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Poshmark

Poshmark is a leading social commerce marketplace focused on the buying and selling of new and second-hand fashion, beauty, home decor, and other lifestyle items through a community-driven platform.^[1] Founded in 2011 by Manish Chandra, Chetan Pungaliya, Gautam Golwala, and Tracy Sun in Redwood City, California, the company enables users to discover, share, and trade styles via its mobile app and website, emphasizing social interactions like live video shopping and sharing features.^[1]^[2] Poshmark operates primarily in the United States and Canada, following its 2023 decision to exit international markets including Australia, India, and the United Kingdom to concentrate resources on its core North American operations.^[3] The platform has facilitated over 350 million items sold, generated more than $8 billion in earnings for sellers, and built a community exceeding 130 million members who engage with items from over 10,000 brands across 90 categories.^[1] Key features include Posh Protect for secure transactions, Posh Authenticate for luxury item verification, and tools for easy listing and shipping, making it accessible for individual sellers to turn closets into cash.^[1]^[4] In January 2023, Poshmark was acquired by South Korean internet company Naver Corporation for approximately $1.2 billion, marking a shift to private ownership and aiming to leverage Naver's technology for global re-commerce expansion while maintaining its focus on social discovery-based shopping.^[5] As of 2023, the company employs around 800 people and continues to innovate in the resale market, which is projected to grow significantly in North America amid rising consumer interest in sustainable fashion.^[6]^[7]

Overview

Company profile

Poshmark was founded on May 10, 2011, in Redwood City, California, by Manish Chandra, Tracy Sun, Chetan Pungaliya, and Gautam Golwala.^[8]^[1] Chandra, who served as the company's CEO until October 1, 2025, succeeded by Namsun Kim, previously Executive Chairman, envisioned a mobile-first marketplace that leveraged social interactions to facilitate fashion resale.^[9]^[10] The platform emerged during the early smartphone era, capitalizing on the iPhone 4's capabilities to connect users in a community-driven shopping experience.^[1] In January 2023, South Korean internet conglomerate Naver Corporation acquired Poshmark for US$1.2 billion in cash, marking a significant milestone in its corporate evolution.^[5]^[11] Following the acquisition, Poshmark continues to operate as a wholly owned subsidiary of Naver, retaining its brand identity and operational independence while benefiting from the parent's global resources.^[12] Poshmark maintains its primary headquarters at 203 Redwood Shores Parkway in Redwood City, California, with additional offices in Vancouver, Canada, and Chennai, India.^[13]^[14] As of the latest available data, the company boasts exceeding 130 million registered users across its social commerce platform.^[15] It employs approximately 800 people as of 2025.^[6]

Core services

Poshmark operates as a social commerce platform that enables peer-to-peer transactions for new and second-hand items, primarily focusing on fashion such as women's, men's, and kids' clothing and accessories, along with select home goods, personal care products, pet items, and electronics.^[16] The platform facilitates buying and selling without the company holding any inventory, relying entirely on individual users to list, manage, and ship products in an asset-light marketplace model.^[17] The company's mission is to put people at the heart of commerce, empowering everyone to thrive through its community-driven ecosystem.^[18] This approach emphasizes user empowerment in buying, selling, and connecting, fostering a resale environment that promotes sustainability and personal style expression.^[1] Poshmark's user base consists primarily of individual sellers and buyers who engage directly with one another.^[18] Unlike traditional retailers, the platform does not maintain corporate stock, ensuring all transactions occur between peers in a pure marketplace structure.^[17] A key differentiator for Poshmark is its integration of e-commerce with social networking features, which enhance product discovery through real-time interactions and community engagement.^[1] This blend allows users to share closets, participate in themed shopping events, and build connections, setting it apart from conventional online marketplaces by prioritizing social experiences in resale commerce.^[19]

History

Founding and early development

Poshmark was founded in 2011 by Manish Chandra, Chetan Pungaliya, Gautam Golwala, and Tracy Sun, amid the burgeoning popularity of mobile social applications. Inspired by the iPhone 4's capabilities to facilitate personal connections, the company launched exclusively as an iOS app targeting women's fashion resale, enabling users to buy, sell, and share items directly from their personal closets in a social, interactive format.^[1]^[20] The platform experienced rapid user adoption in the United States during its initial years, growing to millions of users by 2014 as women embraced the mobile-first approach to closet-sharing. A key early milestone was the expansion to Android in November 2013, which broadened accessibility beyond iOS users and accelerated growth in the peer-to-peer marketplace.^[21]^[22]^[23] Early funding supported this development, beginning with a $3.5 million Series A round led by Mayfield Fund in 2011, followed by a $12 million Series B led by Menlo Ventures in 2012; overall, Poshmark raised approximately $145 million in venture capital prior to its public offering from investors including GGV Capital and Temasek.^[24]^[25]^[26] Among the initial challenges was establishing trust in peer-to-peer resale transactions during an era of intensifying e-commerce competition from platforms like eBay and emerging fashion apps. Poshmark addressed this by emphasizing social features such as real-time "Posh Parties" and user interactions to build community reliability and encourage authentic exchanges.^[27]^[28]

Public offering and growth

In the late 2010s, Poshmark experienced significant pre-IPO expansion, growing its user base to 40 million community members by early 2019.^[29] By May 2018, the platform had cumulatively paid out over $1 billion to its sellers, reflecting robust engagement in the social commerce model.^[30] This period marked accelerated adoption amid rising interest in sustainable fashion resale. Poshmark went public on January 14, 2021, listing on the Nasdaq under the ticker symbol POSH.^[31] The IPO was priced at $42 per share, initially valuing the company at more than $3 billion, and raised $277 million through the sale of 6.6 million shares.^[32] Shares debuted strongly, surging 142% to close at $101.50, pushing the market valuation above $7 billion on the first trading day.^[33] Following the IPO, Poshmark reported net revenue of $262 million for fiscal year 2020, a 28% increase from the prior year, bolstered by the e-commerce surge during the COVID-19 pandemic.^[34] The company positioned itself as a leader in the resale market boom, where consumer interest in secondhand goods intensified due to economic shifts and sustainability trends, achieving profitability for the first time in 2020.^[35] Strategically, Poshmark emphasized operational scaling and profitability, investing in platform enhancements to capitalize on heightened user activity amid the pandemic-driven retail transformation.^[36]

