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Sipsmith

Sipsmith is a pioneering craft gin distillery, founded in 2007 by childhood friends Sam Galsworthy and Fairfax Hall, with master distiller Jared Brown, with the first batch distilled in 2009 marking the first copper distillery to open in the city in nearly 200 years. The distillery's origins trace back to the founders' passion for well-crafted drinks, particularly , and their industry experience—Galsworthy at and Hall at . To launch operations, they successfully lobbied to amend a 1823 British law restricting still sizes, allowing their 300-liter copper named Prudence to begin production in a former stable in . The distillery relocated to in 2014, where it continues small-batch distillation emphasizing traditional methods and high-quality botanicals. In 2016, acquired a controlling stake, enabling global expansion while preserving the founders' hands-on leadership and commitment to craftsmanship. Sipsmith's flagship London Dry Gin, launched with a bold juniper profile balanced by citrus and spice, helped ignite the UK's craft gin revolution and remains the only gin served in the British House of Commons. The brand has since expanded to include seasonal limited releases through its Sipping Society (launched 2015), flavored variants, and V.J.O.P. (Very Junipery Over Proof), a navy strength expression, as well as innovative expressions such as the 2024 Origin 1639 Gin, a recreation of a 17th-century English recipe from The Distiller of London that underscores gin's native British roots over Dutch origins, and the 2025 limited-edition Top Seed Gin infused with Wimbledon Centre Court grass seeds. Committed to sustainability, Sipsmith earned B Corporation certification in 2021 and introduced eco-friendly packaging in 2023, while maintaining public tours and a focus on ethical production.

History

Founding and Early Years

Sipsmith was founded in 2009 by childhood friends Sam Galsworthy and Fairfax Hall, who enlisted Jared Brown as master distiller. Galsworthy brought experience from brewing at Fuller's, while Hall had worked in the spirits industry at . The trio, inspired by their shared passion for classic cocktails like the and a desire to revive traditional Dry Gin, met at a party in 2007 and set out to create a micro-distillery focused on small-batch production. Establishing the distillery presented significant hurdles, including navigating outdated regulations. In 2008, the founders successfully petitioned the UK government to amend a 1823 that mandated stills hold at least 1,800 liters, enabling the use of their smaller 300-liter copper pot stills and securing London's first new distiller's license in 189 years. This breakthrough allowed Sipsmith to become the city's first new copper-pot distillery in nearly two centuries. On May 14, 2009, the first batch of was distilled at the original facility on Nasmyth Street in , , using the custom-built still named Prudence, with sisters Patience and Constance added soon after. The debut product, a small-batch made with 10 botanicals, launched later that year, emphasizing artisanal craftsmanship. Sipsmith's pioneering efforts ignited the "Ginaissance," the craft boom that transformed the category from decline to explosive growth, inspiring a wave of micro-distilleries and renewed interest in , handcrafted spirits.

Acquisition and Expansion

In December 2016, , the world's third-largest spirits company, acquired a controlling stake in Sipsmith for a reported £50 million, marking a pivotal shift toward global scaling while preserving the brand's artisanal roots. The deal, announced on , allowed founders Fairfax Hall and Sam Galsworthy to retain significant involvement, ensuring the continued emphasis on small-batch and copper-pot craftsmanship at the facility. This acquisition positioned Sipsmith for accelerated international distribution through Beam Suntory's established networks, without compromising its commitment to Dry production. Following the acquisition, Sipsmith expanded its production capacity to meet rising demand, including the installation of new pot stills at its distillery in 2017 to support U.S. market entry and broader exports. The brand achieved double-digit national growth in the U.S. by 2021, with triple-digit increases in key cities like and , leveraging Suntory's for wider availability. In , expansions included a 2023 launch in to capitalize on premiumization trends, alongside Suntory's 2024 route-to-market initiative in , such as , enhancing regional presence. These moves culminated in product innovations like the limited-edition Origin 1639 Gin, launched in September 2024, which recreates a 17th-century English recipe using , , and infusions to honor gin's historical roots. Key milestones underscored Sipsmith's post-acquisition trajectory, including its 2019 10-year anniversary celebration, which highlighted global distribution across over 60 countries through partnerships. In 2020, Sipsmith became the official gin partner of , debuting a limited-edition expression and solidifying its cultural ties in the UK while boosting international visibility. The acquisition also amplified efforts, with eco-friendly innovations in the , such as a 2023 bottle redesign incorporating up to 44% recycled glass and reducing weight by 20% to minimize environmental impact. These initiatives aligned with Sipsmith's "Crafting a Better " strategy, including circular programs like returnable bottles introduced in 2021. However, as reported in October 2024, Sipsmith's 2023 financial results showed turnover of £14.2 million and a pre-tax loss of £17.2 million, marking the fifth consecutive year of declining sales. In June 2025, to commemorate the fifth year of its partnership, Sipsmith launched a limited-edition Top Seed Gin distilled with seeds from grass, available in 2,000 bottles.

