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Size Zero

Size Zero is a 2015 bilingual film directed by , produced simultaneously in and (the latter titled Inji Iduppazhagi), centering on an obese named Sweety who, after witnessing her friend's severe complications from attempts, enrolls in a purported slimming program called "" to address her own weight issues and societal . The story critiques the industry's idealization of thinness—often termed ""—while exposing fraudulent quick-fix enterprises that prioritize profit over , drawing from real-world concerns about obesity-related risks and unsustainable dieting practices. Starring in the lead role alongside Arya, , and , the film features Shetty's notable physical commitment, as she gained around 20 kilograms through diet to authentically portray the character, eschewing a fat suit for realism. Despite acclaim for Shetty's and the film's on balanced over aesthetic extremes, it received mixed critical reception and failed commercially, grossing approximately ₹ worldwide against expectations.

Plot

Summary

Soundarya, known as Sweety, is an overweight young who revels in her love for and maintains a carefree despite societal pressures. Her single mother constantly worries about her unmarried status, as prospective grooms repeatedly reject her due to her size, including one she particularly favors who prefers a slimmer . Disheartened, Sweety enrolls in a weight-loss program at the Size Zero slimming center, hoping to transform herself. At the center, Sweety befriends Jyothi, but the extreme methods lead to Jyothi's severe illness and hospitalization, exposing the dangers of the clinic's practices. Motivated by this incident, Sweety launches a public campaign advocating for healthy living and over hazardous dieting, gaining attention through and protests. During her activism, Sweety encounters Abhi, an NRI documentary filmmaker who supports her cause and documents her efforts. Their shared values spark a romance, culminating in mutual acceptance as Sweety embraces her body while promoting balanced health, leading to a resolution where she prioritizes self-worth over conforming to size ideals.

Cast and Characters

Main Cast

Anushka Shetty stars as , nicknamed Sweety, the central protagonist depicted as an obese, carefree woman who indulges in food and grapples with societal prejudices toward her body size. Her character undergoes a transformative arc after her friend suffers health complications from extreme , highlighting the film's critique of hazardous weight-loss methods promoted by the slimming industry. Arya plays , referred to as Abhi, the male lead and romantic interest to Sweety, characterized as a enthusiast and whose disciplined lifestyle initially contrasts sharply with her indulgent habits, facilitating comedic and romantic tension while underscoring themes of compatibility beyond physical appearance. portrays Satyanand, a key antagonistic figure who operates a dubious slimming enterprise peddling ineffective and harmful weight-reduction products, injecting dramatic conflict through his exploitative schemes that exacerbate the narrative's examination of pressures.

Supporting Roles and Cameos

plays Rajeshwari, Sweety's mother, who exerts pressure on her daughter to pursue matrimonial alliances despite her weight, providing emotional depth to family expectations and comic tension through failed matchmaking attempts. portrays Satyanand, the titular "Size Zero" figure associated with the slimming industry, whose actions catalyze Sweety's awareness of health risks from weight-loss drugs, underscoring the film's critique of commercial dieting without dominating the central romance. enacts , Abhi's initial interest who embodies conventional slim beauty standards, heightening rivalry and prompting Sweety's transformative journey while injecting jealousy-driven humor. Pavani Gangireddy appears as Jyothi, a friend of Sweety whose adverse reaction to slimming treatments—manifesting as severe health complications—serves as a pivotal cautionary element, amplifying the narrative's focus on over forced thinness and evoking empathy through her subplot. features in a flashback as Sweety's deceased father, influencing her resilient personality and adding poignant backstory that motivates her amid societal pressures. The film incorporates multiple cameo appearances to inject star-driven levity and promotional appeal, particularly in song sequences and transitional scenes. Notable guests include Nagarjuna Akkineni, Rana Daggubati, Kajal Aggarwal, Tamannaah Bhatia, Hansika Motwani, Sri Divya, Revathy, Jeeva, and Bobby Simha, whose brief roles—often in ensemble dances or advisory vignettes—offer comic relief and reinforce themes of diverse body acceptance without altering core character arcs. These appearances, totaling nine in the Telugu version, were strategically included to broaden audience engagement, as confirmed by production notes emphasizing their supportive, non-narrative function.

