Informed Delivery
Informed Delivery is a free, opt-in digital service provided by the United States Postal Service (USPS) that delivers grayscale preview images of incoming letter-sized mailpieces, along with tracking updates for packages, accessible via daily email digests, an online dashboard, or a mobile application.[1][2] Following initial pilot programs in select regions beginning in 2014, the service expanded nationally around 2017 to improve customer anticipation and management of postal items through automated scanning at USPS processing facilities.[3] The core mechanism involves high-speed imaging of exteriors during sorting, enabling previews for enrolled addresses typically one to two days in advance, though coverage is limited to standard letters and excludes larger flats, periodicals, or certain expedited mail.[2][4] Eligibility requires a verifiable street address for residential or business recipients, with online registration linking to a USPS account; PO Box users face restrictions unless tied to a qualifying physical location.[2] Notable enhancements include archiving of mail images for up to seven days and package details for up to 15 days, fostering routine user engagement evidenced by open rates exceeding 60% for notifications.[5] In October 2025, USPS introduced a dedicated app with push alerts, barcode scanning for tracking, and optional biometric authentication to streamline mobile access.[6] While praised for boosting mail interest—particularly among younger demographics—and achieving user satisfaction rates around 91%, the service has drawn scrutiny for reliability gaps, such as previews depicting items that fail to arrive due to downstream sorting errors or delays, alongside privacy risks from visible personal details on envelopes like checks or medical correspondence.[7][8][3][9] These operational and security considerations underscore a trade-off between pre-delivery convenience and potential vulnerabilities in USPS's automated imaging infrastructure.History
Launch and Early Development
The United States Postal Service (USPS) began testing Informed Delivery in 2014 through targeted pilot programs in select ZIP codes, initially focusing on providing digital previews of incoming letter-sized mail via email notifications.[10][3] These early pilots evolved from broader USPS initiatives, such as Real Mail Notification concepts developed around 2014, aimed at leveraging existing high-speed mail imaging scanners in processing facilities to generate grayscale images of mail exteriors for customer access.[11] The service required users to enroll using their physical address, with previews typically available 1-3 days in advance, reflecting the time lag in mail processing and sorting.[12] Initial rollout emphasized voluntary participation and privacy safeguards, including options for users to opt out of previews for sensitive mail, amid concerns raised about potential security risks such as unauthorized access to mail images.[3] By 2016, pilots had expanded to multiple states, incorporating feedback to refine user interface and integration with package tracking data.[13] Full nationwide availability followed in 2017, marking the official launch and enabling enrollment for the majority of residential addresses served by USPS.[10] Early adoption was driven by USPS's strategic response to declining first-class mail volumes, positioning Informed Delivery as a tool to enhance customer engagement without requiring new infrastructure investments.[14]Expansion and Technological Advancements
Informed Delivery originated as a pilot program initiated by the United States Postal Service (USPS) in 2014, initially targeting approximately 10,000 users in Northern Virginia to test digital mail previews derived from high-speed imaging during processing.[14] The service expanded to additional pilot areas, such as parts of New York City and southern Connecticut by December 2015, allowing broader evaluation of user engagement and operational feasibility.[15] By 2017, rollout extended to the majority of U.S. ZIP codes, transitioning from limited testing to near-nationwide availability and enabling sustained user growth.[16] User adoption accelerated post-expansion, with registered users surpassing 24 million by 2019 and reaching over 26 million by mid-2020 amid increased demand for digital mail visibility during the COVID-19 pandemic.[14][17] As of March 31, 2025, the service had grown to 72.9 million active users, representing 34.7% national saturation, with users generating 7.9 billion impressions annually and reporting 94% satisfaction rates.[5] This expansion reflected USPS's strategic shift toward integrating physical mail with digital notifications, supported by infrastructure upgrades in mail sorting facilities to capture grayscale images of envelopes for secure online delivery. Technological underpinnings evolved from basic optical character recognition and imaging systems to incorporate cloud computing, predictive analytics, and artificial intelligence for enhanced mail sorting and preview accuracy.[14] Pilots in containerization and serverless architectures were introduced around 2020 to optimize data processing scalability, reducing latency in preview generation while lowering operational costs compared to legacy on-premises systems.[14] These advancements enabled real-time integration of package tracking data from carriers like UPS and FedEx, expanding previews beyond USPS-handled mail. A significant milestone occurred on October 2, 2025, with the launch of a dedicated Informed Delivery mobile app, which introduced push notifications for incoming mail and package alerts, optional biometric login for secure access, and barcode scanning for instant tracking initiation.[18] The app builds on web-based previews by leveraging mobile-native features for on-the-go management, further embedding AI-driven personalization such as prioritized notifications based on user behavior patterns.[19] Ongoing developments include machine learning models for improved image recognition reliability and fraud detection in mail data, aiming to sustain service integrity amid rising digital adoption.[20]Operations