Products

Core Gins

Sipsmith's flagship London Dry Gin is distilled in small batches using traditional copper pot stills, embodying the classic London Dry style with a bold -led profile. It features ten carefully selected botanicals, including Macedonian berries, orange peel, lemon peel, Bulgarian and English seeds, , liquorice root, root, bark, bark, and , which contribute to its balanced dryness and aromatic complexity. Bottled at 41.6% ABV, this gin is renowned for its versatility in cocktails such as the Gin & Tonic, where its citrus and spice notes shine, and the , highlighting its smooth, juniper-forward character. Complementing the London Dry as a premium, intensified variant is Sipsmith V.J.O.P. (Very , Over Proof) Gin, a navy-strength expression designed for enthusiasts seeking amplified botanical intensity. This gin employs double the berries of the standard London Dry, infused through a three-stage process involving overnight and vapor , alongside supporting notes of , cedarwood, and zesty peel for depth and . At 57.7% ABV, it maintains the brand's commitment to traditional profiles while offering a robust, dry finish suitable for neat sipping or bold mixes that emphasize its rich, layered botanicals. Sipsmith Sloe Gin represents a traditional fruit-infused offering, crafted seasonally to capture the essence of hedgerow . Produced by macerating wild sloe berries—harvested in the fall from —in the brand's Dry Gin base for several months, the process imparts a deep red hue and tart, plummy sweetness balanced by subtle spice. Bottled at 29% ABV, each vintage varies slightly due to annual weather influences on the berries, resulting in a velvety, wintry ideal for warming serves like hot toddies.

Flavored and Specialty Gins

Sipsmith has expanded its portfolio beyond traditional London Dry gins with a range of flavored and specialty variants, often developed as limited-edition releases through its Sipping Society program, which allows members to influence product creation. These innovations incorporate fruit infusions, citrus enhancements, and experimental botanicals to offer versatile options for cocktails and sipping, building on the brand's core London Dry style as a foundational base. The Drizzle Gin, at 40.4% ABV, delivers a citrus dessert-like profile through infusions of and subtle notes, achieved by hand-peeling lemons and incorporating sundried lemon peel, , and vapor-infused fresh lemons alongside classic botanicals. This limited release evokes the warmth of a lemon drizzle cake with its zesty, biscuity sweetness and liquorice-laced finish, making it ideal for or simple tonics. Sipsmith's fruit-forward offerings include the Strawberry Smash and Very Berry , both seasonal launches timed for summer enjoyment. The Strawberry Smash , bottled at 40% ABV, features pot-stilled and vapor-infused strawberries—sourced from over 122,000 berries grown for —from Hugh Lowe Farms, blended with English mint for fresh, grassy, and fruity notes that balance herbaceous London Dry elements. Similarly, the Very Berry at 40.4% ABV highlights raspberries and blackcurrants as its primary infusions, creating the brand's fruitiest expression with juicy hedgerow flavors, floral pine, and warming spiced , supported by a with 1% for the Planet for environmental donations per bottle sold. In 2024, Sipsmith unveiled two distinctive specialty gins: the Origin 1639 Gin, bottled at 42% ABV, and the Chilli & Lime Gin, showcasing historical recreation and bold experimentation. The Origin 1639 Gin recreates a 1639 recipe from "The Distiller of ," predating the assumed origins of and incorporating genever-style grains in its new-make spirit, rested in oak barrels for a rich, buttery ; key botanicals include , orange peel, lemon peel, , raspberries, and strawberries, resulting in a fragrant, -forward profile that honors early English . Complementing this, the Chilli & Lime Gin at 41.9% ABV introduces a spicy twist with seven varieties of global chilies—such as , , and Guajillo—paired with zesty Asian peel, delivering warming citrus heat suitable for adventurous G&Ts or margarita-style serves. The Zesty Orange Gin, at 40% ABV, emphasizes citrus dominance with fresh and dried orange peel alongside zest, enhancing the classic London Dry backbone for bright floral notes, sharp sweetness, and a tangy finish that promotes versatility in cocktails like spritzes or Ladies.

