Fact-checked by Grok 2 weeks ago

Whataburger

Whataburger is an fast-food restaurant chain headquartered in , , specializing in large hamburgers served around the clock.
Founded on August 8, 1950, by entrepreneur Harmon Dobson, the chain originated from a single portable stand on Ayers Street in , where the first Whataburger—a five-inch, 1/4-pound beef patty burger priced at 25 cents—was sold to meet the demand for bigger, higher-quality compared to competitors' smaller offerings. Since its inception, Whataburger has expanded significantly, growing from one location to 1,157 restaurants across 17 states and territories as of September 2025, with the majority concentrated in and other Southern states like , , and . The chain's iconic features include its orange-and-white striped buildings, customizable menu options using fresh, never-frozen 100% pure beef patties, and signature items like the original Whataburger, Honey Butter Chicken for , and Fancy —a blend of regular and spicy varieties. Most locations operate 24 hours a day, seven days a week, catering to a loyal customer base in the American South. Whataburger remained family-owned by the Dobson family for nearly seven decades until 2019, when BDT Capital Partners, a Chicago-based , acquired a majority interest to support further expansion while the founding family retained a significant minority stake. Under this ownership, the company has resumed franchising after a 20-year hiatus, opened its 1,000th restaurant in in 2024, and employed over 51,000 people, emphasizing involvement through programs like Whataburger Feeding Student , which has provided over $6.5 million in support to communities and students facing food insecurity and educational challenges since 2020. The chain's cultural significance in and the stems from its role as a regional icon, often celebrated for its role in late-night dining, drive-thru innovation, and menu additions like and fried pies in 1962, breakfast items in 1982, and jalapeños in 1973, all while maintaining a commitment to fresh ingredients and customer customization.

History

Founding and early years (1950–1959)

Whataburger was founded on August 8, 1950, by Harmon Dobson in , with the first location operating as a small portable stand at 2609 Ayers Street, directly across from Del Mar College. The stand, measuring just 12 feet by 16 feet, marked the beginning of a fast-food venture aimed at providing a superior experience in the post-World War II era. Dobson, a 36-year-old entrepreneur born on October 8, 1913, brought diverse experience from working in , oil drilling, diamond trading, and as an aviator, fueling his drive to create a "better burger" that stood out from the smaller, standard offerings of the time. The original Whataburger featured a quarter-pound patty of 100% pure, fresh grilled to order, served on a custom five-inch toasted bun with fresh , three slices of , four dill , onions, , and , all for an initial price of 25 cents. This oversized design, roughly double the typical two-ounce burger of 1950, emphasized quality fresh ingredients and was intended to require two hands to eat, prompting customers to exclaim "What a burger!" Dobson partnered with Paul Burton, a restaurant expert, to launch the business, but the collaboration dissolved after about a year in 1951 due to over Dobson's decision to raise the burger price to 30 cents and then 35 cents. Following the split, Dobson assumed sole control, while Burton retained rights to operate a separate Whataburger in . The early menu centered on the signature , supplemented by basic drinks like and milkshakes, along with , but lacked items such as or a drive-thru service. Prior to opening, Dobson secured the "Whataburger" trademark from the Texas Secretary of State on June 23, 1950, protecting the brand name for his burgeoning chain. Initial expansions remained focused in Corpus Christi, with a second location opening in 1951 and growing to twelve outlets in the city and surrounding areas by 1957, establishing a strong local foundation before venturing further.

Expansion and innovations (1960s–1970s)

During the early 1960s, Whataburger pursued its first significant out-of-state expansions, building on the 1959 opening of its inaugural location outside in . By 1960, the chain operated 17 restaurants across , , and , reflecting growing regional ambitions in the Southwest and Southeast. In 1963, further growth brought the total to 26 stores, with new openings in alongside additional sites in and , marking the company's early steps toward a broader national footprint primarily concentrated in southern states. Tragedy struck on April 11, 1967, when founder Harmon Dobson died in a plane crash near , while surveying potential expansion sites. His widow, Grace Dobson, assumed leadership of the family-owned business, guiding it through a period of steady growth and operational refinements with the support of their sons, including Tom Dobson, who joined the operations in subsequent years. Under Grace's stewardship, the company doubled its footprint, reaching its 100th restaurant in 1972 and surpassing 200 locations by 1977, with the majority still in but extending into southern markets like and . This era emphasized local appeal in the Southwest through marketing that highlighted the brand's oversized, "two-handed" burgers—designed from the outset to require both hands to eat and deliver a satisfying bite—as a symbol of hearty, made-to-order quality tailored to regional tastes. Key innovations enhanced customer convenience and visual identity during this time. The iconic orange-and-white striped architecture, inspired by airport structures for visibility and Dobson's aviation interests, debuted in 1961 with the 24th store in , becoming a hallmark of the brand's Southwest presence. In 1971, Whataburger introduced its first drive-thru window, streamlining service for on-the-go patrons and setting the stage for modern operations. By 1974, an updated "Modern " design featured expanded dining rooms and improved drive-thru efficiency, further adapting to evolving consumer habits. Menu developments complemented this growth, with and hot apple pies added in 1962 to broaden appeal beyond the core burger; the smaller Whataburger Jr. joined in 1973 alongside jalapeños and onion rings, offering variety while maintaining the focus on fresh, customizable items. Breakfast service rolled out chain-wide in 1982, introducing early-morning options like Breakfast on a Bun to capitalize on extended hours in select high-traffic locations.

Growth challenges and family stewardship (1980s–1990s)

During the 1980s, Whataburger faced intensifying competition from national fast-food chains like , which prompted menu expansions to attract a broader base, including the addition of soups, sandwiches, and salads. These changes, while aimed at diversification, contributed to a shift away from the chain's core burger focus, leading to operational strains as sales began declining over a six-year period by the early 1990s. Franchisees also expressed dissatisfaction through threats of legal action over vendor rebate practices, highlighting financial and management tensions amid broader economic pressures in the industry. Under the stewardship of Grace Dobson, widow of founder Harmon Dobson, the company maintained family control following his 1967 death, resisting external buyout offers to preserve its independent identity. This period saw steady growth, with the 300th opening in 1980 and the of 24/7 operations at select locations in 1982 to meet rising demand. By 1987, the chain reached its 400th location, primarily in and expanding into other Southern states. In 1993, Grace's son Tom Dobson assumed the role of president and CEO, marking a pivotal shift in family leadership and initiating a comprehensive overhaul. Dobson's tenure emphasized through enhanced employee training and initiatives, while addressing store deterioration with modernization efforts, including updated interiors and layouts to improve efficiency and customer experience. These strategies fueled renewed expansion, culminating in the opening of the 500th restaurant in 1995 and further growth into markets like , bringing the total to nearly 600 locations by 1999.

