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Authenticity and Modernity Party

The Authenticity and Modernity Party (; : حزب الأصالة والمعاصرة, : Parti Authenticité et Modernité) is a centrist in founded on , 2008, by , a close advisor to Mohammed VI, as an extension of the earlier of All Democrats. The party emerged amid efforts to counter the rising influence of Islamist groups like the Justice and Development Party, positioning itself as a modernizing alternative grounded in Morocco's traditional state foundations while advocating progressive policies on human rights, women's empowerment, and security against terrorism. PAM quickly gained prominence through strategic mergers and electoral gains, securing the largest parliamentary bloc with 55 deputies shortly after inception and performing strongly in subsequent elections, including allying with the victorious in the 2021 legislative polls where moderate parties routed the Islamists. Despite these , the has faced persistent internal turmoil, including crises—such as the 2020 national descending into a brawl—and corruption allegations leading to arrests of members, reflecting challenges in consolidating its elite-driven often linked to monarchical . In 2024, PAM adopted a collective model headed by Fatima Zahra Mansouri to address ongoing divisions. As a member of Liberal International, it continues to navigate Morocco's political landscape, balancing opposition roles with coalition participation.

History

Founding and Establishment (2008)

The Authenticity and Modernity Party (PAM) was officially established on August 8, 2008, as a political formation in aimed at bridging traditional Moroccan values with contemporary reforms. It emerged from the "Movement of All Democrats," a loose coalition initiated earlier that year to consolidate centrist and pro-modernization forces ahead of anticipated elections. The party's creation involved the merger of four smaller parliamentary groups alongside the National Democratic Party (PND), providing an immediate legislative base of around 40 members of parliament. Central to PAM's founding was Fouad Ali El Himma, a longtime advisor to King Mohammed VI and , who announced the party's imminent formation in May 2008. El Himma, leveraging his proximity to the royal palace, positioned PAM as a pragmatic alternative to the rising of Islamist parties, particularly the Justice and Development Party (PJD), by emphasizing efficient governance, , and social modernization without ideological extremism. This establishment reflected broader efforts to invigorate Morocco's multiparty system amid post-2002 constitutional reforms, though critics viewed it as an instrument of monarchical to maintain political equilibrium. From inception, PAM adopted a centrist advocating ""—rooted in Moroccan cultural and —and "" through administrative efficiency and developmental policies. The party quickly organized its , holding its constitutive congress shortly after founding to elect initial leadership and draft foundational documents, setting the stage for rapid expansion into regional branches. By late 2008, PAM had registered over 50,000 members, drawing from diverse political backgrounds to form a broad-based capable of contesting the 2009 communal elections.

Early Expansion and Electoral Debut (2009–2011)

Following its establishment in August 2008, the (PAM) experienced rapid organizational growth, recruiting defectors from established parties such as the and independents, alongside civil society figures, to build a broad base aimed at revitalizing Morocco's political landscape. This expansion strategy, led by founder —a longtime advisor to King Mohammed VI—positioned PAM as a centrist emphasizing administrative and , attracting over 50,000 members by early through targeted outreach in urban and rural areas. PAM's electoral debut came in the June 12, 2009, municipal elections, where it fielded candidates in nearly all 1,503 communes despite its youth. The party secured 6,015 seats out of approximately 27,795 available, capturing 21.7% of the national vote and outperforming rivals like Istiqlal (5,292 seats) and the Justice and Development Party (PJD). This victory, achieved with a participation rate exceeding 54%, underscored PAM's effective mobilization and logistical prowess, though critics attributed part of its success to tacit royal support and vote-buying allegations in some locales. The results propelled PAM to control key urban councils, enhancing its visibility as a counterweight to Islamist and traditionalist factions. Building on this momentum, PAM prepared for national polls amid the 2011 Arab Spring protests, which prompted constitutional reforms expanding parliamentary powers and advancing the legislative elections to , 2011. El Himma withdrew from active leadership beforehand to mitigate perceptions of the party as a direct palace instrument. In the vote for the 395-seat , PAM won 47 seats, placing third behind the PJD (107 seats) and Istiqlal (60 seats), with a subdued of 45.4% reflecting widespread voter and calls from movements. While short of expectations for outright dominance, this outcome solidified PAM's status as a principal opposition force, garnering support in moderate and Berber-influenced regions through pledges of modernization and stability.

