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Jami-Lee Ross

Jami-Lee Ross (born 10 December 1985) is a businessman and former politician who represented the electorate in from 2011 to 2020. He entered politics early, becoming a councillor at age 18 before winning the by-election for the National Party in 2011 at age 25. Ross rose quickly within the party, serving as a whip and later senior whip under leaders and . In October 2018, Ross resigned from the National Party following a dispute with leader , releasing audio recordings of internal discussions on party donations that alleged irregularities, though no charges resulted against Bridges. He continued as an independent MP, citing challenges, before co-founding Advance NZ in 2020, a party that opposed lockdowns and vaccine mandates during the . Ross lost his seat in the 2020 election and faced charges related to donation arrangements with Chinese donors, from which he was acquitted in 2023. As of 2025, he is contesting local elections in for a return to public office.

Early Life and Education

Family Background and Upbringing

Jami-Lee Ross was born on 10 December 1985 in New Zealand and raised in the Auckland suburb of Papatoetoe. His mother was 18 years old at the time of his birth and described as not being in a position to raise a child, leading his paternal grandmother, Sharron Martin, to take primary responsibility for his upbringing. Ross has stated that he has never met his father, who is of Ngāti Porou iwi descent and provided no involvement in his early life. Ross's childhood was shaped by his grandmother's influence, who instilled values such as respect for women, though he later reflected on aspirations like becoming a pilot before pivoting to politics. This family structure, marked by the absence of both parents, contributed to his independent entry into public life at a young age.

Academic and Initial Professional Experience

Ross trained as a commercial pilot at Ardmore Flying School, obtaining his commercial pilot's licence in 2012. His initial professional experience was in , beginning at age 18 when he was elected as a for the Manukau City Council in the 2004 local body elections. He was re-elected for two additional terms, serving until the dissolution of Manukau City Council ahead of the 2010 Auckland super-city amalgamation. In the 2010 Auckland Council elections, Ross was elected as a representing the Howick , contributing to committees on community facilities and regional strategy during the council's formative years. This role involved oversight of local infrastructure projects and in Auckland's eastern suburbs, building his experience in municipal prior to entering national politics.

Entry into Politics

Involvement with ACT New Zealand

Ross worked as a policy researcher for ACT New Zealand leader Rodney Hide in the mid-2000s, contributing to the party's advocacy for reduced government intervention, tax cuts, and individual freedoms. This role, undertaken shortly after his election to Manukau City Council in 2004 at age 18, exposed him to national-level policy debates and ACT's classical liberal framework, which emphasized personal responsibility and market-driven solutions over state expansion. During this period, ACT, under Hide's leadership since 2004, positioned itself as the opposition's libertarian voice, often critiquing both National and Labour for fiscal conservatism shortcomings. Ross's tenure with the party lasted approximately two years, providing foundational experience in political research and strategy amid ACT's efforts to regain influence following its 2005 election nadir of 1.5% party vote. By 2007, however, Ross departed ACT, citing a desire for a platform with greater electoral viability, transitioning to roles within the National Party, including as electorate agent for Pakuranga MP Maurice Williamson. This shift reflected pragmatic calculations in New Zealand's MMP system, where ACT's niche positioning limited its parliamentary seats compared to National's broader appeal.

Transition to the National Party

In January 2011, following the resignation of National MP Pansy Wong from the Botany electorate amid a family-related scandal involving attempted travel with undeclared cash, the National Party selected Jami-Lee Ross as its candidate for the ensuing by-election. At age 25 and serving as an Auckland councillor with prior experience on the Manukau City Council since 2004, Ross was chosen for his local profile, youth, and alignment with the party's emphasis on economic development and community engagement in the diverse, suburban electorate. National Party President Peter Goodfellow highlighted Ross's selection as a strategic move to maintain the safe seat, noting his potential to connect with Botany's growing Asian and multicultural communities through targeted campaigning on housing affordability and infrastructure. Ross's candidacy marked his formal entry into the National Party's parliamentary apparatus, transitioning from independent local governance to national politics under the center-right banner. The by-election, held on March 5, 2011, featured ten candidates, including competition from , the Greens, and , but Ross secured a decisive victory with a comfortable margin, retaining the seat for National despite a low turnout of approximately 36 percent. This win propelled him into as the youngest at the time, solidifying his rapid ascent within National's ranks and positioning him for future roles in opposition scrutiny of the governing National-led coalition.