Technical Process
Informed Delivery operates through automated imaging and data matching systems integrated into the United States Postal Service's (USPS) mail processing infrastructure. At large USPS mail processing centers, letter-sized mailpieces, flats, cards, and certain packages pass through high-speed sorting machines equipped with optical scanners and cameras that capture grayscale images of the exterior address side during the sorting process.[4][2] This scanning occurs primarily via Delivery Point Sequence (DPS) sorters or similar automated equipment at destination facilities, where mail is sorted by route and delivery sequence, enabling previews typically 2-3 days before final delivery.[21] The captured images are processed using address identifiers such as the Intelligent Mail Barcode (IMb), unique Mailer ID (MID), or 11-digit delivery point ZIP Code to extract and verify the recipient's address.[4] For enrolled users, whose addresses are linked to an Informed Delivery account, the system automatically matches these images or package barcodes to the corresponding profile, compiling them into a daily digest excluding personally identifiable information beyond the preview itself.[2] Package tracking integrates via barcode scans rather than full images, providing status updates alongside letter previews.[4] Previews are then delivered digitally to users Monday through Saturday via email, the USPS online dashboard, or the mobile app, with images displayed in a secure, account-specific format to maintain privacy.[2] Not all mail is scanned; only items processed through automated channels qualify, omitting hand-sorted, oversized, or irregularly shaped pieces that bypass machine sorting.[22] This process leverages existing USPS optical character recognition (OCR) and sorting technologies without introducing significant delays, as imaging is embedded in routine operations.[23]Enrollment and User Management
Enrollment in Informed Delivery requires users to possess a valid USPS.com account and reside at an eligible address served by a USPS processing facility equipped with the Mail Imaging System (MIS).[1] Eligible addresses include residential street addresses or personal PO Boxes in participating ZIP codes, where incoming letter mail is scanned for digital previews; business addresses necessitate a separate USPS.com business account for enrollment.[2][1] The enrollment process begins by visiting the official Informed Delivery website at informeddelivery.usps.com, where users create a new USPS.com personal account or log in to an existing one using an email address and password.[24] Users then enter their address to verify eligibility against USPS's database of MIS-equipped facilities; if confirmed, they proceed to identity verification, which involves receiving a one-time code mailed to the address, typically arriving within a few days.[25] Upon entering the code, users finalize setup by selecting notification preferences, such as daily email digests or app alerts, and can optionally download the Informed Delivery mobile app for enhanced access.[1] The service activates shortly thereafter, providing previews starting with the next business day's mail scans.[25] User accounts are managed through the central USPS.com portal, where individuals can log in to access the Informed Delivery dashboard, update email addresses, modify password via a recovery process involving security questions or email verification, and adjust privacy settings such as opting out of promotional notifications.[26] Account holders retain control over their data, including the ability to suppress previews for sensitive mail by requesting a temporary hold or opting out of the service entirely through the dashboard, which halts all digital notifications while preserving core USPS.com functionalities like tracking.[1] For households with multiple eligible addresses, separate personal accounts can be created to manage previews independently, as a single account is tied to one primary address.[27] USPS enforces account security measures, including two-factor authentication options and monitoring for unauthorized access, to protect user mail preview data.[26]Features
Core Preview and Tracking Capabilities
Informed Delivery's primary function enables enrolled users to receive digital previews of the exterior images of incoming letter-sized mailpieces processed through USPS facilities equipped with Mail Imaging Systems. These scans capture the front of envelopes or flats, displaying details such as postage, stamps, and visible return addresses, but exclude contents or personal information beyond the envelope surface. Previews are delivered daily via email or accessible through the user's online dashboard, with images retained for seven days to allow review of expected mail.[2][22] The service integrates package tracking by providing status updates for incoming parcels addressed to the user's location, drawing from USPS's broader tracking network. Users can view expected delivery dates, current locations, and delivery attempts for tracked items, with information available for 15 days post-delivery. This capability supports rescheduling holds or redirections directly from the dashboard, enhancing coordination without separate logins to USPS tracking tools.[28][6] As of October 2, 2025, the standalone Informed Delivery mobile app expanded these features with push notifications for mail previews and package alerts, barcode scanning for manual tracking inputs, and sharing options for status updates. These tools maintain core access to grayscale scans generated during automated sorting, ensuring previews reflect real-time processing without altering physical mail flow.[6][29]Mobile App and Additional Tools