Acquisition and leadership transition

In January 2023, South Korean technology company Naver Corporation completed its acquisition of Poshmark for approximately US$1.2 billion in cash, purchasing all outstanding shares at $17.90 per share.^[5] Following the transaction's closure on January 5, 2023, Poshmark's common stock ceased trading and was delisted from the Nasdaq stock exchange.^[5] As a wholly owned subsidiary, Poshmark was integrated into Naver's global e-commerce portfolio, retaining its brand, headquarters in California, and core operational structure while benefiting from Naver's resources.^[37] The strategic rationale for the acquisition centered on combining Poshmark's social commerce expertise in the North American resale market with Naver's advanced technologies and regional strengths to build a global leader in fashion re-commerce.^[5] Naver aimed to enhance Poshmark's platform through its AI-driven tools, such as image search and analytics solutions like Biz Advisor, to improve user experience, search capabilities, and seller insights.^[11] Synergies with Naver's established presence in Asia were expected to facilitate Poshmark's expansion into those markets, leveraging Naver's e-commerce infrastructure and expertise in high-growth regions.^[37] In August 2025, Poshmark's founder and long-time CEO Manish Chandra announced his departure from the CEO role after nearly 15 years, transitioning to a position on the company's board of directors.^[10] Effective October 1, 2025, Namsun Kim, who had served as Poshmark's executive chairman and as president of investments at Naver, assumed the CEO position to guide the platform's next phase of integration and growth under Naver's ownership.^[10] Immediately following the acquisition, Poshmark implemented cost-cutting measures, including layoffs affecting less than 2% of its workforce in February 2023, attributed to broader economic pressures and operational realignments.^[38] These efforts, combined with Naver's asset-light business strategies and the introduction of advertising revenue streams, accelerated Poshmark's path to profitability; by the first quarter of 2024, the platform achieved EBITDA positivity and an operating surplus, exceeding initial projections.^[39]

Business model

Revenue generation

Poshmark's primary revenue stream derives from commissions on sales facilitated through its marketplace platform. For transactions valued at $15 or more, the company charges a 20% commission fee deducted from the seller's payout, while sales under $15 incur a flat fee of $2.95.^[40]^[41] This structure, reinstated in late 2024 following a brief overhaul and subsequent reversal due to seller feedback, accounts for the majority of Poshmark's income, estimated at over 85% of total revenue in recent years.^[42]^[43] Additional revenue comes from shipping label sales, enabled through integrated partnerships with the United States Postal Service (USPS). Buyers pay a flat shipping rate—recently adjusted to $6.49 as of September 2025 for USPS Ground Advantage on packages up to 5 pounds—which covers prepaid labels provided to sellers, allowing Poshmark to retain a margin from negotiated bulk rates with USPS.^[43]^[44]^[45] This streamlined process not only facilitates transactions but also contributes to operational efficiency and supplementary earnings without direct inventory handling by the company. In 2024, Poshmark introduced seller advertising tools to diversify income, including Promoted Closet and promoted listings, where sellers set weekly budgets to boost visibility of their items via machine learning algorithms.^[46]^[47] These paid features, expanded in 2025 to enhance engagement and sales acceleration, represent a growing revenue channel amid platform monetization efforts.^[43] Other sources include premium features such as Posh Authenticate (formerly Posh Concierge), a free verification service for luxury items over $500 that inspects authenticity to build buyer trust and enable higher-value transactions, though it does not involve direct fees.^[48]^[49] Unlike traditional retailers, Poshmark maintains a pure marketplace model with no direct inventory sales or ownership of goods. Following its 2023 acquisition by Naver Corporation for $1.2 billion, Poshmark has emphasized profitability through cost optimizations and revenue diversification, with advertising platform expansions in 2025 contributing to improved financial performance.^[15]^[43] This strategic shift, including international growth and tool enhancements, supports sustained revenue growth amid rising user transaction volumes.^[11]

Economic impact on users

Poshmark has significantly empowered its sellers economically by enabling them to monetize pre-owned fashion items through a social resale model. By May 2018, the platform had distributed over $1 billion in cumulative payouts to more than four million sellers since its founding in 2011. This milestone doubled to $2 billion by September 2019, reflecting rapid growth in seller activity. Detailed cumulative payout figures beyond 2019 are not publicly disclosed following the 2023 acquisition by Naver Corporation. Poshmark's gross merchandise value (GMV) approximated $1.8 billion in 2024, suggesting ongoing substantial earnings distributed to sellers after platform fees. Many part-time resellers report average monthly earnings of $500 to $2,000, depending on inventory volume and engagement, with some full-time sellers achieving six-figure annual incomes through consistent listing and promotion strategies. Sellers' net take-home is influenced by Poshmark's fee structure, which deducts a flat $2.95 from sales under $15 or 20% commission from sales of $15 or more, leaving sellers with the remainder after these deductions. Shipping costs are handled via prepaid labels provided by the platform, with buyers covering a standard fee of $8.27 for orders up to 5 pounds, though this was reduced to $6.49 starting in September 2025 to encourage higher transaction volumes. Incentives such as bundle discounts—where buyers receive 10% off two items, 20% off three, or 30% off five or more—along with occasional subsidized shipping during "Closet Clear Out" sales events, help sellers increase overall sales volume and net earnings by attracting more offers and reducing effective costs. Buyers benefit economically from access to second-hand goods at significant discounts, often 30-60% below original retail prices, making high-quality fashion more affordable compared to new purchases. The platform's "Make an Offer" feature facilitates haggling, allowing buyers to negotiate prices directly with sellers, which can further reduce costs through counteroffers or bundle deals, sometimes including discounted or free shipping when sellers lower prices by at least 10%. On a broader scale, Poshmark contributes to the circular economy by promoting the resale of apparel, which extends product lifecycles, reduces textile waste, and supports sustainable fashion practices. By facilitating the exchange of tens of millions of items annually in recent years, the platform has helped divert clothing from landfills, aligning with global efforts to minimize the environmental impact of fast fashion while providing economic value to both individual users and the resale sector.