Parliamentary Career with National

By-Election Victory and Tenure as MP for Botany

The Botany by-election was triggered by the resignation of National Party MP Pansy Wong on 14 December 2010, following allegations that she and her husband had misused taxpayer-funded travel for a family trip to China under the pretense of official business related to a relative's funeral. Wong's resignation, effective 17 January 2011, was described by her as necessary to avoid further distraction to the government. The by-election was scheduled for 5 March 2011. National selected 25-year-old Jami-Lee Ross, a former councillor, as their . On night, Ross secured victory with 8,150 votes, achieving a of 3,972 over Labour's Michael Wood. was approximately 36 percent, including 2,227 advance votes and 741 special votes. Official results confirmed Ross's win on 16 March , making him the youngest MP in the 49th Parliament. Prime Minister congratulated Ross on the comfortable result, noting it retained National's hold on the safe electorate. Ross served as the electorate MP for Botany from March 2011 until the 2020 general election, during which time he was re-elected under in the 2014 and 2017 general elections. His 2017 re-election was described as a , reflecting strong constituent support in the growing suburban electorate with a significant Asian demographic. As , Ross engaged in constituency work amid Botany's rapid development, though specific local advocacy details from this period emphasize retention of the seat for amid opposition challenges. He maintained the electorate's status as a National stronghold until his departure from the party in October 2018.

Key Roles and Contributions in Opposition

Jami-Lee Ross served as Senior Whip for the National Party opposition following the 2017 general election, a role announced on November 2, 2017, by party leader . In this position, he was responsible for maintaining discipline, coordinating attendance at parliamentary sessions, and facilitating the party's strategic response to government legislation during debates and . The Senior Whip position is critical in opposition for organizing effective questioning of ministers and advancing priorities. Ross also held the portfolio of spokesperson for , where he critiqued the Labour-led coalition's policies on council funding and reforms, arguing they imposed undue burdens on ratepayers without sufficient central support. As associate spokesperson for , he contributed to opposition scrutiny of projects, including concerns over delays in Auckland's transport initiatives under the new government. These roles positioned him on the front bench, enabling direct engagement in select committees and oral questions targeting executive accountability from October 2017 until his in October 2018. His tenure as Senior Whip extended the disciplinary functions he had performed during the prior government's final year, adapting them to opposition tactics such as targeted filibusters and amendments to bills like the Local Government Act amendments. Ross's efforts in these areas supported National's broader goal of exposing perceived fiscal mismanagement in the coalition's early agenda, though specific legislative blocks attributable to him were limited by the opposition's minority status.

2018 Political Crisis

Allegations Against Simon Bridges and National Party Leadership

In October 2018, Jami-Lee Ross publicly accused Simon Bridges, the leader of New Zealand's National Party, of engaging in corrupt practices related to a NZ$100,000 donation received by the party from Chinese businessman Yikun Zhang. Ross claimed the donation, received in August 2017, was deliberately divided into eight cheques of NZ$12,500 each from companies linked to Zhang to conceal its single-source origin and evade electoral disclosure requirements for donations exceeding NZ$15,000 from one donor. He asserted that Bridges was directly aware of this arrangement and had instructed him during a July 2017 phone call to handle the funds in a manner that obscured the donor's identity, including suggestions to "dirty up" Zhang's reputation to justify denying him access to party leadership. Ross further alleged that the National Party leadership, including Bridges, sought to suppress his objections to the donor's influence, particularly after Zhang requested meetings with senior figures following the donation; Ross claimed Bridges viewed Zhang as a potential liability due to prior associations with failed business ventures and issues. These accusations emerged amid internal tensions, as Ross had been overlooked for a senior in a September 2018 caucus reshuffle, prompting him to frame the revelations as evidence of systemic "dirty politics" within the party's upper echelons. Bridges categorically denied Ross's claims, describing the donation as legitimate, fully declared in the party's aggregate as required by , and not intended for concealment, with the splitting attributed to standard banking practices rather than evasion. He emphasized that no electoral breach occurred, as at the time mandated of total receipts over NZ$15,000 without specifying per-donor breakdowns, and accused Ross of fabricating the narrative out of personal grievance following the snub. Ross's allegations, while prompting a complaint on October 17, 2018, relied heavily on his personal and selective audio excerpts, which later investigated but did not result in charges against Bridges or the .

