Fact-checked by Grok 2 weeks ago

GolfNow

GolfNow is an online platform that serves as the world's largest marketplace for booking tee times at golf courses, enabling golfers to reserve 9-hole and 18-hole slots, access discounted deals, and explore alternative golf experiences such as venues. Founded in 2001 by Golf Solutions in , the company pioneered digital tee time reservations and was acquired by through its subsidiary in 2008, later integrating into NBC Sports Next under . Headquartered in , GolfNow supports over 3.5 million registered golfers as of 2025 and partners with thousands of courses globally, facilitating bookings at more than 9,000 locations. Beyond consumer bookings, GolfNow provides comprehensive technology solutions for golf course operators, including management software for reservations, operations, , and optimization, powered by ' digital infrastructure. The platform has driven significant industry growth, with reports indicating record-breaking booking volumes through 2025, reflecting its dominance in the online golf sector and contributions to increased course utilization and golfer engagement. As part of Next's portfolio—which also includes GolfPass for video content and memberships—GolfNow enhances the overall golf ecosystem by blending booking services with media and lifestyle offerings.

History

Founding and Early Development

GolfNow traces its origins to Cypress Golf Solutions, a company founded in 2001 in , by Brett Darrow and Frank Halpin, both experienced in from their prior involvement with the unsuccessful golf Greens.com. The venture aimed to address inefficiencies in tee time booking by creating a that connected golfers directly with courses, initially launching in the and Tucson metropolitan areas. Cypress Golf Solutions acquired the GolfNow.com domain and developed it into the core platform, introducing a novel barter-for-service model where participating courses compensated the company with complimentary tee times rather than traditional cash payments. This approach facilitated rapid adoption among course operators seeking to fill underutilized slots. Early operations emphasized a straightforward online interface for real-time bookings, prioritizing accessibility for individual golfers and small groups while building partnerships with local facilities. The platform expanded steadily, reaching , by 2002, and achieving significant scale by booking over 800,000 rounds in 2005 alone. In 2006, Cypress unified its branding under GolfNow.com, rolling out the national site starting in and phasing out localized area-code domains to streamline . By early 2008, the service had grown to serve approximately 1,500 locations across the , , and , cumulatively facilitating 4.5 million tee time bookings, including 1.8 million in the prior year. This pre-acquisition phase laid the groundwork for GolfNow's role as an intermediary in the golf industry, culminating in its acquisition by in March 2008.

Acquisition by Comcast and Initial Growth

In March 2008, Comcast acquired GolfNow through its subsidiary Golf Channel for an undisclosed amount, reported to be approximately $40 million. This purchase integrated the online tee-time booking platform, originally founded in 2001, into Comcast's broader sports media ecosystem, marking a pivotal shift from independent operation to corporate backing. Following the acquisition, GolfNow relocated its operations to Golf Channel's headquarters in , centralizing its activities within Comcast's facilities to leverage synergies in and . This move facilitated enhanced resources for platform development and customer outreach, contributing to immediate post-acquisition growth. In 2008, shortly after the Comcast acquisition, GolfNow acquired Golfer for more than $15 million. Under new ownership, GolfNow demonstrated rapid scale by booking 2.4 million golf rounds in alone, underscoring its expanding role in the industry. The company also began laying the groundwork for international expansion during this period, with worldwide bookings reaching 3.8 million rounds by 2009 through initial partnerships extending beyond the .

Major Acquisitions and Expansions

Following its acquisition by in 2008, GolfNow pursued strategic expansions to broaden its market presence and technological capabilities. In 2011, the company launched GolfNow.ie, marking its initial foray into the international market by partnering with Carr Golf Group and BRS Golf to provide online tee time booking services tailored to golfers and courses. This initiative introduced access to over 70 courses at launch, facilitating easier bookings for both local and visiting players. By 2013, GolfNow accelerated its growth through targeted acquisitions to strengthen its software and regional operations. In June 2013, the company acquired Fore! Reservations, a major U.S.-based tee time management software provider, for an estimated $15-20 million, bolstering its domestic reservation systems and adding sophisticated for course operators. Later that month, GolfNow purchased BRS Golf, the leading provider of online golf booking software in the and , which enhanced its distribution network and integrated advanced reservation tools for markets. These moves solidified GolfNow's position in both North American and emerging segments. In 2014, GolfNow acquired Click4TeeTimes.com, further expanding its online booking network. Later that year, in October, GolfNow further expanded its portfolio by acquiring the golf division of Active Network, a prominent solutions provider, which integrated approximately 1,100 additional courses into its platform and introduced enhanced event registration and marketing tools. This acquisition significantly scaled GolfNow's reach in the U.S. and supported operational efficiencies for partnered facilities. Building on this momentum, in November 2019, GolfNow acquired EZLinks Golf, including its TeeOff.com marketplace, from the , which improved technology integration, expanded distribution channels, and combined the two largest online tee time platforms to serve over 9,000 courses globally. By the late , these efforts had established GolfNow as a dominant player across , , and the , with seamless cross-border booking capabilities.