Ownership transitions and recent developments (2000–present)

In 2019, Whataburger sold a majority stake to BDT Capital Partners and MSD Partners, marking the end of full Dobson family ownership while the founding family retained a minority interest and the company's headquarters remained in San Antonio, Texas. This transition enabled renewed franchising efforts after a two-decade hiatus and positioned the chain for accelerated expansion under professional investment management. Following the acquisition, Whataburger experienced substantial growth in the 2020s, expanding from approximately 830 locations in 2019 to 1,157 locations as of September 2025, with dozens of new stores opening annually to support this scale-up. Key milestones included the opening of the 1,000th restaurant in Atlanta, Georgia, in 2024; re-entering in 2022 with the opening of its first restaurant in Colorado Springs, followed by additional sites in the state; and expansions into and in 2024, and in 2025, bringing the total to 17 states. In , the chain pursued aggressive expansions, opening multiple locations in communities such as Huntsville, , and Gadsden starting in the early 2020s, with plans for further development into 2025. The prompted operational adaptations in 2020, including a shift to drive-thru-only service at all locations to prioritize safety while maintaining 24/7 availability. also launched delivery partnerships that year, integrating with platforms like , , and Favor to meet increased demand for off-premise options. Amid these changes, the company introduced innovations such as its first large-unit prototype restaurant in Bellmead, Texas, in late 2020, featuring an updated kitchen layout, brighter dining areas, and maintenance-efficient designs to enhance service speed and customer experience. Building on its 2019 debut of online ordering via app and website, further integrated mobile app features for seamless ahead-of-line pickup and rewards throughout the decade. In 2025, Whataburger marked its 75th anniversary with nationwide celebrations, including the limited-time return of discontinued fan favorites like the Monterey Melt burger and Chicken Fajita Taco, alongside new offerings such as the and Coffee. Special promotions, including app-exclusive deals and collaborations, highlighted the brand's legacy and community ties throughout the year. That year, Debbie Stroud was named president and CEO. Employee growth paralleled the company's expansion, reaching over 51,000 associates by 2025. These initiatives, including the Feeding Student Success Scholarship providing $600,000 in awards for the 2025-2026 , underscored a commitment to workforce development.

Menu and products

Signature burgers and meals

Whataburger's signature burgers center on the Original Whataburger, introduced in 1950 as a large, five-inch burger designed to stand out from smaller competitors of the era. This foundational item features a grilled quarter-pound, 100% patty topped with , , tomatoes, , onions, and served on a toasted five-inch , emphasizing fresh ingredients and substantial portion size that required two hands to eat. The burger's creation by founder Harmon Dobson in , marked a departure from the era's typical dime-sized patties, establishing Whataburger's identity around hearty, customizable . Variations of the Original include the Double Meat Whataburger, which adds a second patty for increased protein and , and the Triple Meat Whataburger with three patties for those seeking even larger portions. Smaller options like the Whataburger Jr. offer a junior-sized patty on a three-inch with the same core toppings, while the Double Meat Whataburger Jr. doubles the meat in the compact format. These options maintain the brand's focus on -forward simplicity while accommodating different appetites. Specialty burgers expand the lineup with unique flavors, such as the Thick & Hearty Burger, a limited-time offering featuring two patties, grilled onions, crispy , melted , and A1 Thick & Hearty Sauce on a toasted bun, first introduced in 1998. The Mushroom Swiss Burger, another periodic favorite, combines two patties with melted , creamy sauce, and grilled mushrooms for a , upscale twist. Complementing these as a signature meal, the Honey Butter Chicken Biscuit pairs a crispy strip with honey butter on a flaky biscuit, blending sweet and elements. Meals are structured as Whatameals, which bundle a burger or with a side like , onion rings, or apple slices, providing a complete dining option at a bundled . Kids' meals feature scaled-down versions, such as the Justaburger with a small and bun, paired with a small fry or apple slices, a kid-sized , and often a for added appeal. Customization is a hallmark, allowing patrons to "build your way" with add-ons including jalapeños, , cheese varieties like American or , grilled onions, or extra sauces, resulting in over 36,000 possible combinations for the standard alone. This flexibility underscores the brand's commitment to personalization since its inception. Nutritionally, the Original contains 590 calories, 25 grams of total fat (including 8 grams saturated), 45 mg , 1,220 mg sodium, 62 grams carbohydrates, and 29 grams protein, with allergen considerations for , soy, and potential cross-contact. Similar profiles apply to variations, with doubles and triples scaling up calories and fats accordingly, promoting awareness for dietary needs.

Beverages, sides, and desserts

Whataburger offers a variety of beverages to complement its meals, including fountain sodas such as , , , and , available in small, medium, and large sizes. The chain also serves hot and , with recent additions like the Mexican Hot Chocolate Coffee introduced in 2025 for its 75th anniversary, featuring chocolate and flavors in both hot and iced varieties. Seasonal rotations include summer lemonades and Whatafresher refreshers, such as the flavor launched in June 2025, crafted with real raspberries and for a refreshing . Shakes and malts are hand-spun staples, with classic flavors like chocolate, vanilla, and strawberry offered in 16 oz, 20 oz, and 32 oz sizes; for example, a small vanilla shake contains 410 calories. Pricing for shakes starts at approximately $3.29 for a small, varying by location. In 2025, the Mexican Hot Chocolate Shake joined the lineup as a limited-time anniversary item, blending creamy chocolate and cinnamon notes. Sides include in small (270 calories), medium (400 calories), and large (530 calories) portions, seasoned with Whataburger's fry salt for added flavor. Other options encompass hash brown sticks, apple slices (30 calories), onion rings (medium at 300 calories), and , providing variety for breakfast and all-day service at many 24-hour locations. Desserts feature warm pies like the Hot (270 calories) and Hot Lemon Pie (320 calories), alongside the (580 calories) and Chocolate Chunk Cookie (230 calories). Limited-time offerings in 2025 include the returning Chocolate Chunk Cookie as part of anniversary celebrations, with prices around $1.10 per cookie. Additional sweets such as brownies (390 calories) and fruit chews (80 calories) round out the selection, available throughout the day. These items, including breakfast-specific options like and biscuits available around the clock at select locations, often pair with signature burgers to create complete meals.

Retail and packaged goods

Whataburger has extended its brand into retail through a line of packaged condiments and grocery products, allowing consumers to enjoy signature flavors at home. Key offerings include Fancy Ketchup, Spicy Ketchup (including a variant with ), Original Mustard, Jalapeño Ranch, Honey BBQ sauce, Pancake Mix, and Honey Butter in jars. These items replicate the taste profiles of versions, utilizing the same high-quality ingredients such as proprietary flavorings, spices, and for the ketchups. Distribution began in the early 2010s, with the initial launch of condiments like Fancy Ketchup, Spicy Ketchup, and Original Mustard at stores in 2014. As of 2025, Whataburger had expanded to over 8,000 grocery locations across 37 states, partnering with major retailers including , , , , , and . Products are also available in select stores in and through direct online sales via the official Whataburger store at shop.whataburger.com, where customers can purchase single bottles or multi-packs with nationwide shipping. The line supports by bringing Whataburger's original recipes to households, with a focus on maintaining quality standards equivalent to in-restaurant preparations. For instance, the condiments are gluten-free where applicable and designed for extended without compromising flavor, though specific expiration varies by product and storage conditions. Since the 2013 debut, have grown over 500 percent by mid-2022, underscoring their role in diversifying revenue beyond restaurant operations.

Corporate structure and operations

Ownership and leadership

In 2019, Whataburger sold a majority stake to BDT Capital Partners (now part of BDT & MSD Partners), a merchant bank focused on family-owned and entrepreneurial businesses, ending direct involvement by the founding Dobson family. The transaction positioned the company for accelerated expansion while retaining its operational independence. Leadership has evolved to support this growth trajectory. Preston Atkinson served as CEO from 2012 to 2019, overseeing system-wide sales surpassing $1 billion. Ed Nelson succeeded him in 2020, leading franchising initiatives and market entries into six new states. Debbie Stroud assumed the role of president and CEO on January 1, 2025, bringing over 30 years of restaurant operations experience from Yum! Brands and previously as Whataburger's EVP and COO; her tenure emphasizes digital innovation and national scaling. The executive team includes key figures with deep food service expertise. Janelle Sykes, since 2020, previously spent 30 years at in finance and operations roles. Scott Hudler, senior vice president and chief marketing officer since 2024, has held marketing leadership positions at Torchy's Tacos, , and . Recent additions, such as Rohit Kapoor as EVP and chief digital and technology transformation officer in October 2025, underscore a push toward enhanced customer experiences via technology. As a , 's board is influenced by its majority owner , with directors prioritizing strategic growth, franchising, and brand preservation. refers to its over 51,000 employees as of 2025 as "Family Members" and supports them through governance initiatives like the , established in 2003, which provides scholarships and hardship assistance funded by corporate contributions. Marking its 75th anniversary in 2025, leadership, including CEO Debbie Stroud, highlighted commitments to the brand's origins through events, revivals, and partnerships that celebrate its .

