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Amazon Luna

Amazon Luna is a service developed and operated by Amazon that enables users to stream and play a library of video games directly on compatible devices without requiring downloads, installations, or dedicated gaming hardware. Launched in on October 20, 2020, following an announcement in September of that year, the service officially debuted in the United States on March 1, 2022, with subsequent expansions to , the , and in March 2023, and further European countries later that year. As of 2025, Amazon Luna has been revamped to integrate more deeply with membership, providing Prime subscribers with free access to over 50 games, including a dedicated GameNight collection of more than 25 party and co-op titles designed for social play. For broader access, the Luna Premium subscription—priced at $9.99 per month and formerly known as Luna+—unlocks an extensive rotating library of games across genres, along with the full GameNight selection and support for higher-resolution streaming up to at 60 . Additional channels, such as partnerships with Ubisoft+ and , offer premium game catalogs for separate fees, enhancing the service's variety. The platform supports a wide range of devices, including Windows and Mac computers via web browsers, and Fire tablets, and mobile devices, Chromebooks, and select smart TVs from and , allowing seamless play across ecosystems. Compatible controllers include the official Controller, which features connectivity and built-in for low-latency cloud play, as well as third-party options like , , and controllers. emphasizes , with no upfront hardware costs beyond a compatible device and controller, and it integrates with Amazon's ecosystem for features like streaming and Prime-exclusive perks.

History

Development and launch

Amazon's development of Luna originated from its broader push into gaming through Amazon Web Services (AWS), with key initiatives announced at the AWS re:Invent conference in November 2018. These included expansions to services like Amazon GameLift for multiplayer game server hosting and the recent acquisition of GameSparks, a backend platform for live games, to enhance developer tools and infrastructure for cloud-based gaming experiences. This foundation enabled Amazon to build Luna as a consumer-facing cloud gaming service powered entirely by AWS's global network of data centers. Luna was publicly announced on September 24, 2020, during Amazon's annual Devices and Services event, positioning it as an accessible streaming platform integrated with for social features. The service entered an invite-only phase on October 20, 2020, exclusively for U.S. members, offering an initial library of over 100 titles across various genres. Beta testers could stream games without downloads on supported devices, with early access priced at $5.99 per month for the Luna+ channel. Key early partnerships bolstered the platform's launch lineup, notably with , whose Ubisoft+ subscription integrated directly into Luna to provide day-one access to titles like and . Additionally, contributed select titles, including Anniversary Edition, which became available in November 2021, expanding the library's appeal to RPG fans. These collaborations helped Luna differentiate itself by combining curated channels with immediate access to premium content. The beta period focused on refining streaming performance, with initial technical specifications supporting up to resolution at 60 frames per second, delivered via AWS servers optimized for low latency under 100 milliseconds in supported regions. By mid-2021, access broadened to all U.S. Prime members starting , coinciding with Prime Day promotions, marking the transition toward a wider public rollout while maintaining the core library of over 100 games.

Expansion and redesign

Following its initial beta launch in October 2020, Amazon Luna gradually expanded availability within the United States, starting with the 48 contiguous states and excluding Alaska and Hawaii due to logistical and infrastructural considerations. By early 2022, the service had reached all 50 states ahead of its full public rollout on March 1, 2022, enabling broader access for Prime members to stream games without downloads. This phased domestic growth addressed early technical limitations in remote regions while building user feedback for service improvements. Internationally, Amazon initiated efforts with a full launch in , the , and on March 22, 2023, marking Luna's first major expansion beyond the . These markets received the core Luna+ channel alongside Prime member benefits, but the rollout faced challenges, including the removal of 56 titles due to channel mergers and licensing complications with publishers. Further limited testing and expansions occurred in additional European countries later in 2023, such as , , and in November, though ongoing licensing hurdles led to selective content pullbacks and delayed broader adoption. In early 2025, Luna expanded to more European countries, including , , the , , , , and . To enhance user engagement, integrated with its Prime Gaming benefits starting in 2022, offering Prime members access to a rotating selection of free monthly titles streamed directly through the platform. This synergy allowed subscribers to play channel games and other curated content at no extra cost, leveraging 's ecosystem to differentiate from competitors. On October 1, 2025, announced a comprehensive redesign of , positioning it as a more social, accessible service with deeper Prime integration, relaunched on October 20, 2025. The update shifted focus toward party-based multiplayer experiences, introducing GameNight—a dedicated hub with over 25 casual, group-oriented titles playable across devices without controllers. Key enhancements included expanding the Prime-included library to more than 50 games, encompassing blockbusters and indies, while retiring the separate Prime Gaming branding to unify benefits under . This revamp aimed to streamline access, allowing Prime members to enjoy seamlessly alongside Prime Video and Music, without additional subscriptions for core content.