Other Spirits

Sipsmith's non-gin portfolio centers on its Sipping , a premium offering designed to showcase the distillery's craftsmanship beyond botanically infused spirits. Crafted from 100% English wheat grain spirit sourced from the heart of the distillation run, this is distilled in pot stills to enhance purity without the need for additional filtering, glycerine, , or any aromatisers. Bottled at 40% ABV, it delivers a smooth and neutral profile that balances versatility for cocktail mixing—such as in or Elderflower Collins—with the elegance for neat sipping over ice. The aroma presents subtle sweet with a hint of , leading to a soft, creamy with rounded warmth and a delicate finish echoing and notes. The development of Sipping Vodka builds on Sipsmith's early explorations into during the distillery's founding years in the late and early , when initial trials focused on a barley-based neutral spirit redistilled in the still for a buttery character. By 2014, the formulation shifted to the current base, refining the product into a sippable staple that complements the range while highlighting the shared facilities' capabilities. This evolution underscores Sipsmith's commitment to high-quality, unadulterated spirits under Beam Suntory's ownership since 2016, though no further non-gin expansions, such as or whiskey, have been announced as of 2025.

Production Process

Distillation Methods

Sipsmith employs a traditional one-shot distillation method, distilling small batches of neutral grain spirit with botanicals in a single run to capture nuanced flavors without the use of pre-made botanical concentrates or post-distillation blending with neutral alcohol. This artisanal approach contrasts with industrial gin production, which often relies on continuous column stills for high-volume output and may incorporate botanical essences extracted separately to achieve consistency across large batches. By adhering to pot still distillation, Sipsmith maintains tight quality control, producing approximately 300 to 500 bottles per run depending on the spirit's proof. The process begins with a high-quality derived from English , which is first distilled into a base using the still—a custom with a capacity of 300 liters, designed by manufacturer Christian Carl. For their gins, all ten botanicals are macerated in this base for 14 to 16 hours to extract flavors. The mixture is then heated to around 80°C, vaporizing the while leaving heavier behind; the rising vapors travel up the swan neck, condensing in a handmade safe for monitoring and collection of the "hearts"—the purest middle cut of the distillate. This technique ensures delicate aromatic extraction, with in the stills reacting to remove sulfurous impurities and enhance smoothness. Sipsmith's fleet of copper pot stills, including for versatile production, for dedicated London Dry Gin runs, and Verity with its vapor chamber for specialty expressions, allows for precise control over each batch. The column on is bypassed during to preserve botanical delicacy, emphasizing the craft scale even after the 2014 relocation to a larger facility and the 2016 acquisition by , which enabled expansion while preserving the one-shot methodology. The final distillate is diluted with pure spring water to bottling strength, typically 41.6% ABV, without further to retain its handcrafted character.

Botanicals and Ingredients

Sipsmith's London Dry Gin is crafted using a core selection of ten botanicals, sourced from global suppliers to ensure premium quality and distinct flavor profiles. These include Macedonian berries for the defining piney backbone, Bulgarian seeds for citrusy and peppery notes, Belgian root for earthy herbaceous depth, Spanish root for subtle sweetness, Italian for floral violet accents, Spanish ground almonds to enhance , Chinese bark for spicy warmth, Madagascan bark for aromatic spice, orange peel from for bright aroma, and Spanish peel for a subtle dry bitterness. The base spirit for Sipsmith's gins is a neutral English , providing a clean foundation that allows the botanicals to shine without overpowering grain characteristics. Sipsmith emphasizes sustainable sourcing practices for its botanicals and base ingredients, partnering with suppliers to promote ethical and environmentally responsible procurement, including efforts to reduce carbon footprints and support in agricultural regions. For specialty products, Sipsmith incorporates variations on the core botanical profile to create distinct expressions. Their adds wild-harvested sloe berries from hedgerows, which are hand-picked in autumn and rested with the base for a rich, jammy fruit infusion. The V.J.O.P. (Very Junipery, Over Proof) Gin amplifies the with double the quantity of berries compared to the , while retaining the other nine botanicals for intensified pine and spice at 57.7% ABV. Flavored options like the Chilli & Gin introduce seven varieties of chilies sourced globally alongside zesty lime peel, building on the core recipe for a spicy, citrus-driven twist.

