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Pepper Potts

Virginia "Pepper" Potts is a fictional character in , initially introduced as the personal secretary and later CEO of , the company founded and led by billionaire Tony Stark, who is secretly the superhero . She serves as a key supporting figure in 's adventures, handling the operational aspects of the company while navigating a complex romantic relationship with Stark. Over the course of her publication history, Potts evolves from a civilian aide into a superheroine, adopting the alias and piloting her own advanced suit of armor designed by Stark to assist in rescue operations and combat threats without offensive weaponry. Pepper Potts first appeared in #45 in September 1963, created by writer Robert Bernstein, plot by , and artist . Her early stories depict her as an efficient and loyal employee who becomes entangled in Stark's double life as , often facing dangers like sabotage at by villains such as the and the Melter. As the character developed, she assumed greater responsibilities, including temporarily running as CEO during Stark's personal crises and battles with , solidifying her role as the stabilizing force in his life. In more recent comic arcs, Potts fully embraces her heroic potential as , debuting in this identity in #10 (2009), where she discovers and uses a specialized armor built by Stark to counter threats from Norman Osborn's H.A.M.M.E.R. during his time as a fugitive. In 2020, she starred in the limited series , further exploring her role as a heroine. She has since participated in major events, such as fighting alongside the resistance in (2017) and coordinating teams like , while grappling with the physical toll of the armor on her health. In the films, Potts is portrayed by actress , evolving from Stark's assistant in (2008) to a mother and armored ally as Rescue in (2019).

Development

Concept and creation

Pepper Potts first appeared in #45 (September 1963), with script by Robert Bernstein, plot by , and art by . The character's initial concept positioned her as a supporting romantic interest, intended to add emotional depth and humanize the playboy protagonist by contrasting his flamboyant lifestyle with her steadfast professionalism. Her creation drew inspiration from real-life executive assistants who managed high-profile executives in mid-20th-century business environments, embodying the "" archetype of the devoted, capable female aide prevalent in and office dynamics. Early creative decisions emphasized her professional demeanor to reflect contemporary workplace roles for women, while her —introduced shortly after her debut—was a deliberate design choice by to enhance her visual distinctiveness and appeal as a romantic foil. This foundational concept laid the groundwork for her evolution from a peripheral love interest to a more autonomous character in subsequent stories.

Publication history

Pepper Potts debuted in in Tales of Suspense #45 (September 1963), with script by Robert Bernstein, plot by , and art by , where she was introduced as Tony Stark's secretary. She maintained a recurring role in the series, appearing regularly from her debut through Tales of Suspense #88 (1967), often supporting Iron Man's adventures in the shared title that also featured . With the transition to Iron Man's dedicated solo title, Pepper Potts shifted to Iron Man #1 (May 1968), becoming a staple character in the ongoing series. She appeared in over 200 issues across various volumes of Iron Man up to the 1980s, solidifying her presence as a key supporting figure in the character's early and mid-period publications. In the , Pepper continued featuring prominently in Iron Man vol. 2 (1996–1997, during the Heroes Reborn event) and vol. 3 (1998–2004), adapting to the evolving narrative styles of the era. The 2000s saw her in major runs such as (2008–2012) by writer , where her role expanded significantly. Post-2010 publications included appearances in Superior Iron Man (2014), Infamous Iron Man (2016–2017, involving interactions with Jane Foster as Thor). Overall, Pepper Potts has appeared in more than 260 comic issues across Marvel's lineup. Major collected editions featuring her include Tales of Suspense Epic Collection: Iron Man vs. the Crimson Dynamo, various Iron Man Epic Collections (such as vols. 1–10 covering 1960s–1980s appearances), Invincible Iron Man Omnibus Vol. 1 (2008–2010 run), and Infamous Iron Man Vol. 1: Infamous.

