KOVR
KOVR, virtual channel 13 (UHF digital channel 25), is a CBS owned-and-operated television station licensed to Stockton, California, United States, serving as the CBS network affiliate for the Sacramento–Stockton–Modesto designated market area.[1][2] The station first signed on September 5, 1954, establishing it as the oldest continuously operating television station in the Sacramento region. KOVR is owned by CBS Television Stations, a division of Paramount Global, which completed a merger with Skydance Media in 2025; it shares studios with independent sister station KMAX-TV on KOVR Drive in West Sacramento, while its transmitter is located on North Peak.[3][4] Originally based in Stockton, the station relocated its primary operations to Sacramento in the 1970s amid growth in the regional media market.[5] Over its history, KOVR has undergone multiple ownership changes, including periods under Gannett Broadcasting, Metromedia, and McClatchy Newspapers, before returning to network ownership under CBS in 2005.[6] As a CBS O&O, KOVR provides local news, weather, and sports programming, including the morning show Good Day Sacramento and evening newscasts under the CBS 13 News banner, reflecting the broader editorial perspective typical of network-affiliated broadcast journalism, which empirical analyses indicate often incorporates systemic left-leaning biases in coverage of political and social issues.[7][2]History
Founding and Mount Diablo operations (1954–1960s)
KOVR, channel 13, commenced broadcasting on September 6, 1954, with its debut transmission originating from the California State Fairgrounds in Sacramento.[6] Licensed to Stockton, California, the station established its initial studios in downtown Stockton at 225 East Miner Avenue, facilitating local production for the Central Valley audience.[8] A transmitter located atop Mount Diablo, approximately 60 miles west of Stockton, enabled signal propagation across a wide expanse encompassing the Sacramento region, Stockton, and portions of the San Francisco Bay Area, capitalizing on the mountain's elevated terrain for VHF coverage.[9] Operating initially as an independent station, KOVR filled its schedule with a mix of syndicated programming, local content, and limited network fare, serving as the primary television outlet for Stockton and surrounding rural areas underserved by Bay Area stations.[10] Local news operations began concurrently with the launch, supported by a modest staff including three full-time employees and a part-time photographer, emphasizing coverage of regional events from the Stockton base. The Mount Diablo site, previously utilized by experimental broadcaster Eimac, provided KOVR with robust signal strength, allowing clear reception without antennas in some nearby locales like Clayton Valley during the mid-1950s.[11] This remote transmitter arrangement underscored early challenges in television infrastructure, as programming originated from Stockton studios and was relayed to the distant mountaintop facility. In 1957, KOVR affiliated with ABC following a merger with Sacramento's original ABC outlet, the short-lived KCCC channel 40, which enhanced its programming appeal and market position.[10][6] Throughout the 1960s, operations from the Stockton studios persisted, incorporating popular local features such as the children's program Cap'n Delta, hosted initially by Mitch Agruss starting in 1961 and later by Charlie Duncan from 1966.[6] The Mount Diablo transmitter continued to anchor broadcast distribution, supporting growing viewership amid expanding television adoption in the Central Valley, though signal overlap with Bay Area stations occasionally complicated affiliations and audience targeting.[12] This era established KOVR as the Sacramento market's oldest continuously operating station, laying foundational infrastructure for subsequent expansions.Gannett and Metromedia ownership (1970s–1980s)
In 1957, the Gannett Company acquired KOVR from its original owners, marking the station's entry into national media group ownership.[13] Under Gannett, which at the time operated a limited portfolio of newspapers and broadcast properties primarily in the Northeast and Midwest, KOVR represented a westward expansion but was geographically distant from Gannett's core holdings.[14] The acquisition facilitated operational enhancements, including the relocation of studios and general offices from Stockton to Sacramento in 1960, aligning the station more closely with its primary market and improving coverage of the growing capital region.[13] This move occurred amid KOVR's role as the ABC affiliate for the Stockton-Sacramento area following a 1957 merger arrangement with the former UHF station KCCC-TV, which ceased operations and transferred its programming commitments.