Platform features

Core functionalities

Poshmark's core functionalities revolve around facilitating seamless buying and selling of fashion and home goods through a user-friendly, primarily mobile-based platform. Users can list items for sale by accessing the "Sell" button within the app, where they upload up to 16 high-quality photos taken directly from their device to showcase the item from multiple angles.^[50] The listing process continues with entering a concise title, a detailed description including brand, style, color, size, and condition, selecting the appropriate category and size, and setting both the original retail price and the current listing price; this mobile-first design emphasizes quick, app-driven uploads to streamline the experience for sellers on the go.^[50]^[51] The buying process begins with searching or browsing listings via keywords, filters for category, size, brand, or price, allowing users to explore individual seller closets or the broader marketplace.^[52] Buyers can make offers on single items, with sellers able to counter or accept, creating a negotiation dynamic; for multi-item purchases, the bundle feature enables adding several items from the same seller to a shopping bag for a combined offer, potentially reducing shipping costs.^[52] Upon agreement, checkout occurs through Poshmark's integrated payment system, supporting credit cards, PayPal, Apple Pay, or Google Pay, with the platform handling secure transactions and deducting a flat shipping fee of $6.49 paid by the buyer.^[52]^[53] Shipping logistics are managed efficiently post-purchase, with Poshmark providing sellers a prepaid, pre-addressed USPS Ground Advantage label via email, covering items up to 5 pounds for 2-5 business day delivery within the US; USPS Priority Mail packaging can no longer be used.^[45] Sellers print the label (or use a QR code at USPS locations) and drop off the package at a post office, mailbox, or schedule a free pickup, while buyers receive automatic tracking updates through the app once the item ships.^[45] This seller-facilitated process ensures reliability, with the shipping cost embedded in the buyer's payment and no additional fees for standard weights. Return policies under Posh Protect emphasize buyer protection for qualifying issues, allowing claims within 3 days of delivery if the item does not match the listing description, is damaged, incorrect, missing, or inauthentic.^[54] Poshmark reviews submitted photos and evidence to approve or deny the request, providing a prepaid return label if approved; buyers must ship the item back within 5 days to receive a full refund, including original shipping costs, while non-qualifying reasons like change of mind or fit are not covered, making sales final otherwise.^[54] The platform handles all disputes centrally, releasing funds to sellers only after the 3-day claim window passes without issues.^[54] Poshmark distinguishes itself from traditional e-commerce marketplaces through its integrated social networking features, which foster a sense of community among users known as "Poshers." These tools encourage interaction, discovery, and engagement, turning buying and selling into a collaborative experience where users can follow one another, share listings, participate in virtual events, and stream live content to showcase items. By emphasizing social discovery, Poshmark builds a network effect that enhances visibility and trust within its resale ecosystem. Posh Parties are real-time virtual shopping events hosted on the platform, allowing users to gather around themed categories such as designer brands, athleisure, or seasonal trends to shop, share, and sell items collaboratively. These events, which occur multiple times daily, enable participants to share their listings directly into the party feed for increased exposure, often leading to higher engagement and sales during the live session. In June 2024, Poshmark launched Posh Party LIVE, an enhanced format that integrates live video hosting where sellers can feature community-submitted items as "Host Picks," further amplifying social interaction through curation and real-time bidding.^[55]^[56] The following and sharing mechanisms form the core of Poshmark's social feed, where users can follow sellers whose style they admire, thereby receiving notifications for new listings and shared content in their personalized feed. Sharing a listing—either one's own or others'—pushes it to the sharer's followers and temporarily boosts its ranking in search results and the community feed, promoting reciprocal support and wider visibility without direct transaction involvement. This feature, a staple since the platform's early days, encourages community building by rewarding active participation, though as of November 2025, bulk sharing tools have been discontinued to prioritize genuine interactions.^[57] Live shopping on Poshmark, introduced via Posh Shows in April 2023 following beta testing in late 2022, allows sellers to host real-time video streams where they showcase items through auctions, storytelling, and interactive Q&A, drawing in viewers for immediate purchases. These sessions integrate seamlessly with social tools, as hosts can accept shared listings from the community to feature during the show, enhancing engagement and turning passive browsing into dynamic, communal events. Over 100,000 shows were hosted in the initial testing phase, demonstrating the feature's rapid adoption for social resale.^[58]^[59] Poshmark's community guidelines enforce positive interactions across all social features, requiring users to be respectful by avoiding harassment, discrimination, or negativity in comments, conversations, and live streams, with built-in tools for reporting violations and blocking individuals. Authenticity is emphasized through rules against spam, solicitation, or misleading content in listings, shares, and parties, promoting a safe environment that supports genuine connections. Violations can result in content removal or account suspension, underscoring the platform's commitment to a supportive resale community.^[60]