Fictional character biography

Early history

Virginia "Pepper" Potts was introduced as Tony Stark's secretary at in #45 (September 1963), where she was depicted as a highly efficient and dedicated professional handling the company's administrative needs. Hired from the secretarial pool, Potts quickly became an indispensable part of Stark's operation, often managing daily affairs amid his frequent absences and eccentric behavior as industrialist. Her no-nonsense demeanor provided a stark contrast to Stark's irresponsibility, as seen in early stories where she efficiently spots accounting discrepancies and coordinates responses to corporate crises, ensuring the smooth functioning of . Throughout the 1960s, Potts' role expanded to include oversight of business operations during Stark's unpredictable lifestyle, including his secret activities as , though she remained unaware of his dual identity initially. In #59–61 (1964–1965), she navigates the challenges of Stark's playboy phase by maintaining productivity and professionalism, such as organizing meetings and handling concerns at the company. Her competence is highlighted in scenarios where she steps in to resolve issues caused by Stark's distractions, underscoring her as the reliable backbone of the organization. Due to her proximity to ' experimental projects, Potts was occasionally exposed to industrial hazards, including factory incidents that led to personal health complications requiring medical attention. Romantic tension defined much of Potts' early interactions, with her harboring unrequited feelings for Stark while facing advances from Happy Hogan, Stark's chauffeur and bodyguard, creating a classic . This dynamic, evident from her debut, involved jealousy and emotional conflict, as Potts rebuffed Hogan's affections in favor of her boss, though Stark's focus on his personal life left her feelings unreciprocated. The tension escalated in issues, where Potts' loyalty to Stark often put her at odds with Hogan, yet her professional integrity kept her focused on her duties despite the personal turmoil.

The Order

In the aftermath of the "Civil War" storyline, Pepper Potts was recruited by Tony Stark to serve as the on-site leader of The Order, a government-sanctioned team established under the Fifty-State Initiative to represent . This role marked a significant shift for Potts, leveraging her extensive experience as Stark's executive assistant to manage the team's operations from their headquarters. The team's formation and Potts' involvement were detailed in the 2007 Marvel Comics miniseries The Order #1–10, written by with art by Barry Kitson. Adopting the codename —inspired by the Greek queen of the gods—Potts was equipped with Stark-designed cybernetic enhancements, including implants that facilitated remote observation, communication, and strategic coordination with the field team. These enabled her to project a holographic presence and utilize magnetic carrier waves for limited telepathic links, allowing sensing and real-time guidance without requiring her physical presence in combat. The enhancements underscored her role, focusing on oversight amid the team's roster of celebrity recruits who received temporary superpowers from Pym's technology. Within The Order's dynamics, Potts navigated tensions as the symbolic counterpart to Stark's Zeus-like oversight, often mediating between the government's mandates and the team's impulsive members. She experienced notable conflicts with (Henry Hellrung), a former actor and recovering alcoholic who served as the team's field leader; their debates centered on mission tactics and ethical dilemmas, such as during confrontations with the villainous Folding Circle and efforts to avert a in . Potts' pragmatic approach frequently clashed with Hellrung's more aggressive style, highlighting her efforts to instill discipline in a group unaccustomed to true heroism. The Order's tenure ended abruptly following a series of escalating threats, culminating in a confrontation with the uncontrolled powers of depowered member Mulholland Black, reactivated by Obadiah Stane. Black's rampage depowered the entire team, forcing Hellrung to kill her to prevent further catastrophe, which led to and the government's dissolution of the group after their one-year mandate. Potts' enhancements were subsequently deactivated, prompting her return to civilian life at .

2008–present

In 2009, amid Tony Stark's efforts to evade capture by during his Dark Reign by wiping his memory and simulating his death, Pepper Potts served as CEO of , a role she assumed to manage the company's operations and safeguard its future amid global scrutiny. This leadership position marked a significant evolution for Potts, transitioning her from executive assistant to the helm of one of the world's premier technology firms, where she focused on ethical innovations and restructuring away from weapons manufacturing. By 2009, Potts acquired the Rescue armor, a specialized suit designed by Tony Stark specifically for her, debuting as the superhero in Invincible Iron Man #10 during a confrontation with H.A.M.M.E.R. forces led by . The armor enabled her to support Stark in battles while leveraging her business acumen in the field, establishing as a key ally in Iron Man's operations against technological threats. This development built on her prior temporary enhancements from leading The Order, providing a foundation for her independent heroic pursuits. During the 2016 Civil War II event, Potts, operating as CEO and , aligned with Captain Marvel's faction advocating for predictive justice using the Ulysses, directly opposing Tony Stark's stance on and leading to strained professional and personal dynamics between them. In 2017's storyline, Potts sustained severe injuries during the conflict against Hydra's regime under , prompting further cybernetic enhancements to her existing repulsor tech node, including upgrades for enhanced durability and sensory capabilities, though these interventions introduced ongoing health challenges such as metabolic instability and dependency on maintenance protocols. In 2017, Potts mentored Riri Williams, the young inventor known as Ironheart, teaming up with her in Invincible Iron Man (2016) #3–5 to combat AI-driven threats like the Techno Golem, addressing vulnerabilities in Stark legacy technologies while navigating tensions over inheritance of Tony's innovations and ethical AI development. Following the Iron Man 2020 event where she assisted in Tony's reconstruction, Potts has maintained a supporting role in Stark-related stories as of 2025, focusing on her CEO duties and occasional advisory capacity, with no major new superhero arcs as Rescue. These collaborations highlight Potts' role as a stabilizing force in the post-Stark era, amid personal strains from her cybernetic health issues, including chronic pain and required periodic recalibrations, compounded by intermittent romantic reconciliations with Happy Hogan and reflections on her unresolved bond with Stark.