Audio Recordings and Public Revelations

On 17 October 2018, Jami-Lee Ross released an audio recording on of a 25 2018 telephone conversation between himself and , in which they discussed routing a $100,000 from Chinese businessmen to the party through individual donors to support specific ' campaigns. In the 12-minute recording, Bridges suggested directing portions of the funds to electorates like and Clutha to bolster candidates such as himself and Thomas Rutherford, while avoiding direct linkage to the party's central funds to maintain donor under New Zealand's electoral rules, which require reporting donations over $15,000 but allow splitting to circumvent this. Ross presented the tape as evidence confirming his prior allegations of improper handling and pressure within the party, claiming it demonstrated Bridges' awareness of and involvement in strategies to obscure donor identities. Bridges immediately condemned the release, stating that Ross had secretly recorded him and others for months without consent, describing it as a and accusing Ross of fabrication and defamation. He apologized publicly for earlier recorded comments disparaging as "thick" and "useless" in a separate discussion with Ross, attributing them to frustration over party spending leaks, but maintained that the donation talk was standard practice and not corrupt. The revelations intensified scrutiny on National's funding practices, highlighting how large donations from overseas-linked donors could be fragmented across multiple low-value contributions to evade public scrutiny, a method later central to Serious Fraud Office investigations into related 2017 donations. Subsequent leaks amplified the episode; on 5 November 2018, another recording surfaced featuring Ross, Bridges, and deputy leader , where Ross pressed for commitments on donation handling amid his escalating dispute with party leadership. These disclosures fueled public and media debate on political donation transparency in , prompting calls for reform despite National's insistence that no laws were broken, as the strategy complied with existing Electoral Act provisions at the time. Ross defended the recordings' release as necessary to expose systemic issues, though critics, including Bridges, argued they represented unethical entrapment rather than .

Resignation from Caucus and Immediate Aftermath

On 16 October 2018, Jami-Lee Ross publicly announced his from the Party, citing ethical concerns over the leadership's handling of political donations as revealed in his released audio recordings of . He simultaneously stated his intention to from as the MP for , which would trigger a in the safe seat, where he planned to contest as an to test public support for Bridges' continued . The National Party responded swiftly by voting to expel Ross, confirming his departure from the and isolating him politically within the opposition. Bridges described the actions as a betrayal driven by personal grievance rather than principle, emphasizing that the leaked recordings did not evidence wrongdoing by the party. By 19 2018, Ross retracted his plan to resign from , deciding instead to retain his seat as an independent and avoid forcing a , a move that preserved National's majority in the while allowing him to continue critiquing the party from the crossbench. This shift followed consultations amid his ongoing medical leave, which had begun on 2 for personal health reasons and intensified after the crisis. In the ensuing days, Ross was admitted to care on 21 2018, remaining on leave and authorizing proxy votes through MPs to maintain Botany's parliamentary representation. The immediate fallout included heightened scrutiny of 's internal dynamics, with Ross vowing further disclosures against Bridges, though party polling showed limited long-term damage to leadership stability at that stage.

Counter-Allegations of Personal Misconduct

Bullying Accusations in Parliamentary Environment

In October 2018, shortly after Jami-Lee Ross's public allegations against National Party leader , four women came forward anonymously to accuse Ross of engaging in , , manipulation, and emotional abuse during his time as an . The accusers, including former staff and parliamentary colleagues, described instances of Ross exhibiting "incoherent rages," aggressive tactics to undermine critics, and behavior that one characterized as nearly "destroying" her career through sustained . These claims emerged amid reports that prior complaints about Ross's erratic and conduct had been lodged with National Party officials before the 2017 , including one facilitated by party president Peter Goodfellow involving a confidentiality agreement with a complainant. Ross rejected the allegations as politically motivated, framing them as retaliation for his exposure of leadership issues within the party. Bridges responded to the 2018 accusations by expressing that he was "gutted," indicating the reports aligned with internal concerns about Ross's interpersonal conduct in the parliamentary setting. At least two of the cases reportedly involved formal processes within the National Party, though details remained limited due to and party handling. In February 2020, while serving as an independent MP for Botany, Ross faced further bullying complaints from three of his four electorate office staff, who were subsequently placed on special leave pending investigation into claims of misconduct and bullying behavior. Ross again disputed the accusations, describing them as a "trial by media" orchestrated for political gain rather than substantiated evidence. These incidents highlighted ongoing tensions in Ross's parliamentary interactions, though no criminal charges directly stemmed from the bullying claims themselves.