Authentication and support services

Poshmark's authentication program, known as Posh Authenticate, provides verification for high-value luxury items to ensure authenticity and build buyer trust. Launched in December 2014, the service automatically applies to single items or bundled orders valued at $500 USD or more, involving detailed inspections by experts or pre-authentication through partners.^[61]^[62] This process covers categories such as designer handbags, jewelry, and watches from brands like Louis Vuitton, Gucci, and Chanel, where items are routed to Poshmark's authentication centers rather than shipping directly to buyers. If an item fails verification, the buyer receives a full refund, and the seller is notified for potential relisting or removal.^[63] In October 2021, Poshmark acquired Suede One, a virtual authentication platform specializing in sneakers, to complement and enhance its existing services. Suede One employs machine learning, computer vision, and human expert review to authenticate items remotely with high accuracy, initially targeting popular sneaker models like Nike Air Jordans and Adidas Yeezys. This acquisition aimed to scale authentication capabilities beyond physical inspections, reducing processing times and expanding access for sellers of streetwear and luxury footwear. The integration supports Posh Authenticate by adding virtual options for select categories, maintaining the $500 threshold for eligibility while ensuring seamless incorporation into the platform's trust mechanisms.^[64]^[65]^[66] Posh Authenticate is offered at no direct cost to sellers for qualifying items, with authentication and return shipping covered by Poshmark; as of 2025, sellers pay a flat fee of $2.95 on sales under $15 or 20% commission on sales of $15 or more, with no separate buyer protection fee. A temporary fee structure change in late 2024, which introduced a 5.99% seller fee plus fixed fees and a buyer protection fee, was reversed in October 2024 due to user feedback.^[67]^[68] The service typically takes 1–2 business days, enhancing transaction security without additional seller fees for the authentication itself.^[69] Complementing authentication, Poshmark's customer support emphasizes user trust through in-app messaging and structured resolution processes. Buyers and sellers can communicate privately via the platform's chat feature for order inquiries, with Poshmark support accessing conversations to mediate disputes, such as item condition mismatches or shipping issues. The company provides no phone support but maintains a comprehensive Support Center with self-service articles on topics like returns and protections under Posh Protect, which guarantees refunds for misrepresented items.^[70]^[71] For sellers, Poshmark offers educational resources within the Support Center, including guides on listing best practices, authentication preparation (e.g., providing original receipts for luxury items), and compliance with platform policies to avoid disputes. These materials help users navigate verification requirements and improve listing quality, fostering a reliable marketplace environment. Dispute resolution is handled case-by-case, often favoring evidence-based outcomes, with Poshmark retaining the right to intervene or suspend accounts for repeated violations.^[72]^[73] Overall, these services contribute to user confidence, with Posh Protect covering all transactions regardless of authentication status.^[48]

International expansion

Launch in Canada

Poshmark expanded internationally for the first time with its launch in Canada on May 29, 2019, introducing the social marketplace to a new audience beyond its U.S. origins.^[74]^[75] The platform was rolled out in both English and French to align with Canada's bilingual landscape, enabling users across provinces and territories to buy and sell fashion items through a localized app experience.^[76]^[77] To adapt to the Canadian market, Poshmark implemented key localizations, including transactions denominated in Canadian dollars (CAD) and partnerships for domestic shipping. The company partnered with Canada Post to provide a flat-rate shipping fee of C$12.49 for packages under 2.5 kg, streamlining logistics for sellers and buyers within the country.^[78]^[79] This setup facilitated seamless peer-to-peer transactions while emphasizing the platform's social features, such as live video sharing and community parties, tailored to Canadian users. The launch spurred rapid growth, with the community expanding to over 2.5 million users by May 2021, who collectively listed nearly half a billion dollars in inventory.^[80]^[81] As of May 2024, Poshmark Canada had amassed over six million users, collectively keeping more than 10 million items in circulation.^[82] Adoption was particularly strong in urban centers like Toronto and Vancouver, where fashion-conscious consumers embraced the resale model for sustainable shopping.^[83]^[84]^[85] Despite the momentum, Poshmark encountered challenges related to regulatory compliance in the Canadian market, particularly for cross-border sales involving U.S. sellers. Navigating import duties, taxes, and customs requirements added complexity, as buyers could face additional fees on international shipments, prompting the platform to educate users on these obligations.^[86]^[87]

Entries into Australia and India

Poshmark expanded its international footprint in 2021 by launching operations in Australia and India, marking its first forays into the Asia-Pacific region following its earlier entry into Canada. These expansions were driven by the company's strategy to leverage the growing global demand for social commerce and secondhand fashion, particularly amid the COVID-19 pandemic, which accelerated interest in resale platforms as consumers sought sustainable and affordable alternatives to new purchases.^[88]^[89] The Australian launch occurred on February 16, 2021, enabling local users to buy and sell new and secondhand fashion items through the platform's social marketplace features, including listing tools, Posh Parties for virtual shopping events, and PoshPost for shipping. Priced in Australian dollars (AUD) to align with local markets, the platform integrated with shipping providers like Sendle to facilitate seamless deliveries across the country, appealing to environmentally conscious consumers in urban centers such as Sydney and Melbourne where sustainable fashion trends were gaining traction. Research commissioned by Poshmark at the time revealed that Australians held approximately $5 billion worth of unworn post-lockdown clothing, underscoring the timely appeal of resale amid shifting consumer behaviors toward circular fashion.^[88]^[90]^[91] Poshmark's entry into India followed later that year, with the platform officially becoming available on September 15, 2021, allowing Indian users to join a community exceeding 80 million registered members worldwide for peer-to-peer transactions in fashion and accessories. Supporting transactions in Indian rupees (INR), the launch targeted urban millennials in cities like Mumbai and Delhi, capitalizing on the rising popularity of social commerce in a market projected to reach significant scale by the mid-2020s. To address local logistics challenges, Poshmark adapted its model to integrate with domestic shipping networks, though specific partnerships were not publicly detailed at launch; the emphasis was on fostering community-driven sales through features like virtual closets and sharing tools tailored to India's vibrant social media culture.^[89]^[92]^[93] Both markets experienced rapid initial adoption, fueled by the pandemic's resale boom, which saw global secondhand apparel sales surge as shoppers prioritized affordability and sustainability. By the third quarter of 2021, Poshmark's user base had grown to include active participants from these regions. However, in October 2023, following its acquisition by Naver Corporation, Poshmark discontinued operations in Australia and India, closing the marketplaces on October 26, 2023, and making accounts inaccessible from November 2, 2023, to concentrate resources on its core North American markets.^[77]^[94]

