Lord Apex (born Shaeem Santino Wright on 12 July 1996) is a British rapper, songwriter, and producer from White City in West London, recognized for his lo-fi hip-hop sound that fuses boom-bap rhythms, soulful R&B melodies, and experimental elements drawn from classic hip-hop and BritishCaribbean influences.[1][2][3][4]Raised in a culturally rich environment shaped by Jamaican heritage, reggae, and bashment alongside American rap icons like MF DOOM and Ghostface Killah, Wright began rapping at age 16 under the alias Tino Apex, releasing his early work C.R.A.T.E Diggin’ EP as a teenager.[5][4][6] His music often reflects introspective themes of personal growth, urban life, and cosmic imagery, influenced by retro-futuristic sci-fi and animation, as seen in tracks like "Rick & Morty."[4][7][4]A key figure in the UK underground scene since the mid-2010s, Lord Apex has built a prolific catalog through independent releases on platforms like Bandcamp and via labels such as E/M Worldwide, including the mellow Smoke Sessions mixtape series starting with Vol. 1 in 2016 and the experimental Interplanetary Funk LP.[8][3][9] His 2022 collaboration album Off the Strength with producers Cookin’ Soul marked a milestone in blending slick rhymes with Spanish production flair, while his 2023 debut studio album The Good Fight featured high-profile guests like Madlib and Freddie Gibbs, earning praise for its dynamic lyricism and evolution toward trap-infused sounds.[4][3][10]By 2025, Lord Apex continued expanding his reach with releases like the Where's Your Feet? album and Smoke Sessions Vol. 4, alongside new singles like "EM4" and "INITIAL P," and his Smoke Sessions Tour, solidifying his reputation as an innovative voice in global hip-hop.[10][11][12][13]
Early life
Childhood and upbringing
Shaeem Santino Wright, known professionally as Lord Apex, was born on July 12, 1996, in White City, a diverse neighborhood in West London, England.[1] Growing up in this multicultural urban environment, he navigated the complexities of estate life, including exposure to local community dynamics and the challenges of inner-city living that fostered resilience and introspection.[7] White City's vibrant, working-class setting, characterized by a mix of cultural influences from Caribbean, African, and European communities, shaped his early worldview, emphasizing community ties and creative expression amid socioeconomic pressures.[14]Wright's family played a pivotal role in his creative development, coming from a household steeped in artistic traditions. His father, a DJ and producer, introduced him to foundational hip-hop sounds through records featuring artists like Wu-Tang Clan and Busta Rhymes, while VHS tapes of 1990s MTV Base provided early visual and auditory inspirations.[14] His mother, skilled in art and painting, and aunts who were breakdancers and performers in stage shows and theater, reinforced a familial culture of creativity, making artistic pursuits feel like a natural inheritance in their large, supportive family.[15] This environment, combined with his sister's introductions to UK garage acts like So Solid Crew, exposed him to a broad spectrum of music from a young age, including Jamaican reggae influences that broadened his perspective before hip-hop became central.[14] However, childhood experiences also included emotional trauma, stemming from a lack of visible healthy relationships in his surroundings, which led to built-up emotional barriers he later addressed through personal reflection.[7]Around 2016, Wright transitioned from his initial stage name, Tino Apex, to Lord Apex, a moniker inspired by hip-hop producer Madlib's alter ego Quasimoto (also known as Lord Quas).[4][16] This change marked a period of personal growth, aligning with his maturation and desire to embody a more commanding, evolved identity amid his evolving creative journey.[11]
Initial musical influences