Features

Game library and channels

Amazon Luna's core library features a rotating selection of more than 50 titles across genres such as action, adventure, racing, and games, allowing users to discover both established hits and emerging titles without downloads. Following the platform's 2025 redesign, members gain access to these games at no extra cost, emphasizing family-oriented and multiplayer experiences. Representative examples include in and exploration in , added to the Prime-inclusive rotation in November 2025. The library receives monthly content updates to refresh its offerings, with new additions enhancing variety while periodic removals occur due to licensing expirations. For instance, September 2025 saw the departure of six titles from the Luna+ catalog, including cooperative cooking simulator and platformer SkateBIRD. These changes ensure a dynamic , prioritizing high-engagement games while adapting to publisher agreements. Luna operates through specialized channels that expand the core library with themed content. The Luna+ channel, a paid subscription tier, provides access to over 100 premium titles, incorporating kid-friendly games from the former —such as educational adventures—and classic arcade experiences from the discontinued Retro Channel, like timeless fighters and puzzles, now bundled for broader appeal. The channel delivers more than 45 Ubisoft-published games, focusing on narrative-driven franchises including and open-world shooters like , with ongoing additions of new releases. The channel offers access to a catalog of titles, including sports simulations like EA SPORTS FC 25 and action-adventure games, available for an additional subscription fee. Exclusive integrations from Amazon Game Studios enrich the library, featuring upcoming designed for social multiplayer sessions. These exclusives leverage Luna's infrastructure to deliver seamless updates and community events tied to Amazon's . Cross-play functionality is supported in select multiplayer titles across channels, enabling players to join sessions with users on other platforms like PC, consoles, and mobile devices, facilitated by synchronization for progress and matchmaking. This feature enhances accessibility in games such as EA SPORTS FC 25, where Luna users can compete against those on or .

User interface and GameNight

Amazon Luna's user interface is primarily web-based, accessible through browsers on supported devices, providing a centralized for users to browse the game library, queue titles for later play, and launch games instantly without requiring downloads or installations. This design emphasizes seamless navigation, with categorized sections for channels, Prime-included games, and featured collections, allowing quick access to gameplay via a simple click-to-play mechanism. The interface integrates with accounts for personalized recommendations and progress syncing across sessions. The platform employs technology, dynamically adjusting video quality based on internet conditions to maintain smooth performance, powered by (AWS) for reduced . As of November 2025, streaming supports up to at 60 frames per second, enabling high-fidelity visuals for compatible titles while prioritizing low input lag through AWS's global infrastructure. This setup ensures responsive gameplay, with minimum requirements starting at 10 Mbps for standard resolutions. In October 2025, introduced GameNight as a dedicated mode within the Luna interface, focusing on social and party gaming experiences with a curated library of more than 25 multiplayer titles designed for group play. This feature supports up to 8-player sessions in games like The Jackbox Party Pack 9 and exclusive Amazon-developed titles such as Courtroom Chaos starring , incorporating voice chat for real-time communication and shared sessions that allow participants to join remotely. GameNight leverages integration for broadcasting gameplay and invites, enhancing the communal aspect by enabling easy sharing of party lobbies directly from the . The mode is accessible via a prominent tab in the UI, promoting quick setup for casual gatherings without additional hardware. Social elements in the interface include friend invite systems through six-digit codes or QR scans for guest mode, facilitating quick-join lobbies for multiplayer sessions, and integration with accounts to track shared progress across games. Users can send invites via the dashboard or Luna Controller app, supporting remote co-op play in GameNight titles and syncing playtime data for collaborative experiences. While achievements are not natively tracked platform-wide, select games offer in-title milestones that persist with login, encouraging social competition among friends. These features aim to foster interaction, with options to view and join friends' active sessions directly from the main menu. Accessibility options within the include customizable controls, such as controller remapping through selectable layouts in settings, and support for keyboard navigation on desktop for users with needs. and closed captions are available in supported games, configurable via audio and video quality menus, alongside options for adjusting input devices like for . The also accommodates alternative inputs, including on-screen touch controls on apps, ensuring broader usability without compromising core functionality. These tools are accessible from the settings panel, promoting inclusive experiences.