[6] Gannett's tenure lasted less than three years, ending with the sale of KOVR to Metropolitan Broadcasting Corporation (later rebranded as Metromedia) in 1960 for $3.5 million.[15] The transaction reflected Gannett's strategic pivot away from the station, possibly influenced by failed discussions with 20th Century Fox for further expansion and FCC restrictions on broadcast ownership. Metromedia, founded by John Kluge and focused on independent and network-affiliated stations in major markets, viewed KOVR as a foothold in California's Central Valley but held it briefly amid its aggressive acquisition strategy.[16] During Metromedia's ownership from 1960 to 1963, KOVR maintained its ABC affiliation and Sacramento-focused operations, with no major documented programming overhauls but continued investment in local news from the Arden Way studios. The period emphasized technical stability rather than expansion, as Metromedia prioritized compliance with federal ownership limits—prompting the divestiture of KOVR to finance other purchases, such as WDTV (now KYW-TV) in Philadelphia.[15] On October 4, 1963, Metromedia announced the sale of KOVR to McClatchy Newspapers for $8 million, a transaction approved by the FCC in early 1964 and yielding a substantial profit on the initial investment.[15][6] This handover ended Metromedia's involvement, transitioning the station to local newspaper synergy under McClatchy, publisher of the Sacramento Bee.McClatchy acquisition and cross-ownership regulatory challenges (1980s–1990s)
In October 1963, McClatchy Newspapers purchased KOVR from Metromedia for approximately $8 million, creating a cross-ownership arrangement with The Sacramento Bee, the dominant newspaper in KOVR's primary market.[15] This acquisition aligned KOVR with McClatchy's other media properties, including KFBK radio in Sacramento, but positioned the company amid evolving federal scrutiny of combined newspaper-broadcast holdings intended to curb potential monopolistic control over local information flows.[17] The Federal Communications Commission (FCC) had initiated restrictions on newspaper-broadcast cross-ownership in the late 1960s, prohibiting new combinations and evaluating existing ones for "undue concentration." By 1975, following judicial affirmations, the FCC escalated enforcement by barring future acquisitions outright and mandating divestitures for 16 smaller-market combinations, while applying case-by-case pressure in larger markets like Sacramento to foster independent media voices and competition. McClatchy, cited for operating in a top-25 market where KOVR and The Bee together held substantial influence, faced mounting public and regulatory demands to separate the assets, reflecting broader policy aims to prevent any single entity from dominating both print and electronic news dissemination.[18][19] To avert protracted litigation and comply with these policies, McClatchy announced on July 5, 1979, its intent to sell KOVR to The Outlet Company, a Providence, Rhode Island-based broadcaster, for $65 million; the deal closed in 1980 after FCC approval.[20] This transaction marked one of the era's high-profile divestitures, underscoring the FCC's commitment to structural separations despite arguments from owners like McClatchy that integrated operations enhanced efficiency and local coverage without evidence of bias or reduced pluralism.[17] Into the 1980s and 1990s, residual regulatory debates persisted as the FCC reviewed waivers and ownership caps, but McClatchy's exit from KOVR insulated it from further direct challenges on that station, though the episode exemplified how antitrust-oriented rules reshaped media portfolios amid concerns over concentrated influence in key markets. Subsequent FCC biennial reviews in the 1990s began loosening some restrictions, yet the cross-ownership ban remained a fixture until partial repeals in the 2000s, validating the earlier pressures that prompted McClatchy's sale.[21]Ownership transitions and affiliation shifts amid declining ratings (1990s)
In the early 1990s, KOVR experienced declining viewership as the local ABC affiliate, reflecting the network's national struggles and weakened market performance in Sacramento. Station management cited ABC's eroding ratings as a key factor prompting a search for alternative affiliations to bolster competitiveness.[22] Ownership changes compounded these challenges, with Anchor Media—KOVR's owner since 1988—merging into River City Broadcasting in 1993, introducing new operational oversight amid the station's competitive pressures. River City, a St. Louis-based group, assumed control of KOVR as part of acquiring Anchor's network-affiliated properties, navigating regulatory and market dynamics in the evolving broadcast landscape.[6] These shifts preceded a pivotal affiliation realignment announced in August 1994: KOVR swapped networks with CBS affiliate KXTV (channel 10), transitioning to CBS on March 6, 1995, while KXTV assumed ABC duties. The exchange, the first major network switch in Sacramento's history, aimed to capitalize on perceived opportunities for improved programming alignment and audience retention following ABC's downturn.[22] [23] Further transition occurred in April 1996, when Sinclair Broadcast Group acquired River City Broadcasting for $1.2 billion in cash and stock, absorbing KOVR into its expanding portfolio of 29 stations and elevating Sinclair to one of the largest U.S. television owners. This sale, KOVR's seventh in 16 years, positioned the station under Sinclair's cost-focused strategy amid ongoing industry consolidation.[24]AnchorMedia era and relocation to West Sacramento (mid-1990s)