Internal Developments and Leadership Shifts (2012–2020)

In 2012, Mustapha Bakkoury was elected general of the (PAM), marking a transition from the founding influence of , who had stepped back following the party's performance in the 2011 elections. Bakkoury's focused on repositioning PAM within Morocco's evolving political after the 2011 constitutional reforms, emphasizing organizational strengthening and opposition against the ruling and Party (PJD). Bakkoury served until January 24, 2016, when Ilyas El Omari was unanimously elected as the new secretary general during a party congress in Bouznika. El Omari's tenure aimed to invigorate PAM's opposition stance, but it encountered difficulties, culminating in his resignation announced on May 8, 2018, amid reports of internal pressures and strategic reevaluation. Hakim Benchamach succeeded El Omari, securing election as secretary general on May 26, 2018, with 439 votes at a special national council session. Benchamach's leadership saw efforts to consolidate party unity, though tensions emerged, including his 2019 dismissal of Ahmed Akchichine, president of the Marrakech-Safi region, which highlighted factional divisions over regional control and policy directions. These dynamics culminated in the party's fourth national summit on February 9, 2020, where Abdellatif Ouahbi was unanimously elected secretary general, signaling a push for renewed cohesion ahead of upcoming elections. The period's leadership rotations underscored 's adaptation to Morocco's multiparty competition, with frequent congresses serving as mechanisms for internal renewal while navigating perceptions of royal proximity.

Recent Evolution and Government Role (2021–Present)

In the , 2021, parliamentary elections, the Authenticity and Modernity Party (PAM) secured 87 seats in the , a decline of 15 from its 2016 performance, yet positioning it as the second-largest party behind the (RNI) with 102 seats. This outcome reflected voter shifts away from the incumbent and Party (PJD), PAM to join a under of the RNI, alongside the . The , announced on September 22, 2021, emphasized economic recovery, social reforms, and alignment with the king's New Model. PAM assumed key ministerial portfolios in the Akhannouch cabinet formed on October 7, 2021, including under Fatima-Zahra Mansouri, under Abdellatif Miraoui, and and sports under others from the party. These roles facilitated PAM's influence on policies addressing urban development, education modernization, and amid post-COVID recovery efforts. In parliamentary debates, PAM's bloc endorsed the government's 2021–2026 program, advocating adaptations to changes and infrastructure investments. However, public trust in the coalition, including PAM, eroded by 2025 due to persistent , at around 13%, and uneven social program , as reflected in polls. Internally, PAM underwent leadership restructuring to enhance cohesion ahead of the 2026 elections. In February 2024, the party elected a collective presidency for its general secretariat in Bouznika, distributing responsibilities among members to promote renewal and address activist concerns. By May 2025, amid calls for streamlined decision-making, PAM moved to abolish the collegial model, endorsing Fatima-Zahra Mansouri—retained as housing minister in the October 2024 reshuffle—as sole secretary general. This shift, coupled with youth wing elections emphasizing generational turnover, aimed to counter perceptions of elite entrenchment while maintaining pro-monarchy alignment. PAM's government participation has drawn criticism for electoral opportunism in addressing marginalized communities, such as rural infrastructure deficits, though party statements attribute these to broader human development gaps rather than coalition failures.

Ideology and Principles

Core Tenets of Authenticity and Modernity

The Authenticity and Modernity Party () positions its ideological framework within the "unifying constants" of the Moroccan state, comprising the tolerant Islamic religion, multifaceted national unity, , and democratic choice. This foundation emphasizes preservation of Morocco's traditional pillars, including allegiance to the as embodied in the king's role as of the Faithful, while integrating modern democratic processes. The party's statutes explicitly adhere to these constants as non-negotiable elements shaping its political orientation, reflecting a to national cohesion amid Morocco's diverse Arab-Berber-African identity. Central to PAM's tenets is the of —rooted in Moroccan societal values and —and modernity, defined through universal , , , and . The party pledges openness to global democratic principles, including institutional reforms to consolidate democratic gains and promote . This dual emphasis aims to foster a "modern democratic societal project" that respects without diluting , positioning PAM as a centrist force advocating and in public institutions. PAM's objectives extend to enhancing pluralism and social equity, with explicit support for , advocacy, and countering through security measures alongside . While critics, including rival parties, have characterized PAM as lacking a distinct beyond monarchical loyalty—stemming from its founding by figures close to King Mohammed VI—the party's official documents frame these tenets as a pragmatic balance between tradition and progress, enabling broad societal engagement. Economically, it promotes state-private sector partnerships to drive growth, aligning with its modernity imperative without endorsing radical liberalization.

