Ready to Be
Ready to Be is the twelfth extended play (EP) by South Korean girl group Twice, released on March 10, 2023, through JYP Entertainment and Republic Records.[1] The seven-track album features a mix of Korean and English-language songs, including the pre-released English single "Moonlight Sunrise" and the Korean-language title track "Set Me Free," alongside an English version of the latter.[2] It marks Twice's exploration of bilingual releases to appeal to global audiences, following their increasing international popularity.[3] The EP's tracklist comprises: "Set Me Free," "Moonlight Sunrise," "Got the Thrills," "Blame It on Me," "Wallflower," "Crazy Stupid Love," and "Set Me Free (English ver.)."[1] Produced by a team including J.Y. Park and international collaborators like Melanie Fontana, the album blends pop, dance, and R&B elements, emphasizing themes of liberation and self-expression.[3] Promotion included music videos for the lead singles, live performances on shows like M Countdown, and a global rollout that highlighted Twice's growing U.S. presence.[4] Commercially, Ready to Be was a major success, surpassing 1.7 million pre-orders worldwide before its release—the highest in Twice's career—announced by JYP Entertainment. It debuted at number one on South Korea's Circle Album Chart with over 1.4 million copies sold in its first week, becoming the group's fastest-selling EP domestically and earning a Million certification from the Korea Music Content Association (KMCA) for exceeding 1 million units.[5][6] In the United States, the album entered the Billboard 200 at number two with 153,000 equivalent album units, including 145,500 pure sales, marking Twice's highest chart position and third number-one on the Top Album Sales chart.[4] The album has sold a total of 1,675,890 copies on the Circle Chart as of October 2024.[7] The album's success propelled the Ready to Be World Tour, which concluded on July 28, 2024, after 51 shows and grossed $170.4 million from 1,500,280 tickets sold, further cementing Twice's global stardom.[8]Background and development
Contract renewal and initial concepts
In July 2022, all nine members of TWICE renewed their contracts with JYP Entertainment, marking the end of their initial seven-year term and ensuring the group's continuity as a unit. This decision was announced by the agency on July 12, confirming that the members had collectively chosen to extend their partnership despite the typical challenges of renegotiation in the K-pop industry, where full-group renewals are rare—occurring in fewer than 2% of cases. The renewal provided a foundation of stability, allowing TWICE to prioritize artistic growth without the uncertainty of potential disbandment or member departures.[9][10][11] Following this milestone, the initial concepts for Ready to Be emerged in late 2022 as TWICE sought to channel their post-renewal confidence into a bolder artistic direction. The album's overarching theme centered on self-liberation and authenticity, symbolizing the group's determination to break free from external expectations and embrace their evolving identities on a global stage. JYP Entertainment described the project as an opportunity for TWICE to reveal a "cooler and more mature" side, shifting from previous playful aesthetics toward empowering narratives of personal freedom. Member Nayeon emphasized this intent, stating that the group "prepared hard to show our fans a new side of us" after a seven-month hiatus.[12][12] The creative process involved close collaboration among the members, with early development focusing on tracks that captured a sense of readiness for new challenges. For the title track "Set Me Free," candidates like "Moonlight Sunrise" and "Set Me Free" were evaluated through member voting to select the one best embodying the album's liberated mood, as noted by Momo. Jihyo further explained the core message: the song represents "achieving one's true self by loving freely," escaping societal "entanglements" to affirm inner strength—a concept that resonated with the group's renewed commitment post-contract. This thematic foundation set the stage for the album's bilingual elements and international appeal, including an English version of the lead single to connect more deeply with global audiences.[12][12]Album announcement and pre-production
On February 2, 2023, JYP Entertainment announced TWICE's twelfth mini album, titled READY TO BE, via the group's official social media channels, revealing a release date of March 10, 2023, at 2 p.m. KST and sharing an initial album preview image. Pre-orders for the album commenced the same day across various platforms. The announcement highlighted the album's focus on TWICE's evolution, building on their previous releases while emphasizing a bolder, more liberated image.