In November 1988, Anchor Media, an affiliate of the Fort Worth-based Bass investment group, acquired KOVR from Narragansett Television LP for $162 million in an unsolicited bid, becoming the station's fourth owner since its 1954 launch.[25] The transaction, approved by the Federal Communications Commission, reflected Anchor Media's strategy to build a portfolio of mid-sized market television stations, with KOVR's coverage of the Sacramento-Stockton-Modesto area providing key revenue from advertising in California's Central Valley.[25] By 1993, Anchor Media had merged with River City Broadcasting L.P., a move that integrated KOVR into a larger group owning stations in markets including Asheville, North Carolina, and Columbus, Ohio.[6] Under this combined entity, which retained Anchor Media's operational approach, KOVR continued as an ABC affiliate amid competitive pressures from established rivals KCRA-TV and KXTV, though specific programming or ratings shifts during the immediate post-merger years emphasized cost controls and local content stability rather than major overhauls. The mid-1990s saw KOVR relocate its studios from the aging and overcrowded facility on Arden Way in Sacramento to a new purpose-built site on KOVR Drive in West Sacramento, a suburb across the Sacramento River. This shift, driven by space constraints and desires for modernized production capabilities, consolidated engineering, news, and administrative functions in a single campus designed for expanded operations, including improved newsroom layout and technical infrastructure. The West Sacramento location offered lower real estate costs and proximity to Sacramento while aligning with River City's efficiency-focused management, though it drew some local commentary on distancing from downtown Sacramento's media hub. The facility remains in use today, later shared with duopoly partner KMAX-TV following 2005 ownership changes.Sinclair Broadcast Group ownership and CBS affiliation switch (1995–2005)
In March 1995, KOVR, then an ABC affiliate owned by River City Broadcasting, swapped network affiliations with Sacramento's CBS affiliate KXTV (channel 10), becoming a CBS station effective March 6.[23][26] The switch occurred amid the broader 1994–1996 U.S. broadcast television realignment triggered by Viacom's acquisition of Paramount and subsequent network affiliation shifts, with CBS seeking to bolster its Sacramento coverage by aligning with KOVR's signal reaching more rural Central Valley areas despite KXTV's stronger urban signal in Sacramento proper. KOVR adopted an early prime-time schedule to accommodate the change, airing CBS programming starting at 6 p.m. rather than the standard 7 p.m., a strategy to capture local viewership before network shows.[23] Sinclair Broadcast Group acquired KOVR in 1996 as part of its $1.3 billion purchase of River City Broadcasting, marking the station's entry into Sinclair's portfolio of mid-market affiliates.[6] Under Sinclair's ownership, KOVR operated as a standard CBS affiliate, maintaining local news production from its facilities while benefiting from the group's centralized syndication and cost efficiencies, though specific operational synergies like shared programming with sister stations were limited in the Sacramento market. Sinclair retained ownership through a period of stable ratings for CBS network fare but faced competitive pressures from established local rivals.[6] In December 2004, Sinclair agreed to sell KOVR to Viacom (parent of CBS at the time) for $285 million, a deal motivated by CBS's strategy to convert strong affiliates into owned-and-operated stations amid post-merger expansion goals.[27][28] The sale closed on April 29, 2005, transitioning KOVR to CBS Corporation ownership and elevating it to owned-and-operated status, with Sinclair exiting the Sacramento market entirely.[28] This divestiture aligned with FCC ownership limits and Sinclair's focus on retaining duopolies in other markets.[27]CBS Corporation acquisition and O&O status (2005–present)