Positions on Key Issues: Economy, Security, and Social Reform

The Authenticity and Modernity Party (PAM) advocates for a multisectoral economic model emphasizing sustained growth and job creation to address Morocco's developmental challenges. In its 2021 electoral program, the party set a target of achieving 6% annual GDP growth by 2026 to finance social and infrastructural initiatives, coupled with a goal of increasing productivity by 10% annually between 2022 and 2026. It proposes creating 882,500 net jobs over the same period, including 175,000 annually from 2024 onward, aiming to reduce unemployment to 8.3% by 2026 through targeted sectoral interventions such as a new agricultural pact, regional industrial competitiveness poles, and a tourism relaunch plan. On , PAM emphasizes territorial integrity and as foundational to national defense, particularly in supporting Morocco's over the . Party statements highlight U.S. of Moroccan in as reinforcing and in the , aligning with broader efforts to external threats to national unity. This stance reflects PAM's origins as a to Islamist influences, prioritizing state-centric measures over ideological alternatives that could exacerbate internal divisions. In social reform, PAM focuses on expanding access to education, healthcare, and while promoting equity and modernization. The 2021 program calls for adding 9,000 preschool classes annually, enhancing conditions, and ensuring equitable educational access to build . Healthcare proposals include public-private partnerships for improved service quality, tiered hospital systems, and extending mandatory (AMO) and medical assistance (RAMED) to private facilities. Additional reforms target by simplifying procedures and eradicating substandard dwellings, alongside a 2022–2032 youth plan for and , and a minimum income guarantee for revenue-less elderly citizens to foster social cohesion. These measures underscore PAM's commitment to pragmatic, state-led modernization over conservative social frameworks.

Leadership and Organization

Foundational Figures and Royal Connections

The Authenticity and Modernity Party (PAM) was established on August 8, 2008, as an extension of the Movement for All Democrats (MTD), an anti-Islamist political initiative launched earlier that year by Fouad Ali El Himma, a prominent Moroccan politician and longtime royal advisor. El Himma, who served as minister delegate to the Interior from 2002 to 2007 under King Mohammed VI, orchestrated the party's formation by uniting figures from four existing parliamentary groups and the National Democratic Party (PND), drawing on his influence to consolidate diverse political elements into a single entity focused on modernization and loyalty to the monarchy. Although El Himma did not assume formal leadership to mitigate perceptions of direct royal interference, he remained the party's de facto architect and ideological guide, with initial leadership passing to Hassan Benaddi from August 2008 until February 19, 2009. El Himma's foundational role is inextricably linked to his personal ties to the Moroccan , having been a classmate of King Mohammed VI at the Royal College in and subsequently earning the moniker "the king's friend" in Moroccan political discourse. Appointed as a royal advisor in 2011 after stepping back from active party politics, El Himma has continued to exert influence over 's strategic direction, including its positioning as a counterweight to Islamist parties like the Justice and Development Party (PJD). This proximity has led analysts to characterize PAM as a "palace party," designed to advance the monarchy's reform agenda while maintaining stability amid Morocco's . Other early figures, such as Mustapha Bakkoury and Abbas El Fassi affiliates who joined the merger, contributed to the party's broad base but operated under El Himma's overarching vision. The party's royal connections extend beyond El Himma to its self-proclaimed alignment with Morocco's ""—a term evoking traditional monarchical legitimacy—and , mirroring employed by previous kings like Hassan II to blend conservative values with progressive governance. PAM's inaugural national congress on February 20–22, 2009, solidified these ties by electing leadership that emphasized loyalty to the (the royal court apparatus), positioning the party as an institutional extension of the palace's political strategy rather than a movement. Critics, including opposition voices, have argued that this embedded monarchical influence undermines democratic , though PAM supporters counter that it ensures effective implementation of royal initiatives on and social cohesion.

