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Image & Form

Image & Form International AB was a Swedish video game development studio headquartered in Gothenburg, founded in 1997 by Brjann Sigurgeirsson as a company initially focused on edutainment software and graphic design before pivoting to full video game development in 2009.^[1] The studio gained international recognition for its SteamWorld franchise, beginning with SteamWorld Tower Defense in 2010, followed by acclaimed titles such as SteamWorld Dig (2013), SteamWorld Heist (2015), and SteamWorld Quest: Hand of Gilgamech (2019), which blended metroidvania exploration, turn-based tactics, and roguelike elements in a steampunk robot universe.^[1]^[2]^[3] In 2011, Swedish distributor Bergsala Holding AB acquired a 50% stake in the company, providing resources for expanded game publishing.^[1] In 2018, Image & Form merged with fellow Gothenburg-based developer Zoink Games to establish Thunderful AB, a new entity aimed at fostering indie game creation and publishing under a unified banner.^[1]^[2] The integration continued in 2020 when Image & Form was fully absorbed into Thunderful Development AB as part of the broader Thunderful Group, enabling collaborative projects like The Gunk (2021), a narrative-driven adventure developed by Image & Form.^[1] As of February 2025, the former Image & Form operations in Gothenburg—comprising around 25 veteran developers—rebranded to Stormteller Games, signaling a new chapter focused on immersive, story-rich titles such as Lost in Random: The Eternal Die (2025).^[4]^[5]

History

Founding and early years (1997–2010)

Image & Form was founded in 1997 by Brjánn Sigurgeirsson in Gothenburg, Sweden, initially as a media consultancy firm specializing in multimedia production and web design services.^[6] The company began with a focus on creative digital content for clients in the Nordic region, leveraging Sigurgeirsson's expertise to build a small team dedicated to visual and interactive media projects.^[1] By 2002, Image & Form had expanded into game development, securing contracts for small-scale work-for-hire projects that marked its entry into the interactive entertainment sector.^[6] This shift allowed the studio to apply its multimedia skills to game-related tasks, such as developing web-based games and completing outsourced edutainment assignments for publishers, including a notable project for a Norwegian client.^[1] From 2007 to 2010, the company produced approximately 25 to 30 edutainment titles, primarily for the Nordic educational market, emphasizing child-friendly content that combined gameplay with learning objectives like language skills and basic problem-solving.^[7] These games were distributed mainly through regional publishers and targeted school systems or home use on personal computers and early portable devices, reflecting the studio's niche positioning in localized, low-budget educational software.^[1] Throughout its early years, Image & Form grappled with significant challenges, including limited financial resources that constrained team size and project scope, as well as a reliance on niche markets like emerging handheld platforms where competition was fierce but visibility was low.^[6] These constraints often led to creative frustrations in the work-for-hire model, pushing the studio toward greater independence in its operations by the end of the decade.^[7]

SteamWorld era and growth (2011–2017)