In December 2004, Viacom Inc., then the parent company of CBS, agreed to acquire KOVR from Sinclair Broadcast Group for $285 million in cash, marking a strategic expansion of CBS's owned-and-operated station portfolio in the Sacramento–Stockton–Modesto market.[27][29] The deal, subject to regulatory approval, was positioned as an opportunity to enhance local service through direct network ownership, with Viacom citing KOVR's established infrastructure and market position.[27] The transaction closed on April 29, 2005, transitioning KOVR to CBS Television Stations Group ownership and elevating it to owned-and-operated (O&O) status, which enabled closer alignment with CBS network operations, including shared resources for news production and programming distribution.[28][30] This acquisition created a duopoly with KMAX-TV (channel 31), a UPN affiliate also under Viacom control at the time, allowing consolidated operations while complying with FCC ownership limits.[28] Following Viacom's 2006 split into separate CBS Corporation and Viacom entities, KOVR remained under CBS Corporation (later CBS Television Stations) ownership, preserving its O&O designation amid stable affiliation with CBS since 1995.[30] The station's transmitter and studios in West Sacramento continued operations without major disruptions, with CBS investing in digital broadcasting transitions, including the shift to full-power ATSC 3.0 capabilities in subsequent years. No further ownership changes have occurred, with control passing to ViacomCBS (2019 merger) and rebranding to Paramount Global in 2022, maintaining KOVR as one of CBS's 28 O&O stations as of 2025.[30]Ownership and affiliations
Evolution of ownership structure
KOVR signed on the air on December 13, 1954, as an ABC affiliate owned by a local group, Sacramento-St. Stockton Television, Inc., which also operated radio station KSTN.[6] In 1957, it absorbed operations from UHF station KCCC-TV in Stockton, becoming the market's primary ABC outlet while retaining its original ownership structure.[31] Ownership shifted to Gannett Broadcasting in 1958, marking the station's entry into national media conglomerate hands.[6] Gannett sold KOVR to Metropolitan Broadcasting Corporation (later Metromedia) in 1959.[6] Metromedia divested the station in 1963 to McClatchy Newspapers for approximately $8 million, integrating it with the publisher's local Bee newspaper operations despite emerging regulatory scrutiny on cross-ownership.[15] McClatchy held KOVR until 1979, when it sold to The Outlet Company amid FCC pressure to divest newspaper-broadcast combinations.[6] Outlet Communications owned the station until 1986, when Narragansett Television LP acquired it.[6] In 1988, Anchor Media purchased KOVR from Narragansett for $162 million in an unsolicited bid, becoming the fourth owner in eight years.[25] Anchor Media merged with River City Broadcasting in 1993, retaining control of KOVR. River City's acquisition by Sinclair Broadcast Group in 1996 brought KOVR under the Baltimore-based group's portfolio, which operated it alongside low-power UPN affiliate KSBY-LP (now KMAX-TV after duopoly formation).[6] Sinclair owned KOVR until December 2004, when it agreed to sell to Viacom Inc. (parent of CBS) for $285 million to resolve affiliation disputes and enable a duopoly with KMAX-TV.[29] The sale closed in April 2005, transitioning KOVR to owned-and-operated (O&O) status under CBS Television Stations, a division that persisted through Viacom's 2006 split into CBS Corporation and later mergers forming Paramount Global in 2019.[28] As of 2025, KOVR remains an O&O of CBS News and Stations, Paramount Global's broadcast arm.[27]Affiliation history and network relationships
KOVR signed on the air on September 6, 1954, initially operating as an independent station serving the Sacramento–Stockton market from studios at the California State Fairgrounds.[32][6] In 1957, following a merger with Sacramento's short-lived UHF station KCCC-TV (channel 40), KOVR secured primary affiliation with ABC, absorbing KCCC's programming commitments and effectively becoming the market's lead ABC outlet while eliminating competitive overlap.[6] This arrangement persisted for nearly four decades, with KOVR carrying ABC's full slate of network programming alongside local content, though it occasionally shared secondary affiliations with defunct networks like DuMont in its early independent phase.[6] On March 6, 1995, KOVR executed an affiliation swap with Sacramento-based KXTV (channel 10), transitioning from ABC to CBS while KXTV assumed ABC duties; this marked the first such network realignment in the Sacramento market and was driven by expiring contracts and strategic bids for stronger programming clearances, including CBS's Late Show with David Letterman.[23][33][26] The switch positioned KOVR as CBS's primary affiliate, delivering the network's prime time, news, sports, and daytime schedules without interruption, a relationship solidified when CBS acquired the station outright in December 2005, elevating it to owned-and-operated (O&O) status.