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V-Ray

V-Ray is a photorealistic engine developed by , a leading provider of and , renowned for its advanced ray-tracing capabilities that produce high-fidelity images and animations used across , , , and . As a plugin-based solution, it seamlessly integrates with major 3D applications including 3ds Max, , , Rhino, Revit, and , enabling artists and designers to achieve realistic lighting, materials, and effects with optimized performance on both CPU and GPU hardware. First released in 2002 by the Bulgarian-founded company (established in 1997), V-Ray has evolved into an industry standard, powering visuals in films, architectural visualizations, and commercial products through features like , AI denoising, and integration with asset libraries such as Chaos Cosmos. Formerly known as Chaos Group, originally headquartered in , , and now headquartered in , , has offices in 11 cities worldwide and developed V-Ray to address the need for faster, more accurate rendering in . Key milestones include the introduction of GPU acceleration in V-Ray 3.0 (2014), which dramatically improved rendering speeds, ongoing updates incorporating tools for automated scene creation and optimization, as seen in V-Ray 6 and 7 releases including enhanced GPU features and upscaler in V-Ray 7 Update 2 (2025). The software's ecosystem extends beyond core rendering with complementary tools like for fluid simulations (e.g., fire, smoke, and water effects) and V-Ray Vision for interactive viewport rendering, allowing real-time previews during design workflows. V-Ray's impact is underscored by prestigious accolades, including a 2017 Academy Award for Scientific and Technical Achievement for advancing fully ray-traced rendering in motion pictures and a 2021 Engineering Emmy Award for its contributions to ray-traced rendering in television production. Trusted by top studios and firms worldwide, such as those in VFX and leading practices, V-Ray continues to innovate with cloud rendering via Chaos Cloud and cross-platform compatibility, supporting scalable production pipelines for professionals and enterprises.

Introduction

Overview

V-Ray is a commercial, biased () rendering developed by for creating photorealistic 3D graphics and animations. As a versatile tool, it employs () techniques to simulate real-world , materials, and environmental interactions, producing highly realistic outputs that closely mimic natural phenomena. The software finds primary applications across diverse industries, including architectural visualization for lifelike building and interior renderings, for and scene creation, for high-fidelity prototypes, and gaming for asset development and cinematic sequences. It integrates seamlessly with popular host applications like 3ds Max and , enabling efficient workflows in professional pipelines. Renowned for its speed, accuracy, and , V-Ray holds a prominent position as one of the leading rendering engines, powering high-end production in studios worldwide and earning accolades such as Emmy and for its contributions to . Originally released in , it has established itself as an industry standard for photorealistic .

History

Chaos Group was founded in 1997 by Peter Mitev and Vlado Koylazov in , , with the aim of developing advanced software. The company's initial focus was on fluid simulation tools, leading Vlado Koylazov to begin development of V-Ray toward the end of 2000 as the rendering engine for their first product, the Phoenix FD plugin for effects. V-Ray was publicly released in 2002 as a for , pioneering biased rendering techniques that prioritized speed and by approximating and other complex effects, which marked a significant departure from slower, unbiased methods prevalent at the time. Early adoption of V-Ray encountered challenges, as its biased approach drew skepticism from users accustomed to physically accurate, unbiased renderers, though it quickly appealed to architects, designers, and professionals seeking efficient workflows. By the mid-2000s, breakthroughs in expanded its reach, with integrations for additional host applications like Rhino and enabling broader use across pipelines. Around 2010, V-Ray saw its first major applications in film , contributing to projects by studios such as and , as showcased in contemporary demo reels that highlighted its capabilities in high-end . Key milestones in the 2010s included strategic growth through acquisitions, such as the 2017 purchase of Render Legion, developers of the renderer, which represented Chaos Group's largest investment to date and bolstered its portfolio of rendering technologies. A pivotal innovation was the shift toward GPU acceleration, beginning with the introduction of in late 2010 as an interactive ray-tracing engine optimized for , which dramatically improved rendering speeds and interactivity compared to CPU-based workflows. This GPU focus evolved further, culminating in the of to V-Ray GPU in 2018, establishing it as a production-ready renderer with support for advanced features like multi-GPU scaling. In 2021, the company rebranded from Chaos Group to simply , reflecting its expanded ecosystem of visualization tools beyond V-Ray.

