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Cleveland Golf

Cleveland Golf is an American manufacturer of golf equipment, specializing in wedges, irons, woods, and putters, founded in 1979 by club designer Roger Cleveland in , , and best known for pioneering modern wedge technology that has influenced professional and amateur play worldwide. Originally established as the Cleveland Classics Golf Company, the brand began by producing high-quality replicas of vintage clubs from the 1940s and 1950s, with its first product being a recreation of Bobby Jones's Calamity Jane putter, reflecting Cleveland's passion for classic design. In 1988, Cleveland Golf revolutionized the category with the introduction of the 588 wedge series, which featured an innovative design for improved spin control, ultimately achieving over 400 victories and 33 major championships among professional golfers. The company expanded its product line in the 1990s to include persimmon woods, irons, and additional models, but underwent significant ownership changes: it was sold to French ski manufacturer Rossignol in 1990, prompting Roger Cleveland to leave in 1995 and join Callaway Golf, where he contributed to designs like the Mack Daddy wedges for nearly three decades. In 2007, , Ltd., acquired the brand through its subsidiary Dunlop Sports, integrating it into a portfolio that includes and XXIO, with operations now headquartered in . Cleveland Golf has maintained a strong presence on the , with notable endorsements from players such as , , and historical figures like (1995 U.S. Open winner) and , underscoring its reputation for game-improvement and premium short-game clubs like the RTX, CBX, and Launcher series. In a landmark development in 2025, Roger Cleveland returned to the company he founded as "Founder and Advisor," collaborating on to blend heritage craftsmanship with contemporary innovation.

History

Founding and Early Years

Cleveland Golf was founded in 1979 by Roger Cleveland as Cleveland Classics Golf Company in . The company initially emphasized handcrafted replicas of classic clubs from the 1940s and 1950s, appealing to enthusiasts seeking vintage-style equipment with meticulous attention to historical designs. The early product lineup centered on wooden persimmon woods and classic irons, with the inaugural offering being a reproduction of Bobby Jones' iconic putter. These clubs were sold directly to golf enthusiasts, notably generating 500 orders at the Merchandise Show, marking an immediate success in niche markets. As a small-scale operation, Roger Cleveland personally oversaw the craftsmanship, establishing the brand's reputation for quality replicas amid the competitive landscape of the late 1970s golf industry. During the 1980s, Cleveland Classics expanded its scope by venturing into production, blending modern functionality with the vintage aesthetics that defined its origins. This shift allowed the company to gain recognition among professional players, who used the clubs as testing grounds on tours, while maintaining its focus on persimmon woods and irons for collectors. The period solidified 's position in specialized segments of the golf equipment market, setting the stage for broader growth before its rebranding to Cleveland Golf.

Ownership Transitions

In 1990, Cleveland Classics Golf Company was acquired by French ski manufacturer S.A., marking a pivotal shift from its origins as a small-scale producer of hand-crafted club replicas to a more industrialized operation, and subsequently renamed . Under Rossignol's ownership, the company expanded into of wedges and putters, leveraging the parent's manufacturing expertise to introduce high-technology products such as VAS woods and irons. This transition facilitated increased global distribution through Rossignol's established European networks and boosted investments, enabling Cleveland to evolve from niche, custom replicas toward performance-oriented equipment designed for broader market appeal. By 2005, Quiksilver, Inc., a U.S.-based apparel and surfwear company, purchased the assets of the Rossignol Group, including Cleveland Golf, for approximately $320 million in a deal that integrated the brand into a diversified sports portfolio encompassing , , and . Although Quiksilver maintained Cleveland's focus on , the acquisition provided access to expanded retail channels in and beyond. However, the period under Quiksilver emphasized debt management over aggressive golf-specific growth, limiting major R&D expansions but sustaining global distribution amid the company's broader operational challenges. In December 2007, Quiksilver sold to SRI Sports Limited, a subsidiary of 's (which also owns the brand in and ), for $132.5 million, ushering in ownership and aligning with a dedicated -focused . This acquisition strengthened 's position in the U.S. market—where it held the fifth-largest share of —by integrating it into SRI's portfolio, which enhanced global distribution through Asian manufacturing and sales networks while increasing R&D commitments to performance innovations. The shift under SRI further solidified 's transition to high-performance equipment, emphasizing technological advancements over its earlier niche craftsmanship roots.