[26] As a CBS O&O, KOVR maintains direct operational ties to the CBS News and Stations division, facilitating enhanced resource sharing for national coverage, such as integrating CBS News feeds into local broadcasts and participating in network-wide initiatives like election reporting pools.[26] KOVR's network relationships extend beyond primary affiliation to include selective carriage of CBS syndicated programming and occasional preemptions resolved through network coordination, though such instances have been minimal post-1995 due to improved signal strength and market clearance rates exceeding 95%.[26] The station has no formal ties to other major networks like NBC or Fox, which are served by KCRA-TV and KTXL-TV, respectively, but collaborates indirectly through market-wide emergency alerts and shared tower infrastructure on North Peak for VHF transmission.[6] This CBS-centric model has endured amid industry shifts, including the 1994–1996 affiliation realignments triggered by Viacom's acquisition of Paramount (CBS's future parent), underscoring KOVR's adaptation to network consolidation without reversion to independent or multi-network status.[22]Duopoly operations with KMAX-TV
In April 2005, Viacom completed its $285 million acquisition of KOVR from Sinclair Broadcast Group, forming a duopoly with its existing UPN affiliate KMAX-TV in the Sacramento market.[27][34] This pairing marked Viacom's ninth duopoly nationwide and enabled consolidated operations, including the relocation of KMAX-TV's production assets to KOVR's studios at 2713 KOVR Drive in West Sacramento, California.[27] The shared facility supports joint technical and administrative functions, with a single operations manager overseeing both stations' broadcast activities.[35] The duopoly facilitates integrated news and programming production, reducing overhead while expanding local content distribution. KOVR's news team produces Good Day Sacramento, a weekday morning lifestyle program airing on KMAX-TV from 5:00 a.m. to 10:00 a.m., featuring segments on weather, traffic, entertainment, and community events.[36] This show, which celebrated its 30th anniversary in 2025, leverages shared resources from the KOVR-KMAX newsroom for live reports and guest appearances.[37] Evening newscasts on KOVR incorporate cross-promotions and shared field crews with KMAX-TV, allowing efficient coverage of Sacramento-area events despite separate network affiliations—CBS for KOVR and The CW for KMAX-TV.[2] Transmitter facilities remain distinct, with KMAX-TV broadcasting from a site in Walnut Grove, California, while KOVR utilizes a nearby tower, but signal distribution and digital operations benefit from unified engineering support at the West Sacramento studios.[38] This structure has sustained the duopoly under CBS Television Stations (now part of Paramount Global) since Viacom's 2006 merger with CBS Corporation, emphasizing cost efficiencies amid competitive pressures in the 20th-largest U.S. media market.[27]Programming
Network programming and syndication
KOVR, as a CBS owned-and-operated station, carries the entirety of the CBS network schedule with minimal pre-emptions, including primetime scripted series such as NCIS, FBI, and comedies like The Neighborhood, alongside live sports broadcasts featuring NFL games from CBS Sports.[39] Daytime network programming encompasses CBS-produced game shows including The Price Is Right at 10:00 a.m. weekdays, followed by soap operas The Young and the Restless at 11:00 a.m. and The Bold and the Beautiful at 12:00 p.m., as well as morning news via CBS Mornings from 7:00 a.m. to 9:00 a.m. and evening news with CBS Evening News at 6:00 p.m. Late-night slots feature The Late Show with Stephen Colbert at 11:00 p.m.[40][39] Syndicated programming fills select off-network periods, particularly in early afternoons before local news blocks. Historically, KOVR aired first-run syndicated talk shows such as Jerry Springer at 3:00 p.m. until 2006, when Dr. Phil shifted from NBC affiliate KCRA to the 3:00 p.m. slot.[41] Contemporary offerings include court shows like reruns of Judge Judy in the 2:00 p.m. hour, providing low-cost, high-viewership filler in competition with syndicated game shows on rival stations.[39] Subchannels such as Start TV (13.2) and Dabl (13.3) further expand syndication with off-network crime dramas (Major Crimes) and sitcom reruns (Martin), respectively, targeting niche audiences outside the main CBS feed.[40]Local original content and specials