Headquarters, facilities, and

Whataburger's is located in , , following a relocation from in 2009. The corporate facility spans approximately 140,000 square feet at 300 Concord Plaza Drive and serves as the central hub for administrative and operational functions. Adjacent to this, the company maintains a dedicated test kitchen in for innovation and product testing, which underwent expansion in 2022 to enhance capabilities. The company's facilities have evolved significantly from their origins in , where was founded in 1950, to contemporary infrastructure supporting advanced culinary experimentation. This includes modern R&D labs that facilitate the testing of new recipes and ingredients, ensuring alignment with brand standards for freshness and flavor. operates a network of distribution centers to manage its , with key facilities in , , and in Texas, alongside others in , and , . These centers, bolstered by multi-million-dollar investments, enable in-house control over ingredient distribution, delivering fresh products to restaurants across its footprint. The Texas-based hubs primarily handle the majority of supplies for the chain's domestic operations. Central to Whataburger's is its commitment to sourcing 100% fresh, never-frozen American beef, emphasizing quality and rapid delivery from production to grill to maintain optimal freshness. The company oversees its sourcing and logistics through dedicated leadership, including chief supply chain officer Todd Huetinck, appointed in 2024, responsible for coordinating with suppliers and ensuring efficient operations. In terms of sustainability, Whataburger has incorporated energy-efficient equipment into its restaurant designs and adopted recyclable packaging materials to minimize waste and environmental impact. These initiatives reflect ongoing efforts to enhance while supporting broader goals for resource conservation.

Locations and market presence

Domestic footprint and store formats

As of September 2025, operates 1,157 locations across 17 states , with approximately two-thirds (766) concentrated in , underscoring the chain's deep roots and dominance in its home state. The brand's footprint is strongest in the Southwest and broader region, where it enjoys high customer loyalty driven by regional cultural affinity for its Texas-style burgers and model. Following Texas, the largest presences are in (48 locations) and (47 locations), with emerging growth in states like (36 locations) marking recent entries into new markets. Whataburger's store formats emphasize accessibility and efficiency, with the traditional design featuring iconic orange-and-white striped buildings centered around double drive-thru lanes to handle high-volume orders. In urban areas, has introduced smaller, innovative formats such as digital-only kitchens, which lack indoor seating and rely on app-based ordering, external kiosks, and dedicated pickup lanes for quicker service. Beginning in 2025, Whataburger has expanded into co-located formats within travel centers, including its first partnership with Travel Stops, to capture highway traffic and extend reach in underserved rural corridors. A hallmark of Whataburger's operations is its commitment to extended hours, with the majority of locations—particularly in urban and high-traffic areas—open 24 hours a day, 364 days a year, excluding , to serve late-night and early-morning demands. This model supports the brand's growth, which saw an approximate 5% increase in store count during 2025, building on historical expansions from its origins. Unlike many competitors, Whataburger employs a hybrid ownership structure combining company-owned outlets with franchises and joint ventures, enabling scalable development while maintaining through multi-unit commitments from partners.

International efforts and future expansions

Whataburger has pursued limited international efforts historically. As of 2025, the chain maintains no active restaurants outside the United States, with all operations confined to 17 domestic states. In 2025, Whataburger advanced its expansion into North Carolina, marking the state's entry with multiple openings throughout the year. Groundbreaking occurred in January for the Hickory location at 2060 US Highway 70 SE, which opened in June, followed by sites in Charlotte at 12935 Albemarle Road and others in Gastonia, Indian Land, Winston-Salem, Greensboro, High Point, and Archdale, all slated for summer or later 2025 launches. The company targeted at least eight to ten locations in North Carolina initially, building on its growing Southeast presence. Complementing traditional builds, entered a with Travel Stops in 2025 to introduce co-branded quick-service restaurants at travel centers. The first such location is scheduled to open in late summer at the site in Von Ormy near , , with plans for additional integrations across network of over 650 U.S. sites to enhance accessibility for travelers. This collaboration positions as the 20th quick-service brand in portfolio, emphasizing drive-thru efficiency and extended hours. The chain's broader strategy emphasizes growth in the Southeast, including further penetration in with new openings in Knoxville, Chattanooga, and Powell planned for late 2025 and beyond. Franchisees like MWB Restaurants aim to develop up to 90 sites across and , while similar efforts target and other southern markets to capitalize on regional demand. reported over 1,157 U.S. locations in 2025, reflecting an aggressive push from its base toward nationwide scale. Expansion into new markets presents challenges, including adapting menu offerings to local preferences and securing approvals for larger prototype designs amid varying zoning regulations. For instance, franchisees have navigated site-specific variances for drive-thru buffers and limits in areas like . Despite these hurdles, invests heavily in capital projects, including ground-up constructions and remodels of its updated restaurant prototypes featuring enhanced drive-thrus and digital ordering. Looking ahead, Whataburger shows no confirmed plans for renewed international ventures, prioritizing domestic growth through and strategic partnerships.

Legal issues and brand distinctions

Trademark disputes

Whataburger's trademark protections began with its initial state registration on June 23, 1950, granted by the to founder Harmon Dobson for the name "Whataburger," which originated from Dobson's exclamation upon tasting the oversized burger: "What a burger!" The chain secured its first federal trademark registration with the Patent and Trademark Office (USPTO) on September 24, 1957 (Reg. No. 652137), covering sandwiches, establishing a foundation for broader national claims based on continuous use since 1950. Subsequent registrations, including one filed on April 5, 1999 (Reg. No. 2335590 for restaurant services), achieved incontestable status after five years of uninterrupted use, further solidifying Whataburger's presumptive nationwide priority rights under the to exclude confusingly similar marks. As expanded rapidly in the , reaching over 40 locations by mid-decade, regional copycat operations with variations like "" emerged in areas such as and , prompting early informal oppositions and monitoring to protect the brand from dilution. A notable early tension arose with of , which opened its first location in Newport News in 1957—predating Whataburger's federal registration by months—followed by additional sites in the . Although no formal lawsuits occurred in the , these regional entrants set the stage for later conflicts, with Whataburger asserting prior common-law rights from its operations. Key legal battles intensified in the early 2000s, particularly against Texas-based variants. In 1999, Whataburger entered a licensing agreement with (Texas WAB), granting limited exclusive use of the mark in specific regions to resolve overlapping claims and avoid litigation. This was followed by a high-profile dispute with What-A-Burger of , where plaintiffs sought in 2002, and Whataburger counterclaimed for infringement. The U.S. District Court for the Eastern District of ruled in 2003 that while Whataburger owned the federal mark, equitable defenses of laches, , and —stemming from a 32-year delay in enforcement—barred it from asserting rights in , allowing the local chain continued use there. The Fourth affirmed this in 2004, recognizing the chain's good-faith prior use in its territory but upholding Whataburger's nationwide rights elsewhere. Between 2003 and 2010, similar settlements and rebrandings occurred with "What-A-Burger" operators, often through coexistence agreements that restricted use to avoid consumer confusion during Whataburger's Southwest expansion. Federal USPTO rulings have consistently affirmed Whataburger's nationwide protections since the late , with incontestable registrations providing conclusive evidence of validity and exclusive rights, except in limited geographic carve-outs from prior disputes. For instance, the 1999 filing's incontestable status reinforced barriers against challenges in expansion markets. Whataburger maintains ongoing monitoring through its legal team, addressing domain name squatting, social media impersonations, and unauthorized uses annually to safeguard the brand. A recent example is the 2024 lawsuit against #13 in , alleging breach of a 2023 coexistence agreement that permitted limited use of the name but prohibited expansions like food trucks, which allegedly caused confusion as Whataburger entered the state; the case remains ongoing as of 2025. These disputes have ultimately strengthened Whataburger's exclusivity by establishing clear boundaries via settlements and precedents, with no major losses reported by 2025 beyond regional accommodations like . The company's policy of strict enforcement, including prompt cease-and-desist actions and litigation, prevents dilution as it pursues further national growth into over 16 states. This approach ensures the "" mark remains a distinctive asset, tied to its roots and iconic designs.

