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Sofascore

Sofascore is a Croatian technology company specializing in sports data and analytics, best known for its free mobile application and website that deliver real-time live scores, detailed statistics, and advanced insights across over 20 sports and more than 20,000 tournaments worldwide. Founded in 2010 in by Zlatko Hrkać and Ivan Bešlić, Sofascore began as a platform focused on live scores and has since expanded into a comprehensive sports ecosystem, incorporating proprietary tools like the Sofascore Rating system—introduced in 2015 to evaluate nearly 3 million players based on in-game performance metrics—and unique visualizations such as Attack Momentum and heatmaps. The platform's growth has been marked by its emphasis on user engagement, featuring live chat communities for fans and the 2019 launch of Torneo by Sofascore, a tool enabling local organizers to input data that integrates directly into the app's global coverage. As of 2024, it has over 125 million all-time downloads, and as of September 2025, more than 33 million monthly active users, positioning it as a leading provider of sports insights powered by partnerships with top-tier data sources.

History

Founding and Early Development

Sofascore was founded in 2010 by Ivan Bešlić and Zlatko Hrkać, two Croatian developers based in , initially as a web-based sports results aggregator emerging from a project. The platform originated on the Cesarica.net , a site dedicated to Croatian singer , where the founders added a subpage featuring a live score feed for sports events, transforming it into a simple aggregator for match results and basic statistics. At this stage, operations were limited to a web-based news format without any mobile applications, relying on organic content growth through and user-generated discussions to attract early traffic. In 2011, following notable user growth on the Cesarica subpage, Bešlić and Hrkać received an invitation from to visit its European headquarters in , where discussions about the project's potential encouraged them to formalize their efforts. This encounter marked a pivotal shift, leading to the official incorporation of the company as Sofa IT d.o.o. in , , establishing a structured entity to support ongoing development. Early revenue from checks, ranging from 12,000 to 15,000 euros annually, was reinvested into advertising and server costs, highlighting the transition from a casual endeavor to a viable operation. The founders faced significant early challenges in , as they manually compiled sports scores and statistics from various sources without automated tools, often depending on contributions and basic techniques. This hands-on approach, while resource-intensive, allowed for accurate coverage of Croatian and regional leagues but strained their limited setup in a small office. By 2012, these hurdles prompted a to Sofascore and a deeper focus on proprietary , evolving the project into a dedicated sports technology company.

Growth and Milestones

In 2012, ahead of the tournament, Sofascore underwent a rebranding to establish a more distinct identity in the sports data market, coinciding with the launch of its dedicated and mobile applications to enhance accessibility for users seeking live updates. This strategic timing capitalized on heightened global interest in , allowing the platform to transition from a web-based service to a mobile-first experience that supported real-time notifications and broader engagement. In 2015, introduced its proprietary to evaluate player performance based on in-game metrics, marking a significant advancement in . By the mid-2010s, had significantly expanded its scope beyond initial coverage, incorporating real-time statistics for a diverse array of sports including , , and , which broadened its appeal to international audiences and solidified its position as a comprehensive sports tracking tool. In 2019, the company launched Torneo by Sofascore, a tool allowing local organizers to input data for integration into the platform's global coverage, enhancing community-driven content. A major milestone came in 2020, when Sofascore surpassed 20 million active users worldwide, reflecting its growing popularity amid the global surge in digital sports consumption during the COVID-19 pandemic. This achievement highlighted the platform's reliability in providing detailed analytics and player ratings, as reported by Croatian media outlet Jutarnji list. In 2022, Sofascore underwent a major with improvements to its brand identity and . As of September 2025, Sofascore had expanded its team to approximately 337 employees across multiple continents to support ongoing development and global operations. In the same period, the company's annual revenue was estimated at $35 million, underscoring its financial maturity and the commercial success of its data-driven features.

