand X - Special: An Unorthodox History - Part 1
    Nov 9, 2017 · Brand X was a fusion band, a collective of musicians, starting as Phil Collins' solo project, and a network of musicians, beginning in 1974.
  8. [8]
    Brand X session players
    Robin Lumley, John Goodsall and Percy Jones were signed to Charisma Records as “Brand X” under the management of Tony Smith's Company, Hit & Run.
  9. [9]
    Brand X History - Official Brand X
    Brand X, a British band, existed on and off from 1975-2019, with core members John Goodsall, Percy Jones, and Robin Lumley. They were considered a Jazz-Fusion ...
  10. [10]
  11. [11]
  12. [12]
    BRAND X Livestock reviews - Prog Archives
    Live, released in 1977. Songs / Tracks Listing. 1. Nightmare Patrol (7:50) 2. -Ish (8:20) 3. Euthanasia Waltz (5:30) 4. Isis Mourning (part one) (5:30)
  13. [13]
    Brand X – Moroccan Roll – Album Review - Genesis News Com [it]
    Oct 11, 2019 · The jam session character of Malaga Virgen makes this track come closest to the material from Unorthodox Behaviour. ... April 1977 – Brand X ...Missing: Masques 1978
  14. [14]
    [Review] Brand X: Moroccan Roll (1977) - Progrography
    Nov 12, 2012 · A review of Brand X's second album, Moroccan Roll, released in April 1977 on Passport Records. Features "Malaga Virgen."Missing: 1978 | Show results with:1978<|separator|>
  15. [15]
    Brand X Unorthodox Behaviour tour dates - The Genesis Archive
    Ronnie Scott's Club – London, England Brand X played a two week stint at Ronnie Scott's club in August/September 1976 (possibly 30.8.76 to the 11.9.76) ...
  16. [16]
    BRAND X Masques reviews - Prog Archives
    The line up on the album is John Goodsall (guitar), Peter Robinson (keyboards), Percy Jones (bass), Chuck Burgi (drums) and Morris Pert (percussion and Fender ...
  17. [17]
    Brand X - Special: An Unorthodox History - Part 2
    Jan 4, 2018 · Manager Tony Smith is pleased with the demand for Brand X – he has big plans for the band. But these plans mean trouble for Robin Lumley who ...Missing: signing | Show results with:signing
  18. [18]
    Brand X-Chronology
    Line-up for this UK/US tour is: John Goodsall (guitar), Robin Lumley & Peter Robinson (keyboards), Percy Jones (bass) and Phil Collins (drums/vocals) [03-11] ...
  19. [19]
  20. [20]
    Brand X: Locked & Loaded - Album Review - All About Jazz
    May 26, 2018 · Literally working in shifts at Ringo Starr's Startling Studios, the two lineups recorded enough music for two albums: Product (Charisma, 1979) ...
  21. [21]
    BRAND X Do They Hurt? reviews - Prog Archives
    This is one of the better Brand X albums. Why? Well, first of all, and probably mainly, there is an appearance by Phil Collins the drummer on two of the tracks.
  22. [22]
    [Review] Brand X: Do They Hurt? (1980) - Progrography
    Jul 2, 2013 · Mike Clarke (drums), Phil Collins (drums on A2/B2), John Goodsall (guitars, vocals), John Giblin (bass on A2/B2), Percy Jones (bass, vocals), ...Missing: involvement | Show results with:involvement
  23. [23]
    BRAND X: An Unorthodox History - Website Special - Turn It On Again
    Apr 16, 2018 · Simply put, Tony Smith & Phil Collins walked away from Brand X after 1981. The last Brand X tour was really in 1980, Phil was on the Duke tour.
  24. [24]
    John Goodsall - Blazing New Trails - Innerviews
    Goodsall is best known as the co-founder, a key composer and guitarist for the seminal British jazz-rock outfit Brand X.Missing: Century Schizoid
  25. [25]
    Percy Jones Discography - Progrography
    Nov 23, 2012 · After Brand X broke up, Jones made some solo recordings in the 80s that surfaced on a pair of discs: Cape Catastrophe and Propeller Music.
