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Voot

Voot was an Indian video-on-demand streaming service owned by , a between and Network18, offering both free ad-supported content and premium subscription-based programming. Launched on March 29, 2016, as an advertising-led over-the-top () platform, it provided access to a vast library exceeding 65,000 hours of content, including episodes from Viacom18's television channels such as , MTV India, Nickelodeon India, and VH1 India, alongside licensed movies, original web series. The platform initially operated on a freemium model, allowing users to stream popular TV shows, films, and short-form content for free with ads, while introducing premium features over time. In March 2020, expanded Voot with Voot Select, a subscription video-on-demand (SVOD) tier priced at ₹99 per month, which delivered exclusive originals, international content, and early access to TV episodes 24 hours before their linear broadcast, positioning it as a direct competitor to services like and . Available as a for and , as well as a web version, Voot targeted urban youth demographics with interactive features like live TV streaming, multilingual subtitles, and offline downloads, amassing millions of users in during its peak. Voot's content strategy emphasized Viacom18's strong portfolio in , youth-oriented programming, and family viewing, including hit reality shows, Bollywood films, and kids' animations, while also venturing into regional languages to broaden its appeal. However, amid the consolidating Indian OTT market, Viacom18 announced the merger of Voot with —another Reliance-backed platform—in early 2023 to create a unified streaming entity with enhanced sports rights, including the . The integration was completed by August 2023, with Voot's website and app redirecting users to , and its content library fully migrated, effectively discontinuing Voot as an independent service by late 2023. As of 2025, Voot's legacy endures through JioHotstar, the merged platform of and , which continues to host its originals and channel content under a model.

History

Launch and Early Years

Voot was launched on March 29, 2016, by , a between and Viacom Inc., as a free, advertising-supported video-on-demand (VOD) service targeted at the market. The platform emerged in response to the rapidly increasing demand for consumption in , driven by rising penetration and the shift toward online viewing on connected devices. Prior to its official rollout, Voot underwent testing in late 2015 with select users to refine its mobile-centric features and . At launch, Voot's primary focus was on streaming content from Viacom18's owned channels, including full episodes from for Hindi entertainment, MTV for youth-oriented programming, and for children's shows, alongside movies, clips, and short-form videos. The service offered over 17,000 hours of content, emphasizing a mix of linear TV extensions and digital-first assets to cater to diverse audiences, particularly families and younger viewers. This content strategy positioned Voot as a direct digital extension of Viacom18's broadcast portfolio, making popular shows available on-demand shortly after airing. Technically, Voot was designed as a mobile-first platform, with dedicated apps released simultaneously for Android and iOS devices, alongside web access for desktop and laptop users. The initial setup prioritized seamless streaming on smartphones to align with India's burgeoning mobile internet user base, though integration with smart TVs was planned for subsequent expansions. Powered by video technology from partners like Kaltura, the platform ensured ad-supported playback without subscription fees, aiming to capture the growing affordability of data following the anticipated rollout of services like Reliance Jio later that year.

Expansion and Key Milestones

Following its initial launch, Voot pursued aggressive expansion to broaden its user base and content diversity, focusing on regional and international markets from onward. In late 2017, the platform announced plans to enhance regional content across key languages, including , , , and , through dedicated originals and a growing library to cater to non-Hindi audiences. By 2018, Voot rolled out multi-lingual premium in these languages, marking a significant push into regional and increasing content consumption share from 16% in early 2018 to 24% by mid-2019. This expansion continued with the addition of content in 2019 via the digital-first launch of Colors Telugu on the platform, featuring over 150 movies and IPs. To drive user engagement and accessibility, Voot introduced interactive features early in its growth phase. In April 2017, it transformed its website into a , enabling seamless add-to-homescreen functionality and offline capabilities to improve multi-device viewing and retention. By 2019, the app integrated with major streaming devices, becoming available on for enhanced compatibility and on to reach premium connected TV users. These initiatives supported user growth, with Voot reporting a maturing audience ready for multi-screen experiences by early 2017. A pivotal monetization milestone came in March 2020 with the launch of Voot Select, a premium subscription tier priced at ₹99 per month (or ₹499 annually with introductory offers), offering ad-free streaming, exclusive originals, and early access to select TV shows. This tier quickly gained traction, reaching 1 million paying subscribers by March 2021 while expanding premium content into regional languages like , , , and . Key partnerships further accelerated Voot's global reach and content enrichment. In March 2021, Voot Select secured exclusive rights to Paramount+ originals and Showtime titles for the Indian market, bringing international series and films to subscribers. Sports streaming marked another milestone, as acquired digital rights for the in June 2022, with live coverage on to tap into India's soccer fanbase. Internationally, Voot debuted in the UK exclusively via in February 2019 as part of the App Pack, providing access to Indian shows and movies for the . In the , it launched on in February 2021, available free to select package subscribers or for $7 monthly standalone, expanding to over 40,000 hours of and regional content. These developments solidified Voot's position as a versatile OTT player until its mid-2023 merger activities.