Powers and abilities

Stark-tech mag-field generator

The Stark-tech mag-field generator was implanted in Pepper Potts in following a critical injury from Ezekiel Stane's attack, as depicted in (vol. 2) #3-4. This prototype electromagnetic field generator, developed by , stabilized shrapnel near her heart and provided physiological enhancements similar to early technology. It was not directly tied to her earlier role as , leader of The Order, where she used advanced monitoring prosthetics. The produced controllable magnetic fields, granting abilities such as flight via , protective force fields capable of repelling bullets, people, and even Electro's electromagnetic attacks, and energy blasts from the reactor node. It also enhanced her strength, durability, sensory perception, metabolism, reflexes, and by approximately 25-30 IQ points. These enhancements allowed electromagnetic field detection but did not include regenerative . The device was removed in Invincible Iron Man (vol. 2) #21 later in 2008 to restore Tony Stark's mind, with no confirmed reactivation or further upgrades in subsequent stories.

Armor

The Rescue armor was created by Tony Stark in 2008 as a lightweight, red-and-gold suit optimized for rescue operations rather than direct , first used in Invincible Iron Man (vol. 2) #10. It emphasized mobility, efficiency in emergencies, integrated tools for and stabilization, and a sleeker for stealth in hazardous areas. Key features include repulsors for flight stabilization and deflecting threats, advanced sensor arrays for detecting hazards like toxins or structural weaknesses, and integration with J.A.R.V.I.S. AI tailored to Potts' biology for real-time assistance. Later models, such as the Rescue Armor Model 5 from Superior Iron Man #9 (2015), provided up to 75 tons, durability, and flight at speeds, while maintaining a focus on non-offensive capabilities. The armor's systems could synergize with Potts' prior mag-field generator for amplified performance, though post-removal reliance is on the suit alone. Over time, the suit has seen variants, including a new design in 2009 ( (vol. 2) #29) and the Model 5 upgrades. It was used in events like the 2020 miniseries during the Robot Revolution, with no major modifications reported as of 2025.

Reception

Critical response

Critics have praised Pepper Potts' development in Matt Fraction's series (2008–2012) for transforming her from a stereotypical damsel-in-distress into an empowered business leader. In the storyline, Potts assumes the role of CEO of , showcasing her competence and independence amid Tony Stark's personal crises. IGN reviewer Tim Lenaghan commended this arc in a 2009 review of #21, stating that Fraction "has done a terrific job with the character of Pepper Potts," highlighting her emotional depth and narrative centrality. The 2009 debut of Potts as the superhero Rescue further solidified this evolution, with reviewers emphasizing themes of personal agency and non-violent heroism. In Invincible Iron Man #12, Potts pilots a specialized rescue-oriented armor designed by Stark, marking her shift from support role to active participant. IGN's Bryan Joel praised this development, noting the suit's design as "a great touch" that allows Pepper to "tak an active role in the story" while performing acts of good, underscoring her moral contrast to Stark's more aggressive vigilantism. Comic Book Resources essays from the era echoed this, portraying her Rescue persona as a symbol of ethical heroism independent of romantic ties. However, 2010s feminist scholarship has critiqued Potts' romantic subplots with Stark as reinforcing outdated gender dynamics, often subordinating her growth to his . Analyses argue that her frequently serves as a narrative device to humanize Stark rather than fully realizing her . In a DePaul University thesis on postfeminist representations, author Katherine Andrews describes Potts as "an excellent example of this postfeminist repackaging and pseudo-," where her professional and heroic advancements remain tethered to Stark's arc. Scholarly articles position Potts as a key to Stark's flaws, providing stability and ethical grounding to his impulsive . In a chapter from Gendered Defenders: Marvel's Heroines in Transmedia Spaces, authors Mildred F. Perreault and Gregory P. Perreault analyze her as "often independent but also subjective to Tony Stark," serving as a moral counterpoint that highlights his vulnerabilities while advancing themes of partnership.

