Christopher Reginald Travis (born December 2, 1993) is an American rapper and record producer from Orange Mound, Memphis, Tennessee.[1][2]Travis began his music career in 2011 as a member of the underground hip-hop collective Raider Klan, founded by rapper SpaceGhostPurrp, alongside artists like Bones, Amber London, and Key Nyata.[1][2] He transitioned to a solo career in 2013, achieving initial breakout success with the viral single "Crunch Time," which garnered widespread attention through platforms like YouTube and SoundCloud.[2] That same year, Travis established his independent label, Water Boyz Entertainment, which has served as a platform for his prolific output of mixtapes and singles in the Southern rap and contemporary rap styles.[1][2]In 2014, following the dissolution of Raider Klan, Travis co-founded the group Seshollowaterboyz with fellow ex-members Xavier Wulf and others, including Bones, focusing on a lo-fi, cloud rap aesthetic that emphasized atmospheric production and introspective lyrics.[2] Key releases during this period include the collaborative mixtapeSeshollowaterboyz and solo projects like Pizza and Codeine (2012) and the Waterworld series, such as Waterszn 2 (2020) and the album G80 (2025).[2][3] Travis has maintained an active touring schedule, performing at festivals and venues across the United States, and continues to release music independently through digital platforms, amassing millions of monthly listeners on services like Spotify.[4][3]
Early life
Upbringing in Memphis
Christopher Reginald Travis was born on December 2, 1993, in Orange Mound, a historic neighborhood in southeastern Memphis, Tennessee.[5] Raised initially in this tight-knit community, Travis experienced the diverse socio-economic landscape of Memphis, later moving between Orange Mound, Bartlett, and East Memphis while attending schools such as Germantown High School and Southwind High School.[5]Orange Mound holds a significant place in African American history as the first neighborhood in the United States built entirely by and for Black residents, established in the late 19th century on former farmland owned by white landowners.[6] Known as a center of Black culture, arts, and entrepreneurship—often dubbed the "Black Wall Street of Memphis" due to its array of Black-owned businesses—it fostered a strong sense of community pride and resilience amid systemic challenges faced by Black families in the Jim Crow South.[6][7] This environment, with its rich musical heritage rooted in Memphis's broader tradition of blues, soul, and emerging hip hop, exposed young residents like Travis to Southern sounds through local radio stations and community gatherings from an early age.[5][8]Details on Travis's family life remain limited, but he grew up in a working-class household where his mother encouraged creative pursuits, initially steering him toward visual arts.[5] This support, combined with the neighborhood's cultural vibrancy, nurtured his early interest in artistic expression, including drawing and video editing, which he pursued independently by creating and uploading content to YouTube.[5] The frequent relocations within Memphis's varied urban and suburban areas likely contributed to a reflective worldview, as Travis navigated different social dynamics and environments during his formative years.[5]
Entry into hip hop
Travis first experimented with rapping in the fifth or sixth grade, recording over old instrumentals using a Windows recorder, but took it more seriously during high school around 2009–2010, drawing inspiration from the gritty Memphis rap scene and emerging online platforms that allowed independent artists to share their work.[5] Growing up in Memphis provided a cultural foundation steeped in the raw, underground sounds of local legends like Three 6 Mafia, Tommy Wright III, Playa Fly, Skinny Pimp, and Gangsta Blac, which shaped his early artistic direction.[5]Travis taught himself music production using basic software, focusing on creating lo-fi, atmospheric beats that echoed the hazy, introspective vibe of Memphis rap while incorporating elements from broader underground influences.[9] His self-produced tracks emphasized minimalistic arrangements, heavy bass, and distorted samples, allowing him to handle both rapping and beat-making independently in his early efforts.[9] This DIY approach enabled quick experimentation without relying on external collaborators, aligning with the resourceful ethos of the Memphis scene.[5]In 2012, Travis released his debut mixtape Hell on Earth, a seven-track project that marked his entry into the underground hip hop landscape and showcased his emerging style of dark, psychedelic lyricism over self-crafted production.[9] Distributed for free, the mixtape drew from 1990s Memphis rap aesthetics, with tracks like "RXVL XYXS" and "MYSTIC STYLES" highlighting his raw delivery and lo-fi soundscapes.[9] He built an initial fanbase by uploading to platforms like SoundCloud and YouTube, where free releases garnered attention from niche online communities interested in cloud rap and Southern underground music.[5] This digital strategy helped cultivate a small but dedicated following, setting the stage for his continued independent output.[10]
Career
Raider Klan involvement