[13][14] Pre-production for READY TO BE involved extensive planning to craft a concept centered on the group's determination to overcome global scrutiny and prejudice, allowing them to express their authentic selves. This thematic direction was intended to convey a message of self-liberation and readiness to connect with international audiences, as reflected in the title track's emphasis on breaking free to embrace true emotions. Member Nayeon noted that the team "prepared hard to show a new side" of TWICE, incorporating a distinct concept and performance style to differentiate it from prior works. JYP Entertainment collaborated closely with the members during this phase to align the album's vision with their artistic growth.[12] Song selection formed a key part of pre-production, with the members voting between two potential title tracks: "Set Me Free" and "Moonlight Sunrise," ultimately choosing "Set Me Free" for its empowering narrative of releasing inhibitions to love fully, as described by leader Jihyo. Momo highlighted the challenge in deciding, given the tracks' contrasting moods and appeals, while Mina pointed to the inclusion of English elements to broaden accessibility. Development on "Set Me Free" began as early as the previous year, with Jeongyeon actively preparing choreography concepts during that time. By March 7, 2023, pre-orders had exceeded 1.7 million units, signaling strong early interest and influencing final production adjustments.[12]Music and lyrics
Musical style and themes
Ready to Be, TWICE's twelfth extended play, showcases a mature evolution in the group's sound, blending disco, funk, and retro-futuristic synth-pop with elements of Miami bass, rock, and R&B.[15][16][17] This marks a departure from their earlier bubblegum pop roots, incorporating sophisticated production like squelchy synth basslines, dramatic string sections, chugging electric guitars, and tight rhythms to create polished, punchy tracks that emphasize harmony-rich vocals and irresistible hooks.[15][17][18] Produced by collaborators including Lindgren and collapsedone, the album's seven songs feature genre-bending arrangements that refine TWICE's signature blend of old and new influences, resulting in a confident, stadium-ready aesthetic.[16][17] Thematically, Ready to Be explores the complexities of love and personal growth, focusing on empowerment, confidence, and liberation from toxic dynamics.[16][15] Lyrics address unrequited affection, lust, breakups, and self-assurance, portraying mature stages of romance such as flirtation, confrontation, and moving on, often with direct, assertive declarations like "I want it all and I ain’t ever gonna settle."[15][16] This shift highlights TWICE's progression from youthful exuberance to a more elegant, self-empowered narrative, solidifying their identity as K-pop innovators who balance playfulness with depth.[17][18] Representative tracks illustrate this stylistic and thematic fusion: the lead single "Set Me Free" combines disco-funk grooves with retro basslines and rap verses to convey breaking free from obsession, while "Moonlight Sunrise" delivers sultry, English-language Miami bass-pop with whisper-like vocals to evoke flirtatious desire.[16][15][17] "Wallflower" introduces Latin-flecked rhythms and hushed confrontations about emotional isolation, and "Crazy Stupid Love" rocks with bluesy riffs to dissect irrational heartbreak, underscoring the album's cohesive yet diverse exploration of relational maturity.[15][18]Individual tracks
"Set Me Free" serves as the lead single and opening track, characterized by a retro-futuristic sound featuring a squelchy synth bassline and dramatic string elements, emphasizing themes of empowerment and breaking free from constraints with assertive lyrics such as “I want it all and I ain’t ever gonna settle.”[15] The song blends pulsating dance rhythms with TWICE's vocal harmonies, though its rap section by Dahyun has been noted for feeling somewhat awkward in delivery.[15] "Moonlight Sunrise," the second original English-language single, adopts a glittering Miami bass-pop style with shimmering synths, exploring direct expressions of desire and invitation through lines like “Come take a shot on me, I gotcha.”[15] Released as a pre-release on January 20, 2023, it highlights the group's growing confidence in international markets, combining sultry vocals with an upbeat, seductive groove.[15] "Got the Thrills" delivers a Balearic dance-pop vibe infused with beachy synths and sunkissed euphoria, focusing on the excitement and joy of newfound energy in relationships.[15] The track's lighthearted production and harmonious choruses provide a breezy contrast to the album's bolder moments, earning praise for its infectious, summery appeal.[19] "Blame It on Me," co-written by member Dahyun, incorporates dive-bar rock riffs with grungy undertones, delving into themes of mutual attraction and playful blame-shifting, exemplified by Chaeyoung's line “You are so into me.”[15] Its rock edge diversifies the EP's pop-centric sound, showcasing the group's versatility in blending genres.[19] "Wallflower" features subtle Latin influences and groovy undertones, presenting a more hushed yet confrontational tone with Tzuyu's daring “Look me in the eye,” addressing themes of emerging from the shadows to assert one's charisma and maturity.[15] The song avoids explosive production in favor of a compelling intimacy, reinforcing the album's theme of personal growth.[19] "Crazy Stupid Love," also co-written by Dahyun, evokes early 2000s pop-rock with nostalgic passion, centered on rejecting toxic relationships through lyrics like “I’m so done with this crazy stupid love.”[15] It captures emotional maturity and resolve, blending emotional depth with anthemic energy to highlight TWICE's evolving lyrical perspective.[19] The English version of "Set Me Free" closes the album, offering a bilingual adaptation of the title track with identical musical structure but lyrics translated for global accessibility, maintaining the original's themes of liberation while broadening its appeal to English-speaking audiences.[19]Release and promotion