Lord Apex's initial musical influences were shaped by his upbringing in White City, West London, a diverse area that exposed him to a blend of Caribbean sounds and urban hip-hop culture from an early age. Growing up in a Caribbean household, he was immersed in reggae and dancehall through family traditions, such as Sunday sessions where these genres played alongside everyday activities. This environment fostered his early appreciation for rhythmic cadences and vocal deliveries, which he later drew upon in his own experimentation with music. By his mid-teens, around Year 9, Apex began visiting local studios and observing street life, sparking his interest in beat-making and rapping as a creative outlet.[17][18][14]Reggae and dancehall pioneers played a foundational role in Apex's pre-career inspirations, influencing his flow and melodic phrasing before he released any tracks. Artists like Buju Banton, Capleton, Vybz Kartel, Beenie Man, and Bounty Killer stood out for their dynamic cadences, which Apex credits with teaching him how to craft versatile rhythms. He has described Jamaican music's impact as profound, noting that it provided the "best cadences when it comes to finding flows," a skill he honed by emulating these styles in informal freestyles and home recordings during the late 2000s. This cultural heritage from his family's Jamaican roots encouraged him to blend island-infused energy with other genres, setting the stage for his entry into music production.[17][18]Apex's shift toward hip-hop came through exposure to American and UK scenes, particularly the golden era and underground elements that emphasized abstract, sample-heavy production. Early hip-hop figures like Method Man, Wu-Tang Clan, Busta Rhymes, and 50 Cent captivated him with their effortless style and storytelling, inspiring his initial attempts at rhyming over downloaded beats in the late 2000s. He soon gravitated toward lo-fi hip-hop aesthetics, influenced by 1990s boom-bap and cloud rap innovators such as J Dilla, MF DOOM, and Madlib, whose experimental, "otherworldly" sounds encouraged him to break conventional rules in his demos. UK grime acts like D Double E and So Solid Crew added a local edge, blending with West London's jazz-infused underground scene to fuel his beat-making hobbies and pre-release sound experiments. Additionally, cloud rap elements from artists like Mac Miller and Isaiah Rashad contributed to his adoption of hazy, introspective vibes. These influences collectively drew Apex into music as a means of personal expression before his 2014 debut.[17][14][19][20]
Career
Independent beginnings (2014–2017)
Lord Apex entered the music industry in 2014 at the age of 17, launching his solo career on SoundCloud under the moniker Tino Vintage, a nod to his middle name Santino and affinity for vintage clothing. His debut track, "Bebop" produced by Solipsis, was uploaded on October 5, 2014, showcasing an experimental rap style that blended introspective lyrics with hazy, atmospheric beats. This initial release marked the beginning of his grassroots efforts to build an online presence in the UK's underground hip-hop scene.[2][21]In 2016, Apex released his debut mixtape, Smoke Sessions, Volume One, on October 31 via Bandcamp, self-distributing the project to cultivate a dedicated following. The eight-track effort featured highlights such as "Plug Soon Come" featuring Dash Green (produced by SKL_), "Weed to My System" (produced by Nxstalgic), and self-produced cuts like "Smoke Sessions," "3x4," and "24," which emphasized laid-back flows over lo-fi instrumentals evoking jazz and boom-bap influences. The mixtape garnered positive reception in niche UKhip-hop circles for its hazy introspection and compact structure, helping Apex establish cult credibility among underground listeners.[22][23]Apex adopted a DIY approach to production during this period, crafting lo-fi beats in his bedroom using accessible tools and free software to create timeless, sample-heavy soundscapes inspired by producers like J Dilla. This self-reliant method allowed him to maintain creative control and release music independently without major label support. To gain traction, he performed early live freestyles and gigs at local London venues, honing his stage presence and connecting with emerging artists in the West London rap community.[2][11]
Breakthrough period (2018–2021)
Lord Apex's breakthrough gained momentum with the release of Smoke Sessions, Vol. 2 on January 25, 2019, a nine-track project that built on his earlier lo-fi aesthetic while introducing more introspective and jazzy elements produced by artists like Toonorth and False Cut.[24] The EP's hazy, atmospheric tracks, such as "EM3," resonated with listeners seeking relaxed, weed-infused vibes, contributing to expanded visibility on streaming platforms like Spotify and SoundCloud, where it helped cultivate a growing cult following among UK underground hip-hop enthusiasts.[2] This release marked a step up from his independent mixtapes, showcasing an evolving sound that balanced raw lyricism with polished production, solidifying his reputation as a consistent force in the scene.