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Cherry Red Records

Cherry Red Records is a independent record label founded in 1978 by Iain McNay in , initially evolving from Cherry Red Promotions, a concert promotion company established in 1971 by McNay, Richard Jones, and . The label's name derives from a 1971 song, and its early focus on the punk and scenes led to landmark releases, including the debut single by The Tights in June 1978 and international acts like the Dead Kennedys and . In the 1980s, Cherry Red became a cornerstone of the indie music landscape, releasing influential compilations such as Business Unusual (1979), which charted independently and featured emerging artists, and Pillows & Prayers (1982), a budget-priced and collection that sold over 120,000 copies. The label signed and supported acts like , Felt, and , while pioneering the independent charts in 1980 and distributing through networks like Spartan Records. By the early , amid industry shifts, Cherry Red pivoted toward catalog management and reissues, acquiring imprints such as Flicknife and No Future to preserve , , and alternative archives. Today, Cherry Red operates as a multifaceted entity with over 26 specialist sub-labels, covering genres from and to , , jazz, and metal, and releasing more than 300 physical titles annually alongside digital and publishing arms. It maintains catalogs for artists including , , and , and has expanded into book publishing, radio programming, and sponsorships like , while continuing to issue new music from acts such as . The label's enduring independence, now spanning over four decades, underscores its commitment to niche and archival music preservation.

History

Founding and Early Years

Cherry Red Promotions was established in 1971 in , , by Iain McNay, Richard Jones, and to promote live music events, initially focusing on gigs at the Malvern Winter Gardens. The company transitioned into a record label in 1978, with its inaugural release being the punk single "Bad Hearts" by The Tights, a three-track 7-inch that captured the raw energy of the era's DIY scene. Early outputs emphasized and , including solo recordings by former keyboardist , such as his 1979 single "Genève." In 1979, Cherry Red reissued material from band The Hollywood Brats, notably their single "" backed with "Sick on You," highlighting the label's interest in overlooked 1970s glam-punk influences. The following year, the label achieved a breakthrough with the UK distribution of Dead Kennedys' debut album , released on September 2, 1980, which introduced American to British audiences and sold strongly despite its controversial content. Mike Alway joined as A&R manager in 1981, bringing a keen eye for eclectic indie talent and signing acts like Felt, whose debut single "Something Sends Me to Sleep" appeared that year, and later for subsequent releases. Under Alway's influence, the label's focus broadened within and realms, exemplified by the 1982 compilation Pillows & Prayers, a seminal sampler of Cherry Red's roster that showcased emerging artists in acoustic and experimental styles.

Expansion in the 1980s and 1990s

During the 1980s, Cherry Red Records expanded significantly from its roots, diversifying into a broader roster that encompassed , sophisticated pop, and sounds. Building on the success of early releases like ' Fresh Fruit for Rotting Vegetables in 1980, the label signed several influential acts that helped establish its reputation for eclectic . A pivotal signing came in 1982 with , formed by and , both of whom had prior individual deals with Cherry Red—Thorn through her band the Marine Girls and Watt as a solo jazz guitarist. The duo's debut single, a cover of Cole Porter's "Night and Day," was released on the label in 1982, introducing sophisticated pop and jazz influences that marked a departure from the label's initial focus. Their subsequent Eden (1984), though issued on Blanco y Negro after the band shifted labels, reflected the creative foundations laid during their Cherry Red association. The label's roster grew increasingly diverse, featuring releases and affiliations with acts like the lo-fi indie pop of , the experimental funk-jazz fusion of , and affiliates connected to , such as early and noise-pop contributors. These signings showcased Cherry Red's commitment to an eclectic indie aesthetic, with compilations like the NME's (1986) further amplifying the label's role in defining the era's underground scene. To support this growth, Cherry Red launched key imprints, including Anagram Records in the early 1980s for and rock acts, and él Records in 1985 under A&R executive Mike Alway. Alway, who had previously worked on Cherry Red projects before a brief stint at , curated él for and melodic pop, releasing works by artists like and Felt that blended English eccentricity with sophisticated arrangements. Despite critical acclaim, él faced commercial challenges and folded by 1988. International expansion was bolstered by distribution deals, notably with PVC Records in the for ' material, enabling the band's releases to reach American audiences through coordinated licensing. This arrangement helped Cherry Red penetrate export markets, licensing titles like the UB40-related Business Unusual overseas and building a global indie network. In the , Cherry Red navigated challenges from the evolving scene, where major labels co-opted the "indie" ethos, diluting the independent market and straining finances for smaller operations. The label continued supporting longstanding acts, with providing ongoing catalogue contributions through various releases and affiliations, maintaining Cherry Red's punk-post-punk legacy amid industry shifts. Financial constraints limited new signings, prompting a gradual pivot toward archival and compilation projects by decade's end.

