"Let's Get It Started" is a song by the American hip hop group Black Eyed Peas, released as the fourth single from their third studio album Elephunk on June 22, 2004.[1] Originally titled "Let's Get Retarded" on the album, the single version revised the lyrics to replace "retarded" with "it started" for broader radio and promotional appeal, particularly in association with the NBA playoffs.[2] Blending hip hop, funk, and pop rap elements, the track features energetic beats and group vocals encouraging party participation.[3]
The song achieved significant commercial success, peaking at number 21 on the US Billboard Hot 100 chart and number 11 on the UK Singles Chart.[4][5] It earned the Black Eyed Peas their first Grammy Award for Best Rap Performance by a Duo or Group at the 47th Annual Grammy Awards in 2005.[6] Defining characteristics include its use of a Spike Mix production with prominent bass lines and its role in elevating the group's mainstream popularity following Elephunk's breakthrough hits.[7] The track has been widely licensed for commercials, sports events, and media, cementing its status as an enduring party anthem despite the original lyric alteration sparking minor debate over censorship in music.[8]
Background
Development and recording
The recording sessions for the track originally titled "Let's Get Retarded" formed part of the Black Eyed Peas' work on their third studio album Elephunk, taking place at studios in the Los Angeles area, including The Stewchia in Los Feliz and Glenwood Place Studios in Burbank, with principal efforts extending into 2003 ahead of the album's June 24 release.[9]will.i.am spearheaded production on the song, as with all tracks on Elephunk, utilizing Pro Tools for arrangement and engineering, while personally recording vocals through a Neumann microphone to capture the group's layered performances.[9]Group members apl.de.ap and Taboo provided rap verses and ad-libs, joined by newly added vocalist Fergie for her contributions to the hooks and overall energy, aiming to craft a high-octane party track with repetitive, hype-building refrains amid the album's fusion of hip-hop, funk, and eclectic influences.[9][10]
Elephunk, released on June 24, 2003, by A&M Records and Interscope Records, served as the Black Eyed Peas' third studio album and their pivotal shift toward commercial viability after the limited sales of prior releases Behind the Front (1998) and Bridging the Gap (2000), which together moved under 500,000 units domestically.[11] This effort incorporated vocalist Fergie, transforming the group's original underground hip-hop and jazz-rap foundations into a pop-infused, dance-friendly aesthetic to attract broader listenership under label expectations for profitability following earlier modest chart impacts.[12] The album initially charted modestly, peaking at No. 14 on the Billboard 200 and lingering for 106 weeks, but its trajectory highlighted a singles-led resurgence that elevated overall sales to multi-platinum status.[13]Within Elephunk's tracklist, "Let's Get Retarded"—the original incarnation of "Let's Get It Started"—occupied the third position, functioning as an early high-energy anchor to exemplify the ensemble's departure from introspective, socially conscious themes toward infectious, party-centric rhythms suited for radio and club play.[14] This placement underscored the album's intentional curation to prioritize accessible, upbeat tracks amid industry demands, contrasting the denser, alternative-rap style of predecessors and signaling a calculated evolution for mainstream penetration.[12] The song's role thus contributed to Elephunk's framework as a breakthrough vehicle, where individual cuts like this drove listener engagement despite the full LP's slower initial uptake, reflecting a marketing emphasis on hit singles over album cohesion.[13]
Composition
Musical style and production
"Let's Get It Started" fuses hip-hop's rapped verses with pop's verse–prechorus–chorus structure, creating a high-energy track in the pop rap and dance-pop genres.[15][16] The song operates at a tempo of 105 beats per minute, emphasizing driving basslines that run persistently throughout, as highlighted in the lyrics, alongside synth horns and programmed percussion layers for rhythmic propulsion.[17][1]Produced by will.i.am for the Elephunk album, the track employs a mix of electronic programming and live elements typical of early 2000ship-hop production, with will.i.am handling instrumentation, arrangement, and executive oversight to achieve a polished, crowd-engaging sound.[18] The composition builds through rapped verses transitioning to melodic, repetitive choruses featuring group vocals in call-and-response patterns, sustaining momentum via escalating repetition and harmonic layering.[15] This approach prioritizes danceable grooves over complex harmonic progressions, aligning with the album's shift toward accessible, bass-heavy rhythms.[19]