[2]In 2020, Apex collaborated with New York producer V Don on the EP Supply & Demand, released on September 3 via Daupe!, which highlighted their transatlantic chemistry through a production process that emphasized authentic, unforced flows over V Don's soulful, boom-bap beats.[25] Apex recorded verses prolifically before refining them into a cohesive project, drawing inspiration from V Don's work with acts like A$AP Rocky and Griselda, while V Don praised Apex's meditative style for boosting his own creative confidence.[25] Critics lauded the duo's synergy on tracks like "UK Shit" and "Wise Woke," noting Apex's hazy, introspective rhymes paired with features from US artists such as Willie The Kid, CJ Fly, and Murs, which blended UK grit with American underground influences to earn acclaim for its laid-back yet compelling delivery.[26]The COVID-19 pandemic disrupted Apex's live momentum in 2020, most notably by canceling a planned European tour supporting Yasiin Bey (formerly Mos Def), which limited direct fan interactions and stalled his growing stage presence.[2] Despite this, he maintained output through digital releases like Supply & Demand, sustaining online engagement amid widespread venue closures across the UK and US.[2]Apex's first major features during this period, including appearances on Boiler Room sessions and ColorsxStudios videos around 2020, alongside guest spots on Supply & Demand, introduced his sound to broader UK and US audiences, bridging his London roots with international hip-hop circles and amplifying his underground profile.[26] These platforms showcased his distinctive flow to global viewers, fostering cross-Atlantic connections that positioned him as an emerging voice in the genre.[27]
Established phase (2022–present)
In 2022, Lord Apex solidified his presence in the UK hip-hop scene with two collaborative projects that highlighted his versatility and growing international connections. Earlier in the year, Off the Strength with Spanish production duo Cookin Soul emphasized resilience through gritty, street-level narratives, blending Apex's witty lyricism with crunchy boom-bap drums and hazy, smoker-friendly beats that underscored themes of hustling and endurance.[28][29] Later that year, Joga Bonito, produced entirely by Brazilian beatmaker El Lif Beatz, drew heavy inspiration from Brazilian culture, with its title translating to "play beautiful" in Portuguese, evoking themes of skillful, effortless artistry amid personal perseverance.[30] The album's production featured smooth, floating instrumentals that complemented Apex's laid-back flows, as noted in fan discussions praising tracks like "Ronaldinho" for their vibey outros.[31] These releases built on his earlier mixtape momentum, showcasing Apex's ability to adapt to diverse production styles while maintaining a core of introspective resilience.[32]Apex's debut studio album, The Good Fight, arrived in November 2023, marking a pivotal maturation in his artistry through a blend of high-profile collaborations and experimental recording. The title track, produced by Madlib, stemmed from an organic connection facilitated by Apex's manager and mutual associates like Krondon, with the beat reassigned after initial production hurdles, highlighting Apex's willingness to embrace risk and failure in the studio.[3] Themes of resilience permeated the project, reflecting personal and global struggles as a metaphor for perseverance, with tracks like "Muuma" tributing his mother and "For the West" nodding to his London roots.[3] Guest features included Freddie Gibbs on "Phoenix" (produced by Argov), MAVI on "Back Outside" (Black Noi$e), and Greentea Peng on "In Your Heart," alongside contributions from DJ Khalil and Jake One, creating an "exquisite" sonic palette of organic, jazz-infused hip-hop that earned critical praise for its near-perfect execution.[33][34]By 2024, Apex continued his evolution toward more polished, soulful rap with Where's Your Feet?, a collaborative EP with El Lif Beatz that revisited their Brazilian-infused chemistry from Joga Bonito. Released as his first major output post-The Good Fight, the project featured moody, soulful tracks like "Raise The Price" and shimmering cuts such as "Tootsie Roll," emphasizing cultural impact and personal reflection through sleek, classic hip-hop production that paid homage to underground influences like MF Doom.[35][36] This work demonstrated Apex's refinement in blending introspective bars with vibrant, head-nodding beats, solidifying his reputation for fruitful producer partnerships.