Shift to Reissues and Modern Era

In the late , amid evolving dynamics in the independent music market, Cherry Red Records began transitioning from primarily signing new artists to emphasizing archival reissues, a strategy that intensified through the as the label acquired catalogues from key punk-era imprints such as No Future Records. This pivot allowed Cherry Red to capitalize on growing demand for remastered and expanded editions of , , and recordings, preserving and revitalizing material from the late 1970s and early that had been overlooked in the shift to digital formats. Key acquisitions bolstered this focus, including the Witchwood Media catalogue in 2018, which encompassed the and related folk-rock releases. In 2020, Cherry Red became custodians of Joe Meek's "Tea Chest Tapes," a trove of unreleased demos and recordings from the 1960s producer, enabling deluxe reissues of his experimental work. The label's modern era continued this trajectory with the acquisition of Dome Records in May 2025, integrating contemporary and R&B artists like Lulu and into its . Contemporary releases under this reissue strategy have included expanded editions of Kylie Minogue's early PWL albums in 2015, digitally remastered with bonus tracks for the first time since their original vinyl pressings. In January 2025, Cherry Red issued Kim Wilde's album Closer, which debuted and peaked at No. 5 on the . The label also began representing the catalogue of Christian rap artist in 2024, blending archival expertise with select new promotions. This growth positioned Cherry Red as a leader in the reissue sector, with ongoing operations guided by founder Iain McNay since 1978. Recent expansions have extended into and reissues through bespoke imprints like Cherry Tree, issuing definitive editions of rare and 1970s albums, such as Davy Graham's He Moved Through the Fair box set in . These efforts underscore Cherry Red's commitment to niche genres, producing over 300 physical releases annually while maintaining independence in a streaming-dominated landscape.

Artists and Releases

Original Label Artists

Cherry Red Records' original label artists from the late 1970s through the 1990s played a pivotal role in shaping the scene, particularly within , , and experimental genres. The label's early signings emphasized innovative and unconventional sounds, often bridging punk's raw energy with more eclectic influences, which helped establish Cherry Red as a hub for talent during a time when major labels dominated mainstream releases. One of the label's inaugural acts was The Tights, a punk band whose debut EP Bad Hearts (featuring tracks "Bad Hearts," "It," and "Cracked") was released in June 1978 as Cherry Red's very first single, marking the beginning of the label's commitment to emerging punk acts. Produced by John Acock at Millstream Studios in , the EP captured the band's aggressive, new wave-infused style and set a tone for Cherry Red's focus on raw, independent energy. Following closely, keyboardist and former Love Affair member contributed significantly to the label's experimental output with his 1979 solo album Hybrid Kids, a collection of art-punk reinterpretations of classic hits presented as if performed by fictional bands, showcasing Fisher's innovative production and pseudonymous approach. That same year, Fisher released the 7" single "Genève / Roll Away the Stone '78 / Sleeper / Lydian Theme" on Cherry Red, further highlighting the label's support for solo projects amid the landscape. The Dead Kennedys' 1980 UK debut album became a landmark release for Cherry Red, introducing hardcore to British audiences with its satirical lyrics and blistering energy; the album's success dramatically boosted the label's profile and commercial viability. Released on September 2, 1980, via Cherry Red (catalog B RED 10), it featured tracks like "" and "," solidifying the band's influence on global while expanding Cherry Red's international reach. In the realm, Felt emerged as a key act, signing with Cherry Red for a series of releases that defined their ethereal, minimalist sound led by frontman Lawrence Hayward. Their debut single "" (1981) and subsequent albums like (1983) and The Strange Idols (Pattern and Other Short Stories) (1984) exemplified Felt's jangly guitar-driven aesthetic and literary influences, contributing to the rise of indie pop during the decade. Felt's ten albums and ten singles across Cherry Red and later underscored their prolific output and cult status within the scene. The Monochrome Set, formed in 1978, transitioned to Cherry Red in the early 1980s, releasing their third album Eligible Bachelors in 1982, produced by , which blended with witty, surreal lyrics and angular guitar work. Earlier tracks like "The Monochrome Set" from their 1979 Revolt into Style compilation were retrospectively tied to the label's ethos, but the 1982 signing solidified their role in Cherry Red's roster, influencing the and movements with albums that prioritized clever songcraft over commercial appeal. Everything but the Girl, the duo of Tracey Thorn and Ben Watt, began their recording career with Cherry Red through their 1982 debut single "Night and Day," a jazz-inflected EP that introduced their sophisticated blend of pop, soul, and bossa nova. This release, remastered for its 40th anniversary, captured the pair's early literate songwriting and marked Cherry Red's entry into more melodic indie territory; their contributions to compilations like Pillows & Prayers (1982) with tracks such as "On My Mind" further highlighted their foundational role before transitioning to major labels for later albums like Eden (1984). These artists collectively propelled Cherry Red's reputation in the UK indie scene, fostering a diverse ecosystem that supported long-term creativity and experimentation from the 1970s punk origins through the 1990s indie evolution. Their original deals emphasized new material that captured the era's DIY spirit, distinguishing Cherry Red from reissue-focused operations.