The SteamWorld series marked a significant turning point for Image & Form, beginning with the release of SteamWorld Tower Defense on July 5, 2010, for Nintendo DSiWare in North America, Europe, and Australia.^[8] This tower defense game, featuring steam-powered robots defending against human invaders in a Wild West-inspired setting, introduced the franchise's core aesthetic of steampunk robotics and resource management.^[9] The title's port to the Nintendo 3DS eShop on July 7, 2011, expanded its reach on Nintendo platforms, allowing backward compatibility and broadening accessibility amid the transition from DSi to 3DS hardware.^[10] Building on this foundation, Image & Form released SteamWorld Dig on August 7, 2013, initially for Nintendo 3DS eShop in Europe and Australia, followed by North America on August 8 and Japan on November 20.^[11] The game blended platforming, mining, and exploration in a Metroidvania-style structure, where players control a steam robot upgrading tools to delve deeper into underground caves, gather resources, and uncover a narrative of robotic survival.^[9] It received critical acclaim for its tight controls, progressive upgrades, and atmospheric world-building, earning an aggregate score of 82 on Metacritic based on 31 reviews.^[12] Subsequent ports to PC via Steam on December 5, 2013, PlayStation platforms in 2014, Xbox One in 2015, Wii U in 2015, and Nintendo Switch in 2018 extended its success across digital storefronts, demonstrating Image & Form's growing multi-platform strategy.^[9]^[13] In 2015, the studio diversified the series with SteamWorld Heist, a turn-based tactics game launched on December 10 for Nintendo 3DS, with PS4, PS Vita, and PC versions following on June 7, 2016, and additional ports to Xbox One and Nintendo Switch in 2017.^[14] Players commanded a crew of steambot pirates in side-scrolling tactical combat, ricocheting bullets around environments in a space Western setting, which drew comparisons to XCOM for its strategic depth and customization.^[6] The title garnered strong praise, achieving an 86 Metacritic score from 47 critic reviews, highlighting its innovative aiming mechanics and replayability through procedurally generated missions. The period culminated in SteamWorld Dig 2 on September 21, 2017, for Nintendo Switch and September 22 for PC, with PS4 and Xbox One releases in late 2017 and 2018.^[15] As a direct sequel, it refined the original's exploration by expanding the world size, introducing fluid movement upgrades like grappling hooks and thrusters, and integrating puzzle-solving with combat against insectoid foes.^[15] Critics lauded its enhanced Metroidvania elements and seamless progression, with over 91% positive user reviews on Steam from thousands of ratings.^[15] This era saw Image & Form's business expand notably, with employee numbers reaching approximately 25 by 2017, up from a smaller team in prior years, enabling more ambitious projects.^[16] The studio shifted to self-publishing starting with SteamWorld Dig, funding development internally after early successes and avoiding external loans for subsequent titles like Heist and Dig 2, which achieved financial independence.^[6] Key strategies included leveraging Nintendo partnerships for eShop prominence and exclusive features, such as 3DS-specific enhancements, alongside distribution on Steam and other PC platforms to reach international audiences.^[17] This multi-platform approach and focus on digital sales propelled the SteamWorld series to commercial viability, transforming Image & Form from a work-for-hire developer into a sustainable indie studio.^[6]

Merger and integration (2018–present)

In 2017, Image & Form merged with fellow Swedish developer Zoink Games to establish Thunderful AB as a parent company, with shared leadership between Image & Form's founder Brjánn Sigurgeirsson and Zoink's CEO Klaus Lyngeled, and joint operations centered in Gothenburg.^[1]^[2] This merger integrated the two studios' resources while allowing them to retain creative independence initially, forming the foundation for expanded game development and publishing activities under the new entity.^[18] By 2019, Thunderful AB restructured with Bergsala Holdings—already a partial owner of both studios since 2011 and 2014, respectively—to create the broader Thunderful Group, effectively positioning Image & Form as a key subsidiary within the expanded organization focused on distribution, publishing, and development.^[1] In 2020, Image & Form was fully integrated into Thunderful Development AB alongside Zoink and acquired studio Guru Games, dissolving its status as a separate legal entity and consolidating all operations under the unified development arm.^[1] Post-merger, the team continued advancing the SteamWorld series, including the 2019 release of SteamWorld Quest: Hand of Gilgamech and subsequent teases of multiple new entries in development to sustain the franchise's momentum.^[19] Thunderful Group faced significant challenges in 2024 amid financial pressures, initiating a restructuring in January that laid off approximately 20% of its workforce, or about 100 employees across operations.^[20] A second round in November eliminated another 80-100 positions, primarily impacting development and administrative staff, including the termination of a large portion of the internal development team and the cancellation of several unannounced projects.^[21] These cuts significantly impacted former Image & Form personnel and the internal development team, though a core group of veteran developers continued operations.^[22] In February 2025, the Thunderful Gothenburg studio—comprising around 25 veteran developers from the 2017 merger—rebranded as Stormteller Games, marking a new chapter focused on immersive, story-rich titles such as the upcoming Lost in Random: The Eternal Die.^[4] As of November 2025, Thunderful continues operations with a renewed emphasis on third-party publishing and reduced internal development to ensure long-term stability.^[21]

