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Metacore

Metacore is a Finnish mobile game development studio specializing in casual puzzle games with narrative elements, most notably the global hit Merge Mansion, which has attracted over 60 million players since its launch in 2020. Originally founded in 2015 as Everywear Games in Helsinki, the company initially focused on games for wearable devices like the Apple Watch before pivoting to broader mobile titles. Rebranded as Metacore in September 2020 to emphasize innovative metagame strategies that enhance player engagement, it operates studios in Helsinki and Berlin, with co-founders Mika Tammenkoski serving as CEO and Aki Järvilehto as board member, and Anna Kaskeala-Moore as COO. The company's flagship title, Merge Mansion, is a story-driven merging puzzle game where players help protagonist Maddie uncover family secrets through item collection and mansion renovation, achieving strong retention metrics from its beta phase and rapid global scaling. Metacore has built its success on a player-centric approach, prioritizing , , and long-term for hundreds of millions of users, while expanding its portfolio with additional unannounced projects. By 2025, Merge Mansion reported lifetime revenues exceeding $700 million, marking it as one of Europe's fastest-growing game developers and a key portfolio company of . Metacore's growth has been fueled by substantial investments from , including a $2.25 million round in 2015, €5 million in 2018, €15 million in equity plus a €10 million credit line in 2020, and a €150 million credit line in 2021, giving approximately 60% ownership. This financial backing has enabled aggressive hiring—from 15 employees at to over 80 by 2021 and more than 280 as of 2025—and a focus on sustainable profitability, which the company achieved in 2024.

History

Founding and early development

Metacore traces its origins to Everywear Games, a studio founded in 2015 in , , by Aki Järvilehto (CEO) and Mika Tammenkoski (CTO), with Markus Tuppurainen as an , initially targeting games for emerging wearable devices like the . The company positioned itself as the world's first dedicated wearable games studio, emphasizing "watch-first" experiences designed for quick, glanceable gameplay sessions amid the excitement surrounding the launch. Everywear Games' early portfolio consisted of puzzle and adventure titles optimized for small screens, including the fantasy Runeblade (released April 2015), the Time Unit (December 2015), the farming simulation Field Day (September 2016, named Apple Watch Game of the Year), the idle city-builder Micropolis! (2017), and the battle royale-style Royal Rivals (late 2010s). These games featured simple mechanics like turn-based combat, , and progression systems tailored to wearable constraints, allowing players to engage in short bursts without needing a paired for core gameplay. The studio secured initial seed funding of approximately €2 million in 2015 from investors including True Ventures (lead), Sunstone Capital, and Lifeline Ventures, enabling early development and team expansion. A further €5 million from Ventures in November 2018 supported continued wearable innovation but highlighted growing challenges in the niche market. Around 2018–2019, as wearable gaming adoption slowed due to limitations and shifting preferences, Everywear Games pivoted toward broader platforms, broadening its scope beyond smartwatches. By 2020, the company had grown to about 50 employees, setting the stage for its rebranding to Metacore.

Rebranding and major launches

In September 2020, Everywear Games rebranded to Metacore to pivot toward developing mobile games with a focus on "metagames," emphasizing innovative gameplay experiences for broader audiences. The rebranding aligned with the launch of Metacore's flagship title, Merge Mansion, on September 16, 2020, a merge-puzzle game featuring mystery-driven narrative elements where players renovate a mansion while uncovering family secrets. The game quickly gained traction, surpassing 10 million downloads within its first year. Concurrently, Metacore announced a €25 million financing package from , consisting of €15 million in equity investment and a €10 million credit line, to support the rollout of and further exploration of new metagames. This funding marked an early step in building Metacore's portfolio beyond its wearable gaming origins.