Merger with JioCinema and Shutdown

In April 2022, Limited (RIL), through its subsidiary , entered into a strategic partnership with Media Private Limited and Systems, investing approximately ₹15,000 to form a that would consolidate media and digital streaming assets, including Viacom18's OTT platform Voot and RIL's . This arrangement positioned RIL and as joint controllers of alongside , setting the stage for the integration of Voot into the broader Reliance media ecosystem. The Competition Commission of India (CCI) approved the amalgamation of JioCinema with Viacom18 in September 2022, clearing the path for operational synergies in the competitive OTT landscape. The merger process accelerated in 2023, beginning with the migration of sports content; notably, Viacom18 secured the digital streaming rights for the Indian Premier League (IPL) seasons 2023–2027 for ₹23,758 crore, which were exclusively streamed on JioCinema starting with IPL 2023, drawing over 32 million concurrent viewers at peak. This shift marked the initial phase of content consolidation, as Voot's original productions, such as new seasons of Asur and Bigg Boss OTT, began transitioning to JioCinema in June 2023. The full merger of Voot and JioCinema was completed on August 9, 2023, as part of Viacom18's efforts to unify its digital offerings under the JioCinema brand within the RIL-led joint venture. The primary motivations included streamlining operations to achieve cost efficiencies, enhancing content aggregation to rival global players like Netflix and Disney+ Hotstar, and leveraging the post-Paramount Global stake increase in Viacom18 for a more robust streaming portfolio. Following the shutdown, the Voot app was delisted from the Store and in July 2023, with its website redirecting users to . Existing Voot Select subscribers were migrated to Premium via promo codes, ensuring access to legacy content such as Viacom18's originals and licensed libraries on the unified platform. This dissolution effectively ended Voot's independent operations, redirecting its user base and assets to bolster 's position in India's market.

Ownership and Operations

Parent Companies and Corporate Evolution

Voot was established in March 2016 as the digital video-on-demand platform of , a subsidiary of Media Private Limited. itself was founded in November 2007 as a 50:50 between TV18 Broadcast Limited (part of the ) and (later rebranded as ViacomCBS and now ), focusing on television channels, film production, and digital media in . In 2014, Reliance Industries Limited (RIL) acquired a controlling stake in , which indirectly gave RIL significant influence over 's operations through its ownership of . This shift strengthened RIL's position in the Indian media landscape, with benefiting from synergies with Reliance's broader ecosystem, including telecommunications via . By 2018, further consolidated control by acquiring an additional 1% stake from Viacom Inc. for $20 million, increasing its holding to 51% and assuming operational majority in the , while valuing at approximately $2 billion. The corporate structure evolved further in 2022 when Viacom18 announced a strategic partnership involving investments of approximately $1.78 billion from Systems (backed by and James Murdoch's Lupa Systems), alongside a $219 million infusion from RIL, with continuing as a . This capital raised diluted Paramount's from 49% to 13.01% as part of the transaction completed in 2023; Paramount fully sold its remaining to RIL in March 2024 for $517 million, exiting Viacom18 entirely. In early 2024, RIL announced a major merger of Viacom18 with Star India (owned by ), creating a valued at over $8.5 billion, with Viacom18 contributing a 46.82% and RIL maintaining effective controlling interest through its majority ownership of Viacom18 (70.49%); the deal was completed in November 2024, forming JioStar and solidifying RIL's dominance in 's media sector. Viacom18, and by extension Voot, is headquartered in , , with key leadership including as CEO until mid-2023, when Kevin Vaz assumed the role of CEO for broadcast entertainment, overseeing the transition toward integrated digital operations. served as COO of during this period, contributing to content strategy until the 2024 merger. Financially, Voot's early development was supported by Viacom18's established television revenue streams, including advertising from channels like , which cross-promoted the platform. Over time, funding shifted toward digital-specific models, with Voot relying on advertising revenue at launch and introducing subscription tiers via Voot Select in 2020 to diversify income amid growing competition in India's market.