Current Leadership Structure and Internal Dynamics

The () operates under a collegial at the level of its , established following the party's fifth national congress on February 9–10, 2024. This tripartite model, comprising as national coordinator, Mohammed Mehdi Bensaid, and initially Salaheddine Aboulghali, aims to enhance collective decision-making, transparency, and internal democracy. El Mansouri, a former mayor of and lawyer, holds a prominent role, overseeing coordination and representing the party in key forums, including meetings with international figures. In May 2025, the party's political bureau indicated preparations to transition to a unified under El Mansouri as sole secretary general, though as of late 2025, the collegial framework persists with adjustments. Internal dynamics reflect efforts to modernize amid opposition status and preparations for the 2026 legislative elections. The has adopted an ethics charter, activated an arbitration commission, and launched initiatives like the "Jeel 2030" youth program and a political for cadre training, fostering generational renewal. In September 2025, the party's elected new leaders, emphasizing policy training and to address internal renewal. The structure has demonstrated flexibility, as seen in the exclusion of Aboulghali in early 2025 for ethical lapses involving a disputed transaction, replaced by Fatima Saadi to maintain balance. Challenges persist, including episodes of infighting that prompted parliamentary members to threaten mass resignations in June 2024, with calls for Mansouri to intervene against influential figures allegedly exploiting her name for personal gain. The collegial model has been credited with promoting consensus but criticized for potential diffusion of accountability, particularly in enforcing . During its 30th National Council session on May 31, 2025, PAM focused on bolstering internal structures to improve electoral performance, prioritizing political and social agendas like development acceleration in response to royal directives. Overall, the leadership emphasizes alignment with Morocco's New Development Model, balancing institutional equilibrium with proactive opposition critique.

Electoral Performance

National Parliamentary Elections

The Authenticity and Modernity Party () first contested national parliamentary elections in on November 25, 2011, for the 395 seats in the , following its founding in 2008. Despite initial expectations of strong performance due to its organizational strength and perceived ties to influential figures, PAM secured 47 seats (35 constituency seats, 8 from the national women's list, and 4 from the under-40 youth list), placing fourth behind the Justice and Development Party (PJD) with 107 seats. The election saw a of 45.4%, impacted by calls from the February 20 Movement and other opposition groups protesting perceived lack of reforms, which limited gains for established parties like PAM. In the October 7, 2016, elections, PAM significantly improved its standing, winning 102 seats and finishing as the second-largest party behind the incumbent PJD's 125 seats. This result reflected enhanced mobilization efforts and a shift in voter preferences amid economic challenges and dissatisfaction with the PJD-led coalition's performance since 2011. Voter turnout rose slightly to around 43%, with PAM benefiting from its positioning as a moderate, pro-modernization alternative appealing to urban and business-oriented constituencies. PAM participated in the September 8, 2021, elections, securing 87 seats and again placing second, this time behind the (RNI) with 102 seats, while the PJD collapsed to just 13 seats. The outcome, with turnout at approximately 50%, was attributed to voter fatigue with Islamist governance, strategic alliances among liberal parties, and PAM's focus on and administrative efficiency. PAM subsequently joined the RNI-led under , contributing to a pro-palace majority emphasizing social welfare and investment reforms.
Election YearDateSeats Won by PAMTotal SeatsPositionTurnout (%)
2011Nov 25473954th45.4
2016Oct 71023952nd~43
2021Sep 8873952nd~50

Local, Regional, and Municipal Results

In the communal elections, shortly after its founding, the (PAM) secured the largest share of seats nationwide, obtaining 21.12% of the vote and leading across multiple localities. This performance established PAM as a dominant force in municipal , reflecting its rapid mobilization of local notables and support in urban and rural councils. The 2015 communal elections reinforced PAM's position, with the party again topping the national results ahead of the and the Justice and Development Party (PJD). PAM's success was attributed to its organizational strength at the level, capturing a of seats in key municipalities and contributing to its role as a to Islamist-leaning parties. In the concurrent 2021 communal, regional, and legislative elections held on September 8, the (RNI) claimed the overall lead in municipal contests, but delivered a robust performance as the runner-up, garnering significant seats in major cities. For instance, won 48 of 193 seats in Marrakech's five districts and 23 seats in Assilah, outperforming competitors in those areas. Regionally in 2021, PAM competed closely with RNI for presidencies and seats across Morocco's 12 regions, securing strong representation in areas like and , where it vied for top positions alongside the RNI. This outcome underscored PAM's enduring appeal in decentralized governance, though it trailed the RNI's coordinated national push.