KOVR, in conjunction with sister station KMAX-TV, produces Good Day Sacramento, a weekday morning lifestyle and entertainment program that airs on KMAX from 5:00 a.m. to 10:00 a.m. PT, featuring local hosts discussing community events, weather, traffic, cooking segments, and interviews with Sacramento-area figures.[42] The show emphasizes regional topics such as local festivals, business spotlights, and seasonal activities, distinguishing it from national network fare.[43] The station has aired original specials focused on its history and community milestones, including a one-hour 70th anniversary special broadcast on September 14, 2024, which reviewed decades of local coverage, behind-the-scenes insights, and key stories from the Sacramento region.[44] This program highlighted archival footage and reflections on the station's evolution since its 1954 sign-on.[45] Historically, KOVR featured locally originated children's programming, such as the Cap'n Delta show hosted by Mitch Argruss in the mid-1960s, which included puppetry and educational content tailored to young audiences in the Stockton-Sacramento market.[46] Archival materials from the station's 1967–1981 era document additional original productions, including documentaries and community-focused segments preserved in film collections. Current specials often tie into local events or station anniversaries, maintaining a focus on Sacramento-area narratives rather than syndicated content.[47]News operation
News format, style, and technological evolution
KOVR's news format has centered on a mix of hard news, weather, and traffic updates, with flagship evening newscasts like CBS13 News at 5, 6, and 11 p.m. emphasizing investigative reporting and local coverage for the Sacramento–Stockton–Modesto market. The station's duopoly with KMAX-TV expanded morning programming through Good Day Sacramento, launched in 1994 as a lifestyle-oriented show blending community features, entertainment segments, and light news, which by 2009 started at 4:30 a.m. and extended to 11 a.m. by 2020 to capture extended viewer hours. This format prioritizes live reports and viewer interaction, distinguishing it from denser national feeds while aligning with CBS standards for factual, on-the-ground journalism.[36] Stylistically, KOVR maintains a professional, anchor-driven approach focused on clarity and immediacy, avoiding sensationalism in favor of verified local impacts, such as traffic disruptions or regional events. Post-2005 CBS ownership, the style incorporated network resources for enhanced graphics and correspondent tie-ins, evolving from 1970s-era scripted reads—evident in archival newscasts featuring single-anchor delivery—to collaborative team formats with multimedia embeds. Updates in 2006 introduced refreshed music and visuals to modernize pacing, while maintaining emphasis on empirical sourcing over opinion.[48] Technologically, news production at KOVR originated with 16mm film in the 1950s, involving manual shooting, chemical development, and editing that often delayed airtime by hours. The 1970s shift to videotape and electronic news gathering (ENG) cameras enabled faster field-to-studio transmission via microwave links, reducing turnaround to minutes and allowing live inserts, as seen in 1975 newscasts. By the late 1990s–2000s, adoption of digital nonlinear editing systems replaced linear tape workflows, facilitating instant cuts, effects, and satellite uplinks for remote coverage.[49][48] Further evolution included full high-definition production by 2009, coinciding with the analog-to-digital transition, and integration of IP-based streaming for mobile apps. In 2017, a redesigned studio set from Broadcast Design International featured a 4x3 Primeview video wall for dynamic graphics, edge-lit anchor desks supporting sit-stand flexibility, and integrated weather monitors, enhancing visual storytelling and interactivity during live segments. These advancements have streamlined workflows, enabling real-time data overlays and drone footage for comprehensive event coverage.[50][51]Ratings performance and market competition
In the Sacramento–Stockton–Modesto designated market area, KOVR's newscasts have consistently ranked second among English-language stations in Nielsen ratings, trailing market leader KCRA (NBC affiliate) but surpassing competitors such as KXTV (ABC) and KTXL (Fox).[52] This positioning reflects KOVR's leverage as a CBS owned-and-operated station with access to network resources, including shared operations via its duopoly with KMAX-TV (channel 31, formerly CW-affiliated), which enables cost efficiencies and extended programming like an 8 p.m. newscast that reportedly doubled previous time-slot ratings.[52] During the May 2024 Nielsen sweeps period, KOVR achieved 29% share of household news viewing across key dayparts, behind KCRA's 43% but ahead of KXTV and KUVS (Univision) at 10% each and KTXL at 8%; in the adults 25–54 demographic, KOVR's share rose to 32%, compared to KCRA's 44%.[52] KOVR placed as runner-up to KCRA in major slots including 6 a.m., 5 p.m., 6 p.m., and 11 p.m. newscasts in both households and the 25–54 demo.