Recent Developments

In 1995, following the 1990 sale of his shares in the company he founded, Roger Cleveland departed Cleveland Golf to join Callaway Golf, where he served for 28 years as a key designer specializing in and other clubs. In March 2025, Cleveland Golf announced Roger Cleveland's return as Founder and Brand Advisor, with the goal of blending his original classic designs with contemporary technology to enhance performance and innovation. Since its 2007 acquisition by SRI Sports Limited (a subsidiary of Sumitomo Rubber Industries), Cleveland Golf has integrated operations with Srixon, leading to collaborative product launches such as the ZXi and RTZ lines introduced in virtual reality experiences in February 2025. In August 2025, the company launched the CBZ wedges with innovative Z-Alloy technology. Additionally, Srixon and Cleveland Golf equipment contributed to major championship victories for players including JJ Spaun, Grace Kim, and Miyu Yamashita during the 2025 season. This partnership has extended to joint marketing campaigns, including a multi-year collaboration with Nextgengolf since 2013 aimed at engaging millennial golfers through collegiate and city tour events. Amid evolving market dynamics in the golf industry, Cleveland Golf has responded by strengthening channels through enhanced strategies that drove an 88% increase in revenue via multichannel efforts. Additionally, under SRI Sports, the brand has adopted measures, including commitments to carbon neutrality by 2050 and increasing sustainable raw material content in products to 20% by 2030.

Products

Wedges

Cleveland Golf revolutionized wedge design with the introduction of the in 2009, which featured innovative laser-etched grooves to enhance control by adding micro-texture between the grooves for improved on the . This marked a significant advancement in short-game technology, building on the brand's earlier pioneering efforts like the 1983 Classic , which established Cleveland as a wedge specialist through precision and multiple bounce options. Over the decades, the company's wedges have evolved to prioritize , feel, and versatility, becoming a flagship category synonymous with tour-level performance. The RTZ and CBZ series, introduced in 2025, represent the cornerstone of Cleveland's current wedge lineup, incorporating proprietary Z-Alloy—a softer, lighter, and more durable steel formula developed with input from founder Roger Cleveland upon his return as Advisor—to enable zero-compromise designs for superior feel, forgiveness, and spin. Building on prior innovations like the RTX series' ZipCore technology, these models redistribute weight for enhanced stability and MOI in compact profiles. Earlier lines, such as the 588 Forged wedges precision-forged from 1025 carbon steel with Tour Zip Grooves and laser-milled faces, continue to exemplify soft feel and regulatory-compliant spin. The Classic models, echoing the brand's heritage, offer timeless designs like the original Tour Forged series, emphasizing clean aesthetics and reliable performance for traditional players. Customization is a hallmark of Cleveland's wedges, with options spanning lofts from 44° to 64°, angles categorized as low (4°-8° for firm turf and open-faced shots), mid (10°-12° for versatile play), and high (14°+ for soft conditions and bunker play), and specialized grinds such as full-sole for stability or low-grind C-shapes for shot versatility. These variations enable players to tailor sets for specific course conditions, with tour-inspired options like the RTZ Tour Rack allowing further sole and leading-edge adjustments. Performance in Cleveland wedges centers on USGA-conforming groove specifications, including precise depth and edge radius to ensure legal spin generation while optimizing energy transfer. Independent tests highlight their efficacy in distance control and high spin rates, with recent Z-Alloy models achieving over 10,000 RPM on approach shots from various lies, aiding in precise stopping power on greens. This focus on spin and trajectory control underscores their role as essential scoring clubs in a golfer's bag.

Putters

Cleveland Golf's putter offerings trace their origins to the company's founding in 1979 by Roger Cleveland, who initially specialized in high-quality replicas of classic golf clubs from the and , including early designs that emphasized traditional aesthetics and craftsmanship. These vintage-inspired putters laid the foundation for the brand's reputation in precision manufacturing, evolving over decades to incorporate modern performance enhancements while maintaining a focus on feel and consistency. The Huntington Beach series, introduced in 2016 and named after the company's North American headquarters in , represents a cornerstone of Cleveland's contemporary lineup, available in both and configurations crafted from soft 304 for enhanced feedback and durability. Key models such as the HB SOFT Premier and HB #8 incorporate Speed Optimized Face Technology (SOFT), a precision-milled face pattern that promotes uniform ball speed and roll across the striking surface, aiding distance control on mishits. This technology, combined with deep CNC milling, delivers a responsive feel suitable for a range of putting strokes. In 2025, additions to the HB SOFT 2 line, including the counterbalanced HB SOFT 2 CB model with heavier head weighting, further optimize stability and pendulum motion. Design innovations in the series include alignment aids like high-contrast three-line patterns on select models to improve setup accuracy, alongside options for stroke customization through counterbalanced configurations. More advanced models, like those in the Frontline Elite collection (introduced 2023), feature adjustable sole weights and built-in counterbalance elements beneath the grip to optimize stability. These evolutions reflect Cleveland's commitment to blending historical simplicity with targeted performance features for improved putting consistency.