  26. [26]
    Robin Lumley - Official Brand X
    Lumley, Jones and Goodsall would in time become the three components that make up Brand X. Together, they would create the trademark Brand X sound as well as ...
  27. [27]
    What happened to Jazz in 1980? - Music Stack Exchange
    Jan 11, 2024 · Both the return to straight-ahead jazz and the rise of smooth jazz moved away from the free jazz of the 60s and fusion of the 70s. Another major ...
  28. [28]
    Brand X - 1992 "Xcommunication" - Jazz Rock Fusion Guitar
    Jun 16, 2018 · "X-Communication" is the 1992 comeback album for Brand X, a big ten years after their last release, 1982's "Is There Anything About?". For this ...Missing: Xtrax reunion
  29. [29]
    BRAND X X-Communication reviews - Prog Archives
    Studio Album, released in 1992. Songs / Tracks Listing. 1. Xanax Taxi (5:57) 2. Liquid Time (4:39) 3. Kluzinski Period (7:00) 4. Healing Dream (3:51)
  30. [30]
  31. [31]
    XCommunication by Brand X (Album, Jazz Fusion) - Rate Your Music
    Rating 3.4 (146) · 30-day returnsXCommunication, an Album by Brand X. Released in 1992 on Ozone (catalog no. OZ-001; CD). Genres: Jazz Fusion, Jazz-Rock. Rated #1042 in the best albums of ...
  32. [32]
    Brand X Concert Setlist at The Middle East, Philadelphia on May 30 ...
    May 30, 1996 · Setlist ·...And So to F... · Stellerator · Birds of Fire · Drum Solo · Virus · True to the Clik · Macrocosm.
  33. [33]
    Brand X Albums - Official Brand X
    X-Communication (1992); Manifest Destiny (1997). Live Albums. 1977 Livestock – largely recorded at Ronnie Scott's Jazz Club Aug/Sept 76; 1996 Live at the Roxy ...Missing: Manifesto lineup
  34. [34]
    Exposé Online | Reviews | Brand X - Manifest Destiny - expose.org
    The lineup this time out includes drummer Frank Katz, from the early-90s X-incarnation, keyboardist Franz Pusch, and Marc Wagnon (from Tunnels and Doctor Nerve ...Missing: Manifesto | Show results with:Manifesto
  35. [35]
  36. [36]
    BRAND X Manifest Destiny reviews - Prog Archives
    Studio Album, released in 1997. Songs / Tracks Listing. 1. True to the Clik (5:22) 2. Stellerator (6:14) 3. Virus (7:53) 4. XXL (5:51)
  37. [37]
    Buckyball Music "Brand X - Manifest Destiny"
    1. True to the Click · 2. Stellerator · 3. Virus · 4. XXL · 5. The Worst Man · 6. Manifest Destiny · 7. Five Drops · 8. Drum Ddu ...Missing: Manifesto | Show results with:Manifesto
  38. [38]
    Album Review » Brand X: But Wait… There's More! / Live 2017
    Jun 9, 2017 · There's More!, the new live album by Brand X captures a complete performance of the classic Anglo- American prog-jazz-fusion band (can we fit a ...
  39. [39]
    BRAND X Reunite To Tour - My Drum Lessons
    Jun 24, 2016 · Legendary Jazz-Rock-Fusion band BRAND X has reunited and is preparing to celebrate their reunion with a Fall 2016/Spring 2017 US tour.Missing: second reformation Grohowski
  40. [40]
    Official Brand X - Facebook
    Official Brand X. Final version of BRAND X played a series of Reunion concerts 2016-2020. In late 2021 BX's Co- Founder/Guitarist/Fearless Leader JOHN GOODSALL ...