Sexual Harassment and Relationship Claims

In October 2018, amid the escalating political crisis involving leaked audio recordings, four women publicly alleged that Jami-Lee Ross had engaged in toxic and manipulative relationships with them while he was a Party MP, including claims of emotional , , and grooming for access to information or influence. One woman described being targeted by Ross for a relationship that evolved into controlling behavior, incoherent rages, and what she characterized as "brutal sex" used as a weapon, while another recounted an affair marked by jealous outbursts and endless arguments that she deemed . Ross, who was married at the time, admitted to extramarital affairs with two women—one a fellow MP, later identified in reports as Dowie—but maintained that these were consensual and denied any form of or . National Party deputy leader , responding to the claims, clarified that the party's concerns centered on Ross's inappropriate conduct as a married rather than formal , though she noted reports from four women of such accusations leveled against him. Ross rejected the allegations outright, stating on October 16, 2018, that he had "strenuously" denied them to party officials and attributing the disclosures to internal party pressure tactics. No criminal charges arose from these specific relationship claims, and subsequent parliamentary or party investigations into Ross's conduct focused more broadly on misconduct without resulting in verified findings of . The allegations, detailed in a year-long , highlighted patterns of Ross leveraging his position for personal relationships, with some women reporting feeling used for political intelligence or advancement, though Ross countered that he had never pursued non-consensual interactions. These disclosures contributed to Ross's expulsion from the caucus on October 17, 2018, but were framed by supporters as retaliatory amid his own accusations against party leadership.

Investigations and Outcomes

In February , Parliamentary Services launched a workplace investigation into complaints of misconduct lodged by three of Jami-Lee Ross's four electorate office staff members, who had been placed on special leave. The allegations included rude and disrespectful behavior, inappropriate comments, controlling actions, favoritism toward a female staffer, and a toxic work environment marked by "lies and mind games." Ross, then an independent , denied any inappropriate conduct, attributing tensions to high-pressure conditions and personality clashes, while criticizing the process for lacking transparency and denying him details of the claims. The three-month probe, concluded later in 2020, substantiated the existence of a toxic office environment and confirmed instances of "lies and mind games" directed at one staffer. Claims of inappropriate sexualized comments and favoritism toward female staff were upheld in part, while allegations of and were not substantiated. No formal sanctions or disciplinary actions against Ross were publicly detailed as outcomes of the investigation, which focused on workplace standards rather than criminal liability. Earlier 2018 counter-allegations of , , and sexual impropriety—raised by four women following Ross's public feud with Party leadership—did not result in a formal parliamentary , as Ross had already resigned from the party and transitioned to status. Ross maintained these claims were fabricated and politically motivated by to discredit his donation scandal revelations, with no verification or outcomes reported at the time.

Independent MP and Advance New Zealand

Shift to Independent Status

On October 15, 2018, Jami-Lee Ross announced his from the National Party amid escalating internal conflict, stating he would also resign from and contest the resulting Botany as an candidate. This followed his public release of audio recordings alleging donation irregularities involving party leader , prompting the caucus to convene on his potential suspension. The following day, October 16, 2018, the caucus unanimously voted to expel Ross, with Bridges confirming the action as the strongest measure available short of . Ross simultaneously resigned his Party membership, solidifying his departure from the party structure while retaining his parliamentary seat. No by-election was triggered, as resignation from Parliament is required under New Zealand's system to vacate an electorate seat. By October 18, 2018, Ross reversed his earlier intention to resign from , pledging to continue serving as an independent MP and citing changed circumstances in the political environment. This shift occurred against the backdrop of his pre-existing medical leave for reasons, initiated on October 2, 2018, which he later described as a genuine breakdown exacerbated by party pressures. While on leave through late 2018, Ross provided proxy votes to ensure constituency representation, though declined his November 2 proxy offer post-expulsion. Ross returned to active parliamentary duties in early 2019 as an , marking the completion of his transition outside party affiliation and focusing subsequent activities on critiquing establishment politics from the crossbench. This status allowed him to operate without caucus constraints, though it isolated him from party resources and support in the safe National-leaning electorate.