Lyrics and thematic elements
The lyrics of "Let's Get Retarded," the original album version from The Black Eyed Peas' 2003 Elephunk, revolve around evoking high-energy party activation through direct imperatives like "lose control of your body" and insistent choruses repeating "let's get retarded in here," designed to propel listeners into frenzied, collective movement.[20] This structure draws from hip-hop's longstanding use of hype anthems to build communal momentum, with verses layering calls to "shake your derriere" and "front, back, to one side," prioritizing rhythmic immersion over narrative depth.[20][10]The term "retarded" in the chorus serves as vernacular slang for exaggerated, uncontrolled enthusiasm—akin to "going wild" or "amping up excessively"—stemming from early 2000s urban hip-hop lexicon where it connoted hyperbolic intensity in social settings, distinct from clinical connotations of intellectual disability.[20] This usage aligns with causal patterns in slang evolution, where words acquire non-literal, performative meanings through repeated adoption in music and street culture to describe behavioral extremes without inherent malice or reference to impairment.[20]Individual verses reinforce themes of group cohesion and momentary escapism: will.i.am opens with bass-driven propulsion to "get it started," apl.de.ap and Taboo contribute rhythmic boasts of unified motion, while Fergie's bridge injects melodic hooks emphasizing sensory overload and shared abandon.[20] Her pop-inflected delivery, a novel addition to the group's lineup on Elephunk, broadens the track's accessibility, transforming raw hip-hop exhortations into crossover appeals for diverse audiences seeking release.[21] Amid the post-September 11, 2001 era's pervasive tension—evident in the album's contrasting socially conscious track "Where Is the Love?"—the lyrics offer unadorned uplift via physical catharsis, mirroring broader cultural demands for escapist anthems in 2003.[22][14]
Title alteration and censorship
Reasons for the change
The re-recording of "Let's Get Retarded" as "Let's Get It Started" occurred in early 2004 to facilitate its use in promotional spots for the NBA playoffs, which commenced in April of that year.[1] Network executives at the time declined the original version, citing the term "retarded" as potentially offensive to individuals with disabilities, thereby necessitating alterations to align with broadcast standards for family-oriented programming.[23] This decision reflected pragmatic commercial pressures, as securing synchronization licensing for high-profile NBA advertisements—viewed by millions during peak sports viewership—promised significant exposure and revenue potential for the track from the 2003albumElephunk.[1]Further lyric modifications, such as excising the line "Bob your head like epilepsy" from the original, were implemented to mitigate barriers to radio airplay, where empirical patterns in format restrictions demonstrated that provocative or health-related references often limited rotation on mainstream stations.[23] The NBA's 2004 campaign emphasized content suitable for diverse demographics, including younger viewers and families, prioritizing market accessibility over retention of the song's raw artistic phrasing to maximize promotional synergies and downstream sales.[1] These adjustments enabled the revised single's release on June 22, 2004, broadening its commercial viability without altering the core musical structure.[1]
Original vs. revised versions
The original 2003 album track "Let's Get Retarded" from Elephunk centers its hook on the repeated phrase "Let's get retarded," employing unfiltered urban slang to convey raw, high-energy hype and uninhibited crowd agitation.[24] The vocals deliver this with direct, emphatic enunciation, emphasizing the slang's provocative connotation of wild, over-the-top excitement akin to losing control in a party setting.[2]The 2004 single version, "Let's Get It Started," re-records the lead and group vocals to substitute "it started" in the hook, yielding phrasing that flows more evenly with the syllablestructure and reduces the original's confrontational bite through polished delivery.[23] This alteration maintains the hype intent but tempers the slang-driven aggression, facilitating easier communal chanting.[2]Structurally, both versions retain the identical foundational beat—built on a looping bassline, synth stabs, and percussive elements produced by will.i.am—ensuring continuity in rhythmic drive. However, the revised track applies subtle mixing refinements, such as enhanced clarity in vocal layering and reduced low-end muddiness, to achieve a brighter, more compressed profile optimized for radio diffusion.[25]The hook's lexical pivot from "retarded"—a term causally linked in context to erratic, boundary-pushing fun—to "started" redirects the motivational cue toward straightforward activation, diluting the semantic edge of disorderly abandon in favor of generalized initiation.[26] This core modification, verifiable via direct lyric-audio comparison, underscores the versions' divergence in intensity while preserving thematic overlap in energizing listeners.[27]
