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Project Power

Project Power is a 2020 superhero action thriller film directed by and . The story follows an ex-soldier (), a teenage (), and a police officer () who team up in New Orleans to uncover the source of a mysterious that grants users unpredictable superpowers for five minutes. Released on on August 14, 2020, the film blends elements of , crime, and high-stakes action, exploring themes of power, , and survival in a gritty urban setting. Written by , the screenplay draws from influences like narratives but presents an original premise centered on the pill's chaotic distribution by a shadowy . The production was handled by in association with Screen Arcade and Supermarché, with filming taking place primarily in New Orleans to capture the city's vibrant yet perilous atmosphere. Key supporting cast includes , , and Kyanna Simpson, contributing to the film's ensemble dynamic of street-level heroes confronting enhanced threats. Critically, Project Power received mixed reviews, praised for its energetic action sequences and charismatic performances—particularly Foxx's intense portrayal of a vengeful father—but critiqued for a formulaic and uneven pacing. It holds a 61% approval rating on based on 185 reviews, with an average score of 5.8/10, and a 6.0/10 user rating on from over 100,000 votes. The film's , including the creative manifestations of superpowers like and explosive strength, were highlighted as a standout feature despite some inconsistencies. Commercially, as a original, it was watched by 75 million member households in its first four weeks of release, contributing to the streaming service's growing portfolio of genre films.

Synopsis

Plot

In the streets of New Orleans, a mysterious new drug called begins circulating, granting users random superpowers for exactly five minutes, though incompatible users risk violent explosions upon activation. The story introduces Robin, a teenage aspiring rapper who sells the pills to support her family and escape her circumstances, often navigating dangerous deals while relying on her street smarts and entrepreneurial drive. Meanwhile, Art, a former U.S. Army Special Forces operative with enhanced regenerative abilities from prior experiments, arrives in the city desperately searching for his kidnapped daughter, , whose unique biology serves as the key to synthesizing the stable Power compound without time limits or lethal side effects. Art's quest leads him to abduct Robin after witnessing her transaction, forcing her to help track the drug's distribution network to locate , who has been taken by , a private military contractor led by Dr. Gardner aiming to weaponize superpowers for profit. Their pursuit takes them to a high-stakes near the Superdome organized by local distributor Biggie, where potential buyers witness users manifesting abilities like and bulletproof skin, but the event erupts into chaos with chases and shootouts as Art eliminates threats to extract information. Robin and Art then confront Biggie at an abandoned , where a brutal fight ensues; Biggie ingests to gain enhanced strength, but Art overpowers and kills him, revealing the trail to Teleios's operations. Complicating their efforts is Detective Frank Shaver, a rogue NOPD officer who secretly consumes Power for temporary invincibility during undercover raids on dealers, torn between his duty to curb the drug's spread and his growing moral qualms about its human cost. Initially viewing as of the crisis, Frank pursues him but captures Robin instead; however, after learning the truth about Teleios's experiments on and the drug's origins in unethical human testing, Frank allies with Art and Robin, driven by his own sense of justice despite the risks to his career. The trio infiltrates the freighter Genesis docked in the , where is held captive and forced to produce the drug. Betrayals unfold as Teleios operatives, including the ruthless distributor , attempt to eliminate them; sustains fatal injuries in the ensuing battles but ingests a Power pill to manifest a pistol shrimp-inspired ability, generating devastating sonic blasts from his hands to dispatch Dr. Gardner and thwart the organization's plans. , revealing her innate powers, revives Art, allowing the group to escape amid explosions that destroy the ship and its stockpile. In the aftermath, Art reunites with Tracy and leaves the city to protect her; Robin returns home with seized funds to secure her future; and Frank resolves to expose Teleios publicly, ending the immediate threat of Power's distribution.