Similar named chains

Several independent restaurant chains operate under variations of the "What-A-Burger" name, predating Whataburger's broader national presence and maintaining distinct operations through geographic limitations and naming conventions like hyphens to avoid conflicts. One prominent example is the -based What-A-Burger chain, founded in by brothers E.L. Bost and C.W. Bost in Rowan County near Kannapolis. Originally expanding to as many as 15 locations across central , the family-run operation has since consolidated to five active sites, primarily serving the Kannapolis, , Mooresville, and areas with classic drive-in style burgers, fries, and shakes. These outlets emphasize regional favorites without the extended menu or 24-hour operations characteristic of larger chains, operating on a modest scale under 10 stores total. In , another unrelated chain was established in 1957 by brothers Jack Branch and Paul E. Branch Jr., beginning with its first location in what is now Newport News. This family-owned enterprise grew to a handful of sites in the region, including current operations in Newport News, , and Prince George as of 2025, alongside a focus on straightforward offerings like cheeseburgers and hot dogs paired with crinkle-cut fries. With only three locations as of 2025, it operates without affiliation to Inc., prioritizing local, old-school diner service over expansive hours or diverse regional adaptations. Some former sites, such as in Colonial Heights, have closed over time, reflecting its limited footprint. Other variants, such as isolated "" outlets in states like , have historically existed but remain unaffiliated and small-scale, often closing due to settlements over naming similarities that reinforce geographic coexistence. These chains' origins in the mid-1950s precede Whataburger's significant out-of-Texas growth, allowing independent persistence through localized menus and restricted territories. As of 2025, they continue operating autonomously even as Whataburger expands into , with no reported escalations in naming disputes.

Sponsorships and community engagement

Sports and event partnerships

Whataburger has built a robust portfolio of sports partnerships, focusing on teams and leagues in its core Southern markets to enhance and visibility among fans. The company sponsors more than 100 professional, minor league, collegiate, high school, and local sports teams across its 14-state footprint, emphasizing activations that integrate its products into game-day experiences. These efforts trace back to early sponsorships of rodeos and stock shows in the 2000s, which laid the foundation for expanded involvement in professional leagues and major events. In professional sports, serves as the official burger of the since 2020, a partnership that includes promotional integrations and fan engagements at . The brand extended its NFL presence in August 2025 with a multi-year deal as a proud partner of the , featuring in-stadium activations, digital signage, and as the presenting sponsor of the Panthers' Girls program. Similarly, is an official partner of the , a relationship spanning over a that culminated in a 2025 retail collaboration offering co-branded apparel and merchandise to celebrate the team's international games. In motorsports, has sponsored events and drivers since 2013, including primary sponsorship on Aric Almirola's No. 10 car for the 2023 at and multiple races with David Starr, such as extensions with Jimmy Means Racing in 2019. At the collegiate and high school levels, targets Southwest institutions to connect with regional audiences. It became the official hamburger of McNeese Athletics in 2024, supporting Cowboys sports through concessions and promotions in . The brand co-sponsors the annual Whataburger Super Team, recognizing top high school players in partnership with Dave Campbell's Texas Football, with the 2025 ballot unveiled in November. For the University of , Whataburger contributes to the Native Longhorn Program scholarship fund since 2013, donating with each , men's basketball, or women's basketball win. Involvement with the includes support for events like celebrations and athletics drives, such as a 2022 canned goods collection at OU Baseball games. Whataburger extends its sports marketing to major events, creating immersive fan experiences. In 2024, ahead of in , the company opened a temporary on the and launched the WhataWings Party Pack, a 72-piece boneless wings bundle tailored for game-day gatherings. For music and cultural festivals, Whataburger activated at (SXSW) with a 2025 pop-up of its digital Whataburger Museum of Art exhibit and a 2024 street activation alongside the Spurs featuring games and swag distribution. The 2025 Fall Football Food Truck Tour visited ten college stadiums, serving fresh burgers, distributing exclusive merchandise, and hosting meet-and-greets to fuel tailgates. Tying into its 75th anniversary in 2025, Whataburger rolled out sports-themed promotions, including a collaboration with for limited-edition tailgate apparel like Texas Tradition tees and vests, launched ahead of football season. Additional anniversary activations featured an "Orange Out" event at , home of the minor league , with fan giveaways and themed nights. These initiatives underscore Whataburger's strategy of leveraging sports and events to drive brand affinity and community connections.

Philanthropy and local initiatives

Whataburger supports philanthropy through the Whataburger Family Foundation, established in 2003 to provide emergency financial assistance and scholarships to company employees and their families affected by hardships, including those related to and . By 2023, the foundation had distributed more than $24 million in such aid across its 14-state footprint. A key component of the company's charitable efforts is the Feeding Student Success program, launched in 2020, which addresses food insecurity and educational barriers by funding resource rooms, scholarships, and meal distributions through partnerships with local food banks. Since its inception, the initiative has donated over $6.75 million to support students and communities in need, including provisions equivalent to millions of meals annually via affiliated hunger relief networks. Whataburger's annual hunger relief campaigns, such as its 2021 partnership with during the company's 71st anniversary, have mobilized systemwide fundraisers to deliver at least 2.5 million meals to local across multiple states. These efforts continue through ongoing collaborations, including a decade-long campaign with the that has raised more than $1 million since 2015 to provide nutritious meals to children. On the local level, offers scholarships to thousands of its employees and their dependents, with the Family Foundation awarding over $7 million to more than 2,700 recipients by 2020 alone; in the 2024-2025 , the Feeding Student Success program provided $600,000 in $5,000 scholarships to 120 eligible students pursuing or vocational training. The company also contributes to disaster relief, notably pledging $1.65 million in 2017 to aid employees and communities impacted by through the Family Foundation and organizations like the . In 2025, as part of its 75th anniversary celebrations, launched the "Cups That Care" fundraiser featuring collectible anniversary cups, raising over $1.7 million for nine nonprofits focused on , , and rebuilding in flood-affected communities. These funds supported immediate relief and long-term recovery efforts in . Whataburger maintains partnerships with for national hunger initiatives and local entities such as the San Antonio Food Bank, to which it donated $200,000 in 2024—its largest single contribution, equating to 1.4 million meals—as well as food banks in expansion markets like , where ties into broader support for youth programs and local recovery. The company's philanthropic commitments are tracked and reported annually through its official community updates, emphasizing employee-driven contributions and supplier involvement.