Games

SteamWorld series

The SteamWorld series is an anthology of video games developed by Image & Form, centered on a steampunk universe populated by steam-powered robots called Steambots, who navigate post-apocalyptic worlds threatened by scarcity, invasion, and societal upheaval. Each installment explores this shared lore through distinct gameplay genres, from tower defense to metroidvania exploration, tactical combat, card-based RPGs, and narrative simulations, emphasizing resource management, upgrade progression, and environmental storytelling without a fixed formula. This genre-hopping approach has allowed the franchise to innovate while preserving thematic consistency, such as the recurring motif of Steambots reclaiming lost technology amid human-robot conflicts.^[3]^[23] The series debuted with SteamWorld Tower Defense in 2010 for Nintendo DSiWare, a real-time strategy game where players deploy robotic towers to protect Steambot mines from human outlaws scavenging for gold. Its campaign spans 14 missions across seven maps, focusing on path-based defense and unit variety. Though it received mixed reviews with a Metacritic score of 71/100, it established the franchise's core aesthetic of brass-and-steam robot designs in a Wild West-inspired setting.^[24] SteamWorld Dig, released in 2013 for Nintendo 3DS and later ported to multiple platforms, introduced the franchise's signature digging mechanics in a 2D metroidvania platformer. Players control Rusty, a Steambot miner, who excavates procedurally generated underground layers to gather ore, fuel upgrades like drills and dynamite, and battle insectoid foes while unraveling a mystery about a water crisis. Praised for its tight controls and satisfying progression loop, it earned an 82/100 on Metacritic and has sold over one million units cumulatively.^[12]^[25] In 2015, SteamWorld Heist pivoted to turn-based tactics, tasking players with leading a crew of Steambot outlaws on spaceship raids involving ricochet bullet trajectories for precise aiming and environmental trick shots. Hat customization and procedural mission generation added replayability to its 35-level campaign. The game's clever combat blend of strategy and action received strong acclaim, scoring 86/100 on Metacritic and nominations for IGN's Best Strategy Game of 2015.^[26] SteamWorld Dig 2, launched in 2017 across PC, consoles, and handhelds, refined the original's formula with a hand-crafted world twice the size, enhanced mobility via grappling hooks and steam boosts, and deeper upgrade trees tying mining to combat and traversal. Its narrative expands on Rusty's lineage amid ancient secrets, blending platforming with puzzle-solving. It achieved an 88/100 on Metacritic, outsold its predecessor significantly on Nintendo Switch (nearly ten times the Steam version in launch week), and contributed to the Dig series' multi-million unit sales milestone.^[27]^[28]^[25] SteamWorld Quest: Hand of Gilgamech (2019) reimagined the series as a card-based RPG, where players assemble a party of Steambot heroes to battle a dark force corrupting the land using deck-building mechanics for attacks, buffs, and combos in turn-based encounters. Exploration occurs on a world map with light platforming, emphasizing strategic card synergies over physical upgrades. It was nominated for IGN's Best of 2019 Strategy/Tactics award and scored 82/100 on Metacritic for its accessible yet deep combat.^[29]^[30] The franchise's evolution reflects Image & Form's commitment to variety, with later entries like SteamWorld Build (2023)—a city-builder blending surface town management, underground dungeon excavation, and tower defense—and SteamWorld Heist II (2024), which overhauls the tactics formula with class-mixing, co-op raids, and randomized elements for greater depth. These maintain the Steambot lore's focus on survival and ingenuity, while extensive cross-platform ports (Nintendo, PlayStation, Xbox, PC) have broadened accessibility, amassing millions in sales primarily from the Dig titles. The series has influenced the indie metroidvania scene by popularizing fluid digging and upgrade-driven exploration, echoing mechanics in games inspired by Spelunky and Terraria but with narrative polish.^[31]^[32]^[23]^[25] Critically, the SteamWorld series averages over 80/100 on Metacritic for its major releases, earning accolades like nominations for Destructoid's Best Portable Game (Dig 2) and Nordic Game Awards' Best Fun for Everyone (Heist II), alongside praise for its charming pixel art, witty writing, and genre mastery. Commercially, the Dig duo's success—exceeding two million units combined—has anchored the franchise's viability, enabling its expansion beyond indie roots. As of November 2025, following November 2024 layoffs and project cancellations at parent company Thunderful, the former Image & Form operations—now rebranded as Stormteller Games since February 2025—have announced a new SteamWorld title, Godbreakers (October 2025), while pivoting toward more third-party publishing to sustain operations.^[27]^[33]^[34]^[33]^[4]