Release and promotion
Single release details
The censored version, "Let's Get It Started", was issued as the fourth single from the albumElephunk on June 22, 2004, by A&M Records and Interscope Records.[28][1] Available in CD, 12-inch vinyl, and digital formats, the single supported U.S. radio rollout targeting Top 40 and rhythmic contemporary stations.[29][30]Editions incorporated remixes including the "Spike Mix", optimized for club environments with enhanced beats and extended structure.[31] Certain physical releases paired the title track with B-sides such as the original album version "Let's Get Retarded" or selections from Elephunk like "Hey Mama".[30][32]
NBA playoffs association
The revised version of "Let's Get It Started" was licensed for promotional use in NBA playoffs advertising starting April 2004, with four 30-second commercials featuring the track airing a minimum of 2,000 times across the six-week playoff schedule on networks including ABC and ESPN.[33][34] This adaptation from the album's original "Let's Get Retarded" involved lyrical changes to replace potentially objectionable terminology, enabling compliance with broadcast standards for family-oriented sports programming and facilitating widespread rotation during live telecasts.[33]The NBA tie-in provided causal acceleration to the song's visibility through repeated exposure in high-audience contexts, such as conference semifinals and the 2004 Finals matchup between the Los Angeles Lakers and Detroit Pistons, which drew average viewership exceeding 11 million per game on ABC. This promotional saturation preceded the single's commercial release and correlated directly with its chart trajectory, debuting on the Billboard Hot 100 in late July 2004, climbing to number 40 by August 21, and ultimately peaking at number 21 in October.[35][36] Such licensing arrangements exemplify industry practices where content modifications prioritize market-driven adaptability over unaltered artistic intent to maximize broadcast revenue and audience reach.[33]
Music video
Direction and filming
The music video for "Let's Get It Started" was directed by Francis Lawrence.[37] It was filmed in Los Angeles during April 2004, capturing nighttime urban street scenes to emphasize energetic group performances. Production involved a crew that included film producer Cales Dewart, focusing on dynamic shots of the Black Eyed Peas interacting in real-time city environments.[38] Technical specifications included color filming with a runtime of approximately four minutes and 3-channel stereo sound mixing.[37]
Visual themes and reception
The music video for "Let's Get It Started" depicts the Black Eyed Peas engaging in high-energy performances within a nighttime urbanLos Angeles setting, characterized by dynamic street scenes and synchronized group dancing.[37] Directed by Francis Lawrence, it showcases the members—will.i.am, apl.de.ap, Taboo, and Fergie—executing energetic choreography amid flashing lights and crowd interactions, symbolizing the song's theme of igniting collective excitement. The visuals emphasize urban vitality through rapid cuts between performers and background dancers, fostering a sense of communal hype without explicit narrative progression.Multicultural elements are evident in the casting, reflecting the group's diverse ethnic backgrounds and extending to the featured dancers and onlookers, which aligns with the track's inclusive partyethos by portraying a unified, cross-cultural gathering in an inner-city environment.[37] This approach avoids stereotypical urban tropes, instead highlighting rhythmic synchronization and joyful participation to evoke accessibility and shared energy. The absence of scripted dialogue or plot devices keeps the focus on visual rhythm, mirroring the song's repetitive, motivational structure.Upon release in 2004, the video garnered positive initial reception for its infectious energy and polished production, earning a 6.5/10 user rating on IMDb from early viewers who praised its dance sequences and urban aesthetic.[37] It received frequent rotation on MTV and VH1, contributing to the song's mainstream breakthrough by making the performance's hype visually compelling through quick-paced editing and vibrant lighting.[39] Critics and audiences noted the video's role in enhancing the track's memorability, with its street-dance motifs resonating as emblematic of early 2000ship-hop fusion.[1]