Ownership and Corporate Structure

Evolution of Ownership

GolfNow was initially established under the ownership of Golf Solutions, a company founded in 2001 by Brett Darrow and Frank Halpin to develop an platform for golf tee time bookings. As an independent entity, operated GolfNow through a model, focusing on regional expansion across the to connect golfers with courses digitally. This structure allowed for agile growth in the early golf reservation market but remained limited by its startup scale until 2008. In March 2008, Comcast acquired Cypress Golf Solutions and its GolfNow brand, integrating it into the portfolio, which Comcast owned. This shift marked a pivotal transition from an independent tech startup to a media-backed platform, leveraging 's broadcasting resources to enhance visibility and distribution. Following Comcast's 2011 acquisition of , GolfNow was further incorporated into the Group, aligning its digital services with broader sports media operations. The 2008 acquisition also prompted a relocation of operations to 's headquarters in , facilitating closer alignment with media infrastructure. By 2021, GolfNow had been reorganized under NBC Sports Next, a division formed to consolidate 's sports technology assets, emphasizing integrated digital tools for golf engagement. In November 2024, announced its intention to spin off select cable television networks and digital assets, including , GolfNow, and GolfPass, to create a new independent publicly traded company named Media. The spin-off is expected to be completed by the end of 2025, after which GolfNow will operate as a of Media, overseeing sports-related digital platforms. This evolution in ownership has influenced strategic directions, evolving GolfNow from a standalone reservation service into a comprehensive tech platform supported by media synergies and expanded digital ecosystems.

Headquarters and Organizational Scale

GolfNow has maintained its headquarters in , since 2008, when the acquisition by facilitated the relocation of its operations to the Golf Channel's facilities at 7580 Golf Channel Drive. As of November 2025, this central location supports the company's integration within the broader media and technology ecosystem of . The Orlando headquarters serves as the primary operational base for GolfNow, which forms a core part of NBC Sports Next, a division of focused on sports technology and digital services. This structure enables synergies between GolfNow's golf-specific platforms and 's media assets, such as content distribution and data analytics, enhancing innovation in sports engagement. Following the planned to Media by the end of 2025, GolfNow will align with Versant's sports digital platforms. The Orlando hub currently houses more than 600 employees across NBC Sports Next entities, including GolfNow, with roughly half dedicated to technology roles that drive platform development and course management tools. In terms of organizational scale, GolfNow partners with over 9,000 across 52 countries, establishing it as the world's largest online tee time marketplace and a dominant provider of management technology. This global footprint underscores its role in connecting millions of golfers with courses while supporting industry-wide operational efficiencies through its integrated tech-media framework.

Products and Services

Tee Time Booking Platform

GolfNow's tee time booking platform operates as the world's largest for golf reservations, facilitating connections between millions of golfers and over 9,000 courses worldwide. Launched as a core service, it allows users to search for and secure times efficiently through a user-friendly web interface, emphasizing for both casual and avid players. The platform's primary function centers on streamlining the discovery and reservation process, drawing from an extensive inventory that includes traditional courses and alternative experiences. A key feature of the platform is its price comparison tools, which display availability and discounted rates across multiple courses, enabling users to identify cost-effective options such as Hot Deals for savings on standard green fees. These tools aggregate pricing data dynamically, allowing comparisons based on location, date, and time to help golfers select the best value without needing to visit individual course websites. Integrated user reviews and ratings further enhance decision-making, with thousands of verified golfer feedback providing insights into course conditions, pace of play, and overall experience directly within the booking interface. The platform supports flexible reservation types, including both 9-hole and 18-hole tee times, catering to varying player preferences and schedules. While available globally, it maintains a strong focus on North American markets, alongside key regions in Ireland and the , where the majority of its course partnerships and bookings are concentrated. This geographic emphasis ensures robust coverage in high-demand areas, with ensuring accurate availability updates from partnered facilities.