[37]In 2025, Apex concluded a defining chapter with Smoke Sessions 4, the final installment in his decade-long series, reviewed as a reflective project that "clears the smoke" on his hazy, lo-fi era. Released in September, the 16-track album featured boom-bap drums and soulful samples, evolving his style into a more meditative blend of '90s New York influences and London introspection, with standout production on tracks like "Vision" by Hugo Chegwin.[38] Themes of philosophical lyricism and reinvigorated storytelling marked the end of the saga, positioning Apex for future innovations in UK rap while defying direct comparisons through its timeless, trance-like haze.[39][40] Following the release, Apex embarked on a UK and Europe tour to support Smoke Sessions Vol. 4, further expanding his live presence.[41]
Musical style
Genre characteristics
Lord Apex's music is characterized by a fusion of lo-fi hip-hop, jazz rap, and cloud rap, featuring hazy, smoke-filled beats that evoke a dreamy, atmospheric quality through minimalistic sampling and subtle layering.[3][42][16] This sonic palette draws from underground hip-hop traditions, incorporating sleepy bounces, syrupy flows over clattering drums, and haunting piano riffs that create an introspective, mellow vibe distinct from the high-energy aggression of UK drill or grime.[16][38][43]A key element of his genre traits is the integration of live instrumentation, such as saxophones and pianos, which add organic textures and jazz-tinged nuances to the tracks, often in collaboration with producers like El Lif Beatz.[16][44][35] These elements contribute to a soul-tinged lo-fi aesthetic, blending boom bap rhythms with experimental, spacey undertones reminiscent of '90s New Yorkhip-hop influences while maintaining a contemporary, stoner-rap edge.[45][38]Over time, Apex's sound has evolved from raw, bedroom-produced tracks released on platforms like SoundCloud—marked by sparse, unconventional beats—to more polished, layered mixes that retain their hazy essence but incorporate richer production details, as heard in albums like The Good Fight.[16][27][33] This progression highlights a shift toward greater sonic depth without abandoning the relaxed, meditative core that defines his genre identity.[43][3]
Themes and production
Lord Apex's music frequently explores themes of personal struggle and mental health, drawing from his own experiences with childhood trauma and generational pain. In projects like Smoke Sessions Volume 3, he delves into the process of dismantling emotional barriers built from a lack of exposure to healthy relationships, using tracks such as "High Forever" to reflect on love as a catalyst for healing.[7] His debut album The Good Fight (2023) embodies self-empowerment amid adversity, with Apex describing it as a narrative of "fighting for your life when it feels like the whole world is against you," emphasizing resilience against systemic and personal challenges.[46] Urban life motifs appear through references to West London environments and social justice issues, as seen in "Rise Up," inspired by events like the George Floyd protests, highlighting community endurance.[7]His lyrical style is characterized by introspection and poetic flows, prioritizing emotional depth over braggadocio, with inventive wordplay that weaves personal reflection and cultural commentary. Apex employs seamless shifts in delivery, from melodic choruses to razor-sharp verses, often infusing jazz-tinged elements for a dreamy, layered quality, as evident in Smoke Sessions Vol. 4's eclectic sound palette blending boom bap and liquid D&B.[39] This approach fosters vivid, narrative-driven bars that avoid excess, focusing instead on therapeutic expression, such as in "Out The Water," where he questions broader existential meanings.[44]In production, Apex adheres to an organic philosophy, favoring natural, risk-taking processes that push sonic boundaries without over-reliance on polished formulas, often collaborating closely with producers to maintain authenticity. His 2022 album Off The Strength, entirely produced by Cookin Soul, exemplifies this through cosmic, boom-bap-rooted beats that blend eclectic influences from past and present hip-hop eras.[4] This hands-on ethos extends to his creative workflow, where experimentation and failure are embraced as part of evolution.[3]Apex incorporates vegan and organic motifs into his professional demands, reflecting a holistic creative ethos that connects wellness to artistry. His tour rider specifies plant-based items like hummus and guacamole with lightly salted Doritos, ginger shots, organic wine, fresh fruits, Manuka honey, and lemon-ginger tea, underscoring a commitment to natural sustenance that mirrors his music's grounded, introspective vibe.[3] This lifestyle integration positions his work as an extension of personal growth, treating music, fashion, and health as interconnected pillars of self-expression.[3]