Production

Development and Pre-Production

The development of Size Zero began in early 2015 when producer announced a bilingual romantic comedy project in and , tentatively titled Size Zero (Telugu) and Inji Iduppazhagi (Tamil). The film was planned under Potluri V. Prasad's banner as his 10th production, with attached as director. Screenplay writer , Kovelamudi's wife, crafted the script, which she had initially conceived as a Hindi-language story addressing societal pressures on body size and beauty standards. Dhillon adapted the narrative for the bilingual format to explore themes of through the lens of everyday Indian experiences, drawing inspiration from ordinary individuals facing scrutiny over physical appearance rather than conforming to "" ideals. She emphasized that the concept aimed to celebrate unconditional beauty without preachiness, highlighting how personal qualities could foster unconventional romances amid cultural fixations on slimness. Pre-production focused on refining the script's comedic elements and logistical planning for simultaneous shooting in two languages, ensuring narrative consistency across versions while tailoring dialogues to regional sensibilities. This phase underscored the project's intent to challenge prevailing norms in , where media and social expectations often prioritize thinness, by portraying plus-sized protagonists in empowering, relatable scenarios.

Casting Process

The casting for Size Zero prioritized actors capable of authentically conveying the film's central theme of and , with decisions emphasizing commitment to physical realism over conventional aesthetics prevalent in . Director selected for the lead role of Soundarya "Sweety," an overweight woman navigating societal prejudice, due to her demonstrated versatility in prior roles and her agreement to gain substantial weight—reportedly over 25 kilograms—to embody the character without relying on prosthetics or . This choice contrasted sharply with Shetty's typical portrayals in action-oriented films like Baahubali: The Beginning (2015), where she maintained an athletic physique, allowing the production to highlight as integral to the narrative rather than incidental. Arya was as "Abhi," Sweety's love interest, to inject romantic-comedy dynamics that tempered the film's heavier , drawing on his experience in light-hearted entertainers. This marked the actors' second collaboration after an earlier project, with Arya's selection informed by his ability to portray a conventionally attractive male lead whose arc challenges beauty norms through genuine affection. Supporting roles, including as fitness guru Satyanand and as Sweety's mother, were filled with established performers adept at blending humor and , ensuring the reinforced the theme without . Casting authentic plus-sized representations proved challenging in an where such roles are often comedic or absent, leading the team to forgo naturally larger actors in favor of transformation for the to align with the bilingual production's (Telugu-Tamil) emphasis on universal relatability over . No widespread reports detail extensive auditions for secondary plus-sized parts, suggesting reliance on veteran actors like for slimmer contrasts to underscore Sweety's , though the approach drew for sensitively addressing weight without exploitative tropes.

Filming and Technical Aspects

Principal photography for Size Zero commenced with a muhurat ceremony on February 23, 2015, in Hyderabad. The bilingual film was shot simultaneously in Telugu and Tamil, allowing for efficient parallel production of both versions. Shooting primarily occurred in Hyderabad, with significant portions filmed at Ramoji Film City, including crucial romantic sequences between leads Anushka Shetty and Arya in early July 2015. Principal photography concluded on July 18, 2015, after which post-production began. Cinematographer employed a vibrant visual style, capturing colorful and appealing frames that enhanced the film's aesthetic appeal, particularly in sequences involving the protagonist's and lifestyle. His camera work supported the narrative's focus on by prioritizing naturalistic depictions over stylized effects, contributing to the realistic portrayal of the lead character's physicality in everyday and intimate scenes. The technical approach avoided heavy reliance on prosthetics, leveraging authentic physical changes for fluid movement and genuine visual impact in obesity-related sequences.

Anushka Shetty's Physical Preparation

To portray the plus-sized character Sweety authentically in , gained 20 kilograms over two months through a supervised emphasizing increased portions of and homemade foods while avoiding junk, fried, and oily items. This natural approach was chosen after trial photoshoots with prosthetics revealed a visual mismatch, where her body appeared fuller but her arms and face remained leaner, undermining realism. Shetty stated that the prosthetics "would not look good on the big screen," prioritizing immersion in the role over easier alternatives. The weight gain enabled Shetty to experience the physical realities of the character, enhancing her performance by fostering genuine for plus-sized women's daily struggles. During filming, she managed initial challenges through dietary supervision to minimize risks, though the added weight caused leg pain from unfamiliar load-bearing, as well as discomfort in her shoulders and wrists. Shetty noted, "My legs hurt a lot as I was not used to carrying around so much body weight," which informed her portrayal of Sweety's movements and emotional depth. This preparation, detailed in her 2015 interviews, underscored a commitment to causal over superficial methods.