Chris Travis joined the hip hop collective Raider Klan in 2012, a group founded by SpaceGhostPurrp in Miami's Carol City neighborhood earlier that decade.[11][12] As one of the core members alongside Denzel Curry and Xavier Wulf, Travis contributed to the collective's signature blend of trap, cloud rap, and Memphis-influenced sounds, drawing from his roots in underground hip hop. His involvement marked a pivotal shift from independent releases to collaborative efforts within a burgeoning Florida-based scene that emphasized gothic and psychedelic aesthetics.[11][12]During his time with Raider Klan, Travis released the Stay Pure EP in July 2013, a project that exemplified the group's cloud rap style through hazy production, introspective lyrics, and lo-fi atmospheres. The EP, featuring tracks like "Psychedelic Funk," showcased Travis's ability to merge his Memphis heritage with the collective's experimental edge, solidifying his role in elevating Raider Klan's underground profile. This release built on his earlier solo mixtapes, such as Codeine & Pizza, which had already hinted at stylistic synergies with the group.[2][13]Travis participated in Raider Klan's collaborative tours and performances across the United States from 2013 to 2014, including a notable set at Coachella in April 2013 and subsequent runs like the BMW tour. These outings exposed him to diverse underground audiences in cities from Los Angeles to Florida, fostering connections and amplifying the collective's cult following amid the rise of internet-driven rap scenes. The tours highlighted Raider Klan's live energy, with Travis sharing stages alongside SpaceGhostPurrp and other members to promote shared releases like Tales from the Underground.[11][14]The collective dissolved around 2015 amid internal conflicts, including egos, miscommunications, and a lack of structured business operations, with Travis citing creative differences as a key factor in his departure alongside members like Xavier Wulf and Denzel Curry. This breakup stemmed from tensions exacerbated by SpaceGhostPurrp's unpredictable leadership, leading Travis and others to pursue independent paths and influencing the evolution of Southern underground rap.[11][12]
Independent transition and label founding
Following his departure from Raider Klan in late 2013, Chris Travis transitioned to full independent artistry, leveraging the collective's underground network as a foundation for solo endeavors. This shift allowed him to prioritize self-directed projects without group obligations, though he fulfilled remaining performance contracts with the Klan. Travis emphasized building his personal brand, stating in a 2014 interview that he aimed to "do my own shit" after gaining initial traction through Klan-affiliated tracks.[5]Travis's independent output in the mid-2010s highlighted his role as a self-taught producer, handling much of the beat-making for his releases. In 2014, he issued the mixtapeSOME (Silence Of Me Eternally) on September 17, followed by After Effects later that year, both distributed digitally via platforms like SoundCloud and DatPiff under his emerging independent banner. The 2015 mixtapeSee You There, released on May 28, further showcased his production style, blending hazy, introspective beats with Memphis-influenced flows; this project, along with collaborative efforts like No Trespassing with Robb Bank$, marked a period of prolific solo output emphasizing thematic depth over commercial polish. By 2016, The Ruined continued this trajectory, with Travis producing key tracks to maintain creative control.[15][2]In 2013, Travis founded Water Boyz Entertainment as an independent label to oversee his catalog and support like-minded artists, shifting away from the codeine-heavy aesthetics of his early work toward themes of purity and wellness—symbolized by the label's water motif. The imprint facilitated self-releases like the 2016 album Shark Boy and the 2017 project Forgive Me, both issued via Water Boyz and distributed digitally without major label involvement. This structure enabled Travis to sign affiliates and collaborate with underground producers internationally, fostering a DIY ecosystem rooted in health-conscious messaging.[5][16]Water Boyz Entertainment's focus on digital platforms drove Travis's growth, with SoundCloud streams surging in 2016–2017 through viral singles like "Crunch Time," which amassed millions of plays and solidified his fanbase in the cloud rap scene. This era saw expanded promotion of earlier works, such as re-uploads and playlists boosting accessibility, leading to sustained independent momentum without traditional radio or label backing.[17][18]
Seshollowaterboyz affiliation