Other ventures
Fashion collaborations
Lord Apex's early foray into fashion was closely tied to his initial stage persona, Tino Apex (initially launched as Tino Vintage), adopted in 2014 as a nod to his passion for vintage clothing, which influenced his aesthetic during his independent beginnings.[2] This affinity for retro styles laid the groundwork for subsequent partnerships with prominent streetwear brands, including Supreme and Carhartt, where he featured in major campaigns that blended his musical identity with urban fashion narratives.[47] His collaborations extended to other labels such as New Balance, Salomon, and Aeliza, often showcasing him in editorial campaigns that highlighted streetwear's intersection with hip-hop culture, as seen in Carhartt WIP's Fall/Winter 2022 lookbook and Salomon's ACS + CSWP urban exploration series in 2023.[48][49][50]Apex's personal wardrobe draws heavily from 1990s hip-hop icons like Wu-Tang Clan and Busta Rhymes, as well as jazz-infused production pioneers such as J Dilla and MF Doom, creating a curated look that emphasizes layered, nostalgic pieces like oversized fits and heritage sneakers.[14] This aesthetic permeates his visuals, appearing in music videos through smoky, era-evoking ensembles and in photoshoots where he pairs vintage-inspired items with contemporary brands, such as a Supreme jacket with Prada pants in a 2023 Office Magazine editorial.[18] He has described this style as an organic extension of his sound, noting that "clothes are just as important as the music" and directly correlate with his lifestyle and artistic evolution.[47]Apex has gained prominence in fashion media, appearing in Metal Magazine where he discussed how his evolving style mirrors his maturation as an artist, emphasizing bold yet comfortable outfits that reflect daily moods.[47] In 2024, he covered Rollacoaster Magazine's Spring/Summer issue, styled in west London-inspired looks that underscored fashion's role in amplifying his rap persona alongside emerging UK talents.[51]Looking ahead, Apex has expressed intentions to formalize his merchandise into a full clothing line post-2023, moving beyond tour-exclusive items like Champion collaborations to a broader brand scale, with new production batches already underway to rival established hip-hop fashion empires.[18][3]
Lord Apex maintains a low-key and enigmatic public persona, deliberately steering clear of mainstream hype in favor of organic growth and authentic connections with his audience. In a 2025 interview with The Culture Crypt, he emphasized prioritizing physical releases like CDs, cassettes, and vinyl over heavy social media engagement, describing himself as fun and bubbly off-stage but vulnerable and confident in his artistic expression. This approach allows him to focus on creating tangible moments rather than chasing trends, positioning him as a cult figure in the UK undergroundrap scene.[11]His advocacy for veganism and natural living is evident in both his personal choices and professional demands. Apex has referenced adopting a vegan diet in his lyrics, such as on the 2022 track "RAP 101" where he states, "Matter fact been eating vegan, eating vegan." This aligns with his tour rider, which specifies organic and healthy items including hummus, guacamole, fresh fruits, ginger shots, and lemon-ginger tea, as detailed in a 2023 Dazed profile where he described keeping things "healthy and organic" and "natural." These practices reflect a broader commitment to wellness that extends beyond music into his lifestyle.[52][3]Apex has also engaged with mental health awareness, expanding discussions from his music to public interviews. He has spoken openly about battling seasonal depression and the importance of emotional self-awareness, noting in the 2025 Culture Crypt conversation his efforts to "avoid seasonal depression and shit" while using vulnerability in tracks like "EM4" to process negativity. Emotional openness, including recurring dreams tied to past experiences, informs his creative process and helps him connect with fans on personal growth. These themes occasionally overlap with his album content, where introspection aids in navigating mental challenges.[11]Rooted in White City, West London, Apex maintains strong community ties, supporting local artists and voicing concerns about urban changes. He participated in a 2022 Tommy Jeans campaign that highlighted West London's music scene alongside producers like Jordss and Keyrah, celebrating the area's creative ecosystem. In a 2021 Complex interview, he addressed gentrification directly, stating, "Gentrification will happen, but I'm not gonna let it happen to me," underscoring his resolve to preserve his cultural foundations amid the city's transformations. As part of the local rap community, he continues to champion emerging talents from his neighborhood.[53][17]