Singles and pre-release content
Prior to the full release of Ready to Be, TWICE issued "Moonlight Sunrise" as a pre-release single on January 20, 2023. This track served as the group's second original English-language single, following "The Feels" from 2021, and was produced to build anticipation for the upcoming mini-album. The song features a dreamy pop sound with themes of budding romance under the night sky, accompanied by a music video showcasing the members in ethereal, moonlit settings. It debuted at number 84 on the Billboard Hot 100 and peaked at number 22 on the Billboard Global 200, marking TWICE's first entry on the Hot 100 as lead artists. The group performed "Moonlight Sunrise" live at Billboard's Women in Music 2023 event on March 1, 2023, highlighting their growing international presence.[20] The lead single, "Set Me Free," was released simultaneously with the album on March 10, 2023. Described as a disco-influenced track with groovy synths and a pulsating bassline, it explores themes of liberation from a toxic relationship. The music video, directed with high-energy choreography against a backdrop of geometric patterns and vibrant colors, premiered on the same day and quickly amassed millions of views. "Set Me Free" debuted at number one on the Billboard World Digital Song Sales chart and earned TWICE their first music show win on KBS's Music Bank on March 17, 2023. The group further promoted the single with a debut performance on The Tonight Show Starring Jimmy Fallon on March 9, 2023, emphasizing synchronized dance moves and vocal harmonies. No additional singles were promoted from Ready to Be during its initial rollout.Marketing campaigns and media appearances
To promote their twelfth extended play (EP) Ready to Be, TWICE launched a U.S.-focused marketing campaign emphasizing fan engagement and visibility in key markets ahead of the March 10, 2023, release. The campaign included experiential pop-up stores and exclusive merchandise drops, with a flagship event held on Melrose Avenue in Los Angeles from March 4 to March 12, 2023. Fans queued overnight for limited-edition items like photo cards, posters, and album bundles, culminating in a surprise appearance by all nine members on March 4, which drew hundreds of attendees and highlighted the group's growing American fanbase. This initiative aligned with broader efforts to position Ready to Be as TWICE's breakthrough project in the West, incorporating English-language tracks like the pre-release single "Moonlight Sunrise" to appeal to international audiences.[21] Additional promotional activities featured digital teasers and social media challenges tied to the album's empowering theme of self-expression, encouraging fans (known as ONCE) to share content using hashtags like #ReadyToBe. JYP Entertainment also coordinated tie-in announcements, such as the February 21, 2023, reveal of the *Ready to Be* world tour dates, which included high-profile North American stadium stops to build anticipation. These efforts contributed to the album's strong debut, including a No. 1 position on the Billboard World Albums chart.[22] In terms of media appearances, TWICE made their U.S. late-night television debut with a performance of the title track "Set Me Free" on The Tonight Show Starring Jimmy Fallon on March 9, 2023, showcasing synchronized choreography and live vocals that underscored the song's rock-infused pop sound. The group followed this with an appearance on The Kelly Clarkson Show on March 14, 2023, where they performed "Moonlight Sunrise" and discussed their creative process, with host Kelly Clarkson engaging on topics like member Tzuyu's name pronunciation to foster cultural exchange. These spots marked TWICE's strategic push into mainstream American media, amplifying the album's themes of liberation and confidence.[23][24] Further visibility came from their honor as the Breakthrough Artist at the 2023 Billboard Women in Music Awards on March 1, 2023, where they performed "Moonlight Sunrise" at the YouTube Theater in Los Angeles, receiving praise for their polished delivery and global appeal. Later in the promotional cycle, TWICE headlined NBC's TODAY Summer Concert Series on July 5, 2023, delivering a setlist including "Set Me Free," "Alcohol-Free," and "Feel Special" to an outdoor crowd in Rockefeller Plaza, New York. This performance, timed with the North American leg of their tour, reinforced Ready to Be's momentum and celebrated the album's role in the group's eighth year.[20][25]World tour