Development and Company

Chaos

Chaos is a Bulgarian-American software company specializing in rendering and simulation tools for industries including , , , , , and /. Founded in 1997 in , , by Peter Mitev and Vlado Koylazov, the company initially operated as Chaos Group and played a key role in the 2002 release of V-Ray. Headquartered in , , Chaos maintains offices in 11 cities worldwide, including (), (), Boston, New York, and (USA), (), (), (), Skopje, and (). In 2021, Chaos Group rebranded to simply Chaos to unify its product ecosystem, encompassing tools such as V-Ray, Chaos Vantage, and Renderer, while streamlining branding for broader creative applications. This rebranding supported ongoing growth through acquisitions, including in 2022, Cylindo in 2022, AXYZ design in 2023, and EvolveLAB in February 2025. Chaos employs a subscription-based licensing model, with the V-Ray Premium annual subscription priced at $718.80 for floating licenses as of , emphasizing accessibility for professional users across design platforms. The company maintains a strong focus on , supported by approximately 900 employees as of 2024 dedicated to advancing technologies. Key contributions to the industry include the development of the V-Ray App SDK, a high-level toolkit released in 2017 that enables developers to integrate photorealistic ray-traced rendering into custom applications. Chaos has also forged partnerships with to enhance GPU acceleration, such as integrating RTX technology for up to 45% faster rendering performance in V-Ray GPU without scene modifications.

Version History

V-Ray's development has progressed through several major releases, each introducing significant enhancements to rendering performance, features, and workflow efficiency. The software originated in the late but saw its first widely adopted major update with V-Ray 3.0 in 2014, which optimized lighting calculations and for applications like through a faster ray tracing core. This version improved artist productivity by accelerating look development and shading tasks, reducing render times for complex lighting setups. In 2019, V-Ray Next marked a pivotal advancement in GPU acceleration, introducing GPU-based Interactive Progressive Rendering (IPR) for faster viewport feedback and enhanced volumetrics support, enabling production-ready rendering of effects like smoke, fire, and fog directly on GPUs. This release also added features like the Adaptive Dome Light for smarter environment , broadening its applicability in and workflows. V-Ray 5, launched in 2020, integrated V-Ray Vision, a rendering viewer that allows interactive exploration of scenes with photorealistic quality, bridging the gap between modeling and final renders. This update emphasized connectivity across the visualization pipeline, including post-rendering compositing tools and improved light mixing in the V-Ray Frame Buffer (VFB). The 2022 release of V-Ray 6 focused on improvements, particularly for integration, with streamlined asset management and enhanced scatter tools for more intuitive scene population and material handling. It also introduced procedural geometry tiling via VRayEnmesh and better support for dynamic elements like crowds and traffic in animations. V-Ray 7, released in late 2024 (with updates into early 2025 for some hosts), added native support for Gaussian splats to render data efficiently, a new system for accurate astronomical simulations, and improved caustics with effects on GPU for more realistic interactions in materials like and gems. Post-2020, Chaos shifted V-Ray's licensing from perpetual models to subscription-based plans, aligning with industry trends toward flexible, cloud-integrated access while maintaining support for existing perpetual licenses through upgrades. This change facilitated easier access to updates and Chaos rendering resources. Throughout its versions, V-Ray has prioritized , allowing licenses for newer releases like V-Ray 7 to activate older versions such as V-Ray 6 and V-Ray 5. However, certain legacy modes have been deprecated to streamline performance, including older CPU-only options and models like Hard and Hybrid, which were replaced by more efficient translucency modes in V-Ray 5. These deprecations encourage migration to hybrid CPU/GPU rendering without breaking existing scene files.