Policy Influence and Achievements

Contributions to Coalition Governance

The Authenticity and Modernity Party (PAM) entered Morocco's governing coalition following the September 2021 parliamentary elections, accepting Prime Minister Aziz Akhannouch's invitation on September 17, 2021, to partner with the (RNI) and in forming a stable administration focused on and political continuity. This alliance excluded the former ruling Justice and Development Party (PJD), marking a shift toward non-Islamist governance emphasizing reform and alignment with royal directives. PAM secured key positions in the 24-member cabinet sworn in on October 7, 2021, including the under party secretary-general Abdellatif Ouahbi, who has driven judicial modernization efforts such as expanding alternatives to incarceration—resulting in the return of nine non-compliant offenders to prison by October 2025—and forging international cooperation agreements, including a 2026-2027 pact with on legal matters. Ouahbi's tenure has also prioritized infrastructure for the co-hosting, including plans to repurpose stadiums as multilingual court venues and train judges in sports to alleviate caseloads. Through coalition participation, PAM has bolstered diplomatic initiatives on , with party leaders like Mohamed Mehdi Bensaid underscoring adherence to King Mohammed VI's strategy in majority statements touting recognitions of Moroccan sovereignty from additional nations by October 2024. The party has advocated accelerating development projects in response to royal addresses, reinforcing institutional confidence amid economic pressures. A October 2024 cabinet reshuffle further integrated PAM figures, appointing Najwa Koukouss as for under a PAM-aligned and accommodating other heavyweights, enhancing the party's leverage in addressing employment and social within the coalition's reform agenda. These efforts align with PAM's stated goals of modernization, though implementation has faced scrutiny over pace and public trust amid broader governmental challenges.

Specific Reforms and Initiatives

The Authenticity and Modernity Party () has prioritized electoral modernization as a core initiative. On September 7, 2025, the party publicly released detailed proposals for reforming Morocco's in preparation for the 2026 elections, emphasizing improvements in transparency, voter accessibility, and institutional efficiency to address longstanding deficiencies in the multiparty framework. These recommendations build on PAM's historical advocacy for systemic political renewal, including its call for constitutional amendments to enhance parliamentary powers and introduce advanced regionalization for better territorial governance. In response to youth disengagement, PAM launched the "Jeel 2030" (Generation 2030) initiative on March 4, 2025, spearheaded by its with endorsement from the party's political bureau. This program seeks to boost political participation among young Moroccans through targeted consultations, empowerment training, and awareness campaigns aimed at rebuilding trust in institutions and fostering future leaders aligned with modernization goals. Following its fifth national congress in February 2024, adopted a four-year political roadmap—termed the "feuille politique"—that outlines priorities in economic competitiveness, , and governance reform, serving as the foundation for its electoral platform. This document reflects the party's self-positioning as a driver of pragmatic modernization, though implementation remains contingent on electoral success given its opposition status. At the local level, PAM's victories in the 2009 legislative and subsequent municipal contests enabled initiatives to streamline administrative processes and promote , aligning with the party's broader aim to revitalize Morocco's against perceived stagnation. However, quantifiable impacts on service delivery have been uneven, often constrained by national policy frameworks.

Controversies and Criticisms

Accusations of Monarchical Proximity and Authoritarianism

Critics, particularly from Islamist-leaning parties such as the Justice and Development Party (PJD), have accused the (PAM) of excessive proximity to the Moroccan monarchy, portraying it as a "palace party" designed to bolster royal influence over politics. PAM was founded in August 2008 by , a longtime royal advisor and close confidant of King Mohammed VI, who had previously led the Mouvement Populaire before stepping down to create the party amid perceptions of it serving as a to rising Islamist influence. This origin has led opponents to claim that PAM functions primarily as an extension of (the royal inner circle) interests rather than an independent political force, with El Himma's enduring advisory role to the king fueling allegations of undue royal orchestration in party activities. Such proximity is said to manifest in electoral advantages, as evidenced by PAM's strong performance in the 2009 municipal elections shortly after its founding, which analysts attributed partly to implicit royal endorsement amid efforts to diversify political competition away from dominant parties like the PJD. In the 2016 and 2021 parliamentary elections, where PAM secured second and first place respectively, PJD leaders alleged manipulation of electoral rules, injection of illicit funds, and intervention by state authorities—implicitly tied to monarchical preferences—to undermine Islamist gains, positioning PAM as a beneficiary of the regime's structural favoritism. These claims portray PAM not as a genuine opposition or reformist entity but as a vehicle for maintaining the monarchy's executive dominance, which constitutionally vests supreme authority in the king over and . Accusations of extend from this monarchical alignment, with detractors arguing that PAM's uncritical loyalty enables the perpetuation of Morocco's , characterized by limited political and reluctance to cede substantive powers from . Observers have noted PAM's ideological vagueness, often described as lacking a coherent platform beyond staunch , which critics interpret as a deliberate to prioritize stability over democratic deepening or accountability. For instance, during the 2011 constitutional reforms following Arab Spring protests, PAM's support for amendments that preserved the king's overarching veto powers and control over key institutions was cited by reform advocates as evidence of complicity in entrenching elements under a modernizing facade. While PAM defends its stance as alignment with national unity and constitutional loyalty, opponents from and rival parties contend this reflects an that subordinates pluralism to royal .