Company Overview

Ownership and Operations

Sofascore is a , bootstrapped by its founders Ivan Bešlić and Zlatko Hrkać, with no major external institutional investors. The founders established the company in 2010, initially as a sports blog before evolving into a comprehensive data platform. The company operates under the legal entity Sofa IT d.o.o., with its headquarters in , , at Vrbani 4, 10110 . Operations are primarily centered on and data management, enabling the maintenance of a robust platform for sports information delivery. Leadership at Sofascore includes CEO Zlatko Hrkać, who oversees strategic direction; co-founder and Chief Strategy Officer Ivan Bešlić, responsible for long-term planning; and Chief Operating Officer Karlo Levak, who manages day-to-day execution and development. The team comprises specialists in , data operations for collection and analysis, and sports expertise to ensure accuracy in coverage. Sofascore's operational focus involves sustaining a global platform through infrastructure that supports processing, allowing for instantaneous updates on live scores and statistics across thousands of events. This includes dedicated data operations teams that collect and verify information to maintain platform reliability.

User Base and Global Reach

As of 2025, Sofascore has achieved over 125 million all-time downloads across its mobile applications, reflecting its widespread appeal among sports enthusiasts. The platform has monthly active users numbering around 28 million, enabling real-time engagement during major events. These figures underscore Sofascore's evolution from an early milestone of 20 million users in 2020 to a dominant player in sports tracking. In 2024, ranked as the sixth most downloaded sports app globally, according to industry analysis from Sensor Tower, highlighting its competitive edge in a crowded market. The app maintains a strong presence in and , where dominates user interest, while emerging markets like and show accelerating growth through localized content and coverage of regional leagues. , in particular, serves as Sofascore's largest market, driving substantial traffic and adoption. Sofascore's global accessibility is enhanced by its website and apps, which support over 40 languages, including , , and various European tongues, facilitating seamless use for diverse audiences. This multilingual approach has propelled adoption across more than 100 countries, spanning all seven continents, with even niche activity recorded in remote areas like . The platform's international footprint extends beyond traditional markets, fostering growing engagement in non-European regions such as and the .

Features

Live Scores and Statistics

Sofascore delivers updates for live matches across various sports, providing users with instant access to scores, match timelines, goal scorers, assists, substitutions, , and basic statistics such as percentages, total shots, and shots on target. These updates occur in minute-by-minute detail, including and full-time results, enabling fans to follow events as they unfold without delay. For example, during a match, users can view live breakdowns and incidents directly within the . The platform enhances in-game analysis through advanced visualizations, including heat maps that illustrate player movement and activity zones on the field using color gradients to highlight high-engagement areas. Shot maps offer a graphical representation of shooting positions, outcomes, and (xG) for each attempt, helping users assess attacking efficiency. Additionally, passing networks and related metrics like pass success rates provide insights into team connectivity and ball distribution during play. Sofascore covers 25 sports, including , , , , and , allowing users to track thousands of leagues and tournaments worldwide. Customizable notifications enable personalized alerts for favorite teams, players, and leagues, notifying users of key events like goals, match starts, or results in real time. The service integrates historical data seamlessly for post-match reviews, offering access to detailed statistics from previous games, such as last 10 matches per team, and up-to-date league standings. This allows users to analyze trends and performance over time, with video highlights complementing the numerical data for comprehensive recaps.