Technical Aspects

Rendering Engines

V-Ray employs distinct rendering engines optimized for different hardware architectures, enabling users to select based on complexity and available resources. The core engines include V-Ray CPU for traditional multi-core processing and V-Ray GPU for accelerated hardware computation, supplemented by a hybrid option that integrates both for enhanced performance. These engines support ray-tracing techniques to simulate light interactions, producing photorealistic images through and other physically based effects. The V-Ray CPU engine performs ray-tracing calculations exclusively on the system's (CPU), leveraging multi-core processors for parallel computation. It excels in handling complex scenes with intricate and materials, where its high across numerous CPU threads allows for efficient distribution of rendering tasks. This engine is particularly suited for production environments requiring maximum quality without GPU dependencies, as it processes the entire scene on CPU cores while optionally offloading tasks like denoising to GPUs. In contrast, the V-Ray GPU engine accelerates rendering using compatible graphics processing units (GPUs), including via or RTX technologies and via (as of V-Ray updates in 2025). It supports both and rendering modes: mode divides the image into tiles for targeted refinement, ideal for final outputs, while mode builds the image iteratively for quick feedback during interactive work. This engine delivers significant speedups in scenes that fit within GPU memory limits, with optimizations primarily for cards and expanding support for GPUs. In V-Ray 7, GPU rendering includes new capabilities such as Gaussian splatting support and improved caustics. V-Ray also offers hybrid rendering, known as XPU mode, which combines CPU and GPU resources to maximize system utilization and achieve balanced speed and quality. Introduced in V-Ray 3.6, this mode runs the engine on CPUs via CUDA-x86 alongside GPU cores, ensuring identical results across hardware while reducing render times—for instance, by 13% to 25% in scenes through additional CPU contribution. It is particularly effective for large-scale productions where neither CPU nor GPU alone suffices. Regarding accuracy, V-Ray primarily adopts a biased rendering approach, employing optimized approximations such as maps for to accelerate computations without full simulations. This contrasts with unbiased methods, which trace rays equally for mathematical precision but require more samples for noise-free results; V-Ray allows users to adjust bias levels or switch to brute-force unbiased modes for specific needs, prioritizing efficiency in most workflows.

Key Features

V-Ray's material system employs physically based bidirectional scattering distribution functions (BSDFs), including BRDF for and BTDF for , to simulate realistic interactions on surfaces. These models ensure through of layered BSDF components, allowing for accurate rendering of materials like metals, plastics, and . Layered materials stack elements such as , , and , enabling complex surface representations without excessive computational overhead. Procedural textures, integrated via built-in generators and customizable parameters, further enhance realism by procedurally defining patterns for elements like or noise-based imperfections. The lighting subsystem in V-Ray supports advanced (GI) techniques to mimic accurate bounce and indirect illumination. The method computes GI values directly for each shaded point, providing high accuracy for primary and secondary bounces, though it can be noisy in complex scenes. approximates secondary bounces by storing and interpolating data from nearby points, improving efficiency when paired with for primary GI. The , used for primary diffuse bounces, precomputes illumination on a low-resolution and interpolates for final renders, offering faster results for static scenes despite its deprecated status in newer versions. Advanced effects in V-Ray include caustics simulation via , a two-pass process that traces photons from light sources to capture concentrated light patterns from refractions and reflections. In the first pass, photons are emitted and stored upon surface hits; the second pass estimates using maps from these hits, ideal for effects like light focusing through glass or . V-Ray 7 introduces improved GPU caustics for faster rendering on compatible . Volumetric rendering handles participating media such as and through the VRayEnvironmentFog tool, which simulates and in atmospheric effects like or . The Adaptive Dome Light optimizes imaging (HDRI) environments by intelligently sampling relevant portions of the dome texture, reducing noise and render times by up to 700% in high-contrast scenes. Post-processing capabilities are centralized in the V-Ray Frame Buffer (VFB), a versatile tool for real-time adjustments during and after rendering. Built-in denoisers apply to completed images or animations, preserving details while grain from low-sample renders. V-Ray 7 adds removal to enhance denoising by automatically detecting and mitigating bright noise artifacts. Color mapping options, including the Reinhard operator, manage tones by blending exponential and linear exposure controls to prevent burnouts and enhance contrast. The VFB also supports layered corrections like exposure, white balance, and lens effects, allowing non-destructive edits directly on render elements.