Critical and commercial reception
Reviews and accolades
Upon its 2004 single release, "Let's Get It Started" garnered praise from mainstream music critics for its high-energy party anthem qualities and broad appeal. AllMusic's Stephen Thomas Erlewine described the track as "a catchy and exuberant" song with "jock-jam potential," noting its slight lyrical alterations from the album version enhanced its radio-friendly vibe.[40]Rolling Stone included it among the "10 Best Jock Jams of the Moment" in 2011, retrospectively affirming its role as a crowd-energizing staple with "symbolic serendipity" in live settings.[41]The song's industry recognition culminated in a win for Best Rap Performance by a Duo or Group at the 47th Annual Grammy Awards, held on February 13, 2005, validating its commercial crossover success within hip-hop categories.[42] This accolade, shared among group members will.i.am, apl.de.ap, Taboo, and Fergie, highlighted the track's polished production and rhythmic drive as standout elements.[6]While mainstream outlets emphasized accessibility, some hip-hop commentators and purists critiqued the release as part of the Black Eyed Peas' broader pivot toward pop-infused rap, arguing it sacrificed underground authenticity for mass-market hooks. Rolling Stone's 2003 Elephunk album review implied such tracks represented "less inspired material" aimed at breakthroughs rather than artistic depth.[43] This perspective reflected empirical tensions in early 2000s hip-hop discourse, where the group's Fergie-era evolution drew mixed reactions from genre traditionalists favoring raw lyricism over upbeat, sanitized anthems.[44]
Chart performance and sales
"Let's Get It Started" entered the US Billboard Hot 100 at number 52 on the chart dated August 7, 2004, climbed to a peak of number 21 during the week ending October 9, 2004, and remained on the chart for 18 weeks.[45][46] It ranked number 88 on the Billboard Year-End Hot 100 for 2004.[47] The song demonstrated stronger performance in airplay metrics, reaching number 4 on the Pop Airplay chart and number 21 on Radio Songs.[4] On the digital sales front, it peaked at number 8 on the Billboard Digital Song Sales chart for the week ending November 27, 2004.[48]Internationally, the single attained higher peaks, including number 11 on the UK Singles Chart in 2004 and number 2 on the Australian ARIA Singles Chart.[49][50]
In the United States, "Let's Get It Started" was certified Gold by the Recording Industry Association of America (RIAA) in January 2005, denoting shipments of 500,000 units.[51] Certifications were later upgraded to account for digital downloads and streaming equivalents, implemented by the RIAA in the 2010s; the single reached 4× Platinum status for 4,000,000 units.[52]
^ Shipments figures based on certification alone. ‡ Includes streams equivalent to sales.[51][52]
Controversies
Debate over language sensitivity
The Black Eyed Peas' original 2003 track "Let's Get Retarded" from the album Elephunk employed the word "retarded" as idiomatic slang to convey excitement and uninhibited partying, a usage prevalent in hip-hop culture prior to that decade where it signified "going wild" or "losing inhibitions" without literal reference to intellectual disability.[53][23] This re-recording as "Let's Get It Started" in 2004 for radio and NBA playoff promotion stemmed from concerns that the term perpetuated stigma against individuals with intellectual disabilities, prompting advocacy groups like The Arc to urge alterations amid broader 2000s efforts to retire outdated medical descriptors repurposed as slurs.[54][55]Proponents of the change, often aligned with disability rights organizations, argued it advanced inclusivity by discouraging casual reinforcement of derogatory connotations, noting that "retarded"—originally a clinical term for developmental delays—had evolved into a pejorative that marginalized affected communities, even in non-literal contexts.[56] Such views gained traction through campaigns emphasizing empirical links between language and social attitudes, with data from advocacy reports showing heightened self-reported offense among disabled individuals exposed to the term in media.[57] However, these positions have faced scrutiny for overlooking subcultural norms, as hip-hoplyrics from the 1990s and early 2000s frequently deployed "retarded" synonymously with "crazy" or "intense" without contemporaneous backlash, suggesting selective enforcement driven by institutional sensitivities rather than uniform societal consensus.