[52] In the February 2025 sweeps, KCRA won every newscast in households and key demographics, often exceeding nearest competitors by factors of 2–4 times in slots like mornings and evenings, underscoring KOVR's challenge in closing the gap during peak viewing periods.[53] KOVR competes in a #20-ranked DMA spanning urban Sacramento, rural valleys, and the state capital, where government and agriculture stories drive viewership; KCRA maintains dominance through long-established local assets like aerial coverage, while KOVR counters with CBS network synergies and duopoly scale against fragmented rivals including Tegna-owned KXTV and Nexstar's KTXL.[52] Spanish-language outlets like KUVS gain traction in demos but lag in overall households, leaving English news leadership pivotal for advertising revenue in a market where duopolies (e.g., Hearst's KCRA-KQCA pairing) amplify resource advantages.[52]Notable coverage events and investigative reporting
KOVR's investigative team has produced award-winning reports on public health and environmental risks, such as the 2020 "Troubling Water: The Ripon Child Cancer Investigation," which examined a cluster of childhood cancer cases in Ripon, California, linked to potential groundwater contamination and earned an Emmy Award for reporter Julie Watts.[54] The station's consumer journalism efforts received the National Press Club's Consumer Journalism-Broadcast Award in 2022 for exposés on issues like rising fire insurance costs in wildfire-prone areas and deceptive business practices affecting residents.[55] Recent investigations by CBS News California, featuring KOVR contributors, have scrutinized California's fentanyl crisis, highlighting discrepancies between political rhetoric and parental experiences with overdose deaths exceeding 7,000 annually in the state.[56] In breaking news coverage, KOVR provided extensive live reporting during the 2017 Oroville Dam crisis, when erosion of the spillway prompted the evacuation of nearly 189,000 people downstream amid fears of catastrophic failure, with station crews documenting emergency spillway usage and subsequent gold nugget discoveries in eroded debris.[57] The station's team also covered the 2018 Camp Fire, California's deadliest wildfire, which destroyed Paradise and killed 85 people while burning 153,000 acres; KOVR followed survivor accounts and long-term recovery challenges, including delayed debris removal affecting hundreds of properties.[58] These efforts contributed to KOVR receiving the 2022 National Edward R. Murrow Award for Overall Excellence from the Radio Television Digital News Association, recognizing sustained high-quality reporting on regional crises.[59]On-air personnel
KOVR's primary news anchors and reporters, as listed on the station's official team page, include John Dabkovich, Dominic Garcia, Marlee Ginter, Brady Halbleib, Dina Kupfer, Steve Large, Tony Lopez, and Ashley Williams, who contribute to evening and investigative reporting across CBS13 newscasts.[60] Dina Kupfer co-anchors the morning editions of CBS13 News and Good Day Sacramento, drawing on her Emmy-winning experience in local journalism.[61] The Good Day Sacramento lifestyle program features a dedicated team of on-air hosts and contributors, including Cody Stark as lead host, Courtney Dempsey, John Dabkovich, Molly Riehl, Sakura Gray, Tina Macuha, and meteorologist Tracy Humphrey, who handles morning weather segments.[42] Tracy Humphrey specializes in environmental reporting alongside her forecasting duties for early newscasts.[62] Weather coverage is led by Chief Meteorologist Nic Merianos, who delivers forecasts for weekday evening broadcasts at 4, 5, 6, 8, 10, and 11 p.m., certified by the American Meteorological Society and previously based in Tampa.[63][64] The team includes meteorologists Ashley Nanfria, who covers climate topics after stints in Colorado Springs and Washington state; Bryan Scofield, who joined in June 2025; and Jeff Harrington, focused on fog and safety advisories.[65][66][67] Sports anchoring is provided by Jake Gadon, who joined in November 2022 from Colorado Springs and covers local teams in evening segments.[68]Technical information
Subchannels and digital multicast
KOVR transmits a digital signal on UHF channel 25, multiplexed into five subchannels as of October 2025.[69] The primary subchannel, 13.1, broadcasts CBS network programming in 1080i high definition with Dolby Digital 5.1 audio.[69] [40] Subchannels 13.2 through 13.5 carry syndicated digital multicast networks in 480i standard definition with stereo audio, targeting niche audiences with lifestyle, comedy, and drama content.[69]| Virtual channel | Video | Audio | Programming network |
|---|---|---|---|
| 13.1 | 1080i | DD 5.1 | CBS |
| 13.2 | 480i | DD 2.0 | Start TV |
| 13.3 | 480i | DD 2.0 | Dabl |
| 13.4 | 480i | DD 2.0 | Fave TV |
| 13.5 | 480i | DD 2.0 | Catchy Comedy |