Other titles

Image & Form's portfolio extends beyond the SteamWorld series with a few standalone titles that showcase the studio's versatility in strategy and adventure genres. In 2011, Image & Form ventured into mobile gaming with Anthill, a real-time strategy title where players guide ant colonies through pheromone trails to battle enemies in a natural ecosystem. Available initially on iOS and Android, and later ported to Nintendo Switch in 2019, the game emphasizes tactical resource management and environmental navigation without any steampunk elements, highlighting the studio's ability to adapt core strategy mechanics to a biologically inspired theme. Anthill garnered acclaim for its intuitive controls and replayability, earning strong reviews that commended its blend of simplicity and depth in a compact format.^[35]^[36] In collaboration with WolfEye Studios, Thunderful (including Image & Form) released The Gunk in 2021, an action-adventure game that represents their first foray into 3D platforming. Players control space scavenger Rani as she explores an alien planet covered in mysterious, polluting gunk, using tools to clean environments and uncover narrative-driven secrets focused on themes of ecology and discovery. Departing significantly from steampunk motifs, the title emphasizes exploration, puzzle-solving, and light combat in vibrant, otherworldly settings across Xbox, PC, and other platforms. While it received mixed reviews—praised for its stunning visuals and atmospheric storytelling but critiqued for short length and uneven pacing—The Gunk sold over 125,000 units and generated approximately $1.5 million in gross revenue, underscoring its role as an ambitious experimental project.^[37]^[38]^[39]

Organization

Leadership

Brjánn Sigurgeirsson founded Image & Form in 1997 in Gothenburg, Sweden, drawing on his background in literature from the University of Gothenburg and graphic design from San Francisco City College, as well as prior experience as a writer and graphic designer at the Japanese multimedia firm Koyosha Co. and as a game programmer for Subaru International.^[40] As the company's CEO from its inception, Sigurgeirsson steered Image & Form from a media consultancy focused on multimedia content, such as CD-ROM titles for children, toward full-fledged video game development in the late 2000s, envisioning a pivot to original indie games that emphasized creative innovation and broader audience appeal over work-for-hire projects.^[6] This strategic shift, which prioritized genre experimentation within the SteamWorld series to avoid repetition and foster artistic growth, was instrumental in the studio's breakthrough with titles like SteamWorld Dig in 2013, establishing Image & Form as a key player in the indie scene and enabling financial self-sufficiency by 2017.^[41] In 2018, Sigurgeirsson co-founded Thunderful Group through the merger of Image & Form with fellow Swedish developer Zoink Games, serving as Thunderful's CEO until 2022 to oversee the integration and expansion of development resources, which allowed Image & Form to continue producing SteamWorld entries under a larger corporate umbrella while maintaining creative autonomy.^[42] Post-2022, leadership at the parent company transitioned to Martin Walfisz, founder of Massive Entertainment, who became Thunderful's CEO in 2023 and influenced Image & Form's projects by emphasizing operational efficiency and portfolio diversification amid industry challenges, until his departure in November 2025, after which Mikael Falkner was appointed interim CEO effective November 14, 2025.^[43]^[44] Sigurgeirsson, now serving as SteamWorld Universe Director, has continued to guide the series' direction, ensuring its evolution across genres like metroidvania, tactics, and RPG, which has sustained critical acclaim and commercial viability for the franchise.^[41] These leadership decisions not only propelled the SteamWorld series to multiple award nominations and platform-spanning releases but also facilitated Thunderful's growth into a multifaceted group, culminating in further mergers like the 2020 integration of Image & Form into Thunderful Publishing.^[2]