Operations and challenges

Leadership and organizational structure

Following the acquisition by Naver Corporation in January 2023, Poshmark operates as a standalone U.S. subsidiary with integrated leadership reflecting both its founding vision and Naver's strategic oversight. As of October 1, 2025, Namsun Kim serves as Chief Executive Officer, having transitioned from his role as Executive Chairman; Kim, previously Naver's President of Investments, provides strategic guidance to enhance Poshmark's growth in the resale marketplace.^[10] Manish Chandra, Poshmark's co-founder, holds a board position in an advisory capacity, contributing to long-term vision and community-focused initiatives.^[10] The board also includes representatives from Naver to align on global expansion and technology integration. Poshmark's organizational structure supports its social commerce model through specialized departments, including engineering for platform development, marketing for user engagement, and community management for seller support. The company employs approximately 800 staff members across these functions, primarily based in its headquarters in Redwood City, California, and an office in Vancouver, Canada. The organization emphasizes diversity and inclusion, with dedicated staff focused on equitable hiring practices and a highly diverse management team that reflects its global user base.^[95] Post-COVID, Poshmark adopted a hybrid work policy combining remote and on-site arrangements to promote work-life balance and talent retention.^[95] Naver's influence has introduced Korean tech expertise into Poshmark's product development, notably through AI-driven features like Posh Lens, the first major innovation post-acquisition, which enhances search and personalization for users.^[96] This collaboration leverages Naver's technologies to strengthen Poshmark's position as a global C2C leader.^[97]

Post-acquisition developments and criticisms

Following its acquisition by Naver in January 2023, Poshmark pursued several key developments to bolster its marketplace position. In May 2024, the platform launched Promoted Closet, a paid advertising tool enabling sellers to promote their entire closets or specific listings for enhanced visibility and faster sales. This initiative marked a pivot toward monetization strategies post-acquisition, with early adopters reporting increased engagement metrics.^[98]^[46] By 2025, Poshmark intensified its focus on AI-driven recommendations and profitability enhancements. The January introduction of Smart List AI utilized generative technology to automate listing creation, incorporating search-optimized descriptions and previews to streamline seller workflows and improve discoverability. Subsequent updates, revealed at PoshFest in September 2025, included AI-powered visual search and algorithm refinements prioritizing personalized recommendations over traditional social feeds, alongside tools for dynamic pricing suggestions. These measures aimed to drive efficiency and revenue amid competitive pressures in the resale sector.^[99]^[100]^[101]^[102] Profitability efforts also involved restructuring fees in October 2024, slashing seller commissions from 20% to 5.99% on sales over $15 while adding a 5.99% buyer protection fee and applying the seller fee to shipping and taxes. However, this sparked immediate backlash, with sellers experiencing significant drops in sales due to buyer deterrence, leading to a full reversal by late October to restore the original model.^[103]^[68]^[104] Criticisms have centered on these shifts eroding Poshmark's community ethos. The fee experiment drew ire for its complexity and perceived bias toward platform revenue over user trust, with reports of widespread seller frustration and reduced platform activity. Additionally, the 2025 removal of bulk sharing—a core social tool for mutual promotion—has fueled accusations of dismantling the interactive user experience that defined Poshmark, as algorithm changes now favor paid promotions and AI curation, diminishing organic community interactions. Community discussions highlighted concerns over an influx of novice sellers, often listing lower-quality or mass-produced items, which has strained buyer confidence and overall marketplace standards.^[42]^[105]^[106] A January 2025 New York Times analysis outlined Poshmark's efforts under Naver to reinvigorate resale appeal through targeted beta tests, including enhanced haggling and negotiation features integrated with Naver's e-commerce expertise, such as automated offer tools and price adjusters to encourage more dynamic buyer-seller exchanges. These initiatives seek to address waning engagement by blending social elements with technological upgrades. Nonetheless, ongoing challenges persist in reconciling rapid growth ambitions with community retention, as economic pressures like inflation curb discretionary spending on secondhand fashion, testing the platform's ability to sustain its user base without alienating core participants.^[15]^[102]