Hardware and compatibility

Controllers

The Amazon Luna Controller is the official wireless developed by for its Luna cloud gaming service, released on September 23, 2020, and priced at $69.99. It features a hybrid connectivity system combining for multi-device use and Cloud Direct Wi-Fi technology, which connects directly to 's game servers to reduce input latency by 17 to 30 milliseconds compared to standard connections on Luna. The controller is powered by two AA batteries, providing up to 20 hours of battery life during gameplay, and supports standard rechargeable AA batteries for extended use; a port allows for wired connectivity but does not charge the batteries. Designed for comfort during extended sessions, the Luna Controller has an ergonomic layout with offset analog thumbsticks, responsive analog triggers, and easily accessible shoulder bumpers. Its analog sticks use potentiometer-based sensors rather than , though they incorporate a frictionless mechanical design to minimize wear. The home button includes a distinctive LED ring that illuminates in purple during operation, aiding visibility in low-light environments. For seamless integration with Fire TV devices, it includes a built-in clip-on adapter that enables direct pairing, allowing low-latency wired control without interference. Amazon Luna supports a range of alternative controllers for flexibility, including the and Xbox Series X/S wireless controllers, DualShock 4, and -enabled generic gamepads, all compatible via standard Bluetooth pairing on supported devices. These options provide users with familiar layouts from other ecosystems without requiring the official Luna Controller. The Luna Controller receives automatic over-the-air updates to improve performance and security, with support guaranteed for at least four years after the device is last available for purchase on Amazon's websites; as of late 2025, the latest software version is 305165520, incorporating general optimizations for cloud streaming. Third-party accessories, such as silicone grip covers for enhanced handling, are available to complement the controller, though Amazon does not offer an official charging dock due to its battery design.

Supported devices

Amazon Luna is accessible across a variety of devices, primarily through web browsers, dedicated apps, and integrated smart TV platforms. Core supported platforms include personal computers running Windows or macOS, accessed via compatible web browsers such as Google Chrome (version 86 or later), Microsoft Edge (version 90 or later), or Safari (version 14 or later). Chromebooks are supported using Chrome version 86 or later, while mobile devices encompass iOS (version 15 or later; iPhone and iPad) through progressive web apps in Safari or Chrome, and Android devices (version 10 or later) via Chrome version 86 or later or native apps. Amazon's own hardware, including Fire TV devices such as the Fire TV Stick (second generation and newer) and Fire TV Cube (first generation and newer), along with Fire Tablets, provide native app support for seamless streaming. Regarding consoles, Amazon Luna lacks native applications for or systems, requiring users to rely on external devices like PCs or browsers for access on those ecosystems. offers limited compatibility through its built-in browser, though performance may vary due to hardware constraints and lack of official optimization. Integration with smart TVs expanded in 2022 with 's platform, supporting 2022 and newer models (firmware version 1302 or higher) via the Samsung Gaming Hub, allowing direct access without additional hardware. LG's smart TVs followed in 2023, compatible with 2021 and newer models running 6.0 or later, including 10.0.0-3 or higher for 2025 models and 9.0.0-10 or higher for 2024 models, enabling Luna streaming through a dedicated . To ensure optimal performance, Luna requires a stable with a minimum speed of 10 Mbps for streaming, though recommends a wired Ethernet over for reduced ; devices connected to external displays, such as TVs, necessitate HDMI output capability. In 2025, Luna introduced broader device compatibility as part of its redesign, enhancing mobile support for features like GameNight on and devices to improve cross-platform play without . This update allows controller pairing, such as the Luna Controller or third-party options, to connect seamlessly across these expanded endpoints for consistent input.