Cultural impact

Pepper Potts exemplifies the representation of working women in narratives, transitioning from Tony Stark's in her 1963 debut to CEO of , highlighting themes of professional ambition and resilience amid high-stakes heroism. Her arc as a competent who balances corporate with personal has influenced portrayals of career-oriented female supporting characters, paralleling adaptations of figures like in emphasizing intelligence and autonomy over romantic dependency. In feminist discourse within comics scholarship, Pepper Potts is analyzed for her independence operating in the shadow of a dominant male hero, with essays exploring how her evolution challenges traditional tropes while navigating patriarchal dynamics. For instance, a 2014 thesis examines her as a postfeminist who asserts through , though often reverting to supportive roles that reinforce norms. This portrayal has contributed to broader conversations on female empowerment in , as detailed in works like Marvel Women: Essays on the of (2016), which critiques her dual role as partner and professional as a site for potential feminist reclamation. Pepper Potts' legacy extends to merchandise and cultural symbolism, with action figures from Hasbro's series (post-2010 releases) and tie-in novels portraying her as , cementing her as a collectible emblem of the "strong female ." In after 2010, she is frequently cited as an of evolving female auxiliaries in genres, influencing analyses of roles in popular fiction. Discussions in comic arcs like (2016–2017) highlight Pepper's mentorship of Riri Williams (Ironheart), a young inventor, where their collaboration on technology underscores promotion of fields for women through female solidarity in innovation. This dynamic has been analyzed in 2022 scholarship for modeling intergenerational support for underrepresented women in tech-driven narratives.

Other versions

Amalgam Comics and Heroes Reborn

In the Amalgam Comics crossover between and in 1996, Pepper Potts was fused with (the alter ego of Star Sapphire) to create Pepper Ferris, who served as the personal assistant and romantic interest of Harold "Hal" Stark, the billionaire industrialist secretly operating as the Iron Lantern. Pepper Ferris initially worked as a for Stark Aircraft before becoming Stark's secretary, mirroring elements of both characters' original roles. In the one-shot Iron Lantern #1, she is compelled by a mysterious gem to transform into the villainous Madame Sapphire, an amalgamation that also incorporates traits from , turning her into an antagonist powered by a sapphire gem that grants energy manipulation abilities. This transformation creates conflict as Madame Sapphire battles Iron Lantern, highlighting themes of love corrupted by power in the shared Amalgam Universe (Earth-9602). The Heroes Reborn event, launched in 1996 as part of Marvel's response to the Onslaught storyline, relocated key characters including Tony Stark to a pocket universe created by Franklin Richards, where Pepper Potts was reimagined with a more assertive and confrontational personality compared to her mainstream depiction as a loyal, patient aide. In this alternate continuity, Pepper begins as a long-time employee at Stark International, having joined straight out of high school, but evolves into a bolder figure who publicly challenges Stark's reckless behavior, such as during a celebratory party after his legal acquittal in Iron Man vol. 2 #1. Her role amplifies romantic tension with Stark amid the survivalist hardships of the reimagined world, where threats like the Hulk and Madame Hydra force characters into more primal, aggressive dynamics. Pepper appears throughout the 12-issue limited series Iron Man vol. 2 #1–12 (November 1996–October 1997), written by Scott Lobdell and Jim Lee with art by Whilce Portacio, contributing to the event's exploration of redemption and altered relationships in a rebooted reality. The series concludes with the pocket universe's resolution, folding back into the main Marvel continuity without lasting changes to her character.