Operations

Distillery Facilities

Sipsmith's distillery is located at 83 Cranbrook Road in , , a site the company moved to in 2014 from its original premises in to accommodate growing production needs. The facility occupies a former private car park in a leafy , emphasizing its urban yet accessible setting near the District Line tube station at Stamford Brook. The core infrastructure includes a dedicated still room housing multiple handcrafted copper pot stills, each designed for small-batch distillation to maintain quality control. Key stills comprise Prudence, the original 300-liter pot still introduced in 2009 and renowned for its unique pot, Carter head, and column configuration that removes impurities; Cygnet, a 50-liter still; Constance and Verity, both larger vessels dedicated primarily to London Dry Gin production with vapor infusion capabilities; and Patience, originally a maceration tank upgraded to a full still post-relocation. While specific maturation and bottling areas are integrated into the operational flow, the setup prioritizes artisanal processes over large-scale automation to preserve the brand's craft ethos. Following the 2016 acquisition by (now ), the distillery underwent expansions to boost output and meet global demand, including the addition of new stills and process assessments for safety and efficiency, while upholding small-batch principles. These upgrades, initiated shortly after the partnership, enabled rapid scaling without compromising handcrafted production. The site also incorporates visitor facilities to support public engagement, opened alongside the 2014 relocation. Sustainability initiatives at the facility align with Sipsmith's "Crafting a Better Future" strategy, earning B Corporation certification in 2021 with a score of 83.2 out of 200, reflecting commitments to environmental and social performance. Operations source energy from renewables since 2022, target a 46% reduction in emissions by 2030, and minimize waste through packaging innovations like 20% lighter bottles using up to 44% recycled glass and the elimination of wax-dipped lids, saving 7 tonnes of single-use plastic annually. These measures, implemented in the early 2020s, focus on resource efficiency across production. Daily operations are overseen by a core team of five dedicated distillers, led by co-founder and Master Distiller Jared Brown, alongside co-founders Galsworthy and Fairfax Hall, ensuring each batch receives meticulous attention from botanicals infusion to final distillation. The distillery adheres to licensing requirements under , maintaining compliance through regular audits and traditional pot-still methods approved since the landmark license—the first new small-scale distilling permit in in nearly two centuries.

Tours and Visitor Experiences

Sipsmith offers guided distillery tours at its facility in , , designed for small groups of up to 15 participants to ensure an intimate experience. These , priced at £25 per person, run on Wednesdays and Thursdays from 18:30 to 20:00, as well as Fridays from 16:30 to 18:00, and include a welcome gin-based , a walkthrough of the distillery with still demonstrations, and a tutored tasting of four hand-crafted gins, concluding with a take-home gift bag. Bookings are managed through an online platform, with vouchers from partners like Virgin Experience Days accepted for flexibility. In addition to standard tours, Sipsmith hosts interactive classes and events to engage visitors in gin appreciation and . The Ultimate Gin Cocktail Masterclass allows participants to learn foundational cocktailing techniques under the guidance of Master Distiller Jared Brown and craft two signature using Sipsmith . Gin-making workshops and seasonal events further enhance offerings, including revivals of historical serves like Hot Gin Punch, which celebrates traditional winter sipping methods with a modern twist, originally launched in 2016. Partnerships, such as the official gin sponsorship with since 2021, inspire themed experiences that tie into the event's elegance, providing visitors with contextual tastings and demonstrations, including the 2025 limited-edition Top Seed Gin infused with Centre Court grass seed. The Sipsmith Sipping Society, launched in 2015 following a successful campaign with the subscription service starting in 2016, serves as an exclusive membership program for dedicated enthusiasts, offering access to limited-edition releases and priority booking for distillery . Members receive bimonthly deliveries of experimental 20cl bottles, priced at £180 annually or £35 per shipment, allowing distillers to explore innovative botanicals and flavors not available in core lines, such as the inaugural Lemon Drizzle . This society fosters a community of adventurers, with benefits extending to insider previews of new creations and enhanced event participation. Through these programs, Sipsmith emphasizes community impact by delivering educational content on the history of —from its 17th-century origins to the modern distilling movement—and the artisanal processes behind premium spirits, making complex topics accessible to visitors of all levels. and classes highlight Sipsmith's role in the "Gin-naissance," providing hands-on insights into techniques without delving into operational specifics, thereby promoting appreciation for sustainable and innovative distilling practices.