Partnerships and Acquisitions

Voot established several key partnerships to enhance its content library and distribution reach during its operational years. In 2019, Voot integrated with JioFiber broadband plans, offering bundled access to its premium content as part of higher-tier subscriptions starting from Rs 849, which helped expand its user base through Reliance Jio's extensive network. The platform forged multiple content licensing deals, particularly for its Voot Kids segment launched in late 2019. In December 2019, Voot Kids partnered with to license popular shows, such as "" and "," aiming to enrich its edutainment offerings for young audiences. Earlier that year, in July 2019, it secured a deal with to adapt 175 junior and titles into animated videos, bolstering its educational content portfolio. Additionally, Voot Kids collaborated with Karadi Tales to animate classic Indian stories like "The Thirsty Crow," further localizing its kids' programming. For adult audiences, Voot Select, introduced in 2020 as a subscription tier, benefited from international licensing agreements. In March 2020, Viacom18 announced partnerships with CBS and CBS All Access to bring exclusive global series like "Star Trek: Discovery" and "The Good Fight" to Indian viewers. In 2021, Voot partnered with Vodafone Idea (Vi) to provide free access to Voot Select content for select prepaid and postpaid users, targeting mobile-first consumers. In sports streaming, , Voot's parent, secured digital rights for the (IPL) in June 2022 for the 2023-2027 seasons at Rs 23,758 crore, marking a significant expansion into live broadcasting, though content shifted to the merged platform post-2023. On the technology front, Voot integrated Google Cloud infrastructure in 2021 to optimize video streaming and personalize user recommendations, supporting scalability amid growing demand. Voot made no major acquisitions during its tenure, focusing instead on through these alliances.

Content and Programming

Licensed and Acquired Content

Voot's licensed content primarily consisted of a vast library of television episodes, films, and live events sourced from external partnerships and channel affiliations, enabling it to offer diverse without producing originals. This included full to programming from Viacom18's network of channels, which formed the backbone of its offerings in multiple languages. The platform emphasized and regional content to cater to India's multilingual audience, drawing from established broadcasters to provide on-demand episodes and archives. The core of Voot's library featured complete episodes from Viacom18-owned channels such as Colors, , and , available in and various regional languages including , , and . Users could stream full seasons of popular serials from Colors, youth-oriented shows from India, and animated series from India, with dubs like those of adapted for local audiences. This integration allowed Voot to replicate the linear TV experience digitally, covering family dramas, reality formats, and children's programming across eight languages. In the movies segment, Voot maintained an extensive Bollywood catalog, featuring blockbuster franchises such as the series alongside hundreds of other titles from Motion Pictures and licensed distributors. For international appeal, the platform acquired content through Viacom18's affiliation with [Paramount Global](/page/Paramount Global), particularly following enhanced content-sharing agreements in the early 2020s, expanding Voot's appeal beyond domestic cinema, including dubbed versions for broader accessibility. Voot also licensed popular TV and reality shows, such as highlights from seasons prior to the dedicated OTT edition, providing episodic recaps and exclusive clips from broadcasts. This content drew significant viewership by capitalizing on the franchise's cultural popularity in . On the sports front, Voot secured streaming rights for select matches through key partnerships, notably serving as the exclusive digital partner for the Maratha Cricket League T20 in 2021, where it broadcast all 34 league games live. This initiative highlighted Voot's foray into live sports streaming, targeting regional enthusiasts in . To strengthen its regional footprint from 2019 onward, Voot incorporated and content via licensed deals, adding dubbed movies, serials, and films to appeal to South Indian audiences alongside its Hindi-centric library. This move diversified the platform's offerings, ensuring representation of non-Hindi speaking markets through partnerships that bundled episodes and regional .