Irons and Hybrids

Cleveland Golf's irons and hybrids are engineered primarily for mid-to-high golfers seeking game-improvement performance, emphasizing , , and ease of launch. The ZipCore XL irons, part of the current lineup as of 2025, feature a hollow-body construction using forged S45C steel with ZipCore technology for precise weight distribution, enhancing (MOI) and stability on off-center strikes. Incorporated microspheres within the hollow dampen vibrations, providing a softer feel and greater on mishits compared to traditional solid irons. The Halo XL Full-Face irons complement this with MainFrame face technology and HydraZip grooves for optimized and ball speed across the set. This design draws from the brand's heritage in wedge technology to integrate into longer clubs, ensuring consistent gapping across the set. The evolution of Cleveland's irons traces back to the 1990s, when the company introduced cavity-back models like the VAS irons in 1990 and VAS+ in 1993, which incorporated vibration-absorbing inserts for improved feel in game-improvement designs. Over the decades, these progressed to advanced hybrid-like constructions, with modern iterations like the ZipCore XL incorporating smart sole designs such as GlideRail technology to minimize turf resistance and promote smoother interactions, reducing fat shots for amateur players. Complementing the irons, Cleveland's hybrid models like the target long-iron replacements with enhanced playability. These clubs feature a low center of gravity () positioned deep in the head to facilitate high launch angles and increased carry distance, ideal for players struggling with traditional 3- or 4-irons. Select variants, such as the , include draw bias through heel-weighted placement to counteract slices, promoting straighter ball flights for right-handed golfers. MainFrame face technology further boosts ball speeds across a wider area, while the oversized head maximizes for forgiveness on uneven lies. Sets of Cleveland irons typically span from 4-iron to , with progressive offset—decreasing from around 4.4mm in the 5-iron to minimal in shorter irons—to aid and square clubface without excessive . Lie angles are also progressively adjusted, starting at approximately 61.5° in longer irons and increasing to 64° or more in wedges, optimizing turf interaction and for consistent gaps of 10-12 yards per . This configuration ensures seamless transitions from hybrids into the iron set, supporting gapping for approach s from 150-200 yards.

Innovations and Technology

Groove and Face Milling Techniques

Cleveland Golf employs advanced milling techniques to optimize clubface performance, particularly in wedges and irons, focusing on enhancing spin generation and control through precise surface texturing and groove design. The company's proprietary Milling process involves microscopic lines and patterns across the clubface to maximize within USGA limits, thereby increasing at impact without compromising durability. This is complemented by CNC milling for the grooves themselves, which ensures uniform depth, width, and edge sharpness, typically adhering to specifications that promote consistent ball interaction. Together, these methods—often integrated in a dual-step approach—create sharper groove edges and enhanced face patterns, such as the circular orientations in lower lofts for better during open-faced . A key innovation supporting these milling techniques is ZipCore technology, introduced in the RTX ZipCore wedges in 2020. ZipCore utilizes a lightweight aluminum silicate compound inserted into the hosel and heel areas of the clubhead. This design repositions weight to lower the center of gravity (CG) and increase the moment of inertia (MOI), improving stability and forgiveness while maintaining overall club weight. By optimizing mass distribution, ZipCore enhances energy transfer and spin consistency, particularly on off-center hits, without requiring additional material. The evolution of Cleveland's milling practices traces back to the company's founding in , with early wedges like the 1983 Classic Tour Forged models relying on hand-milling and forging for custom groove patterns tailored to professional preferences. By the , Cleveland transitioned to automated CNC systems, as seen in the series (e.g., CG10 and CG14), which introduced computer-controlled milling for repeatable face textures and grooves. This shift allowed for scalable production while adhering to evolving regulatory standards, including the 2010 USGA groove specifications that limited edge radii and overall roughness to promote fair play across skill levels. Cleveland's post-2010 designs, such as the RTX series, fully comply with these rules by optimizing groove —featuring 30% deeper milling patterns and 14% wider spacing in some models—to maximize without exceeding limits. Independent robot testing underscores the impact of these techniques, demonstrating that Cleveland's milled faces generate significantly higher rates compared to traditional faces, often achieving 9,500–11,000 RPM on full shots with premium balls. For instance, advancements like the 2024 HydraZip face technology, which uses laser-etched patterns, have been shown to retain up to 25% more in wet conditions compared to prior faces, based on robot evaluations. Additionally, the 2025 Z-Alloy material in RTZ s provides a softer formulation that retains 15% more wet relative to rusted prior models and wears 87% slower, enhancing long-term consistency. These advancements prioritize and for approach shots, integrating briefly with designs to ensure effective turf interaction without delving into sole specifics.