Mobile App and Supplementary Tools

GolfNow offers dedicated mobile applications for both and devices, enabling users to book tee times seamlessly while on the move and access a range of on-course utilities. The apps build upon the core by providing location-based search capabilities and instant reservations at thousands of courses worldwide. A key feature of the GolfNow mobile app is its integrated GPS functionality, which supports navigation across more than 30,000 golf courses globally, including distances to greens, hazards, and points. Users can also utilize a digital scorecard for real-time scorekeeping during rounds, with options for group scoring and automatic hole progression. Post-round performance stats tracking is available through built-in analysis tools, offering insights into scores, fairways hit, and greens in regulation to help golfers review and improve their play. Supplementary tools enhance the beyond booking and basic tracking. The integrates with GolfPass for personalized recommendations, such as tailored tee time suggestions based on past bookings and preferences, along with access to instructional content and travel tips. Loyalty programs are a core component, with GolfPass Points earned on every tee time reservation and redeemable for discounts on future bookings or waived convenience fees, encouraging repeat usage among members. As of November 2025, the includes SmartPlay, a mobile and feature available at select courses, allowing users to via the app, pay using saved methods, and earn 100 GolfPass Points per . Additionally, the companion GolfNow Compete extends these capabilities with advanced stat tracking and competitive features, syncing data across devices for a more comprehensive golf ecosystem.

Business Model and Operations

Revenue Streams and Pricing Strategies

GolfNow's primary derives from commissions earned on tee time bookings processed through its , where participating golf courses pay a for each facilitated by the . This model connects golfers with available slots while generating income for GolfNow based on the volume and value of bookings. A significant portion of revenue also comes from the "Hot Deals" program, which operates on a system. In this arrangement, golf courses provide GolfNow with allocated tee times—typically 1-2 per day—in exchange for access to the company's technology, marketing, and distribution services, without direct cash payments. GolfNow then sells these slots at discounted rates, often up to 50% below standard green fees, to attract ers during off-peak periods and retains 100% of the proceeds to fill otherwise unused capacity. Supplementary income is generated through premium listings and advertising opportunities, such as the Premium Marketing Partner program, which offers enhanced visibility on the platform's destination pages and targeted promotions, resulting in an average 30% increase in booking revenue for enrolled courses. Additionally, GolfNow licenses software solutions for course management, including tee sheet systems and inventory tools, provided via subscription fees or integrated into the barter model to support operational efficiency. The company's pricing strategies have evolved to incorporate tools, which analyze factors like demand, , and to recommend adjustable rates, enabling both GolfNow and its partners to maximize overall by capturing prices during high-demand periods and promoting lower rates to boost utilization elsewhere.

Partnerships with Golf Courses

GolfNow has established extensive partnerships with over 9,000 courses across 52 countries, including prominent chains like Troon and Bobby Jones Links as well as numerous independent facilities. These affiliations form the backbone of GolfNow's time marketplace, enabling seamless between course operators and a global network of golfers. By collaborating with such a diverse array of partners, GolfNow ensures broad coverage that spans traditional on-course venues and emerging off-course facilities, such as those utilizing technology. A key component of these partnerships is GolfNow's provision of reservation management software tailored for golf facilities, which supports through cloud-based tee sheet access and real-time synchronization of online reservations. This technology, including tools like the system launched in early 2025, empowers partners to optimize pricing and operational workflows without disrupting daily activities. Courses leverage these solutions to manage bookings efficiently, reducing manual oversight and enhancing accuracy in tee time allocation. Onboarding new partners involves a structured process that integrates facilities into GolfNow's , as demonstrated by the addition of more than 320 in during the first quarter of 2025 alone, with continued expansion including the highest monthly additions in July 2025 since March 2023 and a with 18Birdies announced in November 2025 to enhance tee-time access for users. This expansion highlights GolfNow's commitment to growth through targeted recruitment and rapid implementation of its tools, allowing new affiliates to quickly benefit from the platform's . By October 2025, the platform had broken 55 all-time , reflecting sustained momentum in partner growth and booking volumes. These partnerships yield mutual advantages, with golf courses gaining heightened visibility among GolfNow's user base of over 3.5 million registered ers, while the platform streamlines bookings to drive incremental revenue for partners. Programs like Hot Deals serve as additional incentives, enabling courses to offer discounted tee times in exchange for amplified marketing exposure. Overall, such collaborations foster a symbiotic relationship that enhances accessibility for players and operational resilience for facilities.

