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DDG

Darryl Dwayne Granberry Jr. (born October 10, 1997), known professionally as DDG, is an American rapper, singer, , and content creator from . He initially gained fame on starting in 2014 with vlogs, reaction videos, and pranks, amassing over a million subscribers by 2018, before pivoting to music as a full-time career. DDG dropped out of to pursue rapping, releasing his debut single "" in 2016, which marked his entry into . He signed with in 2018 and followed with his debut mixtape Take Me Serious that same year, establishing his sound blending melodic rap, trap influences, and personal storytelling. Breakthrough success came in 2020 with the viral single "," which propelled him into mainstream attention through challenges and streams. Subsequent releases include the album Valedictorian in 2019, the collaborative project Die 4 Respect with producer in 2021, Maybe It's Me... in 2023, and Blame the Chat in 2025, the latter of which he innovatively livestreamed its creation on . DDG founded his own label, Zooted Entertainment, in 2020 to manage independent releases and collaborations with artists like , , and . His work has earned recognition, including a spot on music list in 2023 for his cross-platform influence in and music. Beyond music, DDG has maintained a prominent online presence as a streamer on and , often merging his vlogging roots with music promotion, such as hosting live album production sessions. He entered the public spotlight for his relationship with singer-actress , which began in 2022 and resulted in the birth of their son, , in late 2023; the couple announced their separation in 2024, which led to a publicized custody dispute and mutual allegations in 2025, which they resolved by agreeing to shared custody and dropping all claims in October 2025.

Early life and background

Childhood and family

Darryl Dwayne Granberry Jr., professionally known as DDG, was born on October 10, 1997, in . He grew up in a working-class family in a neighborhood marked by socioeconomic challenges including and high rates. Following his parents' , DDG was primarily raised by his , Tonya Yvette Granberry, who worked multiple jobs in to support the household while his father, Darryl Granberry Sr., an , provided support and nurtured his early interest in music by granting access to a home studio. This family dynamic contributed to early hardships that shaped his resilience and later creative motivations. Tonya's determination, often juggling two or more roles to keep the family afloat, instilled a strong in DDG amid the instability of their circumstances. DDG was one of five siblings, including his older half-brother Darion Breckenridge, who was tragically murdered in a shooting in 2014 at age 21; older sister Tawanna Rochelle Adams; older brother Dajaun Bridge, known as ; and younger sister Tiarra Granberry, aka Tee Tee. The siblings' close-knit bond provided mutual support during tough times, with the family living in a rough environment exposed to drugs, guns, and violence that heightened their awareness of local dangers. The loss of Darion, who had been a to DDG, motivated him to channel into as an outlet. Despite these adversities, the Granberry family encouraged creative expression, fostering an environment where DDG's early interests in and music could emerge from neighborhood struggles.

Initial interests and education

Darryl Dwayne Granberry Jr., professionally known as DDG, grew up in , where he nurtured early interests in digital entertainment and music during his teenage years. Passionate about , vlogging, and producing comedy skits, he began experimenting with around age 16 while in high school, using these hobbies to express his creativity and connect with peers. Granberry attended International Tech Academy in , demonstrating strong academic performance throughout his studies and graduating as class in 2015. His high school experience included a focus on and , aligning with his emerging interests, though he balanced this with typical teenage pursuits. Family encouragement from his childhood played a key role in fostering his confidence to explore these creative outlets despite uncertainties. Inspired by his passions, Granberry launched his YouTube channel under the name PontiacMadeDDG in 2014, uploading his first videos during his senior year. These early posts centered on fun challenges, reaction videos, and lighthearted skits, quickly gaining traction among viewers for their relatable and humorous style. Following high school graduation, Granberry enrolled at Central Michigan University to study broadcasting, intending to build on his media interests formally. However, after completing his freshman year, he decided to drop out and commit fully to content creation, as his YouTube channel had already begun generating substantial income—starting from modest earnings of $200 per month—that outpaced traditional academic paths. This choice, supported by his growing online audience, marked a pivotal shift toward a professional career in entertainment.