Operations and locations

Image & Form maintained its headquarters in Gothenburg, Sweden, since the company's founding in 1997, serving as the primary base for its development activities.^[16] Following the 2018 merger with Zoink Games to form Thunderful, the studio transitioned to shared facilities in Gothenburg with its sister company, enabling collaborative operations under the new parent entity.^[45] The workforce began as a small team in the company's early years and expanded to approximately 25 employees by 2017, reflecting growth driven by successful indie releases. Upon integration into Thunderful's structure in 2020, Image & Form's team became part of a larger organization employing hundreds across multiple studios. In 2024, Thunderful implemented significant layoffs, including around 100 positions in January and another 80-100 in November, which heavily impacted development teams, but the remaining Gothenburg-based personnel, including around 25 veteran developers from Image & Form, continued operations under the rebranded Stormteller Games.^[46]^[47]^[4] Image & Form operated under an indie development model, emphasizing creative, self-published titles while leveraging a proprietary C++ engine for early projects like SteamWorld Dig. Later works, such as SteamWorld Build, adopted Unity for enhanced cross-platform efficiency. The studio formed key publishing partnerships with Nintendo for console releases on platforms like the 3DS and Switch, and with Valve for distribution on Steam, enabling broad accessibility for its games.^[48]^[49] As of 2025, operations originally under Image & Form are fully absorbed into Thunderful Development, with the Gothenburg-based team rebranded as Stormteller Games and operating without any distinct Image & Form branding, with its dedicated team of approximately 25 veteran developers now under the Stormteller Games name.^[50] In July 2025, Atari SA acquired approximately 82% of Thunderful Group, becoming its majority owner.^[51]

References

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History - Thunderful Group AB
Image & Form International AB is founded by Brjann Sigurgeirsson. Initially developing games and software in the educational genre (edutainment) before ...<|control11|><|separator|>
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Swedish devs Image & Form and Zoink merge to form Thunderful
Swedish developers Zoink and Image & Form have joined forces to form Thunderful, a new parent company that will wholly-own both studios.
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Image & Form Games - Steam Developer
Proud devs of the SteamWorld games. We're a big little game studio making the best games you've yet to play. Thanks for checking out our page!Missing: company | Show results with:company
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Rating 4.5 (2,941) · 14-day returnsSteamWorld Dig is an action-adventure puzzler with Metroidvanian influences where you dig, gather resources, fight enemies, solve puzzles, and save a town.
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Rating 86% (47) SteamWorld Heist is an excellent strategy game. The single player is nice and long, the missions are challenging and there is enough depth to do every mission ...
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The OFFICIAL feed for all things SteamWorld from @ThunderfulGames SteamWorld Heist II is out now on Switch, Playstation, Xbox, and PC! Posts. Pinned Post.<|separator|>
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Brjann Sigurgeirsson is the founder of Image & Form and has a background as a writer and graphic designer at Koyosha Co. Sigurgeirsson also has experience ...
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Mar 6, 2024 · Thunderful and Image & Form co-founder explains why the franchise changes genre with every release. Thunderful's Brjann Sigurgeirsson on ...Missing: evolution plans
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Image & Form and Zoink merge to form new games label
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Thunderful Group appoints Massive Entertainment founder as its ...
Walfisz is currently a Thunderful board member and will begin his duties as CEO "no later than September 1, 2023." "Thunderful is a very exciting company that I ...Missing: Form | Show results with:Form<|control11|><|separator|>
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Swedish Developers Zoink And Image & Form Unite To Form ...
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SteamWorld creator Thunderful announces 80-100 more layoffs as ...
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Made with Unity: 2023 in review
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Thunderful Gothenberg rebrands as Stormteller Games
Feb 13, 2025 · Thunderful Gothenberg has now rebranded as Stormteller Games. Thunderful Gothenburg was formed when Image & Form and Zoink! Games merged in ...