Subscription models

Pricing tiers

Amazon Luna provides multiple subscription tiers designed to offer varying levels of access to its cloud gaming library, with options for both casual and dedicated gamers. The base tier, Luna Standard, is included at no extra cost for subscribers, who pay $14.99 per month or $139 annually for Prime membership. Launched as part of the October 2025 redesign, this tier grants access to a rotating selection of over 50 games alongside the complete GameNight collection of more than 25 party and co-op titles. Luna , rebranded from the original Luna+ in the 2025 overhaul, costs $9.99 per month and expands access to over 100 premium titles spanning multiple genres, including the full GameNight suite and select EA titles. This tier also incorporates kid-safe games formerly available via the standalone , which is no longer offered separately. For fans of titles, the channel is available as an add-on subscription for $17.99 per month, delivering over 45 games such as and series, with new releases added throughout the year. In addition to subscriptions, Luna supports one-time purchases of select games through , enabling users to buy and own titles for permanent streaming access; for instance, Shadows is available for $69.99. Trial options include a 7-day free period for new Luna Premium subscribers, while purchases of the Luna Controller frequently bundle a one-month free Luna Premium subscription to encourage initial adoption.

Availability and access

Amazon Luna is available nationwide in the United States, where it leverages (AWS) data centers to deliver low-latency streaming across the country. The service officially launched in the U.S. in October 2020 for early access and expanded to full public availability in 2022. Internationally, Amazon Luna became available in on March 22, 2023, followed by launches in the and on the same date, and in , , and on November 15, 2023. Further expansion occurred in 2024 and 2025, with the service rolling out to , the , and on June 19, 2024, and to , , , and on March 27, 2025, bringing the total to 14 countries following the platform's October 2025 redesign. As of November 2025, Luna operates in 14 countries: the United States, , , , , , , , , , , , , and . The service is not available in or most Asian countries due to licensing agreements with game publishers, which restrict distribution in those regions. While some users employ VPNs to access from unsupported locations, Amazon does not officially support or endorse such workarounds, and game availability may vary based on licensing rights even when traveling abroad. Access to Amazon Luna requires an Amazon account, through which users can log in via the official Luna website at luna.amazon.com or by downloading the Luna app from supported app stores such as the , Store, or Apple App Store on compatible devices. In 2025, Amazon enhanced Prime membership integration by merging Prime Gaming benefits into Luna, allowing eligible Prime members in supported countries to claim and stream monthly free PC games directly through the platform where cloud delivery is available.