  41. [41]
    Brand X - Wikipedia
    Brand X were a British jazz rock band formed in London in 1974. They were initially active until 1980, followed by reformations between 1992–1999 and 2016–2021.List of Brand X members · Product (Brand X album) · Brand X (disambiguation)
  42. [42]
    Brand X: Robin Lumley has died - Genesis News Com [it]
    Mar 10, 2023 · Keyboardist Robin Lumley, a founding member of fusion band Brand X, has died on 9 March. Lumley worked with Phil Collins (among others) on various projects ...
  43. [43]
    Brand X's official website by the musicians of Brand X
    Brand X is John Goodsall, Percy Jones, and Robin Lumley. This is the real and official website of the British Fusion-Jazz band Brand X & friends.
  44. [44]
    The band Brand X - Facebook
    Rating 5.0 (9) BRAND X (official page) of the Jazz-Fusion pioneers. This page is the ONLY real Brand X home, created by Robin Lumley, Percy Jones, and the estate of John ...
  45. [45]
    Brand X - British jazz fusion band - Buckyball Music
    Brand X is a British jazz fusion band formed in 1975, known for its complex and highly technical instrumental music. The group's sound blends elements of ...Missing: history | Show results with:history
  46. [46]
    Interview with Percy Jones - A HISTORY OF WAL BASSES
    Feb 17, 2013 · One of the earliest “name” bassists to become a recognised Wal user, Brand X's fretless wizard, Percy Jones, was literally the poster-boy for the basses.<|control11|><|separator|>
  47. [47]
    Reviews | Jack Lancaster & Robin Lumley - Marscape - Exposé Online
    The songs fall into two distinct categories: 1) Soft and atmospheric with gentle melodies expressed on sax/Lyricon/flute backed by Lumley's keyboards (usually ...
  48. [48]
    Brand X
    A band dictated by Phil Collins' drumming, and fusion bands with strong drummers (Tony Williams' Lifetime, fer example) tend to be better on the emotional ...
  49. [49]
    The Comprehensive CANTERBURY SCENE Guide - Rate Your Music
    Wyatt and his schoolmates then formed local rock/R&B band The Wilde Flowers in '64, who would become the root of the entire scene. ... Brand X, and many of ...
  50. [50]
  51. [51]
    [Review] Brand X: Product (1979) - Progrography
    Nov 28, 2012 · A review of Brand X's fifth album, Product, released on September 14, 1979 on Charisma Records. Features "Soho."Missing: atmospheric | Show results with:atmospheric
  52. [52]
    Brand X: Manifest Destiny - Album Review - All About Jazz
    Sep 1, 1999 · For this is one on-fire, cranked-up, slammin' and funkified fusion fest. John Goodsall, Percy Jones, and the gang whirl you around by your heels ...
  53. [53]
    Moroccan Roll - Brand X | Album - AllMusic
    Rating 8.3/10 (185) Moroccan Roll by Brand X released in 1977. Find album reviews, track lists, credits, awards and more at AllMusic.
  54. [54]
  55. [55]
    JAZZ FUSION | Brand X - CITY Magazine. Arts. Music. Culture.
    Sep 6, 2017 · When Brand X formed in 1975, jazz fusion was in its infancy. The group's peers included Weather Report, Mahavishnu Orchestra, ...
  56. [56]
    Core Members - Official Brand X
    Meet the three artists who created and composed our music for half a century. Robin Lumley, John Goodsall and Percy Jones. Creating the finest in 'Snuff Jazz ...
  57. [57]
    Percy Jones - Evolving Macrocosm - Innerviews
    Brand X's first reemergence after breaking up in 1980 was the X-Communication album from 1992. I understand it began as a solo project. How did it morph ...
  58. [58]
    Percy Jones - Official Brand X
    Jones appeared on Eno's Before and After Science, and Another Green World, on Steve Hackett's debut solo album Voyage of the Acolyte and played on Roy Harper's ...