Integrations

Supported Applications

V-Ray provides native plug-in integrations with several primary 3D modeling and design applications, enabling direct rendering capabilities within their workflows. These include full support for , , and Revit, which allow users to leverage V-Ray's rendering engine for photorealistic visualizations directly from Autodesk's modeling environments. receives comprehensive integration, facilitating high-quality renders of architectural and design models with minimal setup. McNeel Rhino is also fully supported, providing advanced rendering options for complex NURBS-based designs in product and industrial applications. Additionally, support for was reinstated in 2025, integrating V-Ray as a production renderer compatible with Blender versions 4.2 through 4.5 LTS, including features like Cycles material conversion and Geometry Nodes support. Secondary integrations extend V-Ray's utility to other specialized tools. SideFX Houdini benefits from V-Ray's for procedural effects and simulations, enhancing rendering of dynamic scenes in VFX pipelines. Maxon integrates V-Ray for motion graphics and animation rendering, offering GPU-accelerated options within its node-based workflow. For compositing, Foundry Nuke supports V-Ray through a dedicated that enables ray-traced rendering and lighting adjustments in . While Luxion KeyShot is not directly integrated, V-Ray scenes can be exported for use in product visualization workflows via standard formats such as or . These integrations emphasize workflow efficiency through native plug-ins that support scene export and import using V-Ray's .vrscene format, allowing assets to transfer between hosts without loss of detail. Proxy geometry features enable efficient handling of large assets by loading low-poly placeholders during viewport navigation, reducing memory usage while preserving final render quality. Developers can further customize integrations via the V-Ray App SDK, a high-level for embedding ray-traced rendering into custom applications or extending host capabilities. Version compatibility ensures stable performance, with Chaos officially supporting the latest two major V-Ray releases (V-Ray 7 and 6) across primary hosts like 3ds Max, , , Rhino, , and Houdini. For instance, V-Ray 7 for requires SketchUp 2021 or later, with full support up to version 2025 (and 2026 in update 2), ensuring alignment with recent host updates for optimal feature access.

Hardware Support

V-Ray's CPU rendering engine leverages multi-core or processors compatible with AVX2 instruction sets for optimal performance. Systems with 16 or more cores are recommended for handling complex scenes efficiently in V-Ray CPU mode, as higher core counts enable faster ray tracing and sampling calculations. For GPU acceleration, V-Ray supports GPUs starting from the architecture (compute capability 5.2 or higher), with RTX 20-series and newer cards enabling the RTX mode for hardware-accelerated ray tracing. V-Ray also supports AMD Radeon GPUs via as of late 2025, providing GPU acceleration on compatible AMD hardware. The 4090 is a prime example of a high-end GPU that delivers superior performance in V-Ray GPU rendering, particularly when utilizing multiple cards—up to 8 GPUs can be configured in hybrid mode for balanced CPU-GPU workloads, though official support limits configurations to 4 GPUs for guaranteed stability. Memory requirements scale with scene complexity, with at least 32 GB of advised for demanding projects to manage , textures, and caches effectively; SSD is essential for faster asset loading and V-Ray's or caching features. For larger-scale productions, V-Ray Render Nodes facilitate distributed rendering across networked systems, enhancing without hardware limits on the host machine. Performance can be optimized through hybrid rendering, which dynamically balances CPU and GPU contributions to minimize idle resources and reduce overall render times. Enabling denoising features, such as those powered by GPUs, further accelerates workflows by cleaning noisy images in fewer passes. Additionally, Chaos Cloud provides on-demand cloud rendering, offloading computations to remote hardware for projects exceeding local capabilities.

Applications and Usage

Film and VFX

V-Ray plays a pivotal role in and visual effects (VFX) production pipelines, particularly through its integration into workflows for look development, setups, and final rendering of computer-generated (CG) elements in live-action films. Artists leverage V-Ray's tools within host applications like or 3ds Max to iteratively refine material appearances and shading during look development, ensuring photorealistic results that align with director visions. setups benefit from V-Ray's advanced (GI) solvers, such as Irradiance Map combined with Light Cache, which simulate complex light interactions efficiently. For final renders, V-Ray generates high-quality passes—including beauty, matte, and depth—that seamlessly integrate CG assets into live-action footage, supporting iterative adjustments without full re-renders. Key advantages of V-Ray in VFX stem from its high-fidelity and caustics rendering, enabling realistic simulations of effects like water interactions or explosive fire dynamics. These features rely on production-proven ray tracing algorithms that accurately model light scattering and focusing, crucial for believable environmental integrations in films. Additionally, V-Ray's integration with Nuke, via the dedicated V-Ray for Nuke plugin, allows compositors to perform ray-traced adjustments directly in , incorporating physically based materials and lighting controls like spotlights, area lights, and environments. This node-based compatibility facilitates precise tweaks to shadows, reflections, and within Nuke's ecosystem, streamlining the transition from to final . At production scale, supports distributed rendering across render farms, distributing computational tasks over multiple machines to handle massive VFX scenes with millions of polygons and high-resolution outputs. This capability, optimized through bucket sampling and proxy assets, significantly reduces turnaround times—from days of single-machine processing to hours on a networked farm—enabling studios to meet tight deadlines in pipelines. CPU and GPU rendering further enhances , minimizing bottlenecks in texture-heavy or simulation-integrated shots. V-Ray's adoption in VFX-heavy pipelines is driven by its biased optimization techniques, which balance rendering speed and quality through controlled approximations like adjustable noise thresholds and subdivision limits in GI calculations. These methods, as evaluated in perceptual quality studies, can achieve up to 583% faster renders compared to reference settings while maintaining visually indistinguishable results, making it ideal for iterative VFX workflows. The engine's recognition, including a 2017 Sci-Tech Academy Award for advancing motion picture rendering, underscores its preference among studios for reliable, high-impact production.