Founding and Leadership of Advance NZ

Jami-Lee Ross, who had been an independent Member of Parliament since resigning from the National Party caucus in October 2018, announced the establishment of Advance New Zealand in April 2020 as a new political vehicle to contest the Botany electorate and the general election later that year. The party was positioned to advocate for principles including personal freedom, national sovereignty, and enhanced democratic participation, reflecting Ross's post-National critiques of established political structures. Advance New Zealand was formally registered as a political party with the New Zealand Electoral Commission on 6 August 2020, meeting the requirements under the Electoral Act 1993 for participation in the election. Ross assumed leadership of Advance NZ from its , serving as the primary and , with the party's registration listing him in a key administrative role. In July 2020, Advance NZ merged into an alliance with the New Zealand Public Party, a recently formed group led by known for promoting alternative views on and . This partnership established co-leadership between Ross and Te Kahika, aiming to consolidate support among voters disillusioned with the major parties and create a broader "third option" in 's political system. The alliance focused on opposing certain government responses to the , including lockdown measures and related legislation, though it drew criticism for aligning with fringe narratives. Under Ross's leadership, Advance NZ sought to differentiate itself through direct engagement with constituents and policy proposals centered on economic recovery and , but internal tensions emerged during the campaign. The co-leadership arrangement with Kahika proved short-lived, dissolving in October 2020 amid disagreements, after which Ross continued to guide the party independently through the election period. Advance NZ was deregistered by the Electoral Commission in August 2021, marking the end of its formal political existence.

2020 General Election Performance

Jami-Lee Ross contested the on 17 October as a list candidate for Advance NZ, the party he co-led with . In September 2020, Ross announced he would not stand for the electorate, which he had previously represented as a National MP, opting instead to focus on the party list to maximize Advance NZ's overall representation. This decision came amid the party's alliance with the , aimed at broadening its appeal during the campaign. Advance NZ received 28,429 party votes, equating to 1.0% of the total valid party votes cast nationwide. The party secured no electorate seats and failed to meet the 5% threshold for list seats, resulting in zero representation in the 53rd . This outcome placed Advance NZ among smaller parties like New Conservative and , all of which polled under 2% and won no seats, reflecting limited voter support for fringe platforms amid the dominant landslide. The election result marked the end of Ross's parliamentary tenure, as he did not return to and Advance NZ subsequently deregistered in 2021. Ross later reflected on the campaign in media interviews, attributing the performance to challenges in gaining traction against established parties during the context.

Electoral Fraud Prosecution

Charges Related to Political Donations

In January 2020, the Serious Fraud Office (SFO) filed charges against Jami-Lee Ross for obtaining by deception in connection with political donations to the National Party. The allegations centered on two $100,000 donations from businessman Yikun Zhang—one in May 2017 and another in February 2018—which Ross, alongside Zhang and brothers Colin Zheng and Joe Zheng, purportedly split into smaller amounts below New Zealand's $15,000 disclosure threshold for candidate donations under the Electoral Act 1993. Ross was accused of deceiving the National Party by arranging for the funds to be funneled through multiple nominal donors, including the Zheng brothers, to obscure Zhang as the true source and avoid public reporting requirements. Ross faced additional charges related to a to the , involving $34,840 raised through a supposed auction of five paintings that the SFO described as a arrangement. Prosecutors alleged that Ross and unnamed associates disguised the funds by transferring them as smaller s under different names, with recipients later denying knowledge of the contributions, thereby evading donor disclosure rules. These charges arose from an SFO investigation prompted by Ross's own 2018 public recordings alleging donation irregularities within the National Party, which expanded to scrutinize his involvement in both parties' funding practices. Each deception charge carried a maximum penalty of seven years' , reflecting the SFO's contention that the schemes undermined electoral by concealing foreign-influenced or large-scale contributions. Ross pleaded not guilty to all counts in February 2020, maintaining that his actions complied with party directives and that the splitting was a standard practice to manage donation limits rather than an intent to defraud.