Original Productions and Series

Voot's foray into original content began in October 2016 with the launch of "It's Not That Simple," a six-episode comedy-drama series that explored the complexities of urban relationships and personal growth. Produced under Viacom18's banner, this marked the platform's initial effort to create exclusive programming beyond licensed TV content, setting the stage for a growing library of in-house productions. By 2019, Voot had commissioned over 30 original series, spanning diverse genres and reflecting a strategic push into premium . The portfolio emphasized thrillers, romances, and youth-centric narratives aimed at the 18-35 age group to capture India's burgeoning audience. These originals were co-produced primarily through 's internal studios, such as Viacom18 Motion Pictures, allowing for integrated creative control from scripting to distribution. Among the flagship titles, "Asur" (2020) stands out as a mythological crime thriller across two seasons, following forensic experts pursuing a killer inspired by ancient Indian lore, starring and . "Marzi" (2020), a tense drama-thriller centered on themes of and conflicting accounts after a date, featured and in a that challenged social norms. The reality format " OTT" debuted in August 2021, hosted by , bringing the high-stakes drama of the iconic franchise to a 24/7 streaming format with live interactions. "Asur" garnered significant recognition, including a for in a Series for at the , underscoring the quality of Voot's thrillers in elevating Indian web content. Production budgets for these series generally ranged from ₹5-10 per season, enabling mid-scale spectacles with location shoots and ensemble casts while prioritizing narrative innovation over lavish effects. Following the 2023 merger with , Voot's content library was fully integrated into the latter , where it continues to be accessible as of 2025.

Features and Technology

Platform Availability and User Interface

Voot was accessible through dedicated mobile applications for and devices, as well as a web-based interface compatible with major browsers. The also integrated with various systems, including , , , , , and Jio Fiber set-top boxes, enabling seamless streaming on larger screens. These multi-device compatibilities allowed users to switch between smartphones, tablets, computers, and televisions without disrupting their viewing sessions. The of Voot emphasized a unified across its nine platform variations, incorporating a signature with dark secondary tones for a cinematic feel and subtle wave graphics to evoke emotional engagement. It featured interactive elements such as quizzes and polls alongside video clips, with up-sell prompts for premium content to guide users toward subscriptions. Personalized content recommendations were powered by algorithms from ThinkAnalytics, analyzing user preferences to suggest titles in seven languages, enhancing discoverability for Voot's diverse library. Specialized sections like the Kids Zone provided a curated space for children's programming, including educational shows and for supervised viewing. Technically, Voot employed adaptive streaming to adjust video quality based on conditions, supporting resolutions up to full for optimal playback. Users could select videos for offline viewing, allowing consumption without an active connection, particularly useful for travel or low-bandwidth scenarios. was prioritized through support for multi-audio tracks in regional languages such as , , , and , enabling viewers to select preferred dubs. were available in English and other languages for much of the content, facilitating comprehension across linguistic barriers. While Voot's services were geo-restricted to due to licensing agreements, international users, including the , could bypass these limitations using VPNs to connect to Indian servers and access the full catalog.

Monetization Models and Accessibility

Voot employed a model from its inception in March 2016, providing users with a , ad-supported tier that granted access to a substantial library of licensed shows, movies, and live channels. This approach catered to a broad audience in , where proved essential for user acquisition in the nascent market. In March 2020, Voot launched Voot Select, a subscription service priced at ₹99 per month or ₹499 annually (with an introductory offer), offering ad-free streaming, exclusive originals, and content to differentiate from competitors. The annual plan was later updated to ₹999 to align with market pricing dynamics. This tier aimed to capture paying users seeking uninterrupted viewing experiences. To expand reach, Voot integrated bundling strategies with telecom services, notably offering free access to Voot Select through select plans starting around 2020, allowing subscribers to enjoy premium content without additional cost as long as their service remained active. This partnership leveraged vast user base from 2016 onward, though free tier access was more widely promoted via until the 2023 merger. Annual subscriptions remained a key option at ₹499 for cost-conscious users opting for long-term commitments. Post-2020, Voot shifted to a monetization model combining advertising video-on-demand (AVOD) and subscription video-on-demand (SVOD), enabling diversified revenue streams amid intensifying competition from paid platforms like and . This evolution contributed to a reported 58% revenue growth in 2022, with projections indicating subscriptions could account for up to 50% of total earnings by emphasizing premium content. Accessibility efforts focused on inclusivity for diverse users, including multi-device support and interfaces to lower barriers in non-metro areas, though specific technical features like data optimization were integrated into the app's design for broader adoption.