Career beginnings

Rise on YouTube and social media

DDG launched his YouTube channel in 2014, initially posting vlogs and prank videos that showcased everyday life in his hometown of Pontiac, Michigan, while he was a student at Central Michigan University. His high school background as class valedictorian had already developed his video editing skills, which he applied to create engaging, relatable content. The channel experienced rapid growth, surpassing 1 million subscribers by 2018, driven by viral vlogs and prank series that resonated with a young audience seeking authentic, humorous glimpses into urban youth culture. Parallel to YouTube, DDG expanded his presence on and (now X), cross-promoting content to cultivate a multi-platform following that reached millions, fostering direct engagement with fans through memes, updates, and posts. By , these efforts translated into key achievements, including his first brand sponsorships for lifestyle products and the debut of a personal merchandise line featuring apparel inspired by his roots.

Entry into music

DDG began his transition into music in 2016, leveraging his growing presence to release his initial tracks on . His debut single, "Balenciagas," produced by and released on October 10, 2016, marked his entry into , featuring trap-influenced beats and lyrics reflecting his personal experiences in . This was followed later that year by "Free Parties," another production that further showcased his emerging style blending melodic flows with street-oriented themes. These early releases, distributed freely on , quickly gained traction among his online audience, setting the stage for his pivot from vlogging to music production. In 2017, DDG's music output accelerated with the release of his debut , Made in , on December 25, which compiled several tracks including "Balenciagas" and expanded on his sound with introspective narratives about ambition and hometown struggles. The project's availability allowed it to spread organically through his channels. A key breakthrough came with the single "," released on November 23, 2017, as a preview for his upcoming EP; the track's amassed over 25 million views, propelled by DDG's established 2 million-plus subscribers at the time, which amplified its reach beyond traditional circles. This viral success caught the attention of major labels, leading to his signing with in 2018. Following the deal, DDG released early singles that bridged his social media origins to streaming platforms, such as "Arguments" on , 2018, produced by TreOnTheBeat. The track, with its catchy hook addressing relationship conflicts, achieved gold certification by the RIAA and crossed over successfully to and , earning millions of streams. However, DDG faced significant challenges in establishing credibility, including industry skepticism toward " rappers" who were often dismissed as lacking authenticity compared to traditional artists. He also struggled to balance content creation on —where he maintained a demanding schedule—with music production, often recording in makeshift setups amid his vlogs. Despite these hurdles, his pre-existing fanbase provided a unique advantage, helping his debut resonate initially through sharing on platforms like and .

Music career

Breakthrough and major releases

DDG signed with in 2018 following his debut mixtape Take Me Serious, which helped secure the deal. His debut studio album was released on November 1, 2019, via , showcasing his transition from vlogs to professional rap artistry through tracks blending personal storytelling and energetic flows. The album peaked at number 95 on the and featured collaborations with artists such as and , marking his first major-label project. Breakthrough success came in 2020 with the viral single "" (remixed with ), which debuted at number 98 and peaked at number 81 on the , earning double platinum certification from the RIAA for over 2 million units sold. The track propelled him into mainstream attention through challenges and streams. In 2021, DDG released the collaborative mixtape Die 4 Respect with producer , which highlighted his growing versatility with tracks like "Hood Melody" featuring NBA YoungBoy. This project peaked at number 61 on the and demonstrated his ability to merge beats with introspective lyrics. DDG followed with his second studio album It's Not Me It's You in 2022, which debuted at number 48 on the and featured collaborations including , , and , exploring themes of relationships and success. In 2023, he released Maybe It's Me..., including the viral single "I'm Geekin," continuing his blend of melodic rap and personal narratives. DDG's sound evolved notably toward melodic infused with R&B elements, moving away from raw origins to emphasize catchy hooks and emotional depth, as evident in later releases. This shift was prominent in his 2025 album Blame the Chat, released on May 2 via DDG Entertainment and , which he innovatively livestreamed its creation on . His second 2025 release, moo, dropped on October 10, explores themes of maturity, relationships, and personal growth across 14 tracks. Featuring standout cuts like "no smoke" with , the album reflects a more polished production style, prioritizing smooth melodies and reflective verses over aggressive lyricism.

