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Rebelde

Rebelde is a teen and comedy produced by for , which originally aired on Canal de las Estrellas from October 4, 2004, to June 2, 2006. The series consists of 440 episodes across three seasons and is an adaptation of the Argentine telenovela Rebelde Way. Set at the fictional Elite Way School, an exclusive private boarding school in , it follows a diverse group of teenagers from affluent families as they navigate romance, friendships, rivalries, and personal growth while discovering their passion for music. The central storyline revolves around six main students—Mia Colucci (played by ), Roberta Pardo (), Lupita Fernández (), Miguel Arango (), Diego Bustamante (), and Giovanni Méndez López ()—who form a rock band called amid the school's social hierarchies and dramatic conflicts. Supporting characters, including school staff and family members portrayed by actors such as and , add layers of intrigue involving class differences, secrets, and institutional pressures. Adapted and produced by under Televisa's banner, Rebelde was written by a including María Eugenia Cervantes Balmori and directed by Juan Carlos Muñoz and others, blending elements of music, , and tropes to appeal to a global teenage audience. The show's , featuring original songs performed by the , became integral to its narrative and popularity. Rebelde achieved massive success, becoming one of Televisa's highest-rated telenovelas and inspiring international adaptations, including versions in and . Most notably, the fictional band transitioned into a real pop group comprising the six lead actors, who released multiple albums and toured worldwide, selling over 11 million records globally by 2008. The group's hits, such as "Sálvame" and "Rebelde," topped Latin charts, with three albums reaching No. 1 on 's Top Latin Albums. In 2022, released a of Rebelde, serving as a set in the same Elite Way School universe, focusing on new students facing modern challenges like a secret society threatening their musical ambitions. The original series remains a cultural phenomenon, credited with launching the careers of its stars and influencing Latin American youth media. In 2023, five original members reunited for the , their first shows in 15 years.

Overview

Premise and format

Rebelde is a Mexican telenovela that follows the lives of six teenagers attending the prestigious Elite Way School, a private institution for the elite, where they navigate personal dramas, class conflicts, and budding romances while pursuing their shared passion for music and forming a band. The core premise centers on these students' experiences in a high-pressure academic environment marked by social divisions between wealthy students and scholarship recipients, highlighting their rebellion against institutional authority and personal growth through artistic expression. The series blends genres of teen drama, musical, and comedy, adapting elements from the 2002 Argentine Rebelde Way created by , but expanding the narrative to emphasize ensemble dynamics and musical performances. Key themes include against authority figures, the bonds of friendship, the excitement of first love, and , all woven into storylines that explore adolescent challenges in a structured setting. In terms of format, Rebelde consists of 440 episodes across three seasons, airing daily from October 4, 2004, to June 2, 2006, on 's Canal de las Estrellas. Each episode runs approximately 45 minutes, allowing for serialized storytelling that builds ongoing arcs of interpersonal relationships and musical endeavors.

Broadcast history

Rebelde premiered on October 4, 2004, on Mexico's Canal de las Estrellas, the flagship network of , and aired weekdays until its conclusion on June 2, 2006, spanning three seasons and 440 episodes in total. The quickly became a ratings powerhouse in its home country, particularly during key dramatic moments that drew widespread family viewership. Following its domestic success, Rebelde was dubbed into multiple languages and distributed internationally starting in , reaching audiences in over 30 countries across , , and . In the United States, it aired on from March 21, 2005, to December 15, 2006, in the afternoon slot, where it resonated strongly with viewers and contributed to the network's youth programming dominance. In , the series was broadcast on Antena 3, helping to popularize Mexican telenovelas in the European market. After its original run, Rebelde has seen numerous reruns on various Televisa-owned networks, including TLNovelas, maintaining its cult status among fans. As of 2025, the full series is available for streaming on platforms like , allowing new generations to access the show .

Production

Development and production team

Rebelde is an adaptation of the Argentine Rebelde Way, created and produced by , which originally aired from 2002 to 2003. The Mexican version was developed by as a loose , with production led by , who served as executive producer. Development began in early 2004, with the series premiering on October 4 of that year on Canal de las Estrellas. Casting for Rebelde targeted young with an aptitude for music, extending searches beyond to countries including , , , , and to assemble a diverse ensemble capable of performing in the show's integrated musical elements. The adaptation was written by Armando Rodríguez, who handled the script modifications to fit a Mexican context, alongside contributions from writers such as María Eugenia Cervantes Balmori. Direction was overseen by a team including Juan Carlos Muñoz, Luis Pardo, and Felipe Nájera. A key innovation in production was the seamless incorporation of live musical performances by the cast, which not only advanced the narrative but also spawned the real-life band as a promotional extension of the series. This approach, spearheaded by Damián, emphasized the protagonists' passion for within the elite setting, distinguishing Rebelde from traditional telenovelas.