Themes

Project Power explores the corrupting nature of through its depiction of a mysterious that grants temporary abilities, leading to widespread and moral decay in New Orleans. The film illustrates how access to such amplifies existing societal flaws, with criminals and opportunists exploiting the drug for and domination, turning the city into a battleground of unpredictable confrontations. This theme underscores the idea that , when unequally distributed and unregulated, erodes ethical boundaries and fosters exploitation rather than . At its core, the narrative centers on family redemption, particularly through the character of , a former operative driven by the need to rescue his kidnapped daughter, , from the clutches of the corporation behind the . Art's journey reflects a personal quest for atonement amid the fragmentation of his family due to his past service and the ensuing , highlighting themes of paternal and in the face of systemic . This arc intertwines with broader critiques of racial and , set against the backdrop of a post-Katrina New Orleans where marginalized Black communities grapple with , proliferation, and institutional . The film's portrayal of these disparities draws on the city's historical while exposing ongoing vulnerabilities, such as the exploitation of vulnerable populations in underground economies. The pill itself serves as a potent for fleeting empowerment and , offering brief bursts of capability that mirror the highs and crashes of substance dependency, ultimately leaving users craving more without sustainable change. This concept critiques corporate experimentation, with the fictional corporation functioning as an analog to Big Pharma, conducting unethical human trials on low-income and minority subjects to develop a super-soldier , prioritizing over lives. The condemns such as a form of modern , where scientific advancement comes at the expense of community well-being, echoing real-world concerns about pharmaceutical and complicity. Symbolically, the superpowers represent untapped potentials within marginalized communities, suggesting that extraordinary abilities lie dormant in those society overlooks, yet the five-minute duration symbolizes the ephemeral nature of in unequal systems—moments of elevation quickly followed by harsh returns to reality. This limitation emphasizes , as characters like the young rapper Robin navigate adversity through ingenuity and , embodying New Orleans' post-Katrina spirit of recovery amid persistent challenges. Through these elements, Project Power weaves a commentary on how power dynamics perpetuate cycles of while hinting at the redemptive possibilities of familial and communal bonds.

Cast and crew

Cast

The principal cast of Project Power includes as Art, a former U.S. Army Major driven by a personal vendetta as a protective father. portrays Frank, a navigating the chaos of the streets. plays Robin, a resourceful high school student and Power dealer with ambitions as a artist. In supporting roles, appears as Biggie, the enigmatic leader overseeing the drug's distribution. Colson Baker, professionally known as , stars as Newt, Robin's cousin and a fellow street-level operative in the Power trade. Kyanna Simone Simpson plays Tracy, Art's young daughter central to his motivations. Additional cast members include as Captain Craine, Frank's superior officer, and as the government agent Dr. Gardner. Project Power marked the first on-screen collaboration between and , who brought contrasting energies to their action-oriented characters. Fishback's role as Robin served as a breakout performance, highlighting her versatility in blending vulnerability with street savvy and earning praise for elevating the ensemble.

Crew

The film was directed by and , the filmmaking duo known for their work in found-footage horror such as (2011), who transitioned to more stylized action-thrillers with (2016), bringing a kinetic visual style to Project Power's high-energy sequences. The screenplay was written by , who penned the project as an original that acquired in 2017, emphasizing themes of power and inequality through a speculative sci-fi lens. Key producers included Eric Newman and Bryan Unkeless, who oversaw the film's development under 's banner, drawing on their experience with genre projects like the series and Bright. Michael Simmonds captured the vibrant, gritty New Orleans setting with dynamic lighting and fluid camera work that enhanced the film's urban action aesthetic. Editor Jeff McEvoy handled the pacing, ensuring the and rapid sequences maintained momentum. Naomi Shohan constructed the film's environments to reflect the socioeconomic contrasts of New Orleans, using practical sets to ground the elements. Visual effects were supervised by Ivan Moran, who coordinated contributions from vendors including and to realize the pill-induced superpowers, such as explosive transformations and environmental destruction, while integrating them seamlessly with live-action footage. Costume designer Sharen Davis outfitted the characters in attire that evoked New Orleans' , blending with functional gear to underscore the film's themes of amid .

