Message of Love
"Message of Love" is a new wave rock song written by Chrissie Hynde and performed by her band, the Pretenders. Released as a single in early February 1981 to coincide with Valentine's Day, it served as the lead single from the band's second studio album, Pretenders II, and also appeared on their EP Extended Play. The song entered the UK Singles Chart at number 28 on February 14, 1981, and peaked at number 11, marking a commercial success for the band.[1] The track features a driving two-chord punk-influenced guitar riff, straightforward verses without a traditional chorus, and a key change in the bridge, embodying the band's raw energy and Hynde's direct songwriting style. Lyrically, it presents a pragmatic perspective on romantic love as a mutual commitment to support and resilience, with lines like "We are all of us in the gutter / But some of us are looking at the stars" drawing from an Oscar Wilde quote to underscore perseverance in relationships. Recorded at Pathé-Marconi Studios in Paris by the band's original lineup, the song captured the Pretenders' sound. Its official music video, directed by Mark Robinson, aired as the 19th video on MTV in August 1981, contributing to the band's growing international visibility despite limited U.S. single promotion, where it did not chart on the Billboard Hot 100 but reached number 44 on the Dance Club Songs chart.[2][3]Development
Background
"Message of Love" was penned solely by Chrissie Hynde, the Pretenders' lead vocalist and principal songwriter, originating as a rough sketch amid the band's transitional phase in the early 1980s, shortly after the breakthrough success of their eponymous debut album in 1980. The track took shape during this period of intense activity, as Hynde drew from her experiences to craft new material under pressure from the label to deliver a follow-up record. At the time, the Pretenders' lineup consisted of Hynde on vocals and rhythm guitar, James Honeyman-Scott on lead guitar, Pete Farndon on bass, and Martin Chambers on drums. This core group, which had propelled the band's rapid rise, faced mounting challenges including personal struggles and tensions over substance abuse that tested their cohesion following the debut's acclaim. Conceptualized in late 1980, the song's inception was influenced by the band's grueling UK and US tours, which amplified the era's emotional and professional strains. Hynde's initial spark came from contemplating themes of love and endurance within the rock landscape, with the title directly nodding to Jimi Hendrix's song "Message to Love" as a symbol of that resilient spirit.[4]Recording
The recording of "Message of Love" took place at Pathé Marconi Studios in Paris, France, during sessions in 1980–1981 for the band's second album, Pretenders II.[5] The production was overseen by Chris Thomas, who had previously worked with the band on their debut album, with engineering handled by Bill Price.[5] These sessions, which also included work at Wessex Studios in London, allowed the band to capture a fresh energy amid their creative pressures. The track was completed in approximately two hours with minimal prior rehearsals, a departure from the band's typical process. Drummer Martin Chambers recalled the spontaneous nature of the session: "We never really got into the studio without any rehearsal and recorded a song, but we have done that once and that was ‘Message of Love’… Chrissie likes to come to the band when she has a song finished in her mind… but this time she hadn’t really finished it and so we just… rehearsed it already set up in the studio and it was on tape in two hours, basically."[6] This quick setup for the drum track and overall band performance emphasized a raw, energetic take to evoke the Pretenders' live intensity, prioritizing immediacy over polished overdubs. The song's inception stemmed briefly from a rough sketch by Chrissie Hynde, which the group fleshed out on the spot.[6] Key production decisions included an initial experiment with sound effects, such as recordings of car accidents captured on Paris streets, which were later removed to streamline the final mix. Bassist Pete Farndon noted that these elements were incorporated early but ultimately stripped out to maintain focus on the band's instrumentation.[6] The personnel featured the core lineup of Hynde on vocals and rhythm guitar, James Honeyman-Scott on lead guitar—whose distinctive riffs drove the track's punchy dynamics—Farndon on bass, providing a solid, propulsive foundation, and Chambers on drums.[5] This collaborative effort highlighted the band's chemistry during a transitional period, resulting in a concise yet powerful recording that preserved their punk-inflected rock edge.[6]Composition
Music
"Message of Love" is classified as a rock song incorporating new wave and punk elements, aligning with The Pretenders' post-punk style characterized by raw, stripped-down instrumentation rooted in 1970s and 1980s new wave.[7] The track features straightforward verses without a traditional chorus, with a distinctive stop-start rhythm that propels its energetic drive and instrumental breaks after verses. It is built on a driving two-chord punk-influenced guitar riff and includes a key change in the bridge.[8][9] The song's upbeat tempo clocks in at 143 beats per minute, contributing to its runtime of 3:27.[10] Instrumentation centers on Chrissie Hynde's rhythm guitar providing churning strums and massive chords, complemented by James Honeyman-Scott's lead guitar, which includes a barnstorming distorted solo.[11] Pete Farndon's bass lines form a prominent foundation in the rhythm section, while Martin Chambers delivers dynamic, tom-laden drumming with impressive snare work that adds skittering fills and a thunderous, complicated beat.[12][13] The arrangement echoes 1960s rock influences blended with the band's post-punk edge, creating a tough, driving rocker.[14]Lyrics
