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WalkMe

WalkMe Ltd. is a multinational software-as-a-service () company specializing in digital adoption platforms (DAPs) that overlay guidance, , and tools onto applications to streamline user experiences, reduce friction in digital workflows, and maximize the value of software investments. Founded in 2011 in , , by Dan Adika, Rafael Sweary, Eyal Cohen, and Yuval Shalom Ozanna, WalkMe pioneered the DAP category as an -class solution for on-screen interactive walkthroughs, personalized engagement, behavior insights, and task across desktop, mobile, and web environments. The company established its U.S. headquarters in , , and expanded globally, growing to over 900 employees while serving approximately 1,600 customers—including 27% of the Fortune 500—and supporting more than 35 million users in over 42 countries. WalkMe's platform integrates AI-driven UI intelligence and customizable workflows to address challenges in areas like HR, sales, IT, and customer service, enabling rapid deployment of solutions that identify workflow bottlenecks and provide real-time support without altering underlying software. Notable milestones include its initial public offering on the in June 2021 under the ticker WKME and achieving Ready status in 2023 for secure government use. In September 2024, SAP SE completed its acquisition of WalkMe for $1.5 billion in cash, positioning the DAP as a core enhancement to SAP's () and AI-powered productivity tools. This integration has accelerated WalkMe's innovations, such as embedding adoption guidance into and other suites, earning recognitions like the 2022 AI Excellence Award and 2025 Gold Globee Awards for business technology.

History

Founding and early years

WalkMe was founded in 2011 in , , by Dan Adika, Rafael Sweary, Eyal Cohen, and Yuval Shalom Ozanna, with the aim of creating a guidance and navigation tool to simplify user interactions with complex web applications in enterprise settings. The idea stemmed from the need to reduce friction in software adoption, allowing users to receive contextual, on-screen instructions without disrupting their workflow. The company's first product launched in April as an overlay tool that provided step-by-step visual guidance directly on web interfaces, marking the initial step toward what would evolve into a broader adoption solution. Early development focused on core features like interactive walkthroughs and error prevention, tested in phases to refine usability for business applications. Headquartered initially in Tel Aviv, WalkMe maintained its R&D operations there while relocating key business functions to San Francisco in 2013 to tap into the U.S. market and proximity to major tech enterprises. This move facilitated faster customer engagement and supported the company's expansion beyond . By the end of 2013, WalkMe had reached $1 million in annual recurring revenue and earned recognition as a Cool Vendor by , validating its early traction. During 2013 and 2014, WalkMe secured its first major customers through beta testing programs, including integrations with platforms like to demonstrate real-time guidance capabilities. These pilots highlighted the tool's potential to streamline user onboarding and reduce support tickets in large organizations. A primary early challenge was proving the return on investment (ROI) for digital guidance solutions in conservative environments, where decision-makers required clear evidence of productivity gains and cost savings before adoption. WalkMe addressed this by emphasizing measurable outcomes in betas, such as reduced training time and fewer errors, gradually building credibility among IT and operations leaders.

Growth, IPO, and acquisition

WalkMe began its rapid international expansion in 2015, leveraging a $25 million Series D funding round to open an office in and bolster teams in , (an existing location), and , supporting growth in the United States and . By 2018, the company had grown to nearly 660 employees across seven offices in the United States, , and , reflecting sustained efforts to scale globally and serve enterprise clients in diverse markets. In 2018, WalkMe evolved its Digital Adoption Platform by introducing key analytics and automation capabilities, including in February to optimize user experiences through real-time data insights and the ActionBot in September for automating complex tasks via and . These enhancements, part of a broader record year of hyper-growth, enabled deeper integration with and improved user engagement metrics. WalkMe went public on June 16, 2021, with an on the Global Select Market under the WKME, pricing 9.25 million ordinary shares at $31 each and raising $287 million initially, with an additional option for underwriters to purchase up to 1.3875 million shares. The IPO valued the company at approximately $2.5 billion on a fully diluted basis, capitalizing on its position as a leader in digital adoption solutions. Following the IPO, WalkMe faced performance challenges, including significant stock volatility; by 2022, shares had declined 59% from the IPO price amid broader market conditions and economic pressures affecting companies. The stock continued to fluctuate through 2023, despite revenue growth from $245 million in 2022 to $267 million in 2023, as the company navigated profitability hurdles with non-GAAP net losses. On June 5, 2024, SE announced its agreement to acquire WalkMe for $1.5 billion in cash, or $14 per share, representing a 45% premium to WalkMe's closing price on June 4, 2024. The acquisition was completed on September 12, 2024, integrating WalkMe as an company to enhance digital adoption within 's ecosystem. Following the acquisition, WalkMe began embedding its digital adoption capabilities into applications, including an announcement in October 2024 to integrate with for improved human capital management experiences. In January 2025, WalkMe hosted an Analyst Day outlining its roadmap for AI-powered as part of .