Player Rating System

Sofascore's system employs a to evaluate individual performance across various sports, primarily , by assigning a numerical score that reflects a player's contributions during a . The operates on a scale from 3 (poor performance) to 10 (perfect performance), with an initial starting point of for players who accumulate at least 10 minutes of playing time. This baseline is then adjusted upward or downward based on a comprehensive of hundreds of statistical data points, including offensive, defensive, and goalkeeping actions, ensuring the final score captures the overall impact on the game. The algorithm processes data in , updating the up to 60 times per player during a match and refining it post-game for 100% accuracy, with approximately 2,000 iterations performed across all players in a single fixture. Positive contributions, such as goals, assists, big chances created, successful tackles, clearances off the line, and penalty saves, increase the score, while negative events like red cards, own goals, errors leading to shots, missed penalties, and unsuccessful dribbles decrease it. The system assigns context-dependent values to each action—for instance, progressive passes and shots that enhance scoring opportunities carry greater weight than routine plays—drawing from live statistics to provide an objective assessment. Developed using , the algorithm emphasizes measurable impacts, with research indicating that offensive actions like goals and assists are weighted more heavily than defensive ones, such as tackles, potentially introducing a toward attacking contributions in evaluations. In specifically, advanced metrics like (xG) inform the contextual valuation of shooting and chance creation, influencing ratings by quantifying the quality of opportunities generated or converted. This approach extends to other sports, including and , where similar principles adapt to sport-specific actions, such as points scored in or aces in , to maintain consistency in performance measurement. Introduced during the 2015/16 season, the has evolved through continuous refinement, incorporating historical match data and, by 2025, advanced techniques for more precise real-time adjustments and objectivity. In November 2025, the live player underwent a significant update aimed at enhancing objectivity and reducing perceived subjectivity in evaluations. Perfect 10 ratings remain rare, occurring in only about 1 in 3,000 performances, highlighting the system's rigor in rewarding exceptional play.

Additional Tools and Integrations

Sofascore offers fantasy sports integrations that enhance user engagement by allowing players to build and manage virtual teams based on real-world performances. Through its Sofascore Fantasy , users can assemble squads, conduct transfers within constraints, and compete on leaderboards to test their managerial skills, with team values and points directly influenced by live match data from the app's core scoring system. In 2025, the platform expanded to include the Champions League in September and the Club World Cup in June. This feature includes lineup trackers where users adjust starting lineups and substitutions ahead of matches, and basic prediction tools via player performance forecasts tied to historical statistics, fostering deeper interaction during live events. Community features in Sofascore promote user participation by enabling crowdsourced contributions to maintain data accuracy, particularly for niche or lower-tier events. Fans can submit updates on scores, player information, and team details through the Sofascore Editor function, which verifies and integrates user inputs into the platform's database. Additionally, users have the option to suggest corrections for team and player profiles directly from detail pages, ensuring timely refinements to the app's content without formal comment sections or polls. These tools empower a global community to shape sports data collaboratively, especially for events with limited official coverage. In August 2025, Sofascore introduced running stats visualizations for the and , providing data on player distance covered, sprints, and high-intensity runs to further enhance performance analysis. For developer and third-party integrations, Sofascore provides embeddable widgets rather than a public , allowing websites to display real-time sports data without restrictions. These widgets generate customizable, up-to-date visuals such as live scores, standings, and match highlights, which can be freely embedded to enhance external sites' sports coverage. Due to licensing agreements with data providers, no official endpoints are available for direct access, though unofficial scraping methods have been documented by developers for custom applications. Mobile-specific tools in the Sofascore app support seamless on-the-go access, including home screen widgets that deliver quick glances at live scores and upcoming fixtures. On devices, Live Activities integrate with the Dynamic Island and , providing real-time match updates without opening the app, such as goal notifications and score changes. Users can enable these features in device settings to maintain connectivity to favorite events, though the app lacks a dedicated offline mode for historical data retrieval.

Sports Coverage

Supported Sports

Sofascore's primary focus is on (soccer), where it provides extensive coverage of major leagues including the , , and international tournaments such as the and . This includes live scores, detailed match statistics, player ratings, and historical data for over 500 leagues and competitions worldwide. In addition to , Sofascore supports over 25 sports, encompassing a broad range from mainstream to niche disciplines. Key examples include , with comprehensive tracking of the NBA and ; tennis, covering Grand Slams, ATP, and WTA tours; American football, featuring the and NCAA; and others such as baseball (MLB), cricket, rugby, ice hockey, volleyball, handball, and esports (including and ). The depth of coverage varies across sports: popular ones like , , and offer in-depth statistics, player comparisons, heatmaps, and video highlights, while niche sports such as , , , and primarily provide live scores, basic results, and schedules. This tiered approach ensures accessibility for global users while prioritizing resources on high-demand events. Today, this evolution supports over 20,000 competitions and nearly 3 million players across its platforms.