Filming locations and design elements

The principal filming of Rebelde occurred at the studios in , where the interior sets for the fictional Elite Way School were constructed directly on the production lot to facilitate efficient shooting of classroom, dormitory, and hallway scenes. This studio-based approach allowed for controlled environments that captured the daily life of the elite , including dedicated music practice rooms equipped with instruments like guitars and keyboards that served as recurring props to highlight the students' band activities. Exterior shots establishing the school's prestigious campus were filmed at the Bosque Real Country Club in Huixquilucan, on the outskirts of , lending an air of exclusivity and lush greenery to the sequences depicting arrivals, outdoor gatherings, and panoramic views of the institution. Additional location shoots took place in various parts of and surrounding areas, such as , to portray off-campus excursions and add visual variety to the narrative. Under the art direction of Alexis Covasevich, the production emphasized a contemporary aesthetic for the Elite Way School, blending sleek with functional spaces like sunlit dormitories and high-tech music studios to evoke an aspirational, affluent youth environment. , led by Elizabeth Brady, integrated the school's iconic uniforms—featuring pleated skirts, blazers, and ties in navy and white—as central visual elements that reinforced themes of and among the characters. These uniforms, often customized with accessories to reflect individual personalities, complemented the props such as musical instruments, creating a cohesive visual style that underscored the show's focus on teenage artistry and within the school setting.

Plot summary

Season 1 arc

The first season of Rebelde introduces the protagonists as they arrive at the Elite Way School, a prestigious private boarding school in designed for children of the wealthy elite. , the fashionable and spoiled daughter of fashion mogul Franco Colucci, is already a fixture among the popular crowd. Miguel Arango, a determined young man from a modest background in , enrolls via while secretly seeking clues about his absent father. Pardo, a fiery and independent teenager, is reluctantly sent to the school by her mother, singer Alma Rey, in an attempt to instill discipline. Diego Bustamante, the rebellious son of influential León Bustamante, joins after causing trouble at home. Lupita Fernández, a studious and kind-hearted girl from , secures her place through a competitive . Giovanni Méndez López, a mischievous student sent to the school for disciplinary reasons, a charismatic and openly expressive aspiring , rounds out the group as they navigate their new environment. Central conflicts emerge from stark class divides at the , pitting the protagonists—many of whom are recipients—against the privileged "Logia," a clandestine society of elite students who seek to maintain exclusivity by targeting through and . This tension is exacerbated by romantic entanglements, including the intense between and , whose clashing egos and social statuses spark frequent confrontations amid budding attractions within the group, such as Mia's growing interest in . The protagonists' shared passion for music becomes a unifying force, leading to the formation of an initial as they collaborate on performances despite opposition from the Logia and authorities. Key events drive the foundational relationships, including preparations for the school's first major festival, where the group seizes an opportunity to showcase their talents and challenge the . Family secrets unravel progressively, with confronting revelations about her parentage that tie her lineage to Franco Colucci, igniting emotional turmoil and shifting alliances. These developments build toward the season's conclusion, where the band's cohesion solidifies through shared trials, marking a pivotal moment in their journey. The arc spans approximately the first 200 episodes, airing from October 2004 to mid-2005, and establishes the core dynamics of friendship, rivalry, and ambition at Elite Way School.