Products and technology

Digital Adoption Platform

WalkMe's Digital Adoption Platform (DAP) is a overlay tool that provides in-app guidance and support to users without modifying the underlying software applications. It serves to simplify software learning, enhance user experiences, and drive proficiency across enterprise systems, websites, or apps, ultimately facilitating and maximizing return on software investments by addressing user friction points. The platform's primary components include interactive walkthroughs, which offer step-by-step guidance through complex processes; dynamic tooltips, delivering contextual help at moments of user need; and launchers, enabling quick navigation to key tools or workflows. These elements work together to create a non-intrusive layer that adapts to user interactions, promoting seamless adoption without requiring code changes to the host software. Target use cases for the DAP span environments, including employee to accelerate proficiency in new tools, to ensure regulatory adherence through guided workflows, and reducing support tickets by empowering resolution of common issues. For instance, organizations deploy it to streamline or IT service requests, minimizing and boosting overall productivity. Originally launched in as a basic guidance tool focused on in-app navigation, the DAP evolved into a comprehensive management solution by 2020, incorporating and proactive support to monitor and optimize user engagement across digital ecosystems. It integrates with major enterprise systems such as for processes, for workflows, and applications like Dynamics 365. 's 2024 acquisition of WalkMe has further strengthened its SAP-specific integrations.

Key features and integrations

WalkMe's AI-powered features, enhanced significantly after 2020, enable proactive guidance by delivering context-aware suggestions to users before issues arise, such as the Next Best Actions capability that triggers tactical recommendations based on workflow context to maintain . These include predictive insights that analyze user friction points using to anticipate needs and prevent errors, as seen in features like AI SmartTips which provide anticipatory support during application interactions. Behavior analytics further support this by tracking user interactions across apps to identify patterns and bottlenecks, allowing for data-driven optimizations in guidance delivery. Introduced with the WalkMe(X) platform in 2024, these capabilities leverage large language models and screen-based understanding to offer personalized, proactive assistance without requiring users to switch applications. Automation tools in WalkMe facilitate cross-app workflows by automating repetitive tasks across multiple applications, such as navigating menus, clicking buttons, and transferring data between systems to streamline complex processes like onboarding or updates. Self-healing processes are achieved through intelligent autofill and validation features that detect and correct errors in , ensuring and reducing manual interventions by validating inputs against business rules before submission. These tools, powered by front-end automation bots like ActionBot, eliminate the need for custom development and integrate seamlessly with existing to minimize disruptions. The analytics dashboard, known as WalkMe Insights, provides comprehensive visibility into adoption metrics by generating customizable reports on funnels, feature usage rates, and workflow completion times, enabling organizations to quantify software utilization and identify under-adopted areas. It measures ROI through benchmarks like time savings and reduced support tickets, with studies showing a potential 494% three-year return via optimized processes and higher engagement. User engagement is tracked via interaction data with in-app guidance, such as launch rates and completion percentages, helping refine content to boost retention and satisfaction across digital platforms. Several acquisitions have bolstered these features: In January 2017, WalkMe acquired Abbi, a startup, integrating native mobile guidance to enhance in-app engagement and retention on handheld devices. The April 2017 acquisition of Jaco added for real-time user behavior recording, powering -driven insights into navigation patterns. DeepUI, acquired in June 2018, introduced UI adaptation technology using to dynamically adjust guidance to changing interfaces, ensuring resilience against software updates. In April 2021, Zest was acquired for its capabilities, enabling skills development through intelligent content discovery and knowledge reinforcement. Following 's acquisition of WalkMe in September 2024, integrations have enabled seamless embedding within SAP ecosystems, allowing WalkMe's guidance and automation to overlay directly on SAP applications like S/4HANA for frictionless user experiences. This includes AI agents, such as those in WalkMe(X), that orchestrate tasks across stacks, collaborating with SAP's Joule copilot to handle multi-app workflows and predictive support in areas like and . These enhancements extend the Digital Adoption Platform's foundational overlay capabilities to SAP-centric environments, driving higher adoption rates. In 2025, WalkMe continued to advance its platform through quarterly releases. The Summer '25 release introduced -powered surveys for scalable feedback collection, memory capabilities in assistance for personalized responses, and a Quick Action Screen for context-based prompts; it also launched a beta for WalkMe integrated with Enable Now. Additionally, at the Transformation Excellence Summit in November 2025, WalkMe unveiled a new offering that embeds training directly into applications, featuring -first authoring for multimedia content creation, context-aware delivery, and analytics for engagement measurement.