Collaborations and style evolution

DDG's collaborations have spanned producers and artists across , beginning with early production work from on tracks like "Balenciagas" and "Free Parties" in 2016, which marked his initial foray into . These partnerships helped establish his sound in the trap-influenced landscape of the mid-2010s. In recent years, DDG has expanded to features with established names, including Ty Dolla $ign and on "speed" from his 2025 album Blame the Chat, as well as and on the same project, reflecting a shift toward high-profile guest appearances during his livestreamed recording sessions. His 2025 album moo further highlights this, with contributions from , , and PlaqueBoyMax, emphasizing melodic elements. Additionally, DDG contributed the "Play By The Rules" for the Six Invitational 2025, a standalone track tying into his gaming roots without additional features. He has also recorded unreleased music with partner , though label constraints have delayed its release. DDG's musical style has evolved from the aggressive, boastful street of his early work to more and thematic content following the birth of his Halo in late 2023. This progression is evident in his 2023-2025 releases, where fatherhood introduced family-oriented narratives and emotional depth, providing a "safe space" amid career pressures and influencing tracks like "Pink Dreads" with PlaqueBoyMax, which his enjoys dancing to. Post-fatherhood work, including Blame the Chat and , incorporates smoother and personal reflection, moving away from raw confrontation toward mainstream accessibility while retaining foundations. Influences on DDG include and , whose longevity and versatility in blending rap with melody have shaped his approach to sustaining a career across platforms. He frequently employs for melodic hooks, a nod to these artists, alongside viral, TikTok-friendly structures that propelled early hits like "." This incorporation allows for concise, shareable content that bridges his YouTube origins with . Critics have praised DDG's versatility and growth, noting his maturation on albums like Blame the Chat and moo, where he diversifies between rap-heavy and melodic tracks, demonstrating improvement over earlier efforts. However, reception includes criticism for commercial shifts, with reviews highlighting derivative elements—such as mimicking mainstream rappers—and problematic lyrical views on relationships in projects like Maybe It's Me.... Despite this, his adaptability across streaming and live formats has been acknowledged as a strength in evolving the artist-creator model.

Other professional ventures

Streaming and online content creation

DDG launched his Twitch channel in July 2022, expanding his online presence into live streaming with a focus on interactive real-life (IRL) content and gaming sessions. His streams typically feature casual conversations, fan interactions, and gameplay in titles such as Call of Duty: Warzone and Outlast, alongside IRL vlogs that showcase daily life and behind-the-scenes glimpses. By 2025, DDG's Twitch broadcasts had grown significantly, with regular streams averaging around 7,679 concurrent viewers in recent months and peaking at over 38,000 during high-engagement events. On , DDG's content evolved from his early vlogs that built his initial online persona into a diverse mix of , reaction series to fan-submitted clips, and promotional material, amassing over 3.2 million subscribers on his primary channel by November 2025. This growth reflects his shift toward multimedia engagement, where videos often dissect trending music or personal anecdotes, complementing his music releases without overlapping into scripted productions. His foundational YouTube rise in the mid-2010s established a relatable, humorous style that continues to inform his streaming approach. DDG's streaming ventures are supported by strategic business partnerships, including management by 11th & Co., a Black women-led firm founded by Ebonie Ward that handles his career alongside artists like . This collaboration has facilitated merchandise expansions, such as apparel lines featuring branded t-shirts, hoodies, and accessories sold through his official online store, enhancing fan loyalty and revenue streams beyond streaming platforms. In 2025, DDG highlighted his innovative use of streaming for album promotion with the "Hit-a-Thon" series, a seven-day 24/7 marathon in March where he created and finalized tracks for his Blame the Chat live, incorporating real-time fan input via chat to influence the project. This event, which drew substantial viewership and subs, culminated in the 's release and underscored DDG's claim that 30 days of streaming generated more income than his prior record deal. Recurring streams under titles like further engaged audiences with extended IRL sessions, blending relaxation themes with promotional teases for ongoing endeavors.

Acting and film appearances

In addition to on-screen pursuits, DDG has taken creative control behind the camera, self-directing that blend his performance with visual storytelling. A notable example is the 2025 release "17 More Years," which he shot and edited himself and explores themes of legacy and perseverance. These projects highlight his multifaceted involvement in music-related visuals, often produced independently to maintain artistic autonomy. In 2025, DDG hosted the reality dating series Are You My Ball?, a show featuring women competing for his affection, streamed via his platforms amid personal life developments.