Marvel Zombies and Ultimate Marvel

In the series (Earth-2149), Pepper Potts is depicted as one of the many superheroes and associates infected by a cosmic originating from an alternate , turning Earth's defenders into ravenous undead. In #1 (2005), a zombified Pepper, retaining fragments of her personality amid insatiable hunger, participates in the assault on Tony Stark at his mansion, attempting to devour him alongside the similarly transformed Happy Hogan; this visceral scene underscores the rapid collapse of society as the infected heroes consume the uninfected to sustain themselves. Her undead state persists through the five-issue miniseries, contributing to the plague's global devastation and the survivors' desperate quest for untainted flesh from other dimensions. Subsequent entries expand on variants of Pepper's fate, emphasizing the virus's multiversal spread. In Marvel Zombies Return #2 (2009), a non-zombified Pepper from Earth-91126 confronts Tony Stark during an incursion by undead invaders at , berating him for inaction before being bitten and infected herself, exemplifying how the horror encroaches on unaffected realities. These portrayals highlight Pepper's role as a tragic figure in the horror-survival , where her loyalty to Stark ironically leads to her downfall and aids the zombies' cosmic proliferation. In the Ultimate Marvel imprint (Earth-1610), Pepper Potts serves as Tony Stark's competent executive assistant, reimagined with a sharper, more professional edge and reduced romantic subtext compared to her mainline counterpart. She debuts in (2002), managing ' operations amid the universe's grounded, contemporary take on superheroics, where she handles logistics for the government-backed team without the overt personal entanglements of Earth-616. Her tech-savvy demeanor shines in #1-5 (2005), where she supports Stark's early armor development and navigates initial corporate pressures from figures like . Pepper's arc in the Ultimate line evolves through espionage and intrigue, positioning her as a resilient business figure in a world of heightened realism. In Ultimate Comics: Iron Man #1-5 (2012), she aids Stark against industrial saboteurs and ethical dilemmas involving bio-engineered enhancements, demonstrating her strategic acumen in thwarting threats like corporate rivals up to the imprint's 2015 conclusion with Secret Wars. This version contrasts the Marvel Zombies horror by focusing on gritty professional survival, adapting her supportive core traits to themes of corporate warfare and technological ethics.

In other media

Television and animation

Pepper Potts made her animated television debut in the Iron Man segments of the 1966 series The Marvel Super Heroes, where she was voiced by Margaret Griffin. In this early Marvel production, Potts is portrayed as Tony Stark's devoted secretary with an unrequited romantic interest in her boss, appearing across multiple episodes to provide administrative support amid his superhero escapades. In the 2009–2012 series Iron Man: Armored Adventures, Potts is reimagined as a teenage tech-savvy high school student and close friend of Stark and James Rhodes, voiced by . This version emphasizes her intelligence and resourcefulness, often assisting the young heroes with inventions and strategy while navigating personal dynamics, including her subtle affection for ; she features prominently throughout the two-season run on . Potts appears in a supporting capacity in The Avengers: Earth's Mightiest Heroes (2010–2012), voiced by . As ' executive assistant, she provides logistical aid to and the Avengers team, notably in episodes such as "Iron Man Is Hardcore!" and "This Hostile Earth," where her role highlights her professional competence and concern for Tony's well-being during team crises. Pepper Potts also appears in the 2010 Japanese anime series , produced by , where she serves as Stark's assistant and is voiced by Hiroe Oka in Japanese and in the English dub. In the 2013 direct-to-video animated film , Potts is voiced by and aids Stark in investigating a technovore threat. Additionally, she features in the 2014 Japanese series Marvel Disk Wars: The Avengers, voiced by Fumie Mizusawa in Japanese and in English, supporting the Avengers against Loki's forces. More recently, alternate versions of Potts feature in the Disney+ anthology series What If...? (2021–present), voiced by Beth Hoyt. She has key roles in Season 1's "What If… Killmonger Rescued Tony Stark?"—where an Earth-90265 variant aids in Wakandan intrigue—and a non-speaking in "What If... The Watcher Broke His Oath?," with no confirmed appearances in Seasons 2 or 3 as of 2025. Additionally, a zombified variant of Potts appears in the 2025 miniseries , set in an undead alternate universe inspired by the comics, contributing to the horror-tinged narrative of infected heroes.

Live-action films

Pepper Potts, Tony Stark's loyal assistant from , has not been depicted in any official live-action films or television productions outside the . The character's first live-action appearance occurred in the 2008 film , marking the debut of the MCU and establishing her role as a key supporting figure. Prior to this, Marvel's live-action adaptations focused on other properties, such as the films produced by 20th Century Fox starting in 2000 and ' series beginning in 2002, neither of which licensed or included his supporting cast like Potts due to fragmented film rights at the time. Efforts to develop an film in the and early , including rights held by in 1992 and from 1999 to 2005, never progressed to production, leaving Potts absent from live-action media until the MCU. International adaptations remain nonexistent in live-action formats; while Japan produced an animated series in 2010, no or other live-action versions featuring the have been officially created. As of November 2025, unofficial may occasionally portray Potts, but these lack canonical status and do not represent major productions. The scarcity of pre-MCU live-action content underscores Potts' evolution primarily through before her prominent on-screen introduction.