Bounce and Sole Designs

Cleveland Golf has pioneered advancements in wedge sole geometry to enhance turf interaction, particularly through varying angles that allow players to adapt to diverse course conditions. angle refers to the measurement between the of the and the ground when the is soled, influencing how the glides through turf or . Low wedges, typically ranging from 4° to 8°, are optimized for firm turf conditions and players with shallower attack angles, preventing excessive digging while enabling precise control on tight lies. Mid options, between 8° and 12°, offer versatility for average turf and neutral swings, balancing and shot-making potential across a range of lies. High designs, exceeding 12°, excel in soft conditions or bunkers, providing extra clearance to avoid fat shots for steeper attack angles. Sole grinds further refine these interactions by shaping the bottom of the for specific types. The C-shaped , common in low- configurations, features , , and trailing to promote open-face shots and versatility on firm turf without excessive . V-shaped soles, typically paired with mid , include trailing for stable contact during square-faced setups and full swings, cutting through turf efficiently for consistent launch. For play and soft conditions, full or traditional grinds with higher provide a wider contact area, enhancing glide and reducing skipping in loose sand or fluffy lies. Key innovations in Cleveland's sole designs include dynamic sole weighting and targeted grinding techniques, first prominently featured in the 588 and RTX lines to minimize skipping and improve consistency. The dynamic sole in models like the CBX series employs a three-tiered geometry that redistributes weight for better balance, preventing digging while maintaining versatility across lofts—V-shaped for lower lofts, S-shaped for mid, and C-shaped for higher ones. In later RTX lineups, such as the RTX ZipCore ( onward), refined sole grinds combined with ZipCore optimize of for enhanced and reduced vibrations on mishits. These elements, along with loft-specific sharpening (sharper on low grinds, rounder on full), were introduced to promote smoother turf entry and exit, complementing groove enhancements for overall spin control. Recent 2025 updates in the RTZ and CBZ lines incorporate Z-Alloy for improved in sole interactions and updated grinds for better performance on varied lies. Testing in lie-and-loft simulations demonstrates these designs' effectiveness, with dynamic soles in the CBX and RTX lines showing improved turf interaction that reduces the likelihood of fat shots by promoting cleaner strikes and forgiveness on varied lies. This focus on sole optimization has established Cleveland's wedges as benchmarks for adaptable performance in challenging short-game scenarios.

Professional Usage

Tour Endorsements

Cleveland Golf, as part of Dunlop Sports Americas (formerly under SRI Sports), maintains endorsement contracts with several prominent professional golfers who utilize the brand's wedges and other equipment on the PGA Tour. Hideki Matsuyama has been a key endorser since 2011, employing a full bag setup that includes Srixon woods and irons paired with Cleveland wedges for enhanced short-game performance. Keegan Bradley, another long-term staff player, primarily relies on Cleveland RTX series wedges, such as the RTX ZipCore and RTZ Tour Rack models, customized for his swing preferences. Shane Lowry also features Cleveland RTX wedges in his bag. Brooks Koepka joined the tour staff in 2021 and continues to use Cleveland wedges as of 2025. These multi-year endorsement deals, managed through Dunlop Sports Americas, often bundle Cleveland equipment with golf balls and apparel to create comprehensive sponsorship packages for the pros. Following the 2007 acquisition of Cleveland Golf by SRI Sports, the brand shifted its post-2010 toward mid-tier professionals rather than solely top-ranked stars, allowing for more targeted promotion of wedge technologies among a broader range of tour players. Historically, in the 2000s, served as a notable endorser, particularly for Cleveland's putters like the Never Compromise and Classic series, which he used during major championship runs. This era highlighted Cleveland's appeal to elite players before the post-acquisition emphasis on wedge specialists. Promotional efforts include on-site pro fittings and custom grind demonstrations at major events, such as the trailer experiences at , where endorsers like and interact with fans and showcase personalized equipment setups.