Reissue Catalogue Artists

Cherry Red Records has significantly expanded its reissue catalogue through strategic acquisitions of artist rosters since the 2000s, focusing on revitalizing classic material with remastered editions, bonus tracks, and deluxe packaging to appeal to both longtime fans and new audiences. One prominent example is the acquisition of Hawkwind's back catalogue in 2009, covering albums from 1976's Astounding Sounds, Amazing Music to 1997's Distant Horizons, which enabled a series of reissues in the 2010s, including the 2016 concept album The Machine Stops, based on E.M. Forster's short story and peaking at No. 16 on the UK Physical Albums Chart. Similarly, in 2017, Cherry Red acquired the catalogues of Dinosaur Jr. and Kim Wilde as part of Warner Music Group's divestment program, leading to expanded reissues of Dinosaur Jr.'s 1990s Warner-era albums such as Green Mind (1991) and Where You Been (1994) in 2019, featuring remastered audio, B-sides, and live recordings. For Kim Wilde, this included deluxe re-editions of her 1980s and 1990s albums starting in the late 2010s, culminating in the 2025 release of her fifteenth studio album Closer on the label, which built on the reissue momentum with critical acclaim for its synth-pop revival. Other key acts have joined the catalogue through posthumous or archival deals, underscoring Cherry Red's role in preserving and legacies. Following Mark E. Smith's death in 2018, Cherry Red purchased rights to 40 albums by from his estate, facilitating a comprehensive reissue program that includes expanded editions like the 2024 remastered (2000) with rare sessions and by band experts.) Toyah Willcox's career-spanning material has been positioned as a reissue hub, highlighted by the 2025 compilation Chameleon – The Very Best of Toyah, a 3CD/Blu-ray deluxe set released on September 5 that collects 40 tracks including unreleased mixes and promo videos from her 1980s punk-pop era. ' punk archives were similarly emphasized with the May 2025 2CD collection The Singles 1978-1983, compiling 30 tracks from their commercial peak on Rough Trade and Chrysalis, complete with A-sides, B-sides, and remastered sound to capture their raw energy. Cherry Red's reissue campaigns have targeted specific artists for in-depth archival explorations, often involving new and content to enhance historical context. The label's handling of Howard Jones's catalogue, acquired in 2017, includes 2024's 40th-anniversary editions of (1984) and (1985), featuring 5.1 surround mixes on Blu-ray alongside expanded CDs with rarities, celebrating his breakthroughs like "What Is Love?" & Family's legacy, acquired in the , has seen similar through Esoteric Recordings (a Cherry Red imprint), with box sets like 2022's Turn It Up Loud: The Recordings 1981-1985 compiling Chapman's solo post-Family work with remastered tracks and unreleased demos. Recent 2025 releases further diversify the catalogue, such as prog outfit Yuka & Chronoship's Ribbon Butterfly, a licensing deal for their tenth studio album that blends fusion and symphonic elements, marking Cherry Red's growing international reach in niche genres. These efforts have solidified Cherry Red's dominance in the reissue market, where it ranks among the largest players by and depth of archival releases across imprints. Likewise, disco group Brooklyn Dreams' 1970s Millennium catalogue was reissued in expanded form around 2010 on Big Break Records (another Cherry Red ), including remastered debuts with bonus mixes to highlight their collaborations with . This focus on acquired rosters has driven steady commercial success, emphasizing quality curation over sheer to maintain the label's reputation for authoritative reissues.