Data Collection Methods

Sofascore primarily acquires sports data through official partnerships with leagues, federations, and sports organizations, which provide verified real-time feeds for major competitions. These collaborations ensure accurate statistics, including live scores, player actions, and match events, drawn from authoritative sources such as the for highlights and key moments integration, and Brazilian clubs like Fluminense and Botafogo for performance insights via tools like Content Performance Insights (CPI). Additionally, Sofascore works with top-tier data providers to track detailed metrics across over 20,000 tournaments in more than 20 sports, aggregating hundreds of data points per match from these official channels. To supplement coverage for under-reported leagues, Sofascore employs through its app's Contributions Tab and Sofascore Editor platform, enabling fans to input scores, lineups, goals, and events in real-time or post-match. This community-driven approach targets amateur, semi-professional, and local competitions worldwide, with contributions verified by algorithms, user reputation scores, and league moderators to maintain . For instance, fans receive notifications for matches in their followed leagues, allowing them to update player profiles and event details directly via mobile tools. Automation plays a central role in processing raw data into advanced metrics, utilizing AI and to analyze player movements and generate real-time insights such as (xG), heat maps, and performance s. Data from providers is fed into a that evaluates hundreds of points per match— including positive actions like assists and clearances, and negative ones like missed penalties—updating s up to 60 times per player during games and refining them post-match through historical analysis. This system processes nearly 2,000 iterations per match, enabling low-latency delivery of metrics like xG for goal probability and heat maps for positional activity, calculated from tracked events without direct optical systems specified. Sofascore's technology infrastructure supports these methods with real-time data aggregation from official and crowdsourced inputs, leveraging for web-based delivery and proprietary servers to achieve sub-second update speeds for global users. The platform's architecture rates over 10,000 individual performances weekly across more than 200 competitions, ensuring scalable, low-latency processing.

Business and Partnerships

Revenue Model

Sofascore's primary revenue streams include in-app , which serves as the main strategy for its free-to-download mobile application, targeting engaged users with display ads and programmatic auctions to optimize fill rates and CPMs. Sponsored further contributes through B2B opportunities, where brands leverage the platform's global reach for targeted promotions, including custom infographics and visibility features during live events. Additionally, premium subscriptions offer users ad-free access and advanced features such as AI-powered insights, available on a monthly or yearly basis via in-app purchases. The company also monetizes its extensive sports data through licensing aggregated analytics and insights, primarily to media outlets for enhanced content creation and to sports organizations for player and team performance visualization. These B2B arrangements allow partners to integrate Sofascore's real-time statistics into their platforms, fostering deeper fan engagement while generating licensing fees. Event sponsorships provide another avenue, enabling brands to secure prominent branding placements during major tournaments, such as custom highlight packages and integrated promotions that align with live coverage. In 2025, Sofascore's estimated annual reached approximately $16.2 million, largely propelled by these global advertising partnerships and diversified app-based monetization efforts. This figure underscores the platform's ability to capitalize on its large user base for scalable income without relying on a single .

Key Partnerships

Sofascore has established several strategic partnerships to expand its coverage and enhance user experiences across various sports. In 2025, the platform announced collaborations with major multi-sport events and leagues, focusing on providing live data, highlights, and to global audiences. These alliances underscore Sofascore's commitment to integrating insights into emerging and established competitions. A key 2025 partnership is with the in , where serves as the official digital partner from November 7 to 21, delivering live scores and statistics for basketball, volleyball, futsal, and handball, as athletes from 57 nations across , , Europe, and the compete. Similarly, teamed up with the in October 2025 to offer official highlights and livestream options for selected markets, enabling fans worldwide to access premium content directly through the app. In basketball, the Deaf Basketball Federation (DIBF) appointed as its official technical partner in October 2025, integrating real-time statistics, match results, and player information into the platform to increase the visibility of deaf international competitions. Sofascore also partnered with the inaugural European School Games in October 2025, powering the youth event with real-time results, live scores, and team statistics via its Torneo by tool, aimed at young athletes from schools across . For , an August 2025 collaboration with UTR Sports introduced UTR Ratings into player profiles on , providing fans with accurate, real-time performance metrics across global tournaments and enhancing analytical depth for amateur and professional matches. In August 2025, partnered with to provide comprehensive coverage of , including live scores, detailed statistics, and enhanced fan engagement features. Earlier in 2024, Sofascore expanded its football footprint through deals with Brazilian clubs, including Fluminense, , , Paysandu, Vila Nova, and Botafogo, which allow for deeper and localized content to reach South American fans. Additionally, in November 2024, the Nigerian (NNL) signed Sofascore as its official technical partner, enabling the platform to showcase league matches, player profiles, results, and statistics to its international user base, thereby boosting the league's global exposure. Complementing these institutional ties, Croatian footballer has served as Sofascore's brand ambassador since 2022, participating in promotional campaigns that highlight the platform's features and his career statistics to engage football enthusiasts. These partnerships grant Sofascore exclusive access to content and enable co-branded features, such as customized analytics and live integrations, which have demonstrably increased user engagement by providing unique, high-quality sports data.