The United States Postal Service launched the dedicated Informed Delivery mobile application on October 2, 2025, enabling users to access mail previews, package tracking, and related functionalities directly from iOS and Android devices.[6] The free app, available via the Apple App Store and Google Play Store, extends the web-based service by offering on-the-go management of incoming mail and parcels without requiring a separate login to the USPS website.[29] It supports optional biometric authentication, such as fingerprint or facial recognition, to enhance security and streamline access compared to traditional password methods.[30] Key features include push notifications for real-time updates on incoming letter-sized mail previews and package status changes, allowing users to receive alerts directly on their devices rather than checking manually.[31] Users can scan tracking numbers or barcodes on packages using the device's camera to instantly retrieve delivery details, a capability integrated with USPS's broader tracking system.[18] The app also displays grayscale images of the exterior of incoming mail, mirroring the core web preview function, and permits viewing of a historical gallery of recent deliveries for reference.[32] Beyond the app, Informed Delivery incorporates additional user tools such as customizable email notifications for mail previews and delivery alerts, which can be configured via the associated USPS account dashboard.[1] These notifications complement the mobile experience by providing redundant channels for users without app access, ensuring broader compatibility across devices. The service also links with the existing USPS Mobile app for hybrid functionality, where Informed Delivery previews can be viewed alongside general postal services like address changes or pickup scheduling.[33] As of its launch, the app emphasizes seamless integration with USPS's optical character recognition and sorting infrastructure to maintain accurate, daily-updated content.[29]Availability and Eligibility
Geographic and Infrastructure Requirements
Informed Delivery is available nationwide in the United States, having completed its rollout to all eligible addresses by 2016, though participation depends on specific address-level criteria rather than broad geographic exclusions.[11] The service covers residential, business, and select PO Box addresses within the vast majority of U.S. ZIP Codes, as USPS mail processing facilities equipped with imaging technology handle letter-sized mail (#1 mailstream) across the country.[1] Eligibility excludes certain non-unique or ambiguously coded addresses, even in participating ZIP Codes, where multiple delivery points share the same coding; such addresses require USPS database updates for activation.[28] User enrollment mandates a verifiable physical address receiving USPS-delivered mail, precluding virtual mailboxes or non-USPS serviced locations.[34] PO Boxes qualify only if located at facilities integrated into the imaging network, typically larger post offices with automated processing.[1] Rural or dense urban areas with standard curbside or door delivery face no inherent geographic barriers, provided the address meets unique coding standards, though isolated reports indicate occasional rollout delays in specific locales due to processing infrastructure prioritization.[35] Infrastructure requirements for users are minimal, centering on digital access: a stable internet connection for the USPS.com dashboard or mobile app, an active email address for daily digest notifications, and a compatible device such as a smartphone, tablet, or computer.[6] No specialized hardware or high-bandwidth needs exist beyond basic web browsing, as previews rely on low-resolution grayscale images transmitted via email or app. Verification during signup requires identity documents like a driver's license or state ID, often supplemented by phone-based or financial account confirmation to link the user to the address.[36] On the USPS side, the service presupposes facility-level infrastructure including Mail Imaging Machines (MIMs) for scanning envelopes at entry points, operational in all major processing and distribution centers.[12]Participation Statistics
As of March 31, 2025, the United States Postal Service's Informed Delivery service had 72.9 million active users, representing a 17% year-over-year increase from the prior period spanning April 2024 to March 2025.[5] Of these, 63.1 million users were email-enabled, reflecting an 18% year-over-year growth in that subset.[5] The service covered 50.5 million households, with a 13% year-over-year expansion in household participation over the same timeframe.[5] National saturation stood at 34.7% of eligible delivery points as of March 31, 2025, up from 31.8% reported in October 2024.[5][37] This metric measures the percentage of USPS delivery points with at least one Informed Delivery user among those eligible based on infrastructure and opt-in availability.[38] Historical growth in user base has been steady: approximately 22 million users by late 2019, rising to nearly 38 million by April 2021, 55 million registered users (including 46.7 million email-enabled) by April 2023, and over 60 million by October 2024.[39][40][41][37]| Year/Period | Active/Registered Users (millions) | Saturation Rate (%) | Source |
|---|---|---|---|
| Late 2019 | 22 | 13.5 | USPS News[39] |
| April 2021 | ~38 | ~22-23 | USPS Reports[40][42] |
| April 2023 | 55 | N/A | Industry Analysis[41] |
| Oct 2024 | >60 | 31.8 | Lob Report[37] |
| Mar 2025 | 72.9 | 34.7 | USPS Year in Review[5] |
Benefits and Impacts
Advantages for Individual Users