Corporate affairs

Leadership and governance

WalkMe was founded in 2011 by Dan Adika, Rafael Sweary, Eyal Cohen, and Yuval Shalom Ozanna, with Adika serving as CEO from the company's inception and guiding its early development as a digital adoption platform. As of 2025, Dan Adika remains CEO and co-founder, overseeing the company's strategic direction, growth initiatives, and integration with parent company following its 2024 acquisition. Under Adika's leadership, WalkMe has pivoted toward enhanced capabilities, emphasizing AI agents, transparency in implementations, and digital adoption tools to support enterprise AI strategies in 2024 and 2025. The executive team includes Lior Nahary as , responsible for financial strategy and operations; Scott Little as , driving sales and revenue growth; and Tomer Hason as , focusing on and adoption. Following SAP's completion of its $1.5 billion acquisition of WalkMe in September 2024, the company's governance structure has been aligned with 's oversight, incorporating SAP representatives to ensure strategic integration and compliance across the combined entity.

Global operations and workforce

WalkMe maintains its corporate headquarters in , , while conducting primary research and development activities in , . The company supports its global operations through additional offices in key locations, including and Raleigh in the United States, in the , in , in , , and in , which facilitate sales, customer support, and regional expansion. As of , WalkMe employs approximately 1,100 individuals worldwide, with a significant emphasis on roles in , , and to drive and client engagement. These positions are distributed across its international footprint, enabling the company to serve clients in over 40 countries. WalkMe has integrated several subsidiaries acquired to enhance its technological capabilities, including Abbi in 2017 for mobile , DeepUI in 2018 for analytics, Zest in 2021 for -driven , and Jaco in 2017 for . These entities operate as specialized units within WalkMe's structure, contributing to advanced features in digital adoption tools. Following its acquisition by in September 2024, WalkMe functions as a , leveraging shared resources for enhanced global delivery and integration into SAP's ecosystem, such as SuccessFactors and S/4HANA platforms. This alignment supports streamlined operations and broader reach for digital adoption solutions worldwide.

Financial history

Early funding

WalkMe secured its initial external in April 2012 with a $1 million led by Capital Partners, which supported the early development of its interactive website guidance technology. In October 2012, the company raised $5.5 million in a Series B round led by , with participation from and , enabling product enhancements and initial market entry. This was followed by a $11 million Series C round in April 2014, led by alongside existing investors, to expand its enterprise-focused offerings and team. WalkMe continued its funding trajectory with a $25 million Series D in June 2015, led by Greenspring Associates and joined by Flint Capital and prior backers, funding international growth and R&D initiatives. The company then raised $50 million in a Series E round in June 2016, led by Insight Partners with participation from Scale Venture Partners and Greenspring Associates, to bolster product development and global expansion. An extension to this round added $75 million in July 2017, again led by Insight Partners, supporting further hiring and market penetration in regions like Japan and Europe. By September 2018, WalkMe closed a $40 million Series F round led by Insight Partners, with Mangrove Capital Partners participating, followed by an additional $10 million from EDBI in November, bringing the total private funding to $217.5 million by the end of 2018. In December 2019, WalkMe raised $90 million in a Series G round led by Vitruvian Partners, with participation from Insight Partners, valuing the company at $2 billion and bringing total private funding to $307.5 million. These investments, primarily from key backers including Insight Partners, Scale Venture Partners, and Mangrove Capital Partners, were directed toward hiring talent, advancing research and development, and facilitating international operations ahead of its public listing.

IPO, valuation, and acquisition

WalkMe went public on June 16, 2021, listing on the under the WKME. The was priced at $31 per share, with 9.25 million shares offered, raising approximately $287 million in gross proceeds and resulting in a of about $2.5 billion. Following the IPO, WalkMe's valuation experienced significant fluctuations. The company's peaked at around $2.7 billion in 2021, driven by initial market enthusiasm for growth stocks. However, amid broader market downturns in technology sectors and challenges with execution and profitability, the valuation declined sharply, reaching approximately $0.94 billion by the end of 2023. During this period, WalkMe reported revenue growth from $193 million in 2021 to $267 million in 2023, while continuing to post net losses—$95.8 million in 2021 and $59.1 million in 2023—consistent with high-growth companies investing in expansion. In June 2024, SAP announced its acquisition of WalkMe in an all-cash transaction valued at $1.5 billion, or $14 per share, representing a 45% premium to WalkMe's closing price on June 4, 2024. The deal was completed on September 12, 2024, after which WalkMe's shares were delisted from the . SAP's strategic rationale centered on integrating WalkMe's digital adoption platform to improve user and productivity within its ecosystem, thereby accelerating customer value realization from SAP solutions.

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