Impact and Reception

Economic and Industry Influence

GolfNow has significantly influenced the industry's economic landscape by facilitating substantial growth in tee time bookings and revenue generation for partner courses. In 2015, the platform enabled the booking of nearly 15 million rounds of , marking a dramatic increase from 2.4 million rounds in 2008 and underscoring its role in expanding access to the sport. This volume contributed to local economic boosts, such as generating nearly $14.5 million in revenue for Orlando-area partner courses that year, supporting jobs and ancillary spending in tourism-heavy regions. By 2025, GolfNow's momentum continued with record-breaking performance, including a historic first quarter where bookings set new highs and the platform onboarded over 320 new properties in , enhancing its marketplace reach across traditional courses and off-course venues. The platform's economic impact extends through its dominance in the online tee time marketplace, where it partners with thousands of courses worldwide to drive revenue optimization and fill underutilized slots. This has led to sustained growth, with five months in 2025 achieving all-time records for rounds facilitated, including a peak booking day on June 15 that surpassed prior benchmarks. By providing tools for and real-time availability, GolfNow has helped courses increase off-peak utilization, turning potential lost revenue into accessible opportunities for golfers and bolstering overall industry participation. GolfNow's contributions to the of golf have modernized operations, making the sport more inclusive and efficient. As the leading provider of , it has shifted the from traditional phone-based reservations to a seamless , improving for casual players and promoting off-peak play through discounted "Hot Deals" that fill slower periods without cannibalizing peak revenue. This evolution has not only amplified economic activity—such as through international bookings up 25% year-over-year in August 2025—but also positioned GolfNow as a key driver of the sector's recovery and expansion post-pandemic, with its marketplace now encompassing over 9,000 courses globally.

Criticisms and Challenges

GolfNow's "Hot Deals" feature, which offers discounted tee times to fill slower periods, has drawn criticism from some golf course operators for potentially devaluing their pricing structure and eroding long-term revenue. Industry observers argue that these promotions train golfers to seek the lowest prices first, reducing loyalty to individual courses and pressuring operators to offer steeper discounts to compete within the platform. For instance, the barter model underlying Hot Deals—where GolfNow exchanges technology and marketing services for access to discounted tee times—has been seen as prioritizing volume over sustainable pricing, leading some courses to report diminished perceived value and challenges in maintaining premium rates. Prior to its 2019 acquisition of EZLinks Golf, GolfNow faced intense battles in the online tee-time marketplace, including rebuffed buyout attempts and legal disputes that highlighted tensions over market dominance. EZLinks, backed by the and operating platforms like TeeOff.com, resisted GolfNow's overtures, culminating in a settled before the eventual merger, which combined the two largest online tee-time agencies and raised concerns about reduced . Emerging platforms, such as those focused on demand management like Noteefy, continue to challenge GolfNow by offering alternatives that emphasize direct bookings and revenue optimization without heavy reliance on aggregated marketplaces. In 2025, GolfNow grappled with strategic dilemmas over balancing its marketing-focused model against investments in advanced , as revealed in analyses of its performance. While the company reported record bookings, data indicated that most partners primarily utilized its core distribution services rather than adopting broader tech tools, prompting questions about and priorities amid partner dissatisfaction with communication and service evolution. This tension underscores broader challenges in shifting from a dominant to a comprehensive tech provider without alienating its base. Partner feedback on GolfNow has been mixed, with some operators expressing concerns over growing dependency on the platform's , which can limit direct customer relationships and visibility for individual courses. Critics highlight conflicts of interest, such as GolfNow's practices that prioritize its own booking capture over promoting partners' independent websites, leading to calls for courses to diversify through direct strategies. Resources from industry groups emphasize the need for operators to review contracts and build alternative booking channels to mitigate risks of over-reliance.