Season 2 and 3 arcs

Season 2 of Rebelde, comprising episodes 181 through 360 and airing in 2005, builds on the initial conflicts by deepening the romantic entanglements among the students at Elite Way School, particularly the evolving relationship between Miguel Arango and Roberta Pardo amid ongoing rivalries and emotional turmoil. The Logia, the school's secretive elite society, intensifies its internal power struggles, manipulating events to maintain control over student life and resources, which heightens tensions and forces characters to navigate betrayal and loyalty. Concurrently, the band embarks on promotional tours that test group dynamics and personal commitments, reflecting their rising fame while introducing logistical and interpersonal challenges. External pressures mount as rumors of the school's potential closure due to , such as water contamination, threaten the students' futures and unite them against administrative decisions. In season 3, spanning episodes 361 to 440 and broadcast in 2006, the narrative shifts toward maturation as looms, imposing academic and emotional pressures that challenge the protagonists' rebellious spirits and force reflections on their paths ahead. Final confrontations escalate, exemplified by Mia Colucci's family crisis involving revelations about her heritage and parental estrangements, which intersect with broader themes of and . The band's escalating success brings new obstacles, including contract disputes and public scrutiny, complicating their bonds as they balance celebrity demands with personal growth. The series culminates in a finale that outlines the characters' post- trajectories, emphasizing transitions from youthful defiance to adult responsibilities while affirming enduring friendships forged through shared trials. Throughout seasons 2 and 3, overarching themes trace the students' evolution from impulsive to accountable maturity, underscored by persistent motifs of and self-discovery. Pacing accelerates with an increase in musical episodes and suspenseful cliffhangers, heightening dramatic stakes and integrating RBD's real-world as plot parallels for the band's fictional journeys.

Cast and characters

Main cast

The main cast of Rebelde consisted of six young actors who portrayed the core group of students at Elite Way School, each bringing musical abilities that contributed to the formation of the in-show band and the series' overall appeal through integrated and storylines. These performers were selected through a process emphasizing skills alongside singing and instrumental talents, with all aged between 18 and 21 at the start of production in 2004. Anahí, aged 21, played Mia Colucci, the rebellious heiress daughter of a wealthy businessman, whose confident persona and lead vocal role in the group's music sequences highlighted themes of privilege and personal growth, significantly boosting the show's popularity among teen audiences. Dulce María, aged 18, portrayed Roberta Pardo, a tomboyish character with hidden vulnerability stemming from family issues, serving as backing vocals; her dynamic performance added emotional depth to the ensemble's interpersonal dramas and musical numbers. Maite Perroni, aged 21, depicted Lupita Fernández, the studious underdog from a modest background who provided group vocals; her relatable portrayal of ambition and friendship resonated widely, enhancing the series' focus on social contrasts. , aged 21, starred as Arango, a talented newcomer and driven by , whose earnest depiction of resilience and romance helped anchor the narrative's central conflicts and musical elements. , aged 18, embodied Diego Bustamante, the privileged son of a corrupt and entangled in romance and pressures; his performance contributed to the show's exploration of loyalty and redemption amid high-stakes school life. Christian Chávez, aged 20, acted as Giovanni Méndez López, the energetic student and percussionist navigating personal identity and strict family expectations, infusing vitality into group scenes and underscoring themes of and .

Supporting and recurring cast

The supporting and recurring cast of Rebelde enriched the narrative through portrayals of family members, school antagonists, and faculty, driving subplots centered on personal conflicts, rivalries, and institutional intrigue at Elite Way School. Ninel Conde played Alma Rey, the charismatic and unconventional mother of Roberta Pardo Rey, whose glamorous lifestyle and romantic entanglements frequently heightened family dramas and influenced her daughter's impulsive decisions. portrayed Celina Ferrer, a recurring known for her supportive nature and involvement in group dynamics, contributing to subplots involving friendships and school events. Karla Cossío depicted Pilar Gandía, a prominent antagonist whose manipulative schemes and tactics fueled ongoing conflicts in school politics and social hierarchies. Enrique Rocha embodied León Bustamante, the ambitious and corrupt father of Diego Bustamante, whose political machinations and familial pressures advanced key dramatic arcs. Tony Dalton appeared as Gastón Diestro, the cunning music and whose deceptions among students and staff intensified tensions in educational and artistic subplots. These roles often intersected with the ' stories, such as through familial confrontations or adversarial clashes at , amplifying the series' themes of rebellion and growth. Special guest appearances by celebrities, including as herself, added flair to musical-themed episodes.