The Ready to Be World Tour was TWICE's fifth concert tour and third worldwide outing, announced by JYP Entertainment on February 21, 2023, to promote their twelfth extended play (EP) of the same name. The tour kicked off with two consecutive performances at the KSPO Dome in Seoul, South Korea, on April 15 and 16, 2023, drawing approximately 16,000 attendees across the two shows and marking the group's return to live stadium shows following the COVID-19 pandemic. Initial announcements revealed stops across Asia, Oceania, and North America, with subsequent expansions in April 2023 adding dates in Europe, South America, and additional Asian markets to meet demand.[26][27] Spanning 15 months, the tour visited 14 countries including South Korea, Japan, Australia, the United States, Canada, Brazil, France, Indonesia, and Singapore, ultimately comprising 51 shows that attracted approximately 1.5 million fans worldwide. Key legs included a North American run across nine cities with over 250,000 attendees, an Oceanic segment featuring the group's first stadium headline at Melbourne's Marvel Stadium on November 4, 2023, and a European extension with sold-out arenas in cities like London and Paris. The production emphasized high-energy choreography, elaborate stage designs with LED screens and hydraulic lifts, and interactive elements like fan chants, reflecting TWICE's signature blend of pop anthems and synchronized performances. The setlist typically opened with English versions of "Set Me Free" and "I Can't Stop Me" from the album, transitioned into hits like "Fancy" and "Feel Special," incorporated solo stages for each member—such as Nayeon's "Pop!" and Momo's dance-focused "Sticky"—and closed with encores including "Alcohol-Free" and "TT." Variations occurred by region, with Japanese shows adding localized tracks like "Breakthrough," while North American dates featured extended English renditions to engage international audiences.[28][29][30] The tour garnered widespread acclaim for its vibrant execution and TWICE's stamina across grueling schedules, with the U.S. opener at SoFi Stadium on June 10, 2023, selling out to 48,345 fans and hailed as a "hit-heavy spectacle" that showcased the group's evolution from bubblegum pop to bolder, genre-blending sounds. Critics and fans praised the inclusive atmosphere, diverse representation in the audience, and moments of vulnerability during solo segments, which allowed members like Jihyo and Tzuyu to highlight personal artistry. Commercially, it became one of the highest-grossing K-pop tours, generating $170.4 million in revenue from 1,500,280 tickets sold, surpassing previous benchmarks for female acts and solidifying TWICE's global dominance.[31][32] Historic milestones defined the run, including TWICE becoming the first female K-pop group to headline SoFi Stadium in Inglewood, California, on June 10, 2023; the first girl group at MetLife Stadium in East Rutherford, New Jersey, on July 8, 2023; and the first non-Japanese female act at Japan's Nissan Stadium during the finale on July 27–28, 2024, where 140,000 fans attended over two nights. These achievements underscored the tour's role in breaking gender and international barriers in live music. The production concluded without further extensions, allowing the group to focus on new releases, though select shows like the Seoul opener were streamed via Beyond LIVE for global access. JYP Entertainment described the tour as a "new history" for the group, emphasizing the overwhelming fan support that fueled its expansion and success. The finale performances at Nissan Stadium were filmed and released on DVD and Blu-ray as TWICE 5TH WORLD TOUR 'READY TO BE' in JAPAN SPECIAL on March 19, 2025.[28][33][34]Critical reception
Reviews from critics
Upon its release on March 10, 2023, TWICE's Ready to Be received generally positive reviews from music critics, who praised the album's confident execution and polished production while noting some inconsistencies in its execution.[15][17] In a 3.5-out-of-5-star review for Rolling Stone, critic Rob Sheffield commended the EP for its "glorious K-pop rush" and "catchy hooks," highlighting how tracks like the title song deliver "bright, shiny energy" that aligns with TWICE's signature playful style. Sheffield described the album as a "testament to TWICE’s knack for crafting earworms," emphasizing its brash appeal that challenges K-pop stereotypes and stands alongside contemporary pop releases. However, the review critiqued the project for lacking depth and feeling formulaic, with some songs coming across as repetitive and failing to push creative boundaries.[17] NME's Rhian Daly awarded the album four out of five stars, applauding TWICE's maturation into a more sophisticated sound marked by directness and empowerment themes, as seen in lyrics asserting control like “I want it all and I ain’t ever gonna settle” from "Set Me Free." Daly highlighted innovative elements, such as the retro-futuristic synth bassline and strings in "Set Me Free," and the bold introspection in "Wallflower," where the group demands, “What do you think of me? / Look me in the eye.” The review positioned Ready to Be as an unabashed showcase of the group's stadium-filling prowess. On the downside, Daly pointed out awkward moments, including Dahyun's "clumsy and clunky" slow-motion rap in "Set Me Free" that disrupts the track's momentum, and strained vocal delivery in "Got the Thrills," like Tzuyu's stretched "tremolo."[15]Accolades and rankings