In 2014, Chris Travis joined the Seshollowaterboyz collective alongside former Raider Klan associates Eddy Baker and Xavier Wulf, as well as Los Angeles-based rapper Bones, forming a loose alliance rooted in cloud rap's hazy, atmospheric sound and lo-fi production aesthetics.[2][19] The group emphasized ethereal beats, introspective lyrics, and a DIY ethos, distinguishing itself through frequent, independent releases that captured the subgenre's dreamy, reverb-heavy vibe.[19]During 2015 and 2016, Travis participated in several key collaborative efforts and live performances with the collective, including features on shared tracks like "Condensation" with Bones and appearances on group tours such as the Seshollowaterboyz Tour, which spanned multiple U.S. cities.[20][21] These activities extended to group-oriented mixtapes and EPs, such as the 2014 SeaBeds project with Bones, highlighting Travis's integration into the collective's rotating lineup of features and joint sessions.[20] The tours, including stops in Chicago and Los Angeles, fostered a sense of camaraderie and amplified the group's underground presence through packed, high-energy shows.[22]Seshollowaterboyz operated as an informal collective without a rigid hierarchy or formal contracts, allowing members like Travis to maintain individual creative control while collaborating on shared aesthetics and occasional projects.[19] This structure influenced Travis's evolving melodic delivery, blending his earlier aggressive flows with smoother, more introspective cadences evident in group features.[2] By 2017, however, Travis's involvement became less active as collective members increasingly focused on solo endeavors, though occasional joint appearances persisted.[20] His independent label, Water Boyz, occasionally served as a platform for these group works during the period.[20]
Later releases and evolution
Following the dissolution of his earlier group affiliations, Chris Travis continued to develop his solo career, releasing the EP 8LVLS on February 15, 2020, which blends trap and cloud rap styles with atmospheric production.[23] The six-track project, distributed via SoundCloud and streaming services, marked a shift toward more introspective flows over hazy beats, available on platforms like Spotify.[24]Travis maintained momentum through his ongoing mixtape series under Water Boyz Entertainment, including the 30-track Water World 2 on October 18, 2024, featuring collaborations with producers and artists such as Lacrise and noevdv.[25][26] This release, spanning over an hour, emphasizes expansive trap soundscapes and was promoted via digital distribution on Spotify and Apple Music.[27] In 2025, he followed with Heartbreak Kid, a 15-track album released on February 14, incorporating similar genre elements and guest contributions beyond his foundational collectives.[28] Travis released the mixtape Turnt Not Burnt on June 30, 2025, continuing his prolific output with trap-influenced tracks distributed through Water Boyz and EMPIRE.[29]Water Boyz Entertainment, Travis's independent label, expanded operations to encompass live performances, headlining the Waterworld 2 Tour across North American venues from late 2024 into 2025, with dates in cities like Austin, Santa Cruz, and Las Vegas.[4][30] The tour, presented by Water Boyz, featured sold-out shows and support acts, signaling growth in the label's event production.[31]Adapting to the streaming landscape, Travis increased output on major platforms between 2023 and 2025, with albums like Wavs (2023) and subsequent projects achieving distribution through EMPIRE partnerships.[3] This period saw heightened collaborations outside his core groups, including features on tracks with emerging producers and rappers, as evident in Water World 2's diverse credits.[32]
Musical style and influences
Genre and thematic elements
Chris Travis's music primarily encompasses cloud rap, Southern hip hop, trap, and plugg, subgenres that originated in the late 2000s underground hip hop scenes centered in Memphis and broader Southern rap circles.[11][2] His sound draws heavily from Memphis's gritty trap foundations while incorporating the hazy, ethereal aesthetics of cloud rap, often featuring slowed tempos and reverb-heavy beats that evoke a sense of detachment.[11] Plugg elements appear in his rhythmic structures and synth-driven melodies, aligning with the genre's emphasis on smooth, plug-in-inspired production.Thematically, Travis's lyrics center on introspection, exploring personal turmoil and mental health challenges like depression, alongside urban struggles rooted in Memphis street life, including violence and survival pressures.[10][11]Escapism emerges as a recurring motif, with narratives of drug use and fleeting highs serving as outlets from harsh realities, often delivered through dark, atmospheric storytelling that conveys isolation and resilience.[10] These themes are amplified by his auto-tuned delivery, creating an immersive, melancholic tone that resonates with listeners facing similar experiences.[11]Travis's style evolved from the raw, aggressive Memphis trap of his early Raider Klan contributions in the early 2010s to more melodic cloud rap integrations by the mid-2010s, as seen in solo projects like Pizza and Codeine, where ambient layers and introspective flows take precedence.[2][11] He has continued this trajectory into the 2020s, maintaining his signature hazy production and introspective lyricism in recent releases such as Water World 2 (2024) and Turnt Not Burnt (2025), incorporating experimental vocal variations like singing-rapping transitions while staying rooted in cloud rap and trap aesthetics.[2][29] As a cloud rap pioneer, he helped blend ambient production with auto-tuned vocal stylings, influencing subsequent artists in the underground scene through his role in collectives like Raider Klan and Seshollowaterboyz.[11]