Trial Proceedings and Evidence Presented

The trial commenced on July 25, 2022, in the as a joint proceeding involving seven defendants charged with obtaining by under section 240 of New Zealand's 1961, related to donations to the and parties. Jami-Lee Ross faced three such charges specifically tied to two $100,000 donations received by the Party in December 2017 and July 2018, which the alleged were funneled from Chinese businessman Yikun Zhang through intermediaries to circumvent electoral disclosure rules requiring publicity for contributions exceeding $15,000. The proceedings, expected to last 10 weeks, featured opening statements emphasizing the 's narrative of deliberate concealment, with prosecutor John Dixon QC describing the use of "sham donors"—family members and associates whose individual contributions fell below disclosure thresholds—to mask the true source. Central to the evidence against Ross was his October 2018 interview, played during the trial's third week, in which he detailed reporting a "dodgy" he believed violated party rules and potentially foreign influence laws. In the interview, Ross referenced a secretly recorded telephone conversation with then-National Party leader , where Bridges acknowledged receipt of a $100,000 into the Botany electorate account and directed Ross to collect the funds due to associated legal and political risks. Ross provided with names of the alleged sham donors and described the 's deposit as a lump sum, positioning himself as having facilitated the transaction while raising internal concerns. Bank transfer records and communications were presented to trace funds from Zhang to the intermediaries, supporting the Crown's claim that Ross, as a party insider, knowingly aided the deception to secure personal and political favors, including access to Zhang's business network. The defense for Ross countered by framing the evidence as speculative, with counsel Corlett dismissing certain linkages between the and cases as "fairy dust"—insubstantial and unproven connections lacking direct causation. Ross testified in his own defense, reiterating his whistleblower role and deterioration following the 2018 disclosures, which led to hospitalization, while denying intent to deceive. Witnesses including Bridges testified, denying any directive for and attributing discussions to routine of large donations. Closing arguments from the , delivered in early September 2022, urged the to view the pattern of split payments and Ross's involvement as proof of a coordinated scheme, while the defense highlighted inconsistencies in donor testimonies and the absence of explicit agreements for . The deliberated before returning not guilty verdicts for Ross on all counts on October 5, 2022, indicating the evidence failed to establish deception beyond in his actions.

Acquittal and Related Convictions

On October 4, 2022, Justice Ian Gault of the delivered verdicts in a judge-alone , acquitting Jami-Lee Ross of all charges related to obtaining donations for the National Party by deception. Ross had faced accusations of knowingly facilitating the splitting of large donations—$50,000 in 2017 and $100,000 in 2018—into smaller amounts under the $15,000 threshold for public declaration under New Zealand's electoral laws, thereby deceiving the party. The acquittal hinged on the court's inability to prove Ross's knowledge and intent beyond reasonable doubt, with Justice Gault accepting expert medical evidence that Ross's statements to the Serious Fraud Office (SFO) were unreliable due to his compromised mental state during his 2018 "kamikaze" public attacks on National Party leader Simon Bridges. This mental health crisis, compounded by a perceived sense of betrayal by party colleagues, rendered his account of events—in which he claimed unawareness of the donors' deceptive splitting scheme—credible enough to raise doubt, despite inconsistencies noted by the Crown. Ross's defense argued that his actions aligned with standard party fundraising practices, and the judge found no conclusive evidence he anticipated or endorsed the deception. In the same proceedings, three co-defendants—Chinese businessmen Yikun Zhang, Shijia (Colin) Zheng, and Hengjia () Zheng—were convicted on charges of obtaining by for their roles in disguising the donations' origins through splitting and nominee arrangements. Zhang was found guilty on one count related to the 2018 donation; Colin Zheng on two counts for both years; and Zheng on the 2018 charge plus one for providing false information to the SFO. Sentencing for the convicted individuals was scheduled for November 30, 2022, with the court later imposing community detention and fines, reflecting the scheme's intent to evade disclosure without direct personal gain to the Party itself. Subsequent appeals in 2023 partially overturned these : the Court of Appeal quashed the charges against Zhang and the Zhengs for lack of proven personal benefit to the accused, upholding only Joe Zheng's obstruction , as the original did not demonstrably advantage the donors beyond anonymity. Ross's remained unaffected, underscoring the prosecution's higher evidentiary bar for intent in his case compared to the donors' direct actions.