Boxing pursuits

In 2021, DDG ventured into amateur boxing through the influencer-focused Social Gloves league, debuting at the "Battle of the Platforms" event held at in . The matchup pitted prominent creators against influencers, aligning with DDG's established presence as a content creator and rapper seeking to expand his visibility in circles. DDG's inaugural bout was against TikTok personality Nate Wyatt on June 12, 2021, where he secured a victory after five rounds, scoring 50-43 and claiming the 2021 Social Gloves championship. He entered the ring with bold confidence, declaring his readiness to risk his career for the opportunity and predicting a , which underscored his motivations for publicity and personal challenge amid the event's high-profile streaming on LiveXLive. This exhibition not only boosted his profile but also allowed him to channel the assertive energy evident in his music and online persona. To prepare, DDG integrated into his broader routine, training every other day with a focus on cardio through drills and , alongside weight work for upper body strength like , , and chest. He has called his "first love," though a childhood curtailed any early professional aspirations, and now uses it to build for breath control during performances while prioritizing over raw power. His supports this regimen with simple, nutrient-dense choices like eggs for , fruits, and snacks such as crispy seaweed, emphasizing convenience during his touring schedule. As of November 2025, DDG maintains an of 1-0, with no subsequent official bouts despite ongoing interest in celebrity challenges and his role in coaching or organizing informal matches through streaming content. He has expressed no intention of pursuing , treating it instead as a outlet and promotional side venture that complements his career in music and online media.

Personal life

Relationships and family

DDG's earlier romantic relationships included a partnership with rapper , which began in 2020 after they met on a arranged by mutual friends and lasted until August 2021. In January 2022, DDG began dating actress and singer , with the couple keeping their relationship relatively private initially before confirming it publicly through social media posts and appearances. Their relationship culminated in the birth of their son, , in December 2023, which Bailey announced on in early January 2024, describing it as "the greatest thing that never came out of my mouth." The couple separated in October 2024 but committed to co-parenting; however, tensions escalated in 2025, leading to mutual restraining orders filed by in May and DDG in June. By , 2025, they reached a temporary custody agreement, mutually dropping the restraining orders and establishing , with retaining primary physical custody except for DDG's designated Wednesdays and alternate weekends. Fatherhood has profoundly shaped DDG's lifestyle and artistic output since Halo's birth, providing him with a "" and emotional safety net amid the often negative feedback in his career. He has described life post-Halo as "very very good," noting how it fosters a sense of home and stability that influences his daily choices toward greater responsibility. In his music, this is reflected through personal connections, such as Halo's enjoyment of tracks like "Pink Dreads" from DDG's 2025 album Blame the Chat, where the toddler's reactions add a layer of familial to his creative process.

Public image and controversies

DDG has established a public image as a self-made, multifaceted , leveraging his origins in , to embody hustle culture through his evolution from YouTube vlogs and pranks to , streaming, and online . His persona often highlights vulnerability alongside ambition, drawing from his hometown to connect with fans on themes of perseverance and digital entrepreneurship. One notable controversy arose in early 2023 when Rubi Rose leaked direct messages from DDG, revealing attempts to reconnect while he was in a relationship with , sparking public debate over his personal conduct and loyalty. DDG addressed the incident on , clarifying the context and dismissing the messages as outdated, though it fueled perceptions of him as impulsive in his online interactions. In 2024, DDG engaged in public Twitter exchanges with critics accusing him of exploiting his family for fame and questioning the authenticity of his music career, responding defensively to defend his artistic integrity and personal choices. These spats highlighted ongoing scrutiny of his transition from internet personality to rapper, with detractors labeling his work as inauthentic amid his streaming success. The 2025 custody battle with ex-partner over their son Halo intersected with public scrutiny, amplifying media frenzy around his personal life; in response, DDG participated in a settlement that emphasized privacy by prohibiting both parties from posting about each other or their child on . This agreement, reached in October, allowed temporary custody arrangements while aiming to shield from further online exposure.