Production techniques and lyricism
Chris Travis frequently handles aspects of his own production, utilizing digital audio workstations to craft beats that emphasize a lo-fi aesthetic through chopped and distorted samples drawn from 90s Memphis rap influences, such as Three 6 Mafia and Tommy Wright III.[5] This approach incorporates heavy bass lines and liberal application of reverb effects, fostering ethereal soundscapes that evoke a submerged, dreamy quality often associated with cloud rap's featherlight yet psychedelic production style.[33] For instance, on tracks like "Fuck The World" from his 2013 mixtapeBorn in the Winter, he samples Lil Boosie's interview audio, layering it over wavy, atmospheric instrumentation to blend raw Southern grit with an otherworldly haze.[5]While Travis integrates guest producers sparingly to preserve his signature underwater vibe—collaborating with underground talents like Eric Dingus or international beatmakers from France—he maintains control over the final mix to ensure cohesion.[5] This selective partnership allows for versatility without diluting the core dreamy aesthetic, as seen in projects where external beats are adapted to fit his lo-fi, reverb-drenched template.In his lyricism, Travis employs a stream-of-consciousness delivery characterized by a slow-paced, nonchalant flow and his distinct West Tennessee accent, creating an introspective and laid-back cadence that rides the beats naturally.[5] His rhymes often feature multisyllabic patterns woven into personal narratives, with frequent nods to Memphis culture, including references to local street life, underground rap heritage, and Southern resilience—inspired by artists like Playa Fly and Evil Pimp.[34] This style prioritizes vibe and authenticity over dense punchlines, allowing lyrics to unfold like casual reflections on daily struggles and triumphs.Travis experiments with vocal variations under aliases such as Kenshin Travis, drawn from the anime Rurouni Kenshin, which he debuted in a track of the same name to explore altered tones and personas while staying rooted in his core delivery.[5] These shifts add layers to his performances, enhancing the ethereal production without straying from the hypnotic, Memphis-infused lyricism that defines his work.
Discography
Extended plays
Chris Travis's extended plays represent concise, experimental forays into his evolving sound, often featuring fewer than 10 tracks and emphasizing thematic cohesion over expansive narratives, distinguishing them from his longer mixtapes. These releases, typically self-released or issued through his Water Boyz label, provided platforms for refining cloud rap aesthetics and production techniques during key career transitions, such as his Raider Klan period and independent phase.His debut EP, Stay Pure, arrived on July 4, 2013, amid his involvement with Raider Klan, comprising 7 tracks over 26 minutes and introducing hazy, atmospheric hooks characteristic of early cloud rap.[35][13] The project received moderate acclaim for its dreamy production and lyrical introspection, earning a 3.0 average rating from 157 user reviews on Rate Your Music.[13]Side Effects, released on February 13, 2013, comprised 11 tracks over 42 minutes and delved into introspective narratives on personal struggles, issued independently via digital platforms.[36][37] Following in 2014, After Effects was released on January 17, consisting of 9 tracks spanning 29 minutes, and explored psychedelic themes with layered beats, marking an experimental pivot post-Raider Klan.[38][39]In 2020, during his affiliation with the Seshollowaterboyz collective, Travis issued 8LVLS on February 15, a compact 6-track effort running 17 minutes that blended trap and alternative R&B elements for a more mature, streamlined vibe.[24][23] It garnered mixed reception, with a 1.6 average rating from 31 reviews on Rate Your Music, praised for its brevity but critiqued for inconsistent energy.[23] No additional solo EPs have been released through 2025, with Travis focusing on full-length albums and mixtapes under Water Boyz.[15]
Mixtapes
Chris Travis has released more than 25 mixtapes over the course of his career, often distributed for free via SoundCloud to build a dedicated underground fanbase, with standout tracks like "Diamonds" accumulating over 5.8 million plays on the platform.[40][15] These projects typically feature 10 or more tracks and emphasize expansive storytelling arcs rooted in cloud rap and Memphis influences, evolving from raw, atmospheric vibes to more structured trap elements that highlight personal struggles, street life, and introspection.[41] Fan reception has been strong within niche hip-hop communities, praising the authentic, laid-back delivery and hazy production that fosters a cult following.[42]His debut mixtape, Hell on Earth (2012), marked Travis's entry into the scene as a Raider Klan member, delivering seven tracks of gritty Memphis rap infused with gangsta themes, including aggressive flows over dark, hypnotic beats that set the tone for his early catalog.[9] Released on March 30, 2012, it showcased raw energy and prophetic lyricism, with tracks like "RXVL XYXS" and "PROPHET" earning praise for their intense, otherworldly atmosphere, amassing significant streams on platforms like Spotify.