Music and RBD

Soundtrack albums

The official soundtrack for the Mexican Rebelde primarily consisted of music recorded by the cast's pop group , with their debut studio album Rebelde functioning as the core soundtrack release. Issued on November 30, 2004, in by Music, the album includes 11 original tracks written and produced by contributors such as DJ Kafka, Max di Carlo, and Armando Ávila, featuring the titular theme song "Rebelde" as the show's opening and recurring motif. The record's pop-rock and teen-oriented sound, blending ballads and upbeat anthems, directly tied into the series' narrative of youthful rebellion and romance at an elite . Rebelde achieved immediate commercial success, topping the Mexican album charts through AMPROFON and reaching number one on the US Top Latin Albums chart for three consecutive weeks, while peaking at number 88 on the 200. Its lead singles, including "Rebelde," "Sálvame," and "Solo Quédate en Silencio," dominated airplay and sales in Latin markets, contributing to the album's certification as diamond in for exceeding 550,000 units. Additional releases during the telenovela's 2004–2006 run expanded the soundtrack catalog: (September 2005, Spanish-language follow-up with 14 tracks), Nosso Amor Rebelde (May 22, 2006, Portuguese adaptation exclusive to with 13 tracks), (November 23, 2006, third Spanish album with 13 tracks emphasizing emotional ballads), and (December 19, 2006, English-language debut with 12 tracks aimed at international expansion). These albums collectively sold millions worldwide by the end of 2006, with 's discography surpassing 10 million units globally amid the show's popularity. Beyond RBD's contributions, the incorporated non-group tracks from guest artists to underscore dramatic scenes, such as Erik Rubín's "Malas Intenciones" in early episodes and Natasha's "Plástico." Executive producer also provided original scores and co-wrote several incidental pieces, including elements in "Sálvame," enhancing the series' musical texture without overlapping into RBD's pop-focused output.

Formation and career of RBD

Within the narrative of the first season of the Rebelde, the band emerges when six students at the fictional Elite Way unite to participate in a musical , initially as a group of rebellious teens blending rock and pop influences. As the storyline progresses across the series' three seasons, the fictional band gains recognition within the school's elite environment, evolving from an amateur ensemble into a professional act that records music and performs publicly, mirroring the personal growth and conflicts of its members. In real life, was officially formed on October 30, 2004, by producer as a promotional extension of the , with the six lead actors—, , , , , and —comprising the group. Shortly after, the band signed a with Music Mexico, releasing their debut "Rebelde" on September 30, 2004, which served as the show's theme and topped charts in multiple Latin American countries. Their self-titled debut album followed on November 30, 2004, selling over 1 million copies in alone and launching a string of hits that integrated seamlessly with the series' soundtrack. RBD's career quickly escalated with international success, releasing four more studio albums—Nuestro Amor Rebelde (2005), (2006), (2007), and Para Olvidarte de Mí (2009)—each achieving multi-platinum status across , the U.S., and . Their live performances defined much of their trajectory, beginning with the Tour Generación RBD from 2004 to 2007, which encompassed over 140 shows across , , and the U.S., including sold-out arenas and drawing millions of attendees. Subsequent tours, such as the Celestial World Tour (2007) and Empezar Desde Cero World Tour (2008), expanded to stadiums in 20 countries, solidifying their status as one of 's top-selling acts with estimated global sales exceeding 15 million records. On August 15, 2008, announced their disbandment via a press release, citing the actors' desires to pursue individual projects after the telenovela's conclusion, with the group set to dissolve on March 10, 2009. Their farewell, the Tour del Adiós (2008), featured 21 dates in and , culminating in an emotional final concert in on December 21, 2008, attended by over 60,000 fans. Following the split, RBD experienced sporadic reunions, starting with a virtual concert titled Ser o Parecer: The Global Virtual Union on December 26, 2020, featuring four original members performing hits for a global livestream audience amid the COVID-19 pandemic. In late 2022, rumors of a full reunion materialized when four original members announced the Soy Rebelde Tour on December 19, 2022, which launched on August 25, 2023, in El Paso, Texas, and included over 50 dates across North and South America, concluding on December 21, 2023, selling out stadiums like Madison Square Garden and drawing hundreds of thousands of fans. As of 2025, no further tours have been confirmed, though the 2023 reunion reaffirmed RBD's enduring popularity.