Soundtrack and Music

Composition and Tracks

The soundtrack for Size Zero was composed by , a prolific Telugu film music director with credits spanning over 190 films. The album features seven tracks, blending melodic romantic numbers with upbeat compositions that incorporate folk and contemporary elements to reflect the film's exploration of and relationships. Lyrics were predominantly penned by , with Srimani contributing to one song, emphasizing motifs of indulgence, affection, and personal resolve through vivid imagery of cuisine and emotional intimacy. The audio was launched in September 2015, preceding the film's November release, allowing songs to build anticipation via radio and digital platforms. Key tracks include the titular "," a lively ensemble piece rendered by , , Mounima Chandrabhatla, , , Rahul, and , lasting 4:40 minutes; its rhythmic structure and choral vocals integrate into montage sequences depicting the protagonist's daily temptations with food and societal pressures on appearance. "Mella Mellaga," a duet in versions featuring Arjun Chokkanadhal and , runs approximately 4:21 minutes and employs soft orchestration to underscore tender romantic encounters, with lyrics evoking gradual emotional unfolding akin to savoring a . "CYCLE," voiced by Ranjith and Adithya, introduces cyclic life metaphors through pulsating beats, serving as a backdrop for scenes of pursuit and self-discovery tied to love interests. " Sexy," sung by with lyrics by Srimani, adopts a celebratory tone with peppy rhythms to highlight in one's form, playing during pivotal moments of affirmation. These tracks are woven into the to punctuate emotional transitions, such as from isolation to connection, using Keeravani's signature fusion of traditional instrumentation with modern to amplify introspective and relational dynamics without overshadowing .

Release and Chart Performance

The soundtrack for Size Zero, composed by , was initially scheduled for audio launch on September 6, 2015, but postponed due to production delays and ultimately held on November 1, 2015, ahead of the film's November 27 release. Distributed by and T-Series, the album featured seven tracks in both and versions, with the Telugu edition emphasizing upbeat, thematic numbers aligned with the film's focus on and . Initial physical and digital sales data were not publicly detailed, reflecting the modest commercial profile of Telugu soundtracks during that period. In Telugu markets, the album achieved limited chart traction, with no songs reaching top positions on major platforms like or regional rankings, as Telugu music charts in favored mass-appeal albums from bigger releases. The title track "," featuring vocals by , , and others including spoken elements by , received positive fan feedback for its catchy rhythm and motivational lyrics critiquing societal size pressures, often highlighted in promotional events and early views exceeding 1 million shortly after release. Other tracks like "Mella Mellaga" (duet versions) were noted for melodic appeal but did not sustain prolonged popularity. Tamil version tracks under Inji Iduppazhagi mirrored this reception, with critics rating the overall album between 2.75 and 3.5 out of 5, praising Keeravani's experimental fusion of and contemporary elements while critiquing some tracks as lightweight or uneven. Fan discussions on forums emphasized the thematic songs' role in amplifying the film's message, though the soundtrack's performance remained secondary to more dominant 2015 Telugu releases like Baahubali.

Release

Theatrical Release

Size Zero premiered theatrically worldwide on November 27, 2015, with screenings commencing in India on the same date and select international markets including Kuwait the prior day. The film launched simultaneously in Telugu and Tamil versions, the latter titled Inji Iduppazhagi, to target bilingual audiences in South India. The version earned a certification from India's due to mild thematic elements related to and relationships, while the version received a U rating; the for both stood at 131 minutes.

Distribution and

The distribution of was managed by , the production banner under , which handled the bilingual release in and markets as Inji Iduppazhagi. Marketing strategies emphasized the film's unique premise and lead actress Anushka Shetty's physical transformation, where she gained 20 kilograms to portray an obese character before shedding the weight. Trailers and promotional materials highlighted this bold commitment to authenticity, generating buzz around themes without relying on conventional glamour tropes. A standout promotional effort involved wrapping select trains of the South Central Railway with Size Zero posters, targeting routes across , , and in November 2015. This initiative, described as the first of its scale in Indian cinema, featured exterior and interior branding to reach commuters in key regional markets, aiming to leverage high-visibility for widespread awareness. The bilingual format necessitated region-specific adaptations in promotional content, with trailers focusing on local cultural resonance and versions aligning with audiences in .