References

  1. [1]
    Our History: The Whataburger Story
    Mar 28, 2023 · On Aug. 8, 1950, an adventurous and determined entrepreneur named Harmon Dobson opened up the world's first Whataburger on Ayers Street in Corpus Christi, ...
  2. [2]
    Number of Whataburger locations in the USA in 2025 - ScrapeHero
    Sep 3, 2025 · There are 1157 Whataburger locations in the United States as of September 03, 2025. The state/territory with the most number of Whataburger ...Missing: ownership | Show results with:ownership
  3. [3]
    Whataburger Positions Itself for the Future
    Jun 14, 2019 · SAN ANTONIO – Whataburger announced today that BDT Capital Partners, LLC, a merchant bank that advises and invests in family and founder-led ...
  4. [4]
    Whataburger Sells Majority Interest to BDT Capital Partners
    Jun 14, 2019 · Whataburger Sells Majority Interest to BDT Capital Partners. The Dobson Family, who founded the company, will hold a minority ownership position ...
  5. [5]
    Whataburger Feeding Student Success
    Jul 26, 2022 · The program focuses our charitable giving at the intersection of food insecurity and education through college resource rooms, scholarships, and community ...
  6. [6]
    The History of Whataburger: From 1950 to Today
    Whataburger, with headquarters in Corpus Christi, is a family operated business that began in 1950. Harmon Dobson was a young entrepreneur who worked in ...
  7. [7]
    Whataburger's roots in Corpus Christi
    Jun 19, 2019 · The first Whataburger opened on Aug. 8, 1950, in a 12-foot by 16-foot portable building on Ayers Street near Baldwin Boulevard. Dobson wasn't ...
  8. [8]
    Looking back at the Texas treasure Whataburger, after 69 years in ...
    Aug 9, 2019 · The chain's founder, Harmon Dobson, trademarked the name "Whataburger" in June 1950. The iconic burger chain's namesake came from Dobson's ...
  9. [9]
    Whataburger at 74: A history of the iconic Texas brand - MySA
    Aug 8, 2023 · Harmon Dobson, the founder of Whataburger, was an entrepreneur with the vision of doubling the standard 1950s burger (two ounces of beef on a 2½ ...
  10. [10]
    Our Story - Whataburger | Order Online with Curbside and Delivery
    By 1960, Whataburger® had 17 restaurants scattered across Texas, Florida and Tennessee. A year later, the first of the familiar orange and white striped A- ...
  11. [11]
    https://www.qsrmagazine.com/uncategorized/whataburger-way
  12. [12]
    Press Kit - Whataburger
    1970s. 1971 - Whataburger installed its first drive-thru. 1972 - Whataburger opened its 100th restaurant. 1973 - Whataburger Jr. was added to the menu, as ...
  13. [13]
    Whataburger: New Ownership Leads To Change And Renews ...
    Aug 12, 2020 · When BDT Capital Partners made the Whataburger acquisition, its leaders said all the right things. For example, Tiffany Hagge, a partner at the ...
  14. [14]
    Whataburger Making Debut in Colorado Springs
    Apr 14, 2021 · Longtime franchisee BurgerWorks will open a training center and its first restaurant this year. Additional locations are planned for 2022.
  15. [15]
    Popular Texas chain Whataburger opens new north Alabama location
    Jul 30, 2025 · Texas-based burger chain Whataburger has opened its newest Alabama location in Owens Cross Roads. The store, located at 6813 US-431 South, ...
  16. [16]
    Whataburger opens in Gadsden as company continues Alabama ...
    Mar 27, 2025 · The Texas-based burger chain has aggressively expanded in Alabama over the last few years, opening in Attalla, Jacksonville, Huntsville, Cullman ...Missing: 2020s | Show results with:2020s
  17. [17]
    Whataburger moving to drive-thru only amid coronavirus COVID-19 ...
    Whataburger will still operate 24 hours a day, 7 days a week but customers will only receive their food via drive-thru or curbside delivery.Missing: Uber Eats
  18. [18]
    Whataburger Delivery is HERE!
    May 20, 2020 · Whataburger delivery also is available through DoorDash, Favor and UberEats. Check your favorite delivery app for local service availability.Missing: partnership | Show results with:partnership
  19. [19]
    Back in Bellmead - Whataburger
    Nov 17, 2020 · The original restaurant was razed to the ground, and cleared out to make way for a first-of-its kind, new large-unit prototype that is geared to make ...Missing: modernization 1990s 1999
  20. [20]
    Whataburger® Turns 75 in '25 and Brings OG Menu Items Back for ...
    Jan 2, 2025 · At-A-Glance: Fan-favorites Monterey Melt and Chicken Fajita Taco return; new LTOs Mexican Hot Chocolate Shake and Coffee debut on January 7.Missing: 1960s 1970s
  21. [21]
    Whataburger Turns 75 in '25: OG Menu Items Return
    Jan 3, 2025 · Fan-favorites Monterey Melt and Chicken Fajita Taco return; new LTOs Mexican Hot Chocolate Shake and Coffee debut on January 7. Explore stories ...
  22. [22]
    Whataburger | LinkedIn
    It's a place that feels like home to more than 51,000 employees, called Family Members, and millions of customers. It's a brand built on pride, care and love.
  23. [23]
    Do you offer any tuition reimbursement for employees at ... - JobzMall
    Yes, Whataburger offers up to $1,500 in tuition reimbursement for eligible employees who complete courses at an accredited college or university.Missing: growth associates
  24. [24]
    Dream Big: The 2025-2026 Feeding Student Success Scholarship is ...
    Jan 1, 2025 · As part of our commitment to the communities we call home, Whataburger is proud to offer $600,000 in scholarships for the 2025-2026 academic ...Missing: growth | Show results with:growth
  25. [25]
    Company | Our Story - Whataburger
    On August 8, 2000, Whataburger proudly celebrated its 50th anniversary with 575 restaurants in operation and millions of fans all over the country. In 2001, the ...
  26. [26]
    [PDF] Nutrition.pdf - Whataburger
    BURGERS. #1 Whataburger®. 590. 230. 25. 8. 1. 45. 1220. 62. 4. 12. 29. #2 Double Meat Whataburger®. 830 400. 44. 14. 1.5. 85. 1470. 62. 4. 12. 47. #3 Triple ...
  27. [27]
    Whataburger's A.1. Thick & Hearty Burger Now Available ... - PRWeb
    Mar 28, 2016 · Full of flavor, this burger includes two 100 percent pure American beef patties with grilled onions, crispy bacon and melted American cheese, ...
  28. [28]
    Whataburger's Mushroom Swiss Burger Returns! - PR Newswire
    Apr 1, 2025 · It features two perfectly grilled all-beef patties, melty Swiss cheese, creamy au jus sauce, and a generous layer of premium grilled mushrooms, ...
  29. [29]
    Spice up Your Morning Routine! - Whataburger
    Apr 4, 2022 · It's a crispy breaded chicken strip topped with spicy honey butter on a buttery, flaky biscuit. “Adding a little spice to our famous honey ...
  30. [30]
    Whataburger Menu With Prices 2025
    The Whataburger menu in the USA has you covered with juicy burgers, chicken sandwiches, WhataWings®, fresh salads, hearty breakfast (available 11pm–11am at most ...Chicken Menu · Breakfast Menu · Kids Menu · Sides Menu
  31. [31]
    Whataburger® Welcomes Families With Kids Eat Free Meal Deal
    Feb 10, 2025 · Every Tuesday in February, kids can choose their favorite Kids Menu item for free with the purchase of any meal.
  32. [32]