Production

Development

The development of Project Power began with screenwriter Mattson Tomlin's original , initially titled Power, which he penned in as a fresh take on tropes infused with on and power dynamics in marginalized communities. The script quickly gained traction, landing on the 2017 Black List of most-liked unproduced screenplays, and sparked a bidding war among studios. In October 2017, acquired the rights in a competitive , marking Tomlin's breakthrough sale and setting the stage for a high-profile production. In October 2017, directors and , known for their work on and , were attached to helm the project, bringing their experience in blending thriller elements with speculative concepts to ground the film's fantastical premise in a gritty, urban setting. Casting announcements followed, with set to star as the ex-soldier Art, as the rogue cop Frank, and newcomer as the teenage dealer Robin in September 2018, forming the film's central trio. The directors drew inspiration from narratives like the , adapting mutant-like abilities into temporary, drug-induced powers while emphasizing real-world themes of economic disparity and systemic injustice in New Orleans. With an estimated budget of $85 million, focused on conceptualizing the sequences, where the team faced challenges in balancing practical effects—such as prosthetics and on-set pyrotechnics—with extensive to create diverse, unpredictable abilities without relying on over-the-top spectacle. Effects supervisor Ivan Moran highlighted the effort to make powers feel organic and consequence-driven, testing combinations in early storyboards to ensure they served the narrative's exploration of desperation and ethics. These preparations culminated in starting in late 2018.

Filming

Principal photography for Project Power took place entirely in New Orleans, , from October to December 2018. The production utilized a variety of authentic city locations to immerse the story in the urban environment, including scenes near the historical for the bank heist sequence, the Mercedes-Benz Superdome for interior shots, Canal Street, the , and the abandoned amusement park in eastern New Orleans, which helped evoke a post-Katrina atmosphere of decay and resilience. Filming faced logistical challenges in coordinating complex action sequences that depicted the pill's temporary superpowers, requiring practical stunts to simulate effects like fire manipulation and before visual effects integration. Night shoots in rainy conditions added difficulty, as work in low-light environments demanded precise timing to capture dynamic movements without compromising safety or footage quality. Stunt coordinators emphasized for extended sequences lasting up to five minutes to match the narrative's duration, involving close between performers and crew to ensure realistic portrayals of enhanced abilities. The production employed Arri Alexa LF cameras paired with Arri Signature Prime lenses to achieve a cinematic look with deep , supporting the film's gritty, high-contrast visuals during intense action. This setup allowed for agile handling in fast-paced work while delivering sharp details essential for the sequences.

Release

Marketing

The promotional campaign for Project Power launched in mid-July 2020, coinciding with the film's impending premiere. On July 14, released the first official images and posters, showcasing the cast and the iconic glowing pill central to the plot. The following day, debuted the official trailer on , which amassed millions of views and emphasized high-octane action sequences, unpredictable , and the New Orleans street-level intrigue. This trailer, narrated with the "What would you risk for five minutes of pure power?", effectively teased the film's blend of sci-fi elements and gritty crime drama. Netflix's marketing strategies focused on digital platforms to engage audiences, particularly fans of and genres, through a multi-channel social media rollout on , , , and . Promotional posters highlighted the pill's neon aesthetic alongside stars , , and , often set against New Orleans backdrops to underscore the film's authentic urban vibe. The campaign incorporated short social media spots and out-of-home advertising, such as digital billboards in high-traffic areas like ' , to amplify visibility and drive streaming sign-ups. Owing to the , all promotional events shifted to virtual formats, including online press junkets coordinated by and partners like Junket Productions. Directors and participated in numerous video interviews, where they elaborated on thematic elements like the ethical perils of power, family bonds amid chaos, and the socio-economic undercurrents of New Orleans as a character in the story. Cast members, including Foxx and Fishback, joined remote Q&A sessions to discuss their roles and the film's innovative take on tropes. These efforts formed part of Netflix's broader 2020 marketing allocation, which totaled approximately $2.23 billion in sales and marketing expenses, supporting the company's emphasis on exclusive streaming content to sustain subscriber growth amid theater closures. The campaign successfully built pre-release buzz, positioning Project Power as a timely, binge-worthy original tailored for global audiences.