Reception

Critical Reviews

Critics praised Anushka Shetty's committed portrayal of the Sweety, noting her ability to convey emotional depth and physical transformation convincingly, which anchored the film's message on body acceptance. The premise addressing and the weight loss industry's pitfalls was commended for its relevance and occasional humor, particularly in the first half's lighter sequences. However, many reviews criticized the for lacking tightness, with the narrative devolving into preachy monologues and a disjointed second half that prioritized expository critiques over coherent storytelling. awarded it 3 out of 5 stars, observing that "Size Zero is slow at times and can go into a mode." described it as "a good concept gone horribly wrong," faulting the director for losing focus post-intermission on tangential program details. Telugu-language reviews generally highlighted the film's entertaining setup and Anushka's dominance, with outlets like 123telugu calling the first half "superb" for its interesting moments. In contrast, reviews of the dubbed version Inji Iduppazhagi often pointed to tonal inconsistencies and a heavy influence, with (3/5) noting the script's "split personality" fluctuating between feel-good vibes and over-the-top preachiness. Behindwoods echoed second-half artificiality, while labeled it a "test of endurance" due to superficial characters and dubbed awkwardness. Overall ratings hovered around 2.5-3/5 across both versions, balancing appreciation for intent against execution flaws.

Audience and Commercial Performance

Size Zero, released on November 27, 2015, achieved modest box office earnings, grossing approximately ₹8.5 crore worldwide in its opening weekend, with distributors' share at ₹5.5 crore. In Andhra Pradesh and Telangana, it collected around ₹21.9 crore by the end of its third day, but overall performance fell short of expectations for a film starring Anushka Shetty, underperforming compared to contemporaries like Kumari 21F. Total collections were estimated at about ₹20 crore, marking it as commercially underwhelming despite its thematic ambitions. Audience feedback highlighted appreciation for the film's body positivity messaging and Anushka Shetty's portrayal of an obese character, with viewers noting its empowering take on . However, responses were mixed regarding execution, with some praising comedic elements and Shetty's confidence in the role, while others criticized pacing issues and preachy undertones in the second half. IMDb user ratings averaged 5.5/10 from over 1,000 votes, reflecting divided viewer sentiments on narrative flow despite positive notes on the core premise. A Hindi-dubbed version was released in 2021, followed by uploads on platforms like in 2024 and 2025, potentially renewing interest among non-Telugu audiences through streaming accessibility. These later distributions contributed to sustained online viewership, though specific metrics for revived or streaming numbers remain limited.

Accolades and Nominations

received the in 2016 for her portrayal of Sweety, an woman confronting societal pressures and undergoing transformation in Size Zero. This state-level honor from the government-recognized awards highlighted her commitment to the role, including gaining over 20 kilograms for authenticity. The film earned a nomination for – Telugu at the 2nd IIFA Utsavam in 2017, with Shetty competing against performers like , who won for . was also nominated for Filmfare Award South – Best Female (Telugu) in 2016 for her rendition in one of the film's tracks. Despite these regional recognitions, garnered no nominations from national bodies such as the , reflecting limited broader industry acclaim beyond circles.

Themes and Analysis

Portrayal of Obesity and Body Image

In Size Zero, the protagonist Sweety, portrayed by Anushka Shetty, is depicted as an obese woman who maintains a positive self-image and independence, embracing the notion that happiness equates to prettiness regardless of body size. This characterization challenges conventional beauty standards by showing Sweety succeeding professionally in a restaurant setting and socially, without initial pressure to conform to slim ideals. Her romantic pursuit of Abhi, a fitness advocate played by Arya, culminates in mutual acceptance, underscoring that attraction transcends physical size and emphasizing emotional compatibility over bodily transformation. The narrative employs comedic elements to juxtapose Sweety's indulgent relationship with food—rooted in her work environment and personal habits—against themes of self-, portraying her eating patterns not as mere vice but as a source of joy and cultural normalcy. These scenes generate humor through exaggerated contrasts, such as family concerns over her weight during efforts, yet they reinforce her by avoiding outright vilification of her habits. Critics note this approach as a satirical nod to societal obsessions with thinness, where Sweety's unapologetic enjoyment of meals highlights the absurdity of equating discipline solely with restriction. A key dynamic emerges in the contrast between Sweety's fuller figure and Abhi's disciplined, athletic , which the film uses to explore without resolving it through her conforming to his regimen. This portrayal has been interpreted as de-stigmatizing fat bodies by granting Sweety narrative empowerment and romantic viability, though some analyses argue it risks underplaying persistent social stigmas attached to in favor of idealized acceptance. The film's parallel introduction of a "size zero" character, , who fixates on weight monitoring, further amplifies this critique of unattainable ideals, positioning Sweety's self-assured as a to performative thinness.