    36,864 Ways to Customize the Usual Whataburger Order
    Sep 3, 2009 · There are 36,864 ways to customize a Whataburger, including meat, bread, condiments, and extras like grilled onions, jalapenos, and extra ...
  33. [33]
    Whataburger Drinks | Shake vs Malt | Coffe | Tea | 2025
    Whataburger Drinks Include Classic Soft Drinks, Tea & Coffee, Juices & Milk, Shakes & Malts and Diet coke and Diet Dr Pepper in sugar free.
  34. [34]
    Whataburger® Debuts New Prickly Pear Raspberry Whatafresher
    Jun 26, 2025 · First to make a splash? ... Crafted with real raspberries and citrus, it showcases a bright, refreshing taste that's perfect for any moment.
  35. [35]
    Whataburger Shake & Malts Menu
    Hand-spun and extra creamy, Whataburger's shakes and malts hit classic flavors like Vanilla, Chocolate, and Strawberry, plus seasonal stars such as Pumpkin and ...
  36. [36]
    French Fries Nutrition, Allergens & Ingredients Information
    (Note: Deep-fried in ZTF Whataburger liquid shortening and seasoned with Whataburger fry salt. Menu items that are deep-fried may come in contact with other ...
  37. [37]
    Whataburger Sides Menu Prices and Nutrition Guide 2025
    The Whataburger Sides Menu includes Onion Rings, Family Fry Box, a Cobb Salad, and French Fries. Prices may vary by item, starting from $2.89 to $14.87.
  38. [38]
    Whataburger Desserts Menu 2025 | Prices, Calories & Allergen
    Indulge in Whataburger desserts—Hot Apple Pie, Cinnamon Roll, Brownie & more. See 2025 prices, calories, and allergen details, plus ordering.
  39. [39]
    Whataburger Desserts & Snacks 2025
    Whataburger's Desserts & Snacks lineup hits the spot with warm Hot Apple Pies, gooey Cinnamon Rolls, classic Cookies and Brownies, plus easy grab-and-go bites ...
  40. [40]
    Whataburger | Order Online with Curbside and Delivery
    Image of Buffalo Ranch Chicken Sandwich. Order Now · Image of Frosted Berry Whatafresher. Order Now · Image of Black Berry Dr Pepper Shake · Image of Taquitos.Menu · Careers · Contact Customer Care · Fill Out Our Survey
  41. [41]
    https://stories.whataburger.com/from-our-kitchen-to-yours/
  42. [42]
    Whataburger Products Now in Grocery Stores Across U.S.
    May 26, 2022 · 15 of the original-recipe products that make Whataburger unique are available in grocery stores across Whataburger's 14-state restaurant footprint and beyond.
  43. [43]
    whataburger enters retail market with its popular condiments at H‑E‑B
    Whataburger is launching Fancy Ketchup, Spicy Ketchup, and Original Mustard at H-E-B, plus a new Whatafries product.
  44. [44]
    Whataburger Grocery Products and Where to Buy Them
    Whataburger products are available at H-E-B, Hy-vee, WinCo, Brookshire Brothers, Albertson's, and Walmart in Mexico, and online at whatastore.com. Check local  ...Missing: packaged | Show results with:packaged
  45. [45]
    Restaurant brands charge onto supermarket shelves
    Sep 3, 2024 · “Selling Whataburger retail products in grocery stores like H-E-B and Walmart is an important part of our business and helps us meet our ...
  46. [46]
    Whataburger Announces Promotion of Preston Atkinson to Chief ...
    Jun 30, 2011 · Whataburger Announces Promotion of Preston Atkinson to Chief Executive Officer. Tom Dobson to remain as Chairman of the Board of Directors ...
  47. [47]
    https://stories.whataburger.com/whataburger-hires-new-cfo-and-appoints-a-new-chief-data-and-analytics-officer/
  48. [48]
    WHATABURGER ANNOUNCES CEO RETIREMENT AND ...
    Sep 3, 2024 · In a seamless transition, Debbie Stroud, currently EVP and Chief Operating Officer of Whataburger, will step into the President and CEO roles ...
  49. [49]
    On Cusp of More Growth, a Conversation with Whataburger CEO ...
    Mar 26, 2025 · On Cusp of More Growth, a Conversation with Whataburger CEO Debbie Stroud. The iconic burger chain wants to be 75 years young. Mar 26 2025.
  50. [50]
    Whataburger Hires New CFO and Appoints a New Chief Data and ...
    Feb 10, 2020 · Whataburger has appointed Janelle Sykes as its new Chief Financial Officer (CFO) and Senior Vice President.
  51. [51]
    Whataburger® Hires New Chief Marketing Officer
    Feb 14, 2024 · Whataburger has hired Scott Hudler as its new Senior Vice President and Chief Marketing Officer. Hudler is an experienced executive with 30 years' experience ...
  52. [52]
    Whataburger® Welcomes New Chief Digital and Technology ...
    Oct 15, 2025 · Whataburger is pleased to announce the appointment of Rohit Kapoor as Executive Vice President, Chief Digital and Technology Transformation ...
  53. [53]
    BDT & MSD Partners
    BDT & MSD Partners is a merchant bank with an advisory and investment platform built to serve the distinct needs of our investors.BDT & MSD Appoints Greg... · Auberge Resorts Collection... · News Archive
  54. [54]
    Whataburger Family Foundation Fund < SAAF
    Established in 2003, the Whataburger Family Foundation (WFF) awards more than $2 million each year in Hardship Assistance and Scholarships to Whataburger Family ...Missing: Texas 1980s 1990s
  55. [55]
    Whataburger Statistics and Facts for 2025 - DMR
    May 29, 2025 · Number of Whataburger restaurants: 900 restaurants in 14 states (2023). Whataburger Employee Count. Number of Whataburger employees: 50,000 ...
  56. [56]
    Whataburger debuts Texas-inspired clothing collab with Sendero
    Sep 25, 2025 · Whataburger's latest collection of products have nothing to do with burgers or fries, but it does lean into the company's Texas roots.
  57. [57]
    Whataburger continuing its Sun Belt expansion with plans for South ...
    Jul 10, 2023 · Whataburger's website now lists 962 locations, including 724 in Texas, 43 in Florida, 38 in Arizona, 35 in Oklahoma, 31 in Alabama and 23 in ...
  58. [58]
    Love's will open its first Whataburger in 2025 - C-Store Dive
    Jan 27, 2025 · Love's plans for its first Whataburger and overall QSR growth coincide with its broader 2025 goals, which include building 20 new travel centers ...Missing: current ownership
  59. [59]
    Whataburger opens a digital-only restaurant
    Sep 7, 2023 · The location in Austin, Tex., is cashless and seatless and without a traditional drive-thru. Customers order via mobile app or kiosk.Missing: designs | Show results with:designs
  60. [60]
    Whataburger Opens First Digital-Only Restaurant - QSR Magazine
    Sep 8, 2023 · In addition to the website/app, customers are able to order food from two self-service kiosks outside. Guests also have the option of picking up ...
  61. [61]
    Whataburger Slotted to Bring Its 24/7 Famously Fresh Burgers to the ...
    Jul 24, 2023 · ” Today, the brand has more than 990 locations operating 24/7, 364 days a year. ABOUT WHATABURGER. Whataburger serves up Goodness 24/7. Our ...
  62. [62]
    Number of Whataburger restaurants in the US 2025
    Rating 5.0 (5,000) As of 2025, the company operates with a combination of corporate-owned and franchise locations, allowing for rapid growth without compromising the brand's ...Missing: transitions 2000-2025
  63. [63]
    Whataburger and KMO Burgers, LLC Deepen Partnership With New ...
    May 14, 2025 · As part of this joint venture, Whataburger will contribute its 16 company-owned restaurants in the Kansas City and Springfield, Missouri markets ...