Expansion and recent milestones

In 2023, Metacore announced its international expansion by opening its first office outside in , , which opened in early 2024, aimed at bolstering European growth and tapping into the local talent pool for game development. This move supported the company's scaling efforts amid increasing demand for skilled professionals in the mobile gaming sector. A key acquisition in January 2023 involved Metacore purchasing the rights to , a casual city-builder originally developed by , with the studio assuming full responsibility for its ongoing development and iteration. Despite dedicated efforts over the subsequent 18 months to refine the game's market fit, Metacore discontinued the project in September 2024, returning the intellectual property to , as it proved unsustainable and allowed the company to strategically refocus on its established portfolio strengths. This decision underscored Metacore's prioritization of high-impact live-service titles amid a competitive mobile landscape. Building on its core success, Metacore soft-launched additional titles such as Farmerge: Build & Discover in early 2025, introducing merge-and-farm mechanics in a setting, though it was later pulled from stores, while announcing in 2024 the development of multiple new live-service games, including soft-launched projects like Merge Plaza and Grandma's Solitaire Secrets. These initiatives reflected the company's commitment to portfolio diversification and innovation in puzzle and genres. By early 2025, flagship title had achieved over 60 million downloads worldwide and generated more than $600 million in lifetime revenue, highlighting sustained player engagement and commercial momentum. As of September 2025, had surpassed $700 million in lifetime revenue while maintaining over 60 million downloads. Internally, Metacore adopted a "" model to enhance team structures, emphasizing supervisors' roles in providing direction, removing obstacles, and fostering employee success through a service-oriented approach. This framework supported the company's rapid scaling to over 280 employees across its and locations by mid-2025, growing to approximately 310 by late 2025.

Products

Merge Mansion

Merge Mansion is Metacore's flagship , a merge-puzzle adventure that combines matching mechanics with narrative storytelling. Players take on the role of Maddie Boulton, who inherits keys to her grandmother Ursula's rundown estate and must merge identical items—such as tools, plants, and household objects—to generate higher-level resources for renovation tasks. These merges unlock spaces across the and , revealing clues to family mysteries involving themes of , heritage, and betrayal through interactions with characters like the handyman Roddy and the enigmatic Grandma Ursula. The emphasizes strategic merging to manage limited energy for tasks, while narrative-driven events and character arcs progress the overarching story, encouraging long-term engagement as players piece together intergenerational secrets. Development of began under (formerly Everywear Games) with prototyping and iteration around 2019-2020, led by a dedicated team of developers, artists, designers, and storytellers focused on creating immersive entertainment. The game underwent extensive early player testing to refine and narrative flow before its global launch on and in September 2020, following a €15 million equity investment and a €10 million credit line from to support the release. This process emphasized rigorous marketability validation, drawing on Metacore's expertise in puzzle genres to blend merge elements with a compelling plot. Key updates have sustained player interest through fresh content tied to renovation and mystery-solving loop. Seasonal debuted in 2021 with the Halloween update, running roughly monthly to offer limited-time challenges that reward decorations for the estate, such as holiday-themed ornaments for Drive area. In 2023, Metacore introduced its largest expansion to date, including new areas like the Side Entrance and enhanced decoration systems, allowing to personalize spaces and deepen immersion. The fifth-anniversary celebrations in September 2025 featured the Five-Year Secret Celebration , introducing new chapters that raise additional questions about Grandma Ursula's past during an exclusive dinner party narrative, alongside a multi-day for exclusive rewards. Monetization centers on in-app purchases that support progression without mandatory until 2025, including energy refills to extend merging sessions and boosters like time skips or item multipliers that accelerate access to story beats and renovations. These options integrate seamlessly with the , enabling players to bypass wait timers for key plot advancements, such as revealing hidden rooms or character dialogues. By 2025, the game had surpassed 60 million downloads worldwide, with daily active users peaking at over 1 million in 2021 during its rapid growth phase.