Awards and Recognition

Major Awards

Sipsmith's London Dry Gin earned the Best UK Newcomer Award at the 2010 Observer Food Monthly Awards, recognizing the distillery's innovative entry into 's craft spirits scene shortly after its founding. This early highlighted the brand's commitment to traditional copper-pot methods in a city that had lacked such operations for nearly two centuries. In 2012, the same London Dry Gin received a Silver Medal at the San Francisco World Spirits Competition, followed by a Gold Medal in 2014, underscoring its evolving reputation for balanced juniper-forward profiles and artisanal quality. By the mid-2010s, Sipsmith products began securing higher honors, including Double Gold Medals at the San Francisco World Spirits Competition, with the London Dry Gin praised for its craftsmanship and flavor harmony. These wins emphasized the distillery's adherence to London Dry standards while innovating in botanical integration. Sipsmith's core lineup amassed over 30 international awards by 2019, spanning competitions like the International Wine & Spirit Competition and the Beverage Testing Institute, where products were lauded for their precise techniques and innovative expressions in both traditional and flavored categories. In 2020, the London Dry Gin achieved a with an Exceptional Rating of 94/100 at the Beverage Testing Institute, reflecting sustained excellence in complexity and drinkability. Specialty offerings also garnered recognition; the V.J.O.P. (Very Junipery Over Proof) won a Silver Outstanding in the at the 2014 International Wine & Spirit Competition, celebrated for its intensified character and high-proof boldness. Similarly, Sipsmith secured Silver at the International Wine & Spirit Competition in 2020 and 2021, with judges noting its seamless infusion of wild sloe berries into the base for a , balanced profile. In 2025, Sipsmith's Origin 1639 received a and Chilli & a Silver at the IWSC, highlighting ongoing innovation in historical and flavored expressions. These awards collectively affirm Sipsmith's prowess in categories like and flavored , where criteria focus on botanical balance, innovative twists on tradition, and overall sensory craftsmanship.

Industry Impact

Sipsmith played a pioneering role in revitalizing the craft movement, catalyzing the 's craft distilling boom and contributing to the expansion of the domestic , where manufacturers' grew from £130 million in 2008 to £749 million by 2023. By demonstrating the viability of artisanal methods in a historic gin capital, Sipsmith influenced the proliferation of boutique distilleries across the , fostering innovation in botanicals and distillation techniques that defined the modern craft era. The brand's cultural contributions extended beyond production to revive forgotten gin traditions and engage the hospitality sector, notably through the promotion of hot gin punches—a Victorian-era drink that Sipsmith reintroduced via events like the 2017 "Hot Gin Roof" experience and seasonal cocktail recipes. Collaborations with bartenders further amplified this influence, including the inaugural Cygnus Cocktail Competition in 2023, won by Sam Wilkes-Green of Arcane in Manchester, which led to the creation of a limited-edition gin based on the winning recipe. These initiatives not only educated consumers on gin's historical versatility but also encouraged creative mixology, bridging traditional recipes with contemporary bar culture. In terms of market positioning, Sipsmith elevated the super-premium gin category following its 2016 acquisition by Beam Suntory, which accelerated global distribution while preserving small-batch authenticity and emphasizing sustainability through initiatives like B Corporation certification in 2021. This alignment helped drive trends toward ethical sourcing and environmental responsibility in the industry, with Sipsmith's "Crafting a Better Future" strategy focusing on reduced waste and community support. The founders' advocacy for quality over quantity—rooted in traditional copper distillation and selective botanicals—reinforced this ethos, influencing peers to prioritize craftsmanship amid mass production pressures. Sipsmith's legacy also bolstered tourism in London's spirits scene, with its Chiswick distillery offering guided tours that immerse visitors in gin history and production, attracting thousands annually and contributing to the city's rebirth as a craft distilling hub.

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