Reception and legacy

Critical reception and ratings

Rebelde garnered significant viewership during its original run on Televisa's Canal de las Estrellas, becoming one of the highest-rated telenovelas in and appealing strongly to young audiences. The series drew excellent ratings, contributing to Televisa's dominant audience share in the country, which averaged over 70% during in the mid-2000s. In the U.S. market, where it aired on , the series was popular among viewers. Critics and media outlets praised Rebelde for its fresh appeal to through themes of friendship, romance, and , revitalizing the format for a transnational audience. The integration of original songs performed by the cast-formed group was highlighted as a key strength, blending drama with pop elements in a way that mirrored global teen trends. However, some reviews critiqued the show's reliance on melodramatic plot twists and stereotypical character arcs, common in the genre, though these were seen as enhancing its addictive quality for fans. The series generated immense audience impact, inspiring the creation of fan clubs across and the U.S., where enthusiasts organized events, shared memorabilia, and dressed as characters from the Elite Way School. This fervor extended to fan activities mimicking school scenes, such as uniform recreations at concerts and gatherings, fostering a among young viewers. In the U.S., the show's popularity fueled bilingual outreach, with RBD's bridging cultural gaps for youth. Viewership trends showed strong initial peaks driven by the novelty of its music-infused narrative, but later seasons experienced a slight decline as the storyline extended, though the rising hype around RBD's concurrent career helped maintain sustained interest and international buzz. Retrospectives in 2023, amid RBD's partial reunion tour featuring five original members (, , , , and Christopher Uckermann), positioned Rebelde as an iconic representation of 2000s culture, with its blend of and continuing to resonate globally.

Awards and nominations

The telenovela Rebelde and its associated music garnered significant recognition during its run and in the years following, particularly through major Latin American television and music awards ceremonies. At the 24th TVyNovelas Awards in 2006, the series secured two victories: won Best Young Lead Actress for her portrayal of Pizano, and the theme song "Rebelde," performed by the cast-formed group , took home Best Musical Theme. The production also received nominations in categories such as Best , Best Lead Actress (), Best Young Lead Actor (), and Best Antagonist Actress (), contributing to a total of 10 nominations across the ceremony.
YearAwardCategoryNomineeResult
2006TVyNovelas AwardsBest Young Lead Actress (Rebelde)Won
2006TVyNovelas AwardsBest Musical Theme ("Rebelde")Won
2006TVyNovelas AwardsBest Telenovela (producer)Nominated
2006TVyNovelas AwardsBest Lead ActressNominated
2006TVyNovelas AwardsBest Young Lead ActorNominated
2006TVyNovelas AwardsBest Antagonist ActressNominated
2006TVyNovelas AwardsBest Co-star ActorNominated
The cast's musical output, led by RBD, achieved further acclaim at music-focused events tied to the show's popularity. At the 2006 Billboard Latin Music Awards, RBD's debut album Rebelde—soundtrack to the series—won Latin Pop Album of the Year (Duo or Group) and Latin Pop Album of the Year (New Artist), from five nominations including Top Latin Albums Artist of the Year (Duo or Group). Similarly, at the 2006 Premio Lo Nuestro, RBD earned a win for Pop New Group of the Year, with additional nominations for Pop Album of the Year (Rebelde) and Pop Song of the Year ("Sálvame"). RBD dominated the Premios Juventud from 2005 to 2007, securing multiple wins that highlighted the show's youth appeal and the group's emergence from the series. In 2005, they claimed four awards, including Mi Ídolo Es (My Idol Is). The group swept five trophies in 2006 and seven in 2007, such as Artist or Group of the Year and Favorite Concert/Tour, amassing 20 Premios Juventud accolades in total during this period. Overall, Rebelde, its cast, and RBD's music received dozens of nominations across these and other ceremonies, underscoring the production's broad impact in television and pop culture.

Cultural impact

Uniforms and fashion

The school uniforms of Elite Way School in the original Rebelde series (2004–2006) became iconic symbols of the show's teen , blending prep-school aesthetics with early edge. The casual uniform typically consisted of a white collared shirt, a red-and-white striped , a red emblazoned with the EWS , skirts for female students, and matching pants or for male students, often accessorized with knee-high socks or low-rise elements to reflect the characters' rebellious personalities. Formal variations of the were worn for special events and functions, incorporating additional such as vests, stricter ties, and darker color accents like navy or black jackets paired with the signature red ties, allowing for subtle personalization while maintaining the institution's elite image. These designs exerted a profound on youth fashion across , popularizing and prep-inspired looks that fused American prep traditions with local teen rebellion, leading fans to request exact replicas from parents shortly after the series aired. Starting in 2005, the uniforms were commercialized as official merchandise, including blazers, skirts, and ties sold through RBD-branded outlets and retailers, capitalizing on the band's rising popularity. The fashion legacy of the Rebelde uniforms persists into the 2020s, with revivals evident in the 2022 reboot's nods to the originals and widespread at reunion tours and fan events, where attendees recreate the red blazers and elements to honor the series' cultural impact.