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Apr 21, 2015 · The fashion marketplace announced on Tuesday that it has raised $25 million in venture funding, bringing its total funding to $47.2 million.
[25]
Mobile Fashion Marketplace Poshmark Raises $12M Series B Led ...
Dec 4, 2012 · Poshmark, the fastest-growing mobile marketplace for fashion, today announced the closing of $12M in Series B financing led by investment firm Menlo Ventures.Missing: Kleiner Perkins
[26]
Poshmark raises $87.5 million for fashion resale marketplace
Nov 14, 2017 · Poshmark was founded in 2011 and is based in Redwood City, California. Katie Roof was a senior writer and video host at TechCrunch.Missing: headquarters | Show results with:headquarters
[27]
Next Billion-Dollar Startups: How A Serial Social Shopping ... - Forbes
Dec 14, 2018 · From the company's founding in 2011, Chandra wanted the focus to be on individual buyers and sellers, whether they were Midwestern moms or L.A. ...
[28]
What It Takes to Build an Iconic Marketplace: The Poshmark Story
So quick background: Manish Chandra founded Poshmark in 2011with Tracy Sun and I believe it's the most brilliantly conceived and executed social commerce ...
[29]
Poshmark Announces Findings from First-Ever Social Commerce ...
Jan 31, 2019 · Since launching in 2011, Poshmark has become a vibrant social shopping community with five million Seller Stylists helping 40 million people ...Missing: growth milestones 2011-2014
[30]
Poshmark Hits New Milestone as it Pays Out More Than $1 Billion to ...
May 23, 2018 · The news comes as Seller Stylists make a sale every second and upload $100M of inventory weekly. News provided by. Poshmark. May 23, 2018, 11:05 ...
[31]
Poshmark IPO: POSH starts trading on Nasdaq - CNBC
Jan 14, 2021 · Poshmark, founded in 2011, is an internet marketplace for second-hand clothing, shoes and accessories. Like eBay and Etsy , Poshmark ...Missing: exact date
[32]
Poshmark Soars in Debut After IPO Fetches $277 Million
Jan 14, 2021 · Poshmark Inc., the online marketplace for second-hand goods, rose 142% in its trading debut after raising $277 million in an initial public ...
[33]
Poshmark More Than Doubles In IPO, Pushing Valuation Above $7 ...
Jan 14, 2021 · Shares of online thrift store Poshmark soared 142% on its first day of trading on Thursday, pushing its valuation above $7 billion.
[34]
Poshmark FY2020: Revenue up 28% - AIM Group
Mar 15, 2021 · Yearly revenue was $262.1 million, up 28% from $205.2 million in 2019. The report also includes quarterly and yearly profits at $1.6 million and ...
[35]
Poshmark Files for IPO Saying It Became Profitable This Year
Dec 17, 2020 · Online marketplace became profitable during pandemic · Poshmark joins wave of consumer-facing companies with IPOs.Missing: performance post- boom
[36]
Poshmark, Inc. Reports Fourth Quarter and Full Year 2020
Mar 11, 2021 · The Company posted net revenues of $69.3 million, which is a 27% year-over-year increase from the fourth quarter of 2019.
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Naver Completes Acquisition of Poshmark and Aims to Grow Globally
Jan 6, 2023 · With the completion of the acquisition by Naver, Poshmark will retain its existing brand, employee base and California headquarters, as Naver ...
[38]
Poshmark, Inc. Announces Chief Executive Officer Transition
Aug 11, 2025 · Namsun Kim, who currently serves as Poshmark's Executive Chairman, will be appointed Chief Executive Officer, effective October 1, 2025.
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Poshmark lays off less than 2% of workforce | Retail Dive
Feb 27, 2023 · Just over a month after being acquired, social resale marketplace Poshmark laid off less than 2% of its employees, a company spokesperson ...
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NAVER Corporation (NHNCF) Q1 2024 Earnings Call Transcript
May 4, 2024 · In the case of Poshmark, it turned EBITDA positive in just one year since acquisition and even reached an operating surplus in Q1, with both our ...
[41]
Fees for Selling on Poshmark (2025): Full Guide + Comparison to ...
Quick Answer: Poshmark charges $2.95 on sales under $15 and a 20% commission on sales of $15 or more. Shipping is paid by the buyer through a flat-rate label, ...
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How Much Does It Cost to Sell on Poshmark? 2025 Fees and Profit ...
Sep 9, 2025 · Items under $15 have a flat $2.95 fee, while items priced $15 or more are charged a 20% selling fee. Posh gets 20% of the sale price, while you ...
[43]
Poshmark reverses new fees structure after seller backlash
Oct 21, 2024 · Now, Poshmark is going back to its original fee structure of a 20% seller fee for sales over $15 and a $2.95 flat fee for sales $15 and under.
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How Does Poshmark Make Money? [2025 Deep Dive] - SimiCart
Jun 8, 2025 · Discover how the Poshmark business model generates revenue through commission fees, shipping labels, and advertising.
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Poshmark offers exclusive USPS Ground Advantage packaging as it ...
Sep 11, 2025 · A new USPS Ground Advantage branded shipping box is being made available exclusively to Poshmark sellers through a special supply program. By ...
[46]
Poshmark Is Getting Promotional With A New Tool For Sellers - Forbes
May 22, 2024 · Poshmark has launched Promoted Closet, an easy-to-use and highly effective paid marketing tool to help sellers accelerate sales and drive increased engagement ...
[47]
Poshmark's 'Promoted Closet' tool lets sellers boost all their listings ...
May 16, 2024 · Poshmark's new feature, called “Promoted Closet,” uses machine learning to automatically promote individual product listings from a seller's entire inventory.
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https://poshmark.com/posh_authenticate
[49]
How to list - support - Poshmark
To list on Poshmark, tap 'Sell' in the app or select 'Sell on Poshmark' on the web, then fill in title, description, category, size, original and listing price.
[50]
https://support.poshmark.com/s/article/How-to-list-item?language=en_US
[51]
How to Shop on Poshmark
On Poshmark, you can "Buy Now", make an "Offer", "Bundle" items, and "Like" items to save them for later.
[52]
Posh Protect - Poshmark
### Return Policies and Dispute Handling under Posh Protect
[53]
The Poshmark Shipping & Packaging Guide
Apr 16, 2020 · Poshmark provides a flat rate fee of $7.97 (paid for by the buyer) for expedited shipping for all orders. Each order is shipped using 1-3 day ...
[54]
Posh Parties 101 - Poshmark Blog -
Posh Parties are real-time, virtual shopping events where Poshers (like you!) meet up on Poshmark to shop, share, and sell clothing, beauty products, homegoods ...
[55]
Poshmark Launches Posh Party LIVE, a New Virtual Shopping ...