Touring career
Early performances
Lord Apex's early live performances emerged in the mid-2010s amid London's underground hip-hop scene, initially under his original stage name Tino Apex before transitioning to his current moniker. The name change reflected his evolving artistic identity and commitment to reaching the "apex" or pinnacle of success, alongside vintage aesthetics in both music and style.[2]One of his first notable appearances occurred on January 18, 2015, at the Allsortz Open Mic event held at Rich Mix in east London, where he collaborated with rapper DC Scribbla. Together, they delivered an original piece by Apex that explored the personal difficulties and obstacles faced on the path to musical success, marking an early showcase of his introspective lyricism in a raw, supportive open-mic environment.[54]These grassroots outings in small London venues and open mics from 2015 to 2017 allowed Apex to hone his stage presence and build confidence, building directly on the momentum from his initial SoundCloud uploads that began in 2014 under Tino Apex. By embracing the "SoundCloud rapper" label, he focused on consistent self-promotion through frequent releases, which translated to intimate live sets emphasizing freestyle elements and personal narratives.[2]With the release of his debut mixtapeSmoke Sessions Vol. 1 in late 2016, Apex's performances increasingly drew from its tracks as foundational setlists, blending lo-fi production with on-stage freestyles to connect with small but dedicated crowds in local clubs. This period solidified his shift to full Lord Apex branding, moving away from Tino Apex sets toward a more polished, thematic presence centered on jazz-infused rap and cultural reflection.[2]
Major international tours
Lord Apex was scheduled to enter major international touring in April 2020 as a supporting act on Yasiin Bey's Black on Both Sides 20th Anniversary Tour across Europe, but the dates, including a planned show at La Sirène in Paris on April 17 alongside James The Prophet (rescheduled from February 1 due to Yasiin Bey's respiratory issues), were impacted by the COVID-19 pandemic and did not proceed as planned.[55] This opportunity, though affected, marked an early step in his exposure to international crowds amid the challenges of the early COVID-19 period.In March and April 2022, Apex supported Freddie Gibbs on the EUROPE 22 Tour, a series of sold-out dates across the UK, Ireland, and continental Europe, including stops in Manchester, London, and Berlin. The tour significantly boosted his visibility among European fans, fostering growth in his continental following through shared bills with the acclaimed American rapper and introducing his jazz-infused sound to new markets.[56]Apex transitioned to headlining with the Smoke Sessions Europe Tour in late October 2023, his third major outing spanning the UK, Ireland, and Europe with 25 dates announced. This run celebrated his ongoing Smoke Sessions mixtape series, drawing crowds to venues like The Workman's Club in Dublin and various continental spots, solidifying his presence as a live performer capable of commanding international stages.[57]From 2024 onward, Apex continued expanding his touring footprint with the "The Good Fight" UK and EU Tour in early 2024, promoting his debut studio album of the same name through dates in cities like Oslo and London.[58] In 2025, he launched the Smoke Sessions Tour across the UK and Europe, coinciding with the release of Smoke Sessions Vol. 4, featuring stops in Leeds, Bristol, and Hamburg to showcase tracks from the project and earlier works like the 2024 collaborative EP Where's Your Feet? with El Lif Beatz.[59] That year, Apex also supported Freddie Gibbs on select tour dates, further enhancing his profile in the global hip-hop scene as of November 2025.[10]
Discography
Studio albums