Reception and Legacy

User Metrics and Market Impact

Voot demonstrated robust growth in user engagement throughout its operational years, achieving over 100 million monthly active users by . This expansion reflected the platform's appeal in the burgeoning OTT landscape, where it transitioned from a nascent service launched in to a key player catering to diverse content preferences. By , Voot had amassed 100 million monthly active users, underscoring its scale amid rising penetration and affordable data plans in . The platform's peak metrics highlighted its influence, with 100 million monthly active users reported in 2021 and sustained high engagement levels into 2022, including around 10.7 million unique visitors in March of that year. Voot also recorded substantial content consumption, accumulating 100 billion minutes of watch time in 2020 alone, which positioned it as one of the most engaged premium ad-supported video-on-demand services. These figures illustrated Voot's ability to drive consistent viewership, particularly through its mix of licensed shows and originals. In terms of market share, Voot captured approximately 2% of the OTT sector around 2022, trailing leaders like but maintaining a competitive edge over platforms such as in certain demographics. This positioning contributed to the overall diversification of the market, valued at around USD 3.5 billion by that period. Voot's focus on urban youth, with 65% of its audience hailing from metro cities, further amplified its impact, as the platform resonated with and Gen Z through bite-sized, mobile-first content. Additionally, its emphasis on regional languages fueled a notable uptick in non-Hindi streaming, with content driving fourfold growth in user engagement by 2020 and supporting broader trends where regional viewership rose significantly across the OTT ecosystem. Following its merger with in 2023, Voot's content library and subscriber base were integrated, with 90% of Voot Select users successfully migrated to the combined platform. This transition bolstered 's growth, helping it reach 16 million paid subscribers by September 2024. In February 2025, merged with to form JioHotstar, integrating Voot's titles into a unified platform that reached over 100 million paid subscribers by March 2025. The legacy of Voot's user metrics thus extended into the post-merger era, contributing to JioHotstar's strengthened position in the competitive streaming market.

Critical Reception and Cultural Influence

Voot's original productions received mixed critical and user reception, with particular acclaim for its thriller series Asur, which earned an 8.5/10 rating on IMDb based on over 70,000 user votes for its blend of mythology and crime investigation. Critics and viewers praised the show's strong storytelling, acting, and cinematography, positioning it as a standout in Indian web content. However, the platform faced criticism for its free tier, where users reported frequent ad interruptions, buffering issues, and poor app performance, leading to an overall user satisfaction rating of 2.1/5 on review aggregators. In terms of awards, Voot was recognized as 'OTT Platform of the Year' at the 6th Annual Talent Track Awards in 2022, highlighting its contributions to digital content. Its flagship reality show Bigg Boss OTT Season 1 also garnered accolades, including a Popular Host award for Karan Johar at the 2022 Indian Television Academy Awards and a Digital Movies & TV Series Award for Salman Khan in 2023, underscoring the show's role in popularizing unscripted content on streaming. These honors reflected Voot's success in elevating web series and reality formats, with Bigg Boss OTT driving a 40% year-over-year viewership growth and enhancing ad revenue for digital reality TV. Voot encountered several controversies during its run, including a 2020 piracy incident where all episodes of its legal drama Illegal were leaked online by Filmyzilla shortly after premiere, impacting viewership and revenue. In 2022, the platform faced backlash over unreliable streaming during the , where subscribers reported inaccessible content despite paid premium access, leading to fraud complaints and demands for refunds. These issues highlighted challenges in content delivery and user trust, though no major disputes were prominently documented. Culturally, Voot played a key role in the Hindi web series boom by investing in originals like Asur and Illegal, which helped transition audiences from traditional TV to on-demand formats, particularly among youth who increasingly favored bingeable, uncensored narratives. The platform's emphasis on diverse, mobile-first content contributed to a broader shift, with OTT services like Voot influencing over 20% growth in India's digital video audience between 2021 and 2022, accelerating the move away from linear TV for younger demographics. Bigg Boss OTT further digitized reality TV, offering 24/7 access and interactive elements that normalized streaming for live events and fostered a new era of fan engagement in Indian media. As a defunct service following its 2023 merger into and subsequent 2025 integration into JioHotstar, Voot is remembered for democratizing access to premium content through affordable subscriptions and ad-supported viewing, making high-quality originals available to mass audiences. Its library, including acclaimed series like , continues to endure on JioHotstar, preserving Voot's legacy in shaping India's ecosystem and cultural consumption patterns.

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