References

  1. [1]
    About GolfNow - Trusted by over 3 million golfers
    As the largest online tee time marketplace in the world, GolfNow helps golfers and golf courses better connect by offering 9-hole and 18-hole tee time bookings.
  2. [2]
    GolfNow.com - Crunchbase Company Profile & Funding
    Founded in 2001, GolfNow.com offers the best in tee times and course selection through easy and convenient booking methods.
  3. [3]
    How NBC's GolfNow app is reaching new consumers for the US Open
    Jun 14, 2023 · GolfNow, which was founded by Cypress Golf Systems in 2001, was acquired by Comcast in 2008, prior to Comcast's merger with NBCUniversal.
  4. [4]
    GolfNow | LinkedIn
    Trusted by more than 3 million golfers and 9,000 golf course partners worldwide, GolfNow is part of the NBC Sports Next innovative portfolio of businesses ...
  5. [5]
    Golf Course Management Software & Tee Time Solutions - GolfNow
    Driven by the power of NBC Sports, GolfNow offers the technology services to streamline course operations with solutions for golf course management, operations, ...
  6. [6]
    GolfNow set for record-breaking results in 2025 - Golf Business News
    Oct 22, 2025 · Leading online golf booking platform GolfNow is reporting that it is on course for a record year after having experienced historic growth of ...
  7. [7]
    GolfNow | NBC Sports Next - National Golf Foundation
    NBC Sports Next, the technology division housing GolfNow and other golf brands, has revolutionized how golfers interact with the sport through its comprehensive ...
  8. [8]
    History & Timeline - NGCOA
    2001. Cypress Golf Solutions is founded by Brett Darrow and Frank Halpin, formerly of the failed Greens.com. Cypress Golf Solutions franchised around the ...
  9. [9]
    GolfNow to Sagacity: Brett Darrow's Golf Tech Evolution
    In this episode, we're honored to have Brett Darrow, the esteemed founder and CEO of Sagacity Golf, and co-founder of GolfNow (originally Cypress Golf). Brett ...
  10. [10]
    Comcast Buying GolfNow.com
    ### Summary of Comcast Acquisition of GolfNow
  11. [11]
    How Golf Channel Captured Latent Demand w/ GolfNow
    Comcast made a $40 million acquisition of tee time booking platform GolfNow in March of 2008. Alex and Nick discuss Comcast's excellent acquisition and ...
  12. [12]
    Tee-time brokerages roil golf industry - Indianapolis Business Journal
    May 12, 2016 · Rounds booked through GolfNow escalated from 2.4 million in 2008 to 15 million last year, according to industry experts. “GolfNow's main ...
  13. [13]
    GolfNow vs. Golf Course and the battle for market share and attention
    In 2019, GOLFNOW was affiliated with more than 7,000 golf courses. EZLinks distribution platform teeoff.com was affiliated with approximately 3,000 courses.Missing: expansion 2006 600
  14. [14]
    [PDF] Golf Business Weekly
    with approximately 3,000 courses. GOLFNOW facilitated worldwide some 17 million rounds of golf in 2019. This number is up from 3.8 million in 2009. In ...
  15. [15]
    Carr Golf Group and BRS Golf bring GolfNow.ie to Ireland
    Carr Golf Group and BRS Golf have partnered with GolfNow.com to bring the world's largest tee-time distribution channel to Irish Golfers and Clubs.
  16. [16]
    Golf Channel Plans Online Business Conference at Carton House
    Mar 2, 2012 · GolfNow launched in Ireland in 2011 and has over 70 courses on its platform. Internationally it has 3,500 golf courses on its platform and ...
  17. [17]
    GolfNow Expands Portfolio with the Acquisition of BRS Golf
    GolfNow has announced the acquisition of BRS Golf, the No. 1 provider of online golf booking software in the United Kingdom and Ireland.
  18. [18]
    NBC Sports Next's BRS Golf Acquires Albatros Datenservice and ...
    Dec 1, 2022 · Founded in 2003 by Northern Irish golf fanatics and IT experts Brian and Rory Smith, BRS Golf was acquired by GolfNow in June 2013. GolfNow ...
  19. [19]
    GolfNow Expands Portfolio with Addition of ACTIVE Network's Golf ...
    Oct 1, 2014 · ORLANDO, Fla., October 1, 2014 – GolfNow has expanded its portfolio by adding ACTIVE Network's golf division, a leading management solutions ...Missing: acquisition | Show results with:acquisition
  20. [20]
    NBC Sports acquires EZLinks Golf; Expands Digital Portfolio
    Nov 20, 2019 · NBC Sports Group today announced it has acquired EZLinks Golf, a PGA TOUR-affiliated company, including its online tee time marketplace for golfers.Missing: ownership | Show results with:ownership