Discography and achievements

Albums and mixtapes

DDG began his music career with independent releases, including his debut mixtape Take Me Serious in 2018, before signing with and releasing full-length projects that blend influences, melodic rap, and personal narratives. His debut studio album, , arrived on November 1, 2019, featuring 18 tracks with guest appearances from artists including , , , , and . The project showcased DDG's versatility, with critics noting his strong storytelling on tracks like "Arguments" and "Hold Up," where he delved into his relationship with singer . It was projected to sell at least 25,000 units in its first week and debuted at No. 20 on the chart. In 2021, DDG collaborated with producer on the Die 4 Respect, a 12-track effort emphasizing introspective over polished beats. The release highlighted DDG's toward more mature themes, including fame and relationships. DDG's second studio album, , dropped in September 2022 under DDG Entertainment and . The 12-track set explored emotional vulnerability, with a deluxe edition released in October 2022 adding four new songs and features from and others, extending the runtime to 16 tracks. This reissue aimed to refresh the project amid DDG's growing fanbase from streaming and . The rapper continued his output with Maybe It's Me... in July 2023, a 12-track that leaned into auto-tune-heavy hooks and production, featuring guests like , , and . Critics observed its commercial polish but mixed reception on lyrical depth. In December 2024, he released the EP HANDLING BUSINESS, a 4-track project featuring . In , DDG maintained momentum with two . Blame the Chat, released on May 2, addressed online criticism and personal growth through 15 tracks, achieving top placements on charts despite modest physical sales. His fifth studio , moo, followed on October 10—coinciding with his 28th birthday—comprising 14 tracks with features from , , and PlaqueBoyMax. The project emphasized smooth, floating production and introspective vibes, marking a maturation in DDG's sound. Several singles, such as "no smoke" with from moo, emerged as standout derivations from these .

Singles and chart performance

DDG's breakthrough as a recording artist came with the 2018 single "Arguments," which showcased his melodic style and garnered over 60 million on , establishing his early fanbase through viral content and buzz. The track's relatable lyrics about relationship conflicts resonated widely, contributing to his transition from vlogging to music releases under DDG Entertainment. His most significant commercial success arrived with "" in 2020, initially released independently before a remix featuring propelled it to mainstream attention. The song debuted at No. 98 on the and peaked at No. 81, marking DDG's first entry on the chart after 11 weeks. It also reached No. 26 on the chart and earned double platinum certification from the RIAA for 2 million units in sales and streaming equivalents. The track's infectious hook and dance challenge on amplified its reach, solidifying DDG's presence in the hip-hop landscape. In 2023, DDG continued building momentum with non-album singles like "I'm Geekin," which peaked at No. 2 on the and received certification from the RIAA. The song's energetic production and DDG's confident delivery highlighted his evolving sound, amassing nearly 100 million streams. Earlier EPs such as Sorry 4 the Hold Up (2019) featured complementary singles like "Hold Up" with , blending R&B influences and earning praise for their cohesive storytelling. More recent releases include "pink dreads" with PlaqueBoyMax in late 2024, which debuted at No. 10 on the , and the 2025 single "no dreads" with the same collaborator, continuing DDG's trend of high-energy collaborations. "The Method," another 2025 standalone single, ties into his ventures with its cinematic . Overall, DDG's singles have accumulated RIAA certifications totaling 5x across his catalog, including plaques for "Arguments" and "Hood Melody." By November 2025, his music had surpassed 1.2 billion streams on , reflecting sustained digital dominance.

Awards and certifications

DDG has received several certifications from the (RIAA) for his singles, reflecting his commercial success in the music industry. His breakout track "Moonwalking in Calabasas" featuring achieved 2× Platinum status in 2023, denoting over 2 million units sold or streamed in the United States. Other certified works include "Arguments," which earned certification in 2020 for 500,000 units, and "Hood Melody" with featuring NBA YoungBoy, certified in 2021. In 2024, DDG secured his fourth RIAA certification for the 2023 single "If I Want You." Beyond certifications, DDG has been recognized for his broader impact in music and digital entertainment. In 2023, he was named to Forbes' 30 Under 30 list in the Music category, highlighting his achievements as a rapper, singer, and YouTuber who founded his own label, Zooted Music. As of November 2025, DDG has not won major music awards such as Grammys, though his recent album moo (released October 2025) has garnered attention for its collaborations and streaming performance.

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