Imprint Labels

Major Imprints and Their Focus

Cherry Red Records operates over 50 active imprints as of 2025, spanning a wide array of genres from and material to power-pop and , allowing specialized curation of reissues and new releases across its catalogue. Esoteric Recordings, established in 2007 and managed by Mark Powell, specializes in , psychedelic, and reissues, handling prestigious catalogues such as those of and . 7T's Records, overseen by industry veteran Mark Brennan, focuses on , mod, and reissues from the 1960s and 1970s, including the catalogue, alongside related and revival material. Anagram Records curates the world's largest collection of classic , , and records, featuring artists like and , with releases emphasizing bonus tracks and rarities from these subgenres. Other prominent imprints include El Records, launched in 1985 by Mike Alway, targets and eclectic English melodic styles, reissuing sophisticated, quintessentially British recordings from the era onward. In the folk domain, Cherry Tree, a bespoke imprint from the 2020s, issues definitive editions of rare late-1960s and early-1970s albums.

Evolution and Acquisitions

Cherry Red Records began developing its imprint system in the mid-1980s with the launch of El Records, founded by Mike Alway in 1985 and integrated as a subsidiary imprint by 1986 to focus on eclectic and innovative music releases. This early expansion allowed Cherry Red to diversify beyond its core and roster while maintaining artistic autonomy for specialized genres. El Records was later revived under Cherry Red's umbrella in the , reissuing its catalog of and pop recordings to capitalize on growing interest in archival material. During the 1990s, Cherry Red further evolved its network through acquisitions, notably obtaining the rights to No Future Records, a label active from 1980 to 1984 that had documented the UK 82 second wave scene. This move, part of a broader strategy following founder Iain McNay's return in 1991, integrated punk back-catalogs into Cherry Red's growing reissue focus, enabling targeted revivals without diluting the parent label's identity. The 2000s and 2010s marked significant growth via strategic acquisitions, such as the 2018 purchase of Witchwood Media's extensive catalog, which encompassed and releases from acts like the . This acquisition bolstered Cherry Red's folk/prog offerings and paved the way for related imprints like Talking Elephant, which specialized in of and material. Under McNay's oversight as chairman, these integrations consolidated imprints for efficient reissue operations, transforming Cherry Red into a hub for genre-specific expertise. In recent years, Cherry Red has continued its expansion into new territories, acquiring Dome Records in May 2025 to incorporate its , R&B, and catalog from artists including and . Additionally, in 2024, the label began representing the catalog of Christian rap artist (), marking an entry into contemporary faith-based and electronic fusion. These moves reflect Cherry Red's adaptive evolution amid its shift toward reissues, with imprints serving as autonomous silos—numbering over 50 sub-labels—to deepen genre coverage while avoiding overlap with the core operation. McNay's leadership has been pivotal in this consolidation, ensuring streamlined catalog management across the diverse network.