  21. [21]
    Golfnow 2025 Company Profile: Valuation, Investors, Acquisition
    Golfnow was founded in 2001. Where is Golfnow headquartered? Golfnow is headquartered in Orlando, FL. What is the size of Golfnow?
  22. [22]
    Can You Help Me Out: Part 2 - The History of the Significant ...
    Mar 5, 2022 · The company's operations were re-located to Golf Channel's Orlando, Florida headquarters ... 2008: GolfNow acquires Mike Last's Last Minute Golfer ...
  23. [23]
    NBC Sports Introduces NBC Sports Next Division and a Newly ...
    Aug 9, 2021 · Golf fuses the team behind products and services like GolfNow, TeeOff and GolfPass, which better connects golfers and golf facilities around the ...
  24. [24]
    Terms Of Use - GolfNow
    Nov 5, 2025 · The GolfNow Services are made available to you by GolfNow, LLC, its parent company Versant Media, LLC, and their affiliated companies ...
  25. [25]
    Comcast SpinCo chooses corporate name Versant - CNBC
    May 6, 2025 · It will also house digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass and SportsEngine.
  26. [26]
    https://www.cbinsights.com/company/golfnow
  27. [27]
    GolfNow - Products, Competitors, Financials, Employees ...
    GolfNow provides online tee time booking services and technology solutions for the golf industry. The company has a platform for golfers to book tee times at ...<|control11|><|separator|>
  28. [28]
    NBCUniversal revamps former Orlando Golf Channel HQ office
    renovated and repositioned its 120,000-square-foot building at 7580 Golf Channel Drive in Orlando after Golf Channel moved to ...
  29. [29]
    Golfnow Supports Special Olympics with Golfer 'Round Up ...
    GolfNow also is the industry's largest provider of golf course ... partnering with more than 9,000 golf courses in 52 countries around the world.
  30. [30]
    GolfNow: Golf Tee Times - Apps on Google Play
    Tee times available at over 6,000 golf courses worldwide. ... Search Hot Deal tee times to find incredible savings and discounts on our best prices on tee times.
  31. [31]
    Golf Course Directory - GolfNow
    GolfNow offers a complete listing of golf courses across the US, Canada, UK, Australia and several other countries, many with discounted tee times.United States · Canada · England · FranceMissing: markets | Show results with:markets
  32. [32]
    GolfNow Book TeeTimes Golf GPS - App Store - Apple
    Rating 4.8 (98,836) · Free · iOSFunctionally, the app works great. The aggregation of area golf courses was a useful tool. However, last week I accidentally booked a tee time for the next day ...
  33. [33]
    The Best Golf Booking & Tee Time App - GolfNow
    GolfNow's mobile app lets you: · Book tee times 24/7 at thousands of golf courses worldwide · Easily search Hot Deals tee times near you for incredible savings ...
  34. [34]
    GolfNow Launches New Mobile App - Golf Channel
    Oct 20, 2014 · The GPS function of the GolfNow app has access to more than 30,000 golf courses around the world. Once the user selects the corresponding course ...
  35. [35]
    GolfPass | The Best of Golf in One Convenient Membership - GolfNow
    $$120 in monthly Anytime Tee Time Credits (12 at $10 each); Waived GolfNow convenience fees on 10 tee time bookings; Tee time protection on up to 10 tee time ...<|control11|><|separator|>
  36. [36]
    https://www.golfnow.com/smart-play
  37. [37]
    https://apps.apple.com/us/app/golfnow-compete/id1451640918
  38. [38]
    GolfNow Compete - App Store - Apple
    Rating 4.7 (5,376) · Free · iOSSolid app, love the live scoring feature + GPS & wind direction. Easy to maneuver throughout the app and input scores. GPS is super accurate - double checked ...
  39. [39]
    What is GolfNow's business model? | Vizologi
    Founded in 2001, GolfNow has grown into a technology powerhouse in the golf space, seamlessly connecting golfers with a vast network of golf courses ...<|control11|><|separator|>
  40. [40]
    GolfNow Overview - Albatros Golf
    Sep 17, 2025 · Clubs can choose between commission-based or scalable barter models where technology is provided in exchange for tee times. Become a GolfNow ...540,000+ · 2.6m+ · Golfnow Is Our Real-Time...
  41. [41]
    What are GOLFNOW Hot Deals?
    May 29, 2020 · Hot Deals provide a discount of up to 50% on a tee time when compared to the regular course price. They can be identified with an orange flame ...