Jun 13, 2024 · A new type of real-time shopping event that allows buyers and sellers to come together to sell, shop, and share curated merchandise.
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Sharing on Poshmark
Apr 5, 2016 · How it Works: Tap the share icon from your listing detail page to share that item with your followers. To share more than one item, use Bulk ...
[57]
Poshmark Introduces Posh Shows, Live Shopping For Resale - Forbes
Apr 5, 2023 · Poshmark's new live shopping shows launch today. Courtesy of Poshmark. Leading fashion resale marketplace Poshmark today announced the launch of ...
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Poshmark Introduces Posh Shows, a New Approach to Live ...
Apr 5, 2023 · Poshmark began testing Posh Shows in the fourth quarter of 2022. Since then, sellers have hosted more than 100,000 shows, while shoppers have ...
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Poshmark Launches Authentication to Boost Luxury Brand Reselling
Dec 18, 2014 · So they've launched Posh Concierge, a free service that automatically authenticates anything sold for $500 or more. Typically, when someone buys ...
[61]
What is Posh Authenticate? - support - Poshmark
Posh Authenticate is a premium service where Poshmark provides extra verification and authentication on luxury handbags and other premium designer items.
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Poshmark Posh Authenticate: How It Works and What It Covers
Jun 15, 2025 · Posh Authenticate is Poshmark's service for luxury items over $500, using inspection or pre-authentication, and includes free shipping and a ...
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Poshmark, Inc. Acquires Suede One, a Leading Platform for Virtual ...
Oct 13, 2021 · It has acquired Suede One, a platform that combines machine learning, computer vision and expert human review to virtually authenticate sneakers.Missing: program | Show results with:program
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Poshmark Buys Sneaker Verification Firm Suede One - WWD
Oct 13, 2021 · The secondhand platform said it acquired Suede One, which uses machine learning, computer vision and human experts to virtually authenticate ...Missing: program | Show results with:program
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Poshmark, Inc. Acquires Suede One, a Leading Platform for Virtual ...
Oct 13, 2021 · It has acquired Suede One, a platform that combines machine learning, computer vision and expert human review to virtually authenticate sneakers.Missing: program | Show results with:program
[66]
What is the Buyer Protection Fee? - support - Poshmark
The Buyer Protection Fee applies to all orders placed on Poshmark. The fee consists of a fixed component and a variable component as set forth below.
[67]
UPDATE: Poshmark Walks Back Fee Structure Overhaul
Oct 13, 2024 · The initial 20% seller fee will be replaced with a 5.99% fee, along with an additional $1, $2 or $3 fixed fee, depending on the total order amount.
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How Long Does Poshmark Authentication Take - Posh Sidekick
Sep 9, 2024 · The Poshmark authentication process takes between 1 to 2 business days. This timeframe allows the experts to conduct a comprehensive examination.<|control11|><|separator|>
[69]
How to message your Seller or Buyer for order-related questions
Messages are private between the buyer and seller. Poshmark Support will have access to the conversation for the purpose of dispute resolution. Invite Poshmark ...
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Home - support - Poshmark
Does Poshmark offer phone support? How to change my delivery address for an order. How to get my shipping labels. How to adjust my shipping label settings.Missing: URL | Show results with:URL
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Account - support - Poshmark
You can find yours by copying the URL below and replacing the end of the address with your username: https://poshmark.com/closet/insert_your_username_here.
[72]
https://support.poshmark.com/s/topic/0TO1I000000kJqpWAE/account?language=en_US
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Poshmark Canada Turns One, a Report by Poshmark
May 26, 2020 · Since launching in May 2019, Poshmark has built a vibrant community of over one million Canadians across the country who've collectively listed ...
[74]
Poshmark Pays Out Over $2 Billion to its Community of Seller Stylists
Sep 25, 2019 · Poshmark's community has scaled to over 50 million users nationwide, including seven million Seller Stylists, who drive massive engagement ...
[75]
3 ways Poshmark uses AI to grow its business - eMarketer
Oct 25, 2023 · With AI, Poshmark was able to generate a voice-over version of the English commercial in a French Canadian dialect, which the company could then ...
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Poshmark to shut shop in India, Australia and UK in abrupt retreat ...
Oct 19, 2023 · The app itself supports six languages: English, Spanish, French, Portuguese, German, and Traditional Chinese. The app will also engage ...
[77]
Poshmark Canada: FAQ
Poshmark is available across all Canadian provinces and territories: Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia ...Missing: languages French
[78]
FAQs - Support Center - Poshmark
All Poshmark orders are shipped using Canada Post Expedited Parcel for a flat rate of C$12.49 + applicable taxes. Shipping is paid for by the buyer and covers ...
[79]
Poshmark Canada Turns Two, a Report by Poshmark
May 26, 2021 · Since we launched in May 2019, we have rerouted over 200k pounds from landfills in jeans alone1, extending the lifespan of the items we own and ...
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The 2021 Canada Holiday Trend Report - Poshmark Blog
Trend Report Methodology All data is based on the shopping behaviour of Poshmark Canada's 2.5M+ members.Canadians Are Ready To Get... · Women's Top Brands +... · Kids' Top Brands +...
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Fashion platform Poshmark launches in Canada - Vancouver Sun
and it has recently launched in Canada.
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Make extra cash on used fashion with peer-to-peer app - CTV News
Oct 9, 2019 · A Vancouver woman has discovered a way to part with some of her gently used clothes and make money doing it, too.
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15 Most Profitable Items to Sell Clothes in Vancouver (2025 Guide)
Aug 10, 2025 · Several platforms serve Vancouver dress sellers well. Poshmark has attracted over 2.5 million Canadian users since launching in 2019.<|control11|><|separator|>
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Your guide to selling in the US on Poshmark from Canada - Wise