Post-Parliamentary Life

Business Activities and Escort Agency Ownership

Following his departure from in 2020, Jami-Lee Ross entered the , primarily focusing on the operation of Sapphire Blue, an located in residential apartments at Auckland's Harbour. The agency, which provides services involving more than 20 women, is managed by Ross under the Dylan . Ross has publicly acknowledged his role in the during interviews tied to his 2025 candidacy, describing it as part of his post-political endeavors without detailing or operational scale. Reports from March 2023 highlighted operational concerns raised by some women associated with Sapphire Blue, including allegations of inadequate safety measures, such as insufficient client screening and emergency protocols, as well as claims of and exploitative management practices. These accounts, drawn from interviews with current and former workers, contrasted with Ross's assertions of providing a legitimate service within New Zealand's legalized framework, though he did not publicly refute specific safety lapses at the time. No formal regulatory investigations or legal actions against the agency were documented in subsequent coverage as of August 2025. Ross's involvement in the escort industry has drawn scrutiny amid his announced bid for the Howick Local Board in the 2025 local elections, with media outlets questioning the compatibility of such business ownership with public office aspirations. He has framed the venture as a personal reinvention following personal and professional setbacks, emphasizing lessons learned without elaborating on diversification into other business areas. Prior to or alongside Sapphire Blue, no verified records indicate Ross pursued unrelated commercial enterprises, such as consulting or investments, in the public domain.

Public Criticisms and Defenses

In March 2023, a Newsroom investigation reported concerns from women working at Sapphire Blue, the Auckland-based escort agency founded by Ross in June 2022 under the pseudonym Dylan Rose, alleging inadequate safety measures including the absence of panic alarms, proper client screening protocols, and post-incident support following assaults or intimidation by clients. Escorts, some as young as 18, claimed the agency took a 40% cut of their earnings—typically $250 per hour—without providing commensurate protections, leading to fears of reprisal for raising issues and instances of bullying among staff. Police were called to one of the agency's Viaduct Harbour apartments shortly before the report's publication, though no further details on outcomes were disclosed. These criticisms were contextualized against Ross's parliamentary history, where he faced multiple allegations of sexual harassment, bullying, and toxic relationships from female colleagues and staff in 2018, which he denied and which contributed to his expulsion from the National Party. Public commentary framed Ross's pivot to escort agency ownership as a stark ethical decline, with headlines like "from politician to pimp" highlighting perceived incompatibilities between his past claims and managing a involving vulnerable women in sex work, despite being decriminalized in since 2003. In July 2025, as Ross announced his candidacy for the Howick Board, critics reiterated lapses at Sapphire Blue and questioned his suitability for public office given the agency's reported issues and his history. Ross has defended his business activities by emphasizing personal reformation, stating in a July 2025 interview that he is "calmer and humbled" post-politics and seeking redemption through service, while confronting past errors and upholding the legitimacy of his operations. He maintained that Sapphire Blue complies with legal standards for sex work in , implicitly rejecting safety inadequacy claims by continuing its management amid scrutiny, and pointed to his 2022 acquittal on major charges—attributed partly to evidence—as evidence against broader character indictments. Supporters, including some online commentators, have echoed that sex work is lawful and consensual enterprise, dismissing criticisms as moralistic overreach unrelated to verified legal violations.

2025 Local Government Candidacy

In July 2025, Jami-Lee Ross announced his candidacy as an independent for the subdivision of the Howick Local Board in Auckland's elections, marking his return to electoral after resigning from in 2020. He cited his prior experience as a Howick City councillor from 2004 to 2011 and as MP for from 2011 to 2020, emphasizing his understanding of processes to deliver services such as improvements. Ross's campaign focused on advocating for community facilities in , including a , , , and enhanced transport options, which he highlighted during candidate meetings. He positioned himself as a capable of achieving tangible results for residents, drawing on his political background to navigate council bureaucracy effectively. The election occurred on 11 October 2025, with three positions available in the subdivision. Ross received 1,649 votes but was unsuccessful, placing outside the top three. The elected candidates were Peter Young (Healthy and Happy team) with 2,499 votes, Zeng (Healthy and Happy team) with 2,491 votes, and Krish (Flat Bush First) with 2,462 votes. This outcome represented a failed attempt at political resurgence for Ross, consistent with characterizations of his bid as a comeback effort following prior controversies.

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