[43] The project's cultural impact lay in its role as a foundational piece for the cloud rap movement, influencing peers with its blend of menace and mysticism.[44]That same year, Pizza and Codeine further established his solo sound with atmospheric production and introspective lyrics, becoming a breakout project in the underground scene. In recent years, Travis's mixtapes demonstrate marked evolution in production quality, incorporating cleaner mixes and diverse beats while maintaining thematic depth. Water World 2 (2024), a 30-track opus released on October 17, 2024, delves into triumphant resilience and financial hustle with trap-infused soundscapes, featuring introspective cuts like "Top Of The Hill" that highlight perseverance, and has been promoted through live tours to enthusiastic crowds.[26][25] Similarly, Heartbreak Kid (2025), dropped on February 13, 2025, with 15 tracks, explores emotional vulnerability and playa lifestyles over groovy, high-fidelity production, marking a polished return that blends his signature haze with contemporary hip-hop polish for broader appeal.[45][28] Following in June 2025, Turnt Not Burnt, released on June 30, 2025, continues this trap-focused evolution with high-energy tracks emphasizing party vibes and resilience.[29] This trajectory underscores a shift from lo-fi experimentation to refined, impactful releases, often serving as core narratives complemented briefly by shorter EPs that tie into specific mixtape eras.[41]
Compilation releases
Chris Travis's compilation releases primarily serve as retrospective collections, aggregating early tracks, freestyles, and unreleased material to provide fans with curated access to his foundational work from the early 2010s.[46][41]One of his key compilations, K.O.T.U. Greatest Hits, released on March 13, 2013, bundles 25 tracks including fan favorites like "Diamonds" and "Ride My Fuckin Wave," drawing from his initial mixtapes such as Pizza and Codeine while emphasizing high-energy, cloud rap anthems from 2012 onward.[47][48] This project functions as an early archival effort, highlighting Travis's Memphis rap roots and thematic elements of street life and psychedelia without the sequential narrative of his standalone mixtapes.[49]The 2018 release SoundCloud V Files, Vol. 1, issued via RBC Records on May 26, compiles 15 tracks from his early SoundCloud era (primarily 2012–2015), featuring freestyles and demos such as "Fabio," "Clutch," and "Free Gucci," many of which were previously scattered or low-fidelity uploads.[50][46] Clocking in at 42 minutes, it remasters these selections for improved audio quality and includes bonus variants not found on original projects, distinguishing it from standard mixtapes by prioritizing completeness and accessibility over new production.[51] This compilation underscores Travis's evolution, offering retrospective value for listeners tracing his shift from underground freestyles to more polished releases.[52]These works, sourced from his broader discography of original mixtapes, emphasize fan service through aggregation rather than linear storytelling, often featuring enhanced mixes to preserve and elevate his early catalog.[41]
Guest appearances
Chris Travis has made numerous guest appearances on tracks by other artists throughout his career, contributing vocals, raps, and occasional production credits across more than 179 performances as documented in music databases.[53] These features span from his early involvement in the Raider Klan collective to later independent trap-oriented collaborations, often showcasing his signature cloud rap style and melodic flows.Early guest spots in 2012 and 2013 highlighted Travis's ties to the Memphis underground scene via Raider Klan affiliates. On Ethelwulf's "Da Block," released in 2012, Travis provided featured vocals alongside Yung Raw, contributing to the track's gritty, phonk-influenced sound. In 2013, he appeared on Raider Klan's compilation albumStill Bumpin', including the track "Push a Muthafucka" with Ethelwulf, where he delivered verses emphasizing dark, introspective themes.[54] That same year, Travis featured on Key Nyata's The Shadowed Diamond mixtape, rapping on "Blvck Buddah" with Ethelwulf, blending lo-fi production with hazy lyricism.By 2016, Travis's features extended beyond core affiliates, as seen on uicideboy's "Water $uicide" from the EP Eternal Grey, where his verse added a smooth, atmospheric layer to the duo's raw energy, fostering cross-label connections in the underground rap ecosystem.[55] Post-2020, his contributions shifted toward trap-heavy collaborations, including vocal features on Ethelwulf's 2025 album THE KING OF PHONK, such as "Da Block" (a reimagined version of the 2012 track) and "South Side," both crediting Travis for rapping and enhancing the project's phonk revival aesthetic.These appearances, totaling dozens of external credits, have broadened Travis's influence by integrating his production techniques—like subtle, wavy beats—into diverse projects, reciprocally elevating Raider Klan and Sesh-related works while exposing his sound to wider audiences in the evolving trap and cloud rap genres.[53]