Awards and Achievements

Notable Awards and Honors

Cherry Red Records has received recognition for its innovative and projects through several prestigious industry awards in the late and early . In 2008, the label's Pillows & Prayers , a comprehensive of its early and releases from 1981-1984, was honored with the Catalogue Release of the Year award at the Honours List, highlighting the enduring cultural impact of Cherry Red's foundational catalog. The label continued to earn accolades for its archival efforts in the following years. At the 2013 Association of Independent Music (AIM) Awards, Cherry Red's five-disc box set Scared to Get Happy: A Story of Indie-Pop 1980-1989 won the Special Catalogue Release of the Year, celebrating its curation of over 130 tracks that captured the indie-pop explosion of the era. This project, assembled by label specialists, underscored Cherry Red's role in preserving overlooked British history. In 2018, Cherry Red Records Chairman Iain McNay received the Special Recognition Award at the AIM Independent Music Awards for his four decades of service to . Individual honors tied to Cherry Red's reissue campaigns further affirmed the label's contributions to heritage. In 2013, founder received the Lifetime Achievement Award at the Progressive Music Awards, acknowledging his lifelong dedication to , including collaborative efforts with Cherry Red that revitalized the band's . Similarly, in 2015, Genesis keyboardist Tony Banks was awarded the Prog God honor at the same awards ceremony, recognizing his solo career and the label's extensive campaign of material, which included deluxe editions and box sets that enhanced accessibility to the band's progressive legacy. Throughout the , Cherry Red's box sets and compilations garnered additional nominations at events like the and Progressive Music Awards, reflecting ongoing industry appreciation for their meticulous archival work, though no major wins were recorded after 2018 as of 2025.

Commercial Successes and Chart Performance

Cherry Red Records achieved notable commercial milestones in the reissue market during the and , particularly through its extensive catalogue of archival releases and box sets that appealed to collectors and longstanding fans. In the first quarter of , the label was recognized for strong artist album , contributing to its position among leading companies in the UK. By the mid-, Cherry Red's output had expanded significantly, with over physical releases annually across its imprints, many focused on deluxe that drove steady in a streaming-dominated era. These efforts solidified the label's leadership in the reissue sector, where it became one of the largest players by volume and variety. Chart performance highlighted Cherry Red's success with both new material and reissues, especially from 2016 onward. Hawkwind's studio album The Machine Stops, released in 2016, peaked at No. 29 on the , marking a significant entry for the band's ongoing partnership with the label. This was followed by multiple Top 40 placements between 2017 and 2021, including Hawkwind's Into the Woods at No. 34 in 2017, The Fall's final studio album New Facts Emerge at No. 35 in the same year, and Toyah's Posh Pop reaching No. 22 in 2021. Box sets and compilations played a key role in sustaining this momentum, often bundling rare tracks and remastered material to boost physical sales among niche audiences. In recent years, Cherry Red continued to demonstrate commercial viability with high-profile reissues entering the charts. Kim Wilde's 2025 album Closer, distributed through the label, debuted at No. 27 on the and No. 3 on the Independent Albums Chart. Similarly, Toyah's career-spanning compilation Chameleon – The Very Best of Toyah, released in September 2025, entered at No. 9 on the UK Independent Albums Chart, No. 10 on the Physical Albums Chart, and No. 11 on the Album Sales Chart. These achievements underscore Cherry Red's dominance in the indie reissue space, amplified by strategic partnerships such as its 2023 distribution deal with MVD Entertainment for the market, which expanded access to its catalogue globally and enhanced overall sales reach.