Other titles and portfolio

In addition to its flagship title, Metacore has pursued a diversified through acquisitions, soft launches, and new developments in the casual and merge gaming space. One notable project was , a co-operative village-building simulation originally developed by . In January 2023, Metacore acquired the game from , assembling a dedicated team to enhance its community features, economy, and long-term viability with the goal of transforming it into a sustainable live-service title. Despite these efforts, including multiple updates and player feedback integrations, Metacore discontinued in September 2024, citing challenges in achieving sufficient market fit and monetization, and returned the intellectual property rights to . Metacore also experimented with Sails of Fury, a puzzler initially soft-launched in select markets in early 2024 under the working title Merge . The game involved building a dragon army, rallying warriors, and engaging in naval battles through merge mechanics, aiming to capture elements of Viking . However, after evaluating player engagement and performance metrics, Metacore shut down the title on June 20, 2024, removing it from app stores to reallocate resources toward more promising initiatives. Metacore briefly released Farmerge: Build & Discover in March 2025, its first original title post-Merge Mansion. This casual merge game centered on reviving a forgotten island paradise through farming, planting, harvesting crops, and exploring in a relaxed, discovery-driven environment. However, the game was unpublished from app stores by April 2025. Looking ahead, Metacore announced in April 2024 its investment in a new global live-service game, prioritizing innovations in end-game experiences and long-term player retention to foster deeper engagement without revealing specific mechanics or themes. As of February 2025, the studio was testing additional titles in soft launch, including Grandma's Solitaire Secrets and Merge Plaza, as part of efforts to build a portfolio of hits. This project aligns with the company's broader strategy of constructing a portfolio of hit games, drawing on Merge Mansion's success as a benchmark for scalable, player-centric design. Since its rebranding from Everywear Games in 2020, Metacore has emphasized "metagames"—titles that combine tactile merge interactions with strategic depth and narrative elements—to create mass-market entertainment, with ongoing commitments to audience-first development and rigorous testing. As of mid-2025, the studio continues to allocate resources toward multiple titles, aiming to grow beyond a single-hit model through iterative innovation and global expansion.

Corporate structure

Funding and investments

Metacore's early funding began with a round in 2015 when the company, then known as Everywear Games, raised approximately €2 million ($2.25 million) led by True Ventures, with participation from Lifeline Ventures and Sunstone Capital Ventures, to develop games for wearable devices such as smartwatches. In 2018, invested €5 million, acquiring the company and buying out prior investors to pivot toward development. In September 2020, Metacore secured €25 million from , comprising €15 million in equity and €10 million in credit, which supported the company's rebranding from Everywear Games and the launch of its flagship title, . This investment marked 's deepened commitment to Metacore's growth in the mobile gaming sector. Supercell's support continued in May 2021 with an additional €150 million ($180 million) credit line, aimed at accelerating expansion, including user acquisition for and broader game portfolio development. In January 2023, Metacore acquired , a village-building game, directly from , leveraging existing funding to integrate the title; however, development was discontinued in September 2024. By 2025, Metacore had raised a total of €180 million, predominantly from through equity investments and credit facilities, with no public disclosure of the company's valuation. These funds have primarily been allocated to game development, marketing initiatives, and international talent acquisition to scale operations.

Leadership and governance

Metacore was co-founded in 2015 by Mika Tammenkoski and Aki Järvilehto as Everywear Games, with the company rebranding to Metacore in to reflect its focus on mobile gaming. Tammenkoski serves as CEO, bringing over 20 years of experience in the games industry, including prior roles at as VP of Technology and CTO. Järvilehto, who initially led as CEO of Everywear Games, later transitioned to before becoming a board member; his background includes nearly 20 years in software, technology, and games, notably as Executive Vice President at . The leadership team has expanded with strategic hires to support growth. In January 2024, Sérgio Laranjeira joined as CTO, based in , with prior experience as Senior Director of Engineering at and Engineering Manager at and , focusing on technology platform development and infrastructure; he served in the role until June 2025. David Telenius was appointed General Manager for in April 2024, joining the leadership team to drive business operations and global expansion; he previously served as VP and Head of Production at , overseeing titles like Candy Crush Soda Saga. In September 2025, Mike Nicodemus became Head of People and Culture, a global role emphasizing , , and talent acquisition to scale operations; his previous position was Director of People at . Metacore's governance emphasizes a supportive internal management philosophy known as "Leadership as a Service," which prioritizes enabling small, autonomous teams through clarity, obstacle removal, and fostering psychological safety to promote innovation and high performance. The board includes co-founders Tammenkoski and Järvilehto, with operations maintained independently despite significant influence from Supercell as a key investor since 2018—holding approximately 60% ownership—and providing funding and strategic resources while respecting Metacore's autonomy.