[58]Critics, including libertarian-leaning commentators, contended the edit exemplified overreach in linguistic policing, diluting artistic expression for corporate and broadcast palatability while ignoring the term's non-derogatory slang trajectory in urban vernacular, where causal usage prioritized phonetic flair over literal harm.[55][59] They highlighted inconsistencies, such as persistent uncensored slang equivalents like "crazy" or "insane" in other mainstream hits, attributing the pushback to amplified moral advocacy from media and academic sources prone to framing idiomatic language through offense-maximizing lenses, potentially eroding free speech without proportional evidence of causal injury.[60] Student discussions and music forums echoed this, viewing the alteration as an unnecessary concession that sanitized cultural authenticity, with empirical slang histories indicating "retarded" functioned as neutral hyperbole in pre-2004 rap contexts akin to "bananas" for eccentricity.[61][62]
2022 streaming platform changes
In February 2022, the track "Let's Get Retarded" from The Black Eyed Peas' album Elephunk was removed from major streaming services including Spotify and Apple Music, with the radio-edited version "Let's Get It Started" substituted in its place within the album's track listing.[61][63] Users first reported the disappearance around February 24, noting that the original, which featured lyrics unaltered from the 2003 release, had been available until shortly before without prior warning.[61] The substitution retained the core instrumentation but replaced instances of "retarded" with "it started" to comply with broadcast standards originally applied only to the single release.[63]This unannounced alteration by the platforms or associated rights holders occurred amid broader content moderation trends, where services proactively updated catalogs to preempt user complaints over terminology linked to intellectual disabilities, influenced by post-2020 shifts in publicdiscourse on language.[61] No statement from The Black Eyed Peas or their label, Interscope Records, confirmed the move, leaving the impetus attributed to streaming providers' algorithmic policies favoring sanitized versions to mitigate potential flags or backlash.[63]Fan reactions highlighted concerns over historical erasure, with discussions on Reddit forums decrying the swap as an infringement on artistic preservation; commenters noted the original's raw energy better suited the album's vibe and argued that retroactive edits distort cultural artifacts without consent.[61][63] Some users expressed surprise at the timing, observing it as a delayed response to accumulating sensitivities rather than immediate controversy, while others preferred the edited track's polish but lamented the loss of choice in accessing the 2003 master recording.[61] These responses underscored tensions between platform-driven curation and demands for unaltered archival access in digital music distribution.[63]
Cultural legacy
Media usage and sampling
The song gained prominence in sports media during the mid-2000s, serving as the theme for the 2004 NBA playoffs, including the Eastern Conference Finals and the Finals matchup between the Detroit Pistons and Los Angeles Lakers, where it aired repeatedly in promotional segments.[64][65] It became a common arena anthem across professional sports leagues, including NBA and MLB events, often played to hype crowds before key moments like first pitches or defensive plays.[66][67][68]In film and television, "Let's Get It Started" appeared on the soundtrack of the 2004 comedy White Chicks, underscoring energetic scenes.[69] It featured in the 2011 video game The Black Eyed Peas Experience, where players performed choreographed dance routines synced to the track across three dancer switches.[70] The song has sustained licensing revenue through synchronization deals in advertisements and media placements, valued for its celebratory, non-romantic themes suitable for broad commercial use.[71]Sampling of the track remains limited in major releases, with no prominent examples in party anthems by artists like LMFAO directly interpolating or reusing its core elements in verified productions. On platforms like TikTok, the original censored version has seen resurgence since 2023, with the Spike Mix garnering over 26,000 user videos incorporating it for dance challenges and throwback content, introducing younger audiences to the track.[72] No significant official remixes emerged in the 2020s, though social media virality has extended its sync licensing potential without new alterations.[73]
Long-term impact and reinterpretations