The lyrics of "Message of Love," written by Chrissie Hynde, center on the core theme of love as a powerful force that fosters urgency, mutual connection, and immediate action in relationships, portraying it as an essential purpose for human existence. The song opens with direct declarations emphasizing the fleeting nature of time and the imperative to embrace love without delay: "Now the reason we're here / As man and woman / Is to love each other / Take care of each other." This sets a tone of immediacy, urging listeners to prioritize emotional bonds amid life's transience. The refrain reinforces this through repetitive invocations, such as "Talk to me, darling, with a message of love," which underscore love's role in sustaining resilience and unity.[15] A notable literary reference appears in the second verse, incorporating Oscar Wilde's quote from his 1892 play Lady Windermere's Fan: "We are all of us in the gutter / But some of us are looking at the stars." Hynde adapts this to symbolize aspiration and hope persisting through hardship, contrasting the "unkind" realities of daily life—"Look 'round the room / Life is unkind / We fall, but we keep gettin' up / Over and over and over"—with the elevating potential of love. This allusion highlights themes of perseverance and optimism, framing love as a guiding light that elevates individuals beyond mundane struggles.[9][15] Hynde's writing style in the song employs a direct, conversational tone that draws from her personal experiences navigating love within the demanding rock lifestyle, reflecting a pragmatic perspective on relationships as sources of mutual support rather than dependency. She has described her approach to love songs as avoiding clichés, instead emphasizing self-sufficiency: "Relationships are not the be-all and end-all. You have to be happy within yourself first. No man can give you that." This philosophy infuses the lyrics with an authentic, no-nonsense urgency, as seen in lines like "Every man, every woman / Is to help each other / Stand by each other," which promote egalitarian partnership informed by her observations of gender dynamics in the music industry. The title itself was inspired by Jimi Hendrix, serving as a tribute to musical influences while encapsulating the song's call for open, heartfelt communication.[16][4][9] The lyrics evolved from an initial concept during the Pretenders II sessions, where Hynde refined the structure in the studio to integrate the punk-inflected energy with thematic depth, resulting in a final version that balances raw emotion and rhythmic drive.[9]Release and Promotion
Single Release
"Message of Love" was released as a single in the United Kingdom on 6 February 1981 by Real Records, in a 7-inch vinyl format with the B-side "Porcelain", a non-album track.[17] The release was timed for early February to coincide with Valentine's Day, capitalizing on the momentum from the band's successful debut album Pretenders (1980).[9] In the United States, Sire Records issued the track as the lead song on the Extended Play EP, a 12-inch vinyl released on 30 March 1981, which also featured "Talk of the Town", "Porcelain", "Cuban Slide", and a live version of "Precious".[18] This EP served as the primary format for the single's U.S. rollout, building anticipation for the band's sophomore effort. The song was later included on Pretenders II, the Pretenders' second studio album, which Real Records released in the UK and Sire Records in the US on 15 August 1981.[19][20]Music Video
The official music video for "Message of Love" was released in 1981 and directed by Mark Robinson.[2] The video presents the Pretenders performing the track in a studio environment, capturing their energetic delivery and the interplay among band members Martin Chambers, Pete Farndon, James Honeyman-Scott, and Chrissie Hynde.[2] It aired during the inaugural day of MTV on August 1, 1981, appearing as the 19th video in the network's initial playlist of over 100 clips, which contributed to elevating the band's profile in the American market during the early era of music television.[21] A live performance clip of the song from the band's appearance on the ABC sketch comedy series Fridays also aired in 1981, further aiding promotional efforts.[22] The video remains accessible via official uploads on YouTube and is featured in the 2005 DVD compilation The Pretenders: Greatest Hits, which collects key promotional visuals from the band's career.[23][24]Commercial Performance
Chart Positions
"Message of Love" by The Pretenders experienced moderate commercial success on international music charts following its release in 1981, with stronger showings in English-speaking markets reflective of the band's British-American roots. The single benefited from substantial airplay on rock radio stations, which helped sustain its presence on the charts. In the United Kingdom, it peaked at number 11 on the Official Singles Chart, entering on 14 February 1981 and spending a total of 7 weeks in the Top 75.[1]| Chart | Peak Position | Year | Weeks on Chart |
|---|---|---|---|
| Australia (Kent Music Report) | 15 | 1981 | N/A |
| Ireland (IRMA) | 9 | 1981 | 3 |
| Netherlands (Dutch Top 40) | 33 | 1981 | 7 |
| UK Singles Chart | 11 | 1981 | 7 |
| US Billboard Mainstream Rock Tracks | 5 | 1981 | N/A |
| US Billboard Dance Club Songs | 44 | 1981 | N/A |