  64. [64]
    Whataburger History Flashcards | Quizlet
    In which decade did Whataburger add whatameals to their menu. 1990's. In which year did Whataburger expand into Mexico. 1992. In which year did Whataburger Inc.Missing: international | Show results with:international
  65. [65]
    All Whataburger Locations | Burgers, Fast Food, Shakes
    Browse all locations to find your local Whataburger - home of the bigger, better burger. Whataburger uses 100% pure American beef served on a big, ...North Carolina · Tennessee · Florida · GA
  66. [66]
    Whataburger to open multiple restaurants across North Carolina
    Jan 6, 2025 · Whataburger is expanding to North Carolina with multiple restaurants opening in 2025. Why it matters: For years, rumors have swirled about ...
  67. [67]
    Whataburger opening next NC location in Hickory - WCNC
    Both are set to open sometime later in the summer. A location at 604 River Highway in Mooresville will also open sometime later in 2025, ...
  68. [68]
    Whataburger announces 4 Triad locations, breaks ground in North ...
    Jan 8, 2025 · 2060 US Hwy 70 SE, Hickory, NC 28602 –– Summer 2025; 12935 Albemarle Rd., Charlotte, NC 28227 –– Summer 2025. One of the restaurants will be ...
  69. [69]
    https://www.knoxnews.com/story/entertainment/dining/2024/11/20/whataburger-fast-food-restaurant-expansion-east-tennessee-knoxville-chattanooga/76413389007/
  70. [70]
    Whataburger is coming to a Texas travel center in 2025 - Chron
    Jan 27, 2025 · In all, Love's has 655 locations in 42 states. The partnership with Whataburger arrives as the Texas fast food chain is becoming a bigger ...Missing: co- | Show results with:co-
  71. [71]
    Love's to Add 20 New Travel Stops in 2025 - CSP Daily News
    Jan 23, 2025 · Love's partners with 19 QSR operators at its travel centers, and it is adding a 20th: Whataburger. Wharton said they are still working ...
  72. [72]
    Whataburger Expanding In East Tennessee, Building Presence In ...
    Oct 31, 2025 · Whataburger has been in expansion mode in multiple states, including Tennessee. East Tennessee is receiving several locations in the coming ...Missing: Southeast Virginia 1300 2030
  73. [73]
    Whataburger to Knoxville in 2025? What we know about East TN ...
    Nov 20, 2024 · Knoxville-based MWB Restaurants is looking to introduce its hometown to the 24/7 fast food chain, which would mark the first Whataburger in East Tennessee.Missing: Southeast Virginia 1300 2030
  74. [74]
    Whataburger coming to Knoxville in 2025 - WVLT
    Nov 22, 2024 · According to MWB's website, the group is planning to build 90 locations across East Tennessee and North Alabama.
  75. [75]
    Expanding the footprint: Two years in, Whataburger's new owner ...
    Sep 17, 2021 · Whataburger's challenge, industry consultants and branding experts say, is keeping its devoted fans happy while luring new customers and ...Missing: regulatory hurdles<|separator|>
  76. [76]
    Whataburger seeks variance for drive-thru expansion in Hiram's ...
    Jul 16, 2025 · Ragland explained that the project aims to enhance the area while adhering to state and local buffer requirements, which include a mandatory 25- ...Missing: challenges adaptation
  77. [77]
    Scaling Boldly: Whatabrands Wins the 2025 New Horizons Award
    Jun 19, 2025 · At the 2025 Project Empowerment Awards, Whatabrands was honored with the New Horizons Award, recognizing organizations that are redefining ...
  78. [78]
    Whataburger's official trademark turns 67 years old - Chron
    Jun 26, 2017 · On June 23, 1950, the Texas Secretary of State issued the Whataburger trademark to founder Harmon Dobson. Soon Texas' favorite burger chain ...
  79. [79]
    Texas Secretary of State congratulates Whataburger on Whataname
    Jun 23, 2014 · On this date in 1950, the Texas Secretary of State's office authorized the trademark for the name Whataburger.Missing: expansions | Show results with:expansions
  80. [80]
    [PDF] in the united states district court - TheTMCA.com
    Founded in 1950, Whataburger started as a single hamburger stand in Corpus ... received its first federal trademark registration for the WHATABURGER Mark.
  81. [81]
    WHATABURGER Trademark of Whatabrands LLC - Justia Trademarks
    WHATABURGER is a trademark of Whatabrands LLC. Filed in April 5 (1999), the WHATABURGER covers restaurant services. ... Status. 800 - Registered And Renewed.Missing: USPTO incontestable
  82. [82]
    WHAT-A-BURGER, VA v. WHATABURGER, CORP | 357 F.3d 441
    This appeal presents a dispute between two hamburger restaurant chains operating under similar versions of the name WHATABURGER®, a federally-registered ...
  83. [83]
    Whataburger became recognizable not just for its oversized burgers ...
    Sep 4, 2025 · Whataburger was born in 1950 in Corpus Christi, Texas, thanks to Harmon Dobson's dream of making a burger so big you'd need two hands—and so ...Missing: marketing | Show results with:marketing
  84. [84]
    WHAT-A-BURGER OF VIRGINIA v. Whataburger Inc., 256 F. Supp ...
    The court declare that Whataburger is the rightful owner of the trademark in question and that it is entitled to exclusive use of said trademark within the ...
  85. [85]
    WHAT BURGER OF VIRGINIA INCORPORATED v ...
    Neither Texas WAB nor any of its predecessors in interest have ever opened or operated a Whataburger restaurant in Virginia. Virginia W-A-B claims that Jack ...
  86. [86]
    A Tale of Two Burger Battles: Trademark lessons from McDonald's ...
    Jul 2, 2024 · ... What-A-Burger #13's trademark (no trademark registration at the USPTO) was established in 1969. Whataburger argues that its brand has become ...
  87. [87]
    Whataburger v. What-A-Burger #13 - A battle for trademark rights in ...
    Jul 29, 2024 · Whataburger filed suit against What-A-Burger #13, its related entities and affiliates, and its owner, Zeb Bost, alleging federal trademark infringement.
  88. [88]
    Whataburger trademark lawsuit in North Carolina | wcnc.com
    Jun 11, 2024 · Whataburger claims What-A-Burger #13 has infringed on a federal trademark, unfairly competed with it, breached the contract, committed unfair ...
  89. [89]
    What's in a Name? Protecting a Brand Trademark
    Aug 13, 2024 · ... WHATABURGER trademark, which has been used to identify its restaurants since 1950 when the first restaurant was opening in Corpus Christi, Texas ...
  90. [90]
    The Wonderful World of What-A-Burger - Our State Magazine
    Aug 31, 2020 · The 1960s architecture, croaking call boxes, and carhops toting plastic trays stacked with steaming fries and frosty shakes: What-A-Burger ...
  91. [91]
    NC's What-A-Burger vs. Texas' Whataburger - Charlotte Observer
    Jun 21, 2024 · Though What-A-Burger once had 15 locations, only five remain open now, mostly around Kannapolis, Mooresville and Concord,. The pickup ...
  92. [92]
    What-A-Burger vs. Whataburger: What's the difference? - CLTtoday
    Jun 30, 2025 · What-A-Burger is a local treasure. The first location opened as a burger joint in Rowan County around 1955 to 1956, expanding to 15 locations ...
  93. [93]
    Texas' Whataburger may have sold, but Virginia's What-A-Burger ...