  42. [42]
    How Does GolfNow Work for Operators and Golfers? (And Does it ...
    “The hot deal is training the golfer to look there first for the lowest price,” Attara says, “So they may not be as loyal to the golf course as they are the ...
  43. [43]
    Premium Marketing Program fills tee sheets - NBC Sports Next for Golf
    Jun 11, 2019 · “When you look at the before-and-after for a course that joins PMP, the average revenue increase within the GOLFNOW booking platform is 30 ...
  44. [44]
    Taking the next step, as a GOLFNOW Premium Marketing Partner
    Nov 27, 2018 · Among the additional benefits of PMP participation are listings on Destination Pages within the GolfNow portfolio, which appeal to the traveling ...Missing: revenue | Show results with:revenue
  45. [45]
    Reap the Rewards of Dynamic Pricing | GolfNow for Business
    Mar 12, 2020 · Taking control of revenue management and dynamic pricing for your golf course gives customers options to speed up their purchase decisions.
  46. [46]
    GolfNow sets new course acquisition record in Q1 | 2025
    Apr 21, 2025 · GolfNow had onboarded more than 320 new golf properties in North America – both traditional green-grass facilities, as well as “off-course” fitting, training ...Missing: 2006 states 600
  47. [47]
    Tee Time Software and Distribution | GolfNow for Business
    That is why NBC Sports Next bundles critical items for courses together in the Golf365 package—which combines the vital tools you need to run your golf course, ...Missing: Group | Show results with:Group
  48. [48]
    Online bookings may hurt, help golf courses - The Columbus Dispatch
    Sep 28, 2015 · With operations in the United States, Canada, Wales, Britain, Scotland and Ireland, GolfNow ( www.golfnow.com) expects to book 15 million rounds ...
  49. [49]
    Orlando-based GolfNow offers more options, less hassle at courses ...
    ... GolfNow, generating nearly $14.5 million in revenue for partner courses. In 2016, GolfNow has facilitated the booking of more than 2.4 million rounds ...
  50. [50]
    GolfNow: On pace for record 2025 with online bookings growth
    Oct 13, 2025 · Online bookings growth, innovative tech and services puts GolfNow on pace for a record 2025 · Cancun Country Club – Formerly known as TPC Cancun, ...Missing: 2006 17 states 600
  51. [51]
    NBC SPORTS GROUP CELEBRATES A DECADE OF MILESTONES
    15 Million -- GolfNow, the online tee-time marketplace and technology partner to thousands of golf courses and millions of registered users, surpassed 15 ...
  52. [52]
    GolfNow's barter model | Golf Course Technology
    Mar 11, 2025 · GolfNow provides a range of technology solutions designed to help golf courses streamline operations and enhance the golfer experience.Missing: premium licensing
  53. [53]
    NBC Sports buys Chicago golf-booking company
    Nov 20, 2019 · In addition to owning the Golf Channel, the media company also owns GolfNow, EZLinks' biggest competitor.
  54. [54]
    Forecaddie: GolfNow's purchase of EZLinks Golf brings big ...
    Nov 20, 2019 · NBC Sports Group today announced it has acquired EZLinks Golf, a PGA Tour-affiliated company, including Teeoff.com, its online tee-time marketplace for golfers.Missing: expansions 2011-2019
  55. [55]
    Top GolfNow Alternatives, Competitors - CB Insights
    GolfNow's top competitors include Noteefy, DEEMPLES, and Golf People. ... Noteefy focuses on demand and revenue management for the golf industry, providing ...
  56. [56]
    GolfNow's Dilemma - Marketing or Technology
    Apr 21, 2025 · GolfNow, operating under NBC Sports Next, announced this achievement as "one of the strongest starts to a year in our history." The company ...
  57. [57]
    GolfNow's SEO Conflict: Serving Crumbs to Partners
    Sep 15, 2025 · GolfNow, the dominant player in the golf booking and technology space, has a clear and obvious conflict of interest. They are in the business of ...
  58. [58]
    The U.S. Tee-Time Booking Market: Who Controls It, Why Golf Clubs ...
    May 20, 2025 · GolfNow uses a barter model. Instead of paying cash, courses give up prime tee times—meaning GolfNow profits from selling the best slots. The ...
  59. [59]
    7 Easy Steps to Leave GolfNow - NGCOA
    GolfNow can only see what they send you in rounds and revenue, they do not understand the interrelationship to your total green and cart fee revenue. There are ...