Reception and Criticism

User and Critical Reception

Sofascore has received consistently high ratings on major app stores, reflecting user appreciation for its intuitive design and reliable performance. On the , as of November 2025, the app holds a 4.9 out of 5 rating based on 68,041 reviews, with users frequently highlighting its ease of navigation and seamless tracking of teams and players across multiple sports. Similarly, on , as of November 2025, it scores 4.6 out of 5 from 1,084,155 reviews, praised for its dependable real-time updates and user-friendly interface that enhances the overall sports-following experience. In terms of broader recognition, ranked among the top downloaded sports apps globally in 2024, placing sixth according to Sensor Tower's analysis, with over 125 million all-time downloads underscoring its popularity. Industry reviews, such as those from Business of Apps, commend the app as a sophisticated tool for live scores and statistical , particularly noting its accuracy that sets it apart in the competitive sports tracking market. User testimonials emphasize Sofascore's value in providing comprehensive coverage of thousands of tournaments and leagues across over 20 sports, including detailed statistics that go beyond basic scores. Many of its millions of users describe it as an essential companion for match-day experiences, citing features like personalized notifications and interactive elements that foster a among fans. For instance, reviews often highlight how the app's in-depth player metrics and global event tracking make it indispensable for enthusiasts seeking a complete, engaging sports overview. Sofascore has garnered acclaim in reports as a leader in sports technology innovation, featured prominently in Sensor Tower's 'State of Mobile 2025' for its role in advancing mobile sports engagement through data-driven features. Publications like MMC Global have also recognized it among the top sports apps of the year, praising its insights and broad that contribute to the evolving landscape of fan-centric sports tech.

Controversies and Studies

A 2025 study published in the Journal of Sports Sciences examined biases in major soccer player rating systems, including Sofascore's , revealing a pronounced emphasis on offensive metrics such as shots on target (with a coefficient β = 0.16, p < 0.001) while assigning lower weights to defensive actions like clearances (β = 0.06, p < 0.001) and interceptions. The analysis highlighted that interceptions and similar defensive contributions gain some relevance only after controlling for goal-related factors but remain underrepresented compared to attacking plays, potentially undervaluing players whose roles prioritize prevention over creation. This offensive bias was attributed to the visibility of such metrics in outcomes, though the study noted variations across systems, with aligning closely with industry trends. Critics have pointed to occasional data inaccuracies in Sofascore's coverage of niche leagues, often linked to its reliance on crowdsourced inputs combined with live reporting, which can introduce human errors like initial misreported goals later corrected for offside or fouls. User complaints have also included concerns over excessive , with some noting intrusive that prompt the use of ad-blocking measures. In response, Sofascore implemented significant updates to its player rating algorithm in late 2025, aiming to enhance balance by refining weights for defensive and contextual actions through refinements. The company has also issued transparency reports detailing data sources, emphasizing a hybrid model of verified by AI algorithms and official feeds to minimize errors. Sofascore has faced no major legal issues, though minor disputes arose in over data usage in betting contexts, including scrutiny from Norway's Gambling Authority regarding editorial links to the platform's betting-integrated features.

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