Internal Conflicts and Corruption Allegations

In 2017, the Authenticity and Modernity Party () faced a major leadership crisis when secretary general Ilyas El Omari resigned on August 7, citing responsibility for the party's poor performance in the October 2016 parliamentary elections, where it secured only 102 seats despite earlier expectations of stronger gains. El Omari's tenure, which began in January 2016, had been marked by internal tensions exacerbated by his vocal support for the legitimacy of protests in Morocco's region, including calls for government accountability, which alienated some party factions aligned with the ruling coalition. The party's political bureau initially rejected the , but it underscored deeper divisions over and to the , given PAM's origins as a vehicle promoted by royal advisor . Subsequent internal strife emerged in 2019, when El Omari stepped down from the presidency of the region on September 29, amid criticism for failing to advance key infrastructure projects like the Tanger Tech industrial zone, leading to perceptions of inefficacy and prompting intervention to sideline him while preserving the party's structure. These episodes reflected broader factional rifts between reformist elements pushing for and those prioritizing alignment with royal directives, contributing to PAM's inconsistent cohesion as an opposition force. Corruption allegations have periodically targeted PAM members, though often tied to individual actions rather than systemic party policy. In January 2024, authorities arrested several politicians affiliated with PAM in connection to a large-scale drug trafficking network, with investigations revealing claims of corrupt favoritism, including expedited customs clearances for suspicious shipments. A high-profile case involved PAM parliamentarian and businessman Said Douiri, whose trial began on May 24, 2024, for alleged involvement in an international cannabis smuggling operation spanning Morocco, Spain, and Belgium; dubbed the "Pablo Escobar of the Sahara," Douiri faced charges of money laundering and ties to organized crime, highlighting vulnerabilities in PAM's recruitment from business elites. While PAM has distanced itself from the accused, these incidents have fueled critics' assertions of lax vetting and proximity to illicit networks in regions like the Rif, though no party-wide convictions have resulted as of late 2024.

Responses to Islamist Opposition and Broader Critiques

PAM officials have countered Islamist accusations of promoting and monarchical subservience by highlighting the practical shortcomings of in governance. During the PJD's coalition leadership from 2011 to 2021, which coincided with modest GDP growth averaging 2.5% annually and persistent above 25%, PAM leaders criticized the Islamists for prioritizing ideological rhetoric over socioeconomic delivery. In July 2013, then-Secretary-General Ilyas El Omari stated that "Islamists must review their positions," urging a shift from dogmatic approaches amid PJD's perceived mismanagement of public affairs. The party has specifically opposed what it describes as "creeping " under Islamist influence, arguing that post-2011 societal shifts threatened Morocco's traditions. Ahead of the 2016 legislative elections, PAM spokespersons contended that the PJD's ascent had altered cultural norms, including restrictions on public behavior and gender dynamics, positioning the party as a defender of balanced modernization rooted in national authenticity rather than imported . On disputes, PAM has challenged PJD stances deemed regressive, such as rigid interpretations of Islamic laws favoring male heirs despite Morocco's Moudawana reforms promoting equity. platforms in the mid-2010s advocated enforcing constitutional equality provisions, framing Islamist conservatism as incompatible with Morocco's developmental goals. In addressing Islamist claims of PAM as a mere "palace instrument" lacking legitimacy—echoed in PJD rhetoric portraying the party as anti-Islamic—PAM has invoked historical context to deflect. El Omari, responding to such critiques in September 2017, questioned external backers of Islamist emergence in Morocco during the 1970s-1980s, implying selective outrage against PAM's pro-monarchy stance while ignoring Islamists' own opaque origins. Legal measures have supplemented rhetorical defenses; in 2010, founder threatened litigation against PJD head for labeling him a "terrorist and extremist," underscoring PAM's rejection of as political discourse. Broader critiques from non-Islamist quarters, including leftist accusations of elitism and authoritarian leanings tied to alleged influence, have elicited PAM emphasis on electoral validation and reformist credentials. Following the party's 102-seat gain in the September 2021 elections—contrasting PJD's drop to 13 seats—PAM attributed results to voter preference for pragmatic governance over ideological experiments, while internal responses to allegations involved leadership purges, such as El Omari's 2017 ousting amid graft probes, reframed as commitment to accountability. These efforts underscore PAM's strategy of portraying critics, Islamist or otherwise, as obstructive to Morocco's hybrid model of moderated tradition and .

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