Critique of Weight Loss Industry

In Size Zero, slimming centers and fad diets are depicted as exploitative entities promoting dangerous quick fixes, exemplified by the protagonist Sweety's friend suffering severe illness from weight loss pills, which serves as a pivotal plot device to expose unethical practices like false promises of instant results. The narrative contrasts these with natural methods such as balanced diet and exercise, positioning the former as profit-driven villains that prioritize rapid weight reduction over health. The film's sermonic tone intensifies in the second half, where Sweety becomes an activist campaigning against slimming clinics' deceptive tactics, including unverified supplements and aggressive marketing, urging viewers to reject shortcuts in favor of sustainable lifestyle changes. This portrayal highlights real-world concerns over unregulated products, as the story integrates dramatic exposures of clinic malpractices to underscore causal links between interventions and adverse health outcomes like organ damage from pills. While praised for raising awareness about the perils of instant slimming solutions and empowering body acceptance through against industry hype, the film's approach has drawn for oversimplification, reducing complex physiological realities to moralistic binaries and diluting its message with convoluted subplots. Reviewers noted that the heavy focus on vilifying centers leads to narrative inconsistencies, such as ambiguous stances on obesity's societal pressures, potentially undermining the critique's depth despite its intent to challenge profit-motivated deceptions.

Health Perspectives

Alignment with Empirical Data on Obesity

Obesity arises primarily from a sustained positive , where caloric intake chronically exceeds expenditure, as evidenced by epidemiological analyses attributing the rise over recent decades to an average daily surplus as small as 100 kcal. This imbalance is exacerbated by modern environmental factors, including abundant access to high-calorie processed foods, which mismatch metabolic adaptations evolved under conditions of and variable food availability. Worldwide, affected 1 in 8 individuals in 2022, with adult prevalence more than doubling since 1990, underscoring the scale of this challenge driven by dietary excess rather than isolated genetic or socioeconomic factors alone. Empirical data from prospective cohort studies and meta-analyses establish strong causal links between excess adiposity and comorbidities, including and (CVD). For instance, elevates the risk of incident even among initially metabolically healthy individuals, with relative risks increasing by over twofold compared to normal-weight counterparts. Similarly, and observational evidence confirm adiposity as a causal driver of CVD events like , independent of confounding variables such as or lipids, with hazard ratios for major adverse outcomes rising progressively with . These associations hold across diverse populations, highlighting that while discourses may prioritize acceptance, unaddressed caloric excess perpetuates verifiable pathophysiological harms through mechanisms like and atherogenesis. The film's endorsement of balanced, moderate aligns with evidence-based strategies to mitigate these risks, as sustained through dietary restraint prevents adipose accumulation and its downstream effects. First-principles reasoning from supports this: human physiology operates on thermodynamic conservation, where uncompensated intake drives fat storage, a process amplified in contemporary settings of food hyper-availability absent historical constraints. Interventions emphasizing portion control and nutrient-dense choices, rather than unrestricted consumption, correlate with reduced incidence in longitudinal trials, reinforcing the causal primacy of intake moderation over passive acceptance of .