Distribution

Project Power premiered worldwide on on August 14, 2020, bypassing a traditional theatrical release amid the ongoing . As a original film, it was made available for streaming exclusively on the platform, with no plans for cinema distribution. The film launched globally in over 190 countries simultaneously, accessible to subscribers through its standard streaming service. It supports high-quality viewing options, including HD and for premium plan users, enhancing the visual impact of its action sequences. Post-release, Project Power remains a streaming exclusive on , with no such as DVD or Blu-ray announced, and it is not offered for digital purchase or rental on other video-on-demand services. The received an from the for violence, bloody images, drug content, and some , restricting access for younger audiences. To broaden international accessibility, provides the film dubbed and subtitled in numerous languages, including , , and , alongside its original English audio.

Reception

Viewership

Upon its release on August 14, 2020, Project Power quickly became one of 's most-watched original films, with 75 million member households viewing it for at least two minutes during its first four weeks. announced this milestone in its third-quarter 2020 earnings report, highlighting the film's strong debut performance. The film topped Netflix's daily global Top 10 movie charts for 10 consecutive days, marking the second-longest such streak for a Netflix original at the time, behind only 365 Days. In the United States, it ranked fourth on Nielsen's streaming charts for the week of August 10-16, 2020, with 905 million viewing minutes. Compared to other 2020 Netflix originals, Project Power's 75 million accounts placed it just behind The Old Guard (78 million) and Enola Holmes (77 million) in the streamer's all-time viewership rankings released in September 2021. Project Power appeared on Netflix's weekly global Top 10 lists throughout late but did not experience significant resurgences in subsequent years, including through 2025.

Critical response

Project Power received mixed reviews from critics, who praised its energetic sequences and strong performances but criticized its predictable plot and underdeveloped themes. On , the film holds a % approval based on 185 reviews, with the site's stating that it "delivers a handful of nifty ideas and a charismatic of leads, but never quite musters the energy to make its superpowered premise click." On , it scores 51 out of 100 from 35 critics, indicating "mixed or average reviews." Critics frequently highlighted the compelling performances, particularly from as Art, as Robin, and as Frank, noting their chemistry and ability to elevate the material. Fishback's breakout role as a street-smart rapper and dealer was often singled out for its authenticity and emotional depth. The film's inventive action sequences, powered by the pill's temporary superpowers, were commended for their creativity and visual flair, with director and Ariel Schulman's kinetic style drawing comparisons to high-energy blockbusters. Additionally, the New Orleans setting was praised for capturing the city's vibrant, gritty atmosphere, adding a layer of cultural specificity to the narrative. However, many reviewers found fault with the screenplay's predictable plotting and uneven pacing, which undermined the film's ambitious premise. described it as a "visually busy that's more hurtling than hypnotic," pointing to underdeveloped character motivations and a reliance on familiar tropes. echoed this, calling it "high-octane but hollow," with themes of power and corruption feeling rushed and superficial. and Schulman's direction was appreciated for its visual inventiveness but criticized for not overcoming the script's weaknesses, resulting in a that starts strong but loses momentum.

Accolades

Project Power received several nominations from major awards bodies, primarily recognizing the performances and technical achievements. At the 52nd in 2021, was nominated for Outstanding Actress in a Motion Picture for her role as Robin, highlighting her breakout performance in the film. The film's work earned recognition at the 19th Awards in 2021. It was nominated for Outstanding in a Photoreal Feature, with the team led by Ivan Moran, VFX Producer Leslie Hough, and others. Additionally, the production won the award for Outstanding Effects Simulations in a Photoreal Feature, credited to Simulation & Effects Supervisor Jimmy Leung, Simulation Supervisor Jonathan Edward Lyddon-Towl, FX Artist Yin Lai, and FX Supervisor Pierpaolo Navarini, acknowledging the innovative simulations used in the sequences. Despite these honors, Project Power did not secure major wins in acting or overall film categories. As of 2025, no significant additional accolades have been awarded, though the film has been retrospectively noted in compilations of influential original content.

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