The success of "Let's Get It Started," released in 2004 as a sanitized version of the album track "Let's Get Retarded," propelled the Black Eyed Peas into a phase of arena and stadium dominance, with subsequent tours like the E.N.D. World Tour (2009–2010) and The Beginning Massive Stadium Tour filling large venues globally, including multiple nights at Stade de France in 2011.[74] This trajectory underscores the track's causal role in elevating the group's fusion of hip-hop beats with pop accessibility, influencing later EDM-rap hybrids by demonstrating how high-energy, radio-friendly production could bridge underground rap with electronic dance elements for mass appeal.[75][76]By October 2025, the song has accumulated over 600 million equivalent units in streams and sales across platforms, reflecting sustained digital longevity driven by playlist algorithms and nostalgic revivals, though this figure lags behind the group's later hits like "I Gotta Feeling."[77] Its remix-heavy structure and party-anthem vibe continue to inform genre-blending strategies, where causal analysis reveals that prioritizing melodic hooks over lyrical grit enabled crossover success but arguably homogenized hip-hop's confrontational roots into more palatable pop confections.Reinterpretations of the track often center on its title alteration, which avoided controversy over the slang term "retarded" to secure airplay, sparking retrospective debates on linguistic self-censorship. The 2022 removal of the original "Let's Get Retarded" from platforms like Spotify intensified these discussions, with proponents of unedited authenticity arguing it exemplified how sensitivity edits traded hip-hop's subversive edge—rooted in reclaimed street vernacular—for broader commercial viability, as evidenced by the censored version's certifications and enduring event usage.[61] This sanitization model, while empirically boosting sales and tours, has been critiqued for contributing to rap's mainstream dilution, where market-driven dilutions prioritize inclusivity over raw causal expression, per analyses of genre evolution.[78]
Credits
Personnel
The revised single version of "Let's Get It Started," released by Interscope Records in 2004, credits the following primary performers: lead and backing vocals by will.i.am (William Adams), Fergie (Stacy Ferguson), apl.de.ap (Allan Pineda), and Taboo (Jaime Gomez).[79] Fergie's addition to the group's lineup for this track marked her formal integration into The Black Eyed Peas, contributing to the song's vocal dynamics alongside the core members.[80]Production and engineering were led by will.i.am, who handled overall production and vocal engineering, supported by Dylan Dresdow on vocal engineering.[80] Mixing was overseen by Mark "Spike" Stent, assisted by David Treahearn and Rob Haggett.[80]Additional instrumentation and contributions include:
The single "Let's Get It Started" features the radio-edited version of the album track "Let's Get Retarded" from Elephunk, retitled and lyrically altered for broader appeal, with the lead track often denoted as the "Spike Mix" in digital and some physical editions.[28] Configurations vary by region, typically including B-sides from the Black Eyed Peas' prior albumBridging the Gap (2000), such as "The Way U Make Me Feel" or "Bridging the Gaps," alongside the original explicit version.
No.
Title
Length
1
"Let's Get It Started"
3:39 [3]
2
"The Way U Make Me Feel"
4:20 [3]
3
"Bridging the Gaps"
4:58 [3]
4
"Let's Get Retarded"
3:38 [3]
European maxi-single editions include an enhanced video component for the title track.[3]UK CD singles omit "The Way U Make Me Feel" in favor of a streamlined set emphasizing the title track's variants and "Bridging the Gaps."
No.
Title
Length
1
"Let's Get It Started"
3:37 [81]
2
"Let's Get Retarded"
3:38 [81]
3
"Bridging the Gaps"
4:56 [81]
Digital EPs replicate the maxi-single structure, explicitly labeling the lead as "Let's Get It Started (Spike Mix)" without additional remixes beyond the core edit.[28] These listings exclude extended album sequences from Elephunk, focusing solely on single-specific content.
Release history
"Let's Get It Started" serves as the edited single version of "Let's Get Retarded", the third track on the Black Eyed Peas' third studio albumElephunk, released June 24, 2003, by A&M Records and Interscope Records.[82][83] The single edition, featuring revised lyrics to replace "retarded" with "it started" for broader radio and promotional suitability, was issued as the album's fourth single on June 22, 2004.[84][28]The single appeared in multiple physical and digital formats, including CD maxi-singles, 12-inch vinyl records, and promotional EPs, primarily through A&M Records and Interscope imprints.[79] European releases included enhanced CD editions with video content, while U.S. distributions emphasized digital and airplay promotion tied to events like the 2004 NBA playoffs.[3][85]