Lord Apex's studio albums mark key milestones in his career, transitioning from mixtape foundations to more structured, commercially oriented full-length projects that emphasize lyrical depth and innovative production. Key releases include the experimental Interplanetary Funk LP in 2017, collaborative efforts like Off the Strength (2022) with Cookin’ Soul and Joga Bonito (2022) with El Lif Beatz, his debut The Good Fight in 2023, and Where's Your Feet? (2024) with El Lif Beatz, exploring bolder sonic experimentation.Interplanetary Funk, released independently on May 29, 2017, via Bandcamp, is an experimental full-length project comprising 22 tracks with contributions from various producers. It blends lo-fi hip-hop, jazz influences, and cosmic themes, reflecting Apex's early innovative approach.[60]Off the Strength, a collaboration with producers Cookin’ Soul released on March 10, 2022, features 12 tracks showcasing Apex's slick rhymes over Spanish-infused production. The album highlights international flair and earned acclaim for its cohesive vibe.[61]Joga Bonito, a collaborative album with El Lif Beatz released on October 21, 2022, spans 10 tracks with Brazilian influences, including guest Akira Presidente on "La Cidade." It emphasizes funk and hip-hop fusion, adding to Apex's diverse sound.[62]The Good Fight, released on November 10, 2023, via E/M Worldwide, serves as Apex's debut solo studio album and comprises 12 tracks. Largely self-produced by the artist alongside contributions from acclaimed producers including Madlib on the title track and DJ Khalil on several cuts, the project features guest appearances from Freddie Gibbs, MAVI, and Greentea Peng. It delves into themes of perseverance, resilience, and introspection amid personal and industry challenges, drawing from Apex's experiences in the underground scene. Critics lauded the album for its cohesive blend of boom-bap influences and modern lyricism, with Clash Magazine noting Apex "excels" in delivering a polished yet raw narrative. The release solidified his reputation, earning positive reviews for elevating his artistry beyond earlier mixtapes.[34][3][63]In 2024, Apex followed with Where's Your Feet?, a collaborative studio album with Brazilian producer El Lif Beatz, released independently on September 27, 2024, through platforms like Bandcamp and Spotify under Daupe!. Spanning 7 tracks, the project highlights experimental elements such as jazz-infused beats, off-kilter rhythms, and atmospheric sampling, marking a departure from traditional hip-hop structures. Guest spots from Asher Roth and others add layers to its exploratory vibe. The album garnered streaming success, amassing significant plays on Spotify and contributing to Apex's growing digital footprint in the UK rap landscape. Reception highlighted its innovative production and Apex's versatile flows, positioning it as a bold evolution in his discography.[64][65][35]
Lord Apex's mixtape output centers on the Smoke Sessions series, a cornerstone of his underground discography that began as a platform for raw, introspective lyricism over hazy, jazz-inflected beats. Launched in 2016 with Volume One, the project was initially distributed as a free digital download on Bandcamp, featuring compact tracks produced by collaborators like SKL_ and Nxstalgic_, emphasizing lo-fi aesthetics and themes of street life and personal growth.[22] This DIY approach allowed immediate accessibility, fostering early grassroots support among UK hip-hop listeners.The series evolved significantly across installments, shifting from shorter, freestyle-heavy formats to more expansive, narrative-driven works with diverse production. Volume Two, released in 2019, expanded on this foundation with soulful samples and sharper flows, amassing over 6 million streams and solidifying Apex's reputation for laid-back yet intricate bars.[66] By Volume Three in 2021, the tapes incorporated unorthodox elements like accordion loops on tracks such as "Vernacular" (produced by Ben Mulade), delving deeper into themes of self-doubt, improvement, and the pitfalls of success, while maintaining free streaming availability on SoundCloud to encourage widespread sharing.[27][67] The culmination arrived with Volume Four in September 2025, marking the series' finale; here, Apex adopted a more hands-on production role, rewriting verses for precision and blending dreamy soundscapes with eclectic influences, as highlighted in reviews praising its razor-sharp introspection.[11][68] These releases, often name-your-price or freely streamable, exemplified Apex's commitment to an open distribution model that prioritized fan engagement over commercial barriers.