Offices and workforce

Metacore's headquarters is located in , , where it was founded in 2015 and continues to house the core development teams. The company expanded internationally by announcing an office in , , in October 2023 to attract European talent and bolster operations, with approximately 30% of its staff based there by 2025. As of late 2025, Metacore employs approximately 300 people worldwide, a significant increase from around 100 in 2021, encompassing roles in art, engineering, marketing, and other functions essential to game development and operations. This growth reflects the company's scaling efforts amid successful product launches and portfolio expansion. Metacore fosters a work centered on trust, , and a player-centric approach to design, which guides decision-making across teams. Following the , the company implemented a remote-hybrid work model to support flexibility and . Employee benefits emphasize work-life balance, including unlimited vacation and dedicated support resources. In 2024 and 2025, Metacore prioritized hiring to expand its new game development teams, with a target of reaching 300 employees by 2026, focusing on diverse talent to drive innovation and global reach.

Reception

Commercial success

Metacore's flagship title, , has achieved significant commercial success since its launch in September 2020, surpassing $700 million in lifetime revenue by September 2025. The game has attracted over 60 million total downloads worldwide, establishing it as a cornerstone of the company's portfolio. Annual revenues from have exceeded $100 million since 2022, with the studio reporting €128 million in 2022, €162 million in 2023 (a 26% year-over-year increase), and €154 million in 2024. These figures reflect robust through in-app purchases and events, with monthly revenues peaking at $11.97 million in December 2024. The company's overall revenue, estimated to exceed $800 million cumulatively by the end of 2025, is driven approximately 90% by , underscoring its dominance in Metacore's earnings. ranked among the top 10 grossing puzzle games on globally in 2024, contributing to Metacore's position as a leader in the merge-puzzle genre. It competes directly with titles like Zynga's Merge Dragons, while Metacore has expanded into markets such as through localized events and campaigns, including a major brand partnership in . Revenue growth stabilized in 2024-2025 after strong expansion in prior years, with the studio achieving profitability for the first time in 2024 at €18.7 million. Despite these successes, Metacore faced challenges with secondary titles; for instance, , acquired from in 2023, underperformed with fewer than 2 million total downloads before development ceased in September 2024. This highlights the company's strategic focus on to sustain its market leadership in the competitive casual gaming sector.

Awards and industry recognition

Metacore has received several accolades for its marketing campaigns and innovative approaches in the mobile gaming industry. In 2022, the company won two Gold awards at the Ogilvy Awards for its promotional campaigns, specifically in the "Best New or Emerging Brand" and "Electronics, Tech/Telecom" categories, recognizing the effectiveness of its and creative strategy. In 2024, Metacore earned a Silver at the Reggie Awards for the "Merge Mansion Unlocked" experiential marketing event, an immersive live activation that engaged fans through puzzles and storytelling, generating 356.8 million impressions across and media coverage. The same campaign, known as "Unlocking Merge Mansion," also secured a Merit at 2024 in the Branded Entertainment - Games/Gaming category, highlighting its innovative use of and involvement to elevate the game's cultural presence and achieve over 1 billion total impressions. Additionally, in 2024, the company was recognized through the Playing for the Planet Awards, hosting the inaugural ceremony at its headquarters as part of broader initiatives in the sector, including efforts to promote and green practices during the event.

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