Architectural Visualization

V-Ray plays a pivotal role in architectural by enabling designers to produce high-fidelity still images, animations, and interactive previews that simulate real-world conditions for building and interior projects. Key workflows leverage V-Ray's extensive material libraries, which include pre-configured assets for realistic metals, , and other surfaces, allowing users to apply physically accurate shaders that respond dynamically to environmental interactions. For exterior scenes, HDRI lighting setups import high-dynamic-range images to replicate natural daylight and atmospheric effects, ensuring accurate and casting across complex facades and landscapes. Additionally, V-Ray Vision facilitates interactive walkthroughs by providing real-time rendering directly within host applications like or Rhino, enabling architects to explore designs in without extensive preprocessing. The benefits of these workflows extend to producing photorealistic outputs ideal for marketing materials, where renders convey design intent with lifelike detail to clients and stakeholders. V-Ray's seamless with BIM tools such as supports accurate scale models by preserving parametric data during rendering, allowing modifications in the native model to propagate directly to outputs without . This streamlines between architects and visualization artists, reducing times while maintaining in dimensions and material assignments. To enhance efficiency in handling detailed scenes, V-Ray employs proxy meshes to manage high-polygon assets like vegetation and building elements, loading simplified placeholders during navigation and substituting full only at time to optimize memory usage. The Light Mix feature in the V-Ray Frame Buffer permits post-render adjustments to individual light sources' intensity and color, facilitating rapid mood variations without recomputing the entire scene. For urban architectural contexts, integration with Chaos enables crowd simulations, populating streets with animated, photorealistic characters that follow natural paths and interact with environments, adding scale and liveliness to presentations. These tools collectively address common challenges in large-scale environments through out-of-core rendering, which dynamically manages memory by paging data to disk, preventing crashes and enabling the processing of expansive cityscapes or site developments.

Other Industries

V-Ray finds application in game development through its integration with real-time engines like , where it excels in baking high-quality lightmaps and textures for assets. This process leverages ray-traced lighting to precompute illumination, enabling efficient rendering in while maintaining photorealistic quality. The V-Ray GPU mode accelerates this workflow, allowing developers to iterate on prototypes rapidly by providing instant feedback during light baking sessions. In , V-Ray supports the creation of high-resolution renders for catalogs and materials, streamlining the of goods from concept to final presentation. When integrated with Rhino, it offers procedural materials that generate variations efficiently, such as applying different textures or finishes to car exteriors without manual recreation. These capabilities enhance design iteration, enabling designers to explore multiple product variants with photorealistic accuracy. For advertising and automotive sectors, V-Ray delivers quick photorealistic visuals essential for campaigns and product showcases. In , it handles complex models with precise rendering of paints, reflections, and environments, supporting workflows from previsualization to high-stakes ads like . Its caustics solver is particularly effective for reflective surfaces, such as jewelry, where it simulates light focusing through gems or metals to produce realistic sparkle and effects. Emerging uses of V-Ray extend to VR/AR previews via V-Ray Vision, which enables real-time, interactive walkthroughs of designs directly in host applications like Rhino and for immersive client reviews. In engineering, V-Ray visualizes simulation outputs, such as material stress distributions, by applying realistic shading and lighting to finite element analysis results, aiding in the communication of structural integrity. These features leverage V-Ray's global illumination across industries for consistent, high-fidelity representations.