    Jul 6, 2019 · At 6117 Jefferson Ave., a short hop from the original 1958 location where Rouse Tower now sits, What-A-Burger is a relic so perfectly preserved ...
  94. [94]
    What-A-Burger - Wikipedia
    What-A-Burger is the trading name used by a small group of restaurants which were established by entrepreneur brothers Jack Branch and Paul E. Branch Jr.
  95. [95]
    WHAT-A-BURGER - Yelp
    Rating 3.8 (80) · $$WHAT-A-BURGER - Try Our New Menu - 6117 Jefferson Ave, Newport News, VA 23605, 34 Photos, (757) 838-3111, Mon - 11:00 am - 7:00 pm, Tue - 11:00 am - 7:00 pm ...
  96. [96]
    Whataburger & What-A-Burger: 2 burger chains share one name
    Dec 3, 2015 · The two similar-sounding burger restaurants ... It's possible the similar names were just blowing in the wind, with Dobson and Branch ...
  97. [97]
    Whataburger's First North Carolina Restaurant Opens in Gastonia ...
    May 15, 2025 · The iconic burger brand is opening its very first North Carolina location on May 29 at 9 am in Gastonia at 3415 E Franklin Blvd., serving up bold flavors the ...
  98. [98]
    Whataburger Sponsorships
    Jan 12, 2023 · Whataburger is proud to sponsor over 100 professional, minor league, collegiate, high school and local sports teams and entertainment events across our 14- ...
  99. [99]
    Is this your first rodeo? Saddle up for Texas-sized fun - Whataburger
    Dec 16, 2019 · Saddle up! Whataburger is a proud stock show and rodeo sponsor in all of our markets. Think rodeo's not your cup of cowboy coffee?Missing: 2000s | Show results with:2000s
  100. [100]
    Whataburger declares itself the official burger of Dallas Cowboys
    Sep 9, 2020 · Iconic Texas burger chain Whataburger announced that its burgers are now the “official burger of the Dallas Cowboys” Wednesday.
  101. [101]
    Whataburger announces multi-year partnership with Carolina ...
    Aug 25, 2025 · Whataburger will serve as the presenting partner of the Panthers Girls Flag Football program, the team's annual community service event, and ...
  102. [102]
    San Antonio Spurs Celebrate Return from International Games with ...
    Jan 30, 2025 · The San Antonio Spurs today announced their new retail collection with San Antonio-based restaurant chain Whataburger, an official partner of the team for over ...
  103. [103]
    NASCAR's Love For This Texas Favorite Expands Over A Decade
    Apr 1, 2024 · Yes the iconic burger chain from Corpus Cristi, Whataburger has actually been in NASCAR since 2013. Aric Almirola, Boris Said & David Starr are ...
  104. [104]
    Aric Almirola, Stewart-Haas Partner With Whataburger at Kansas
    Sep 5, 2023 · Aric Almirola will run a special No. 10 Smithfield paint scheme in the Hollywood Casino 400 at Kansas Speedway with co-primary sponsorship ...
  105. [105]
    Whataburger Extends Sponsorship of Jimmy Means Racing to Five ...
    Mar 4, 2019 · Whataburger Extends Sponsorship of Jimmy Means Racing to Five Races in 2019 ... 2025 NASCAR Cup Series Driver | Team Chart · 2025 NASCAR Xfinity ...
  106. [106]
    Whataburger named Official Hamburger of McNeese Athletics
    Aug 1, 2024 · LAKE CHARLES – One of the most popular hamburger chains in the South, Whataburger, has signed a corporate sponsorship with the McNeese ...<|control11|><|separator|>
  107. [107]
    https://www.qsrmagazine.com/news/whataburger-prepares-for-super-bowl-with-whatawings-party-pack
  108. [108]
    Community Enrichment Programs - University of Texas Athletics
    Jul 30, 2013 · As part of the program, Whataburger donates to the NLP scholarship fund each time the Texas Longhorns win a football or men's or women's ...
  109. [109]
    https://schedule.sxsw.com/2024/events/OE45180
  110. [110]
    Whatasurprise! World-famous burger joint offers unexpected ...
    Feb 7, 2024 · Whatasurprise! World-famous burger joint offers unexpected opening ahead of Super Bowl festivities. by: Justin Walker. Posted: Feb 7, 2024 ...
  111. [111]
    https://stories.whataburger.com/whataburger-academy-sports-outdoors-collaboration-2025/
  112. [112]
    Whataburger 'Museum of Art' at SXSW for 75 Years
    Feb 18, 2025 · Attendees can snap a pic with and take home a specialty Whataburger 75th Anniversary + SXSW 2025 Table Tent, only available at the WMOA ...
  113. [113]
    Spurs x Whataburger In the Streets - SXSW 2024 Schedule | Event
    Spurs and Whataburger are partnering up for an in the streets activation. Featuring games, prizes and free swag! Venue: Congress Ave & West 8th St
  114. [114]
    Whataburger® Hits the Road for 2025 Fall Football Food Truck Tour
    Aug 30, 2025 · Whataburger is hitting the gridiron this fall with the 2025 Football Food Truck Tour, a ten-stop celebration of everything fans love: bold ...<|control11|><|separator|>
  115. [115]
    Academy Sports + Outdoors and Whataburger® Bring the Heat to ...
    Aug 19, 2025 · Just in time for football season, Academy Sports + Outdoors and Whataburger have teamed up for a new collaboration featuring iconic designs ...
  116. [116]
    Whataburger Community Connections
    Jan 12, 2023 · Through the Whataburger Family Foundation, we've provided more than $24 million in scholarships and emergency assistance to Family Members ...Whataburger Family Foundation · Whataburger Sponsorships · Whataburger ServesMissing: 1980s 1990s
  117. [117]
    Communities In Schools and Whataburger Partner for Feeding ...
    Oct 23, 2023 · Whataburger donated $100,000 to CIS National Office, its largest gift, as part of its "Feeding Student Success" program, which focuses on food ...Missing: America | Show results with:America
  118. [118]
    Whataburger Celebrates Orange Spirit Week 2021, Its 71st ...
    Aug 4, 2021 · This year, in honor of its 71st anniversary, Whataburger is partnering with Feeding America® to help provide at least 2.5 million meals* through ...
  119. [119]
    Whataburger Family Foundation awards $1M in scholarships
    Jul 27, 2020 · Through the Whataburger Scholarship Program, the foundation has provided over $7 million in scholarships to more than 2,700 employees and ...
  120. [120]
    2024-2025 Whataburger Feeding Student Success Scholarship ...
    Dec 1, 2023 · 120 students will be awarded a non-renewable $5,000 scholarship. The award can be used for tuition, fees, books, supplies, housing and applied ...<|control11|><|separator|>
  121. [121]
    Whataburger Pledges $1.65 Million To Hurricane Harvey Relief Efforts
    Aug 31, 2017 · $1 million will go to the Whataburger Family Foundation, which provides financial assistance to company employees impacted by the flood.
  122. [122]
    Whataburger® Raises More Than $1.7 Million for Texas Flood Relief ...
    Sep 16, 2025 · Funds Will Benefit Nine Nonprofits Helping Central Texas Families Recover and Rebuild. September. 16,. 2025.
  123. [123]
    Whataburger raises more than $1.7 million for 9 nonprofits aiding ...
    Sep 15, 2025 · Funds raised were distributed to nine total nonprofit organizations providing disaster response, mental health services and long-term rebuilding ...
  124. [124]
    Whataburger To Donate Largest Contribution To San Antonio Food ...
    Whataburger announced they will be donating thousands of dollars to the San Antonio Food Bank this Friday.