Compilations and Special Projects

Key Compilation Series

Cherry Red Records has been instrumental in curating compilation series that capture pivotal moments in independent music, particularly within the UK indie and post-punk landscapes. One of the label's earliest and most enduring efforts is the Pillows & Prayers series, which originated in 1982 as a low-cost sampler album conceived by A&R executive Mike Alway to showcase emerging talent on the label. The inaugural release featured 17 tracks for just 99p, highlighting indie, folk, and post-punk acts during the early 1980s surge of creativity, and it achieved significant commercial success by selling over 120,000 copies. Subsequent volumes and expanded editions, including a 40th-anniversary 3CD set in 2022, continued to document unsigned and label artists, solidifying the series as an iconic artifact of the era's DIY ethos. In 2013, Cherry Red expanded its archival scope with Scared to Get Happy: A Story of Indie-Pop 1980–1989, a landmark 5CD box set compiling 134 tracks that chronicle the explosion of indie pop in Britain during the decade. Drawing inspiration from Lenny Kaye's Nuggets compilation, the collection features influential acts such as Primal Scream, The Stone Roses, and Pulp, providing the first comprehensive overview of the genre's jangly, melodic sound and its role in shaping alternative music. This release underscored Cherry Red's commitment to thematic retrospectives, blending rare singles and album cuts to preserve the cultural vibrancy of 1980s indie scenes. Through its imprint, Cherry Red has maintained a robust tradition of punk compilations, focusing on the raw energy of the late and early scene. Notable examples include British 1977, a 2003 collection of rare singles from that breakthrough year, and the Punk and Disorderly series, which in a 2020 3CD digipak edition revisited the "UK82" sound with 64 tracks from second-wave acts. These efforts, alongside releases like 1977: The Year Broke in 2019, highlight Cherry Red's role in archiving punk's foundational recordings, including contributions from The Jam, , and The Damned. Extending into power pop, Cherry Red issued I Wanna Be a Teen Again: American Power Pop 1980–1989 in July 2025, a 3CD set with over 75 tracks emphasizing hooks, harmonies, and high-energy North American acts from the period. This compilation reflects the label's broadening international focus while maintaining its emphasis on underappreciated genres. More recent projects include Chameleon: The Very Best of Toyah in September 2025, a 3CD/Blu-ray career-spanning overview of Toyah Willcox's hits and rarities, and Joe Meek: A Curious Mind in August 2025, a 3CD exploration of the producer's experimental themes across 82 tracks of space, horror, and demos. Collectively, these series have played a vital role in preserving indie and history, offering meticulously curated snapshots that revive obscure recordings and contextualize the evolution of from the 1980s onward. Cherry Red's compilations, through their depth and accessibility, continue to influence archival practices in the music industry.

Box Sets and Thematic Releases

Cherry Red Records has established itself as a prominent of elaborate box sets and thematic releases, emphasizing archival depth and multi-format presentations that extend beyond single-album reissues. These projects often rare recordings, live material, and contextual ephemera to illuminate an artist's evolution or a genre's historical arc, appealing to collectors and scholars alike. One of the label's landmark box sets is the 2008 4-CD edition of Pillows & Prayers, celebrating the 25th anniversary of the original 1982 that showcased Cherry Red's early roster. This deluxe set includes both volumes of the compilation, a disc of rarities, and a DVD of related footage, earning the Catalogue Release of the Year award for its comprehensive overview of the label's and alternative scene contributions from 1982-1983. Similarly, in the 2010s, Cherry Red's Atomhenge and imprints released multi-volume reissues for , such as the 2016 4-CD box set compiling the band's era albums like and , remastered from original tapes with bonus tracks and by band associates. These sets highlight the label's commitment to preservation, gathering studio, live, and unreleased material across expansive formats. In the 2020s, Cherry Red continued this tradition with anniversary-focused releases for Dinosaur Jr., including the 2023 30th anniversary edition of Where You Been as a remastered 2-CD deluxe set with B-sides, BBC sessions, and live recordings, alongside expanded reissues like Green Mind (2023) that incorporate previously unavailable tracks. These projects underscore the label's role in revitalizing alternative rock legacies through thematic curation. Thematic releases via the Esoteric Recordings imprint have delved into progressive rock, exemplified by the 2024 4-disc clamshell box set An Evening of Yes Music Plus by Anderson Bruford Wakeman Howe, featuring remastered audio, bonus mixes, and DVD video of the 1989 live concert, including Yes rarities and alternate takes to contextualize the supergroup's fusion era. Following Cherry Red's acquisition of Dome Records in May 2025, the label has integrated and thematic projects, leveraging Dome's catalog for expanded reissues that emphasize R&B and improvisational genres, with plans for multi-disc sets highlighting overlooked artists from the 1970s onward. In 2025, notable examples include the May release of ' The Singles 1978-1983 as a 2-CD digipack compiling 30 tracks from the punk band's peak commercial years, and the November two-album-on-one-CD reissue set of Kate & Anna McGarrigle's debut and Dancer with Bruised Knees, remastered to revive their influences. Production of these box sets typically involves collaboration with original producers and band members for authentication, with audio remastered from master tapes at facilities like , and inclusion of bonus materials such as extensive , session photos, and unreleased demos to enhance scholarly value. For instance, reissues feature input from surviving members on track selection, while Esoteric's projects include region-free DVDs for visual archival elements. These initiatives have significantly boosted Cherry Red's reissue sales by attracting dedicated fanbases and driving catalog revenue through limited-edition formats, while contributing to cultural preservation by safeguarding , , and related genres' artifacts against obsolescence, as seen in acclaimed sets that document underground movements from the and .