Risks of Extreme Weight Loss Methods

Extreme weight loss methods, such as pharmacological agents and bariatric surgeries, carry significant health risks, particularly when pursued without medical supervision or for non-severe obesity. Prescription weight loss drugs like appetite suppressants often cause gastrointestinal issues including nausea, constipation, diarrhea, and bloating, with rarer but severe effects such as gallbladder disease, pancreatitis, increased fracture risk, and cardiovascular complications. Unregulated or over-the-counter slimming pills exacerbate these dangers, frequently containing undeclared or banned substances like sibutramine, leading to hypertension, heart palpitations, liver toxicity, and even acute organ failure; online sales of such products have been linked to thousands of cases annually, with limited oversight allowing contaminated or adulterated formulations. Bariatric procedures, while more structured, involve and long-term complications. Common early risks include excessive bleeding, infections, blood clots, and anastomotic leaks, with mortality rates around 0.1-0.3% in high-volume centers; late issues encompass (affecting up to 85% of gastric bypass patients), nutritional deficiencies, internal hernias, and marginal ulcers requiring revision surgery in 10-20% of cases. These hazards underscore the need for careful patient selection, as extreme methods can precipitate , imbalances, and worsened comorbidities in unsuitable candidates. Despite these risks, meta-analyses indicate bariatric surgery's efficacy for individuals with severe (BMI ≥40 or ≥35 with comorbidities), achieving 20-30% sustained over 10 years, superior to or medical interventions alone, alongside reductions in mortality, remission (up to 70%), and cardiovascular events. This contrasts with unregulated pills, which lack comparable evidence and often yield temporary, rebound weight gain. Empirical data prioritizes sustainable interventions—calorie-controlled diets combined with regular —for most cases, facilitating 5-10% maintainable long-term without surgical risks or pharmacological dependencies, while addressing 's causal drivers like energy imbalance and mitigating comorbidities such as and . Extreme methods should thus be reserved for refractory severe under specialist oversight, avoiding over-reliance on quick fixes that ignore behavioral and metabolic realities.

Legacy and Impact

Cultural Influence

The release of in November 2015 marked an early mainstream attempt in and to center a plus-sized female protagonist, Sweety (played by , who gained approximately 20 kilograms for the ), as romantically desirable without initial , thereby contributing to nascent discussions on plus-size in Indian film. This portrayal challenged the prevailing perpetuated by Bollywood's "" trend, popularized since Kareena Kapoor Khan's 2008 in Tashan, by depicting Sweety's body as a site of joy and agency amid societal ridicule. In the context, where intersects with matrimonial pressures—evident in surveys showing women facing 20-30% lower prospects in arranged setups—the film influenced viewer conversations on familial expectations and self-worth tied to weight, as noted in post-release analyses of South "fat films." Critics and actors, including , praised its sensitive handling of weight-related rejection, fostering online and media debates on body acceptance amid cultural norms favoring slimmer figures for women. However, the film's mixed critical reception—praised for intent but critiqued for reinforcing weight-loss tropes and uneven execution—curtailed its widespread cultural ripple, confining influence to niche rather than shifting norms. This contrasts with global fat acceptance movements emphasizing health at every size, as ultimately aligns more with Indian realism by linking Sweety's arc to moderated efforts over unconditional embrace, reflecting persistent over radical positivity.

Effects on Cast Careers

Anushka Shetty gained approximately 20 kilograms for her role as Sweety in , opting for natural over prosthetics to achieve authenticity, which she later described as a challenging commitment. Post-filming, she undertook intensive regimens to reverse the gain, including specialized programs ahead of Baahubali: The Conclusion in 2017, where she shed an additional 7-8 kilograms to embody . The weight fluctuation contributed to prolonged physical strain, with reports indicating persistent difficulties in maintaining her pre-Size Zero physique even years later. As of August 2025, Shetty remained on strict fitness protocols amid challenges regaining her earlier form, which some industry observers linked to the film's demands altering her metabolic baseline. By September 2025, sources noted ongoing after-effects, including joint issues and slower recovery, prompting producer hesitancy for roles requiring rapid transformations due to perceived risks. These factors reportedly factored into professional setbacks, such as being overlooked for a Prabhas-led in 2024 over weight concerns and skipping the Baahubali reunion in July 2025 to focus on preparations for Ghaati. Critics within have viewed the role as a career , arguing it disrupted momentum by prioritizing artistic depth over commercial viability, leading to selective scripting post-2015 and a perceived dip in lead opportunities despite Baahubali's success. In contrast, Arya, who portrayed Shetty's love interest Sampath, experienced no discernible long-term career hindrance from . He continued securing diverse roles, including physique-intensive parts in (2021), where he underwent seven months of boxing and cardio training, sustaining his trajectory in and industries without reported physical or professional repercussions tied to Size Zero.

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