  59. [59]
    Percy Jones – FretlessBass.com
    Oct 22, 2025 · The uniqueness of his technique and his outsider melodic sensibilities, particularly with Brand X and on his contributions to Brian Eno's ...
  60. [60]
    Percy Jones - For Bass Players Only
    Sep 27, 2010 · Bass legend Percy Jones recounts his early years, the Liverpool scene, Brand X and Tunnels, plus his fascination with the fretless bass.Missing: contributions innovative
  61. [61]
  62. [62]
    John Goodsall - Frank Katz - Brand X
    Original founding member of Brand X: a guitar prodigy by many accounts. A beautiful, ethereal guitarist, Goodsall was credited for being the most prolific ...
  63. [63]
    R.I.P. John Goodsall | Sputnikmusic
    Nov 14, 2021 · While a cause of death has yet to be revealed, Goodsall was admitted to a hospital for pneumonia back in September, causing Brand X to postpone ...
  64. [64]
    Died and Gone To Heaven 2023 - This Day In Music
    Jan 15, 2024 · 9 March, British jazz fusion musician, keyboardist, and record producer Robin Lumley died from heart failure at the age of 75. ... arranger, ...Missing: Bryan | Show results with:Bryan
  65. [65]
  66. [66]
    In Memoriam: Denny Laine, Myles Goodwyn, more, plus 2023
    Jan 2, 2024 · Robin Lumley Brand X's keyboardist Robin Lumley passed away March 9 at age 74. The British group also included Phil Collins on their mid-1970s ...
  67. [67]
    Brand X - Special: An Unorthodox History - Part 3
    Jan 27, 2018 · John Goodsall tries to keep Brand X alive with a band of his own. ... After several years of joint activities their paths split up again …Missing: 1981 | Show results with:1981
  68. [68]
    Brand X Discography - Progrography
    Jun 6, 2025 · Originally released on November 1977 on elpee and cassette in the UK (Charisma, CLASS-5), in the US (Passport, PB/PBC-9824), in Canada (Charisma ...
  69. [69]
    Unorthodox Behaviour - Brand X | Album - AllMusic
    Rating 8.7/10 (257) Unorthodox Behaviour by Brand X released in 1976. Find album reviews, track lists, credits, awards and more at AllMusic.
  70. [70]
    Masques - Brand X | Album - AllMusic
    Rating 7.9/10 (110) Masques by Brand X released in 1978. Find album reviews, track lists, credits, awards and more at AllMusic.Missing: lineup | Show results with:lineup
  71. [71]
    Product - Brand X | Album - AllMusic
    Rating 7.7/10 (108) Brand X's album 'Product' was released in 1979, is 46:27 long, and is Pop/Rock, Jazz with Art Rock, Fusion, and Jazz-Rock styles.
  72. [72]
    Do They Hurt? - Brand X | Album - AllMusic
    Rating 7/10 (86) Do They Hurt? by Brand X released in 1980. Find album reviews, track lists, credits, awards and more at AllMusic.
  73. [73]
    Manifest Destiny - Brand X | Album - AllMusic
    Rating 7/10 (20) Manifest Destiny by Brand X released in 1997. Find album reviews, track lists, credits, awards and more at AllMusic.Missing: lineup | Show results with:lineup
  74. [74]
  75. [75]
    Livestock - Brand X | Album - AllMusic
    Rating 7.9/10 (120) Release Date 1977 Duration 41:11 Genre Pop/Rock, Jazz Styles Art Rock, Fusion, Jazz-Rock Recording Date September, 1976 & August, 1977
  76. [76]
    Live at the Roxy L.A. 1979 - Brand X | Album - AllMusic
    Rating 6.8/10 (5) Live at the Roxy L.A. 1979 by Brand X released in 1997. Find album reviews, track lists, credits, awards and more at AllMusic.