Reception and impact

Critical reviews

Upon its launch in 2020 and early expansion in 2021, Amazon Luna received mixed reviews from critics, who praised its seamless integration with Amazon's ecosystem and ease of setup but criticized its limited game library and initial U.S.-only availability. awarded it a 6/10 score in 2022, highlighting the Luna Controller's innovative direct connection for reduced and the user-friendly interface, while noting the catalog felt "meek and ad-hoc" compared to competitors. Similarly, CNN Underscored described it as an "affordable cloud gaming service" ideal for casual play on existing devices, emphasizing accessibility without hardware purchases, though it pointed out the rotating selection of free Prime games lacked depth. From 2022 to 2024, reviews reflected incremental improvements in streaming quality and latency but ongoing concerns about a stagnant game lineup and slower content additions. TechRadar gave Luna 4 out of 5 stars in 2024, commending its value for Amazon Prime subscribers through bundled access to Ubisoft+ titles and family-friendly options, but critiqued the service's dependence on Prime for full appeal and occasional compression artifacts during play. Tom's Guide hands-on testing in 2022 found the service "perfectly playable" for titles like Control, with noticeable latency reductions over time via software updates, yet highlighted a "game drought" that limited long-term engagement. The 2025 redesign, focusing on social party gaming via the new GameNight hub, elicited positive feedback for enhancing Prime exclusivity and casual multiplayer appeal, though some outlets viewed it as a belated pivot. praised the revamp's inclusion of over 25 beginner-friendly titles, such as exclusive Snoop Dogg-hosted games, as a smart way to boost family-oriented streaming at no extra cost for Prime users. , however, critiqued the shift toward phone-based as an admission of Luna's prior struggles in competing with established platforms, calling it a "reimagined" service arriving "late to the party gaming trend." In comparisons to rivals, Luna is frequently ranked as a strong entry-level option for but trails in library size and performance. PCWorld positioned it as the "best casual experience" in 2023, ahead of for Prime integration but behind in graphical fidelity and game variety. Wirecutter's 2025 roundup noted Luna lagged in exclusive titles and global reach compared to . Technical critiques often focus on input lag, with the Luna Controller's Cloud Direct feature outperforming Bluetooth pairings by 17-30ms but varying with network quality. PCMag's 2022 analysis confirmed the controller's support minimizes delays on strong connections, making it suitable for non-competitive play, though weaker can push latency toward 100ms.

User adoption and feedback

Amazon Luna experienced modest initial adoption following its 2020 launch, reaching approximately 270,000 users by 2021. By 2021, it accounted for 8% of subscription users in the United States, benefiting from integration with Amazon Prime's vast subscriber base of over 200 million worldwide. The platform's 2025 revamp, which folded Prime Gaming benefits into Luna Standard and introduced free access for Prime members, aimed to accelerate growth by leveraging existing Prime engagement, with overall projected to reach 455 million users globally that year. User feedback highlights positives such as the low entry barrier, requiring no dedicated gaming hardware beyond a compatible device and stable internet, making it accessible for casual and family play. Family sharing features, tied to Prime household accounts, have been particularly appreciated for enabling multi-user access without additional costs. However, common complaints center on frequent game library reductions, with over 50 titles removed in February 2023 alone, including high-profile releases like The Medium, and further losses of 16 games announced for September 2025, eroding trust in the service's stability. In November 2025, additional content updates added free Prime games like Rise of the Tomb Raider while removing 5 Luna+ titles, continuing to highlight library flux. Regional availability limitations have also drawn criticism, despite expansions to markets like the UK, Canada, and Germany in 2023, leaving users in unsupported areas unable to access the full experience. The Luna community thrives through official integrations with for account linking and in-game chat, fostering social connections among players, and direct broadcasting to , which supports seamless streaming of gameplay sessions. These features have encouraged and discussions, enhancing engagement beyond solo play. Luna's integration with Prime has contributed to broader Amazon ecosystem retention by bundling gaming perks with video and music services, potentially attracting and keeping Prime members through diversified entertainment options. This shift influenced (AWS) offerings, providing developers with enhanced tools derived from Luna's infrastructure. Early surveys indicated strong user satisfaction, with 69% of U.S. gamers reporting they were "very satisfied" in a 2021 poll, reflecting approval of the platform's streaming quality and ease of use at the time. Post-revamp feedback in 2025 remains positive on but tempered by ongoing library concerns.

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