Adaptations and remakes

The Mexican telenovela Rebelde (2004–2006) was itself a remake of the Argentine series Rebelde Way (2002–2003), created by Cris Morena and produced by Cris Morena Group for Telefe, which followed a group of teenagers at a prestigious boarding school forming a band amid personal dramas. Several international adaptations followed, expanding the format globally. The Brazilian version, Rebelde, aired on Rede Record from March 2011 to December 2012, spanning 413 episodes and featuring a localized cast of students at the fictional Elite Way School who form the band Rebeldes, which released multiple albums and achieved commercial success in the region. The Indian adaptation, titled Remix, broadcast on Star One from 1 November 2004 to 20 July 2006 for 348 episodes, centered on four teens at a music academy and their band, adapting the core themes of romance, rivalry, and musical ambition for an Indian audience.) A Greek version, titled Γ4, aired on Alpha TV from 2008 to 2009 for one season, portraying similar elite school dynamics with a focus on youthful rebellion and music. A Portuguese adaptation, Rebelde Way, aired on TVI from 2008 to 2009. A Chilean version, Corazón rebelde, aired on Chilevisión in 2009. In 2022, Netflix released a sequel reboot of the original Mexican Rebelde, set years later at the same Elite Way School with a new of first-year students competing in a while uncovering secrets tied to a shadowy group called the Lodge; directed by Santiago Limón, the series ran for two seasons before being canceled in May 2023. As of November 2025, no new adaptations or remakes have been announced, though the reboot remains available for streaming worldwide.

Home media and merchandise

DVD releases

In , Televisa Home Entertainment released the first season of Rebelde on DVD on , 2005, containing three discs with the initial episodes in Spanish audio. Subsequent seasons followed, with the second and third seasons issued between 2006 and 2008 as multi-disc sets, including box sets compiling full seasons that featured extras such as behind-the-scenes footage. These Mexican releases totaled over 12 discs across the three seasons, often divided into chapter volumes for episodic viewing. Internationally, the series saw distribution through partnerships, including Univision-affiliated releases . The first season arrived in the U.S. on January 9, 2007, via a three double-sided DVD set distributed by Pictures in collaboration with , offering English subtitles alongside the original Spanish audio and approximately 14 hours of content. A complete series , encompassing all three seasons, was released on November 13, 2007, also region 1 compatible with English subtitles. In , region-free versions were available, particularly in starting December 2005, allowing broader accessibility without playback restrictions. The DVD content primarily consisted of full episodes from the 440-episode run, with bonus materials like RBD music videos, cast biographies, and promotional features integrated into select volumes to tie into the band's popularity. By 2025, physical DVD releases had gone , with copies primarily available through secondary markets such as online retailers and auctions.

Other merchandise

The Rebelde franchise generated a range of official merchandise tied to the and the RBD band, focusing on apparel and collectibles that capitalized on the show's themes of youth and Elite Way School. During the original run from to 2006 and the band's active period through 2009, and associated partners produced RBD-branded clothing, including t-shirts, jackets, and accessories inspired by the characters' styles. This line was revived following the group's 2020 reunion announcement, culminating in the launch of the official RBD online store in 2023, which offers contemporary apparel such as emblem tees, hoodies, hats, and tote bags featuring the band's logo and Rebelde motifs. Collectibles from the era included posters and magazines distributed through publications, often featuring cast photos and episode guides that served as fan keepsakes. released an official line of dolls in 2007, depicting key characters like (inspired by ), (), and Lupita () in removable Way School uniforms, complete with red blazers, ties, and pleated skirts to replicate the show's iconic look. Additional doll giftsets followed in 2008, pairing characters like and in school attire alongside casual outfits. The franchise's enduring appeal led to a 2024 collection that includes school uniform dolls of , , and Lupita, as well as a five-doll set—, , Lupita, , and —in removable concert looks, commemorating RBD's reunion. Merchandise sales contributed significantly to the franchise's commercial success, with RBD-related products forming part of the broader ecosystem that supported the band's tours and media ventures, though specific revenue figures for non-music items remain tied to Televisa's overall licensing strategies. Fan engagement persisted into 2025 through ongoing sales of revived apparel and collectibles at conventions and online, reflecting the lasting cultural footprint of Rebelde.

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