  77. [77]
  78. [78]
  79. [79]
    BRAND X Missing Period reviews - Prog Archives
    "Missing Period" is a Jazz Rock/Fusion album with a 3.64 rating. It's a collection of lost session tapes from 1975-1976, showing the band's early fusion style.Missing: live Livestock Xtrax
  80. [80]
  81. [81]
    BRAND X X-Trax reviews - Prog Archives
    X-Trax is a music boxset/compilation recording by BRAND X (Jazz Rock/Fusion/Progressive Rock) released in 1986 on cd, lp / vinyl and/or cassette.
  82. [82]
  83. [83]
  84. [84]
    Phil Collins: New 4CD-Boxset (Brand X) - Genesis News Com [it]
    Oct 26, 2014 · Universal Music will release a boxset named Nuclear Burn which contains the first five albums from the band. Unorthodox Behaviour (1975).Missing: reissues | Show results with:reissues
  85. [85]
    CRR Review - Brand X – Reissues - Classic Rock Revisited
    The three Brand X releases unleashed here are Live at the Roxy 1979, Is There Anything About? and Missing Period, which features unreleased music from Brand X's ...Missing: 2000 remasters
  86. [86]
  87. [87]
    Brand X – ProgStock 2019
    BRAND X finished off 2018 with a bang, touring from the Mid-West to the North-East (USA), releasing a new live DVD edited and mixed by Stephen W. Tayler (Real ...
  88. [88]
    There's more to jazz rock than Soft Machine, Brand X and Bruford
    Aug 7, 2025 · The 1970s was a golden age for British jazz rock. Soft Machine and Nucleus were among the bands leading the way, and Brand X and Bruford ...Missing: pioneering | Show results with:pioneering
  89. [89]
    Brand X resumes jazz fusion jams on the road, which includes first ...
    Oct 6, 2016 · Brand X performs at Progtoberfest II at Reggie's on Friday, October 21. For additional details, visit ReggiesLive.com and the official Brand X page on Facebook.Missing: evolution acid<|separator|>
  90. [90]
    Jazz-Rock Fusion, the People, the Music - Julie Coryell ... - AbeBooks
    Julie Coryell Jazz-Rock Fusion, the People, the Music ISBN 13: 9780385285100. Jazz-Rock Fusion, the People, the Music - Softcover. Julie Coryell. 3.36 3.36 out ...Missing: Brand | Show results with:Brand
  91. [91]
    Brand X - Jazz Fusion Pioneers - LostinSound.org
    Nov 24, 2010 · Brand X were jazz-fusion pioneers, known for their unique sound mixing funk, jazz, and rock, and their influence on the jamband scene.<|control11|><|separator|>
  92. [92]
    Brand X in Norfolk, CT (7/8/2018) - Infinity Music Hall
    Jul 8, 2018 · There's More!” quickly gained industry recognition, polling #20 in All About Jazz; #13 International Sales, Burning Shed; #11 Prog Charts in ...
  93. [93]
    Brand X - Samples, Covers and Remixes - WhoSampled
    One for Quartabê / Right Now by Madlib (2021) · Layered Laird by Cut Chemist (1997) · HOOD by Nucksal (넉살) feat. Hwaji (화지) and Chaboom (차붐) (2016).
  94. [94]
    A Tribute to John Goodsall of Brand X (1953-2021) - YouTube
    Nov 12, 2021 · Join Pete Pardo for a tribute to the late John Goodsall, founder & guitarist of fusion/prog legends Brand X, who passed away on November 11, ...
  95. [95]
    Tribute to John Goodsall and Brand X - YouTube
    Nov 14, 2021 · Andy is a drummer, producer and educator. He has toured the world with rock legend Robert Plant and played on classic prog albums by Frost ...
  96. [96]
    BBC Four - Prog Rock Britannia: An Observation in Three Movements
    Documentary about progressive music and the generation of bands that were involved, from the international success stories of Yes, Genesis, ELP, King Crimson ...<|control11|><|separator|>