Notable Projects and Users

Films and Animations

V-Ray has been instrumental in rendering visual effects for numerous high-profile films and animations, leveraging its advanced ray-tracing capabilities to achieve photorealistic results in challenging sequences. In Iron Man 3 (2013), V-Ray was employed by Scanline VFX to render the intricate metallic suits, particularly for accurate reflections and mirroring effects on Tony Stark's armor during dynamic action shots. Similarly, Deadpool (2016) utilized V-Ray's GGX shading model at Atomic Fiction to create metallic materials and high-energy action VFX, enhancing the film's fast-paced combat sequences with realistic surface interactions. For environmental effects, Exodus: Gods and Kings (2014) incorporated V-Ray through to simulate vast landscapes and atmospheric elements, contributing to the epic scale of biblical scenes. In San Andreas (2015), relied on V-Ray for rendering disaster simulations, including crumbling structures and turbulent water dynamics during earthquake sequences; also contributed to the film's VFX. V-Ray's support for caustics and () has enabled the rendering of complex lighting in intricate scenes across these productions, allowing for believable light and indirect bounces that elevate visual . For instance, in (2013), V-Ray facilitated detailed environmental rendering, supporting the film's zero-gravity battles and atmospheric effects. In the realm of animations, V-Ray powered the groundbreaking short The Third & The Seventh (2009) by Alex , where it was used alongside 3ds Max to create pioneering architectural animations with hyper-realistic lighting and textures, blending cinematic storytelling with architectural visualization. In the 2020s, V-Ray continues to support VFX in blockbusters through studios like (ILM), which integrates it with 3ds Max for environment modeling and rendering in projects requiring photorealistic assets, as seen in generalist workflows for recent films.

Architectural Projects

V-Ray has been instrumental in rendering photorealistic visualizations for several prominent architectural projects, enabling architects and designers to communicate complex designs effectively to stakeholders. One notable example is the Pungilupo Park project in , , where utilized V-Ray for in 2024 to create a six-minute showcasing the initiative as the city's new "green lung." This animation featured detailed models of park elements, including vegetation, pathways, and interactive characters, demonstrating V-Ray's capability to handle intricate environmental simulations and lighting for public engagement. In urban development contexts, Neoscape has employed V-Ray for high-rise visualizations, such as the Ba Dai Tou mixed-use tower project, where the renderer produced immersive exterior and interior renders to highlight architectural features like facades and amenity spaces. V-Ray's advanced material and lighting tools allowed Neoscape to achieve high-fidelity representations of the building's integration with its urban surroundings, facilitating client presentations and design iterations. Case studies illustrate V-Ray's effectiveness in managing large-scale exteriors and . For instance, in conceptual designs for expansive structures, V-Ray has been used to render detailed exteriors with realistic atmospheric effects and material variations, as seen in projects featured in showreels that emphasize scalability for high-rise environments. Similarly, Genig studio's interior visuals, highlighted in early V-Ray demonstrations, leveraged the engine's and to produce lifelike residential and commercial spaces, showcasing subtle lighting interactions and surface details that enhance spatial . The impact of V-Ray in architectural projects is evident in its role in boosting client approvals through photorealistic walkthroughs, particularly in Revit-integrated workflows for sustainable buildings. By combining V-Ray's rendering with Revit's BIM capabilities, designers can visualize energy-efficient features like solar shading and green roofs in context, allowing for rapid iterations that align with environmental goals and regulatory standards. This integration has streamlined decision-making in projects focused on , reducing revisions and improving project outcomes. Chaos's user community has contributed to a rich of works via showreels from onward, compiling architectural renders that demonstrate V-Ray's evolution in handling diverse scales from to cityscapes. These compilations, starting with the demo reel featuring studios like Neoscape and Genig, through to recent 2022 editions, serve as references for photorealistic techniques in real-world applications.

Studios and Companies

In , (ILM), renowned for its on the Star Wars franchise, incorporates V-Ray into its rendering pipeline for complex VFX sequences, leveraging the software's capabilities in 3ds Max and for high-fidelity outputs. Similarly, employs V-Ray extensively for film and television VFX. , based in , utilizes V-Ray for creating immersive commercials and advertising visuals, integrating it with to achieve seamless in dynamic scenes. In , The Mill, a UK-based studio, relies on V-Ray for advertising campaigns, where it supports the creation of intricate VFX for commercials featuring realistic environments and particle simulations. In , Ronin leverages V-Ray for automotive visualizations, producing high-detail renders of vehicles and environments that highlight material accuracy and lighting precision. Beyond these regions, operates globally and uses V-Ray for game cinematics, enabling diverse animation styles from hyper-realistic to stylized in projects like and trailers for titles such as . Neoscape, a US-based firm with international reach, integrates V-Ray into its architectural and media projects, utilizing the renderer alongside 3ds Max to deliver photorealistic visualizations for global clients. V-Ray's widespread adoption is evident in its use across leading VFX facilities, as showcased in Chaos's annual production reels that feature contributions from over 30 top studios worldwide.

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