[69]In 2020, Apex ventured into a collaborative effort with producer V Don on Supply & Demand, a raw, boom-bap-leaning project released initially on SoundCloud and Bandcamp in September, later expanded to a deluxe edition. Clocking in at around 30 minutes across 11 tracks like "UK Shit" and "Wise Woke" (featuring Willie The Kid), it adopted a mixtape-style format with minimal polish, focusing on gritty lyricism and V Don's sample-heavy beats to capture underground energy.[70][71]Collectively, the Smoke Sessions tapes and Supply & Demand have cultivated a dedicated international fanbase, serving as foundational building blocks for Apex's career by driving organic growth through platforms like SoundCloud and YouTube, where Vol. 3 alone garnered tens of thousands of plays per track.[27] This loyalty, evidenced by Apex's 174,000 monthly Spotify listeners and enthusiastic responses to tour announcements, underscored the series' role in establishing his cult status before transitioning to more structured studio albums.[10][38]
EPs and singles
Lord Apex has released several extended plays (EPs) throughout his career, often self-released via Bandcamp and emphasizing his signature lo-fi, jazz-infused production and introspective lyricism. His early EPs, such as the 2013 GXLDEN ERV EP, showcased collaborations with producers like Freddie Joachim and MF DOOM samples, establishing his affinity for boom bap and soulful beats across four tracks. Similarly, the C.R.A.T.E Diggin' EP from the same year featured ten tracks produced by Infamous, highlighting crate-digging influences with raw, underground vibes.[72][73]In 2014, VIRTUAL DOJO 1996 expanded on these themes with 14 tracks blending hip-hop and instrumental elements, reflecting Apex's martial arts-inspired aesthetic and ninja motif. The 2015 EP Hyōkō Meisō (Elevation/Meditation), released on Inner Ocean Records as a cassette, delved into meditative soundscapes with hazy production, marking a pivotal shift toward more atmospheric, cloud rap-leaning material. Later EPs like S.O.I.L (2018), a five-track collaboration with The Kount, captured summery, laid-back energy with tracks such as "Make It Work" and "Sunny Daze," produced under the "Suns Out in London" banner. The collaborative Stuck in Motion EP (2018) with Finn Foxell and Flowzart included eight tracks like "Amazon" and "Bounce," focusing on bouncy, funk-infused rhythms. More recently, HIGHSOLATION (2020) compiled seven archival tracks from 2018–2019, including "So Into You" and "Same Me" produced by Pablo Pullen, serving as a reflective anthology of his evolving sound.[74][75][76][77]Apex's singles often function as standalone releases or album previews, frequently digital-only and tied to promotional cycles or tours. Notable examples include "EM3" (2019), produced by Toonorth, a hazy, introspective cut that garnered attention for its smooth delivery and visual accompaniment. "Speak For Yourself" (2021), a concise 1:56 track, exemplified his minimalist approach with sharp bars over subtle beats, serving as a lead single for Smoke Sessions 3. In 2023, "Phoenix" featured Freddie Gibbs and was produced by Argov, delivering an upbeat, soulful vibe that highlighted Apex's growing international collaborations and marked a departure toward more polished production. Recent digital singles promoting tours and upcoming projects include "Raise The Price" (2024), a gritty reflection on ambition; "Where's Your Feet?" (2024), blending humor and introspection; "The Good Fight" (2023) with production nods to Madlib influences; and 2025 releases like "Initial P," produced by neosuuu and recorded in New Zealand, and "EM4," produced by Angus Luke, both previewing Smoke Sessions Vol. 4 with ties to his global touring schedule. "Warmest Winter" (2025) further extended this run, offering seasonal, mellow introspection.[78][79][80][81][82][83][84]Apex has also made guest appearances on other artists' tracks, contributing verses that align with his laid-back yet incisive style. Examples include his feature on WiFiGawd's "Catch Me Outside" from the 2025 album THE DYNASTY, where he delivers a concise, atmospheric contribution amid trap-leaning production. Earlier, he appeared on tracks like Black Josh's releases and various UK underground compilations, though his features remain selective and focused on synergistic collaborations up to 2025.[85]
Release Type
Title
Year
Key Details
EP
GXLDEN ERV EP
2013
4 tracks; prods. by Freddie Joachim, MF DOOM samples