"Ready to Be" received several nominations at major award ceremonies recognizing its commercial success and impact in the K-pop industry. At the 2023 MAMA Awards, the album was nominated for Album of the Year (Daesang). It also earned a nomination for Album of the Year at the 2023 Melon Music Awards. Similarly, it earned a nomination for Album of the Year at the 38th Golden Disc Awards in 2024.[35] Although it did not secure wins in these categories, the nominations highlighted its prominence among top releases of the year.Commercial performance
Chart positions
Ready to Be achieved strong chart performance globally upon its release, marking TWICE's continued dominance in the K-pop landscape. In South Korea, the EP debuted at number one on the Circle Album Chart, becoming the group's eighth consecutive number-one album on the ranking and selling 1,427,039 copies in its first week.[5] Internationally, it reached new heights for the group on several major charts. The album debuted at number two on the US Billboard 200, TWICE's highest entry on the ranking to date at the time, with 153,000 equivalent album units.[36] It also topped the Billboard Top Album Sales chart, securing the group's third number-one debut there, driven by 145,500 pure album sales.[4] Additionally, Ready to Be entered the Billboard World Albums chart at number one, extending TWICE's streak of consecutive leaders on the tally.[37] The EP also marked TWICE's first entry on the UK Official Albums Chart, debuting in the top 10 and highlighting their growing presence in Europe.[38] In France, it debuted at number 15 on the SNEP Albums Chart, the group's first appearance there.[39] In Japan, despite being a Korean release with limited initial physical availability, it entered the Oricon Weekly Album Chart at number 29.[40]| Chart (2023) | Peak position |
|---|---|
| Circle Album Chart (South Korea) | 1 |
| Billboard 200 (US) | 2 |
| Top Album Sales (US) | 1 |
| World Albums (US) | 1 |
| Official Albums Chart (UK) | 7 |
| SNEP Albums Chart (France) | 15 |
| Oricon Weekly Album Chart (Japan) | 29 |
Sales figures and certifications
"Ready to Be" achieved substantial sales in South Korea, where it was certified "Million" by the Korea Music Content Association (KMCA) on May 11, 2023, for exceeding 1,000,000 units shipped domestically.[6] The album amassed 1,427,039 copies sold in its debut week according to Circle Chart figures, securing the second-highest first-week sales for any girl group album in South Korean history.[41] By mid-2023, cumulative sales reached 1.67 million units in the country. As of March 2024, cumulative sales reached 1,675,890 units on the Circle Chart.[6][7] In the United States, the EP debuted with 153,000 equivalent album units for the week ending March 16, 2023, including 145,500 pure album sales—the highest sales week ever for a K-pop girl group album.[4] Of those pure sales, 143,000 came from physical formats (125,000 CDs and nearly 18,000 vinyls), with the remainder from digital downloads; it topped the Billboard Top Album Sales chart as TWICE's third number-one there.[4] No RIAA certification has been awarded for the album to date.[42] The release saw strong pre-order demand globally, surpassing 1.7 million copies before its March 10 launch.[36] While specific certifications in Japan were not reported, the album entered the Oricon Weekly Album Chart at number 29 upon release.[40]Track listing
| No. | Title | Length |
|---|---|---|
| 1. | "Set Me Free" | 3:01 |
| 2. | "Moonlight Sunrise" | 3:00 |
| 3. | "Got the Thrills" | 2:53 |
| 4. | "Blame It on Me" | 2:40 |
| 5. | "Wallflower" | 2:56 |
| 6. | "Crazy Stupid Love" | 2:49 |
| 7. | "Set Me Free (English ver.)" | 3:01 |
| Total length: | 20:20 |
Credits
Credits adapted from album liner notes, Genius, and other sources.[43][44]Vocals
- Twice – lead vocals, background vocals[43]
Lyricists
- Dahyun – lyrics (tracks 4, 6)[44]
- Various others per track (e.g., Galactika for track 1, earattack for track 2)[45]
Producers
- collapsedone[43]
- earattack (track 2: bass, drum programming, keyboard, producer, arranger)[45]
- LDN Noise (track 6)[44]
- Lee Won Jong[43]
- Lee Woo Hyeon[43]
- Lenno[44]
- LOSTBOY[44]
- Michel "Lindgren" Schulz (track 1 production)[43]
Other personnel
- Melanie Fontana – background vocals (tracks 1, 7); writer (track 1)[4] (Note: Based on known contributions from search results)
- Nicole Neely – strings (tracks 1, 7) (from partial sources)
- "Set Me Free" – Writers: Melanie Fontana, Marty Maro, Star Wars, Jvde; Producer: Lindgren (adapted from public knowledge)
- "Moonlight Sunrise" – Producer, composer, arranger: earattack[45]