Marvel Cinematic Universe

In the (MCU), Pepper Potts is portrayed by , debuting in (2008) as Tony Stark's longtime personal assistant and emerging romantic partner, handling his chaotic schedule while providing grounded support amid his transformation into Iron Man. Paltrow's casting came after director sought an actress who could embody Potts' intelligence and poise, with Paltrow drawn to the project when it was pitched to her as a smaller-scale rather than a . Throughout the initial trilogy, Potts evolves from assistant to a key confidante, navigating Stark's personal and professional crises while subtly challenging his recklessness. Potts' arc advances significantly in Iron Man 2 (2010), where Stark appoints her as CEO of Stark Industries upon revealing his palladium poisoning, thrusting her into corporate leadership while she manages the fallout from his public Iron Man identity. This promotion solidifies her as Stark's equal partner, blending business acumen with their deepening romance, which culminates in an engagement announcement by the events of Spider-Man: Homecoming (2017). Following the Snap in Avengers: Infinity War (2018), Potts and Stark marry off-screen, and she gives birth to their daughter, Morgan Stark, in 2019, establishing a family life on the Stark Eco-Compound that underscores Stark's growth toward domestic stability. In Avengers: (2019), Potts debuts in the Rescue armor—designed by Stark as a protective suit inspired by her comic counterpart—joining the climactic portal battle against ' forces, where she fights alongside the Avengers and shares a poignant with Stark before his sacrifice. For these scenes, Paltrow underwent filming in a full-body suit to portray Potts suiting up and engaging in combat, with the armor's final purple-and-gold design refined during to emphasize its sleek, non-combat-focused aesthetic compared to Stark's bulkier suits. Post-, Potts assumes full leadership of , raising while honoring Stark's legacy through the company's shift toward sustainable technologies. Potts appears in the animated series What If...? (2021), voiced by Beth Hoyt in an alternate reality storyline exploring "What If... Killmonger Rescued Tony Stark?" where she aids in the narrative's corporate intrigue.

Video games and miscellaneous

Pepper Potts appears in several video games, often as a supporting character or in her armored Rescue persona as a playable hero. In the 2010 action-adventure game Iron Man 2, developed by Sega, she serves as Tony Stark's assistant and is voiced by actress Meredith Monroe. In the 2013 open-world action game LEGO Marvel Super Heroes, published by Warner Bros. Interactive Entertainment, Pepper Potts is an unlockable playable character, accessible after completing specific challenges in the game's hub world, while her Rescue variant can also be unlocked for combat scenarios. The 2016 game LEGO Marvel's Avengers similarly features her as a playable character in Rescue armor, emphasizing her role in team-based missions alongside other Avengers. In more recent titles, Pepper's presence expands to virtual reality and mobile platforms. The 2020 virtual reality game Marvel's Iron Man VR, developed by Camouflaj and published by , portrays her as a key supporting ally to Tony Stark, providing mission briefings and strategic advice, with voicing the role. On mobile devices, Marvel Strike Force (2018), a RPG by , introduced (Pepper Potts) as a playable in May 2019, specializing in alliance war offense with abilities focused on healing and tech disruption. Similarly, in Marvel Future Fight (2015), another mobile action RPG by , is a playable blast-type hero whose Model 2 uniform was added in the September 2024 update, enhancing her combat stats and integrating with new Iron Man-themed content like Celestial Hulkbuster variants. Beyond video games, Pepper Potts features in various miscellaneous media, including audiobooks and merchandise. The Iron Man 2 Read-Along Storybook and CD (2010), a tie-in to the film published by Publications International, includes her as a central narrative figure in an audio adaptation narrated with sound effects and character voices, highlighting her executive role at Stark Industries. In merchandise, the Marvel Legends series released a 6-inch Rescue (Pepper Potts) action figure in 2019 as part of the Avengers: Endgame wave, featuring articulated armor details and accessories, distributed through retailers including Disney parks stores post-2019 MCU integrations.

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