Dec 19, 2023 · Selling on Poshmark in the US from Canada requires compliance with applicable laws, regulations, and tax considerations. When selling items ...Missing: challenges | Show results with:challenges
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Duties From US To Canada: A Comprehensive Guide - Shippsy
Dec 4, 2024 · Understanding taxes and duties from US-to-Canada shipments can be very puzzling. Check this guide to take an in-depth look at customs fees.
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Poshmark, Inc. Continues International Expansion with Australia ...
Feb 16, 2021 · Beginning today at 2 p.m. Pacific Time, Australians will be able to join the Poshmark community and start selling and buying from fellow ...
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Poshmark, Inc. Social Shopping Experience Now Available in India
Sep 15, 2021 · It recently expanded its community and strategy beyond North America, launching in Australia in February 2021.
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Poshmark hitting the mark in Australia with new Sendle partnership
Apr 29, 2021 · Poshmark on Tuesday launched a tie-up with Australia Post rival Sendle, a partnership the companies say will give Australian 'Poshers' access ...Missing: details | Show results with:details
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Research by Poshmark, Inc. Finds Aussies Sitting on $5 Billion ...
Poshmark came to the figure of $5 billion by rounding the median value of unworn clothes based on research conducted by Pure Profile. This number per person was ...
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Social shopping marketplace Poshmark launches in India - Mint
Sep 15, 2021 · More recently, the company extended its reach beyond North America, launching Poshmark in Australia in February 2021.
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Is India ready for resale? Poshmark, others are betting on it
Sep 6, 2021 · Poshmark, the peer-to-peer resale marketplace that went public this year, is heading to India, betting it can convince the younger generation to shop thrift.
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Poshmark Mulling Expansion to Europe Amid Growing Resale Market
Dec 16, 2021 · Poshmark has 7.3 million active buyers and 80 million registered users in the U.S., Canada, Australia and India as of the third quarter.
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Secondhand clothing is more popular than ever. Even in a pandemic
Jun 12, 2020 · Consumers looking for deals in the recession are turning to resale marketplaces like Poshmark, OfferUp and Mercari to score previously owned ...<|separator|>
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$$14-$112/hr Poshmark Jobs in California (NOW HIRING) Nov 2025
Poshmark offers roles in various departments such as engineering, marketing, customer service, and operations. Employees help enhance the platform, support ...
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Poshmark: Employee Directory | ZoomInfo.com
Poshmark corporate office is located in 203 Redwood Shores Pkwy Fl 8, Redwood City, California, 94065, United States and has 800 employees.
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Poshmark Corporate Headquarters, Office Locations and Addresses
Poshmark is headquartered in Redwood City, 203 Redwood Shores Pkwy 8th floor, United States, and has 5 office locations.
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Poshmark Careers, Perks + Culture - Built In
Its community of more than 80 million registered users across the U.S., Canada, Australia, and India, is driving the future of commerce while promoting more ...
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Poshmark's Posh Lens – Revolutionizing Fashion Retail with AI
Posh Lens is a visual search tool using AI that lets users upload photos to find similar items on Poshmark, eliminating the need for detailed descriptions.Missing: enhancements | Show results with:enhancements
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Press Releases l NAVER Corp.
Linking 80 Million Closets Worldwide, Poshmark Reinforces C2C Leadership with Team NAVER's Technologies. - CEO Manish Chandra founded Poshmark in 2011 ...
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Poshmark sellers can now pay to promote their closets
May 16, 2024 · A year after the acquisition, it returned to profitability, partly due to the addition of ad revenue, according to Naver's 4 May earnings call.
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Introducing Smart List AI - Poshmark Blog
Jan 30, 2025 · It's Smart: AI technology will create listing details with search-friendly content, helping boost your listings' visibility and grab shoppers' ...
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Poshmark Marks Milestone with Debut of Smart List AI, Ushering in ...
Jan 30, 2025 · New technology unlocks smarter, more efficient listing tool to fuel seller growth and success. REDWOOD CITY, Calif., Jan. 30, 2025 ...Missing: driven | Show results with:driven
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Poshmark's 2025 feature updates: What to know after PoshFest
Oct 16, 2025 · Poshmark's new feature updates in 2025 introduce major changes to pricing automation, photo formats, AI-powered search, and negotiation tools ...
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Poshmark PoshFest 2025: Updates For Offers, Price Suggestions ...
Sep 14, 2025 · Poshmark unveiled new features and tools as part of PoshFest 2025 Hackathon, with updates for Offers, Price Suggestions, Apple Visual ...Offers · Price Suggester · Apple Visual Intelligence<|separator|>
[105]
Poshmark sellers are irate about the new fee structure - Modern Retail
Oct 7, 2024 · The updated structure slashes fees for sellers but also increases fees for buyers. It's a system that Schwibner calls “mathematically confusing by design.”Missing: criticisms | Show results with:criticisms
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Poshmark reverses decision to lower selling fees after sellers ...
Oct 21, 2024 · Earlier this month, Poshmark introduced a new fee structure to replace the original 20% seller fee. The new structure included a 5.99% fee for ...
[107]
Poshmark scraps new fees after seller outcry, sales hit | Retail Dive
Oct 22, 2024 · As of Oct. 24, however, the company will revert to its original policies: 20% charged for sales of more than $15 and $2.95 for sales $15 or less ...Missing: criticisms | Show results with:criticisms
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https://www.valueaddedresource.net/poshmark-kills-bulk-sharing-in-app/
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Poshmark's CMO on live shopping and recent seller backlash - Ad Age
Nov 27, 2024 · Poshmark CMO Steven Tristan Young joins the Marketer's Brief podcast to discuss the growth of resale, recent seller backlash and the role of ...