Notable Wins and Impact

secured the at Royal Portrush using Cleveland RTX 4 , which played a pivotal role in his short game performance, including crucial up-and-downs that helped him maintain his lead in windy conditions. His victory marked the first major win for a Cleveland user since Keegan Bradley's and highlighted the club's reliability in high-pressure scenarios around the greens. Hideki Matsuyama claimed the , his first major title, while relying on Cleveland RTX 4 wedges for approach shots and recovery plays; he credited his strong putting performance, ranking tied for 10th in putts per green in regulation (approximately 1.65), for contributing to his one-stroke victory over . This win elevated Matsuyama's profile and underscored Cleveland's equipment in major contention, as his wedges supported scrambling percentages that ranked second in the field during the event. Keegan Bradley has amassed multiple PGA Tour victories using Cleveland Golf equipment, most notably the 2011 PGA Championship at Atlanta Athletic Club, where his Cleveland Launcher series woods and 588 wedges aided his playoff win over Jason Dufner in his rookie season. Additional milestones include Bradley's 2012 World Golf Championships-Bridgestone Invitational and his 2025 Travelers Championship win using Cleveland RTZ Tour Rack wedges, contributing to Cleveland's tally of over 100 global professional tour validations—encompassing wins and top finishes—since 2010 across PGA, European, and other circuits. These notable achievements have significantly bolstered Cleveland Golf's reputation, with wedge usage among professionals reaching approximately 15% based on recent equipment surveys, driving noticeable spikes in amateur sales following major endorsements and victories. The brand's success in equipping winners has reinforced its status as a leader in short-game technology, influencing market dynamics and consumer trust in professional-grade performance.

Corporate Information

Ownership and Leadership

Cleveland Golf is a wholly owned of SRI Sports Limited, which itself operates as a division of , Ltd., a . The acquisition occurred in 2007 when SRI Sports purchased the company from Quiksilver, Inc., for $132.5 million, integrating Cleveland Golf into its portfolio of golf brands that includes and XXIO. This ownership structure has enabled Cleveland Golf to leverage Sumitomo's global resources while maintaining its focus on specialized , particularly wedges and irons. Leadership at Cleveland Golf is headed by President and CEO Motoyuki Yasumoto, who oversees daily operations and strategic direction under the broader governance of SRI Sports. Yasumoto's role emphasizes alignment with parent company objectives, including innovation in product design and market expansion. In a notable development, company founder Roger Cleveland returned in March 2025 as Founder and Brand Advisor, bringing his extensive expertise to guide the brand's creative vision; in this capacity, he collaborates closely with and tour teams to influence future equipment designs, ensuring continuity with the company's heritage in wedge technology. The executive strategy prioritizes synergies across SRI Sports' golf brands, allowing Cleveland Golf to share technological advancements with , such as and processes tailored to performance clubs. This collaborative approach fosters efficiency in innovation, with Cleveland Golf focusing on its core strengths in wedges while benefiting from group-wide expertise in and club fitting. Governance remains centralized under , where board-level decisions integrate Cleveland Golf's contributions into the sports division's overall portfolio management.

Operations and Global Reach

Cleveland Golf maintains its North American headquarters in Huntington Beach, California, where research and development activities, including product design and engineering, are primarily conducted. Manufacturing operations leverage facilities tied to its parent company, Sumitomo Rubber Industries, with select forged club models produced in Japan for precision craftsmanship, while final assembly of many products occurs in Asia—particularly in China and Vietnam—to optimize cost efficiency and supply chain scalability. The company employs over 300 people globally, with key teams focused on design, testing, and innovation based at , alongside a dedicated sales force supporting domestic and international markets. Distribution spans numerous countries worldwide, facilitated by international subsidiaries and affiliates, including Cleveland Golf Canada Corp. and operations in and , enabling widespread availability through retail partners and professional channels. In the post-2020 period, Cleveland Golf integrated enhanced capabilities, launching a direct online store and partnering with firms to streamline consumer access and order fulfillment. As part of , Cleveland Golf aligns with group sustainability initiatives aimed at incorporating recycled and eco-friendly materials into , contributing to broader goals like reducing environmental impact across production and .

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