Business Operations and Marketing

Sponsorships and Partnerships

Cherry Red Records established a longstanding partnership with in 2002, shortly after the club's formation, initially supporting the team through various sponsorships including the Presidents Lounge and later evolving into stadium . This relationship culminated in Cherry Red becoming the title sponsor of the club's original home ground, Kingsmeadow, and extending to the new stadium upon its opening in 2021 with a three-year deal that renamed it the Cherry Red Records Stadium. The sponsorship was further extended in July 2024 for an additional four years, marking over two decades of collaboration and reflecting founder Iain McNay's role as the club's vice-president. In parallel, Cherry Red entered a sponsorship agreement with Wycombe Wanderers in 2016, beginning as the shorts sponsor for the 2016/17 season before expanding to away kit sponsorship in 2017/18 and front-of-home-shirt sponsor from July 2018 to August 2020. The partnership has continued in a reduced capacity, with Cherry Red serving as the training kit and back-of-shorts sponsor into the 2024/25 season, supporting the club's promotion to the in 2020. Beyond these major football affiliations, Cherry Red has maintained ties to non-league and regional sports, sponsoring clubs like Kingstonian—where it held shirt sponsorship during their victories in 1999 and 2000—and various leagues including the Combined Counties League, Middlesex County League, Chiltonian League, and , as well as cup competitions such as the Anagram Records Trophy. These efforts trace back to the label's origins in , where its precursor, Cherry Red Promotions, organized local gigs starting in 1971, fostering a tradition of community event support that informs its ongoing regional engagements. On the music front, Cherry Red has strategic partnerships with U.S.-based labels to expand its reach, notably entering a 2023 agreement with MVD Entertainment Group to handle physical of the Jay Records catalog in , encompassing and classical releases. In May 2025, Cherry Red acquired the UK contemporary soul label Dome Records from founders Peter and Santosh Robinson, adding catalogues for artists including , , and . In 2025, the label collaborated with artist on the career-spanning compilation Chameleon – The Very Best of Toyah, released on September 5 across multiple formats including 2CD, 3CD/Blu-ray, and gold vinyl editions, highlighting co-release efforts with established indie acts. These sponsorships and partnerships have significantly boosted Cherry Red's profile, bridging music and sports to amplify visibility within the indie scene and attract new audiences through high-profile events and releases.

Publishing, Media, and Other Ventures

Cherry Red Records established its publishing division, Cherry Red Songs, to manage a extensive catalogue of musical copyrights, controlling over 27,000 works that span various genres from the past five decades. This arm handles publishing rights for prominent artists, including the catalogues of and , alongside others such as , , and . By representing these assets, Cherry Red Songs facilitates licensing opportunities, often bundling publishing with master recordings for streamlined access to tracks. In 2007, Cherry Red launched Cherry Red TV, an online platform dedicated to streaming label content, including artist videos, in-depth interviews, and promotional material. The service features discussions with musicians and industry figures, such as and founder , supporting the promotion of reissues and new releases through visual media. This venture extends the label's reach beyond audio, integrating video elements to enhance artist narratives and archival content. Cherry Red has developed media extensions through its publishing efforts, including Cherry Red Books, which produces works on history and s since 1997, beginning with the chart compilation Indie Hits 1980-1989. These publications document the evolution of indie scenes, providing contextual depth to the label's program without a specified quarterly format in public records. The label's online shop has expanded to offer a wide array of formats, including , CDs, and deluxe box sets with rare material and liner notes, catering to collectors with worldwide shipping and limited-edition runs. This platform supports marketing by bundling with digital previews. In 2025, Cherry Red participated in National Album Day under the rock theme, releasing titles like The Fall's on and offering site-wide discounts to drive sales. These ventures integrate with core operations, as seen in 2025 promotions where TV clips on Cherry Red TV highlighted new releases, such as Barclay James Harvest's Relativity, timed for National Album Day events.

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