Informed Delivery enables individual residential users to receive daily digital previews of incoming mailpieces, including grayscale images of envelopes and flats, allowing them to identify expected content such as bills, magazines, or personal correspondence without needing to visit their mailbox or PO Box. This functionality supports proactive planning, such as scheduling time to retrieve important items or discarding junk mail previews digitally to streamline physical handling.[2][1] The service integrates package tracking notifications, providing status updates on inbound and outbound shipments directly via email, web dashboard, or the dedicated mobile app launched in October 2025, which includes push notifications for real-time alerts and barcode scanning for quick status checks. Users can share tracking details with household members or others, facilitating coordinated delivery management, such as arranging for someone to accept a package during absences.[6][44] As a free opt-in program available to eligible addresses processed by USPS automation equipment, it reduces the frequency of physical mailbox checks, conserving time and effort particularly for PO Box holders or those in rural or high-crime areas where frequent trips pose inconvenience or risk. The household account feature permits multiple authorized users to access unified previews, enhancing family-wide visibility into deliveries.[45][46] Additional tools like mail archiving allow users to retain historical previews for reference, aiding in record-keeping for financial or legal documents, while optional biometric login in the app bolsters secure access without compromising convenience. These elements collectively promote efficient mail oversight, with over 70 million participants reported as of August 2025 demonstrating widespread adoption driven by such practical utilities.[47][48]Commercial and Operational Effects
Informed Delivery enables commercial mailers to integrate physical direct mail with digital previews, creating hybrid campaigns that amplify engagement and response rates. Businesses can attach interactive elements, such as calls-to-action or representative images, to mailpieces, allowing A/B testing of offers directly within users' daily digests. For instance, the Pittsburgh Pirates tested promotional calls-to-action in a direct mail campaign for a baseball game, achieving a 39% higher response rate with a free jersey incentive compared to a generic version. Similarly, Bono’s Pit Bar-B-Q found that grayscale representative images yielded a 35% higher click-to-open rate than full-color ones when paired with colorful ride-alongs. These features provide mailers with performance data, including click-through rates averaging 0.22% to 0.26% for interactive campaigns, enabling optimization and potentially higher ROI without additional postage costs.[49][5] The service supports over 1 million business campaigns annually, generating 7.9 billion digital impressions and leveraging a 58.6% average email open rate among 72.9 million active users as of March 2025. This digital extension reaches consumers via their physical addresses, fostering multiple touchpoints from a single mailpiece and encouraging quicker responses to marketing offers. USPS incentivizes participation through postage discounts, such as a 4% reduction on qualifying First-Class Mail and Marketing Mail pieces that incorporate Informed Delivery elements, further boosting commercial viability by reducing costs for high-volume mailers.[5][43][50] Operationally, Informed Delivery integrates into USPS mail processing by automating the imaging and scanning of letter-sized pieces using existing equipment, which generates digital previews without disrupting core delivery workflows. This enhances tracking coordination for mail and packages, providing users with real-time visibility that indirectly supports operational efficiency by reducing inquiries about incoming items. The system's high user engagement—evidenced by 45.1 billion mailpiece and package impressions from April 2024 to March 2025 and average dashboard session times of 1:13 minutes—helps sustain mail volume amid digital shifts, as satisfied users (94% reported satisfaction in FY25 Q2) are more likely to accept and interact with physical mail. However, the added scanning layer requires ongoing infrastructure maintenance, with USPS conducting pilots in containerization and serverless technologies to optimize performance and costs.[43][5][14]Reception
User Satisfaction and Adoption Metrics
As of October 2024, Informed Delivery has reached a nationwide saturation rate of 31.8% among eligible delivery points, reflecting steady penetration into households served by USPS mail scanning infrastructure.[37] This metric underscores moderate but consistent adoption since the service's 2017 launch, with eligible points primarily in areas equipped for automated mail processing, though exact total enrollment figures remain undisclosed in public reports. Engagement remains robust, evidenced by over 6.2 billion impressions from campaigns in 2024 and an average Daily Digest email open rate of 69.1%.[51] [52] User satisfaction surveys conducted by USPS consistently report high approval. The June 2025 Informed Delivery User Survey, aggregating responses from 1,921 users across 1,743 ZIP codes, found 94% satisfied or very satisfied with the service.[53] Independent analyses corroborate this, with a 2024 review citing 91% overall satisfaction—up from 86% in 2021—and 92% of users recommending it to others.[7] Earlier USPS data from January 2020 similarly indicated 93% satisfaction among respondents.[54]| Year | Satisfaction Rate | Recommendation Rate | Source |
|---|---|---|---|
| 2020 | 93% | Not specified | USPS Survey[54] |
| 2021 | 86% | Not specified | Independent review[7] |
| 2024 | 91% | 92% | Independent review[7] |
| 2025 | 94% | Not specified | USPS Survey[53] |